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0.1 LETTER FROM THE PRESIDENT Drees Homes has established a reputation for quality and leadership in the home building industry. Our Standards Manual is intended to unify and strengthen the Drees identity. Corporate identity standards help convey instant recognition through the use of certain colors, images, and words. The standards presented here were created to protect and maintain our image. Also, the increasing importance of digital media, such as social networks, has changed the way we engage with consumers and consumers engage with us. Drees must carefully manage our communication and identity, both at division and corporate levels. Compliance with our standards is required. Together we can accurately portray our Drees brand across our organization and through various mediums. David Drees Is your Standards Manual up-to-date? The revision date on each page indicates the date that individual page was last updated (not the entire manual). To ensure you have the latest version of a page, refer to the online Standards Manual at: dreeshomes.com/marketing-standards This URL can be shared with outside vendors who need access to our logo library, fonts, or Signage Program (art and specs). Drees Homes Standards Manual Rev. 7/15
0.2 TABLE OF CONTENTS 1.0 Branding Standards 1.1 Corporate Logo 1.2 Corporate Icon 1.3 Regional Logos 1.4 2-Color / Reverse Logos 1.5 1-Color / Reverse Logos 1.6 Black & White / Reverse Logos 1.7 Incorrect Logo Use 1.9 Primary Color Palette 1.10 Secondary Color Palette 1.11 Primary Typeface 1.12 Secondary Typefaces 1.14 Equal Housing Opportunity Logo 1.15 90th Anniversary Logo 2.0 Identity System 2.1 Letterhead Specifications 2.2 Corporate Letterhead 2.3 Regional Letterhead 2.4 Envelope 2.5 Business Cards 2.8 Mailing Label 2.9 Email Signature 3.0 Signage 3.1 Introduction 3.2 Signage Specifications 3.3 Division Office Signage 3.6 Model Home Signage 3.14 Community ID / Entrance Signage 3.21 Satellite Community Signage 3.24 Misc. Community Signage 3.26 Directional Signage 3.27 Real Estate Signage 3.31 Build On Your Lot / BOYL Signage 3.34 Design Gallery Homes / DGH Signage 4.0 Sales Office Displays 4.1 Drees Logo 4.2 Experience Display 4.3 Distinctive Display 4.4 Carefree Display 4.5 Saving / DreeSmart Display 4.6 Anywhere / BOYL Display 4.7 Plat Display 4.10 Federally Regulated Displays 4.11 Discover / Area Map Display 4.12 Our Team / Team Board Display 5.0 Brand Personality 5.1 Introduction 5.2 Defining Drees Voice and Tone Drees Homes Standards Manual Rev. 7/16
0.3 TABLE OF CONTENTS 6.0 Style Guide 6.1 Introduction 6.2 General Style 6.3 Company Name 6.4 Company Rankings 6.5 Metro Areas 6.6 Terms 6.7 Job Titles 6.8 Product 6.9 Programs 7.0 Photo and Video Guide 7.1 Introduction 7.2 Using Models 7.3 Usage Rights 7.4 Professional Photo Guide 7.6 Professional Video Guide 7.7 Employee Taken Market Home Photos Drees Homes Standards Manual Rev. 7/16
0.4 PURPOSE, CORE VALUES, AND POSITIONING STATEMENT The best brand messages are simple and easy to remember. Our purpose statement is not an advertisement or tagline it s why we do what we do. Our brand embodies the core values that began in 1928 when Theodore Drees built his first home. When defining who we are to the public, we are guided by our unique selling proposition, brand personality and the tonality in our marketing communications. Company Purpose Statement Enriching lives by making dream homes easy. Core Values n Integrity n Excellence n Opportunity n Stability n Success Brand Positioning Statement / Unique Selling Proposition Custom homes made easy. Drees Homes Standards Manual Rev. 10/14
1.0 BRANDING STANDARDS 1.1 Corporate Logo 1.2 Corporate Icon 1.3 Regional Logos 1.4 2-Color / Reverse Logos 1.5 1-Color / Reverse Logos 1.6 Black & White / Reverse Logos 1.7 Incorrect Logo Use 1.9 Primary Color Palette 1.10 Secondary Color Palette 1.11 Primary Typeface 1.12 Secondary Typefaces 1.14 Equal Housing Opportunity Logo Drees Homes Standards Manual Rev. 7/16
1.1 BRANDING STANDARDS Corporate Logo The logo is the key element in Drees Homes identity and must be used consistently and correctly in order to perform effectively in that function. It is comprised of two elements: the words Drees Homes and a small, square icon to the lower left. They are intended to be used jointly, without alteration to the size, proportion or position of their relationship. This is the only acceptable use of the Drees corporate logo. The logo should always be surrounded with sufficient space so it creates its own environment, maximizing visual recognition. The minimum margin surrounding the logo should equal the height of the word Homes. No graphic or typographical element should ever intrude upon this space. Do not attempt to recreate or alter the Drees logo All variations of the Drees logo are available for download at dreeshomes.com/marketing-standards. X= Drees Homes Standards Manual Rev. 7/16
1.2 BRANDING STANDARDS Corporate Icon We understand the importance of keeping our identity familiar and recognizable to reflect our heritage and our reputation as a trusted builder. In addition, we want to convey the forward thinking that we bring to the industry. The logo does just this. The letterforms are an evolution from the previous mark. They combine authority with approachability. The addition of an icon and a second color represents our dedication to building better communities and the innovation we bring to our product. Drees Homes Standards Manual Rev. 10/14
1.3 BRANDING STANDARDS Regional Logos Regional logos were developed to reflect the nuances of the Drees Homes identity across the different markets in which Drees operates. As with the corporate logo, the regional logos should always be surrounded with sufficient space. The minimum margin surrounding the logos should equal the height of the word Homes or Custom Homes. No graphic or typographical element should ever intrude upon this space. Drees Homes Logo: Used for all divisions except in Texas. Do not attempt to recreate or alter the Drees logo All variations of the Drees logo are available for download at dreeshomes.com/marketing-standards. Drees Custom Homes Logo: Used for the Texas divisions only. Drees Homes Standards Manual Rev. 7/16
1.4 BRANDING STANDARDS 2-Color / Reverse Logos Shown here are the correct 2-color applications of the Drees logo. Do not attempt to recreate or alter the Drees logo All variations of the Drees logo are available for download at dreeshomes.com/marketing-standards. Shown here are the correct reversed 2-color applications of the Drees logo. Do not attempt to recreate or alter the Drees logo All variations of the Drees logo are available for download at dreeshomes.com/marketing-standards. Drees Homes Standards Manual Rev. 7/16
1.5 BRANDING STANDARDS 1-Color / Reverse Logos Shown here are the correct 1-color applications of the Drees logo. Do not attempt to recreate or alter the Drees logo All variations of the Drees logo are available for download at dreeshomes.com/marketing-standards. Shown here are the correct reversed 1-color applications of the Drees logo. Do not attempt to recreate or alter the Drees logo All variations of the Drees logo are available for download at dreeshomes.com/marketing-standards. Drees Homes Standards Manual Rev. 7/16
