HOSPITALITY & INSTITUTIONS DEALER GUIDE Effective 1.22.17 5.20.17 Inferno on DIRECTV CINEMA DIRECTV the ultimate HD entertainment solution OFFER HIGHLIGHTS SELECT TM & XTRA PACKAGES See pages 13-14 3-YEAR AND 5-YEAR PROMOTIONAL OFFERS FOR HOSPITALITY & INSTITUTIONS All offers require 100% HD-capable equipment. See pages 5-11 UNIVERSITY EXCLUSIVE ENTERTAINMENT PACKAGE RATE FOR 4.05/mo. See page 11 CACHING SERVER OFFER FOR DIRECTV CINEMA WITH ON DEMAND See page 6 ADD SHOWTIME AS 2 ND PREMIUM FOR ONLY 0.99/mo. See page 9 1 ST YEAR HD ACCESS AND/OR DRE SOFTWARE FEE SUBSIDY INSTITUTIONS OFFER See page 10 PRODUCED BY DIRECTV MARKETING DEPARTMENT. NOT FOR PUBLICATION OR CUSTOMER DISTRIBUTION. Programming, pricing, terms and conditions subject to change at any time. For assistance with understanding packages, offers or benefits of DIRECTV, see page 19 for contact numbers. Inferno: 2016 Columbia Pictures Industries, Inc. and LSM Film Corporation. All Rights Reserved.
Table of Contents Hospitality & Institutions Business Types... 3 Hospitality Special Offers and Promotions...4-6 Institutions Special Offers and Promotions... 7-8 Special Offers for Hospitality & Institutions...9-10 Special Offers for Universities...11 Equipment Details...12 Hospitality and Institutions Rate Card...13-18 Contact DIRECTV...19 AT&T Capital Services for Hospitality & Institutions...20-21 Hospitality & Institutions: Standard Process Flow...22 Hospitality & Institutions: Extended Process Flow...23 Hospitality & Institutions: SFDC Workflow... 24 Hospitality Customer Qualification Worksheet...25 Dealer Checklist for Contracts... 26 Hospitality & Institutions Packages Channel Lineups... 27-32 Commercial Special Offers and Promotions...33-47 Need assistance? DIRECTV has phone numbers dedicated to different account types for customers and dealers. For Customers Customer Care IVR: Hospitality & Institutions Customer Care (HTL account types): 1.800.388.2505 (8:00am 12:00am ET) Commercial Customer Care (all other account types): 1.888.388.4249 (8:00am 12:00am ET) For Dealers H&I (HTL) Customer Account Activations, Billing and Programming Issues: 1.877.389.5372 (24/7) For Public, Business or Private Viewing (BAR, HOS, POL) Account Activations: 1.888.728.9587 2
H&I Business Types HOSPITALITY HOTELS, MOTELS WHY THEY NEED DIRECTV Give hotel guests an unparalleled entertainment experience with DIRECTV s industry-leading HD programming, sports and channel variety. Plus, our Interactive Program Guide INCLUDED with DIRECTV HD makes it easy for guests to find their favorite shows. Create an in-home experience in every room, only with DIRECTV. INSTITUTIONS SENIOR LIVING COMMUNITIES, HOSPITALS AND UNIVERSITIES WHY THEY NEED DIRECTV Whether someone is in the hospital, under care or attending college, nothing makes people feel at home like DIRECTV. As the ultimate entertainment experience with unmatched HD, sports and variety of programming, DIRECTV makes it easy to keep everyone entertained. RECREATIONAL AND CORRECTIONAL FACILITIES The Young Pope on HBO Subscription to HBO required. WHY THEY NEED DIRECTV DIRECTV has entertainment solutions to fit any institution. As the unparalleled entertainment experience with the best in HD, sports and variety of programming, DIRECTV makes it easy to give everyone the best TV for the best value. HBO, CINEMAX and related channels and service marks are the property of Home Box Office, Inc. All Rights Reserved. 3
HOSPITALITY Special Offers and Promotions
