Effective Mobile Movies February 22, 2017 Michele Walfred Communications Specialist University of Delaware
Overview Focus on ios devices recording and editing in this format Fundamentals of good recording Content of video Length of video Where video will be shown platform Copyright Live example editing basics http://www.stuff.tv/in/features/10 best video editing apps mobile
Plenty of apps available Apple (ios) imovie (app & desktop) FilmoraGo Pinacle Studio Pro Quick Android Adobe Premiere Clip PowerDirector Movie Pro (For filming, not editing)
imovie App Limited Music sources are limited Titles & captions are limited No Rotation Desktop Full Service imovie comes with several long jingles imovie has wide selection Rotate a movie
Vocabulary Cutaway: Video shifts or cuts to a still photograph, over music or narration. Photo can be panned, zoom in or out or stay still. Default time 4 seconds Horizontal works best Portraits must be panned and given more time (6 seconds) Ken Burns Effect B roll: Background video footage. Very effective. Appears 2 10 seconds Watch news cast Effective in combination with a longer interview Inset: Picture in picture Transition: Similar to PowerPoint
Filming Horizontal! Tripod, monopod, selfie stick Consider a script. Large Font Pay attention to the background Pay attention outside to wind shear Ask subject to work in any questions into the answer (interviews) Ask subject to pause in between paragraphs Ask subject for passive face when finished Look for branding opportunities
Rule of thirds Let your subject know how you will block the shot Source: https://churchjuice.reframemedia.com/blog/know video basics first
Equipment Mobile phone or tablet A good grip! Monopod Selfie stick Tripod Adjustable tripod grip for smartphone/tablet
Boost your brand with bumpers! Bumpers are wraps begin and end each video Use your logo, taglines, ways to contact Typically 4 second duration Longer if you have contact information Create bumpers ahead of time in PowerPoint Be Consistent
2017 Mid Atlantic Women in Ag Conference February 22, 2017 Michele Walfred Communications Specialist University of Delaware
2017 Mid-Atlantic Women in Ag Conference February 9, 2017 Dover Downs Hotel & Conference Center Dover, Delaware
https://youtu.be/_dpkksp5w6m
Video Length First 10 seconds are most important Hook One to three minutes for a commercial or promotion Two to four minutes for a how to or tutorial Break up longer topics Facebook: No limit Statistics YouTube: No limit Get a Gmail account! Statistics Twitter: Two minutes, 20 seconds Instagram: One minute
Music Optional Often used with bumpers Must use royalty free, or public domain jingles (limited on ipad/iphone) Desktop imovie >Sound Effects > Jingles Careful with copyright Buying a song on itunes and using it in any uploaded video is a violation of terms https://audiojungle.net/
Recording Sound: Native built in microphone Pick a quiet room Turn off landlines Turn off notifications Outside: Consider auxiliary microphone Ampridge lapel mic >> Movie Pro Rode mic w/ dead cat $59
Recording Sound Outside: Beware of wind shear Often used with bumpers Must use royalty free, or public domain jingles (limited on ipad/iphone) Desktop imovie >Sound Effects > Jingles Careful with copyright Buying a song on itunes and using it in any uploaded video is a violation of terms
Question: What kind of video do you want? Determine the length of your video Determine the target audience Is anyone being video tapped? Will there be a voice over narration? Only photos and b roll? Consider music. Does humor have a place
Still images Average length to appear is 4 seconds Horizontal or landscape orientation works best Portrait or vertical photos must be panned best to add 2 seconds Ken Burns Effect is optional Pixabay.com is a great source of public domain photos Minors must have photo releases Get permission on voice recorder Adults verbal permission or photo releases
Optimize for Social Media Upload to YouTube if video is to play on a website or blog Tag with keywords Short description Snappy title. How might end user search? Title with terms they use! Facebook Upload same video to Facebook Do not link to YouTube on Facebook Twitter If video is longer than two minutes, 20 seconds, share YouTube Link Under 2:20 upload directly into Twitter
For more information: http://iosguides.net/app guides/imovie for ipad/ http://www.pcworld.com/article/3054744/ios/10 tips for gettingstarted with imovie for ios.html Search YouTube for tutorials app www.walfredtechtalk.wordpress.com walfred@udel.edu Twitter @mwalfred @MidAtlanticWIA
Ready to edit? Create an album for your event Place all video and stills from that event into album Save you time searching Determine your audience & platform Several variations of the same footage
An assignment Women in Ag Conference was held in 2017 Create a commercial for next year for Facebook AND Twitter
Step 1 Create an album on my device