Publish Your Book with the Experts

Publish Your Book with the Experts

Welcome to Trafford We are the first and the future of publishing. Trafford is known for innovation and dedication to the author s right to total creative control. These days, the process of writing and publishing is increasingly about the authors and their work. Writers have more say than ever before in what they publish and in how much they earn. With the advent of self-publishing, authors can get exactly what they want from their publishing experience. We are proud to stand on the forefront of print-on-demand technology and the new wave of publishing history. We look forward to having you with us. 1

04 Why go with Trafford? 05 Who We Are 07 The Gold Seal 09-10 Getting Started 11-14 Publishing Packages: 15-16 E-novo 17-18 Novo 19-20 21-22 23-24 25-26 27-28 29-30 31-32 33-34 Scribe Tablet Vellum Scroll folio Tapestry Spellbinder Dreamcatcher 49-50 51-64 65 66 67 68 Book Production Marketing Services Distribution & Pricing Post-Production Support Lifetime Support What our Authors are Saying 35-36 Imaginarium 37-38 Showcase 39-40 Signature 41-42 Editorial Services 43-44 Book Formats 45-48 Design Services 2

3

Why Go with Trafford? As technology advances, so do the industries that depend on it. With the changing environment comes a whole new way of thinking. series that would be too expensive for traditional printers. Authors may want to keep all rights to their book instead of giving them up to a publisher. What is a book, and how is it made? These days there is more than one answer to this question. E-books are read on computers and other devices, and printers now make books in square or long format, with extras like DVDs or audiobook players. With selfpublishing, authors now have the final word on design and content. There are more options than ever for publishing, and more reasons to do it. An author may write a book for a small, targeted audience, or produce a limited Complete customization is also a huge advantage as the author, you work with our creative team to get the book you want. Your book is you, and self-publishing gives you the means to express yourself fully through your work. Trafford is ready to help you self-publish, for all of these reasons. We are here to help your book meet the goals you set. 4

Who We Are As the first publisher to offer digital print-on-demand in 1995, Trafford Publishing has established a reputation for always taking the initiative. We provide a high-quality book experience with various options to suit our authors individual personalities. Our editing, publishing and marketing experts have years of experience in their fields. Now after years of major breakthroughs in the publishing field, Trafford once again leaps into a new territory with our revolutionary and more fully customizable book packages. We are bringing in big and exciting innovations to our print-ondemand services, and we invite you to join us as we usher in a new dawn in the publishing arena. Our most anticipated development is the Trafford Publishing Gold Seal of Excellence. Titles credited with our Gold Seal of Literary Excellence will stand out from the work of any other self publisher or publishing company. Read on to find out what the Trafford Gold Seal could mean for you. 5

6

Guaranteed Literary Excellence Setting the Standard for Publishing s Elite We all want and need validation. As writers, the best validation that can be received is a positive book review. Authors who take advantage of Trafford s Gold Seal Opportunity get their books externally critiqued by the highly respected book reviewers in the industry such as Kirkus, ForeWord Clarion, and the US Review of Books. Trafford books with positive reviews are rewarded with that much-coveted stamp of excellence the Trafford Gold Seal. 7

8

Every author knows that writing is an arduous process, and the best writers are well equipped to deal with that. The difficult part is what comes after that. Many long months, even years, may be spent on a book shaping the flow of ideas into a cohesive whole; laboring over narrative and grammar; doing exhaustive research; writing and rewriting drafts. When all is done and taken care of, writers ask themselves the biggest and sometimes most difficult question: How do I get my book published? 9

The answer comes in four easy steps. 1. Contact a publishing consultant and tell us about your book. Publishing is an exhilarating learning experience with the support of a well-informed and friendly staff. Our publishing consultants are available from 10am 9pm ET to answer your questions about your book and the publishing process. Call us at 1.888.232.4444 or e-mail us at sales@trafford.com. 2. Choose your publishing package. Take your time and pick out the publishing bundle that best fits your book. Trafford has a wide array of services which you can tailor-fit to your exact purpose. 3. Submit your manuscript. Our highly competent author support team will guide you through the process of submitting your materials and working through the details of your manuscript. 4. Get your galley proof. A PDF file of your book will be sent to you for review. Your author support team will assist you with any lastminute corrections you may have. You always keep 100% control of your book s copyright and appearance. Skilled prepress technicians will use your directions to produce a unique book equal in quality to those found in any bookshop. And before you know it, you ll be a published author! 10

Publishing Packages Black & White / Full Color E-novo $599 Novo $699 Scribe $1,499 Tablet $2,499 Reach the widest possible audience for your book with our electronic publishing package combined with Internet and e-mail marketing. Novo provides a pared-down but still exceptional product, with services like custom layout and e-book availability for less. Scribe takes a practical approach to design, letting the work speak for itself. This enhanced publishing package provides more design options and free printed copies of your book. 11

