2017/18 Season Week 4 (10/16-10/22/17) How much do you expect to spend on gifts this holiday season? Factors Influencing Decision to Shop at a Retailer 46% Retailer Holiday Strategies Invest more in Marketing in 2017 85% 16% 13% Start efforts earlier 79% Overall Price Brand Quality Product Selection Change efforts 77% NFL Week 7 Milwaukee 42.8 Pittsburgh 40.1 Dayton Boston 37.6 Nat l HH Live+SD Ratings Click here for all the announced 2017 Holiday Specials Many more to come! Game 1 28.6 24.2 8.7 National L.A. Houston HH Live+SD Ratings 12.7 Auto Purchasers Weekday Primetime Ratings (comscore) 12.0 11.4 2.6 2.3 2.3 Chrysler Chevrolet Dodge Local Broadcast Cable News Market of the Week: Spokane, WA (Rank# 71) TV Viewing Area (DMA) Spokane Spokesman Newspaper Daily Penetration 2007 23.6% 2012 16.7% 2017 13.8% Top 5 Spot TV Advertisers from Kantar Media September 16 - August 17 Dols (000) AutoNation Local Dlr $784.5 Dave Smith Local Dlr $764.1 Toyota Dealer Assn $710.4 Fred Meyer $562.4 Xfinity $533.2
2017/18 Season Week (10/16-10/22/17) Top 25 Broadcast S/O-S/O (10/16-10/22/17) Top 25 Syndication (10/9-10/15/17) A25-54 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 NBC SUNDAY NIGHT FOOTBALL 7.4 2 CBS NFL NATIONAL 7.1 3 FOX NFL SUNDAY-SINGLE 5.9 4 CBS NFL NATL POST GUN 5.5 5 CBS+NFLN THU NT FOOTBALL 5.4 6 SUNDAY NIGHT NFL PRE-KICK 5.2 7 CBS NFL REGIONAL 4.7 8 CBS+NFLN THU NT POST-GUN 4.5 9 CBS NFL REG POST GUN 4.4 10 CBS NFL TODAY UPDATE 4.2 11 BIG BANG THEORY, THE 4.0 12 FOOTBALL NT AMERICA PT 3 4.0 13 NBC NFL SUNDAY POST 3.8 14 THIS IS US 3.5 15 FOX NFL SUNDAY-PST GN-NAT 3.4 16 60 MINUTES 3.4 17 VOICE 3.2 18 FOX NFL SUNDAY-POST 3.0 19 VOICE-TUE 2.8 20 GOOD DOCTOR, THE 2.5 21 FOOTBALL NT AMERICA PT 2 2.5 22 CBS+NFLN THU NT PRE-KICK 2.5 23 SATURDAY NIGHT FOOTBALL 2.5 24 SURVIVOR 2.5 25 NFL ON FOX PREKICK 2.4 1 ESPN NFL REGULAR SEASON 4.2 2 BIG BANG-SYN (AT) 2.6 3 FAMILY FEUD (AT) 2.4 4 JUDGE JUDY (AT) 2.0 5 LAW & ORDER:SVU-WKL (AT) 2.0 6 WEEKEND ADVENTURE 1.8 7 JEOPARDY (AT) 1.7 8 MODERN FAMILY-WK-SYN (AT) 1.7 9 WHEEL OF FORTUNE 1.7 10 MODERN FAMILY-MF-SYN (AT) 1.6 11 BIG BANG WKND (AT) 1.5 12 DATELINE WKLY (AT) 1.4 13 FAMILY GUY-MF-SYN (AT) 1.1 14 GOLDBERGS (AT) 1.1 15 FAMILY GUY-WK-SYN (AT) 1.1 16 ENTERTAINMENT TONIGHT 1.1 17 DR. PHIL SHOW (AT) 1.1 18 BOBS BURGERS-SYN (AT) 1.1 19 FAMILY FEUD-WK (AT) 1.0 20 HOW I MET-MTHR-WK-SYN(AT) 0.9 21 TWO-HALF MEN-SYN (AT) 0.9 22 INSIDE EDITION (AT) 0.9 23 LAW & ORDER:CI-WKL (AT) 0.8 24 TMZ (AT) 0.8 25 LAST MAN STNDG-MF-SYN(AT) 0.8 M-F Evening News (10/16-10/20/17) A25-54 Rank Program Name Live+SD US AA% 1 NBC NIGHTLY NEWS 1.4 2 ABC WORLD NEWS 1.4 3 CBS EVENING NEWS (M-W/F) 1.0 M-F Late Night (10/16-10/20/17) A25-54 Rank Program Name Live+SD US AA% 1 JIMMY KIMMEL LIVE! 0.7 2 TONIGHT SHOW 0.7 3 LATE SHOW-S. COLBERT 0.6 Top 10 Time Shifted S/O-S/O Programs (10/16/2017-10/22/2017) A25-54 Live+SD (000) THE BIG BANG THEORY THIS IS US SURVIVOR WILL & GRACE VOICE MODERN FAMILY WALKING DEAD THE GOOD DOCTOR EMPIRE NCIS Time-Shifted LIVE
