PROVIDING THE BEST IDEAS FOR MAKING REAL LIFE SIMPLE

2018

PROVIDING THE BEST IDEAS FOR MAKING REAL LIFE SIMPLE Starting with Cook & Eat our Tested-Till-Perfect recipes are at the heart of Canadian Living. From quick and easy dinners (on the table in 30 minutes or less!) to specialoccasion entertaining, food grounds what our readers turn to us for every day. Like your own personal assistant, Canadian Living curates and helps you navigate what you need to know in Fashion & Beauty, Life & Community, Health & Fitness and Home & Garden. Our tone is approachable, energetic, experienced and credible, and our advice is shared and trusted. Canadian Living is like a best friend, in the know, always objective and wise with an element of surprise, saying, We can do this together. INSPIRING INTELLIGENT ACCESSIBLE

MORE CONTENT, MORE PAGES, MORE IDEAS 25% FASHION & BEAUTY (+5% FASHION & BEAUTY) 38% FOOD / COOKING / ENTERTAINING (+13% MORE RECIPES) 15% HEALTH & FITNESS 10% HOME & GARDEN 12% LIFE & COMMUNITY

A TRULY MULTIPLATFORM BRAND PRINT DIGITAL READERSHIP * 3,241,000 READERS 7.9 READERS PER COPY 26% / 74% RATIO MEN / WOMEN W25-54 (IND. 129) PRINCIPAL TARGET $87,767 HOUSEHOLD INCOME WEB 1,214,613 SESSIONS PER MONTH 3,905,965 IMPRESSIONS PER MONTH DEVICES 838,336 USERS PER MONTH NEWSLETTER 373,590 SOCIAL MEDIA 215,200 FANS 66,200 FOLLOWERS CIRCULATION 408,190 TOTAL COPIES 55,159 NEWSSTAND SALES 334,231 SUBSCRIBERS 12 ** ISSUES PER YEAR $3.93 MAGAZINE COVER PRICE 39% 17% 44% 470,423 FOLLOWERS 79,200 FOLLOWERS 3,669,000 TOTAL FOOTPRINT READERSHIP GEOGRAPHICAL SEGMENTATION ONTARIO 51% PRAIRIES B.C. 8% 4% 1% QUEBEC INT. ATL. 20% 16% Sources: Vividata Spring 2018, Total Canada, 12+*Profile: French Canada 12+ / Circulation: AAM, December 2017 / Social Media: April 2018 / Digital: Google Analytics, monthly average (Oct. 2017-March 2018) *Print version only.

READERSHIP PROFILE READERS (000) REACH (%) COMPOSITION (%) INDEX TOTAL 3,550 14.4 100.0 100 GENDER Male 947 7.8 26.7 54 Female 2,604 20.8 73.4 145 AGE 12-17 163* 8.7 4.6 61 18-24 205 7.6 5.8 53 25-34 332 8.2 9.4 57 35-44 385 10.9 10.8 76 45-54 645 15.6 18.2 109 55-64 752 19.3 21.2 134 65+ 1,068 23.3 30.1 163 Average age 52 W25-54 1,045 17.7 29.4 123 EDUCATION High school or less 1,038 12.4 29.2 86 Cegep. college or trade certificate 1,220 17.2 34.4 120 University 1,292 14.0 36.4 97 HOUSEHOLD INCOME Less than $50,000 1,041 13.0 29.3 91 $50,000 to $75,000 780 16.7 22.0 116 $75,000 to $100,000 552 15.9 15.5 111 $100,000 or more 1,177 13.7 33.2 96 Average household income $86,657 OCCUPATION Employed full time 1,418 12.9 39.9 90 Employed part time 399 12.7 11.2 88 Students (with or without a paid part-time job) 240 7.7 6.8 54 Retired (semi or fully) 1,207 23.5 34.0 163 Blue collar (specialized and non spec, worker, labourer) 409 11.8 11.5 82 White collar (sales, services, administration) 732 14.9 20.6 104 MOPES (manager, owner, professional, executive, self employed) 791 13.0 22.3 91 DWELLING Own 2,876 15.5 81.0 108 Rent 674 11.0 19.0 77 MARITAL STATUS Married / Living together 2,283 15.7 64.3 109 Single / Widowed / Separated / Divorced 1,267 12.4 35.7 87 HAVE CHILDREN AT HOME Children under 12 720 10.0 20.3 69 Children under 18 1,216 11.1 34.3 77 Children over 18 829 14.7 23.4 103 Sources: Vividata 2017 Q2, English Canada 12+ / *Projection relatively unstable due to small base; use with caution.