1.6 BRANDING STANDARDS Black & White / Reverse Logos Shown here are the correct black and white applications of the Drees logo. Do not attempt to recreate or alter the Drees logo All variations of the Drees logo are available for download at dreeshomes.com/marketing-standards. Shown here are the correct reversed black and white applications of the Drees logo. Please note that the reversed black and white logo should only be used over a solid field of black. Do not attempt to recreate or alter the Drees logo All variations of the Drees logo are available for download at dreeshomes.com/marketing-standards. Drees Homes Standards Manual Rev. 7/16
1.7 BRANDING STANDARDS Incorrect Logo Use The logo must never be altered or manipulated in any way by means of condensing, stretching, distorting, altering the spacing or by using different colors. All variations of the Drees logo are available for download at dreeshomes. com/marketing-standards. Do not change the logo color. SM SM SM Do not change the icon color. SM SM Do not move the icon. Do not remove the icon or service mark (SM). SM SM Do not distort the shape of the logo. Drees Homes Standards Manual Rev. 7/16
1.8 BRANDING STANDARDS Incorrect Logo Use SM Do not attach another icon. DREESSM dreessm DREES drees CUSTOM SM custom SM DREES HOME SM Do not manually typeset any part of the logo. SM SM Do not enclose in a box. SM Do not white out path. Allow background color to show through icon. Drees Homes Standards Manual Rev. 10/14
1.9 BRANDING STANDARDS Primary Color Palette The logo is the key element in Drees Consistent and proper use of color is integral to the Drees Homes identity. The two colors used in the identity system are Drees Dark Green and Drees Light Green. In lieu of the Drees Homes Colors specified throughout this manual, you may use the corresponding PANTONE Colors, the standards for which are shown in the current edition of the PANTONE Color Formula Guide.* Do not attempt to recreate or alter the Drees logo All variations of the Drees logo are available for download at dreeshomes. com/marketing-standards.* The colors shown on this page and throughout this manual are not intended to be used for an exact reference match for the PANTONE Color Standards. For an exact reference match please use a Pantone Color Formula Guide. PANTONE is a registered trademark of Pantone, Inc. Drees Dark Green Drees Light Green Drees Dark Green PANTONE PMS 343 CMYK RGB HTML C 100 R 0 00462E M 0 G 70 Y 69 B 46 K 60 Drees Light Green PANTONE PMS 583 CMYK RGB HTML C 27 R 185 A1B11A M 0 G 185 Y 100 B 23 K 15 Drees Homes Standards Manual Rev. 7/16
1.10 BRANDING STANDARDS Secondary Color Palette For collateral, Web site and marketing communications, accent colors can be used sparingly in the form of rule lines and small blocks of color. For print ads, outdoor boards and promotional materials, large areas of these colors can be used to draw attention. PANTONE PMS 1495C CMYK RGB HTML C 0 R 247 F7931D M 50 G 147 Y 100 B 29 K 0 PANTONE PMS 7548C CMYK RGB HTML C 0 R 254 FEC10D M 25 G 193 Y 100 B 13 K 0 PANTONE PMS 306C CMYK RGB HTML C 81 R 0 00B2E2 M 3 G 178 Y 5 B 226 K 0 PANTONE PMS 520C CMYK RGB HTML C 68 R 102 662E6B M 95 G 46 Y 27 B 107 K 14 PANTONE PMS 440C CMYK RGB HTML C 50 R 51 332D2F M 50 G 45 Y 45 B 47 K 75 Drees Homes Standards Manual Rev. 10/14
1.11 BRANDING STANDARDS Primary Typeface The appropriate use of typography has a significant effect upon the overall Drees Homes identity. A suite of three typographic families complements the Drees logo. Consistency in its use will reinforce visual recognition and provide clear and effective communication. Because of its clarity and versatility, the Optima LT Std family has been selected as the primary typeface to be used throughout the Drees identity. This typeface is used on all signage and letterhead applications. It may be used for headlines and text in promotional and advertising applications. Optima LT Std abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890&?! Optima LT Std Roman Optima LT Std Italic Optima LT Std Medium Optima LT Std Medium Italic Optima LT Std Demi Optima LT Std Demi Italic Optima LT Std Bold Optima LT Std Bold Italic Optima LT Std Black Optima LT Std Black Italic Shown here are the most commonly used weights. Drees Homes Standards Manual Rev. 10/14
1.12 BRANDING STANDARDS Secondary Typefaces When a contrasting font is desired to support the primary family, the following fonts may be used. Shown here are the most commonly used weights. Helvetica Neue LT Std This font family can be incorporated on signage, advertising and promotional materials. Helvetica Neue LT Std abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890&?! Helvetica Neue LT Std Light Helvetica Neue LT Std Light Italic Helvetica Neue LT Std Roman Helvetica Neue LT Std Italic Helvetica Neue LT Std Bold Helvetica Neue LT Std Bold Italic Myriad Pro This font family is not to be used on signage, but may be incorporated on advertising and promotional materials. Myriad Pro abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890&?! Myriad Pro Light Myriad Pro Light Italic Myriad Pro Regular Myriad Pro Italic Myriad Pro Semibold Myriad Pro Semibold Italic Myriad Pro Bold Myriad Pro Bold Italic Drees Homes Standards Manual Rev. 10/14
1.13 BRANDING STANDARDS Secondary Typefaces Gill Sans STD This font family is not to be used on signage, but may be incorporated on advertising and promotional materials. Gill Sans Std abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890&?! Gill Sans Std Light Gill Sans Std Light Italic Gill Sans Std Regular Gill Sans Std Italic Gill Sans Std Bold Gill Sans Std Bold Italic ITC Giovanni Std This font may be used when a more friendly or approachable contrasting typeface is desired. ITC Giovanni Std is not to be used on signage, but may be incorporated on advertising and promotional materials. ITC Giovanni Std abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890&?! ITC Giovanni Std Book ITC Giovanni Std Book Italic ITC Giovanni Std Bold ITC Giovanni Std Bold Italic ITC Giovanni Std Black ITC Giovanni Std Black Italic Drees Homes Standards Manual Rev. 10/14
1.14 BRANDING STANDARDS Equal Housing Opportunity Logo The Equal Housing Opportunity logo must be used in all Drees branded advertising. According to HUD guidelines, all advertising of residential real estate for sale or rent should contain an equal housing opportunity logo as a means of educating the home-seeking public that the property is available to all persons, regardless of race, color, religion, sex, handicap, familial status, or national origin. The Equal Housing Opportunity Logo is available for download at dreeshomes.com/marketing-standards. Drees Homes Standards Manual Rev. 7/16
1.15 BRANDING STANDARDS 90th Anniversary Logo The preferred logo usage for the 90th Anniversary is the logo lockup. The logo lockup shows the Drees logo and 90th Anniversary logo together in the correct proportions. There may be instances when the logo lockup won t work for an application. In those cases, the 90th Anniversary logo can be used separately from the Drees logo. Do not attempt to recreate or alter the logo All variations of the 90th Anniversary logo are available for download at dreeshomes.com /marketing-standards. Drees Homes Lockup: Used for all divisions except in Texas. Drees Custom Homes Lockup: Used for the Texas divisions only. Drees Homes Standards Manual Rev. 1/18
