SHOWEAST 2018 LOEWS MIAMI BEACH SCHEDULE OF EVENTS SUNDAY, OCTOBER, 21, 2018 MONDAY, OCTOBER 22, 2018

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SHOWEAST 2018 LOEWS MIAMI BEACH SCHEDULE OF EVENTS SUNDAY, OCTOBER, 21, 2018 11:00AM 6:00PM 3:00PM 6:00PM EXPO 2018 Registration (Americana Ballroom Foyer, Second Level, Loews Miami Beach) (Americana Ballroom Foyer, Second Level, Loews Miami Beach) MONDAY, OCTOBER 22, 2018 8:00AM 6:00PM 11:00AM EXPO 2018 Registration (Americana Ballroom Foyer, Second Level, Loews Miami Beach) (Americana Ballroom Foyer, Second Level, Loews Miami Beach) Fuel Up! Grab a quick bite to eat before heading to the Opening Ceremony! 12:00PM Buses depart for the Regal South Beach Stadium 18 from the Palm Court. Last bus departs at 12:15PM. 12:30PM Moderator: ShowEast Opening Ceremony (Regal South Beach, Auditorium 1) Rob Westerling, Vice President and Head Film Buyer, Regal Entertainment Group Keynote Address DAY ONE How Do Movie Theater Attributes Influence a Patrons Choice? This session will present the results of a recent study completed on the trade-offs that movie patrons make while choosing a movie theater. The ten movie theater attributes considered in the research include: Movie Excitement Level, Theater Proximity, Convenience of Showtime, Movie Ticket Price, Theater Food and Beverage Options, Seating Options, Reserved Seating Requirement, Food Ordering Options, Number of Screens at Theater, and Theater Location. The basic thesis is that patrons often make tradeoffs among the attributes before making a final decision about which theater to go to. This study is aimed at analyzing such tradeoffs to understand the decision-making model of the patrons.

Presented by: Radesh Palakurthi, Ph.D., MBA, Professor and Dean, I.H.G. Chair of Excellence, The Kemmons Wilson School of Hospitality and Resort Management, University of Memphis Coming Attractions! DAY ONE Join Hollywood Studios as They Offer You a Sneak Peek into the Holiday Season and Beyond! Studio Presentations 20th Century Fox Fathom Events STX Entertainment Sony Pictures Releasing NEON Orion Pictures Amazon Studios (Buses return to the Loews following presentations.) 3:30PM-6:00PM ShowEast Roundtables (Americana Lawn, Loews Miami Beach) Grab a beer and join us on the Americana Lawn for a series of small group discussions covering relevant topics in the industry. INDUSTRY ADDRESS Delivering an Exceptional Customer Experience Is More than Just Putting a Chocolate on the Pillow Join Loews Hotels & Co Chairman and CEO and bestselling author Jonathan Tisch for his thoughts and insights on creating customer experiences and the people who are most responsible for making it happen. Program Lead: Discussion Leaders: Program Lead: Not All Apps Are Created Equal Discover new ways to use technology to market and drive attendance into your theatres. Mark Walukevich, Senior Vice-President Film and Event Cinema National Amusements Matthew Bakal, Co-Founder and Executive Chairman, Atom Tickets Kevin Shepela, Senior Vice President, Chief Commercial Officer, Fandango Angel Villanueva, Marketing Director, Cinepolis The Polish and Pizazz of Cinema Fare Learn what unique menu items are impressing theatre patrons. Larry Etter, Senior Vice President, Malco Theatres, Inc.

