TV Viewing Area (DMA)

2016/17 Season Week 39 (6/12-6/18/17) How to Reach 139.3 Million Unduplicated Viewers Targeting: On-Target vs. Off-Target Television Campaigns 20% 80% Consumers Lose Trust in Brands that Advertise near Objectionable Content Change the way they think of the brand May 2017 # of channels # of days Broadcast TV 6 3 YouTube 5,440 31 Digital Campaigns On-Target 31% 69% Off-Target Will boycott/not do business with them Will complain or raise issues 2017 U.S. Initial Quality Study Problems per 100 vehicles 72 77 78 86 97 Kia Genesis Porsche Ford Industry Avg. U.S. Open: Sunday, 6/18 - HH Ratings 3.1 5.7 10.3 National West Palm Milwaukee Top 5 Broadcast NBA Finals Game 5 NBA Trophy America s Got Talent NBA Countdn World of Dance 2.5 2.4 3.3 7.0 6/12-6/18/17 A25-54 Ratings 9.6 Market of the Week: Richmond-Petersburg, VA (Rank# 55) Auto Purchasers Weekday Primetime Ratings (comscore) 12.3 12.1 11.5 3.3 2.5 2.3 Lincoln Chrysler Nissan Local Broadcast Cable News TV Viewing Area (DMA) Richmond Times-Dispatch (VA) Newspaper Daily Penetration 2007 33.2% 2012 21.4% 2017 15.4% Top 5 Spot TV Advertisers from Kantar Media May 16-Apr 17 Dols (000) Toyota Dealer Assn $1,734.3 Nissan $1,584.6 Xfinity $1,567.4 Haynes Furniture Store $1,016.7 Elephant Insurance $987.1

2016/17 Season Week 39 (6/12-6/18/17) Top 25 Broadcast S/O-S/O (6/12-6/18/17) Top 25 Syndication (6/5-6/11/17) A25-54 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 NBA FINALS ON ABC-GM 5 9.6 2 NBA TROPHY PRESENTATION 7.0 3 AMERICA'S GOT TALENT-TUE 3.3 4 NBA COUNTDOWN-GM 5 2.5 5 WORLD OF DANCE 2.4 6 CELEBRITY FAMILY FEUD 1.9 7 AMERICAN NINJA WARRIOR 1.8 8 BIG BANG THEORY, THE 1.6 9 LITTLE BIG SHOTS 1.5 10 J. KIMMEL LV! GM NIGHT 5 1.5 11 STEVE HARVEY'S FUNDERDOME 1.5 12 NBC NIGHTLY NEWS 1.4 13 CELEBRITY FAM FEUD-6/15 1.4 14 MASTERCHEF 1.4 15 FOX US OPEN GOLF - SUN 1.3 16 $100,000 PYRAMID, THE 1.3 17 SUPERIOR DONUTS-THU 1.3 18 ABC WORLD NEWS TONIGHT 1.2 19 WRLD NEWS TONITE 1.2 20 SATURDAY NIGHT 1.2 21 MOM 1.2 22 TODAY SHOW 1.2 23 FOX US OPEN GOLF-PST MTCH 1.2 24 SPARTAN:TEAM CHALLENGE 1.2 25 TO TELL THE TRUTH SP-6/15 1.2 1 BIG BANG-SYN (AT) 2.6 2 WEEKEND ADVENTURE 2.5 3 FAMILY FEUD (AT) 2.4 4 JUDGE JUDY (AT) 2.0 5 LAW & ORDER:SVU-WKL (AT) 1.8 6 MODERN FAMILY-WK-SYN (AT) 1.8 7 BIG BANG WKND (AT) 1.7 8 WHEEL OF FORTUNE 1.5 9 MODERN FAMILY-MF-SYN (AT) 1.5 10 JEOPARDY (AT) 1.4 11 FAMILY GUY-WK-SYN (AT) 1.3 12 FAMILY GUY-MF-SYN (AT) 1.2 13 FAMILY FEUD-WK (AT) 1.2 14 AMERICAN NINJA-SYN (AT) 1.1 15 BOBS BURGERS-SYN (AT) 1.1 16 TWO-HALF MEN-SYN (AT) 1.0 17 ENTERTAINMENT TONIGHT 1.0 18 ACCESS HOLLYWD LV-WKD 1.0 19 INSIDE EDITION (AT) 0.8 20 DR. PHIL SHOW (AT) 0.8 21 2 BROKE GIRLS-SYN (AT) 0.8 22 MIKE AND MOLLY (AT) 0.8 23 HOW I MET-MTHR-WK-SYN(AT) 0.8 24 LAST MAN STNDG-MF-SYN(AT) 0.8 25 TMZ (AT) 0.7 M-F Evening News (6/12-6/16/17) A25-54 Rank Program Name Live+SD US AA% 1 NBC NIGHTLY NEWS 1.4 2 ABC WORLD NEWS (Tu,W,Th,F) 1.2 3 CBS EVENING NEWS 1.0 M-F Late Night (6/12-6/16/17) A25-54 Rank Program Name Live+SD US AA% 1 TONIGHT SHOW 0.9 2 KIMMEL LIVE! 0.7 3 LATE SHOW-COLBERT 0.7 Top 10 Time Shifted S/O-S/O Programs (6/12-6/18/17) A25-54 Live+SD (000) NBA FINALS ON ABC-GM 5 AMERICA'S GOT TALENT-TUE NBA TROPHY PRESENTATION WORLD OF DANCE MASTERCHEF CELEBRITY FAMILY FEUD SO YOU THINK CN DANCE AMERICAN NINJA WARRIOR DATELINE FRI YOUNG AND THE RESTLESS Time-Shifted LIVE

