What is Livestock Advertising Network?

2018 Media Kit

What is Livestock Advertising Network? The Livestock Advertising Network is comprised of 15 states in the East including Alabama, Florida, Georgia, Illinois, Indiana, Kentucky, Louisiana, Michigan, Mississippi, North Carolina, Pennsylvania, South Carolina, Ohio, Tennessee, and Virginia as well as Beefmaster Pay Weight which is targeted at commercial producers across the United States. These states represent nearly 16 million head of beef cattle and over 300,000 producers. These publications strive to keep over 92,800 readers informed through their publications. This is a great opportunity to hit the leaders of the beef industry in these states. The members in the states renew their dues yearly and look forward to their state publication for information that is targeted to their needs. The farmers who take the time and money out of their budget to join the state association are more likely to be the leaders in their community and one that others are looking to for advice. Advertising with us will get your product in front of the leaders in these states. LAN was formed by the Southeastern Livestock Network. The 15 states and one breed publication offer a total circulation of over 92,800. Flexibility to Meet Your Needs 3,000 These publications have come together to offer a national buy or if you would like to target specific states that is an option too! We offer additional advertising opportunities outside of traditional print media, including Email Blasts, Facebook, digital newsletters and banner ads. Call us today to find a plan that works best for your product. 2,000 5,500 4,000 5,000 10,300 6,800 11,500 3,300 5,500 2,000 3,000 3,000 5,000 8,000 We look forward to hearing from you! 15,000

Readership Demographics The Livestock Advertising Network conducted a Readex Survey in 2015 and here is a sampling of what we found. Here are just a few of the highlights: Our readers: 9 in 10 work at a cattle operation The typical farmer manages 208 acres of land and own 65 head of cattle 33% of subscribers also own or manage horses 60% of our subscribers grow crops Scan this QR code or visit www.livestockadvertisingnetwork.org for more survey results. LAN is comprised of states that collectively represent... 16 MILLION Beef Cows Editorial Calendar + 300 THOUSAND Beef Farmers January ê Farm Equipment February ê Genetics March ê Herd Health April ê Fly and Weed Control May ê Summer Equipment (mowers, balers, etc) June ê Fencing July ê Getting Around the Farm ATVs August ê Pasture Management September ê Herd Health October ê Gathering the Herd November ê Farm Buildings December ê Truck/Trailer

Alabama Cattleman ê Monthly distribution of over 11,500 copies. Full Page $950 / $1785 $900 / $1694 $852 / $1605 2/3 Page $710 / $1170 $675 / $1112 $639 / $1051 1/2 Page $550 / $995 $523 / $945 $494 / $896 1/3 Page $385 / $620 $366 / $589 $345 / $556 1 pg 7.25 9.5 2/3 pg 4.75 9.5 1/2 pg horizontal 7.25 4.25 1/2 pg vertical 4.75 7 1/3 pg horizontal 4.75 4.75 1/3 pg vertical 2.25 9.5 Beefmaster Pay Weight ê Spring and Fall distribution of over 15,000 copies. Advertising Rates 2017 (Per Issue) AD Size BW / C - 1X BW / C - 2X Full Page $1500 / $1875 $1425 / $1781 2/3 Page $1313 / $1688 $1247 / $1604 1/2 Page $938 / $1313 $891 / $1247 1/3 Page $656 / $1031 $623 / $979 1 pg 10.38 16 2/3 pg 7.73 10 1/2 pg horizontal 10.38 7.875 1/2 pg vertical 5.1 15.65 1/3 pg vertical 3.33 15.65 1/3 pg horizontal 10.63 6.31