Week 4 (10/16-10/22/17) Household Live+SD Ratings It s the Great Pumpkin, Charlie Brown Thursday, October 19 th, 8:00p (E) ABC 6.9 6.5 6.4 6.1 6.0 3.4 National Knoxville Pittsburgh Philadelphia West Palm Oklahoma City 2.1 5.2 5.2 The Simpsons (Treehouse of Horror XXVIII) Sunday, October 22 nd, 8:00p (E) Fox 4.5 4.5 4.1 National Milwaukee Buffalo San Antonio Oklahoma City Richmond 28.6 24.2 2017 World Series (Game 1) Tuesday, October 24 th, 8:30p (E) Fox 16.2 15.5 14.9 8.7 National Houston L.A. Austin San Antonio Kansas City
NFL Week 7 Household Live+SD Ratings on Local Broadcast Stations DMA Local HH Rating Team (Score) (Score) Team Local HH Rating DMA Kansas City 31.5 Chiefs (30) (31) Raiders 11.5 S.F.-Oakland Tampa Bay 17.9 Buccaneers (27) (30) Bills 36.7 Buffalo Baltimore 22.7 Ravens (16) (24) Vikings 35.4 Minneapolis New York 9.5 Jets (28) (31) Dolphins 14.1 Miami Phoenix 14.6 Cardinals (0) (33) Rams 6.7 Los Angeles Jacksonville 22.1 Jaguars (27) (0) Colts 18.9 Indianapolis New Orleans 37.4 Saints (26) (17) Packers 42.8 Milwaukee Charlotte 22.0 Panthers (3) (17) Bears 21.1 Chicago Nashville 18.9 Titans (12) (9) Browns 20.9 Cleveland Dallas 25.2 Cowboys (40) (10) 49ers 13.4 S.F.-Oakland Denver 30.9 Broncos (0) (21) Chargers 9.4 Los Angeles Cincinnati 28.5 Bengals (14) (29) Steelers 40.1 Pittsburgh Seattle 36.6 Seahawks (24) (7) Giants 12.8 New York Atlanta 19.9 Falcons (7) (23) Patriots 37.6 Boston D.C. 10.3 Redskins (24) (34) Eagles 15.6 Philadelphia Source: Nielsen Overnights, 10/19/17, 10/22/17 & 10/23/17 @ CBS / NFLN game (CBS local delivery only) ^ ESPN games simulcast on broadcast station in each market BYE WEEK: Detroit and Houston OVERTIME
2017/18 Season Week 4 (10/16-10/22/17) Spanish Language Television Spanish Language programs on Spanish broadcast affiliates (Azteca, Estrella TV, Telemundo, UniMas and Univision) attracted 12% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. In the market of Seattle-Tacoma, Spanish-Language programs on Spanish broadcast stations attracted 0% of all primetime A18-49 viewers (not just Spanish- Speaking) this week. Total U.S. Primetime % Broadcast Viewing to Spanish Networks Spanish Language % Viewing to Spanish Programs A18-49 Live+SD Seattle-Tacoma, WA Spanish Stations Hispanic Households 10/16-10/22/17 A18-49 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 SENOR