Week 39 (6/12-6/18/17) 10.3 U.S. Open Sunday 6/18/17 Household Rating (Live+SD) 3.1 5.7 5.5 5.4 5.3 4.8 4.8 4.6 National Milwaukee West Palm Dayton Ft. Myers Oklahoma City Orlando Jacksonville San Diego Sunday Night with Megyn Kelly 6/18/17 7:00p (ET) NBC Top 10 Metered Markets Household Rating (Live+SD) Celebrity Family Feud 6/18/17 8:00p (ET) ABC Top 10 Metered Markets Household Rating (Live+SD) Market HH Rtg Market HH Rtg National 2.3 Ft. Myers 6.0 Norfolk 4.7 Memphis 4.4 Richmond 4.4 Tampa 4.3 Buffalo 4.2 Detroit 4.1 Knoxville 4.1 National 3.8 Tulsa 7.6 Raleigh 7.5 Nashville 7.4 Cleveland 6.4 Cincinnati 6.4 Charlotte 5.9 Columbus, OH 5.8 Atlanta 5.7 Tie: Raleigh / West Palm / New Orleans 4.0 Knoxville 5.7 Tie: Indy / Ok. City / Buffalo 5.6

2016/17 Season Week 39 (6/12-6/18/17) Spanish Language Television Spanish Language programs on Spanish broadcast affiliates (Azteca, Estrella TV, Telemundo, UniMas and Univision) attracted 16% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. In the market of Washington, D.C., Spanish-Language programs on Spanish broadcast stations attracted 19% of all primetime A18-49 viewers (not just Spanish- Speaking) this week. Total U.S. Primetime % Broadcast Viewing to Spanish Networks Spanish Language % Viewing to Spanish Programs A18-49 Live+SD Washington, D.C. Spanish Stations Hispanic Households 6/12-6/18/17 A18-49 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 NBA FINALS ON ABC-GM 5 7.8 2 NBA TROPHY PRESENTATION 6.5 3 FIFA-CONFED-02-TEL 4.6 4 REINA DE LA CANCION THU 3.2 5 ROSA DE GUADALUPE TUE 3.1 1 NBA FINALS ON ABC-GM 5 8.2 2 NBA TROPHY PRESENTATION 6.9 3 FIFA-CONFED-02-TEL 5.5 4 REINA DE LA CANCION THU 4.0 5 NUEVO DIA ED ESP - SUN II 3.9 6 RANK NUEVO DIA ED ESP PROGRAMS - SUN II 3.1 NET 6 DOBLE VIDA "P25-54L+SD E CARRILLO THU AA%" 3.6 7 DOBLE VIDA E CARRILLO THU 3.0 7 ROSA DE GUADALUPE TUE 3.6 18 PILOTO, LA TUE PORQUE EL AMOR 2.9 MANDA 8 PILOTO, THU LA TUE UNI 3.6 1.7 9 ROSA DE GUADALUPE WED 2.9 9 DOBLE VIDA E CARRILLO TUE 3.3 10 REINA DE LA CANCION TUE 2 2.9 10 ROSA 0.5 DE GUADALUPE WED 3.3 11 DOBLE VIDA E CARRILLO TUE 2.8 12 PILOTO, LA WED 2.8 13 ROSA DE GUADALUPE 2 FRI 2.7 14 DOBLE VIDA E CARRILLO FRI 2.7 15 PILOTO, LA THU 2.6 16 ROSA DE GUADALUPE FRI 2.6 17 PILOTO, LA MON 2.6 18 DOBLE VIDA E CARRILLO WED 2.6 19 DOBLE VIDA E CARRILLO MON 2.6 20 REINA DE LA CANCION WED 2.5 11 PILOTO, LA WED 3.2 12 NOTICIERO UNIVISION 3.2 13 PILOTO, LA THU 3.2 14 REINA DE LA CANCION TUE 3.2 15 PILOTO, LA MON 3.2 16 DOBLE VIDA E CARRILLO WED 3.2 17 ROSA DE GUADALUPE 2 FRI 3.2 18 DOBLE VIDA E CARRILLO FRI 3.1 19 REINA DE LA CANCION WED 3.1 20 ROSA DE GUADALUPE MON 3.0

