USA Gymnastics TV Campaign station GUIDELINES
Instructions for Customization of the USA Gymnastics TV Commercial(s) Life Needs Agility and Life Needs Confidence STEP 1: SELECT YOUR FILES In order to accommodate the most common edit/production software used by most TV stations, USA Gymnastics has multiple versions of the spots titled Life Needs Agility and Life Needs Confidence each version saved with a different set of file specifications. Please make your HD and SD file selection from the options below. HIGH DEFINITION FILES Spec Set: HD-1A 1920x1080 Interlaced 50 mbps bitrate 4:2:2 Constant Bit Rate Spec Set: HD-1B 1280x720 40 mbps bitrate Spec Set: HD-2A 1920x1080 Spec Set: HD-2B 1280x720 standard DEFINITION FILES Spec Set: SD-3A FORMAT: SD 720x480 25 mbps bitrate 4:2:2 Constant Bit Rate Spec Set: SD-3B FORMAT: SD 720x480 To receive your digital files and the related art elements, please contact USA Gymnastics directly: Kent Koven, Director of New Media P (317) 829-5649 E kkoven@usagym.org 2
STEP TWO: CUSTOMIZE THE COMMERCIALS For optimum results, please use the following guidelines when customizing the TV commercials for your local USA Gymnastics Member Clubs. AUDIO CUSTOMIZATION 1) Announcer Copy You will have a total of 5 seconds in which to fit the Member Club customization. Please be aware of the time limitation and use one of the following examples as your guideline. Example Member Club: Member Club name: Interactive Academy Member Club phone number: 317-733-3000 Member Club website address (URL): http://www.interactiveacademy.com Recommended Copy Approach (select only one): Interactive Academy, call 317-733-3000 for more information Visit InteractiveAcademy.com or call 317-733-3000 Learn more at InteractiveAcademy.com 2) Announcer Talent In order to provide contrast against the male Announcer VO Talent already used in the commercials, please use a female voice for the customization tag. For technical assistance, please contact USA Gymnastics directly: Kent Koven, Director of New Media P (317) 829-5649 E kkoven@usagym.org 3
STEP TWO: CUSTOMIZE THE COMMERCIALS (continued) VISUAL CUSTOMIZATION 1) Logo The Member Club will provide to you their logo in a high-res file. Please use the following placement guideline to determine the best position for their logo on the provided title card background (USAG-Art Card-CLUB TEMPLATE-FNL.psd). These graphic elements can be found in the same folder as the TV commercial files. 2) Contact Info In addition to the Member Club logo, you will need to typeset the Member Club phone number (including area code) or the Member Club URL. Please use the following placement guideline and the provided font (Gill Sans Std Regular). The PC and Mac-friendly font file can be found in the same folder as the TV commercial files. Club logo should be consistent with the size of the icon shown here. Logos should not exceed an overall height of 378 pixels. (use provided title card background file). Club website OR phone number should be consistent with the font, size and color shown here. FONT: Gill Sans Std Regular COLOR: R-147 G-149 B-152 SIZE: 65 pt (use provided title card background file)... Example of correct logo and contact info placement. 4
STEP THREE: CLIENT APPROVAL Send your customized files to the Member Club for their approval. You will need to confirm what kind of technical ability the Member Club has. In some cases, it may be easier to ask the Member Club contact to approve the commercials in your studio. USA Gymnastics 132 E. Washington St., Suite 700 Indianapolis, IN 46204 (317) 237-5050 USAGym.org 2011 USA Gymnastics. All Rights Reserved.