Table of Contents. 1-1) DDP(Dongdaemun Design Plaza) ) Dongdaemun History & Culture Park

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Table of Contents 1. DDP( Design Plaza&Park )... 1 1-1) DDP( Design Plaza)... 2-6 1-2) History & Culture Park... 7-8 2. Culture & Arts Around DDP... 9 1) Performance - Man of La Mancha... 10 2) Exhibition - Museum of Korean Literature... 11 3. Must Experience Around DDP... 12 1) Traditional Experience - Hanbok Cafe... 13 2) Unique Experience - Jong Ie Nara Paper Art Museum... 14 4. Regional Cultural Highlights Around DDP... 15 1) Historic Sites... 16-17 2-1) Shopping - Traditional Markets... 18 2-2) Shopping - Fashion Towns... 19 3) Food... 20 4) Arts... 20 5) Regional Cultural Map... 21-2 -

DDP( Design Plaza&Park) 1-1. DDP( Design Plaza) 1-2. History & Culture Park - 1 -

1-1 DDP( Design Plaza) Attraction DDP( Design Plaza) Capacity No limit Organizer Design Foundation Phone +82-2-2096-0180 Website http://www.ddp.or.kr (Available in 2014) Date March 21, 2014 Category Price Day Pass 9,000 Details Hours 24 hours (differ by space) Tickets (Tentative) Discounted Price for Students/ages 65 and older/ patriots and veterans/disability grades 4-6/groups of 20 or more Children (Up to 3 years of age)/national merit recipients/disability grades 1-3/state guests and diplomatic missions Available Languages English, Japanese, Chinese Area History & Culture Park, Business Centers, Spiral Ramp, Pyeonghwa (Peace) Square, Convenience Facilities About DDP DDP On March 21, 2014, Korea's largest atypical-structured DDP will become 's new landmark. A multiple cultural space to experience 's past, present and future as well as participate in various culture and arts events Unique opportunities for visitors through the 60 stories of attractions based on historical/space/creative resources Various culture and arts events (performances/launching shows/concerts/conferences/exhibitions) to be held A space for citizens and tourists to not only relax but also learn "Future & Design Museum" of convergence for children to experience and play at the same time DDP Overview Program Special exhibitions like Fashion Week and Hunmin Jeongeum Haeryebon ("Explanations and Examples of Correct Sounds to Instruct the People") by Gansong Art Museum Collection, the home of Korea's art treasures, as well as various grand opening exhibitions Joint exhibition with Gansong Art Museum Collection (Mar. 21, 2014-Mar. 20, 2016): In collaboration with DDP, national treasure-class relics, which were shown to the public only twice a year up to now by Gansong Art Museum Collection, will be exhibited for 3 years. Grand-ing Exhibition Programs: As part of DDP's grand-opening exhibition programs, various exhibitions, such as Sports & Design, Zaha in, Enzo Mari and Ulm Models, will be featured. - 2 -

Grand-ing Exhibition Programs Program Location Component (Exhibition+Unit Event) Sports and Design Zaha in (U.K.) - Beyond Architecture Enzo Mari (Italy) - Design Ethics Ulm Models (Germany) - Models after Ulm Korea's Design and Prototypes Special Exhibition Hall Future & Design Museum Lobby, Conference Hall Event Hall Design Gallery Design Museum Sports+Design exhibition Talk concert and autograph signing event Zaha Hadid s architecture and design Exhibition Roundtable Design exhibition by Enzo Mari Chair-building event Design exhibition by Bauhaus Education Forum Creative culture for design International Academic Symposium, conservation demonstration v Exhibition titles are subject to change / Exhibition schedule (+82-2-2096-0056) About Design Plaza (DDP) About DDP Date: March 21, 2014 Completion Date: End of November 2013 Purpose: A multiple cultural space to introduce global design trends and innovative design ideas as well as experience 's past, present and future Facilities: 15 areas within 5 sections for Art Halls, Museums, Business Centers, Convenience Facilities and Parks Architecture by: Zaha Hadid / Construction by: Samsung C&T Lot Area: 62,957m2 Building Area: 25,008m2 Gross Area: 85,320m2 Size: 3 floors under ground, 4 floors above ground Construction Duration: Mar. 2009-Nov. 2013 Facility Location Image Area ( m2 ) Content A Studio B2 2,991.52 A space for creative content brainstorming and ideas through conferences, fashion shows, concerts as well as film and drama production presentations and premieres A multi-purpose studio of 1,500 seats R T H A L Banquet Hall B2 1,547.51 A multi-service area of 1,000 seats for multi-purpose events like conferences, international gatherings, exhibitions, etc., where food and beverages can be served L S Conference Hall B2 414.45 A conference hall of 200 seats for global-scale meetings and forums - 3 -

Facility Location Image Area ( m2 ) Content Special Exhibition Hall B2 1,216.31 An exhibition hall of design and fashion for global design trends Grand-ing Exhibition: Designed to Win (tentative) M U S Design Museum 2F 1,462.23 A space to share Korea's creativity and spirit on design and culture with the world and into the future Grand-ing Exhibition: Special Exhibition on Korea's Design and Prototypes E U M S Design Spiral Ramp B2-4F 3,357.77 A hallway connecting different exhibitions as well as a space to rest and try hands-on exhibitions A symbolic space of DDP museums Future & Design Museum 4F 1,892.18 A space of hands-on experience and exhibitions for children and youths based on STEAM content About DDP B Business Street 1F A street-concept business platform to use and experience design trends and culture diversity U S 6,187.88 I N E S Trend Lab 1F - 2F An interaction space among experts and citizens to learn of and exchange ideas on creative knowledge (public participation) S C E N T Designer's Lounge 4F 570.4 A resting area as well as a space to exchange new knowledge and trends E R S Education Center 3F 1,094.22 A center for various educational programs, such as design-related seminars, discussions, workshops, etc. A M E N I T I E S Convenience Facilities B2 8,010.14 A space to experience and shop for lifestyles of design, featuring K-Style, F&B, beauty and more, as well as a rest area - 4 -