1.15 BRANDING STANDARDS 90th Anniversary Logo Requirements The logo should always be surrounded with sufficient space so it creates its own environment, maximizing visual recognition. The minimum margin surrounding the logo should equal the height of the word Homes. No graphic or typographical element should ever intrude upon this space. X= The logo lockup should not be used smaller than 1.5 inches wide to ensure optimal visual representation. 1.5 inches wide All variations of the 90th Anniversary logo are available for download at dreeshomes.com/marketing-standards. Drees Homes Standards Manual Rev. 1/18
1.15 BRANDING STANDARDS 90th Anniversary Logo / Reverse Logos Shown here are the correct reversed applications of the 90th Anniversary logo. Reversed White Logo Lockup The 90th Anniversary logo displays most clearly when it is used on a white background or an image area that isn t busy or distracting. Avoid placing the logo over images that make the logo difficult to see. See Marketing about exceptions regarding the 90th Anniversary logo and dark backgrounds. Reversed White Logo Lockup on Dark Image All variations of the 90th Anniversary logo are available for download at dreeshomes.com/marketing-standards. Logo Lockup on Light Image Drees Homes Standards Manual Rev. 1/18
1.15 BRANDING STANDARDS 90th Anniversary Logo / Incorrect Logo Use The logo must never be altered or manipulated in any way by means of condensing, stretching, distorting, altering the spacing or by using different colors. Do not place the Drees logo and 90th Anniversary logo next to each other as separate files. Always use the logo lockup. Do not place the Drees logo and 90th Anniversary logos separately next to each other or change the size relationship of the logos. All variations of the 90th Anniversary logo are available for download at dreeshomes.com/marketing-standards. Do not distort the shape of the logo. Do not place the 90th Anniversary logo in front of the Drees logo. Do not enclose the logo in a box. Drees Homes Standards Manual Rev. 1/18
2.0 IDENTITY SYSTEM 2.1 Letterhead Specifications 2.2 Corporate Letterhead 2.3 Regional Letterhead 2.4 Envelope 2.5 Business Cards 2.8 Mailing Label 2.9 Email Signature Drees Homes Standards Manual Rev. 8/16
2.1 IDENTITY SYSTEM Letterhead Specifications Letterhead is the universal written means of effective business communication for a company and is a reflection of its level of professionalism. Drees Homes letterhead has been designed to ensure an interrelated and consistent appearance from one branch to the other with all elements carefully planned for visual clarity and easy readability. These elements, together with all text and margin specifications, should not be altered in any way. 211 Grandview Drive Ft. Mitchell, KY 41017-2790 Barbara Drees Jones Vice President of Marketing bdrees@dreeshomes.com Direct 859-578-4283 Cell 859-578-0487 Fax 859-555-5555 211 Grandview Drive Ft. Mitchell, KY 41017-2790 Main 859-578-4200 dreeshomes.com Required Paper Stock: Letterhead Classic Crest Writing, Genuine Watermarked, Solar White, 24 lb. Envelope Classic Crest Writing (No. 10 Business Envelope), Solar White, 24 lb. Business Card Mohawk Color Copy Cover, 110 lb. The Drees Company Corporate Headquarters 211 Grandview Drive Ft. Mitchell, KY 41017-2790 Phone 859-578-4200 Fax 859-341-5854 dreeshomes.com Corporate Letterhead 211 Grandview Drive Ft. Mitchell, KY 41017-2790 Barbara Drees Jones Vice President of Marketing bdrees@dreeshomes.com Direct 859-578-4283 Cell 859-578-0487 Fax 859-555-5555 211 Grandview Drive Ft. Mitchell, KY 41017-2790 Main 859-578-4200 dreeshomes.com 211 Grandview Drive Ft. Mitchell, KY 41017-2790 Phone 859-578-4200 Fax 859-331-9231 dreeshomes.com Regional Letterhead Drees Homes Standards Manual Rev. 8/16
2.2 3.1 1.1 SIGNAGE BRANDING IDENTITY SYSTEM STANDARDS Corporate Model Letterhead Home/Sales Offices Signage The Drees Company Corporate Headquarters 211 Grandview Drive Ft. Mitchell, KY 41017-2790 Phone 859-578-4200 Fax 859-341-5854 dreeshomes.com Note: See the Identity System chapter for margins. Drees Homes Standards Manual Rev. 3/14 8/16
2.3 3.1 1.1 SIGNAGE BRANDING IDENTITY SYSTEM STANDARDS Regional Model Letterhead Home/Sales Offices Signage 211 Grandview Drive Ft. Mitchell, KY 41017-2790 Phone 859-578-4200 Fax 859-331-9231 dreeshomes.com Note: Margins and MS Word templates available on DreesNet. Drees Homes Standards Manual Rev. 3/14 8/16
2.4 3.1 1.1 SIGNAGE BRANDING IDENTITY SYSTEM STANDARDS Envelope Model Home/Sales Offices Signage 211 Grandview Drive Ft. Mitchell, KY 41017-2790 Standard No. 10 Envelope Note: Margins and MS Word templates available on DreesNet. Drees Homes Standards Manual Rev. 3/14 8/16
2.5 3.1 1.1 SIGNAGE BRANDING IDENTITY SYSTEM STANDARDS Business Model Cards Home/Sales Offices Signage 211 Grandview Drive Ft. Mitchell, KY 41017-2790 Main 859-578-4200 dreeshomes.com Back Barbara Drees Jones Vice President of Marketing bdrees@dreeshomes.com Direct 859-578-4283 Cell 859-578-0487 Fax 859-555-5555 Front Corporate Office / Regional Office Business Card Drees Homes Standards Manual Rev. 3/14 8/16
2.6 3.1 1.1 SIGNAGE BRANDING IDENTITY SYSTEM STANDARDS Business Model Cards Home/Sales Offices Signage 211 Grandview Drive Ft. Mitchell, KY 41017-2790 Main 859-578-4200 dreeshomes.com Back Darci Salesleader Market Manager 100% Achiever s Circle NAHB Million Dollar Circle Lifetime Member dsalesleader@dreeshomes.com Model 555-555-5555 Cell 555-555-5555 Fax 555-555-5555 Glengary, Popcorn Pointe & Sunny Meadows 301 Sales Model Drive City, ST 10001 Front Market Manager Business Card with Photo Ingrid Supersales Market Manager 100% Achiever s Circle NAHB Million Dollar Circle Lifetime Member isupersales@dreeshomes.com Model 555-555-5555 Cell 555-555-5555 Fax 555-555-5555 Glenross, Stationary Pointe & Stormy Meadows 401 Market Home Drive City, ST 10001 Front Market Manager Business Card with Photo and Realtor Logo Drees Homes Standards Manual Rev. 3/14 8/16
2.7 3.1 1.1 SIGNAGE BRANDING IDENTITY SYSTEM STANDARDS Business Model Cards Home/Sales Offices Signage 211 Grandview Drive Ft. Mitchell, KY 41017-2790 Main 859-578-4200 dreeshomes.com Back Darci Salesleader Market Manager 100% Achiever s Circle NAHB Million Dollar Circle Lifetime Member dsalesleader@dreeshomes.com Model 555-555-5555 Cell 555-555-5555 Fax 555-555-5555 Glengary, Popcorn Pointe & Sunny Meadows 301 Sales Model Drive City, ST 10001 Front Market Manager Business Card Ingrid Supersales Market Manager 100% Achiever s Circle NAHB Million Dollar Circle Lifetime Member isupersales@dreeshomes.com Model 555-555-5555 Cell 555-555-5555 Fax 555-555-5555 Glenross, Stationary Pointe & Stormy Meadows 401 Market Home Drive City, ST 10001 Front Market Manager Business Card with Realtor Logo Drees Homes Standards Manual Rev. 3/14 8/16
2.8 3.1 1.1 SIGNAGE BRANDING IDENTITY SYSTEM STANDARDS Mailing Model Label Home/Sales Offices Signage 211 Grandview Drive Ft. Mitchell, KY 41017-2790 Note: See the Identity System chapter for margins. Drees Homes Standards Manual Rev. 3/14 8/16
2.9 3.1 1.1 SIGNAGE BRANDING IDENTITY SYSTEM STANDARDS Email Signature Model Home/Sales Offices Signage -- Your Name Your Title 211 Grandview Dr. Suite 000 Ft. Mitchell, KY 41017 P: 859.123.4567 F: 859.345.6789 dreeshomes.com Drees Homes Email Signature -- Your Name Your Title 211 Grandview Dr. Suite 000 Ft. Mitchell, KY 41017 P: 859.123.4567 F: 859.345.6789 dreeshomes.com Drees Custom Homes Email Signature Drees Homes Standards Manual Rev. 3/14 8/16
3.0 SIGNAGE STANDARDS 3.1 Introduction 3.2 Signage Specifications 3.3 Division Office Signage 3.6 Model Home Signage 3.14 Community ID / Entrance Signage 3.21 Satellite Community Signage 3.24 Misc. Community Signage 3.26 Directional Signage 3.27 Real Estate Signage 3.31 Build On Your Lot / BOYL Signage 3.34 Design Gallery Homes / DGH Signage Drees Homes Standards Manual Rev. 7/16