Market Close-Up: Richmond-Petersburg, VA Richmond-Petersburg, VA is located in the central part of the state of Virginia in the United States. The state and federal governments are the largest employers in the area with nearly 27,000 employed by the state and 16,000 by the federal government. Other top industry sectors include professional and business services, educational and health Services, retail trade, leisure and hospitality services, and financial activities. Some of the key focused sectors in the region include advanced manufacturing, clean technology, creative and knowledge based services, finance and insurance, food processing, information & communication technology, life sciences and logistics. Richmond is home to 11 Fortune 1000 companies. A few of these include Altria Group, Dominion Resources, Glenworth Financial Insurance, Owens and Minor Healthcare wholesaler, and CarMax Automotive Retailer and MeadWestvaco. Median Income Richmond, VA- $39,445 SMSA Total Retail Sales Richmond, VA- $32,519,558 At-A-Glance DMA Rank TV Households Population 2+ 55 564,510 1,384,269 African American HH Rank Hispanic HH Rank Asian HH Rank Cable Penetration ADS Penetration 24 77 45 59.7 29.3 TV stations serving the area of Richmond-Petersburg, VA: Reliance on Media to Stay Informed % Agree WRIC ABC, Ion, GetTV 68% WRLH WTVR WUPV WWBT WZTD FOX, MyNetworkTV, Comet, Charge! CBS, Antenna TV, CBS 6 Xtra The CW, Bounce TV, GritTV NBC, MeTV, Escape Telemundo Social Media platform Reach 53% 42% 23% TV Newspaper Radio Magazines TVB Member Stations Richmond-Petersburg, VA Interesting Facts Who could possibly imagine The Today Show without Matt Lauer? He never would have gotten where he is today without Richmond, where he worked as a local talk show host. Rat basketball is actually a spectator sport at the Science Museum of Virginia. Rat Team SMV plays on a miniature court for visitors. Richmond was also the capital of the Confederate States during the Civil War Patrick Henry made his "Give me Liberty or Give me Death" speech in St. John's Church in Richmond. 55-64 18% Richmond-Petersburg, VA Demographic Overview Age Hispanic 65+ 18-24 4% 18% 12% 96% 52% Social Media 25-54 platform Reach 46% loyal to vehicle brand

2016/17 Season Local Market Close-Up: Richmond-Petersburg, VA Market: Richmond, VA Series Ranker (Week of 05/22/17 05/28/17) Rtg Rnk Series Station # Eps Day Local Time Run Time Live+SD Rtg 1 Empire WRLH (FOX) 1 W 9:00 PM 60 9.7 2 MNSTR ENRGY NASCAR CUP WRLH (FOX) 1 U 6:25 PM 91 8.6 3 MNSTR ENRGY NASCAR PRE WRLH (FOX) 1 U 6:16 PM 9 8.5 4 The Voice WWBT (NBC) 1 M 8:00 PM 120 8.4 5 The Voice WWBT (NBC) 1 T 9:00 PM 120 7.5 6 MNSTR ENRGY NASCAR PACE WRLH (FOX) 1 U 6:14 PM 2 7.3 7 MNSTR ENRGY NASCAR CUP WRLH (FOX) 1 U 9:48 PM 160 7.3 8 NBC Nightly News WWBT (NBC) 7 M T W R F S U 6:30 PM 30 7.2 9 Monster Energy NASCAR Cup Series WRLH (FOX) 1 U 6:00 PM 14 7.2 10 12 News at 6:00PM WWBT (NBC) 7 M T W R F S U 6:00 PM 30 6.9 11 MNSTR ENRGY NSCAR CUP BNS WRLH (FOX) 1 U 7:56 PM 112 6.5 12 Dancing With the Stars WRIC (ABC) 1 M 8:00 PM 60 6.5 13 Fox News at Ten WRLH (FOX) 4 M T W R 10:00 PM 60 6.1 14 12 News