Discussion Leaders: 6:00PM-8:00PM Beverage Sponsor: Signage Sponsor: Participating Studios To Date: Luis Ginestra, Vice President of Operations and Food & Beverages, Silverspot Fred Meyers, Vice President, CMX Cinemas Jeff Tomachek, Executive Vice President, Marcus Theatres (Americana Lawn, Loews Miami Beach) The Exhibitor Relations Opening Night Event Qué Viva La Fiesta! (St. Moritz Lawn, Loews Miami Beach) Christie Fandango GDC Technology Quality Sign & Marquee 20 th Century Fox Amazon Studios Aviron Pictures Entertainment Studios Motion Pictures Focus Features Lionsgate NEON Orion Pictures Paramount Pictures Roadside Attractions Sony Pictures Releasing STX Entertainment Trafalgar Releasing Universal Pictures

TUESDAY, OCTOBER 23, 2018 6:30AM-7:30AM Sponsored by: 7:30AM 5:00PM 8:00AM-8:30AM Inhale/Exhale at ShowEast Start your day with complimentary Yoga on the St. Moritz Lawn (NOTE: Sign ups available at convention registration.) The Coca-Cola Company EXPO 2018 Registration Breakfast mycinema Brought to you by Nagra Strong MDI 8:30AM Buses depart for the Regal South Beach Stadium 18 from the Palm Court. Last bus departs at 8:45AM. 9:00AM Coming Attractions! DAY TWO (Regal South Beach Stadium 18, Auditorium 1) Join Hollywood Studios as They Offer You a Sneak Peek into the Holiday Season and Beyond! Moderator: Paul Dergarabedian, Senior Media Analyst, comscore Keynote Address DAY TWO How to Determine the ROI of Attributes in Cinemas This session will focus on the marginal dollar amount in ticket price that movie patrons are willing to pay for increments in movie theater attribute levels. For example, how much more are movie patrons willing to pay in ticket price for recliners compared to reticulating rockers? A method for estimating the return on such investments will be discussed. All data for such analysis is based on a recently concluded research project on movie patrons preferences for movie theater attributes. Presented by: Radesh Palakurthi, Ph.D., MBA, Professor and Dean, I.H.G. Chair of Excellence, The Kemmons Wilson School of Hospitality and Resort Management, University of Memphis Studio Presentations Universal Pictures Annapurna Pictures

Aviron Pictures Focus Features Lionsgate Trafalgar Releasing Roadside Attractions Walt Disney Studios Motion Pictures Fox Searchlight (Buses return to the Loews following presentations.) 10:00AM-2:00PM 10:30AM 3:30PM Sponsor: 3:30PM 4:00PM 6:00PM Sponsor: 6:30PM 9:00PM Sponsor: Hospitality Lounge Golden Link Inc. Ping Solutions EXPO 2018 (Lunch served from 1:00PM-2:30PM) Hollywood.com (Americana Ballrooms 1-3, Second Level) Buses depart for the Regal South Beach Stadium 18 from the Palm Court. Last bus departs at 3:45PM. Walt Disney Studio Motion Pictures Ralph Breaks The Internet: Wreck-It Ralph 2 Refreshment Break ScreenX Sneak Preview of a Warner Bros. Feature (Buses return to the Loews following the screenings.) Reception (Preston s Market, Loews Miami Beach) Dolby Laboratories

WEDNESDAY, OCTOBER 24, 2018 6:30AM-7:30AM Sponsored by: 8:30AM-10:00AM Breakfast Moderator: Presentations by: Inhale/Exhale at ShowEast Start your day with complimentary Yoga on the St. Moritz Lawn (NOTE: Sign ups available at convention registration.) The Coca-Cola Company EXPO 2018 Registration Rise & Shine Breakfast and Programming (Americana Ballroom 4, Loews Miami Beach) Join us for breakfast and discover the latest technologies to hit your cinemas. Samsung Webedia Movies PRO Alan Roe, CEO, Jack Roe USA Samsung Electronics America Onyx Nick Conti, Business Development Senior Manager Cinema Creating a Better and More Consistent Moviegoer Experience Domien De Witte, Director Strategic Marketing GDC Technology Cinema Automation CA2.0 and SR-1000 Tony Adamson, Senior Vice President, Strategic Planning Christie RealLaser products Susie Beiersdorf, Vice President Sales, Cinema Americas DTS 10:00AM-2:00PM Dolby Laboratories, Inc. High Channel Amplification: A Look Under the Hood of the Dolby DMA Series Amplifiers Andrew Poulain, Director, Cinema Audio Solutions Hospitality Lounge

