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The Content IoT Hub s mission is to provide insight into the growing connection between software, the cloud and the devices used in everyday business operations that comprise the Internet of Things. Established in November 2015, IoT Hub exists to inform and educate its readers in Australia and New Zealand on the projects, ideas and products that will shape tomorrow s IoT-enabled world. Portfolio of content IoT Hub is written for Internet of Things professionals, advocates and enthusiasts alike. We cover a wide range of topics and industries, from connected hardware, to communications and data manipulation, to views and opinions of leading influencers from Australia and around the world. IoT Hub focuses on projects and initiatives that leverage Internet of Things technologies to drive business outcomes IoT Hub s editorial team have decades of technology expertise between them Website: Daily IoT news and in depth case studies and industry profiles THE EDITORIAL TEAM Newsletter: 1 per week Glenn Rees As Editor-in-Chief, Glenn is in responsible for IoT Hubs editorial direction and key projects. Glenn has more than 25 years experience as an editor, publisher, journalist and writer covering technology and business. Before joining IoT Hub, Glenn was team leader, senior writer and content strategist at Editor Group, providing editorial services for enterprises in the IT, telecommunications and financial sectors. He previously spent 20 years in senior editorial roles on the marquee technology titles published by ACP (now Bauer Media), and as a journalist on a national business magazine. edm: 1000 opted in IoT professionals Stuart Corner Stuart Corner has been reporting, analysing and commenting on developments in information technology and telecommunications for more than 30 years. For more than 20 years he edited and published subscription newsletters covering telecommunications policy, industry and technology developments in Asia Pacific. Today he focuses on the rapidly growing Internet of Things market and is a regular contributor to a number of IT news sites in Asia Pacific. 22
The Numbers IOT Hub was launched in November 2015 and has seen consistent growth ever since. The growth is organic meaning that we re reaching new readers each month whilst existing readers keep coming back. AVERAGE MONTHLY PAGE IMPRESSIONS Australia. Google Analytics November 2016 20,263 AVERAGE MONTHLY UNIQUE BROWSERS Australia. Google Analytics November 2016 10,765 33
The Audience IOT s readership Industry Breakdown IoT Hub s readers come from a huge range of industries, from agriculture and government, to mining and banking. They come to IOT Hub to find the latest case studies and market trends (67%), as well as to learn more about sensor and device hardware (55%), connectivity methods (54%), Security (54%) and data storage (35%). JOB TITLE % OF TOTAL Owner/Proprietor 20% IT Professional 13% Professional - other 13% CEO 11% Senior IT Manager 11% Senior Marketing Manager 9% Executive 4% CIO, CTO or CDO 2% IT admin/support 2% Other 15% Source: nextmedia Reader Survey INDUSTRY % OF TOTAL IT 33% Media & Creative 9% Telecommunications 9% Retail 7% Construction & Property 4% Education 4% Financial Services 4% Government 4% Mining 4% Agriculture 2% Other 18% Source: nextmedia Reader Survey 44
Who Turns to IOT 48% 41% 42% 36% 35% 48% are building or looking at building an IoT solution in the next 12-24 months have invested, or are going to invest, over $1million of their budget in IoT solutions over the next 12 months go to IoT Hub at least once a week have visited a vendor s website have referred a product or service they saw on IoT would like to receive information and offers from selected partners of IoT Hub Main Advertising Contact - Editorial Contacts Joanne Ross Client Services Manager jross@nextmedia.com.au Glenn Rees Editor-in-Chief grees@nextmedia.com.au Stuart Corner Journalist corner.stuart@gmail.com Darren McNally General Manager dmcnally@nextmedia.com.au Nextmedia Advertising Contacts Lee DeLaRue Browne IT Group Advertising Director (02) 9901 6308 ldelaruebrowne@nextmedia.com.au Courtney Johnstone IT Senior Account Manager (02) 9901 6381 cjohnstone@nextmedia.com.au Rebecca Wallace IT Brand Advertising Manager (02) 9901 6365 rwallace@nextmedia.com.au Eamon Ridgeway Account Manager (02) 9901 6376 eridgeway@nextmedia.com.au Antony Price IT Brand Account Manager (02) 9901 6189 aprice@nextmedia.com.au 55
Opportunities IoT Hub provides a range of solutions to support your marketing needs, from sponsorship of the site, to targeting our core audience through EDM activity. We can also offer custom content and reports through our dedicated custom division, Next Custom IT. Bronze Package 1 x News story on IOT Hub Ad Campaign (SKIN, LDBD, MREC) approx. 10,000 impressions 1 x EDM to approx. 1000 IOT professionals Cost: $3,000 Silver Package 3 x News Stories/Case studies published on IOT Hub Ad Campaign (SKIN, LDBD, MREC) approx. 30,000 impressions 2 x sponsorship of Newsletter (banner, mrec) 1 x EDM to approx. 1000 IOT professional Cost: $6,000 Gold Package 6 x News Stories/Case Studies published on IOT Hub Ad Campaign (SKIN, LDBD, MREC) approx. 60,000 impressions 5 x sponsorship of Newsletter (banner, mrec) 2 x EDM to approx.. 1000 opted in IOT professionals 1 x Facebook Push on an article on your choosing (approx. 5 x the view) Cost: $12,000 Platinum Package 20 x News/Case Studies/Exec Profiles published on IOT Ad Campaign (SKIN, LDBD, MREC) approx. 150,000 impressions 12 x sponsorship of Newsletter 5 x EDMS to approx. 1000 opted in IOT professionals 4 x Facebook pushes of articles of your choice Cost: $24,000 66
Other Marketing Services IOT CUSTOM Using the expertise of the IOT journalists and supported by the team at Nextcustom, we can take care of your custom needs IOT Blog (300 400 words) for use on social media or corp. comms. $950 3 x IOT Blogs (300 400 words) for use on social media or corp. comms. $825 each 1 x Page Custom IOT Case Study (research, interviews, 400 words, design & hosting on IOT Hub) $2500 2 x page Custom IOT Case Study (research, interviews, 800 words, design & hosting on IOT Hub) $4000 10 Page Custom IOT Report (inc 3 case studies) $12,000 IOT ROUNDTABLES Our Editorial team will host a roundtable at a top end CBD restaurant or hotel with 8-10 IOT professionals to discuss the subject as agreed with the sponsor. The discussion will be audio recorded and published as a report on IOT HUB $12,000 IOT AWARDS Our inaugural Australian IOT Awards took place on the Gold Coast in June 2017, with The Yield s Tasmanian Oyster Faming project taking out the top gong. Next year s Awards will take place in June 2018 (TBC) Sponsorship Packages $5,000 SPONSORS ARE INVITED TO PARTNER WITH IOT AND WILL RECEIVE THE FOLLOWING Logo on Awards microsite and entry forms Logo on all marketing communication across IOThub, CRN and itnews EDMs and newsletters Seat at the IOT Roundtable on 8th June Hand out an Award on stage One News Story or Case Study on their company published on IOT Hub 10,000 ad impressions on IOT HUB 1 x EDM to the IOT Hub database (approx. 1000) 77