Hospitality Promotional Offers OFFER RULES: Cannot be combined with any other DIRECTV offers Subject to Early Cancellation Fees (ECF) 20-room minimum required All subsidies are per room unless otherwise noted 5-Year Agreement Offer Details HD offers DRE HD PREMIUM BUNDLE HD PREMIUM BUNDLE HD BUNDLE HD FAMILY 75 PER ROOM SUBSIDY 75 PER ROOM SUBSIDY 24 PER ROOM SUBSIDY 1,500 ONE-TIME SUBSIDY Programming requirements: SELECT Package or above + Locals + HD Access + Qualifying Premium Service^ + DRE Software Fee Both DRE H25s and DRE HR24s qualify for the offer ^Qualifying Premium Services: HBO/CINEMAX, SHOWTIME, STARZ SUPER PACK or STARZ ENCORE. Does not apply to HD L-Band or mixed SD/HD systems. Programming requirements: SELECT Package or above + Locals + HD Access + Qualifying Premium Service^ Hardware requirements : 100% HD in all units 100% HD COM1000/2000 and Receiverless HD systems Programming requirements: SELECT Package or above + Locals + HD Access Hardware requirements : 100% HD in all units 100% HD COM1000/2000 and Receiverless HD systems Programming requirements: FAMILY Package + Locals + HD Access Hardware requirements : 100% HD in all units 100% HD COM1000/2000 and Receiverless HD systems H25 Analog offers H25 Analog BUNDLE 1.50 bill credit per room/month (first 12 months) Programming requirements: SELECT Package or above + Locals Offer requires 100% HD-capable equipment H25 Analog FAMILY Eligible for the H25 buy-down Credit: N/A Programming requirements: FAMILY Package + Locals Offer requires 100% HD-capable equipment All 6 offers are available to new activations as well as existing properties that renew on a new 5-year agreement. None of the foregoing offers will be implemented through the receiver buy-down program except H25 Analog FAMILY. Dealers will pay regular prices to distributors for equipment and will then be reimbursed through the Hardware Subsidy program. 3-Year Agreement Offer Details HD offers HD PREMIUM BUNDLE 33 PER ROOM SUBSIDY Programming requirements: SELECT Package or above + Locals + HD Access + Qualifying Premium Service^ Hardware requirements : 100% HD in all units 100% HD COM1000/2000 and Receiverless HD systems ^Qualifying Premium Services: HBO/CINEMAX, SHOWTIME, STARZ SUPER PACK or STARZ ENCORE. Does not apply to HD L-Band or mixed SD/HD systems. HD BUNDLE 15 PER ROOM SUBSIDY Programming requirements: SELECT Package or above + Locals + HD Access Hardware requirements : 100% HD in all units 100% HD COM1000/2000 and Receiverless HD systems HD FAMILY 1,000 ONE-TIME SUBSIDY Programming requirements: FAMILY Package + Locals + HD Access Hardware requirements : 100% HD in all units 100% HD COM1000/2000 and Receiverless HD systems All 3 offers are available to new activations as well as existing properties that renew on a new 3-year agreement. None of the foregoing offers will be implemented through the receiver buy-down program. Dealers will pay regular prices to distributors for equipment and will then be reimbursed through the Hardware Subsidy program. Offers end 5/20/17. New approved H&I customers only. 3- or 5-year programming agreement required. Credit card required (except MA & PA). To access DIRECTV HD programming, HD Access fee (.75/room/mo.) and HD equipment req d. Offer does not include televisions and is applicable to DIRECTV HD equipment only. HD FAMILY: 3- or 5-year programming agreement required. Properties must subscribe to the FAMILY Package (2.49/room/mo.), with local channels (.50/room/mo.) if available in your market. HD Access (0.75/room/mo.) required. HD BUNDLE: 3- or 5-year programming agreement required. Properties must subscribe to SELECT Package (5.50/ room/mo.) or above, with local channels (.50/room/mo.) if available in your market. HD Access (0.75/room/mo.) required. HD PREMIUM BUNDLE: 3- or 5-year programming agreement required. Properties must subscribe to SELECT Package (5.50/room/mo.) or above, with local channels (.50/room/mo.) if available in your market. HD Access (0.75/room/mo.) and a qualifying premium channel service required. DRE PREMIUM HD BUNDLE: Pricing includes in-room receiver, remote and management control server. Offer does not include televisions and is applicable to the DIRECTV HD equipment only. 5-year programming agreement required. Properties must subscribe to SELECT Package (5.50/room/mo.) or above, with local channels (.50/room/mo.) if available in your market. HD Access (0.75/room/mo.) and a qualifying premium channel service. A (DRE) System software receiver fee (0.40/room/mo.) applies. FOR ALL HD OFFERS, IN THE EVENT YOU FAIL TO MAINTAIN YOUR PROGRAMMING AGREEMENT, YOU AGREE TO PAY AN EARLY CANCELLATION FEE EQUAL TO