3.1 SIGNAGE STANDARDS Introduction Welcome to the Drees Standards Manual - Signage Standards Guide. The signs herein represent the standard sign program that you are expected to follow. All of the files needed for the production of these signs are available for download at: dreeshomes.com/marketing-standards This guide cannot possibly cover every sign needed from division to division. Therefore if you require special signage, the Marketing Department will be happy to assist you with the design. Please contact your division s Marketing Coordinator with any requests. Drees Homes Standards Manual Rev. 7/16
3.2 SIGNAGE STANDARDS Signage Specifications Exterior and interior signage has been designed to ensure maximum visibility of the Drees Homes logo, creating a permanent means for public recognition. Sign scale should be appropriate to the environment and be governed by the distance from which it will be seen, subject to local zoning regulations. Though sign size may vary depending on the need, the proportion and placement of the logo within the field may not vary. X= The minimum margin surrounding the logo should equal the height of the word Homes or Custom Homes. No graphic or typographical element should ever intrude upon this space. Sight lines, style of architecture, terrain, desired communication and local building codes must be considered when determining sign type. The following pages contain illustrations demonstrating the surrounding space and proportions for exterior and interior signage. Drees Homes Standards Manual Rev. 7/16
3.3 SIGNAGE STANDARDS Division Office Signage The logo is the key element in Drees Homes identity and must be used consistently and correctly in order to perform effectively in that function. It is comprised of two elements: the words Drees Homes and a small, square icon to the lower left. They are intended to be used jointly, without alteration to the size, proportion or position of their relationship. This is the only acceptable use of the Drees corporate logo. The logo should always be surrounded with sufficient space so it creates its own environment, maximizing visual recognition. The minimum margin surrounding the logo should equal the height of the word Homes. No graphic or typographical element should ever intrude upon this space. Lobby Identification Sign Lobby Identification Sign: Metallic Letterforms Drees Homes Standards Manual Rev. 7/16
3.4 SIGNAGE STANDARDS Division Office Signage Facade Signage: Three-Dimensional Logo Facade Signage: White Box Sign Drees Homes Standards Manual Rev. 7/16
3.5 SIGNAGE STANDARDS Division Office Signage Exterior Signage: White Box Exterior Signage: Freestanding Sign Drees Homes Standards Manual Rev. 7/16
3.6 SIGNAGE STANDARDS Model Home Signage Note: This sign should be placed perpendicular to the street. The white edge of the sign should be closest to the street. ELEVATION 1/2" = 1'-0" Side View: Front 84" 10" 42" 48" Standard Illuminated Model Home Sign - Horizontal/Landscape Format Entire logo is backlit Optional: If illuminated sign is not pemitted by local municipalities, this sign is available without the LED lighting package. 38" Side View: Back Site Prep for Illuminated Signage: This sign has a built-in photocell that turns it on at sunset and off at sunrise. Therefore the sign must be hardwired to an electric line that is continuously live (not on a light switch). To prepare for the sign installation, wiring should be run through conduit and come out above ground (and be capped off) where the rear of the sign will be. Ensure wiring is placed so as not to interfere with your flag configuration (See "4' x 6' Drees Flag" specs). NOTE: DO NOT USE EXTERNAL LIGHTING ON ILLUMINATED SIGNAGE! 4" 4 3 /4" Top View: Illuminated Sign Top View: Non-Illuminated Sign Note to Drees Custom Homes Sign Vendors: Use a Drees Custom Homes logo on this sign. 8" 6 3 /4" Drees Homes Standards Manual Rev. 7/16
3.7 SIGNAGE STANDARDS Model Home Signage Note: This sign should be placed perpendicular to the street. The white edge of the sign should be closest to the street. ELEVATION 1/2" = 1'-0" 47 1 /2" Side View: Front Side View: Back 78" 52 1 /2" Alternate Illuminated Model Home Sign - Vertical/Portrait Format Entire logo is backlit 40" Designed to be used only in Cleveland or for townhome/condo models or any other installation where yard space is severely limited. 4" Top View: Illuminated Sign 6" Optional: If illuminated sign is not pemitted by local municipalities, this sign is available without the LED lighting package. Top View: Non-Illuminated Sign Site Prep for Illuminated Signage: See Standard Illuminated Model Home Sign page for details. 6" 8" Note to Drees Custom Homes Sign Vendors: Use a Drees Custom Homes logo on this sign. Drees Homes Standards Manual Rev. 7/16
3.8 SIGNAGE STANDARDS Model Home Signage ELEVATION 1/2" = 1'-0" Side View: Front 80 1 /2" 70 1 /2" 38" 47 3 /4" 28" 21 1 /2" 12" Premium Illuminated Model Home Sign Entire logo is backlit 30" Designed as an upgrade alternative to the Standard Illuminated Model Sign package. Stone: Due to the vast variety of stone available from one region of the country to another, there is no standard stone spec. It is up to the Division to determine what stone works best in their region. Optional: If illuminated sign is not pemitted by local municipalities, this sign is available without the LED lighting package. Site Prep for Illuminated Signage: See Standard Illuminated Model Home Sign page for details. Note to Drees Custom Homes Sign Vendors: Use a Drees Custom Homes logo on this sign. Drees Homes Standards Manual Rev. 7/16
3.9 SIGNAGE STANDARDS Model Home Signage ELEVATION 1" = 1'-0" Note: Whenever possible, this sign should be placed next to the driveway, parallel to the street, at a distance that allows it to be easily read from a car. Font: Helvetica Neue LT Std - 65 Medium 17" Front Back 28" Monday-Thursday 11am-7pm Friday-Sunday Noon-6pm 555.555.5555 Model Hours Sign with Reversible Hours Panel Slide-In Reversible Summer and Winter Hours Panel Monday-Thursday 11am-6pm Friday-Sunday Noon-6pm 12" 7" Optional Model Hours Door Sign If restricted from having a separate Model Hours Sign in front of the model you should use this sign to hang on your door. Top View Model Hours Monday-Thursday 11am-6pm Friday-Sunday Noon-6pm 555.555.5555 10" 8" Side View 1 5/8" Suction Cup Drees Homes Standards Manual Rev. 7/16
3.10 SIGNAGE STANDARDS Model Home Signage Recommended Flag Pole Placement Top View: 2 Flag Configuration Drees Flag Drees Flag Radius Flags Travel Model Sign Top View: 2 Flag Configuration with American Flag American Flag Drees Flag Radius Flags Travel Model Sign 4' x 6' Drees Flag Distance From Sign to Poles: Poles must be placed a minimum of 12" from rear of sign. Distance Between Poles: In order for flags to travel freely around poles in strong winds, poles should be separated by no less than 8'. American Flag: When flying an American flag, the flag must be illuminated at night. In addition, the American flag must be flown as illustrated on this page. Top View: 3 Flag Configuration with American Flag and State Flag Radius Flags Travel American Flag Drees Flag Model Sign State Flag Drees Homes Standards Manual Rev. 7/16
3.11 SIGNAGE STANDARDS Model Home Signage ELEVATION 1" = 1'-0" Paint: Same paint as Model Sign and Model Hours Sign 60" 12" 24" Customer Parking Sign Base Material: See specs for "Standard Post and Panel Entrance Sign." Drees Homes Standards Manual Rev. 7/16