10:00AM-4:00PM 3:30PM Sponsored by: 3:45PM 4:00PM-5:00PM 4:00PM 6:00PM 6:30PM 8:30PM Beverage Sponsor: Golden Link Inc. Ping Solutions EXPO 2018 (Lunch served from 12:00PM-1:00PM) (Americana Ballrooms 1-3, Second Level) Walk with Will to the Theatre! Walkers will meet in the lobby of the hotel. We will have flip flops for you so no need to worry about your shoes! (Main Lobby, Loews Miami Beach) Will Rogers Motion Picture Pioneers Foundation Buses promptly depart for the Regal South Beach Stadium 18 from the Palm Court. EXPO HAPPY HOUR The EXPO might be over, but you don t have to go home! Join ShowEast and EXPO 2018 exhibitors for a drink to toast the end of the EXPO! Paramount Pictures Instant Family Refreshment Break Roadside Attractions Ben Is Back (Regal South Beach Stadium 18, Auditoriums 1 & 17) (Buses return to the Loews following the screenings.) Dinner (Americana Ballroom 4, Second Level) Lionsgate DTS Inc. / Xperi Atom Tickets

THURSDAY, OCTOBER 25, 2018 8:00AM-8:30AM 8:15AM Sponsored by: Breakfast (Rotunda, Second Level, Loews Miami Beach) Walk with Will to the Theatre! Walkers will meet in the lobby of the hotel. We will have flip flops for you so no need to worry about your shoes! (Main Lobby, Loews Miami Beach) Will Rogers Motion Picture Pioneers Foundation 8:30AM Buses depart for the Regal South Beach Stadium 18 from the Palm Court. Last bus departs at 8:45AM. 9:00AM NCM Program (Regal South Beach Stadium 18, Auditorium 18) Ask the Audience You asked, we have the answers. Join NCM and Film Journal as they share the results of the Ask the Audience surveys you requested, to help you build an even better moviegoing experience for your customers. Jennifer Lupo, Vice President, Affiliate Partnerships, National CineMedia 9:30AM Buses depart for the Regal South Beach Stadium 18 from the Palm Court. Last bus departs at 9:45AM. 10:00AM 12:30PM Moderators: Feature Presentation by 20 th Century Fox (Buses return to the Loews following screening.) ShowEast Hall of Fame Luncheon (Americana Ballroom 4, Second Level) ShowEast Hall of Fame Induction Ceremony Jeff Goldstein, Warner Bros. Pictures Clark Woods, ipic Theatres Class of 2018: Belton Clark Larry Etter Bill Lewis Janet Murray

Paul Rogers Bill Thompson Harry Whitson* *Posthumously Sponsor: 2:30PM 3:00PM 6:30PM Variety The Children s Charity Presentation Reynolds & Reynolds Buses depart for the Regal South Beach Stadium 18 from the Palm Court. Last bus departs at 2:45PM. STX Entertainment Second Act (Buses return to the Loews following the screening.) ShowEast Awards Ceremony (Americana Ballroom 4, Second Level) The Coca-Cola Company Award Presentations Technology Innovator Award ScreenX Bingham Ray Spirit Award Tim League, Alamo Drafthouse Al Shapiro Distinguished Service Award Mark Borde, Entertainment Studios Motion Pictures Salah M. Hassanein Humanitarian Award Chris Aronson, 20 th Century Fox Dan Fellman Show E Award Neil Campbell, Landmark Cinemas Canada 8:00PM Awards After Party (Americana Terrace and Lawn) The Coca-Cola Company