Today WWBT (NBC) 5 M T W R F 6:00 AM 60 6.1 15 12 News at 5:30PM WWBT (NBC) 5 M T W R F 5:30 PM 30 6.0 16 NCIS WTVR (CBS) 1 T 8:00 PM 60 5.8 17 12 News at 5:00PM WWBT (NBC) 5 M T W R F 5:00 PM 30 5.7 18 Entertainment Tonight WWBT (NBC) 5 M T W R F 7:00 PM 30 5.7 19 Shots Fired WRLH (FOX) 1 W 8:00 PM 60 5.6 20 Today (1) WWBT (NBC) 5 M T W R F 7:00 AM 120 5.5 11.5 12.1 Purchasers by Auto Make (comscore) Primetime HH Ratings April 17 Weekday Prime (8p-11p) 12.3 10.9 11.2 11.5 10.8 10.4 10.5 10.2 8.7 10.1 9.1 2.2 2.5 2.2 2.3 2.2 2.4 2.3 2.1 3.3 2.3 2.8 2.5 2.2 Local Broadcast Cable News Local Broadcast News Avg. HH Rating vs. Cable Network News Avg. HH Rating Avg. Local Broadcast News 3.3 0.6 Average Cable Network News Channels

Top 100 Programs P25-54 6/05/2017-6/11/2017 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 NBA FINALS ON ABC-GM 3 ABC 1 7.71 9,259 2 NBA FINALS ON ABC-GM 4 ABC 1 7.27 8,733 3 AMERICA'S GOT TALENT-TUE NBC 1 3.41 4,100 4 NBC NHL STANLEY CUP FNL#6 NBC 1 2.66 3,202 5 BIG BANG-SYN (AT) WARNER BROS. TV 5 2.57 3,094 6 WEEKEND ADVENTURE DADT/LITTON 1 2.53 3,042 7 WORLD OF DANCE NBC 1 2.44 2,932 8 FAMILY FEUD (AT) 20TH TELEVISION 5 2.36 2,839 9 NBC NHL STANLEY CUP FNL#4 NBC 1 2.28 2,742 10 CELEBRITY FAMILY FEUD ABC 1 2.02 2,427 11 NBA COUNTDOWN-GM 3 ABC 1 1.96 2,358 12 BACHELORETTE, THE ABC 1 1.95 2,347 13 JUDGE JUDY (AT) CBS TV DISTRIBUTION 5 1.95 2,345 14 CELEBRITY FAM FEUD 2-6/8 ABC 1 1.92 2,304 15 SELECCION MEXICANA 6/11 UNI 1 1.91 2,290 16 NBA COUNTDOWN-GM 4 ABC 1 1.85 2,222 17 STEVE HARVEY'S FUNDERDOME ABC 1 1.81 2,171 18 LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL 1 1.79 2,155 19 MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION 1 1.75 2,109 20 BIG BANG WKND (AT) WARNER BROS. TV 2 1.75 2,101 21 NBC NHL STANLEY CUP FNL#5 NBC 1 1.74 2,085 22 $100,000 PYRAMID, THE ABC 1 1.59 1,910 23 LITTLE BIG SHOTS NBC 1 1.57 1,884 24 WHEEL OF FORTUNE CBS TV DISTRIBUTION 5 1.53 1,838 25 MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION 5 1.53 1,834 26 $100,000 PYRAMID SP-6/8 ABC 1 1.49 1,788 27 BIG BANG THEORY, THE CBS 1 1.49 1,786 28 JEOPARDY (AT) CBS TV DISTRIBUTION 5 1.42 1,711 29 CELEBRITY FAM FEUD 1-6/8 ABC 1 1.38 1,663 30 ABC WORLD NEWS TONIGHT ABC 3 1.37 1,647 31 NBC-NITELY-NEWS NBC 5 1.36 1,638 32 J. KIMMEL LV! GM NIGHT 3 ABC 1 1.29 1,556 33 KEVIN CAN WAIT CBS 1 1.29 1,546 34 BEAT SHAZAM FOX 1 1.28 1,539 35 FAMILY GUY-WK-SYN (AT) 20TH TELEVISION 1 1.28 1,538 36 SELECCION MEXICO 6/8/17 UniMas 1 1.25 1,501 37 SATURDAY NIGHT NBC 1 1.25 1,498 38 FAMILY GUY-MF-SYN (AT) 20TH TELEVISION 5 1.24 1,487 39 FAMILY FEUD-WK (AT) 20TH TELEVISION 1 1.23 1,481 40 TODAY SHOW NBC 4 1.22 1,465 41 DATELINE FRI NBC 1 1.20 1,441 42 GOTHAM-SP 6/5 8P FOX 1 1.20 1,438 43 AMERICA'S GOT TALENT-FRI NBC 1 1.19 1,425 44 WWE ENTERTAINMENT USA NETWORK 3 1.18 1,414 45 MOM 9PM CBS 1 1.18 1,414 46 MASTERCHEF FOX 1 1.17 1,412 47 TONY AWARDS CBS 1 1.17 1,403 48 MAN WITH A PLAN CBS 1 1.17 1,401 49 AMERICAN NINJA-SYN (AT) NBC UNIVERSAL 1 1.14 1,375 50 J. KIMMEL LV! GM NIGHT 4 ABC 1 1.14 1,366