formal restaurant on the ground level and casual dining in her ftorm cellar downstairs. She features great CAB beef from SYSCO and claims her New York Stripe and Prime Rib as the house Cabana Café. JULY 2013 The Carolina Cattle Connection ê Monthly distribution of over 6,000 copies. Presorted Standard The Carolina Cattle Connection Vol. 27, No. 7 Official publication of North Carolina Cattlemen s Association and South Carolina Cattlemen s Association CIRCULATION 6,500 US Postage PAID Raleigh, NC Permit No. 2483 Material in The Carolina Cattle Connection is not to be reproduced in total or in part unless by the written permission of the editorial staff. JULY South Carolina Beef Backer Award Winner By ROY COPELAN The 2012/2013 South Carolina Beef Backer Award has been presented to The Cabana Café in Newberry. Star Chappell is the owner/proprietor of this approximately 15-year-old plus finedining restaurant in the heart of historic specialties. Other menu items include seafood, pork, and chicken dishes as well as great appetizers and fantastic homemade desserts. It is a pleasure to have The Cabana Café as the 2012/2013 South Carolina downtown Newberry. Star has her roots Beef Backer Award winner. If your in agriculture and especially beef cattle travels take you to Newberry, plan to as her father and mother own and operate visit The Cabana Café. Reservations Prevette s Pride Farm (Angus) in Virginia Beach, Virginia. Star moved to South Carolina as a Chef and founded The Cabana Café in a historic building she purchased and actually lives in upstairs. She prides herself and her staff on a great dining experience in her are needed for the evening (5:00-10:00 Tuesday-Saturday), but not for the lunch (11:00-3:30 Tuesday-Friday). Telephone 803/405-0030. Stop in and relax at The Assist the S.C. Beef Council with nominations from your communities for the 2013/2014 S.C. Beef Backer Award. Applications are on the website (sccattle.org) or by calling the state office at 803/734-9806. The state deadline is September 16. All are encourage to enter. Full Page $615 / $947 $584 / $900 $554 / $852 2/3 Page $523 / $855 $497 / $812 $470 / $769 1/2 Page $400 / $732 $380 / $695 $360 / $659 1/3 Page $215 / $547 $204 / $520 $194 / $493 1 pg 10.125 12.5 2/3 pg 10.125 10.5 2/3 pg 8.5 11 1/2 pg horizontal 10.125 6.25 1/2 pg vertical 4.875 12.5 1/3 pg 2.25 12.5 1/3 pg horizontal 4.875 6.25 The Carolina Cattle Connection 2228 N. Main Street Fuquay-Varina, NC 27526 Address Service Requested Spotlight on GELBVIEH Monthly features... Advertisers Index page 51 Amazing Grazing page 10 Ashley s Beef Corner page 9 Baxter Black page 15 Coming Events page 52 E.B. s View From The Cow Pasture page 12 The Lighter Side page 52 Spotlight on GELBVIEH page 4-7 Cattle Business in Mississippi ê 10 issues with a distribution of over 4,000 copies. Combined issues in Jun/Jul and Nov/Dec Full Page $781 / $1273 $742 / $1209 $703 / $1146 2/3 Page $609 / $1101 $578 / $1046 $548 / $991 1/2 Page $474 / $966 $450 / $917 $426 / $869 1/3 Page $326 / $818 $310 / $777 $293 / $736 1 pg 7.5 9.75 2/3 pg 5 10 1/2 pg horizontal 7.5 4.75 1/2 pg vertical 5 7.5 1/3 pg horizontal 5 5

Cow Country News ê Monthly distribution of over 10,300 copies. Cow Country News Cattlemen s Association June 2013 Full Page $626 / $1180 $595 / $1121 $563 / $1062 3/4 Page $504 / $1058 $479 / $1005 $454 / $952 1/2 Page $439 / $716 $417 / $680 $395 / $644 1/4 Page $252 / $529 $240 / $502 $227 / $476 1 pg 9.5 9.5 3/4 pg horizontal 9.5 6.875 3/4 pg vertical 6.875 9.5 1/2 pg horizontal 9.5 4.625 1/2 pg vertical 4.625 9.5 1/4 pg 4.625 4.625 Florida Cattleman & Livestock Journal ê Monthly distribution of over 5,000 copies. JULY 2013 VOL. 77 NO. 10 Full Page $840 / $1209 $798 / $1149 $756 / $1088 2/3 Page $614 / $983 $583 / $934 $553 / $885 1/2 Page $471 / $717 $447 / $681 $424 / $645 1/3 Page $344 / $492 $327 / $467 $310 / $443 1 pg 7 10 2/3 pg 4.625 10 1/2 pg horizontal 7 4.875 1/2 pg vertical 4.625 7.375 1/3 pg horizontal 4.625 4.875 1/3 pg vertical 2.125 10