Candidates of 60 DDP Attractions Based on DDP's historical resources, spatial resources and creative resources, the purpose is to turn DDP into an attraction itself by coming up with story resources for various experience to visitors. The candidates of 60 DDP attractions will be utilized as DDP's main content to provide unique experience to visitors and to encourage revisits. Historical Resources: Locations to experience 's sense of place and history. Sites and exhibition halls for a glimpse of the lifestyle back in the Joseon era as well as attractions to bring back the memories of Stadium e.g. > Igansumun, Seonggwak Chiseong, Hadogamteo, lighting tower, flameholder, City Artifacts Exhibition Hall, etc. Spatial Resources: Attractions of DDP's basic facilities and spatial characteristics, showing off DDP's global-level technical skills. Story-telling of the benefits of spaces through unique experience here and there e.g. > Metanymic landscape of DDP, Ojakgyo (bridge), deck lounges within the business centers, DDP Photo Zone, etc. Creative Resources: Putting stories to complex spaces so that all those visiting DDP can easily enjoy what DDP has to offer e.g. > Symbolic sculptures, street furniture, a media wall & tour with citizen participation, etc. Category Historical Resource Location Photo What to Note A b o u t th e C a n d id a te s o f D D P A ttra c tio n s Historical Resources Igansumun (Water Gate / Joseon Dynasty) Seonggwak Chiseong (Fortress wall with a protruding bastion / Joseon Dynasty) Igansumun was a water gate used to drain water from inside the castle Chiseong was a terrace built for defense, protruding from the main wall for areas hard to defend against attacks Chiseong, recorded in the Compilation of Literature Record, was discovered for the first time at DDP Shaped Stairs Along with the unique exterior panels, the shaped stairs in different forms by floor bring out the diversity and interrelated beauty Spatial Resources Exterior Panels The architectural skills used to cover the building with a total of 45,133 sheets of 4mm aluminum panels in different sizes and curvatures Creative Resources Square behind Stadium Memorial Hall Art chairs, the winner of a public contest, are set up for visitors to rest DDP Photo Zone A media wall (photo zone) that citizens can freely use for to treasure their memories - 5 -

About the Architect, Zaha Hadid About the Architect Zaha Hadid, a notable architect from the U.K., is recognized to be one of the best and is attracting a lot of attention all over the world. In 2004, she received the Pritzker Architecture Prize, known as the Nobel Prize of architecture. Surroun-d ing To construct a 3-dimensional atypical architecture, a total of 45,133 sheets of 4mm aluminum panels in different sizes and curvatures were used. On the rooftop of DDP, succulent plants that stay green all year round were planted for natural seasonal changes. There is a History & Culture Park ( Stadium Memorial Hall, History Hall) nearby DDP to experience the history and culture of. Close to a subway station for easy access Product Develop- ment Tips Seonggwak, Igansumun, Hadogamteo and other relics of the Joseon Dynasty within DDP can be utilized as part of the story resources for tour products. Products can be developed in line with DDP's various exhibitions, educational programs and hands-on activities. Products can be developed in collaboration with Doosan Tower, Market and other nearby shopping centers What's Nearby (Treasure No. 1), Seonggwak Park, Gwangjang Market, Bangsan Market, Pyeonghwa (Peace) Market, Migliore, Doosan Tower, Hanbok Cafe, Jong Ie Nara Paper Art Museum, Museum of Korean Literature, Doosan Art Center, Chungmu Art Hall, Cheonggyecheon (Stream) - 6 -

1-2 History & Culture Park ( to the Public) Attraction History & Culture Park Capacity No limit Coordinator Design Foundation Phone Park Management Office +82-2-2266-7088 Information Center +82-2-2266-7077 Info Website http://ddp.seoul.go.kr Hours 10:00-21:00 Closed Available Languages January 1, New Year's Day, Chuseok Pamphlets: English, Japanese, Chinese Price Booking +82-2-2266-7077, +82-2-2266-7088 Groups Booking required for 20 or more History & Culture Theme Park that encompasses 's yesterday and today; history and culture; and tradition and advanced technology ed in 2009, one can experience both of Joseon Dynasty's Seonggwak and Hadogamteo as well as the history of Stadium from the modern period. Assorted exhibitions, performances and educational programs and visits are available. Attraction Location Image Content Tour Info S e o u l Seonggwak (265m 2 ) Recovery of Seonggwak and Igansumun destroyed during Japanese Igansumun: A water gate that passes seonggwak (fortress wall) of the capital city Permanent Exhibition About the Park Stadium Memorial Hall (213m 2 ) A diorama to reminiscence of various athletic competitions and events once held at Stadium as well as life back then Permanent Exhibition Hours: 9:00-19:00 Guided Tour: Pamphlets (Korean, English, Japanese, Chinese) History Hall (522m 2 ) Built to preserve and display excavated relics found during the construction of History & Culture Park 2,778 excavated relics Various exhibition programs and hands-on activities available to learn about Permanent Exhibition Hours: 9:00-19:00 Guided Tour: Pamphlets, QR Codes (Korean, English, Japanese, Chinese) - 7 -