DE LOS CIELOS V - M 4.3 2 SENOR DE LOS CIELOS V - R 4.1 3 LIGA MX 10/18 4.1 4 FOX NFL SUNDAY -SINGLE 4.1 5 NBC SUNDAY NIGHT FOOTBALL 3.9 6RANK SENOR DE LOS CIELOS PROGRAMS V - T 3.9 NET 6 NBC SUNDAY "P25-54L+SD NIGHT FOOTBALL AA%" 4.4 7 SENOR DE LOS CIELOS V - F 3.8 7 SENOR DE LOS CIELOS V - F 4.4 1 PORQUE EL AMOR MANDA THU UNI 1.7 8 SENOR DE LOS CIELOS V - W 3.5 8 SENOR DE LOS CIELOS V - W 4.4 9 CBS NFL NATIONAL 3.4 9 SIN SENOS SI HAY P II - R 4.0 10 SIN SENOS SI HAY P II - R 3.4 10 SIN SENOS SI HAY P II - M 3.8 2 0.5 11 SIN SENOS SI HAY P II - T 3.4 12 SIN SENOS SI HAY P II - M 3.3 13 CBS+NFLN THU NT POST-GUN 3.1 14 CBS+NFLN THU NT FOOTBALL 3.1 15 SIN SENOS SI HAY P II - W 3.0 16 SIN SENOS SI HAY P II - F 2.9 17 MIRA QUIEN BAILA 5 SUN 2.7 18 MI MARIDO TIE FAMILIA THU 2.7 19 MI MARIDO TIE FAMILIA TUE 2.7 20 MI MARIDO TIE FAMILIA MON 2.7 1 SENOR DE LOS CIELOS V - R 5.1 2 SENOR DE LOS CIELOS V - M 5.0 3 LIGA MX 10/18 4.7 4 FOX NFL SUNDAY -SINGLE 4.7 5 SENOR DE LOS CIELOS V - T 4.5 11 SIN SENOS SI HAY P II - T 3.8 12 SIN SENOS SI HAY P II - W 3.8 13 CBS NFL NATIONAL 3.6 14 CBS+NFLN THU NT POST-GUN 3.5 15 CBS+NFLN THU NT FOOTBALL 3.5 16 SIN SENOS SI HAY P II - F 3.5 17 MIRA QUIEN BAILA 5 SUN 3.4 18 MI MARIDO TIE FAMILIA THU 3.4 19 MI MARIDO TIE FAMILIA TUE 3.3 20 MI MARIDO TIE FAMILIA MON 3.2
Market Close-Up: Spokane, WA Spokane, WA is the largest city and county seat of Spokane County, and the metropolitan center of the Inland Northwest region. It is the principal city of the Spokane Metropolitan Statistical Area, which is used synonymously with Spokane. Healthcare companies represent some of the top regional employers including Sacred Heart Medical Center and Children's Hospital and Deaconess Medical Center. Aerospace manufacturing is one of the key growing areas in the manufacturing industry in the region. Over 60 aerospace companies are currently based or have major operations in the area. Spokane was once recognized as the cheapest place to live in the Pacific Region by Forbes. Median Income Spokane, WA $42,814 SMSA Total Retail Sales Spokane, WA - $19,646,622 At-A-Glance DMA Rank TV Households Population 2+ 72 410,900 993,914 African American HH Rank Hispanic HH Rank Asian HH Rank Cable Penetration ADS Penetration 138 74 78 30.3 50.2 KAYU KHQ KLEW KREM TV stations serving the area of Spokane, WA: Fox, Antenna TV & MyNetworkTV NBC, SWX Right Now CBS, Charge!, Comet TV CBS, Justice Network, Decades KSKN The CW, Storm Tracker 2 KXLY KXMN ABC, MeTV, Heroes & Icons MeTV TVB Member Stations 61% Social Media platform Reach Reliance on Media to Stay Informed % Agree 54% 42% 23% TV Newspaper Radio Magazines Spokane, WA Interesting Facts The name Spokane