2017/18 Season Week 3 (10/9-10/15/17) Compared to last year, how much do you plan to spend on holiday gifts? More 15% About the same Less 12% 73% CTA s Most Wanted Tech Gifts Consumers Want to Receive 1. TV 2. Laptop 3. Pittsburgh Smartphone 4. Tablet 5. Video Game Console 14 Gubernatorial Races to Watch in 2018 (so far!) Leaning Dem CO NM PA Toss Up AK, CT, FL, IL, ME, MI, MN, NV Leaning Rep NH OH WI NFL Week 6 Thanksgiving 2017 Milwaukee 41.6 Fox 12:30p HH Live+SD Ratings 4.9 8.0 8.1 Nat l National Charlotte Nashville Dayton 9.7 Dayton Pittsburgh Kansas City HH Live+SD Ratings 39.3 38.3 CBS 4:30p NBC 8:30p Market of the Week: Flint-Saginaw-Bay City, MI (Rank# 71) Auto Purchasers Weekday Primetime Ratings (comscore) 8.8 9.0 8.7 2.3 2.2 1.9 Chrysler Chevrolet Dodge Local Broadcast Cable News TV Viewing Area (DMA) Flint Journal Newspaper Daily Penetration 2007 16.3% 2012 11.9% 2017 6.9% Top 5 Spot TV Advertisers from Kantar Media August 16 - July 17 Dols (000) Spectrum $1,597.7 S. Bernstein Law Firm $1,318.7 Art Van Furn. Store $1,227.1 Ford Dealer Assn $1,162.7 Xfinity $883.0
2017/18 Season Week 3 (10/9-10/15/17) Top 25 Broadcast S/O-S/O (10/9-10/15/2017) Top 25 Syndication (10/2-10/8/17) A25-54 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 CBS NFL NATL POST GUN 7.5 2 CBS NFL NATIONAL 7.4 3 NBC SUNDAY NIGHT FOOTBALL 6.4 4 FOX NFL SUNDAY-SINGLE 6.0 5 CBS NFL NATL POST GAME 5.7 6 CBS+NFLN THU NT FOOTBALL 5.4 7 SUNDAY NIGHT NFL PRE-KICK 4.5 8 FOX NFL SUNDAY-PST GN-NAT 4.3 9 CBS NFL TODAY UPDATE 4.2 10 CBS NFL REG POST GUN 4.2 11 BIG BANG THEORY, THE 4.2 12 CBS NFL REGIONAL 4.0 13 CBS+NFLN THU NT POST-GUN 3.7 14 THIS IS US 3.6 15 FOOTBALL NT AMERICA PT 3 3.5 16 NBC NFL SUNDAY POST 3.5 17 VOICE 3.3 18 60 MINUTES 3.2 19 VOICE-TUE 3.2 20 FOX NFL SUNDAY-POST 3.1 21 CBS+NFLN THU NT PRE-KICK 3.0 22 CBS THU NT POST-GAME 2.9 23 FOOTBALL NT AMERICA PT 2 2.7 24 NFL ON FOX PREKICK 2.6 25 GOOD DOCTOR, THE 2.6 M-F Evening News (10/9-10/13/17) A25-54 Rank Program Name Live+SD US AA% 1 NBC NIGHTLY NEWS 1.5 2 ABC WORLD NEWS 1.5 3 CBS EVENING NEWS 1.1 1 ESPN NFL REGULAR SEASON 4.7 2 BIG BANG-SYN (AT) 2.5 3 FAMILY FEUD (AT) 2.2 4 WEEKEND ADVENTURE 2.0 5 JUDGE JUDY (AT) 1.9 6 LAW & ORDER:SVU-WKL (AT) 1.8 7 MODERN FAMILY-WK-SYN (AT) 1.7 8 BIG BANG WKND (AT) 1.7 9 WHEEL OF FORTUNE 1.6 10 JEOPARDY (AT) 1.6 11 MODERN FAMILY-MF-SYN (AT) 1.4 12 DATELINE WKLY (AT) 1.4 13 BOBS BURGERS-SYN (AT) 1.2 14 FAMILY GUY-WK-SYN (AT) 1.2 15 FAMILY GUY-MF-SYN (AT) 1.1 16 FAMILY FEUD-WK (AT) 1.1 17 GOLDBERGS (AT) 1.1 18 TWO-HALF MEN-SYN (AT) 1.0 19 ENTERTAINMENT TONIGHT 1.0 20 DR. PHIL SHOW (AT) 0.9 21 INSIDE EDITION (AT) 0.9 22 HOW I MET-MTHR-WK-SYN(AT) 0.8 23 TMZ (AT) 0.8 24 LAW & ORDER:CI-WKL (AT) 0.8 25 LAST MAN STNDG-MF-SYN(AT) 0.8 M-F Late Night (10/9-10/13/17) A25-54 Rank Program Name Live+SD US AA% 1 TONIGHT SHOW 0.8 2 LATE SHOW-S. COLBERT 0.7 3 JIMMY KIMMEL LIVE! 0.6 Top 10 Time Shifted S/O-S/O Programs (10/9/2017-10/15/2017) A25-54 Live+SD (000) THE BIG BANG THEORY THIS IS US GREY'S ANATOMY SURVIVOR WILL & GRACE MODERN FAMILY VOICE VOICE-TUE THE GOOD DOCTOR EMPIRE Time-Shifted LIVE