Attraction Location Image Content Tour Info Design Gallery (341m 2 ) Design Exhibition: Exhibition of latest design issues and trends v Check schedule prior to visit Special Exhibition Hours: 9:00-19:00 About the Park Event Hall (679m 2 ) A space of design, architecture, fashion, culture and history involving public participation v Check schedule prior to visit Yugu (City Artifacts) Exhibition Hall (1,450m 2 ) Display of city artifacts from the Joseon Dynasty Yugu: Artifacts that provide tips and hints on the structures and forms of civil engineering and construction back then Permanent Exhibition Outside Performance Hall Fashion shows and design-related launching shows reflecting the unique features of v Check schedule prior to visit Special Performance/Show Capacity: 100 seats How to Get There DDP Location: Sindang-dong, Jung-gu, Directions: Exit 1 and 2 of History & Culture Park Station (Subway Lines 2, 4, 5) Parking: Underground parking (B1-B3) within DDP for 355 vehicles Surroun- ding Product Develop- ment Tips What's Nearby An inter-related formed design park where the entire park is in a curved shape Various historical contents of make up the park Products can be developed in line with 's Cheonggye Square-to-DDP walking tour package (http://bit.ly/1breule) Products can be developed in line with surrounding cultural/arts/traditional activities (Hanbok Cafe, Chungmu Art Hall, etc.) (Treasure No. 1), Seonggwak Park, Gwangjang Market, Bangsan Market, Pyeonghwa (Peace) Market, Migliore, Doosan Tower, Hanbok Cafe, Jong Ie Nara Paper Art Museum, Museum of Korean Literature, Doosan Art Center, Chungmu Art Hall, Cheonggyecheon - 8 -

Culture & Arts Around DDP 1. Performance - Man of La Mancha 2. Exhibition - Museum of Korean Litera - 9 -

1 Performance_Man of La Mancha Hall Chungmu Art Hall Grand Theater Capacity 1,255 seats Organizer Hwang Bo-yae Phone +82-2-556-8556 Website www.cmah.or.kr Period Nov. 19 (Tues), 2013 - Feb. 9 (Sun), 2014 Details Hours Available Languages Day Time Tues-Fri 20:00 Sat 15:00, 19:30 Sun, Holidays English, Japanese Tickets Seat VIP R S A Price 130,000 110,000 80,000 14:00, 18:30 Individual Review 1588-5212 Booking 170 minutes Group 20 or more Payment 60,000 Cash or credit card (Visa, MasterCard and other foreign cards accepted) Man of La Mancha - A truly healing musical with a message of hopes and dreams What first began as a TV broadcast in 1960, this musical masterpiece has been an all-time favorite since it was played as a musical in 1965 in New York. In Korea, it was first introduced as Don Quixote in 2005, and was retitled Man of La Mancha in 2007. The musical is about whether to choose despair or to have hopes and dreams during hardships in life. As Quixote, Jo Seung-woo, who starred in 2012 TV drama Ma-ui (Horse Doctor), and Jeong Sung-hwa, who played Jean Valjean in Les Miserables, were chosen. About Chungmu Art Hall The art center opened in 2001 and has a grand theater, a round-shaped middle theater and a creative studio-like small theater, along with a number of practice rooms. How to Get There DDP Chungmu Art Hall Location: 131 Heungin-dong, Jung-gu, Directions: 50m toward History & Culture Park from Exit 9 of Sindang Station (Subway Line 6) 150m toward History & Culture Park from Exit 1 of Sindang Station (Subway Line 2) Parking: Within Chungmu Art Hall for 181 vehicles Fee: 3,000 for 4 hours if watching a performance About Perfor- mance Surroun- ding Product Develop- ment Tips What's Nearby A musical about famous Don Quixote that can be enjoyed by even foreign visitors DDP-related product development possible Close to a subway station for easy access DDP, Market, Migliore, Doosan Tower, Cheonggyecheon, Singdang-dong Topokki Alley - 10 -

2 Exhibition - Museum of Korean Literature Hall Museum of Korean Literature Capacity 50 persons Organizer Curator Seo Young-ran Phone +82-2-2277-4857 Website www.kmlm.or.kr Period Permanent Exhibition Mon-Fri 10:00-17:00 Details Hours Sat (Nov-Apr) 10:00-12:00 (May-Oct) 10:00-16:00 Category Individual Group (10 or more) Closed and Holidays Tickets Payment General Student Cash 3,000 2,000 2,000 1,500 Group Tour Guided Tour Booking by phone Booking by phone Go into the lives of modern and contemporary Korean authors with more than 100 years of history and feel their love for literature here at the Museum of Korean Literature. About Exhibition Handwritten manuscripts, collection of major poems (600 or so), first editions of major novels (500 or so) and more in possession and on display General Exhibition Hall: Display of first-edition books and photographs on the genealogy of Korea's modern and contemporary literature Central Exhibition Hall: Portraits and handwritten manuscripts of famous authors, such as writers Yi Kwang-su and Kim Dong-in as well as poets Han Yong-un and Yi Sang Exhibition Hall of Major Poets: Collections of poems and books as well as photographs of Korea's 8 notable contemporary poets, such as Kim So-wol, Jeong Ji-yong and Yun Dong-ju About Museum of Korean Literature Korea's first modern and contemporary museum of Korean literature established in 1997 How to Get There Surroun- ding Product Develop- ment Tips What's Nearby Museum of Korean Literature DDP Displays of Korea's modern and contemporary literatures in one view Location: 186-210 Jangchung-dong 2-ga, Jung-gu, Directions Go 50m straight from Exit 1 of Dongguk Univ. Station (Subway Line 3) Walk straight down the alley to the left of Paradise Building Pass the parking lot to get to the destination Parking Parking lot available in front of the museum Large tour buses must reserve spots by phone in advance Possible traditional products for development in collaboration with Namsangol Hanok Village and Hanbok Cafe Collaboration with DDP ( History Hall) for Korean traditional hands-on activity products DDP, Jong Ie Nara Paper Art Museum, Chungmu Art Hall, Jangchung-dong Jokbal Alley, Dongguk University, (Treasure No. 1), Fashion Street, Hanbok Cafe, Namsangol Hanok Village - 11 -