Trafford Publishing s brand-new publishing packages are designed to provide you, the author, the best possible range of options. Receive extensive support from a team of experts and take advantage of our exclusive custom sizes and unique collectible options. Whatever your book type or genre, Trafford is here to help you achieve your publishing goals. Vellum $3,599 Scroll $5,799 Folio $7,999 Tapestry $10,999 Publish a book with Vellum and enjoy a range of quality premanuscript services designed to speed up the publishing process and deliver an even more attractive book. This mid-range publishing Folio takes your book Tapestry presents a package delivers the to an entirely new level complete array of services multiple advantages of Vellum, with an added punch. with a stunning range of quality services for the serious publishing author. to ensure the very highest quality for your published book. DISCLAIMER: Prices subject to change without prior notice. Some restrictions may apply. Speak with a Publishing Consultant for more details. 12

Publishing Packages Children s Packages Spellbinder $999 Dreamcatcher $1,499 Imaginarium $1,999 Publish your children s book in both full-color paperback and e-book formats and make it even more appealing and enjoyable to read, with the Spellbinder publishing package. Realize your dream of becoming a published author with the Dreamcatcher. Publish in full color or e-book format and get services to promote your book online. Ready to spark your readers imagination? Create a full color fete by publishing your book with the Imaginarium package and turn mere words into wondrous worlds. 13 DISCLAIMER: Prices subject to change without prior notice. Some restrictions may apply. Speak with a Publishing Consultant for more details.

Bookstore-Focused PUblishing Showcase $4,999 Signature $6,499 Get avid readers in your neighborhood interested with the Showcase publishing package. Get the right tools to turn your manuscript into a book, and professional services to help you promote it locally. With the Signature publishing package, you ll have the means to publish your manuscript, as well as services to help bring your book where it belongs: in front of your potential buyers. 14

ISBN Assignment Electronic Galley Digital Formatting and Distribution (e-book) Worldwide Book Distribution Personal Web Page in the Trafford Online Bookstore One-on-One Author Support Custom Layout Technician Book Design and Interior Page Layout Author Learning Center 12-Month Subscription Image Insertions (10 for Black and White, 30 for Full-Color) Google and Amazon Book Search Social Media Marketing Setup $599 Free BookStubs (30 for Black and White, 20 for Full-Color) 15 Publishing Package DISCLAIMER: Prices subject to change without prior notice. Some restrictions may apply. Speak with a Publishing Consultant for more details.

E-Novo is the perfect choice for testing the waters of e-publishing or re-issuing a book in an electronic format. Internet and e-mail marketing clear the path to finding the most widespread audience for your book. 16 14

$699 ISBN Assignment Electronic Galley Paperback Format Digital Formatting and Distribution (e-book) Worldwide Book Distribution Personal Web Page in Trafford Online Bookstore One-on-One Author Support Custom Layout Technician Book Design and Interior Page Layout Author Volume Discount Author Learning Center 12-Month Subscription Image Insertions (10 for Black and White, 30 for Full-Color) Author Softcover Copies (3 for Black and White, 1 for Full-Color) Google and Amazon Book Search Social Media Marketing Setup Barnes and Noble See Inside Free BookStubs (30 for Black and White, 30 for Full-Color) 17 Publishing Package DISCLAIMER: Prices subject to change without prior notice. Shipping and handling of complimentary books are not included in the package price. Some restrictions may apply. Speak with a Publishing Consultant for more details.

Novo provides a pared-down but still exceptional product, with services like custom layout and e-book availability for less. 14 18

Electronic Galley ISBN Assignment Paperback Format Digital 5 Formatting and Distribution (e-book) Worldwide Book Distribution Personal Web Page in Trafford Online Bookstore One-on-One Author Support Custom Layout Technician Book Design and Interior Page Layout Author Volume Discount Author Learning Center 12-Month Subscription Hardback Availability (for Black and White Only) $1,499 Library of Congress Control Number US Copyright Registration CD Archive Image Insertions (15 for Black and White, 50 for Full-Color) Author Softcover Copies (8 for Black and White, 5 for Full-Color) Author Hardcover Copy (1 for Black and White Only) Google and Amazon Book Search Social Media Marketing Setup Barnes and Noble See Inside Book Marketing Kit (100 Pieces) Book Buyer s Preview Free BookStubs (40 for Black and White, 40 for Full-Color) 19 Publishing Package DISCLAIMER: Prices subject to change without prior notice. Shipping and handling of complimentary book are not included in the package price. Some restrictions may apply. Speak with a Publishing Consultant for more details.

Scribe is a streamlined, straightforward, and no-frills publishing package. High quality publishing for less. 16 20

21 $2,499 Electronic Galley ISBN Assignment Paperback Format Hardback Format (for Black and White Only) Digital Formatting and Distribution (e-book) Worldwide Book Distribution Personal Web Page in Trafford Online Bookstore One-on-One Author Support Custom Layout Technician Book Design and Interior Page Layout Author Volume Discount Author Learning Center 12-Month Subscription Library of Congress Control Number Publishing Package CD Archive Illustration Service (3 Fresco for Full- Color Only) Copyediting Service (up to 75,000 words for Black and White, up to 10,000 words for Full-Color) Image Insertions (25 for Black and White, 75 for Full- Color) Author Softcover Copies (12 for Black and White, 8 for Full-Color) Author Hardcover Copies (3 for Black and White Only) Book Marketing Kit (100 Pieces) Google and Amazon Book Search Barnes and Noble See Inside Book Buyer s Preview Social Media Marketing Setup Free BookStubs (50 for Black and White, 50 for Full- Color) DISCLAIMER: Prices subject to change without prior notice. Shipping and handling of complimentary books are not included in the package price. Some restrictions may apply. Speak with a Publishing Consultant for more details.