Week 3 (10/9-10/15/17) Household Live+SD Ratings The Gifted Monday, October 9 th, 9:00p (E) Fox 5.2 4.9 4.7 4.2 4.1 2.4 National New Orleans Cincinnati Oklahoma City Detroit Milwaukee The Flash (Season Premiere) Tuesday, October 10 th, 8:00p (E) The CW 3.9 3.4 3.3 3.3 3.2 1.7 National Norfolk Las Vegas Oklahoma City louisville raleigh-durham 9.7 Seal Team Wednesday, October 11 th, 9:00p (E) CBS 8.1 8.0 7.8 7.5 4.9 National Dayton Nashville Charlotte Cincinnati Ft. Myers
NFL Week 6 Household Live+SD Ratings on Local Broadcast Stations DMA Local HH Rating Team (Score) (Score) Team Local HH Rating DMA Philadelphia 25.5 Eagles (28) (23) Panthers 21.5 Charlotte Chicago 20.9 Bears (27) (24) Ravens 23.9 Baltimore Cleveland 20.2 Browns (17) (33) Texans 21.1 Houston Milwaukee 41.6 Packers (10) (23) Vikings 36.4 Minneapolis Detroit 20.2 Lions (38) (52) Saints 34.1 New Orleans Miami 13.0 Dolphins (20) (17) Falcons 19.9 Atlanta Boston 32.9 Patriots (24) (17) Jets 12.7 New York S.F.-Oakland 12.2 49ers (24) (26) Redskins 19.5 D.C. Tampa Bay 15.3 Buccaneers (33) (38) Cardinals 18.3 Phoenix Los Angeles 5.9 Rams (27) (17) Jaguars 22.3 Jacksonville Pittsburgh 39.3 Steelers (19) (13) Chiefs 38.3 Kansas City Los Angeles 7.9 Chargers (17) (16) Raiders 12.3 S.F.-Oakland New York 13.9 Giants (23) (10) Broncos 37.0 Denver Indianapolis 15.0 Colts (22) (36) Titans 15.7 Nashville Source: Nielsen Overnights, 10/12/17, 10/15/17 & 10/16/17 @ CBS / NFLN game (CBS local delivery only) ^ ESPN games simulcast on broadcast station in each market BYE WEEK: Buffalo, Cincinnati, Dallas and Seattle OVERTIME
2017/18 Season Week 3 (10/9-10/15/17) Spanish Language Television Spanish Language programs on Spanish broadcast affiliates (Azteca, Estrella TV, Telemundo, UniMas and Univision) attracted 11% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. In the market of Detroit, Spanish- Language programs on Spanish broadcast stations attracted 0% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. Total U.S. Primetime % Broadcast Viewing to Spanish Networks Spanish Language % Viewing to Spanish Programs A18-49 Live+SD Detroit, MI Spanish Stations Hispanic Households 10/9-10/15/17 A18-49 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 SENOR DE LOS CIELOS V - R 4.5 2 SENOR DE LOS CIELOS V - W 4.5 3 RUMBO AL MUNDIAL 10/10 4.3 4 SENOR DE LOS CIELOS V - T 4.3 5 SENOR DE LOS CIELOS V - M 4.1 6RANK CBS NFL NATL POST PROGRAMS GUN 3.9 NET 6 SENOR DE "P25-54L+SD LOS CIELOS V - F AA%" 4.6 7 SENOR DE LOS CIELOS V - F 3.9 7 CBS NFL NATIONAL 4.2 1 PORQUE EL AMOR MANDA THU UNI 1.7 8 CBS NFL NATIONAL 3.9 8 CBS NFL NATL POST GUN 4.2 9 SIN SENOS SI HAY P II - W 3.4 9 SIN SENOS SI HAY P II - R 4.0 10 NBC SUNDAY NIGHT FOOTBALL 2 3.4 10 SIN SENOS 0.5SI HAY P II - W 4.0 11 SIN SENOS SI HAY P II - R 3.4 12 SIN SENOS SI HAY P II - M 3.3 13 MI MARIDO TIE FAMILIA MON 2.9 14 MIRA QUIEN BAILA 5 SUN 2.9 15 ROSA DE GUADALUPE MON 2.9 16 CBS NFL NATL POST GAME 2.8 17 ROSA DE GUADALUPE TUE 2.8 18 FOX NFL SUNDAY-SINGLE 2.8 19 JENNI R: MARIPOSA BA - R 2.8 20 SIN SENOS SI HAY P II - F 2.7 1 SENOR