Must Experience Around DDP 1. Traditional Experience - Hanbok Cafe 2. Unique Experience - Jong Ie Nara Paper Art Museum - 12 -

1 Traditional Experience - Hanbok Cafe Attraction Hanbok Cafe Capacity 20 persons Organizer Yun Seo-hee Phone +82-70-7569-0652 Website http://blog.naver.com/hanbokcafe Hours 11:00-19:00 Closed Every Wednesday Booking Phone Pkg What's Included Price Woman's A 1 set of hanbok, self-shot photos, 1 beverage 20,000 Available Languages (Booking) Japanese, English Details Prices *Inquire for exclusive tour agency prices Woman's A-1 Woman's B-1 Woman's C-1 1 set of hanbok, 1 4x6 photo, 1 frame, a photo CD (5 ea), hair, self-shot photos, 1 beverage 1 set of hanbok, makeup, hair, self-shot photos, 1 beverage 1 set of hanbok, 1 4x6 photo, 1 frame, a photo CD (5 ea), makeup, hair, self-shot photos, 1 beverage Call for more packages 33,000 39,000 51,000 Payment Cash (40% discount) - Indicated prices are 40% discounted prices Credit card (20% discount) - Visa, MasterCard and other foreign cards accepted A chance to become actors and actresses by trying on traditional Korean costumes seen in Korean dramas About Cafe Traditional costumes and stages available as seen in dramas like Dae Jang Geum, Haereul Pum-eun Dal, Sungkyunkwan Scandal, Dong Yi Activity Order: Full makeup Photo shoots by a professional photographer Photo editing for 15 minutes after the shooting/receive your prints A special package available a Korean palace tour wearing a traditional costume (*Inquire separately) Gayageum, janggu and other traditional Korean instruments available to try out A traditional pouch for everyone to keep as a gift How to Get There Hanbok Cafe DDP Location: 3F, 18-40 Eulji-ro 6-ga, Jung-gu, Directions: Exit 4 of History & Culture Park Station Take the first alley on the left Go 50m straight Turn to the Kimbap Cheonguk alley and the cafe is in the left building (3F) Parking: No parking (Paid parking available across the street in the Good Morning City parking lot) Surroun- ding Product Dev. Tips What's Nearby Become a drama star with various accessories, costumes and makeup tools Many foreign visitors come to visit with a majority of visitors from Greater China (Hong Kong, Taiwan) Product development may be possible in collaboration with DDP, Museum of Korean Literature, and Jong Ie Nara Paper Art Museum Shopping products in collobration with shopping centers (Doosan Tower, Migliore, Lotte Fitin, etc.) DDP, History & Culture Park, Museum of Korean Literature, Jong Ie Nara Paper Art Museum, Doosan Tower, Migliore, Lotte Fitin - 13 -

2 Unique Experience - Jong Ie Nara Paper Art Museum Attraction Jong Ie Nara Paper Art Museum Capacity Differ by event Organizer Jeong Ja-young Phone +82-2-2279-7901 Details Website www.papermuseum.or.kr Hours 9:30-18:00 Closed Every Sunday, National Holidays Booking *Must book in Phone, Website advance Prices See below Guided Tour Min. 10 - Max. 30 (Booking by phone required 3 days in advance) Payment Activities: Pre-Pay Cash or credit card (Visa, MasterCard and other foreign cards accepted) A paper art museum for traditional and contemporary experience using paper as well as paper-related exhibitions All activities are done in the order of <Make paper art Wrap-up and presentation Museum tour with a curator Event Mini Book on Cultural Experience Around the World Age Requirement (Events open to only groups of 10 or more /30 or less) Children (5-7) Period Price Image Pencil Holder with Traditional Prints Grades 1-4 Sept. 2 (Mon), 2013 - Dec. 31 (Tues), 2013 8,000 About Museum Octangle Jewelry Box Grade 4 and up 1 st Round -10:30-12:00 2 nd Round -14:00-15:30 Traditional Mask Children (6 and up) 10,000 Hanji-Making Training 7 and up / 6 people max. Inquire for schedule 10,000 How to Get There About Jong Ie Nara Paper Art Museum Established in 1998 to spread Korea's valuable hanji (Korean paper) artifacts as well as contemporary paper art displays to promote the superiority and creativity of paper art within Korea and abroad DDP Jong Ie Nara Paper Art Museum Location: Jong Ie Nara Building, 62-35 Jangchung-dong 1-ga, Jung-gu, Directions: In front of Exit 3 of Dongguk Univ. Station (Subway Line 3) Parking: Max. of 20 vehicles Surroun- ding Product Dev. Tips What's Nearby 5000 or so paper artworks of various genres in possession and on display Paper art activity room is big enough to fit large groups of tourists -experience products can be developed in collaboration with the Museum of Korean Literature and DDP DDP, Museum of Korean Literature, Jangchung-dong Jokbal Alley, Dongguk University, (Treasure No. 1), Fashion Street, Hanbok Cafe, Namsangol Hanok Village, Chungmu Art Hall - 14 -