Top 100 Programs P25-54 6/05/2017-6/11/2017 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 GOTHAM FOX 1 1.13 1,358 52 SUPERIOR DONUTS-THU CBS 1 1.12 1,347 53 60 MINUTES CBS 1 1.11 1,331 54 BOBS BURGERS-SYN (AT) 20TH TELEVISION 1 1.10 1,327 55 STREET OUTLAWS:NOLA SNEAK DISCOVERY CHANNEL 1 1.09 1,312 56 NCIS CBS 1 1.08 1,304 57 MOM CBS 1 1.08 1,294 58 NASCAR M.E. CUP RACING L FOX SPORTS 1 1 1.06 1,273 59 CARMICHAEL SHOW 9P NBC 1 1.05 1,257 60 DOWNWARD DOG ABC 1 1.04 1,249 61 WRLD NEWS TONITE ABC 2 1.04 1,246 62 TWO-HALF MEN-SYN (AT) WARNER BROS. TV 5 1.03 1,241 63 AMER FUNN HOME VIDEOS ABC 1 1.03 1,236 64 BULL CBS 1 1.03 1,234 65 GOOD MORNING, AMERICA ABC 4 1.02 1,226 66 ENTERTAINMENT TONIGHT CBS TV DISTRIBUTION 5 1.02 1,226 67 LIFE IN PIECES-MON CBS 1 1.01 1,215 68 LOVE CONNECTION FOX 1 1.01 1,215 69 CONTACTO DEPORTIVO 6/11 UNI 1 1.01 1,209 70 GOOD MORNING, AMER ABC 1 1.00 1,199 71 CBS EVENING NEWS CBS 5 0.99 1,190 72 TODAY SHOW-TS NBC 1 0.98 1,183 73 LIFE IN PIECES CBS 1 0.98 1,179 74 ACCESS HOLLYWD LV-WKD NBC UNIVERSAL 1 0.98 1,177 75 SUNDAY MORNING CBS 1 0.97 1,167 76 CRIMINAL MINDS CBS 1 0.96 1,150 77 NCIS: NEW ORLEANS-SPECIAL CBS 1 0.93 1,116 78 PRICE IS RIGHT 2 CBS 4 0.92 1,108 79 TONIGHT SHOW-JF NBC 1 0.92 1,106 80 GOOD MORNING, AMERICA-SAT ABC 1 0.92 1,106 81 F WORD, THE FOX 1 0.92 1,102 82 SCORPION CBS 1 0.91 1,095 83 JIMMY KIMMEL LIVE! ABC 5 0.90 1,083 84 BELMONT STAKES NBC 1 0.90 1,080 85 BLACK-ISH-TUE 9PM ABC 1 0.88 1,052 86 HAWAII FIVE-0 CBS 1 0.88 1,051 87 BULL - SPECIAL CBS 1 0.87 1,046 88 WWE SMACKDOWN USA NETWORK 1 0.87 1,046 89 TONIGHT SHOW NBC 4 0.86 1,036 90 BLACK-ISH-TUE 9:30PM ABC 1 0.86 1,035 91 BLUE BLOODS CBS 1 0.86 1,033 92 CODE BLACK CBS 1 0.85 1,025 93 INSIDE EDITION (AT) CBS TV DISTRIBUTION 5 0.85 1,020 94 DR. PHIL SHOW (AT) CBS TV DISTRIBUTION 5 0.84 1,012 95 YOUNG AND THE RESTLESS CBS 6 0.84 1,010 96 NBC NITELY NEWS-SUN NBC 1 0.84 1,008 97 48 HOURS: NCIS CBS 1 0.84 1,006 98 2 BROKE GIRLS-SYN (AT) WARNER BROS. TV 5 0.83 998 99 MIKE AND MOLLY (AT) WARNER BROS. TV 5 0.82 991 100 MIDDLE, THE ABC 1 0.82 984

Top 100 Programs P25-54 5/1/2017-5/28/2017 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 KENTUCKY DERBY NBC 1 4.01 4,821 2 BILLBOARD MUSIC AWARDS ABC 1 3.07 3,694 3 BIG BANG THEORY, THE CBS 3 3.06 3,672 4 NBA PLAYOFFS ON ABC-SU7 ABC 1 3.04 3,654 5 BIG BANG THEORY, THE-SPCL CBS 1 2.77 3,327 6 BIG BANG-SYN (AT) WARNER BROS. TV 20 2.67 3,211 7 NBA PLAYOFFS- CONF FNLS L TURNER NETWORK TELEVISION 5 2.62 3,154 8 SATURDAY NIGHT NBC 4 2.60 3,122 9 BIG BANG THEORY, THE:SP CBS 1 2.59 3,114 10 VOICE NBC 4 2.58 3,104 11 EMPIRE FOX 4 2.57 3,091 12 SURVIVOR CBS 4 2.52 3,032 13 VOICE-TUE NBC 4 2.41 2,892 14 NCIS CBS 3 2.31 2,781 15 FAMILY FEUD (AT) 20TH TELEVISION 20 2.31 2,781 16 GREY'S ANATOMY ABC 3 2.31 2,780 17 NBA PLAYOFFS-CONF FNLS L ESPN 3 2.29 2,747 18 MODERN FAMILY ABC 3 2.21 2,653 19 WEEKEND ADVENTURE DADT/LITTON 4 2.20 2,639 20 KENTUCKY DERBY PRE NBC 1 2.18 2,625 21 NBA PLAYOFFS ON ABC-SA2 ABC 1 2.13 2,557 22 JUDGE JUDY (AT) CBS TV DISTRIBUTION 20 2.12 2,545 23 DANCING