3.12 SIGNAGE STANDARDS Model Home Signage ELEVATION 1" = 1'-0" Side View: Front 17" Construction Office 28" Paint: Same paint as Model Sign and Model Hours Sign. Construction Office Sign For communities with the Construction Office in the model. Top View 17" Drees Homes Standards Manual Rev. 7/16
3.13 SIGNAGE STANDARDS Model Home Signage ELEVATION 1" = 1'-0" 24" 36" Model Open Flex Sign Open House Flex Sign 2' x 3' Drees Doormat Note to Drees Custom Homes Sign Vendors: Use a Drees Custom Homes logo on this sign. Drees Homes Standards Manual Rev. 7/16
3.14 SIGNAGE STANDARDS Community ID / Entrance Signage Note: This sign should be placed perpendicular to the street. The white edge of the sign should be closest to the street. ELEVATION 1/2" = 1'-0" 47 1 /2" Side View: Front Side View: Back 78" VILLAGES AT WESTRIDGE 555.555.5555 dreeshomes.com $430s 52 3 /4" $430s VILLAGES AT WESTRIDGE 555.555.5555 dreeshomes.com Standard Community ID / Entrance Sign 46 3 /4" Font: Community Name and Phone Helvetica Neue LT Std - 65 Medium Top View 8 3 /4" 6" Price Circle Specs: Price Circle specs are the same for all Entrance Signage. Size: 18" Tilted 15 Color: PMS 716C (C3 M64 Y100 K0) Price Font: Helvetica Neue LT Std - 75 Bold $430s Standard $430s Optional For use ONLY when pricing drops. Note to Drees Custom Homes Sign Vendors: Use a Drees Custom Homes logo on this sign. Drees Homes Standards Manual Rev. 7/16
3.15 SIGNAGE STANDARDS Community ID / Entrance Signage Note: Curved edge should point to the street. 4'-0" ELEVATION 1/2" = 1'-0" LEYDEN ROCK $400s $400s LEYDEN ROCK Space reserved for special message tack-on panel. 6'-0" Space reserved for special message tack-on panel. 9'-0" 555.555.5555 dreeshomes.com 555.555.5555 dreeshomes.com Side View: Front Side View: Back Standard Post and Panel Community ID / Entrance Sign 4' x 6' Vertical / Portrait Format 3 1 /2" Top View 5" For Divisions who use a post and panel format entrance sign program rather than the "Standard Community ID / Entrance Sign." Material Specs for all Post and Panel Signs: Use 5 mil Alumacore for all main panels, price panels, and tack-on panels. Price Circle Specs: See "Standard Community ID / Entrance Sign" specs for details. Font: Community Name and Phone Helvetica Neue LT Std - 65 Medium Note to Drees Custom Homes Sign Vendors: Use a Drees Custom Homes logo on this sign. Drees Homes Standards Manual Rev. 7/16
3.16 SIGNAGE STANDARDS Community ID / Entrance Signage ELEVATION 1/2" = 1'-0" LEYDEN ROCK Now Selling! $400s $400s LEYDEN ROCK Now Selling! 44 1 /2" 555.555.5555 dreeshomes.com 555.555.5555 dreeshomes.com Side View: Front Side View: Back Optional Add-On 48" x 12" Special Message Tack-On Panel Font: Helvetica Neue LT Std - 65 Medium 48" Large Wooded Homesites Available 12" Alternate Tack-On Panel Color To maximize attention to Tack-On Panel changes, rotate between the PMS 716 Orange panel and a PMS 306 Blue panel with white type (example below). Final Opportunities! Color: PMS 716C (C3 M64 Y100 K0) Color: PMS 306C (C81 M3 Y5 K0) Note to Drees Custom Homes Sign Vendors: Use a Drees Custom Homes logo on this sign. Drees Homes Standards Manual Rev. 7/16
3.17 SIGNAGE STANDARDS Community ID / Entrance Signage Note: Curved edge should point to the street. 4'-0" ELEVATION 1/2" = 1'-0" RAVENS CREST Space reserved for special message tack-on panel. RAVENS CREST Space reserved for special message tack-on panel. 9'-0" 555.555.5555 Townhomes from the $160s 8'-0" 555.555.5555 Townhomes from the $160s Patio Homes from the $310s Patio Homes from the $310s dreeshomes.com dreeshomes.com Side View: Front Side View: Back Alternate Post and Panel Community ID / Entrance Sign 4' x 8' Vertical / Portrait Format 3 1 /2" Top View 5" For communities with multiple product lines or that require space for additional messaging. Base Material: See specs for "Standard Post and Panel Entrance Sign." Font: Community Name, Phone, Messaging Helvetica Neue LT Std - 65 Medium Base Template: Uses same template as "Satellite Community Entrance Sign." Note to Drees Custom Homes Sign Vendors: Use a Drees Custom Homes logo on this sign. Drees Homes Standards Manual Rev. 7/16
3.18 SIGNAGE STANDARDS Community ID / Entrance Signage ELEVATION 1/2" = 1'-0" RAVENS CREST Coming Soon! 555.555.5555 Townhomes from the $160s Patio Homes from the $310s 68 1 /2" RAVENS CREST Coming Soon! 555.555.5555 Townhomes from the $160s Patio Homes from the $310s dreeshomes.com dreeshomes.com Side View: Front Side View: Back Optional Add-On: 12" x 48" Special Message Tack-On Panel Alternate Tack-On Panel Color Same rules apply for alternating panels as "Optional Add-On 12" x 48" Special Message Tack-On Panel." Base Material: See specs for "Standard Post and Panel Entrance Sign." Note to Drees Custom Homes Sign Vendors: Use a Drees Custom Homes logo on this sign. Drees Homes Standards Manual Rev. 7/16
3.19 SIGNAGE STANDARDS Community ID / Entrance Signage Note: Curved edge should point to the street. 8'-0" ELEVATION 1/2" = 1'-0" 7'-0" ELLISON PARK Space reserved for special message tack-on panel. $360s 4'-0" 555.555.5555 Side View: Front Optional Post and Panel Community ID / Entrance Sign 8' x 4' Horizontal / Landscape Format For communities in municipalities whose regulations prevent the use of a vertical sign. This format offers limited space for messaging. Base Material: See specs for "Standard Post and Panel Entrance Sign." Price Circle Specs: See "Standard Community ID / Entrance Sign" specs for details. Font: Community Name and Phone Helvetica Neue LT Std - 65 Medium $360s ELLISON PARK 555.555.5555 Side View: Back Top View 5" 3 1 /2" Note to Drees Custom Homes Sign Vendors: Use a Drees Custom Homes logo on this sign. Drees Homes Standards Manual Rev. 7/16
3.20 SIGNAGE STANDARDS Community ID / Entrance Signage ELEVATION 1/2" = 1'-0" ELLISON PARK Large Wooded Homesites Available $360s 555.555.5555 28 1 /2" Side View: Front Optional Add-On 96" x 9" Special Message Tack-On Panel Alternate Tack-On Panel Color Same rules apply for alternating panels as "Optional Add-On 12" x 48" Special Message Tack-On Panel." Base Material: See specs for "Standard Post and Panel Entrance Sign." $360s ELLISON PARK Large Wooded Homesites Available 555.555.5555 Side View: Back Note to Drees Custom Homes Sign Vendors: Use a Drees Custom Homes logo on this sign. Drees Homes Standards Manual Rev. 7/16
3.21 SIGNAGE STANDARDS Satellite Community Signage Note: Curved edge should point to the street. 4'-0" ELEVATION 1/2" = 1'-0" AVENUES STATION Space reserved for special message tack-on panel. $280s $280s AVENUES STATION Space reserved for special message tack-on panel. 9'-0" 555.555.5555 Visit our model at Sunrise Cove at the corner of Park and Dell. 8'-0" 555.555.5555 Visit our model at Sunrise Cove at the corner of Park and Dell. dreeshomes.com dreeshomes.com Side View: Front Side View: Back Satellite Community Entrance Sign 4' x 8' Post & Panel Vertical / Portrait Format 3 1 /2" Top View 5" For communities with no model to direct buyers to a model that is a short distance away. Base Material: See specs for "Standard Post and Panel Entrance Sign." Font: Community Name, Phone, Messaging Helvetica Neue LT Std - 65 Medium Note to Drees Custom Homes Sign Vendors: Use a Drees Custom Homes logo on this sign. Drees Homes Standards Manual Rev. 7/16
