Marketing Checklist If you are a user of Trello.com or other cloud based planning software, we are happy to set up a deliverables board for you in order to stay abreast of the deadlines. For further detail on these deliverables, please refer to: www.maoritelevision.com/about/ producers/producer-resource-guide Please email the following materials to: Lulu Mokaraka Programming Coordinator Lulu.Mokaraka@maoritelevision.com DDI +64 9 952 4102 Jane Allen, Production Manager Jane.Allen@maoritelevision.com DDI +64 9 539 7048 Leanda Borrett, Senior Publicist Leanda.Borrett@maoritelevision.com DDI +64 9 539 7108 Show Synopsis List of Crew/Cast Talent Bios Production House 8 Weeks Approx 500 words Number of episodes The format The target audience Funding Te Reo Māori content Quotes from producers and/or directors Presenters Special guests Contestants Crew Age Where they are from Iwi Occupation Family and marital status Anything interesting of note Contact details Background of company Previous projects Awards won Key staff Producers/directors and their contact details Shoot location details Confident or shy Production notes 7 Weeks Schedule of Talent Availability Prior commitments to other projects Whether talent works full time/part time Any minimum notice period Episodic Billings Show Logos Talent Images Show Stills 6 Weeks Approx 25-40 word summary Used for EPG/listings Māori language version if possible For competition format: Elimination schedule High res/vector logo Fonts used Style guide Head and mid-shot portraits Groups or significant pairs Episode-specific images Representing the whole programme Behind the scenes Video for social media content Outtakes Field items Isolated tutorials Pre-production conceptualise with us Additional Recipes/tutorials featured in show For competition format: Elimination schedule Giveaways and/or branded merchandise Photo Specs High quality colour 3mb at least Mix portrait and landscape Captioning Photos Episode Who is in them Where they are Photographer s name Māori Television Marketing Checklist
Producers are required to provide Māori Television s marketing and commissioning team with the following material eight weeks prior to the scheduled transmission date of the first episode. Marketing Requirements Please email: Jane.Allen@maoritelevision.com Leanda.Borrett@maoritelevision.com Lulu.Mokaraka@maoritelevision.com regarding the delivery of the following materials. Please send images and video files via a link to dropbox (or similar). USB drive will also be accepted. 8 WEEKS OUT from show premiere date Show Synopsis A full synopsis explaining what the programme is about, in approximately 500 words. It should also include details such as how many episodes, the format, the target audience, whether you received funding and Te Reo Māori content. Please include any quotes from producers and/or directors about the program. Please also include any shoot location details and production notes. Talent and Crew Biographies As much information as you can provide on all talent including presenters, special guests, contestants and crew to help us shape the marketing campaign. Please include; Talent age, where they are from, iwi, occupation, family and marital status, background information and anything interesting of note (special passions, achievements, experiences etc.) Production house profile - includes details about background of company, previous projects, awards won, key staff, producers/directors and their contact details. Contact details (phone and email) for all talent. Please also indicate whether or not talent are confident and engaging speakers, if they are particularly shy or difficult to get good material from. 7 WEEKS OUT from show premiere date Schedule of Talent Availability Talent may be required by Māori Television for further publicity, promotions and marketing departmental directives. Within the provided schedule please outline any prior commitments to other projects and/or media outlets, whether talent works full time/part time and any minimum notice period required for Māori Television bookings. If talent booking via agent is required, please include all relevant contact details. Māori Television Marketing Requirements 01
6 WEEKS OUT from show premiere date Billings Episodic billings in running order, detailing any points of interest in each episode, special guests, and a brief summary of the events that take place. *See end of this document for billings examples. Please also include an elimination schedule if your show is competition based. This information will be kept under embargo until the relevant release date, and is used solely for the purpose of internal marketing campaign planning. Show Logos High-resolution show logo in layered PSD, PDF or EPS, plus JPEG. Notification of fonts used in program associated graphics and clip titling. A production style guide in line with your program imagery would also be ideal. Images The delivery of stills is a requirement under Schedule B of the License to Broadcast Agreement. We require a selection of high quality colour original photographs, at least 3mb in size and in horizontal and vertical formats. Please include - Staged Head and mid-shot portraits of presenters and key talent. Talent needs to be posed facing the camera in front of a plain background. Please also provide portraits of grouped together singles or significant pairs. Episode-specific images unique images of key scenes, taken during production on set. Several generic pictures that best represent the whole programme. Behind the scenes shots of production at work. *See