WITH THE STARS ABC 4 2.09 2,508 24 BIG BANG THEORY, THE-ENC CBS 1 2.07 2,491 25 CRIMINAL MINDS CBS 2 2.06 2,481 26 NBA PLAYOFFS ON ABC-SU6 ABC 1 1.94 2,327 27 BACHELORETTE, THE ABC 1 1.91 2,293 28 MOM CBS 3 1.90 2,279 29 BULL CBS 4 1.87 2,246 30 NBA PLAYOFFS- ROUND 2 L TURNER NETWORK TELEVISION 12 1.86 2,239 31 DANCING W/STARS SP-5/23 ABC 1 1.84 2,205 32 GOLDBERGS, THE ABC 3 1.84 2,205 33 BIG BANG WKND (AT) WARNER BROS. TV 8 1.83 2,205 34 LIFE IN PIECES CBS 2 1.81 2,174 35 LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL 4 1.79 2,146 36 KEVIN CAN WAIT CBS 2 1.78 2,144 37 SURVIVOR REUNION CBS 1 1.78 2,140 38 BIG BANG THEORY, THE SP CBS 1 1.77 2,130 39 DIRTY DANCING ABC 1 1.74 2,093 40 MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION 20 1.71 2,054 41 MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION 4 1.71 2,050 42 LITTLE BIG SHOTS NBC 2 1.70 2,044 43 SCORPION CBS 3 1.69 2,028 44 BLACK-ISH ABC 2 1.68 2,023 45 MIDDLE, THE ABC 3 1.67 2,004 46 BIG BANG THEORY,THE-8P:SP CBS 1 1.66 1,997 47 CHICAGO MED NBC 2 1.66 1,996 48 SCANDAL ABC 3 1.66 1,990 49 CHICAGO PD NBC 3 1.65 1,983 50 MNSTR ENRGY NASCAR CUP FOX 2 1.65 1,979

Top 100 Programs P25-54 5/1/2017-5/28/2017 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 CHICAGO FIRE NBC 3 1.65 1,978 52 NCIS: NEW ORLEANS CBS 3 1.64 1,975 53 MAN WITH A PLAN CBS 3 1.59 1,915 54 WHEEL OF FORTUNE CBS TV DISTRIBUTION 20 1.59 1,913 55 NBC NHL PLAYOFFS-PR 5/6 NBC 1 1.59 1,906 56 SPEECHLESS ABC 3 1.58 1,904 57 AMERICAN HOUSEWIFE ABC 3 1.58 1,901 58 LAW AND ORDER:SVU NBC 4 1.55 1,860 59 KEVIN CAN WAIT - SP CBS 1 1.54 1,849 60 NBA PLAYOFFS-CONF SEMIS L ESPN 7 1.53 1,842 61 DOWNWARD DOG SP-5/17 ABC 1 1.53 1,835 62 BEAT SHAZAM FOX 1 1.50 1,807 63 SUPERIOR DONUTS CBS 2 1.50 1,800 64 JEOPARDY (AT) CBS TV DISTRIBUTION 20 1.49 1,796 65 PREAKNESS NBC 1 1.48 1,782 66 GREAT INDOORS, THE-ENC CBS 1 1.46 1,749 67 MNSTR ENRGY NASCAR WNR CR FOX 2 1.44 1,730 68 NBC NIGHTLY NEWS NBC 19 1.44 1,726 69 WALL NBC 2 1.44 1,726 70 NBA DRAFT LOTTERY L ESPN 1 1.40 1,687 71 DERBY PREVIEW SHOW 2 NBC 1 1.40 1,686 72 AMERICAN NINJA WARR 5/25 NBC 1 1.39 1,669 73 LAST 100 DAYS OF DIANA ABC 1 1.38 1,661 74 DESIGNATED SURVIVOR ABC 3 1.36 1,638 75 NCIS-ENC CBS 1 1.35 1,623 76 CHICAGO JUSTICE NBC 2 1.35 1,621 77 LOVE CONNECTION FOX 1 1.35 1,617 78 DOWNWARD DOG ABC 1 1.34 1,605 79 INDIANAPOLIS 500 RACE ABC 1 1.33 1,602 80 NCIS: LOS ANGELES CBS 3 1.32 1,590 81 60 MINUTES CBS 4 1.31 1,580 82 HAWAII FIVE-0 CBS 3 1.31 1,569 83 FRESH OFF THE BOAT ABC 3 1.31 1,569 84 LIGA MX 5/28 UNI 1 1.30 1,561 85 ABC WORLD NEWS TONIGHT ABC 20 1.28 1,541 86 TODAY SHOW NBC 20 1.27 1,531 87 BLACKLIST NBC 3 1.26 1,515 88 GREAT INDOORS, THE-SP CBS 1 1.25 1,505 89 60 MINUTES - 8PM SPECIAL CBS 1 1.25 1,502 90 FAMILY GUY-WK-SYN (AT) 20TH TELEVISION 4 1.24 1,494 91 BLUE BLOODS CBS 2 1.23 1,476 92 FAMILY GUY-MF-SYN (AT) 20TH TELEVISION 20 1.23 1,473 93 MASTERCHEF JUNIOR FOX 3 1.22 1,468 94 BLACKLIST 9P 5/18 NBC 1 1.20 1,441 95 AMAZING RACE-SPECIAL CBS 1 1.20 1,440 96 RUNNING WILD:GRYLLS 5/25 NBC 1 1.20 1,436 97 GOTHAM FOX 4 1.19 1,435 98 SHARK TANK ABC 3 1.19 1,435 99 DATELINE FRI NBC 4 1.18 1,421 100 GREAT INDOORS, THE-SPCL CBS 1 1.18 1,418

