CADD Centre Corporate Identity Release :2.0 Date :02/09/2011
lines This guide outlines the proper usage of the logo and the importance of the trade mark best practises. It is a tool to help maintain a consistent look and feel in all corporate communications. logo as per the guidelines laid by the Corporate Communications Department to avoid any damage or confusing usage. For further clarifications, please write to corpcom@caddcentre.ws The consistent use of the elements of communications, including our logo and all trademarks, ensure the stability and recognisability of the CADD Centre brand. Note: Logo usage for all CADD Centre brochures, tradeshow graphics and exhibits, sponsorship materials, joint certification artworks and press re l e a s e s m u s t b e a p p rove d by co r p o ra te communications. Franchisees of CADD Centre are encouraged to use the About the logo This is CADD Centre corporate logo and the company name is CADD Centre Training Services Private Limited. When written, the first part should be spelled with all uppercase CADD and followed by the second part with the first letter in caps ''Centre''. CADD Centre logo is a registered trade mark and copywrite protected.
Positioning of Logo Clear space It is important to maintain sufficient space surrounding the CADD Centre logo so that it is recognised and doesn't get merged with any other elements present in a page. Width of C Equals X x Kindly refer the illustration; there should always be atleast the size of the ''x'' around all sides of the logo. The logo should never be placed within a frame that violates the clear space guidelines. Horizontal logo The horizontal version of the logo is the preferred CADD Centre logo and should be used in colour if possible for most applications. The ''R must always be attached to the logo. Logo Types We have 2 types of logo; 3D & 2D. For print medium 2D logo is preferred 3D 2D Size restrictions Proper logo size is important in maintaining the identity and readability. Ensure that logo is used as per the size specification given. In general, for print and web, the logo should be sized proportionately. 1.5 cm 2.5 cm 3.5 cm
Positioning of Logo Logo colour The full-colour version of the logo should be used as much as possible. If printing is limited to single colour the logo should be printed only in black colour. 4 colour process Colour value for print and web Full -Colour logo on a coloured back ground The preferred full colour CADD Centre logo should always appear on white back ground. Never reverse the logo in colours that do not have sufficient contrast to ensure readability. Logo reversed to White It is preferred to have the logo print positive in black rather than reversed. The logo may reverse to white if there is no other option available - provided the background colour offers sufficient contrast for clear readability. For print C 0 M -100 Y -100 K -0 For web R 255 G -0 B -0
Logo Don'ts Disproportionately adjusting the size of the logo or distorting the logo in any way. Placing the logo on a background with a patterned background or an image. Cadd Centre Using elements from the logo as a graphic or in combination with any other type or text such as centre location. CADD centre CADD Center Mylapore Dwarka
Logo Don'ts Use the appropriate tag line of our company wherever our company logo is used Asia s No#1 CAD Training Company Driving Digital Designs Franchise of CADD Centre should not use the name of the company along with their franchise name. X CADD Training Centre X in the illustration denotes franchisee company name X CAD Centre Note that the registration mark is Superscript, which means smaller and above the line of typing. CADD CENTRE Do not tilt Do not change the colour Do not place the logo inside a closed shape Do not change the font Do not change the logo colour to match the background colour The examples shown here represent some of the more common abuses, but this is by no means an exhaustive list of incorrect uses.
Thank you! CorpCom Corporate Office: #91, Dr. Radhakrishnan Salai, Gee Gee Crystal, 8th Floor, Mylapore, Chennai - 4. Ph: (91 44) 4596 6100