Herd Bull Management p. 52 Beef Challenge Report p. 80 Cattlemen s Guide to Sunbelt Ag Expo p. 94 Georgia Cattleman ê Monthly distribution of over 5,500 copies. GEORGIA CATTLEMAN OFFICIAL MAGAZINE OF THE GEORGIA CATTLEMEN S ASSOCIATION OCTOBER 2015 Full Page $683 / $1025 $649 / $973 $614 / $922 2/3 Page $615 / $957 $584 / $909 $554 / $861 1/2 Page $547 / $888 $520 / $844 $493 / $799 1/3 Page $342 / $683 $325 / $649 $308 / $614 1 pg 7.25 9.625 2/3 pg 4.75 9.625 1/2 pg horizontal 7.25 4.75 1/2 pg vertical 4.75 7.125 1/3 pg horizontal 4.75 4.75 1/3 pg vertical 2.3125 9.625 Illinois Beef ê Published 6 times per year to 2,000+ per issue Bi-Monthly -Jan, March, May, July, Sept, Nov AD Size BW / C - 1X BW / C - 3X BW / C - 6X Full Page $913 / $1588 $867 / $1508 $821 / $1429 2/3 Page $713 / $1388 $677 / $1318 $641 / $1249 1/2 Page $525 / $1200 $499 / $1140 $473 / $1080 1/3 Page $400 / $1075 $380 / $1021 $360 / $968 1/4 Page $306 / $981 $291 / $932 $276 / $883 1 pg 8 10.75 2/3 pg 7 6.5 1/2 pg horizontal 7 4.7 1/2 pg vertical 3.3 9.75 1/3 pg vertical 7 3.14 1/4 pg 3.3 4.7

Indiana Beef ê Published 5 times per year Jan/Feb, Spring, Summer, Fall, Winter AD Size BW / C - 1X BW / C - 5X Full Page $669 / $1069 $636 / $1016 2/3 Page $513 / $913 $487 / $867 1/2 Page $481 / $781 $457 / $742 1/3 Page $356 / $656 $338 / $623 1 pg 8.5 11.25 2/3 pg 5.5 11.25 1/2 pg horizontal 8 5 1/2 pg vertical 3.75 10.5 1/3 pg horizontal 8.75 3.625 1/3 pg vertical 3 11.25 Keystone Cattlemen ê 4 issues with a distribution of over 1,100 copies. Feb, June, Sept, Dec AD Size BW / C - 1X BW / C - 4X Full Page $438 / $500 $394 / $450 1/2 Page $313 / $375 $281 / $338 1/3 Page $156 / $188 $141 / $169 1 pg 8.5 11 1/2 pg 7.5 4.75 1/4 pg 3.625 4.75

The Louisiana Cattleman ê Monthly distribution of over 5,500 copies. AD Size BW / C - 1X BW / C - 3X BW / C - 6X Full Page $625 / $1140 $594 / $1083 $562 / $1026 2/3 Page $510 / $1025 $485 / $973 $459 / $922 1/2 Page $415 / $930 $394 / $883 $373 / $837 1/3 Page $345 / $860 $327 / $817 $310 / $774 1 pg 7.75 10.25 2/3 pg 5.083 10.25 1/2 pg horizontal 7.75 5 1/2 pg vertical 5.083 7.5 1/3 pg 5.083 5 Michigan Cattleman ê Published 4 times per year to 3,000 per issue Spring, Summer, Fall, Winter AD Size C - 1X C - 4X Full Page $888 $799 1/2 Page $594 $534 1/4 Page $375 $338 1 pg 7.5 10 Full page with bleed 9 11.5 1/2 pg horizontal 7.5 4.875 1/2 pg vertical 3.625 10 1/2 pg island 7.5 4.9167 1/4 pg horizontal 7.5 2.3125 1/4 pg vertical 3.625 4.875