Top 100 Programs P18-49 5/1/2017-5/28/2017 P18-49 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 KENTUCKY DERBY NBC 1 2.99 3,839 2 NBA PLAYOFFS ON ABC-SU7 ABC 1 2.87 3,685 3 BILLBOARD MUSIC AWARDS ABC 1 2.60 3,337 4 NBA PLAYOFFS- CONF FNLS L TURNER NETWORK TELEVISION 5 2.51 3,220 5 EMPIRE FOX 4 2.18 2,803 6 NBA PLAYOFFS-CONF FNLS L ESPN 3 2.12 2,725 7 BIG BANG THEORY, THE CBS 3 2.06 2,643 8 BIG BANG-SYN (AT) WARNER BROS. TV 20 1.99 2,556 9 SATURDAY NIGHT NBC 4 1.95 2,500 10 NBA PLAYOFFS ON ABC-SA2 ABC 1 1.90 2,443 11 VOICE NBC 4 1.88 2,414 12 GREY'S ANATOMY ABC 3 1.87 2,398 13 BIG BANG THEORY, THE-SPCL CBS 1 1.83 2,348 14 NBA PLAYOFFS- ROUND 2 L TURNER NETWORK TELEVISION 12 1.83 2,344 15 SURVIVOR CBS 4 1.80 2,308 16 BACHELORETTE, THE ABC 1 1.78 2,290 17 NBA PLAYOFFS ON ABC-SU6 ABC 1 1.77 2,276 18 FAMILY FEUD (AT) 20TH TELEVISION 20 1.77 2,274 19 VOICE-TUE NBC 4 1.74 2,230 20 MODERN FAMILY ABC 3 1.64 2,109 21 BIG BANG THEORY, THE:SP CBS 1 1.60 2,058 22 KENTUCKY DERBY PRE NBC 1 1.59 2,039 23 DANCING WITH THE STARS ABC 4 1.56 2,007 24 WEEKEND ADVENTURE DADT/LITTON 4 1.54 1,975 25 CRIMINAL MINDS CBS 2 1.51 1,940 26 LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL 4 1.49 1,907 27 JUDGE JUDY (AT) CBS TV DISTRIBUTION 20 1.48 1,894 28 NBA PLAYOFFS-CONF SEMIS L ESPN 7 1.47 1,891 29 NCIS CBS 3 1.45 1,860 30 GOLDBERGS, THE ABC 3 1.38 1,767 31 MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION 20 1.36 1,744 32 DANCING W/STARS SP-5/23 ABC 1 1.35 1,738 33 DIRTY DANCING ABC 1 1.35 1,733 34 MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION 4 1.35 1,730 35 BIG BANG WKND (AT) WARNER BROS. TV 8 1.35 1,729 36 BIG BANG THEORY, THE-ENC CBS 1 1.34 1,725 37 NBA DRAFT LOTTERY L ESPN 1 1.33 1,709 38 FAMILY GUY-WK-SYN (AT) 20TH TELEVISION 4 1.30 1,669 39 NBC NHL PLAYOFFS-PR 5/6 NBC 1 1.28 1,644 40 SURVIVOR REUNION CBS 1 1.27 1,633 41 CHICAGO PD NBC 3 1.26 1,619 42 LITTLE BIG SHOTS NBC 2 1.26 1,616 43 SCANDAL ABC 3 1.25 1,610 44 BLACK-ISH ABC 2 1.25 1,604 45 LIGA MX 5/28 UNI 1 1.25 1,602 46 CHICAGO FIRE NBC 3 1.22 1,571 47 FAMILY GUY-MF-SYN (AT) 20TH TELEVISION 20 1.22 1,567 48 MOM CBS 3 1.22 1,563 49 BULL CBS 4 1.20 1,538 50 MIDDLE, THE ABC 3 1.20 1,538

Top 100 Programs P18-49 5/1/2017-5/28/2017 P18-49 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 LAW AND ORDER:SVU NBC 4 1.19 1,529 52 BEAT SHAZAM FOX 1 1.19 1,526 53 AMERICAN HOUSEWIFE ABC 3 1.18 1,520 54 CHICAGO MED NBC 2 1.18 1,512 55 LIFE IN PIECES CBS 2 1.18 1,509 56 SPEECHLESS ABC 3 1.16 1,494 57 KEVIN CAN WAIT CBS 2 1.16 1,491 58 BOBS BURGERS-SYN (AT) 20TH TELEVISION 4 1.16 1,491 59 BIG BANG THEORY, THE SP CBS 1 1.13 1,449 60 SCORPION CBS 3 1.13 1,447 61 WHEEL OF FORTUNE CBS TV DISTRIBUTION 20 1.13 1,444 62 AMERICAN NINJA WARR 5/25 NBC 1 1.12 1,431 63 BIG BANG THEORY,THE-8P:SP CBS 1 1.10 1,417 64 CONTACTO DEPORTIVO 5/28 UNI 1 1.10 1,410 65 DOWNWARD DOG SP-5/17 ABC 1 1.08 1,383 66 MNSTR ENRGY NASCAR CUP FOX 2 1.08 