Basic Website Setup US Copyright Registration Add-On Options for Full-Color Publishing - Group 1 10 Additional Softcover Copies Tablet is a practical choice for the costconscious author, providing an enhanced publishing experience with more custom design options and free printed copies of your book. 18 22

Electronic Galley ISBN Assignment Paperback Format Hardback Format (for Black and White Only) Digital Formatting and Distribution (e-book) Worldwide Book Distribution Personal Web Page in Trafford Online Bookstore One-on-One Author Support Custom Layout Technician Book Design and Interior Page Layout Author Volume Discount Author Learning Center 12-Month Subscription Library of Congress Control Number US Copyright Registration $3,599 CD Archive Copyediting Service (up to 100,000 words for Black and White, up to 15,000 words for Full-Color) Image Insertions (40 for Black and White, 100 for Full-Color) Illustration Service (3 Fresco for Full-Color Only) Author Softcover Copies (25 for Black and White, 15 for Full-Color) Author Hardcover Copies (8 for Black and White Only) Book Marketing Kit (100 Pieces) Google and Amazon Book Search Barnes and Noble See Inside Social Media Marketing Setup Book Buyers Preview 23 Publishing Package DISCLAIMER: Prices subject to change without prior notice. Shipping and handling of complimentary books are not included in the package price. Some restrictions may apply. Speak with a Publishing Consultant for more details.

Publicity Plan - Pressroom Edition Bookseller s Return Program Free BookStubs (60 for Black and White, 60 for Full-Color) Add-On Options for Full-Color Publishing (choose 2) Vellum gives your book more legroom for customization giving you a better chance to produce the kind of book that you have always envisioned. Options - Group 1 10 Additional Softcover Copies 5 Additional Fresco Illustrations Options - Group 2 5 Additional Fresco Illustrations 10 Additional Softcover Copies 24 20

Electronic Galley ISBN Assignment Paperback Format Hardback Format (for Black and White Only) Digital Formatting and Distribution (e-book) Worldwide Book Distribution Personal Web Page in Trafford Online Bookstore One-on-One Author Support Custom Layout Technician Book Design and Interior Page Layout Author Volume Discount Author Learning Center 12-Month Subscription Library of Congress Control Number US Copyright Registration $5,799 CD Archive Image Insertions (60 for Black and White, 150 for Full-Color) Copyediting Service (up to 250,000 words for Black and White, up to 30,000 words for Full-Color) Indexing Service (up to 500 entries for Black and White, up to 500 entries for Full-Color) Illustration Service (10 Fresco for Full-Color Only) Author Softcover Copies (40 for Black and White, 25 for Full-Color) Author Hardcover Copies (12 for Black and White Only) Book Marketing Kit (100 Pieces) Google and Amazon Book Search Barnes and Noble See Inside Social Media Marketing Setup Basic Website Setup (Premium) 25 Publishing Package DISCLAIMER: Prices subject to change without prior notice. Shipping and handling of complimentary books are not included in the package price. Some restrictions may apply. Speak with a Publishing Consultant for more details.

Book Buyers Preview Publicity Plan - Pressroom Edition Pre-Live Publicity - Pressroom Edition Bookseller s Return Program Free BookStubs (80 for Black and White, 80 for Full-Color) Add-On Options for Black and White Marketing Services (any one) Option Group 1 Stu Taylor Radio Interview Premium Book Trailer - Stand Alone Hollywood Audition Add-On Options for Full-Color Publishing (choose 2) Options - Group 1 10 Additional Softcover Copies 5 Fresco Illustrations Options - Group 2 5 Additional Fresco Illustrations 10 Additional softcover DIY Audiobook ReadPlay App Scroll is perfect for authors who are more serious about competing in the highly saturated book market. More services, better flexibility. 22 26

27 $7,999 Electronic Galley ISBN Assignment Paperback Format Hardback Format (for Black and White Only) Digital Formatting and Distribution (e-book) Worldwide Book Distribution Personal Web Page in Trafford Online Bookstore One-on-One Author Support Custom Layout Technician Book Design and Interior Page Layout Author Volume Discount Author Learning Center 12-Month Subscription Library of Congress Control Number US Copyright Registration CD Archive Cover Copy Polish Image Insertions (80 for Black and White, 200 for Full-Color) Copyediting Service (Unlimited) Publishing Package Illustration Service (15 Impression for Full-Color Only) Data Entry Service (Unlimited) Indexing Service (up to 700 entries for Black and White, up to 700 entries for Full-Color) Rapid Release Google and Amazon Book Search Social Media Marketing Setup Barnes and Noble See Inside Book Marketing Kit (100 Pieces) Book Buyer s Preview Basic Website Set-up (Advanced) Publicity Plan - Pressroom Edition Pre-Live Publicity - Pressroom Edition (for Full-Color Only) Bookseller s Return Program Book Signing Kit Basic Website Setup (Advanced) Author Softcover Copies (55 for Black and White, 40 for Full-Color) Author Hardcover Copies (20 for Black and White Only) DISCLAIMER: Prices subject to change without prior notice. Shipping and handling of complimentary books are not included in the package price. Some restrictions may apply. Speak with a Publishing Consultant for more details.