Regional Cultural Highlights Around DDP 1. Historic Sites 2-1. Shopping - Traditional Markets 2-2. Shopping - Fashion Towns 3. Food 4. Arts - 15 -

Regional Cultural Highlights 1) 1) Historic Sites No. Category Name Location Hours Closed Admission Information Note 1 Heunginjimun 288 Yulgok-ro 69 Jongno 6-ga, Jongno-gu, All Day (No inside viewing) Management Office: +82-2-2148-4 166 Treasure No. 1 2 History & Culture Park (Igansumun and other) 22 Majang-ro 251-7 Sindang-dong, Jung-gu, Park: 09:00-19:00 Daily Exhibition: Tues-Sun 09:00-19:00 January 1 Major Holidays January 1 Major Holidays Mondays (Booking required for groups of 20 or more) Information Center: +82-2-2266-7 077 Park Management Office: +82-2-2266-7 088 Igansumun, Relics, History Hall, Stadium Memorial Hall 3 Gwanghuimun 105 Gwanghui-dong 2-ga, Jung-gu, 5 All Day Jung-gu: +82-2-3396-5882 Historic Site No. 10 4 5 National/City-Designated Cultural Heritage Relics of Cheonggyecheon (Stream) (Site of Gwangtonggyo, Supyogyo and Ogansumun) Donggwanwangmyo (Shrine) 6 Jijangam (Temple) 7 Anyangam (Hermitage) 8 Ehwajang (House) 270-1 Gwancheol-dong, Jongno-gu,, etc. 9 Namdaemun-ro, Jung-ju, etc. 84 Nangye-ro 27-gil 238-1 Sungin-dong, Jongno-gu, 59-6 Naksanseonggwakdong-gil 626-3 Changsin-dong, Jongno-gu, 61 Changsin 5-gil 130 Changsin-dong, Jongno-gu, 32 Ihwajang 1-gil 1 Ihwa-dong, Jongno-gu, All Day 06:00-18:00 (No inside viewing)) 09:00-18:00 (Inside viewing only upon request) 09:00-18:00 (Inside viewing only upon request) Only by booking 09:00-17:00 (Closed 12:00-13:00) Management Office: +82-2-2148-4 146 Jijangam: +82-2-763-66 93 Jongno-gu: +82-2-731-11 71 +82-2-762-31 71 Historic Sites No. 461 Treasure No. 142 Treasure No. 1621, Cultural Property No. 46, No. 55, etc. City-Designated Tangible Cultural Heritage No. 122, Numerous Cultural Property City-Designated Monument No. 6 9 Seongjemyo (Shrine) 385-1 Dongho-ro 4-96 Bangsan-dong, Jung-gu, No viewing Jung-gu: +82-2-3396-5 882 City-Designated Tangible Cultural Heritage No. 7 10 Gwanseongmyo (Shrine) 2 Dongho-ro 30-gil 186-140 Jangchung-dong 2-ga, Jung-gu, No viewing Jung-gu: +82-2-3396-5 882 City-Designated Cultural Asset No. 6 11 Jeonggak- (Temple) of Dongguk University Sungjungjun of Gyeonghuigung Palace 30 Pildong-ro 1-gil 26-1 Pil-dong 3-ga, Jung-gu, All Day +82-2-2260-3016~8 City-Designated Tangible Cultural Heritage No. 20 12 Supyogyo (Bridge) Jangchung-dong 2-ga, Jung-gu, All Day Management Office: +82-2-2267-8 855 City-Designated Tangible Cultural Heritage No. 18 13 Seonggwak Park Jongno 6-ga, Jongno-gu, All Day Doseong Seonggwak Park 14 Historic Parks Naksan Park (Central Square, Exhibition Hall, etc.) 15 Hullyeon Park 7-9 Naksan 3-gil San 2-10 Dongsung-dong, Jongno-gu, 227 Eulji-ro 40-3 Eulji-ro 5-ga, Jung-gu, All Day All Day Management Office: +82-2-743-7985~6 Management Office: +82-2-2268-5 810 Doseong Seonggwak Park Joseon Dynasty Military training command turned into a park during Japanese imperialism 16 Jangchungdan Park 261 Dongho-ro 196 Jangchung-dong 2-ga, Jung-gu, All Day Management Office: +82-2-2267-8 855 Eulmisabyun Chungshindan Turned into a park during Japanese imperialism 1) Planning & Publication by: Design Foundation Citizen Design Research Institute - 16 -