end of document for image examples Photos need to be captioned specifying which episode they are from; who is in them and where they are. Include the photographer s name if they require crediting. High resolution images generated from show footage MAY be accepted if you are shooting on high res HD cameras, and you are able to run footage through Photoshop (or similar) to create high res raw files/jpegs. Screen captured images from video will NOT be accepted. Raw Video Footage for Social Media Production supplied raw video will additionally be accepted for the internal creation of content for MTS social media platforms and external media supply. We will accept bloopers or outtakes, plus field items, isolated tutorials and other supporting content. We can also work with you in the pre-production phase to conceptualize engaging video content for online publicity and social media placement. Please contact us with any enquiries. Additional Publicity Material Recipes or tutorials featured in show (for instructional format only). If instructions are text based, please also send high res images of the key steps and finished product. Show associated giveaways eg - Cookbooks, and/or branded show merchandise. Māori Television Marketing Requirements 02
EXAMPLES Billings Billings provide essential information about each episode. They are provided to TV guides in metropolitan and regional newspapers as well as magazines such as the Listener and TV Guide. Billings are also published on Māori Television s website, and through Electronic Program Guides for Freeview and Sky TV. If your show is screening on the Te Reo channel first, it is helpful if you can provide Maori language billings in addition to English billings. Billings are usually no longer than two sentences, and usually around 25-40 words long. Sample Series Billing Te Irikura We begin our journey into the world of traditional Maori Arts at Te Puia, the NZ Maori Arts and Crafts institute and become familiar with the different concepts surrounding taonga Maori. Ka huataki tenei waka ki roto i te ao o nga toi Maori ki Te Puia, te whare taonga Maori o te motu. Ma kona e taunga ai matou ki nga aria huri noa i nga taonga Maori. Kai Time on the Road Peter Peeti, Māori Television s celebrity chef, travels the country to showcase the rich natural resources of Aotearoa. Tonight: Tuatua from Ninety Mile Beach. One-off programme: Allan Baldwin: In Frame An exploration into the hearts and minds of some of our greatest kuia and kaumatua captured through the lens of Allan Baldwin. Images Songs From The Inside Staged Talent Shot Kai Time On The Road Episode Specific Pukoro Generic Image Saving Tuna Episode Still Māori Television Marketing Requirements 03
KEY POINTS Every time people read or see information about your programme, they are making a decision about whether it s something they would like to watch in a highly competitive viewing market. It s important that each communication about your show is the best it can be. Get in Early The earlier we receive information, the more options there are to promote your program, and the better chances we have of driving your potential audience to watch the show. Therefore we need information well in advance in order to build a bespoke marketing strategy, create your campaign and have it go live in market all before your show premieres on air. To give an idea, publications such as North & South, Metro, Next, Australian Woman s Weekly etc all require 3 months lead time to plan upcoming their editorial. Get Media Coverage We like to pitch stories to media many weeks in advance in order to generate timely publicity. Press releases are sent to media three weeks before the programme premieres. Apart from billings and listings, no media are obliged to run editorial content or publicise our shows. What Can You Do Think about marketing and publicity from the start of production. Who do you feel is your show s target audience? What parts of your show do you think will interest them? Who is your best spokesperson? Bring along a camera, think of things you have found interesting chances are it will be of interest to others too especially if you are filming in a community. Sometimes we can even invite media along to your show shoot to help create an engaging story about your project. Leverage Our Social Media Don t forget social media. We have a vibrant and engaged Facebook community of over 135,000 and more than 13,000 Twitter followers. The more episode specific information available, the more opportunity there is to promote via these channels. Māori Television Marketing Requirements 04
DELIVERY All marketing materials must be delivered to Māori Television 8-6 weeks as per the above, prior to the first transmission date of the series or episode. If you are unsure about your show s premiere date, please contact Programming Coordinator Lulu Mokaraka. Contact Details For any questions, issues or to further discuss the marketing deliverables process please contact: Commissioning Lulu Mokaraka Programming Coordinator Lulu.Mokaraka@maoritelevision.com DDI +64 9 952 4102 Promotions and On Air Creative Jane Allen Production Manager Jane.Allen@maoritelevision.com DDI +64 9 539 7048 Publicity Leanda Borrett Senior Publicist Leanda.Borrett@maoritelevision.com DDI +64 9 539 7108 Postal Address If you are sending materials via USB please attention to: Lulu Mokaraka Programming Coordinator C/- Māori Television PO Box 64-341, East Tāmaki, Auckland 2163, New Zealand 433 East Tāmaki Road, East Tāmaki, Auckland 2013, New Zealand Māori Television Marketing Requirements 05