Free BookStubs (90 for Black and White, 90 for Full-Color) Add-On Options for Black and White Marketing Services (any one) Option Group 1 Stu Taylor Radio Interview Premium Book Trailer - Stand Alone Hollywood Audition ForeWord Ad - Single Slot Library Journal - Single Slot Advance Print Catalog Add-On Options for Full-Color Publishing (choose 2) Options - Group 1 10 Additional Softcover Copies 5 Fresco Illustrations Options - Group 2 5 Additional Fresco Illustrations 10 Additional softcover Options - Group 3 DIY Audiobook ReadPlay App Jumpstart your marketing campaign with online services aimed to promote your book upon completion. This publishing package is perfect for the competitive author who wants to get ahead in the publishing ballgame. 26 28

$10,999 Electronic Galley ISBN Assignment Paperback Format Hardback Format (for Black and White Only) Digital Formatting and Distribution (e-book) Worldwide Book Distribution Personal Web Page in Trafford Online Bookstore One-on-One Author Support Custom Layout Technician Book Design and Interior Page Layout Author Volume Discount Author Learning Center 12-Month Subscription Library of Congress Control Number US Copyright Registration CD Archive Cover Copy Polish Image Insertions (120 for Black and White, unlimited for Full-Color) Copyediting Service (Unlimited) Illustration Service (25 Impression for Full-Color Only) Data Entry Service (Unlimited) Indexing Service (up to 1,000 entries for Black and White, up to 1,000 entries for Full-Color) Rapid Release Author Softcover Copies (75 for Black and White, 70 for Full-Color) Author Hardcover Copies (35 for Black and White Only) Google and Amazon Book Search Social Media Marketing Setup Barnes and Noble See Inside Book Marketing Kit (100 Pieces) 29 Publishing Package DISCLAIMER: Shipping and handling of complimentary books are not included in the package price. Some restrictions may apply. Speak with a Publishing Consultant for more details.

Book Buyer s Preview Basic Website Set-up (Advanced) Publicity Plan - Pressroom Edition Pre-Live Publicity - Pressroom Edition (for Full-Color Only) Bookseller s Return Program Book Signing Kit Website Setup Free BookStubs (110 for Black and White, 110 for Full-Color) Add-On Options for Black and White Marketing Services (choose two) Options - Group 1 Stu Taylor Radio Interview Premium Book Trailer - Stand Alone Hollywood Audition Options - Group 2 ForeWord Ad Library Journal - Single Slot Advance Print Catalog Add-On Options for Full-Color Publishing (choose 3) Options - Group 1 10 Additional Softcover Copies 5 Fresco Illustrations Options - Group 2 5 Additional Fresco Illustrations 10 Additional softcover Options - Group 3 DIY Audiobook ReadPlay App Options - Group 4 Ingram Children s Advance Mag - Single Slot Standard Book Trailer - Stand Alone Tapestry, our top-of-the-line publishing package, offers a wide array of customizable services from editing, formatting, marketing and so much more. 30

$999 Electronic Galley ISBN and UPC Barcode Assignment Color Paperback Format Digital Formatting and Distribution (e-book format) Worldwide Book Distribution Personal Web Page in Trafford Online Bookstore One-on-One Author Support Custom Layout Technician Book Design and Interior Page Layout Author Volume Discount Author Learning Center 12-Month Subscription 30 Image Insertions 3 Author Softcover Copies 10 BookStubs Google and Amazon Book Search Barnes and Noble See Inside 1 Fresco Illustration 31 Publishing Package DISCLAIMER: Shipping and handling of complimentary books are not included in the package price. Some restrictions may apply. Speak with a Publishing Consultant for more details.

Cast a spell and draw out the awe and wonder of young readers with the Spellbinder publishing package. Now, turning your story into a beautifully published children s book is effortless as casting a magical spell of wonder. 32

$1,499 Electronic Galley ISBN and UPC Barcode Assignment Color Paperback Format Digital Formatting and Distribution (e-book format) Worldwide Book Distribution Personal Web Page in Trafford Online Bookstore One-on-One Author Support Custom Layout Technician Book Design and Interior Page Layout Author Volume Discount Author Learning Center 12-Month Subscription US Copyright Registration 50 Image Insertions 5 Author Softcover Copies 20 BookStubs Google and Amazon Book Search Barnes and Noble See Inside 2 Fresco Illustrations Social Media Setup Guide 33 Publishing Package DISCLAIMER: Shipping and handling of complimentary books are not included in the package price. Some restrictions may apply. Speak with a Publishing Consultant for more details.

Turn ephemeral dreams into wonderful and fantastic readable adventures with the Dreamcatcher publishing package. Make reading an exciting adventure filled with delight and wonder when you publish your book in either full color or e-book formats. 34

$1,999 Electronic Galley ISBN and UPC Barcode Assignment Color Paperback Format Digital Formatting and Distribution (e-book format) Worldwide Book Distribution Personal Web Page in Trafford Online Bookstore One-on-One Author Support Custom Layout Technician Book Design and Interior Page Layout Author Volume Discount Author Learning Center 12-Month Subscription US Copyright Registration 100 Image Insertions 10 Author Softcover Copies 30 BookStubs Google and Amazon Book Search Barnes and Noble See Inside 4 Fresco Illustrations Social Media Setup Guide and Social Media Training Video Book Signing Kit Book Buyer s Preview 35 Publishing Package DISCLAIMER: Shipping and handling of complimentary books are not included in the package price. Some restrictions may apply. Speak with a Publishing Consultant for more details.