3.22 SIGNAGE STANDARDS Satellite Community Signage ELEVATION 1/2" = 1'-0" AVENUES STATION Now Selling! 555.555.5555 Visit our model at Sunrise Cove at the corner of Park and Dell. $280s 68 1 /2" $280s AVENUES STATION Now Selling! 555.555.5555 Visit our model at Sunrise Cove at the corner of Park and Dell. dreeshomes.com dreeshomes.com Side View: Front Side View: Back Optional Add-On: 12" x 48" Special Message Tack-On Panel Alternate Tack-On Panel Color Same rules apply for alternating panels as "Optional Add-On 12" x 48" Special Message Tack-On Panel." Base Material: See specs for "Standard Post and Panel Entrance Sign." Note to Drees Custom Homes Sign Vendors: Use a Drees Custom Homes logo on this sign. Drees Homes Standards Manual Rev. 7/16
3.23 SIGNAGE STANDARDS Satellite Community Signage 4'-0" ELEVATION 1/2" = 1'-0" AVENUES STATION Visit our model at Sunrise Cove at the corner of Park and Dell. 4'-0" 6'-0" 555.555.5555 Side View: Front Satellite Community Information Sign 4' x 4' Post and Panel Designed to be used in conjunction with the Information Box. 3 1 /2" Top View 5" Placement: This sign is typically one sided and sits parallel to the street, behind the Information Box. Base Material: See specs for "Standard Post and Panel Entrance Sign." Font: Community Name, Phone, and Messaging Helvetica Neue LT Std - 65 Medium Information Box Note to Drees Custom Homes Sign Vendors: Use a Drees Custom Homes logo on this sign. Drees Homes Standards Manual Rev. 7/16
3.24 SIGNAGE STANDARDS Misc. Community Signage ELEVATION 1/2" = 1'-0" 3'-0" 3'-6" Swimming Pool 2'-0" Model Home Thank You For Visiting Side View: Front Side View: Front Side View: Back 2' x 3' Burma Shave Post and Panel Sign Base Material: See specs for "Standard Post and Panel Entrance Sign." 3 1 /2" Top View: 2-Sided Sign Top View: 1-Sided Sign 5" Font: Helvetica Neue LT Std - 65 Medium 3 1 /2" 4" Drees Homes Standards Manual Rev. 7/16
3.25 SIGNAGE STANDARDS Misc. Community Signage ELEVATION 1" = 1'-0" Paint: Same paint as Model Sign and Model Hours Sign Front View: 14" 10" Private Residence Sign Paint Alternative: If printing this sign digitally. Use the following CMYK color in place of paint. Color: C30 M45 Y61 K32 Base Material: See specs for "Standard Post and Panel Entrance Sign." Drees Homes Standards Manual Rev. 7/16
3.26 SIGNAGE STANDARDS Directional Signage Fonts: Community Name: Helvetica Neue LT Std - 65 Medium ELEVATION 1" = 1'-0" "from the" Price Text: Helvetica Neue LT Std - 56 Italic 18" Note: All copy must be aligned left with the Drees icon as shown. Glendower Place from the $190 s 24" Note: Directional arrow is a white 5 1 /2" x 5 1 /2" sticker that is to be centered within the orange circle. Standard Directional Sign New Homes Patio Homes Townhomes Condos Optional Messaging Note to Drees Custom Homes Sign Vendors: Use a Drees Custom Homes logo on this sign. Drees Homes Standards Manual Rev. 7/16
3.27 SIGNAGE STANDARDS Real Estate Signage ELEVATION 1" = 1'-0" 20.25" 28" 555.555.5555 Sold Lot Sign Note: Available signs with a phone number are to be used only in communities where there is no Drees model home. Available Lot Sign 3" Letters: Black vinyl stickers. 18 1 /2" x 2 3 /4" Phone Number Decals: Phone number decals are PMS 343 numbers on a white background. Phone Number Font: Helvetica Neue LT Std - 65 Medium 0000 0000 555.555.5555 Recommended Material: 10 mil Coroplast Note to Drees Custom Homes Sign Vendors: Use a Drees Custom Homes logo on this sign. Drees Homes Standards Manual Rev. 7/16
3.28 SIGNAGE STANDARDS Real Estate Signage ELEVATION 1" = 1'-0" Note: To prevent rusting, frames are to be powder coated white. Standard Sign Alternate Sign with Lot Number Three-Part Real Estate Sign Standard Main/Logo Panel: 24" x 18" Top Panels: 24" x 6" Alternate Main/Logo Panel with Lot Number: 24" x 18" 3" Numbers: Black vinyl stickers. Recommended Material: 6 mil Coroplast Bottom Panel: 24" x 6" Phone Number Font: Helvetica Neue LT Std - 65 Medium Note to Drees Custom Homes Sign Vendors: Use a Drees Custom Homes logo on this sign. Drees Homes Standards Manual Rev. 7/16
3.29 SIGNAGE STANDARDS Real Estate Signage ELEVATION 1" = 1'-0" Static Cling Window Signs Use for homesites or multi-unit buildings where using a lot sign is not feasible. Window Sign: Available Window Sign: Sold Inside Use Vs. Outside Use These can be printed to either be applied to the inside or the outside of the glass. Your vendor will need to be notified as to which way you intend to install them. 16" 18" Note to Drees Custom Homes Sign Vendors: Use a Drees Custom Homes logo on this sign. Drees Homes Standards Manual Rev. 7/16
3.30 SIGNAGE STANDARDS Real Estate Signage ELEVATION 1/2" = 1'-0" 3'-0" Coming Soon! Ready for you to select your finishes. 4'-0" 6'-0" 555.555.5555 Side View: Front Special Post and Panel Market Home Lot Sign 3' x 4' Vertical / Portrait Format 3 1 /2" Top View 5" Base Material: See specs for "Standard Post and Panel Entrance Sign." Font: Messaging and Phone Helvetica Neue LT Std - 65 Medium Note to Drees Custom Homes Sign Vendors: Use a Drees Custom Homes logo on this sign. Drees Homes Standards Manual Rev. 7/16
3.31 SIGNAGE STANDARDS Build On Your Lot / BOYL Signage ELEVATION 1" = 1'-0" Note: Think outside the box. This space may be used at a macro level to highlight a large geographic region or at a micro level to highlight a specific town that may be highly desirable to buyers. 20.25" 24" Build this home anywhere in Greater Raleigh Build this home anywhere in Greater Raleigh Build a Drees home HERE! Visit the Drees Model dreeshomes.com 555.555.5555 dreeshomes.com 555.555.5555 dreeshomes.com BOYL Anywhere Lot Sign This is a multi-use sign that can be used in two configurations. Configuration 1: With Visit the Drees Model. Use only in a Drees community that has a model. Can be displayed in front of a model or market home. Configuration 2: With phone number. Use only in a Drees community that has no model OR display in front of a BOYL home that is under construction. BOYL Build Here Lot Sign This sign is designed to be used on lots owned by others. 18 1 /2" x 2 3 /4" Phone Number Decals: The phone number decal is the same as those used for Drees Homes lot signs. Phone number decals are PMS 343 numbers on a white background. Phone Number Font: Helvetica Neue LT Std - 65 Medium Recommended Material: 10 mil Coroplast Note to Drees Custom Homes Sign Vendors: Use a Drees Custom Homes logo on this sign. Drees Homes Standards Manual Rev. 7/16
3.32 SIGNAGE STANDARDS Build On Your Lot / BOYL Signage Note: Think outside the box. This space may be used at a macro level to highlight a large geographic region or at a micro level to highlight a specific town that may be highly desirable to buyers. ELEVATION 1/2" = 1'-0" 3'-0" 4'-0" 5'-0" Build this home anywhere in Greater Raleigh 555.555.5555 3'-0" 6'-0" Build this home anywhere in Greater Raleigh 555.555.5555 4'-0" Side View: Front Side View: Front Standard BOYL Post and Panel Lot Sign 4' x 3' Horizontal / Landscape Format For use in front of a BOYL home that is under construction when a larger, more impactful presentation is desired. Base Material: See specs for "Standard Post and Panel Entrance Sign." Alternate BOYL Post and Panel Lot Sign 3' x 4' Vertical / Portrait Format For use in front of a BOYL home that is under construction when a larger, more impactful presentation is desired. Alternate BOYL Post and Panel Top View 5" 3 1 /2" Standard BOYL Post and Panel Top View 5" 3 1 /2" Note to Drees Custom Homes Sign Vendors: Use a Drees Custom Homes logo on this sign. Drees Homes Standards Manual Rev. 7/16