Ohio Cattleman ê 6 issues with a distribution of over 3,300 copies. Winter, Expo, Spring, Summer, Early Fall, Late Fall Advertising in The Ring is also available in June. Call for pricing. AD Size BW / C - 1X BW / C - 3X BW / C - 6X Full Page $566 / $898 $538 / $853 $509 / $808 2/3 Page $424 / $756 $403 / $718 $382 / $680 1/2 Page $320 / $652 $304 / $619 $288 / $587 1/3 Page $215 / $547 $204 / $520 $194 / $492 1 pg 7.625 10.125 2/3 pg 5 10.125 1/2 pg horizontal 7.625 5 1/2 pg vertical 3.6875 10.125 1/3 pg 5 5 Tennessee Cattle Business ê Monthly distribution of over 6,800 copies. Full Page $713 / $1199 $678 / $1139 $642 / $1079 2/3 Page $554 / $1046 $526 / $993 $498 / $941 1/2 Page $431 / $923 $409 / $876 $387 / $830 1/3 Page $308 / $800 $292 / $760 $277 / $720 1 pg 7.25" 10" 1 pg bleed 8.5 11.25 2/3 pg 4.625 7.375 1/2 pg horizontal 7.25" 4.875" 1/2 pg vertical 5" 7" 1/3 pg horizontal 4.625" 4.875" 1/3 pg vertical 2.125" 10"

The Virginia Cattleman ê Monthly distribution of over 8,000 copies. Full Page $738 / $1080 $700 / $1026 $664 / $972 2/3 Page $462 / $822 $438 / $780 $416 / $740 1/2 Page $400 / $742 $380 / $705 $360 / $670 1/3 Page $260 / $537 $247 / $510 $234 / $483 1 pg 10" 11.5" 2/3 pg 10 7.5 1/2 pg horizontal 10" 5.5" 1/2 pg vertical 5.875" 9" 1/3 pg 5.875 6 Digital Advertising Opportunities Collectively, the states represent 78,000+ Facebook Likes and an email blast circulation of 22,000+. Banner Ads - $200/Each Alabama: 234 x 60 Kentucky: 250 x 85 Florida : 160 x 90 Georgia: 300 x 170 Louisiana: 225 x 100 Ohio: 225 x 145 Tennessee: 234 x 60 Virginia: 234 x 60 Indiana: 300 x 300 Email Blasts - Ad Size: 500 x 600 Alabama: $500 /Each Louisiana: $500 /Each Kentucky: $250 /Each Tennessee: $400 /Each Florida : $1,200 /Each Beefmaster Pay Weight: $500 Facebook - $250/Per Post Kentucky Florida Georgia Louisiana Mississippi Tennessee Virginia Indiana Beefmaster Pay Weight Newsletter - $250/Each Carolina Kentucky Mississippi Ohio Tennessee Indiana Beefmaster Pay Weight

Send all contracts and orders to: Livestock Advertising Network 176 Pasadena Drive Lexington, KY 40503 www.livestockadvertisingnetwork.org Carey Brown, Manager & Sales Phone: 859-278-0899 Fax: 859-260-2060 cbrown@livestockadvertisingnetwork.org Kelly Tucker, Accounting Phone: 859-278-0899 Fax: 859-260-2060 ktucker@livestockadvertisingnetwork.org Debby Nichols, Sales Office: 859-903-1010 Cell: 859-321-8770 debby@livestockadvertisingnetwork.org Bernie Scheer, Sales Cell: 859-421-5783 bscheer@livestockadvertisingnetwork.org