No. Category Name Location Hours Closed Admission Information Note 17 Historic Parks Changsindong Dolsanmit (Jeolgaeji) 18 Biudang Changsin 6na-gil Changsin-dong, Jongno-gu, Naksan-gil Changsin-dong, Jongno-gu, All Day 09:30-17:00 Management Office: +82-2-743-79 85 Stone Pit during Japanese Imperialism Home of Lee Soo-gwang Symbolizing an Uprighteous Man 19 National Medical Center 245 Eulji-ro 18-79 Euljiro 6-ga, Jung-gu, All Day (Inquire for tour past center operation hours) +82-2-2260-7 114 Modern hospital of 1958 20 Kyungdong Church (Designed by Kim Soo-geun) 204 Jangchungdan-ro 26-6 Jangchung-dong 1-ga, Jung-gu, Inquire for tour past service hours +82-2-2274-0161 Contemporary religious building of 1981 21 Welcome City (Designed by Seung Hyo-sang) 272 Dongho-ro 190-10 Jangchung-dong 2-ga, Jung-gu, Inside viewing only upon request Saturdays Stage Factory Home +82-2-720-07 49 Contemporary office building of 2000 22 Seosan Obstetrics and Gynecology (Designed by Kim Joong-up) 349 Toegye-ro 11-6 Euljiro 7-ga, Jung-gu, Inside viewing only upon request (Currently, a design company) Saturdays Arium: +82-2-2261-1 233 Modern hospital of 1967 23 Modern Architectures The Korean Church Centennial Memorial Building 29 Daehak-ro 3-gil 135 Yeonji-dong, Jongno-gu, Inside viewing only upon request +82-2-741-43 70 Contemporary religious building of 1981 24 Apartment 25 Jibong-ro 328-17 Changsin-dong, Jongno-gu, No inside viewing Apartment in 1965 25 Jangchung Gymnasium 241 Dongho-ro 200-102 Jangchung-dong 2-ga, Jung-gu, Reopening in June 2014 First indoor gymnasium of 1963 26 The Shilla VIP Guest House 249 Dongho-ro 202 Jangchung-dong 2-ga, Jung-gu, Inside viewing only upon request +82-2-2233-3 131 Guest House for State Guests in 1967 27 Main Building of former Jeongsin Womens High School 17 Kimsangok-ro 136-5 Yeonji-dong, Jongno-gu, No inside viewing Hangil Movement Base in 1910-17 -

2-1) Shopping - Traditional Markets No. Category Name Location Hours Closed Major Item 1 Gwangjang Market 88 Changgyeonggung-ro 6-1 Yeji-dong, Jongno-gu, General Plaza 09:00-18:00 Food 09:00-23:00 Hanbok, Second-hand clothing 10:00-19:00 Fabrics/wedding prep/ancestral rites/ hanbok/food 2 Jungbu Market Ojang-dong, Jung-gu, 03:00-18:00 Dried fish and other dried products 3 Bangsan Market Jugyo-dong, Jung-gu, 08:00-19:00 (differ by store) Wrapping paper/prints/ wallpaper/ flooring/baking supplies and appliances 4 Jongno Sinjin Market Jongno 5-ga, Jongno-gu, 08:00-19:00 (differ by store) Food Street 11:00-24:00 Every 1 st and 3 rd Tents/service centers/hiking items 5 6 Traditional Markets Jongno Flower Market Jungang Market (Sindang Underground Shopping Center Hwanghakdong Market) Jongno 6-ga, Jongno-gu, 10:00-18:00, Holidays Seeds/flowers/plants 22 Toegye-ro 85-gil From Sindang-dong to Hwanghak-dong, Jung-gu, 02:00-23:00 Every 3 rd Sunday Food kitchen supplies/equipment interior/machinery 7 Flea Market in front of Dongmyo Toegye-ro 85-gil, Toegye-ro 87-gil Hwanghak-dong, Jung-gu, Weekdays 14:00- Sat & Sun 09:00- Used goods 8 Changsin (Alley) Market Jong-ro 51-gil, Changsin 3-gil, Changsin 4-gil Changsin-dong, Jongno-gu, 10:00-20:00 Food 9 Daehakcheon Book Wholesale Jongno 6-ga, Jongno-gu, 10:00-19:00 Books by subject 10 Changsindong Stationery & Toy Street Jong-ro 52-gil 390 Changsin-dong, Jongno-gu, 08:00-19:00 Stationary 11 12 Commercial Streets Changsindong Aquarium Street Changsindong Stamp Street Jong-ro 54-gil 412 Changsin-dong, Jongno-gu, 09:00-19:00 Aquarium fish/fish tanks Changsin-dong, Jongno-gu, 09:00-20:00 Stamps/prints 13 Sports Street Euljiro 5-ga, 6-ga, 7-ga, Jung-gu, 10:00-20:30 (differ by store) Sunday Morning (differ by store) Sports supplies Uniforms - 18 -