Create awe and marvel with the Imaginarium publishing package. A veritable emporium full of wonderful publishing tools and services, this package lets you publish in full color or e-book formats, and create a presence in the marketplace. 36

One-on-One Author Support Custom Cover Design Custom Interior Design Worldwide Distribution 12 months Author Learning Center Formats Softcover (Full Color and Black & White) E-book Industry Registrations ISBN Assignment US Copyright US Library of Congress Add-On Services Image Insertions (10 for Black and White, 25 for Full-Color) $4,999 Personalized Back Cover Editorial Services Cover Copy Polish Our team of professional copywriters will fine-tune your back cover copy, author biography, and other cover content to make it even more engaging and appealing. Editorial Assessment Your manuscript begins with an Editorial Assessment to ensure that it contains the basic elements of a published book. Approximately 1,700 words receive a sample line edit, which will be accompanied by the reviewer s report, offering a general overview, constructive comments on how to improve the content, and an editorial service level recommendation custom-tailored for your 37 Publishing Package DISCLAIMER: Shipping and handling of complimentary books are not included in the package price. Some restrictions may apply. Speak with a Publishing Consultant for more details.

book. The Editorial Assessment lists the strengths and weaknesses of your manuscript based on the assessment of the reviewer. Free Copies 1 Complimentary Author Copy 20 Paperback Package Books 20 BookStubs Marketing Services Booksellers Return Program Google/Amazon Search Bookselling Promotional Materials (100) Bookstore Stocking Stocking in one local bookstore 5 Paperback Copies (for bookstore stocking) Realize your aspirations of becoming an author and share your book with avid readers and buyers in your neighborhood with the Showcase publishing package. 38

One-on-One Author Support Custom Cover Design Custom Interior Design Worldwide Distribution 12 months Author Learning Center Formats Softcover (Full Color and Black & White) E-book Industry Registrations ISBN Assignment US Copyright US Library of Congress Add-On Services 10 Image Insertions Personalized Back Cover $6,499 Editorial Services Cover Copy Polish Our team of professional copywriters will finetune your back cover copy, author biography, and other cover content to make it even more engaging and appealing. Editorial Assessment Your manuscript begins with an Editorial Assessment to ensure that it contains the basic elements of a published book. Approximately 1,700 words receive a sample line edit, which will be accompanied by the reviewer s report, offering a general overview, constructive comments on how to improve the content, and an editorial service level recommendation custom-tailored for your book. The Editorial Assessment lists the strengths and weaknesses of your manuscript based on the assessment of the reviewer. 39 Publishing Package DISCLAIMER: Shipping and handling of complimentary books are not included in the package price. Some restrictions may apply. Speak with a Publishing Consultant for more details.

Free Copies 1 Complimentary Author Copy 30 Paperback Package Books 30 BookStubs Marketing Services Booksellers Return Program Google/Amazon Search Book Signing Kit Bookstore Stocking Stocking in one local bookstore 5 Paperback Copies (for bookstore stocking) Book Signing in the same local bookshop 20 Paperback Copies (for sale during bookstore signing) Signature comes bundled with the essential services to help you publish, but more importantly, it provides you with the means to help promote your book in your neighborhood, and the opportunity to meet prospective buyers and readers through your own author signing event. 40

Editorial Services Even the best writers make occasional mistakes. Trafford s Editorial Services draw on skilled and experienced editors who polish your writing and help your book reach its best quality. Core Editorial These are the building blocks of a good book: grammar, spelling, punctuation, capitalization, and sentence structure. Line Editing - Our editorial experts will not only check your manuscript for more pervasive errors in spelling, grammar and punctuation, but will also make suggestions on sentence structure and word choice. Content Editing - The Content Editing service provides extensive restructuring for manuscripts that need more attention than Line Editing can provide. Content Editing Plus - This service is ideal for manuscripts that need more work on sentence structure and grammar than basic Content Editing can provide. Advanced Editorial Have you ever looked over your manuscript and had the nagging feeling that you needed to fix something, but didn t know exactly what it was? Sometimes manuscripts need specialized attention that goes beyond the basics of grammar, spelling, and punctuation. Our experienced editors take a more extensive look at your book s content and make high-level stylistic considerations, including content, plot, and pace. Developmental Editing ($0.064 per word) - The Developmental Editing service combines three editorial services into one package: Developmental Editing Evaluation, Line Editing, and a Quality Review. There is a 5,000-word minimum charge for all editing services. 41

42

Book Formats Black and White Trafford books offer some of the most versatile book formats in the publishing business from small children s books to oversized coffee table books, softcovers, hardcovers, e-book, audio books and leather-bound editions. Make the book you ve always wanted and with Trafford print-on-demand technology, your book never goes out of print. Print Format These traditional formats are available in several different sizes, including custom sizes not usually offered by other publishers. Softcover - Formatted as trade paperbacks featuring better production quality, a larger size, and a higher retail price than a massmarket paperback format. This is included in all publishing packages. Hardcover - Durable cloth binding, an embossed spine, and a full-color dust jacket that allows room for a descriptive summary of your book and your author biography on its inside flaps. Leather-bound - Trafford presents a series of beautiful leather-bound editions which will make your book the pride and joy of any private library. These highly collectible volumes come in three formats: Esquire Magistrate Regent 43