THE FULL SUBSIDY AMOUNT PROVIDED TO YOU. Payment is due within thirty (30) days of receipt of a notice of failure to complete the commitment period. INSTALLATION: Custom installation charges apply and installation fee is based on hotel size. HD may not be included. Applicable use tax adjustment may apply on retail value of installation. Availability of DIRECTV service may vary by location. In certain markets, programming/pricing may vary. Make and model of system at DIRECTV s sole discretion. Offers void where prohibited or restricted. Hardware and programming available separately. May not be combined with any other hotel hardware offer. Receipt of DIRECTV programming subject to the DIRECTV Terms of Service for Hospitality Establishments and the DIRECTV Terms of Service for Institutions; copy provided with new customer information packet. Taxes not included. DIRECTV programming, hardware, pricing, terms and conditions subject to change at any time. 5
DIRECTV CINEMA Offer: FREE Caching Server and FREE-to-guest access to On Demand! DIRECTV Residential Experience Plus is now better than ever with DIRECTV CINEMA and On Demand! Our latest DRE Plus technology will enhance any hotel with our best offer ever! New qualifying hotels can get free equipment worth over 6,000 when they upgrade to DRE Plus and activate DIRECTV CINEMA. Offer is only available to the first 200 hotels that activate service by 5/15/17. DIRECTV CINEMA gives guests instant access to the same hot new movie releases they enjoy at home. Plus, guests will get access to the entire HBO and SHOWTIME library of On Demand movies and original series at no additional cost and without the need to subscribe or log in.* DIRECTV CINEMA with On Demand offers guests the highest quality viewing experience without straining the hotels bandwidth! DIRECTV CINEMA with On Demand offer includes: Caching Server USB sticks Distributor licensing (up to 250 receivers) and distributor setup required for the DIRECTV CINEMA product installation Dealer install fees are not covered by this offer. Property must be VPN-connected, available via Monitoring Dashboard, and PMS-connected. Jason Bourne on DIRECTV CINEMA Programming and Commitment Period Requirements New DRE Plus Hospitality Property activated within eligible dates. (11/15/16 5/15/17) Property must subscribe to DRE Premium HD Bundle with a 5-Year Commitment Period on the Additional Services Addendum. Required Billing Codes: SELECT/ENT/XTRA, Locals, HD, DRE, Guest Welcome Screen Pro, VOD. Guest Welcome Screen Pro to be included for first 12 months only Guest Welcome Screen Basic will be guaranteed free past the first 12 months. 12-month CINEMA title banner ad test; however, DIRECTV/AT&T has the right to market 100% on WSP for up to full 5-year term, if trial is successful. Equipment Activation Requirements Property must be activated within 60 days from the equipment being shipped, which will be managed by the Build Out stage being selected in SFDC. A Dealer chargeback of 6,000 will occur (processed by DIRECTV) if the system is not activated within 60 days from equipment shipping. Distributor must drop-ship all equipment to the property once moved to Build Out in SFDC (this triggers the 60-day clock). Pipeline Management of 200 free servers: ASM and dealer will receive an email follow-up 45 days after equipment shipped (if not activated) warning of 60-day deadline and chargeback. Final notice will go out to notify of chargeback after 60-day deadline. Download the following items for more information from the Dealer Center: Fact Sheet Process Overview Offer Agreement *DIRECTV CINEMA required. Access to available DIRECTV On Demand programming based on subscription to applicable Premium networks. Jason Bourne (rated PG-13): 2016 Universal Studios. All Rights Reserved. 6
New Day on CNN HD Florence Foster Jenkins on DIRECTV CINEMA INSTITUTIONS Special Offers and Promotions New Day: & 2016. Turner Broadcasting System, Inc. A Time Warner Company. All Rights Reserved. Florence Foster Jenkins: 2016 Paramount Pictures. All Rights Reserved.