2-2) Shopping - Fashion Towns No. Category Name Location Hours Closed Major Item 1 Doosan Tower 2 Migliore Fash-i 3 on Hello apm Retail 4 Good Morning City 5 Lotte Fitin 6 Mater-ials Wholesale & Retail Complex Market 7 Donghwa Plaza 8 9 10 11 Shoes Wholesale & Retail Fashion Wholesale Dongmun Market Shoes Wholesale A,B,C Tongil Plaza New Peace Fashion Town 12 South Peace Market 13 Kwanghee Fashion Mall 14 Golden Town 15 Max Style 16 Pyeonghwa (Peace) Market 17 Fashion Mall Yours 18 Designer Club 19 20 Ariel Six Jeil Pyeonghwa (Peace) Market 21 East Peace Market 22 Art Plaza 23 Studio W 24 Hyeyang Elysium 25 Techno Plaza 26 27 Theot Cheong Pyeonghwa (Peace) Market 28 Hansum 204 29 apm Lux 30 apm 31 New Zone 275 Jangchungdan-ro 18-12 Euljiro 6-ga, Jung-gu, 263 Jangchungdan-ro 18-185 Euljiro 6-ga, Jung-gu, 253 Jangchungdan-ro 18-35 Euljiro 6-ga, Jung-gu, 247 Jangchungdan-ro 18-21 Euljiro 6-ga, Jung-gu, 264 Eulji-ro 21-31 Euljiro 6-ga, Jung-gu, 266 Jong-ro 289-3 Jongno 6-ga, Jongno-gu, 34 Jangchungdan-ro 13-gil 17-415 Euljiro 6-ga, Jung-gu, 44-14 Jong-ro 437 Changsin-dong, Jongno-gu, Jong-ro 50da-gil - 295,307,319 436 Changsin-dong, Jongno-gu, 20 Jangchungdan-ro 13-gil 17 Euljiro 6-ga, Jung-gu, 298 Cheonggyecheon-ro 217 Sindang-dong, Jung-gu, 282-10 Jangchungdan-ro 772 Sindang 1-dong, Jung-gu, 21 Majang-ro 1-gil 777 Sindang 1-dong, Jung-gu, 34 Majang-ro 204-1 Sindang-dong, Jung-gu, 3 Majang-ro 773 Sindang-dong, Jung-gu, 246 Cheonggyecheon-ro 17 Euljiro 6-ga, Jung-gu, 22 Majang-ro 251-7 Sindang-dong, Jung-gu, 72 Eulji-ro 45-gil 199-10 Sindang-dong, Jung-gu, 13 Majang-ro 775 Sindang 1-dong, Jung-gu, 19 Majang-ro 776 Sindang-dong, Jung-gu, 298 Cheonggyecheon-ro 217 Sindang 1-dong, Jung-gu, 28 Majang-ro 1-gil 213-67 Sindang-dong, Jung-gu, 22 Majang-ro 1-gil 213-8 Sindang-dong, Jung-gu, 18 Majang-ro 1-gil 213-49 Sindang-dong, Jung-gu, 17 Majang-ro 1ga-gil 213-51 Sindang-dong, Jung-gu, 334 Cheonggyecheon-ro 217-91 Sindang-dong, Jung-gu, 293 Dasan-ro 193-2 Sindang-dong, Jung-gu, 30 Majang-ro 204-48 Sindang-dong, Jung-gu, 51 Toegye-ro 73-gil 199-17 Sindang-dong, Jung-gu, 40 Majang-ro 198-3 Sindang-dong, Jung-gu, 62 Eulji-ro 45-gil 200-5 Sindang-dong, Jung-gu, 10:30-05:00 10:30-04:30 Sun 23:00- Mon 19:00 Mon 04:30- Tues 10:30 10:20-05:00 Tuesdays 10:30-04:30 Tues 04:30- Wed 10:30 Men's & Women's & Kids' Clothing/Accessories Men's and Women's Clothing/Accessories Men's/Women's/Kids' Clothing/Accessories/Spo rtswear Men's & Women's & Kids' Clothing 11:00-24:00 Sportswear/Appliances 07:00-19:00 Holidays 07:00-19:00 03:00-15:00 03:00-15:00 Complex A & B 22:00-10:00 Complex C 08:00-18:00 Holidays Holidays 20:00-12:00 Sat 18:00-Sun 20:00 B1F-1F 00:00-14:00 2F-3F 20:00-11:00 Sat 18:00-Sun 20:00 21:00-17:00 Sat 17:00-Sun 21:00 Fabrics/Bedding/ Wedding Prep/Materials, etc. Ties/Buttons/Materials/Dr ess Shirts Shoes Shoes Men's & Kids' Clothing/Sportswear/Mat erials Men's & Women's Clothing/Underwear Men's & Women's Clothing/Jeans/ Accessories Men's & Women's & Kids' Clothing/Fur/Leather/Acc essories 09:00-18:00 Fur/Leather 10:00-05:00 Sat 10:00-22:00 Sun 20:00-10:00 Sat 22:00-Sun 20:00 22:00-18:00 20:10-06:00 Saturdays 20:00-08:00 Sat 08:00-Sun 20:00 21:00-17:00 Sat 17:00-Sun 21:00 21:00-17:00 1F-4F 05:00-17:00 B1F 21:00-09:00 Sat Afternoon- Sun Morning Men's & Women's Clothing Sportswear/Daily Goods Men's & Women's & Kids' Clothing /Accessories Men's and Women's Clothing Men's and Women's Clothing/Accessories Men's & Women's Clothing/Accessories Women's Clothing/Accessories Golf Wear Men's & Women's Clothing/Sportswear 20:30-09:00 Sat 09:00-Sun 20:30 Women's Clothing 20:30-07:30 Sat 07:30-Sun 20:30 20:00-10:00 Sat 10:00-Sun 21:00 Women's Clothing/Underwear/Acce ssories Sportswear Display 21:30-06:00 Saturdays Women's Clothing 04:30-16:00 Women's Clothing 00:00-15:00 20:00-08:00 20:00-05:00 Sat 20:00 - Sun 08:00 Sat 05:00- Sun 20:00 20:00-06:00 Saturdays 20:00-08:00 Sat 08:00- Sun 20:00 Women's Clothing/Accessories Shoes/Accessories/Party Costumes Women's Clothing/Bags/Belts/Acce ssories Men's & Women's Clothing/Accessories Men's & Women's Clothing/ Shoes/Accessories - 19 -