Electronic Format An electronic version of your book can be downloaded and read on a computer, reader, or handheld PDA. Digital Formatting & Distribution (E-book) - This provides digital reformatting of your book s content (book block and cover) for the leading digital devices on the market. Your epub file gives millions of digital content buyers access to your book. This is included in all publishing packages. App Publishing - Through our new App Publishing services, your book will be transformed into an application available for sale in the App Store. Up to 1000 words- Revolution 1001-2000 words- Revolution 2001-3000 words- Revolution 3001-4000 words- Revolution * Other rates apply for books with more than 1001 words. 44

Design Services Go ahead and judge a book by its cover your readers will, too. In the modern publishing world, the objective of a good book design is not only to beautifully represent your work but also to attract readers to pick it up and leaf through it. A brilliantly designed cover and wellcomposed interior layout requires detailed planning and precise execution. Trafford s expert team of designers incorporates your photos, graphics, sketches, and ideas to create a professionally designed book. 45

Interior Page Layout Our experienced book layout technicians ensure the interior of your manuscript is professionally customized to your specifications. Custom Layout Technician Table of Contents (2 or More) Table Creation Footnote Formatting Endnote Formatting Custom Headers Black & White Image Insertion Color Image Insertion Interior Revisions (Block of 25) 46

Cover Design The cover is your first opportunity to connect with potential readers. That s why at Trafford we make sure that your cover meets the professional standards for commercially successful books. After all, when a book is on the shelf, potential readers don t look to see how it was published. They only know whether the cover image draws their attention or the back cover copy makes them to want to read more. These elements make a great cover, and that is why we pay attention to these details when we publish your book. Custom Covers - Your cover needs to be as unique as your manuscript. At Trafford, our expert design team will help you create a custom cover for your book. Professional Art Direction - Drawing from years of publishing experience, our expert cover designers can enhance your book with art direction that will set your book apart. 47

Cover Revisions (Text) - Text changes range from replacing a few words, correcting punctuation, adding additional quotes and other information, to completely replacing sections of cover text. Cover Revisions (Image/Design) - Changes to imagery and design elements on the cover layout that are not text changes can be completed through this service. Stock Images All books published via the Trafford standard publishing packages receive custom-designed covers, produced in full color. Within the realm of this custom-designed cover, you have the option to choose two images, free of charge, from the millions found through Thinkstock. Authors may also add stock images. Illustration Make your work come alive with Trafford s new Illustration Services for your book. We offer you a choice between black and white or full color illustrations, as well as a variety of art styles and levels of detail. Our experienced team of designers and illustrators work closely with you to create work exactly the way you envisioned. 48

Book Production Pre-Production Manuscript Services Relieve the stress of preparing your manuscript for submission by letting us handle it. Trafford s expert services ensure your manuscript is ready for the publishing process.. Manual Content Submission. Basic Manuscript Formatting Corrections. Extensive Manuscript Formatting Corrections. Data Entry - Standard. Data Entry - Romance. Data Entry - Handwritten/Difficult. Large Image Scanning. Black & White Image Scanning. Color Image Scanning. Manuscript File Conversion. Graphic File Conversion (Block of 25). File Merging. Image Extraction 49

Post-Page Layout Services Trafford allows these last-minute changes to your book even after your manuscript has been prepared for publication by our designers.. PDF Retech. Resubmission (One Version). Resubmission (Two Version) -. Retech -. Title Change After Setup - custom price. Computer Generated Keyword Indexing: Up to 500 Entries Up to 700 Entries Up to 1,000 Entries Over 1,000 Entries 50

Marketing Services If you want your book to sell, you have to be just as inspired and assiduous as you were while writing it. However, unlike the deeply personal experience of writing, marketing a book usually works better with strategic planning. Regardless of your publishing goal, our Marketing Services provide a dynamic platform that allows you to promote your book or yourself as a published author. Legacy Marketing Packages Designed to promote a masterpiece that transcends time, Trafford s Legacy Marketing Packages are a way to immortalize your written oeuvre for the very special people in your life who deserve nothing but the best. Create and leave a beautiful keepsake with these Legacy Marketing Packages. The Heritage Class - A noble gift for posterity with an all-inclusive range of premium printed materials and first-rate multi-media promotional tools. Postcards(500) Bookmarks Books especially packaged to be sent to your loved ones (mailed to 30 family members or friends) Author Video at Author s Location Podcast 51

Family Interview (for a maximum of 5 family members/friends filmed in one location) Shipping Cost (ship to 30 persons) The Lineage Class - Reach your loved ones with this tailor-made, multimedia book bundle. Postcards (100 pcs) Bookmarks Books especially packaged to be mailed to your loved ones (mailed to 15 family members or friends) Author Video at Author s Location Podcast Shipping Cost (ship to 5 family/friends) The Insignia Class - A customized memento to help you connect with your nearest and dearest. Postcards (100 pcs) Bookmarks Books especially packaged to be mailed to your loved ones ( mailed to 5 family/friends) Author Video at Author s Location Shipping Cost (ship to 5 family/friends) Trafford s Legacy Marketing packages are a way to personalize your book for the people in your life who have helped encourage your creative spirit. 52