DE LOS CIELOS V - T 5.2 2 RUMBO AL MUNDIAL 10/10 5.2 3 SENOR DE LOS CIELOS V - R 5.1 4 SENOR DE LOS CIELOS V - W 5.1 5 SENOR DE LOS CIELOS V - M 5.0 11 SIN SENOS SI HAY P II - M 4.0 12 NBC SUNDAY NIGHT FOOTBALL 3.9 13 MIRA QUIEN BAILA 5 SUN 3.7 14 MI MARIDO TIE FAMILIA MON 3.5 15 ROSA DE GUADALUPE TUE 3.4 16 ROSA DE GUADALUPE MON 3.4 17 FOX NFL SUNDAY-SINGLE 3.3 18 SIN SENOS SI HAY P II - F 3.2 19 MI MARIDO TIE FAMILIA FRI 3.1 20 JENNI R: MARIPOSA BA - M 3.1
Market Close-Up: Flint-Saginaw-Bay City, MI Flint is the birthplace of General Motors and is second only to Detroit in auto production. It continues to work to build a broader economic base. There is a small but proud base of cultural attractions including an orchestra and other performing arts, plus some quality museums. Saginaw is a middle-of-the-road industrial city and gateway to recreational areas in northern Michigan. Once an important forest products processor, that industry has declined somewhat and the area now has more general industry and agricultural processing. Bay City is a natural Great Lakes port and center for shipping, and has a vast industrial presence including GM, Dow Chemical, Dow Corning, and a number of smaller chemical, forest products and other basic industries, drawn by transportation, timber, and local brine deposits. Median Income Flint-Saginaw-Bay City, MI $24,679 At-A-Glance DMA Rank TV Households Population 2+ 71 411,210 989,790 SMSA Total Retail Sales Flint-Saginaw-Bay City, MI $16,931,153 African American HH Rank Hispanic HH Rank Asian HH Rank Cable Penetration ADS Penetration 73 106 108 52.4 33.3 WBSF WEYI WJRT TV stations serving the area of Flint-Saginaw-Bay City, MI: The CW, WEYI (CW), Charge! NBC, WBSF (NBC), TBD ABC, MeTV, ABC 12 WeatherNation 69% Social Media platform Reach Reliance on Media to Stay Informed % Agree 54% 44% WNEM WSMH CBS, MyNetworkTV, Cozi TV, Ion Television FOX, Antenna TV, Comet, Stadium 24% TVB Member Stations Flint-Saginaw-Bay City, MI Interesting Facts Back to the Bricks is an annual cruise that celebrates the age-old tradition of teenagers cruising from spot to spot. This festival spans five days and includes a rolling cruise, Brick Flick at a drive-in theatre and much more. Paul Spaniola was a six-time world pipe-smoking champion and went to Hollywood to teach Susah Haywood how to smoke a pipe. He opened his pipe shop in 1930, selling handmade pipes and his own mix of tobacco. The name Saginaw is widely believed to mean "where the Sauk were" in the Ojibwe language, possibly in reference to the Sauk tribe who lived at the mouth of the river. 55-64 65+ 13% Flint-Saginaw-Bay City, MI Demographic Overview 15% TV Newspaper Radio Magazines Age <18 23% 10% 18-24 Hispanic 97% 3% Social 39% Media platform Reach 25-54 47% loyal to vehicle brand
