DOWNTOWN STREETFEST MEMBERSHIP INFORMATION PACKAGE JUNE 17-19, 2016
PROGRAMMING & OPPORTUNITIES Each year over 200,000 potential patrons come to downtown Burlington to experience the excitement, the music, and the food on Father s Day weekend! Burlington s Sound of Music Festival, Canada s largest FREE music festival, is preparing for four days of rockin music in downtown Burlington and Spencer Smith Park from June 17-19th. Not only is this the largest free music festival in Canada, but it is also the largest festival in the Halton and Hamilton regions and draws audiences from all over Canada and even the United States. 2016, marks the 11th Annual Downtown Streetfest supported by your Burlington Downtown Business Association and Martin & Hillyer Law Offices. Along with Streetfest we re proud to present a country-themed party on John Street for a 2nd year - the Downtown Hoedown!
STREETFEST PERFORMANCE PODS ON BRANT On Brant Street, artists will perform at street-level creating an intimate musical experience for attendees. Performances take place on Friday evening, Saturday afternoon and evening, and Sunday afternoon. The 5 Streetfest Performance Pods are: SUNDAY MORNING ACTIVATIONS Sunday, June 19 th will have two activations before the music programming begins. Centro Garden s regular Sunday Farmer s Market will be located on Brant Street in front of their business 9am Noon. Kelly s Bake Shoppe will be hosting a free yoga class out front of their place 9:30am 10:30am. HOW CAN BRANT STREET BUSINESSES TAKE ADVANTAGE OF DOWNTOWN STREETFEST ACTIVITY The business community on Brant Street has the opportunity to animate storefronts with sidewalk sales because of the road closures affecting this area. Brant Street will be closed for the presentation of Downtown Streetfest from Caroline Street to Lakeshore Road. We encourage all downtown members to take advantage of the Streetfest crowds by extending business hours to coincide with the performance times on Brant
Street, John Street, City Hall, and Spencer Smith Park. Showcase the best that your business has to offer with sales, product & service demonstrations. WHAT YOU NEED TO KNOW Merchants are allowed to have a sidewalk presence to the sidewalk curb but not beyond with width/frontage of your store Sidewalk sale participants must provide own tables On Friday June 17 th and Saturday June 18 th, sidewalk sales should be active until 10:30pm. It is not recommended that sidewalk sales extend past 10:30pm. Sidewalk sales on Sunday, June 19 th should be active from Noon to 5:00pm only Downtown Streetfest advertising and information will not list each sidewalk sale participant individually in announcements and ads. Therefore sign up is not necessary for participation in this sidewalk sale. Let the festival provide the music. If you are planning to hire your own musician they are more effective inside your place of business. Please note: Due to licensing regulations, Burlington s Sound of Music Festival can only endorse sidewalk sales on Brant Street and John Street during the dates covered by Downtown Streetfest. BRANT STREET ROAD CLOSURES (from Caroline Lakeshore) Friday June 17 th 3:30pm Midnight Saturday June 18 th 6:00am Midnight Sunday June 19 th 6:00am 6:00pm *Note: Brant St. re-opens to cars after midnight.please see attached map for full details.
SO WHERE SHOULD YOU & YOUR EMPLOYEES PARK? Do you and your employees typically park behind your Brant Street business? With the road closures on Friday, Saturday & Sunday this means no access to Brant Street until the roads re-open later in the evenings. Below is a map of free surface parking lots near Brant Street. JUNE 11 th KICK-OFF WEEKEND Saturday, June 11th will mark the Festival Kick-off ticketed event at Spencer Smith Park featuring The Cult, Headstones, Glorious Sons, The Watchmen, Silverstein, Chemical Burn & Pop Evil. Tickets are $60+ tax & fees and can be purchased online at soundofmusic.ca/tickets. PARADE ROUTE The parade takes place on Saturday, June 18 th at 11:00am. This year the festival parade has changed its route & location back downtown and the route will begin at Central Park; travel along Caroline Street to Pearl Street, west on James Street then turns north on Brant ending at Central High School.
DOWNTOWN STREETFEST CONTACT Samantha Statham Manager of Marketing & Events, BDBA samantha@burlingtondowntown.ca Cell: 905-407-4057 Donna Bowker Streetfest Coordinator, Sound of Music streetfest@soundofmusic.ca Cell: 905-975-2983 Sound of Music Festival Event Information www.soundofmusic.ca