Hollywood Star Maker Marketing Give your book the star treatment with Trafford Publishing s range of multimedia marketing. The Hollywood Star Maker marketing services get your book noticed by Hollywood agents and producers, as well as spreading the word to potential readers across the media sphere. The Silver Screen Package - Bring the compelling visuals of your book to life with the Trafford Book to Screen Treatment. Then create and build a fan following, and get the attention of film and TV producers and writers. Book to Screen Treatment Standard Book Video - Stand Alone Hollywood Gatekeeper Press Release Campaign to 100 Film Media Outlets Publicity Plan - NetSpeak Edition Author Solutions LLC Publicist The Marquee Package - Our professional voice actors and expert design team add dynamism to your story with a Premium Book Trailer. Then our marketing specialists build up your media presence with social media and press releases. Premium Book Video Publicity Plan - Pressroom Edition 53 Hollywood Gatekeeper

Internet Marketing The most effective, widespread and easy-access market for any author. Reach a global audience with these tailor-made services. Author Web Site Setup - Set up your own Web site with easy-to-use templates, numerous graphics, a wide variety of background colors and helpful e-mail and telephone support. Social Media Setup - Put your book in front of millions of potential readers through social media platforms like Facebook, Twitter, WordPress and LinkedIn. 54

Video Services Trafford Book Trailers cross media genres and create a lasting impression. Make your book come to life and express your creative intent with any of our exciting Video Services. Author Video at Author s Location - Filmed at a location of your choosing, your video will be produced by industry veterans. Premium Book Trailer - This unique and exciting way of marketing your book will surely catch your readers eyes. Standard Book Trailer - Your professionally-crafted Video Book Trailer can be posted on your Web pages, YouTube, in e-mails, and other well-known sites. 55

Core Publicity Get your book noticed via a unique platform created by our core publicity services. Publicity Plan - Pressroom Edition - This media platform is perfect for the author who recognizes the importance of media attention to his book s success but is on a tight budget. Trafford maintains an extensive database of TV and radio stations, newspapers and online news sources from which we will develop a list of at least 500 targeted media outlets to receive your press release. Publicity Plan - NetSpeak Edition - This service features a professionally-written press release optimized with keywords and distributed to more than 30,000 opt-in journalists and more than 250,000 news subscribers. Your press release may get the attention-and eventually coverage, by various media which can increase your bookselling potential. Publicity Plan - Broadcast Edition - With this service, you will get a creative and customized Author Video to be included in the press release distributed to media outlets. The video will also be posted in leading video sites such as YouTube and Metacafe. 56

Book Reviews Kirkus Indie Book Reviews - For more than 75 years, Kirkus Reviews has provided book reviews for an influential audience of librarians, bookstore managers, literary agents, and more. Trafford has teamed up with Kirkus Indie, a review service from the editors of Kirkus Reviews, to offer three review options that combine the credibility given by a book review with the promotional power of e-mail and advertising. Kirkus Indie Basic Kirkus Indie Advanced Kirkus Indie Premium BlueInk Reviews is the first review service dedicated exclusively to self-published books. It is founded by two book publishing pros an internationally-known literary agent and an award-winning book review editor. Blueink Standard Blueink Priority Banking on three reputable reviewers from different sides of the publishing industry, Trafford now offers the Trifecta Review Service to cater to authors who want an unbiased and professional critique of their work. BlueInk and Trifecta Reviews - Whether a book is traditionally published or selfpublished, whether an author is a seasoned professional working on a series or a novice with a first title, a book review is essential to be competitive in the publishing industry. The Trifecta Review 57

Advanced Publicity For authors who want to make a serious long-term commitment to make their book successful, we offer a number of services to help them build and maintain their platform. PR Newsfront - A 6-week campaign by a personal publicist who will approach media outlets about the author s book. This is enhanced with a web-optimized press release, an online radio interview and an -mail campaign. Web Newsfront - This combines the expertise of your personal media publicist with the far-reaching capabilities of social media. This is a multi-faceted service that will provide information about your book and allow you to interact with potential readers. 58

On a regular basis, Trafford creates a multipleauthor ad that puts your book in front of the NYT Sunday Book Review s impressive audience of book buyers, reviewers, traditional publishers and book enthusiasts. NYRB AdReview One of the most prestigious literary magazines in the United States and even worldwide, The New York Review of Books is read and written by the foremost names in book publishing industry. Bring your book to the attention of literary VIPs as well as discerning book readers with an advertisement in this top-class literary magazine New York Review of Books Ad New York Times Media Marketing Reaching as many as 1.7 million readers per week, the New York Times Sunday Book Review is considered the most prestigious book review source in the United States. New York Times Media Marketing Quill & Quire Packages Direct your marketing efforts toward the audience you re aiming to capture with country-specific print and online advertising. Trafford has teamed up with one of the most recognized names in the Canadian book and publishing industry, Quill and Quire, to put your book in the spotlight with Canada s book-buying decision makers. Quill & Quire Starter Single Quill & Quire Classic Single Quill & Quire Online Exclusive Quill & Quire Quarter Standard Quill & Quire Half-Page Highlight Quill & Quire Full Impression 59