originated from the Native American Indian tribe of the same name. The meaning of Spokane translates to Children of the Sun. The very first Father s Day celebration took place in this city on June 19 th of 1910. This city is home to the largest urban waterfall in the United States. The waterfall Spokane Falls is located in the center of the city itself. The Hoopfest is held here each year, and is said to be the largest 3-on-3 basketball tournament held in the world. 65+ 55-64 14% 17% Spokane, WA Demographic Overview Age 22% <18 18-24 11% Hispanic 93% 7% Social 36% Media 25-54 platform Reach 43% loyal to vehicle brand
2017/18 Season Local Market Close-Up: Spokane, WA Market: Spokane, WA Series Ranker (W eek of 09/25/17 10/01/17) Rtg Rnk Series Station # Eps Day Loc al Time Run Time Live+SD Rtg 1 NBC NFL SUNDAY NT FOOTBALL KHQ (NBC) 1 U 5:31 PM 182 30.8 2 NBC NFL SUNDAY NT PRE-KICK KHQ (NBC) 1 U 5:21 PM 10 29.1 3 NBC NFL SUNDAY NT FTBL-SUS LN KHQ (NBC) 1 U 8:33 PM 13 28.7 4 NBC NFL SUNDAY NT POST KHQ (NBC) 1 U 8:46 PM 13 21.1 5 FOOTBALL NT IN AMERICA 3 KHQ (NBC) 1 U 4:57 PM 24 20.3 6 KHQ Primetime Local News KHQ (NBC) 1 U 8:59 PM 1 16.8 7 CBS NFL National KREM (CBS) 1 U 1:45 PM 161 15.0 8 American Ninja Warrior KHQ (NBC) 1 U 9:00 PM 60 13.9 9 The Voice KHQ (NBC) 1 T 8:00 PM 60 13.8 10 FOOTBALL NT IN AMERICA 2 KHQ (NBC) 1 U 4:30 PM 27 12.6 11 CBS NFL Fill KREM (CBS) 1 U 1:41 PM 4 12.4 12 The Voice KHQ (NBC) 1 M 8:00 PM 121 12.3 13 The Big Bang Theory KREM (CBS) 1 M 8:00 PM 30 12.1 14 CBS NFL National Post-Gun KREM (CBS) 1 U 4:26 PM 4 11.9 15 CBS NFL Regional Post-Gun KREM (CBS) 1 U 1:37 PM 4 11.7 16 NCIS KREM (CBS) 1 T 8:00 PM 60 11.4 17 Young Sheldon KREM (CBS) 1 M 8:30 PM 30 11.4 18 NBC Nightly News KHQ (NBC) 6 M T W R F S 5:30 PM 30 10.9 19 This Is Us KHQ (NBC) 1 T 9:00 PM 61 9.9 20 Survivor: Heroes vs. Healers vs. Hustlers KREM (CBS) 1 W 8:00 PM 60 9.7 Purchasers by Auto Make (comscore) Primetime HH Ratings Aug 17 Weekday Prime (8p-11p) 12.0 12.7 11.4 11.8 11.2 10.9 11.7 11.5 10.4 11.8 11.3 10.6 2.3 2.6 2.3 2.3 2.2 2.1 2.3 2.2 2.1 2.6 2.3 2.5 Chevrolet Chrysler Dodge Ford GMC Honda Hyundai Jeep Nissan Subaru Toyota Volkswagen Local Broadcast Cable News Local Broadcast News Avg. HH Rating vs. Cable Network News Avg. HH Rating Avg. Local Broadcast News 3.1 0.6 Average Cable Network News Channels