3.33 SIGNAGE STANDARDS Build On Your Lot / BOYL Signage Front View ELEVATION Side View: 1" = 1'-0" 16" 20" Ask about building this home anywhere BOYL Model Sign Use only in front of a Drees model when a more upscale presentation is desired over the standard lot sign. Base Material: See specs for "Standard Post and Panel Entrance Sign." Note to Drees Custom Homes Sign Vendors: Use a Drees Custom Homes logo on this sign. Drees Homes Standards Manual Rev. 7/16
3.34 SIGNAGE STANDARDS Design Gallery Homes / DGH Signage Note: Think outside the box. This space may be used at a macro level to highlight a large geographic region or at a micro level to highlight a specific town that may be highly desirable to buyers. ELEVATION 1" = 1'-0" 20.25" Build this home anywhere in Greater Nashville Build this home anywhere in Greater Nashville Build a Drees home HERE! 28" dreeshomes.com Visit the Drees Model dreeshomes.com 555.555.5555 dreeshomes.com 555.555.5555 DGH Anywhere Lot Sign This is a multi-use sign that can be used in two configurations. DGH Build Here Lot Sign This sign is designed to be used on lots owned by others. Configuration 1: With Visit the Drees Model. Use only in a Drees community that has a model. Can be displayed in front of a model or market home. Configuration 2: With phone number. Use only in a Drees community that has no model OR display in front of a DGH home that is under construction. 18 1 /2" x 2 3 /4" Phone Number Decals: The phone number decal is the same as those used for Drees Lot Signs. Phone number decals are PMS 343 numbers on a white background. Phone Number Font: Helvetica Neue LT Std - 65 Medium Recommended Material: 10 mil Coroplast Drees Homes Standards Manual Rev. 7/16
3.35 SIGNAGE STANDARDS Design Gallery Homes / DGH Signage Note: Think outside the box. This space may be used at a macro level to highlight a large geographic region or at a micro level to highlight a specific town that may be highly desirable to buyers. ELEVATION 1/2" = 1'-0" 3'-0" 4'-0" 5'-0" Build this home anywhere in Greater Nashville 555.555.5555 3'-0" 6'-0" Build this home anywhere in Greater Nashville 555.555.5555 4'-0" Side View: Front Side View: Front Standard DGH Post and Panel Lot Sign 4' x 3' Horizontal / Landscape Format For use in front of a DGH home that is under construction when a larger, more impactful presentation is desired. Base Material: See specs for "Standard Post and Panel Entrance Sign." Alternate DGH Post and Panel Lot Sign 3' x 4' Vertical / Portrait Format For use in front of a DGH home that is under construction when a larger, more impactful presentation is desired. Alternate DGH Post and Panel Top View 5" 3 1 /2" Standard DGH Post and Panel Top View 5" 3 1 /2" Drees Homes Standards Manual Rev. 7/16
3.36 SIGNAGE STANDARDS Design Gallery Homes / DGH Signage ELEVATION 1" = 1'-0" Note: Frames are to be powder coated white. 555.555.5555 555.555.5555 Three-Part Real Estate Sign Top Panels: 24" x 6" The top panels are the same as those used by Drees Homes. 555.555.5555 Main/Logo Panel: 24" x 18" Recommended Material: 6 mil Coroplast Bottom Panel: 24" x 6" Phone Number Font: Helvetica Neue LT Std - 65 Medium Drees Homes Standards Manual Rev. 7/16
3.37 SIGNAGE STANDARDS Design Gallery Homes / DGH Signage Front View ELEVATION Side View: 1" = 1'-0" 16" 22" Ask about building this home anywhere DGH Model Sign Use only in front of a Drees model when a more upscale presentation is desired over the standard lot sign. Base Material: See specs for "Standard Post and Panel Entrance Sign." Drees Homes Standards Manual Rev. 7/16
4.0 SALES OFFICE DISPLAYS 4.1 Drees Logo 4.2 Experience Display 4.3 Distinctive Display 4.4 Carefree Display 4.5 Saving / DreeSmart Display 4.6 Anywhere / BOYL Display 4.7 Plat Display 4.10 Federally Regulated Displays 4.11 Discover / Area Map Display 4.12 Our Team / Team Board Display Drees Homes Standards Manual Rev. 10/14
4.1 SALES OFFICE DISPLAYS Drees Logo Category: Required A Drees logo or Drees logo with community name must be displayed in all garage sales offices. Depending on the amount of available space, this should be displayed either on a wall or on an interior glass window or glass wall. These images are provided for general reference only as a basic starting point. The copy, logos, layout, and dimensions of these displays will vary depending on your region, division, and even based on whether the sales office is in a garage or in another part of the model. For additional information please refer to the Sale Office Display or Model Set Up Work Order for your region. Drees Logo with Community Name Drees Homes Standards Manual Rev. 10/14
4.2 SALES OFFICE DISPLAYS Experience Display Category: Required The Experience display is required to be installed in all sales offices regardless of product type sold in that community. These images are provided for general reference only as a basic starting point. The copy, logos, layout, and dimensions of these displays will vary depending on your region, division, and even based on whether the sales office is in a garage or in another part of the model. For additional information please refer to the Sale Office Display or Model Set Up Work Order for your region. Experience Display Garage sales center displays feature a metal header and footer. Drees Homes Standards Manual Rev. 7/15
4.3 SALES OFFICE DISPLAYS Distinctive Display Category: Required The Distinctive display is required to be installed in all sales offices selling single family product. It may also be used in place of the Carefree display in sales offices selling town/condo product where price point is the key selling point over a carefree or low-maintenance. These images are provided for general reference only as a basic starting point. The copy, logos, layout, and dimensions of these displays will vary depending on your region, division, and even based on whether the sales office is in a garage or in another part of the model. For additional information please refer to the Sale Office Display or Model Set Up Work Order for your region. Distinctive Display Close-up of a display footer in a garage sales center. Drees Homes Standards Manual Rev. 10/14
4.4 SALES OFFICE DISPLAYS Carefree Display Category: Required The Carefree display is designed to be used in all sales offices selling town/ condo product where a carefree or low-maintenance lifestyle is a key selling. If selling town/condo product where price point is more important, then the Distinctive display should be used in its place. These images are provided for general reference only as a basic starting point. The copy, logos, layout, and dimensions of these displays will vary depending on your region, division, and even based on whether the sales office is in a garage or in another part of the model. For additional information please refer to the Sale Office Display or Model Set Up Work Order for your region. Carefree Display Drees Homes Standards Manual Rev. 10/14
4.5 SALES OFFICE DISPLAYS Saving / DreeSmart Display Category: Required The Saving display is required to be installed in all sales offices selling single family product. Optionally, it can be used in sales offices selling town/condo product. This display contains a brochure holder to place DreeSmart brochures and a panel to display a HERS insert. The HERS insert will vary depending upon division. These images are provided for general reference only as a basic starting point. The copy, logos, layout, and dimensions of these displays will vary depending on your region, division, and even based on whether the sales office is in a garage or in another part of the model. For additional information please refer to the Sale Office Display or Model Set Up Work Order for your region. Saving Display DreeSmart Drees Homes Standards Manual Rev. 10/14
