GSCA ASTC CEO Breakfast September 30, 2018
Strategic Goals 1. Build a pipeline of quality educa3onal and entertaining content. 2. Capture data to strengthen community performance 3. Nurture a more empathic understanding of audiences and connec3ng with consumers in a big way - Build the Tent! 4. Expand par3cipa3on in the GSCA community.
GSCA ASTC CEO Breakfast September 30, 2018
Tammy Seldon Executive Director, GSCA Alan Nursall Board Vice-chair, GSCA CEO, TELUS World of Science - Edmonton
Mission The mission of the GSCA is to facilitate communica3on, informa3on sharing, and the development of best prac3ces to support the produc3on and exhibi3on of original, high-quality, educa3onal and entertaining giant screen cinema experiences.
Jared Lipworth Director, Outreach & Impact HHMI / Tangled Bank Studios
Jane Howell Chief Communications Officer American Society of Civil Engineers
Jane Howell Chief Communications Officer American Society of Civil Engineers September 30, 2018
Goals Celebrate civil engineering Enhance public understanding and interest in engineering Promote member engagement Enhance the ASCE brand Build capacity to communicate effectively about engineering Align with Next Generation Science Standards
Success in Theatres & Community Screenings 2.2 million in estimated attendance in first 17 months. 84 theatres in 12 countries booked the film in the first year. That s 43% more than average. Dream Big had the highest attendance of any giant screen film in 2017. Dream Big is #1 in theatre bookings, with more bookings in giant screen theatres than any other film from October 2017 through July 2018. 72.7+ million people have been reached across Dream Big social media platforms. In 2017 ASCE, Bechtel and other engineering orgs worldwide hosted over 230 screenings in 47 states and 20 countries with an attendance over 50,000. In the first 5 months of 2018, over 3,040 screenings were held by engineering orgs worldwide. Engineers Ireland held over 2,785 screenings in schools, reaching 100,595 people!
Critical Success A rousing and ravishing call-to-engineering arms for future generations...it s the sort of majestic educational film that every adult will want their child to see and in all likelihood, will want to see themselves. Variety This IMAX documentary does an epic job of inspiring young viewers Common Sense Media We had no idea how creative and fun being an engineer can be! KidzWorld "Visceral 3D thrills The film is sure to pique gradeschoolers interest and encourage research and experimentation. Its what-if mix of physics, imagination and goodwill is an exhilarating conversation starter." Sheri Linden, The Hollywood Reporter [An] inspiring IMAX documentary that could cause a spike in engineering school enrolments. The Toronto Star Majestic shots Hopefully many future engineers will be sitting in the front row, inspired by the 50-foot-tall engineers on the screen in front of them. Matt Blitz, Popular Mechanics A fresh perspective on what it means to be an engineer Parade Magazine
Educational Success Educators rated the film a 9.2 out of 10. 63% of teachers said the Dream Big lesson lesson plans & plans activities & activities were better were than better any than engineering any engineering activities activities they had they ever used had before. ever used before. 88% said they were going to continue to use the Educator Guide in the future.
Successful partnerships with museums 1. Los Angeles provided the funds for 4,000 underserved students to see the film 2. Baltimore held premiere event, hosted webinar for Engineers Week, participated in Engineering Festival 3. Chantilly, VA - Udvar Hazy Center held Girls in Engineering screening, engineers volunteered with handson activities at museum events 4. Chicago premiere with engineers, VIPs, teachers, students, hands on activities 5. Ft. Lauderdale Engineering Festival, held live broadcast with museum in local public schools, held engineer for a Day Program for school students. 6. Mexico City co-host of premiere event 7. Portland held Day of Dreaming Big for K-6 students 8. Washington DC co-host world premiere, held 2 other screenings for congress, engineering community 9. San Jose premiere event ASCE provided support to museums in these 36 cities: Atlanta Baltimore Birmingham Chantilly, VA Chicago Cleveland Columbus Dallas Denver Dearborn Des Moines Ft. Lauderdale Ft. Worth Harrisburg Houston Hutchinson Jersey City Kansas City Los Angeles Louisville Mexico City Milwaukee Norwalk Orlando Peoria Pittsburgh Portland Raleigh Richmond Queens, NY San Jose San Diego Seattle St. Louis Tallahassee Washington DC
ASCE Community Screenings Los Angeles Hawaii Lehigh Valley, PA
Impact on ASCE Members As a first generation college graduate, I have found it quite difficult to explain engineering, my passion for advocacy, and desire to volunteer to my parents. Dream Big is not only an incredible film that highlights great projects, stories, and individuals, but it has also become a tool that I can use to explain engineering to my loved ones. It's almost impossible to watch the film and not leave feeling inspired! Elizabeth Ruedas ASCE Committee on Young Members Los Angeles, CNC Engineering, Dream Big Sweepstakes winner
Exceeding Every Goal! Goal: Change the image of engineering Result: In a film survey, 88% said that the film made them have a more positive view of engineering than before. Goal: Inspire kids to consider a career in engineering Result: In a film survey 75% of kids reported that the film inspired them, or may have inspired them, to become engineers. 83% of parents said they thought the film inspired their kids to be engineers. Goal: Increase engineering programming in museums Result: More than 20 museums held Engineering Festivals to launch the film. Museums in St. Paul, Charlotte and London organized the Year of the Engineer.
Takeaways Non-profits share common interests: Educational mission, esp. with museums, science centers Commitment to evidence-based outreach and education Leveraging resources as a way of doing business Unique appeal of giant screen film: Energize our grassroots as audience, partners, donors Connect with our global network (through content and distribution) For civil engineering, capitalize on the scale of the giant-screen medium
Jeff Rudolph CEO California Science Center
Alan Nursall President & CEO TELUS World of Science - Edmonton
Financial metrics for success in a small institutional theatre
So are you making money?
Cost per hour to operate IMAX theatre $232/hr
Film royal_es 27% IMAX lease & service 12% Wages and supplies 12% Profit 49%
Film royal_es 27% IMAX lease & service 12% Wages and supplies 12% Marke_ng 20% Profit 29%
Key actions Implement weekly financial tracker/kpis for IMAX performance Reduce fixed costs More carefully assess tactics with commercial films Add loyalty pass program Develop new strategies to differentiate from commercial theatres
Tammy Seldon Executive Director, GSCA Giant Screen Film Pipeline
WI-FI IS NOT THE ONLY CONNECTION THAT MATTERS
Films in Production
Mission The mission of the GSCA is to facilitate communication, information sharing, and the development of best practices to support the production and exhibition of original, high-quality, educational and entertaining giant screen cinema experiences.
Vision As the leader in the giant screen industry, we envision a network of premium educational immersive theaters that is woven into the fabric of peoples lives, providing enriching, fun experiences and developing world citizens.
GSCA ASTC CEO Breakfast September 30, 2018