EDITORIAL PLANNING JANUARY / FEBRUARY APRIL SPECIAL ISSUE JULY THE ORGANIZE YOUR LIFE ISSUE _ Your beauty musts for the year _ Be your own life coach _ Health at every age _ Small-space solutions _ Shop once, eat for the week Closing Date 11.14.17 Material 11.20.17 On Newsstands 12.18.17 SPECIAL ISSUE SOUPS & STEWS Closing Date 12.04.17 Material 12.11.17 On Newsstands 01.15.18 MARCH THE BUDGET ISSUE _ How to build a wardrobe on a high / low budget _ Superfood: almonds _ Wake up happy every day _ Affordable decorating _ Comfort foods / pizza 101 _ Special Travel section THE WELLNESS ISSUE _ Spring trends _ Elective co-parenting _ How to get moving after a long winter _ Get your vegetable garden started _ Fun, festive Easter _ Special Spring-Cleaning section Closing Date 02.06.18 Material 02.12.18 On Newsstands 03.12.18 MAY THE FAMILY ISSUE _ Mothers and daughters share fashion trends _ How to throw a yard sale _ Seasonal allergy special _ Decorating with colour _ Foolproof classics: cooking lessons from your mom Closing Date 03.06.18 Material 03.12.18 On Newsstands 04.09.18 BARBEQUE Closing Date 03.15.18 Material 03.22.18 On Newsstands 04.30.18 JUNE THE MAKEOVER ISSUE _ Win a beauty makeover or a bedroom makeover _ Fashion steals and deals _ How to save an hour every day _ Get your best beach body ever _ Before and after kitchens and bathrooms _ New barbecue classics Closing Date 04.10.18 Material 04.16.18 On Newsstands 05.14.18 THE DELICIOUS SUMMER ISSUE _ Bathing suits for every body _ Cross-Canada travel _ Walk off the weight _ Outdoor living _ No-cook meals from start to finish _ Special Canada Day section: recipes, garden party and more Closing Date 05.08.18 Material 05.14.18 On Newsstands 06.11.18 Closing Date 01.09.18 Material 01.15.18 On Newsstands 02.12.18 Subject to change without notice.

EDITORIAL PLANNING AUGUST OCTOBER NOVEMBER DECEMBER THE WORRY LESS ISSUE _ Fashion and beauty mistakes and how to solve them _ How to master your finances _ Superfood: food to boost your mood _ Flower arranging _ 20-minute dinners Closing Date 06.05.18 Material 06.11.18 On Newsstands 07.09.18 SEPTEMBER THE ADVICE ISSUE _ Skincare detox: 10 great natural skin cleansers and creams _ Find $$$ you didn t know you had _ Natural ways to ease aches and pains _ Kitchen time savers _ Back to basics: easy no-fail recipes _ Special Shopping section: secrets of savvy pros throughout all pillars Closing Date 07.03.18 Material 07.09.18 On Newsstands 08.06.18 Subject to change without notice THE GIVING THANKS ISSUE _ Where to donate your used clothes _ Money rules you should break _ DIY remedies _ Fall trends in decorating _ Hearty family food _ Special Thanksgiving section: dinner from start to finish Closing Date 08.07.18 Material 08.13.18 On Newsstands 09.10.18 SPECIAL ISSUE HOLIDAY Closing Date 08.20.18 Material 08.27.18 On Newsstands 10.01.18 SPECIAL ISSUE BATCH COOKING Closing Date 10.22.18 Material 10.29.18 On Newsstands 12.03.18 THE HOLIDAY MAGIC ISSUE _ Winter coat special _ How to be radiant inside and out _ Easy ways to burn more calories _ Step-by-step holiday decorating _ Super-easy slowcooker dinners _ Special Gift Guide section Closing Date 09.11.18 Material 09.17.18 On Newsstands 10.15.18 THE SIMPLE CELEBRATION ISSUE _ Get party-ready for every budget _ Small gifts that bring great joy: how to give back _ Indulging without gaining weight _ Easy holiday decorating ideas _ 25 days of cookies _ Special Entertaining section: party-planning tips Closing Date 10.09.18 Material 10.15.18 On Newsstands 11.12.18

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