Top 100 Programs P25-54 10/9/2017-10/15/2017 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 CBS NFL NATL POST GUN CBS 1 7.52 9,081 2 CBS NFL NATIONAL CBS 1 7.43 8,964 3 NBC SUNDAY NIGHT FOOTBALL NBC 1 6.44 7,768 4 FOX NFL SUNDAY-SINGLE FOX 1 6.01 7,254 5 CBS NFL NATL POST GAME CBS 1 5.70 6,882 6 CBS+NFLN THU NT FOOTBALL CBS 1 5.35 6,459 7 SUNDAY NIGHT NFL PRE-KICK NBC 1 4.54 5,481 8 FOX NFL SUNDAY-PST GN-NAT FOX 1 4.33 5,221 9 ESPN NFL REGULAR SEASON ESPN-SYN 1 4.23 5,101 10 CBS NFL TODAY UPDATE CBS 1 4.21 5,079 11 CBS NFL REG POST GUN CBS 1 4.21 5,075 12 BIG BANG THEORY, THE CBS 1 4.20 5,065 13 NFL REGULAR SEASON L ESPN 1 4.12 4,976 14 CBS NFL REGIONAL CBS 1 4.02 4,850 15 CBS+NFLN THU NT POST-GUN CBS 1 3.66 4,413 16 THIS IS US NBC 1 3.65 4,404 17 FOOTBALL NT AMERICA PT 3 NBC 1 3.54 4,274 18 NBC NFL SUNDAY POST NBC 1 3.49 4,215 19 VOICE NBC 1 3.26 3,933 20 60 MINUTES CBS 1 3.21 3,876 21 VOICE-TUE NBC 1 3.20 3,868 22 FOX NFL SUNDAY-POST FOX 1 3.15 3,796 23 CBS+NFLN THU NT PRE-KICK CBS 1 3.00 3,620 24 CBS+NFLN THU NT KICK-OFF2 CBS 1 2.94 3,549 25 CBS THU NT POST-GAME CBS 1 2.86 3,451 26 FOOTBALL NT AMERICA PT 2 NBC 1 2.70 3,257 27 GOOD DOCTOR, THE ABC 1 2.62 3,160 28 BIG BANG-SYN (AT) WARNER BROS. TV 5 2.59 3,125 29 GREY'S ANATOMY ABC 1 2.56 3,094 30 NFL ON FOX PREKICK FOX 1 2.56 3,088 31 SATURDAY NIGHT NBC 1 2.55 3,076 32 MODERN FAMILY ABC 1 2.45 2,957 33 WILL & GRACE NBC 1 2.42 2,915 34 FAMILY FEUD (AT) 20TH TELEVISION 5 2.39 2,879 35 SURVIVOR CBS 1 2.34 2,824 36 EM PIRE FOX 1 2.32 2,797 37 NCIS CBS 1 2.32 2,796 38 CBS NFL PRE-KICK 1 CBS 1 2.29 2,761 39 M LB NLCS TBS NETWORK 2 2.15 2,595 40 9JKL CBS 1 2.11 2,550 41 GOLDBERGS, THE ABC 1 2.06 2,490 42 JUDGE JUDY (AT) CBS TV DISTRIBUTION 5 2.04 2,464 43 BULL CBS 1 2.03 2,452 44 LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL 1 2.00 2,410 45 M IDDLE, THE ABC 1 1.97 2,380 46 KEVIN CAN WAIT CBS 1 1.94 2,345 47 AMERICAN HOUSEWIFE ABC 1 1.91 2,311 48 M LB AL CHAM PIONS SERIES L FOX SPORTS 1 1 1.88 2,273 49 DANCING WITH THE STARS ABC 1 1.84 2,225 50 FOX MLB ALCS GAME 2 FOX 1 1.82 2,191
Top 100 Programs P25-54 10/9/2017-10/15/2017 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 STAR FOX 1 1.78 2,149 52 WEEKEND ADVENTURE DADT/LITTON 1 1.76 2,123 53 SEAL TEAM CBS 1 1.74 2,103 54 BLACK-ISH ABC 1 1.74 2,097 55 JEOPARDY (AT) CBS TV DISTRIBUTION 5 1.73 2,087 56 NCIS: LOS ANGELES CBS 1 1.71 2,070 57 NCIS: NEW ORLEANS CBS 1 1.70 2,055 58 WISDOM OF THE CROWD CBS 1 1.69 2,038 59 MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION 1 1.68 2,025 60 WHEEL OF FORTUNE CBS TV DISTRIBUTION 5 1.67 2,020 61 NFLN THU NT FOOTBALL NFL NETWORK 1 1.64 1,985 62 LAW AND ORDER:SVU NBC 1 1.62 1,956 63 MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION 5 1.60 1,930 64 SPEECHLESS ABC 1 1.58 1,901 65 SCANDAL ABC 1 1.57 1,893 66 GOOD PLACE NBC 1 1.56 1,880 67 CHICAGO FIRE NBC 1 1.54 1,863 68 NBC NIGHTLY NEWS NBC 5 1.53 1,852 69 SUPERSTORE NBC 1 1.53 1,849 70 HAWAII FIVE-0 CBS 1 1.53 1,846 71 BRAVE NBC 1 1.52 1,835 72 CHICAGO PD NBC 1 1.52 1,834 73 ABC