Ingram Catalog Marketing Trafford has formed a strategic partnership with Ingram, America s largest book marketing and distribution company. This collaboration uses Ingram s network of booksellers, librarians and specialty retailers that rely on the company s selection of print magazines, online catalogs, e-newsletters and other book-related products in the industry. Ingram Print & Online Catalog Marketing Ingram Supplement Marketing Christian Holiday and Ingram Supplement Marketing New Year New You Ingram Library Fundamental Ingram Library Premier Library Market and Children s Market Packages Trafford and Baker & Taylor have teamed up to offer our authors a collection of exclusive marketing services that puts your book in front of thousands of children s book industry decision makers. Your book will be featured in Forecast Catalog, Baker & Taylor s most extensive publication, and their Emergent Voices microsite which is a trusted source for thousands of book-buying decision makers to discover new titles. Ingram Supplement Marketing Christian Holiday and Ingram Supplement Marketing New Year New You 52 60

Reader s Digest Marketing Packages Trafford has teamed up with one of the most recognizable brands and one of the best-selling consumer magazines in the U.S. the Reader s Digest Magazine! Promote your book with the trusted global publisher and distributor that connects more than 130 million consumers around the world. Reader s Digest Essential - Single Slot Reader s Digest Essential - Double Slot Reader s Digest Executive - Single Slot Reader s Digest ipad Edition Reader s Digest ipad Edition w/ Standard Book Video Reader s Digest ipad Edition w/ Premium Book Video 61

Book Exhibits and Conferences With Trafford s Book Exhibition Marketing Service, you can put your book on the publishing map by attracting hundreds, if not thousands, of new readers and interested book buyers. Meet fans and booklovers in person and form friendships with fellow authors and exhibitors. Take the opportunity to showcase your book to new markets across the country and around the world. Choose from over 20 carefully selected annual book trade shows to promote your book. Establish a physical presence and meet your readers in person at your chosen shows. The Book Exhibit Marketing service comes with the Publicity Plan - NetSpeak Edition. This potent duo of your personal presence and a press release campaign targeting traditional and new media outlets will give your book the best possible exposure to interested readers, book buyers, and librarians. Regional Show Exhibit National Show Exhibit International Show Exhibit New Title Showcase Exhibit Have additional questions? Contact a marketing consultant at 1.888.232.4444 today to find out more about Trafford s exclusive marketing programs. 54 62

Distribution Once your book is published, we will make it available for order in the Trafford bookstore, Barnes & Noble.com, Amazon.com, and thousands of other retail outlets worldwide through the Ingram and Baker & Taylor book distribution networks. Our bookselling offerings also include special author-only volume book discounts and a Booksellers Return program that alleviates risk and allows bookstores to return unsold copies of your book. Pricing You determine the price of your book. Some constraints apply, such as a fixed cost for the cover and page count, plus the distribution cost and royalty amount, but ultimately you establish the final book price. The cover cost and page count determine the minimum base price for the production of your book. The distribution and royalty amounts are displayed after you choose the total selling price. 63

Post-Publication Customer Support Your publishing experience with Trafford does not end with the publication of a book. Our team of consultants will continue to be available for you whenever you have questions about your book or marketing campaigns. You can easily reach us at 1.888.232.4444 for 24-hour customer support. Author Circle Our website also has an author-only area where you can find or post news about your book, communicate with other authors, or learn about upcoming book events and ask about getting involved. Featured Author Recognizing your achievement is important to us. If your book makes it to our bestseller list, is featured in a media article, wins an award, or otherwise stands out, we may get in contact with you about being the Featured Author of the Month. 64 56

Lifetime Support One of the greatest benefits of self-publishing is the print-ondemand aspect: your book never goes out of print. Trafford s professional staff is available to you for just as long. These are some of the benefits of being part of the Trafford community. My Account When you become a Trafford author, you can access this webbased portal to keep up with the progress of your book. With My Account, you can: Check your book sales and royalties regularly Make changes to your book information on our website Place orders with your author s discount Take advantage of special offers only available to Trafford authors 65

What our authors are saying It is great that you have this publishing service for authors because if you re not a well known or established author and you send your book to a big time book company, it will probably get no further than the trash can. Think of how many great books never got published because of this. Many people, myself included, have been held back because of this. Finally, a way to get published without all the other problems. Tim Bramlett, author of Sharkey and the Space Pirates Thank you so much for a beautiful copy of my book. I was more than elated to see your beautiful handling of the cover and contents of Rhyme, Reason and Reverence. It was written with commemoration and honor in mind and you kept that theme in producing a beautiful cover for the thoughts contained in the book. Estella Davis, author of Rhyme, Reason and Reverence I am now working on a screenplay for a movie from another self-published author. Since the release of my book in May 2008, I have gained the momentum and self-confidence needed to write the press releases and really market my book to the audience which may benefit from reading my book. I am donating to libraries and selling to bookstores, as well as person to person. Christie O Neil Harrison, author of Dear Tommy 66

Trafford means Quality. Self-publishing does not sacrifice quality just the opposite. Trafford gives authors new standards of quality. Our Gold Seal of Literary Excellence rewards books of exceptional merit.