4.6 SALES OFFICE DISPLAYS Anywhere / BOYL Display Category: Required The Anywhere display is required to be installed in all sales offices selling single family product, in divisions offering our Build on Your Lot program or the Design Gallery Homes brand. These images are provided for general reference only as a basic starting point. The copy, logos, layout, and dimensions of these displays will vary depending on your region, division, and even based on whether the sales office is in a garage or in another part of the model. For additional information please refer to the Sale Office Display or Model Set Up Work Order for your region. anywhere Anywhere Display - BOYL Build your ideal Drees home in your ideal location. With our Build On Your Lot program, you can expect the same speed, service, ease and expertise as if you were building in one of our communities. Whether in an established neighborhood, on a sprawling estate, in the woods or on a lake, your new home will be built on time, on budget and on the lot you always dreamed of. Anywhere Display - Design Gallery Homes Drees Homes Standards Manual Rev. 7/15
Plano Dr. Detention Basin Detention 958 Basin 957 915 914 956 916 967 905 913 955 917 907 968 983 984 918 954 904 912 908 919 969 982 911 953 985 903 981 920 970 910 Detention 952 980 986 902 921 Basin 971 909 951 979 987 901 922 972 923 950 978 988 973 989 949 944 977 924 990 Model 948 974 975 976 945 946 947 925 926 1001 997 927 928 942 943 929 998 941 1000 999 930 940 939 931 938 935 932 937 936 933 934 906 Pond Central Park Seawell Ct. Riverland Farm Ct. 36 73 72 74 71 75 76 69 68 78 67 79 66 80 65 81 64 63 82 62 84 60 61 1 4.7 SALES OFFICE DISPLAYS Plat Display Category: Required Every sales office is required to have a plat on display. There are three options for you to choose from: A Hanging Display, a Plat Table, or an Interactive Plat that displays on your Digital Signage TV.** **Note: The Interactive Plat is only available when an existing ipad and AppleTV are being moved from another model. Hanging Plat Display for Sales Offices without Digital Signage These images are provided for general reference only as a basic starting point. The copy, logos, layout, and dimensions of these displays will vary depending on your region, division, and even based on whether the sales office is in a garage or in another part of the model. Future Northern Durham Pkwy. Brightleaf at the Park Proposed Retail/ The Knoll Commercial The Vistas Future Luxury The Glen Apartments Prospect Pkwy. Brightleaf Club Live Oak Circle Copper Leaf Way Live Oak Circle Hemlock Hill Dr. Antioch Ct. Golden Belt Pkwy. Glenwood Ave. US 70 Copper Leaf Way Proposed Retail/ Commercial Lick Creek Creighton Hall Way For additional information please refer to the Sale Office Display or Model Set Northern Durham Pkwy Prospect Pkwy. Eagle Lodge Lane Zumwalt Ct. Rencher Ct. Strowd Ct. Hemlock Hill Dr. Creighton Hall Way Pickard Pl. Hawkins St. Bonsack Ct. Patterson s Mill Rd. Wooten Ct. Pearl Mill Ct. Up Work Order for your region. Spring Valley Elementary Lick Creek Northern Durham Pkwy Round Rock Blvd. San Marcos Ct. Hico Way Rio Grande Ct. El Paso Ave. 993 992 991 Sherron Rd. Lick Creek Swindell Ct. Patterson s Mill Rd. Waddell Ct. Sherron Rd. This plat is for illustrative purposes only and is not the legal plat of record. LEGEND: Sold Model Market Reserved Hanging Plat Display for Sales Offices with Digital Signage but no Interactive Plat Drees Homes Standards Manual Rev. 10/14
4.8 SALES OFFICE DISPLAYS Plat Display Plat Art for Wall Mounted Plat Table Top View Front View Side View Wall Mounted Plat Table Drees Homes Standards Manual Rev. 10/14
4.9 SALES OFFICE DISPLAYS Plat Display Plat Art for Freestanding Plat Table Top View Front View Side View **Note: Freestanding Plat Tables are only available for use in a 3 car garage sales office. Freestanding Plat Table Drees Homes Standards Manual Rev. 10/14
4.10 SALES OFFICE DISPLAYS Federally Regulated Displays Category: Required All sales offices are required by federal regulations to display an Equal Housing logo display and a Magnuson-Moss placard. Equal Housing Logo Display Magnuson-Moss Placard Drees Homes Standards Manual Rev. 10/14
. 4.11 SALES OFFICE DISPLAYS Discover / Area Map Display Category: Optional A Discover / Area Map display is available to those divisions who wish to highlight what is in the surrounding area. These images are provided for general reference only as a basic starting point. The copy, logos, layout, and dimensions of these displays will vary depending on your region, division, and even based on whether the sales office is in a garage or in another part of the model. For additional information please refer to the Sale Office Display or Model Set Up Work Order for your region. LEGEND: 70 85 Franklin St. Airports N eal R d. Government & Post Offices Area Map Display Amer. Dr. 40 15 B. Everette Jordan Lake Hillanddale Rd. Rose Sharon Rd. 157 501 501 Durham Fayetteville St. 147 Durham Freeway Research Triangle Park 85 15 70 Falls Lake 98 discover Brightleaf at the Park 540 Raleigh-Durham International Airport William B. Umstead State Park 40 40 Hospitals 440 1 440 501 Duke Forest 40 Eno River State Park Valley Springs Park Franklin St. 85 Bennet Place 751 15 Downtown Raleigh 40 Neal Rd. Amer. Drive American Village Park 15 Rose Sharon Rd 501 Hillandale Rd. 157 Guess Rd. Crossdaile Country Club Northgate Mall Hillandale Golf Course VA Hospital Duke 70 Hospital Duke Univ. Stadium Duke University Fayetteville St. Roxboro Rd. 501 West Point Park North Carolina Central University Streets of Southpointe Mall 40 Durham Regional Hospital NC Museum of Life and Science Brogden Middle School Brightleaf Square Post Office Durham Bulls Athletic Park City Hall Library 55 147 Research Triangle Park Durham Schools Shopping Parks Golf Courses Recreation Attractions & Entertainment Sports Venues Durham Freeway 70 98 15 Lakeshore Golf Course Lumley Rd. Miami Blvd. 85 540 Falls Lake Southern High School Alexander Dr. Brier Creek Golf Course Wake Forest Rd. Brightleaf at the Park Sherron Rd. Frankies Fun Park Neal Middle School Alexander Place Shoppes Brier Creek Commons Raleigh-Durham International Airport William B. Umstead State Park Spring Valley Elementary Drees Homes Standards Manual Rev. 10/14
4.12 SALES OFFICE DISPLAYS Our Team / Team Board Display Category: Optional The Our Team / Team Board display is available for those divisions who wish to highlight the Market Manager / Builder team in a community. These boards feature an acrylic photo holder for each team member. This allows you to easily update or replace a team member without replacing the entire display. These images are provided for general reference only as a basic starting point. The copy, logos, layout, and dimensions of these displays will vary depending on your region, division, and even based on whether the sales office is in a garage or in another part of the model. Our Team Display (Team Board) - 2 Person For additional information please refer to the Sale Office Display or Model Set Up Work Order for your region. Our Team Display (Team Board) - 3 Person Drees Homes Standards Manual Rev. 10/14