Institutions and Universities Promotional Offers OFFER RULES: 5-Year Agreement Offer Details HD offers Cannot be combined with any other DIRECTV offers Subject to Early Cancellation Fees (ECF) 20-room minimum required All subsidies are per room unless otherwise noted DRE HD BUNDLE HD PREMIUM BUNDLE HD BUNDLE HD FAMILY 75 PER ROOM SUBSIDY 75 PER ROOM SUBSIDY 42 PER ROOM SUBSIDY 1,500 ONE-TIME SUBSIDY Programming requirements: SELECT Package or above + Locals + HD Access + DRE Software Fee Both DRE H25s and DRE HR24s qualify for the offer ^Qualifying Premium Services: HBO/CINEMAX, SHOWTIME, STARZ SUPER PACK or STARZ ENCORE. Does not apply to HD L-Band or mixed SD/HD systems. H25 Analog offers Programming requirements: SELECT Package or above + Locals + HD Access + Qualifying Premium Service^ Hardware requirements : 100% HD in all units 100% HD COM1000/2000 and Receiverless HD systems Programming requirements: SELECT Package or above + Locals + HD Access Hardware requirements : 100% HD in all units 100% HD COM1000/2000 and Receiverless HD systems Programming requirements: FAMILY Package + Locals + HD Access Hardware requirements : 100% HD in all units 100% HD COM1000/2000 and Receiverless HD systems H25 Analog BUNDLE 3-Year Agreement Offer Details HD offers 1.50 bill credit per room/month (first 12 months) Programming requirements: SELECT Package or above + Locals Offer requires 100% HD-capable equipment H25 Analog FAMILY All 6 offers are available to new activations as well as existing properties that renew on a new 5-year agreement. None of the foregoing offers will be implemented through the receiver buy-down program except H25 Analog FAMILY. Dealers will pay regular prices to distributors for equipment and will then be reimbursed through the Hardware Subsidy program. Eligible for the H25 buy-down Credit: N/A Programming requirements: FAMILY Package + Locals Offer requires 100% HD-capable equipment HD PREMIUM BUNDLE 33 PER ROOM SUBSIDY Programming requirements: SELECT Package or above + Locals + HD Access + Qualifying Premium Service^ Hardware requirements : 100% HD in all units 100% HD COM1000/2000 and Receiverless HD systems ^Qualifying Premium Services: HBO/CINEMAX, SHOWTIME, STARZ SUPER PACK or STARZ ENCORE. Does not apply to HD L-Band or mixed SD/HD systems. HD BUNDLE 15 PER ROOM SUBSIDY Programming requirements: SELECT Package or above + Locals + HD Access Hardware requirements : 100% HD in all units 100% HD COM1000/2000 and Receiverless HD systems HD FAMILY 1,000 ONE-TIME SUBSIDY Programming requirements: FAMILY Package + Locals + HD Access Hardware requirements : 100% HD in all units 100% HD COM1000/2000 and Receiverless HD systems All 3 offers are available to new activations as well as existing properties that renew on a new 3-year agreement. None of the foregoing offers will be implemented through the receiver buy-down program. Dealers will pay regular prices to distributors for equipment and will then be reimbursed through the Hardware Subsidy program. Offers end 5/20/17. New approved H&I customers only. 3- or 5-year programming agreement required. Credit card required (except MA & PA). To access DIRECTV HD programming, HD Access fee (.75/room/mo.) and HD equipment req d. Offer does not include televisions and is applicable to the DIRECTV HD equipment only. All rates are per subscriber unit per month with a minimum of 25 per property per month required. HD FAMILY: 3- or 5-year programming agreement required. Properties must subscribe to FAMILY Package (2.49/room/mo.) with local channels (.50/room/mo.) if available in your market. HD Access (0.75/room/mo.) required. HD BUNDLE: 3- or 5-year programming agreement required. Properties must subscribe to SELECT Package (5.50/room/mo.) or above, with local channels (.50/room/mo.) if available in your market. HD Access (0.75/room/mo.) required. HD PREMIUM BUNDLE: 3- or 5-year programming agreement required. Properties must subscribe to SELECT Package (5.50/room/mo.) or above, with local channels (.50/room/mo.) if available in your market. HD Access (0.75/room/mo.) and a qualifying premium channel service required. DRE HD BUNDLE: Pricing includes in-room receiver, remote and management control server. Offer does not include televisions and is applicable to the DIRECTV HD equipment only. 5-year programming agreement required. Properties must subscribe