2017/18 Season Local Market Close-Up: Flint-Saginaw-Bay City, MI Market: Flint-Saginaw-Bay City, MI Series Ranker (Week of 09/11/17 09/17/17) Rtg Rnk Series Station # Eps Day Local Time Run Time Live+SD Rtg 1 NBC NFL SUNDAY NT FOOTBALL WEYI (NBC) 1 U 8:36 PM 172 12.7 2 NFL ON FOX NAT-RN DLY BNS WSMH (FOX) 1 U 4:56 PM 59 12.0 3 NFL on FOX National WSMH (FOX) 1 U 4:34 PM 22 11.8 4 NFL on FOX National WSMH (FOX) 1 U 5:55 PM 165 11.7 5 NFL on FOX Fill WSMH (FOX) 1 U 4:25 PM 9 11.4 6 America's Got Talent WEYI (NBC) 1 W 8:00 PM 61 10.9 7 WNEM TV-5 News at 6 WNEM (CBS) 5 M T W R F 6:00 PM 30 10.5 8 ABC World News Tonight with David Muir WJRT (ABC) 5 M T W R F 6:30 PM 30 10.0 9 Jeopardy! WNEM (CBS) 5 M T W R F 7:00 PM 30 10.0 10 CBS Evening News WNEM (CBS) 5 M T W R F 6:30 PM 30 9.7 11 FOX NFL Game Break WSMH (FOX) 1 U 4:14 PM 11 9.5 12 Wheel of Fortune WNEM (CBS) 5 M T W R F 7:30 PM 30 8.9 13 ABC World News Tonight WJRT (ABC) 1 U 6:30 PM 30 8.8 14 America's Got Talent WEYI (NBC) 1 T 9:00 PM 120 8.5 15 NBC NFL SUNDAY NT PRE-KICK WEYI (NBC) 1 U 8:27 PM 9 8.4 16 CBS NFL Single WNEM (CBS) 1 U 1:03 PM 186 8.3 17 60 Minutes WNEM (CBS) 1 U 7:00 PM 60 8.2 18 NBC NFL SUNDAY NT FTBL-SUS LN WEYI (NBC) 1 U 11:28 PM 21 8.1 19 WNEM-TV5 News at 11 WNEM (CBS) 1 S 11:00 PM 35 8.0 20 The Big Bang Theory WNEM (CBS) 2 M R 8:00 PM 31 7.8 Purchasers by Auto Make (comscore) Primetime HH Ratings Jun 17 Weekday Prime (8p-11p) 9.4 8.8 8.7 8.6 9.2 7.7 8.3 7.5 2.1 2.3 1.9 2.1 2.1 2.3 1.8 2.6 Chevrolet Chrysler Dodge Ford GMC Honda Jeep Toyota Local Broadcast Cable News Local Broadcast News Avg. HH Rating vs. Cable Network News Avg. HH Rating Avg. Local Broadcast News 3.5 0.5 Average Cable Network News Channels
Data Sources: CPC Strategy s The 2017 U.S. Holiday Shopping Forecast CTA: 10/13/17 TVs Still Tops In Holiday Tech: CTA by Alan Wolf Auto Sales: 10/9/17 Automotive News Ratings: Nielsen NPower, NNTV, Arianna, WRAP Newspaper TV Viewing Area: SRDS Circulation, 2007, 2012 & 2017 National Broadcast: The Nielsen Company, NNTV, Live +Same Day estimates, S/O-S/O = Sign-On to Sign-Off Time Shifted Programs: The Nielsen Company, NNTV, Live and Live + Same Day estimates Top 100 Programs: Nielsen NPower Syndication: The Nielsen Company, NNTV, Live +Same Day. Syndication data is a week behind the current report week. Hispanic Households: The Nielsen Company, NPower, Live+SD Spanish Language Programs: The Nielsen Company, NPower, Live + Same Day. For Primetime daypart, Spanish Broadcast affiliates: Azteca, Estrella TV, Telemundo, UniMas & Univision; English Broadcast affiliates: ABC, NBC, CBS, Fox, CW, Me TV, Bounce TV, Cozi TV, Escape, Grit & Laff. Independents excluded due to unknown language format. For local markets: The Nielsen Company, Arianna, Live+Same Day. Local Market At-A Glance/Overview: SRDS (Nielsen Segmentation & Market Solutions), GfK MEMRI Local Market Close-Up: comscore StationView Essentials, Affinity Answers, Kantar Media Top 20: HH Series Ranker All Day, Ranked on Same Day DVR Metrics Auto Purchasers: comscore data. Weekday Primetime comparison of the top broadcast networks versus the top 4 cable news networks, standard and HD feeds. Local News Strength: All Day average of top 4 cable networks (CNN, Fox News, Headline News and MSNBC), standard and HD feeds vs. All Day Local Broadcast News average. Live HH rating used from the latest available month.