WORLD NEWS TONIGHT ABC 5 1.51 1,824 74 FRESH OFF THE BOAT ABC 1 1.51 1,817 75 BIG BANG WKND (AT) WARNER BROS. TV 2 1.51 1,816 76 FOX NFL SUNDAY-PRE FOX 1 1.50 1,812 77 GIFTED, THE FOX 1 1.49 1,795 78 CRIMINAL MINDS CBS 1 1.49 1,794 79 SHARK TANK ABC 1 1.46 1,768 80 M LB AL DIVISION SERIES L FOX SPORTS 1 3 1.46 1,767 81 BLUE BLOODS CBS 1 1.44 1,742 82 SIMPSONS FOX 1 1.42 1,718 83 DATELINE WKLY (AT) NBC UNIVERSAL 1 1.40 1,694 84 LAW & ORDER:TRUE CRIME NBC 1 1.40 1,685 85 GREAT NEWS NBC 1 1.39 1,683 86 ME, MYSELF & I CBS 1 1.36 1,640 87 BLACKLIST NBC 1 1.36 1,637 88 NASCAR CUP SERIES RACE NBC 1 1.35 1,635 89 ABC AFTRNOON CFTBL-12:01P ABC 1 1.35 1,632 90 M AYOR, THE ABC 1 1.35 1,626 91 CBS+NFLN THU NT KICK-OFF1 CBS 1 1.35 1,624 92 FAMILY GUY FOX 1 1.34 1,617 93 ORVILLE, THE FOX 1 1.30 1,564 94 LETHAL WEAPON FOX 1 1.29 1,555 95 M LB DIVISION SERIES TBS NETWORK 5 1.27 1,538 96 M ACGYVER CBS 1 1.27 1,536 97 FOX MLB ALCS GM2 POST FOX 1 1.26 1,526 98 SCORPION CBS 1 1.26 1,518 99 DATELINE FRI NBC 1 1.26 1,518 100 HOW TO GET AWAY W/MURDER ABC 1 1.24 1,498
Data Sources: CPC Strategy s The 2017 U.S. Holiday Shopping Forecast RetailMeNot: 2017 holiday Retail Trends & Guide Ratings: Nielsen NPower, NNTV, Arianna, WRAP Newspaper TV Viewing Area: SRDS Circulation, 2007, 2012 & 2017 National Broadcast: The Nielsen Company, NNTV, Live +Same Day estimates, S/O-S/O = Sign-On to Sign-Off Time Shifted Programs: The Nielsen Company, NNTV, Live and Live + Same Day estimates Top 100 Programs: Nielsen NPower Syndication: The Nielsen Company, NNTV, Live +Same Day. Syndication data is a week behind the current report week. Hispanic Households: The Nielsen Company, NPower, Live+SD Spanish Language Programs: The Nielsen Company, NPower, Live + Same Day. For Primetime daypart, Spanish Broadcast affiliates: Azteca, Estrella TV, Telemundo, UniMas & Univision; English Broadcast affiliates: ABC, NBC, CBS, Fox, CW, Me TV, Bounce TV, Cozi TV, Escape, Grit & Laff. Independents excluded due to unknown language format. For local markets: The Nielsen Company, Arianna, Live+Same Day. Local Market At-A Glance/Overview: SRDS (Nielsen Segmentation & Market Solutions), GfK MEMRI Local Market Close-Up: comscore StationView Essentials, Affinity Answers, Kantar Media Top 20: HH Series Ranker All Day, Ranked on Same Day DVR Metrics Auto Purchasers: comscore data. Weekday Primetime comparison of the top broadcast networks versus the top 4 cable news networks, standard and HD feeds. Local News Strength: All Day average of top 4 cable networks (CNN, Fox News, Headline News and MSNBC), standard and HD feeds vs. All Day Local Broadcast News average. Live HH rating used from the latest available month.