3) Food No. Category Name Location Hours Closed Major Item 1 Gwangjang Market Food Alley 88 Changgyeonggung-ro 6-1 Yeji-dong, Jongno-gu, 09:00-23:00 Kimbap/Bindaetteok Sundae/Yukhoe 2 Jongno Sinjin Market Whole Chicken Alley Jongno 5-ga, Jongno-gu, 10:30-24:30 Major Holidays Chicken stew 3 Jongno Sinjin Market Grilled Fish Alley Jongno 5-ga, Jongno-gu, 07:30-20:00 Major Holidays Grilled Fish 4 Jungang Asia Street Gwanghui-dong 1-ga, Jung-gu, 10:00-23:30 Lamb meet 5 6 Food Jungang Market Sindang Underground Shopping Plaza Hoe Center Changsin Spicy Jokbal (Pig Feet) Alley Toegye-ro 85-gil-566 119 Hwanghak-dong, Jung-gu, Underground of Jungang Market Jong-ro 51-gil Changsin-dong, Jongno-gu, 09:00-25:00 Every 3 rd Sunday Hoe 10:30-24:00 Every 1 st & 3 rd Mondays Spicy pig feet 7 Hwanghakdong Gopchang (grilled intestine) Alley Hwanghak-dong, Jung-gu, 00:00-24:00 Grilled pork/beef intestine 8 Singdang-dong Topokki Town Dasan-ro 33-gil, 35-gil, Toegye-ro 76-gil Sindang 1-dong, Jung-gu, 09:00-24:00 Every 2 nd & 4 th Mondays Topokki 9 Jangchungdong Jokbal (Pig Feet) Alley Jangchung-dong 1-ga, Jung-gu, 12:00-23:30 Pig feet 10 Ojangdong Naengmyun (cold noodle) Street Ojang-dong, Jung-gu, 11:00-21:00 Every 1 st & 3 rd Tuesday (Wednesday) Cold noodles 4) Arts No. Category Name Location Hours Closed Admission Information Note 1 Screening MegaBox 2 Chungmu Art Hall 3 4 5 6 7 8 Performances Exhibitions Exhibition Exhibitions Doosan Art Center Space 111 Sindang Creative Arcade Museum of Korean Literature Jong Ie Nara Paper Art Museum Korea Museum of Modern Costume House of Park Soo-geun (Pyoseok stone) 247 Jangchungdan-ro Good Morning City 9F, 18-21 Euljiro 6-ga, Jung-gu, Toegye-ro 73-gil-387 131 Heungin-dong, Jung-gu, 15 Jong-ro 33-gil 270 Yeonji-dong, Jongno-gu, 87 Majang-ro 119 Hwanghak-dong, Jung-gu, Underground of Jungang Market 268 Dongho-ro 186-210 Jangchung-dong 2-ga, Jung-gu, 166 Dongho-ro 20ga-gil Jong Ie Nara Building 3F, 62-35 Jangchung-dong 1-ga, Jung-gu, 241-2 Yulgok-ro Sujin Building 9F, 55-1 Changsin-dong, Jongno-gu, 11 Jibong-ro 393-16 Changsin-dong, Jongno-gu, All Day Weekdays 09:00-18:00 Sat & Sun 10:00-18:00 06:00-23:00 (Gallery - Weekdays 10:30-20:00 / Sat & Sun 10:30-19:00) 09:00-20:00 Weekdays 10:00-17:00 Sat & Sun 10:00-12:00 09:30-18:00 11:00-16:00 No inside viewing (Currently a restaurant) Holidays Holidays Mondays Ticket purchase for screening Ticket purchase for performance Ticket purchase for performance Exhibition Adult 3,000 Student 2,000 (Groups of 10 or more 2,000 ) Adult 3,000 Student 2,000 (Groups of 20 or more 2,000 ) Adult 5,000 Child 3,000 (Groups of 20 or more 4,000 ) +82-1544 -0070 +82-2-2230-6601 +82-2-708-5001 +82-2-2232-8833 +82-2-2277-4857 +82-2-2279-7901 +82-2-744-7340 Films Musicals Arts Conte mporar y Literat ure Paper Art Musica ls Arts Exhibition Clothing Birthplace of Park Soo-ge un 9 Artists Baek Nam-june House (Pyoseok stone) 5 Jong-ro 53-gil 178 Changsin-dong, Jongno-gu, No inside viewing Birthplace of Baek Nam-j une - 20 -

Regional Cultural Map 2) Museum of Korean Literature Anyangam Main Building of former Jeongsin Womens High School Donggwanwangmyo Folk Flea Market Changsin (Alley) Market Doosan Art Center Space 111 Jongno Flower Market Stationery & Toy Street Flea Market in front of Dongmyo Heunginjimun Gwangjang Market Jongno Sinjin Market Complex Market Seongjemyo Hwanghakdong Market Bangsan Market Hullyeon Park National Medical Center History & Culture Park Sindang Creative Arcade Jungang Market Chungmu Art Hall Jungbu Market History & Culture Park Gwanghuimun 2) Map Design: Song Gyu-man + DYNAGRAM - 21 -

_Vol. 7 2013.11.25-22 -