1,383 67 JEOPARDY (AT) CBS TV DISTRIBUTION 20 1.07 1,374 68 INSIDE THE NBA PLAYOFFS TURNER NETWORK TELEVISION 13 1.06 1,361 69 FAMILY GUY FOX 1 1.06 1,355 70 LOVE CONNECTION FOX 1 1.05 1,352 71 NCIS: NEW ORLEANS CBS 3 1.05 1,351 72 CHICAGO JUSTICE NBC 2 1.05 1,348 73 WALL NBC 2 1.05 1,345 74 KEVIN CAN WAIT - SP CBS 1 1.03 1,317 75 FLASH CW 4 1.02 1,313 76 FAMILY GUY-SP 9P 5/21 FOX 1 1.02 1,313 77 FRESH OFF THE BOAT ABC 3 1.01 1,300 78 DERBY PREVIEW SHOW 2 NBC 1 1.01 1,299 79 PREAKNESS NBC 1 1.01 1,294 80 MAN WITH A PLAN CBS 3 1.01 1,294 81 DOWNWARD DOG ABC 1 1.00 1,277 82 MNSTR ENRGY NASCAR WNR CR FOX 2 0.99 1,266 83 DESIGNATED SURVIVOR ABC 3 0.97 1,249 84 SIMPSONS FOX 2 0.97 1,244 85 NBC NIGHTLY NEWS NBC 19 0.97 1,241 86 GOTHAM FOX 4 0.97 1,239 87 NBC NHL PLAYOFFS-PR 5/13 NBC 1 0.96 1,236 88 RUNNING WILD:GRYLLS 5/25 NBC 1 0.96 1,234 89 MASTERCHEF JUNIOR FOX 3 0.96 1,227 90 WWE ENTERTAINMENT USA NETWORK 12 0.95 1,224 91 GREAT INDOORS, THE-ENC CBS 1 0.95 1,222 92 INDIANAPOLIS 500 RACE ABC 1 0.94 1,210 93 LAST 100 DAYS OF DIANA ABC 1 0.93 1,190 94 SUPERIOR DONUTS CBS 2 0.92 1,179 95 MASTERCHEF JR-SP 5/18 8P FOX 1 0.89 1,138 96 LUCIFER FOX 4 0.89 1,137 97 BLACKLIST 9P 5/18 NBC 1 0.89 1,137 98 TODAY SHOW NBC 20 0.88 1,135 99 VINO EL AMOR FRI UNI 1 0.88 1,125 100 NCIS-ENC CBS 1 0.87 1,122

Data Sources: Ratings: Nielsen NPower, NNTV, Arianna, WRAP Digital Advertising Experiences: CMO Council, How Brands Annoy Fans June 2017 Targeting: Nielsen Catalina Solutions, Five Keys to Advertising Effectiveness June 2017 Unduplicated Viewerse: May 2017 Nielsen, comscore, P2+ Newspaper TV Viewing Area: SRDS Circulation, 2007, 2012 & 2007 National Broadcast: The Nielsen Company, NNTV, Live +Same Day estimates, S/O-S/O = Sign-On to Sign-Off Time Shifted Programs: The Nielsen Company, NNTV, Live and Live + Same Day estimates Top 100 Programs: Nielsen NPower Syndication: The Nielsen Company, NNTV, Live +Same Day. Syndication data is a week behind the current report week. Hispanic Households: The Nielsen Company, NPower, Live+SD Spanish Language Programs: The Nielsen Company, NPower, Live + Same Day. For Primetime daypart, Spanish Broadcast affiliates: Azteca, Estrella TV, Telemundo, UniMas & Univision; English Broadcast affiliates: ABC, NBC, CBS, Fox, CW, Me TV, Bounce TV, Cozi TV, Escape, Grit & Laff. Independents excluded due to unknown language format. For local markets: The Nielsen Company, Arianna, Live+Same Day. Local Market At-A Glance/Overview: SRDS (Nielsen Segmentation & Market Solutions), GfK MEMRI Local Market Close-Up: comscore StationView Essentials, Affinity Answers, Kantar Media Top 20: HH Series Ranker All Day, Ranked on Same Day DVR Metrics Auto Purchasers: comscore data. Weekday Primetime comparison of the top broadcast networks versus the top 4 cable news networks, standard and HD feeds. Local News Strength: All Day average of top 4 cable networks (CNN, Fox News, Headline News and MSNBC), standard and HD feeds vs. All Day Local Broadcast News average. Live HH rating used from the latest available month.