to SELECT Package (5.50/room/mo.) or above, with local channels (.50/room/mo.) if available in your market. HD Access (0.75/room/mo.) required. A DIRECTV System software receiver fee of.40/unit/mo. required. INSTALLATION: Custom installation charges apply and installation fee is based on hotel size. HD may not be included. Applicable use tax adjustment may apply on retail value of installation. Availability of DIRECTV service may vary by location. In certain markets, programming/pricing may vary. Make and model of system at DIRECTV s sole discretion. Offers void where prohibited or restricted. Hardware and programming available separately. May not be combined with any other hotel hardware offer. Availability of DIRECTV service may vary by location. Receipt of DIRECTV programming subject to terms of the DIRECTV Terms of Service for Hospitality Establishments and the DIRECTV Terms of Service for Institutions; copy provided with new customer information packet. Taxes not included. DIRECTV programming, hardware, pricing, terms and conditions subject to change at any time. 8
Special Offers for Hospitality & Institutions Add SHOWTIME as 2nd Premium for only 0.99/mo. per unit Offer extended to 12/31/17! Enhance your customers experience even further. Now new and existing H&I customers can add the SHOWTIME Package as a 2nd premium for only 0.99 per unit per month for up to 5 years! That s a savings of over 60%!^ Offer details: Offer available to qualifying new and existing Hospitality and Institution customers (with a 3-year or 5-year contract) SHOWTIME must be added as the 2nd Premium (in addition to HBO /CINEMAX, STARZ or STARZ ENCORE ) on new or existing accounts Existing customer must be subscribed to a Premium channel offer (other than SHOWTIME) for 24 months New and existing customers must subscribe to SHOWTIME for the entire contract term Customer must not have received SHOWTIME programming from DIRECTV or any other distributor during the two years prior to activation If the non-showtime Premium channel is disconnected at any time, the SHOWTIME 2nd Premium offer discount will be removed Analog Swap Program Discount limited to contract term (up to five years), runs concurrent with existing terms and is non-renewable After agreement ends, discount will no longer be applied and price will roll to then-prevailing rate No base package requirement Valid on any H&I system type Offer may not be combined with any other SHOWTIME offer (e.g., SHOWTIME Direct to Property, SHOWTIME Dealer Sales Rep Incentive or other SHOWTIME marketing support) Qualifying customers are not eligible to receive subsidized printed monthly program guides from SHOWTIME ^Savings based on base rate of 2.50 for the SHOWTIME Premium channel package. SHOWTIME BEYOND, SHOWTIME NEXT, and SHOWTIME WOMEN available in HD only. NEW! Analog Swap Program at no extra cost to properties! A program whereby an eligible Hospitality and Institution establishment has the opportunity to swap all its SD Analog headend equipment to HD Analog headend equipment at no cost, while still being able to view SD programming. Properties that take the Analog Swap Program must agree to a new 5-year commitment period and subscribe to FAMILY TM Package or above with Locals. A non-prorated Early Cancellation Fee (ECF) of 2,500 will apply if the account disconnects at any time before the 5-year contract expires. The Analog Swap Program cannot be combined with any other DIRECTV subsidy or discount program. New & exciting base packages SELECT Base Package Over 90 channels, 55+ in HD. A great value package with a mix of news and entertainment. AND MORE 5.50/mo. XTRA Base Package Over 150 channels, 90+ in HD. Premium package with comprehensive sports programming. AND MORE 11.50/mo. Offers end 5/20/17. New approved H&I customers only. 3- or 5-year programming agreement required. Credit card required (except MA & PA). To access DIRECTV HD programming, HD Access fee (.75/room/mo.) and HD equipment req d. Offer does not include televisions and is applicable to the DIRECTV HD equipment only. BASE PROGRAMMING PACKAGE OFFERS: Purchase of 3 or 5 years of the FAMILY Package (2.49/room/mo.), ENTERTAINMENT Package (6.99/room/mo.), SELECT Package (5.50/room/mo.), or XTRA Package (11.50/room/mo.), with local channels (.50/room/mo.) if available in your market, required. HD Access fee of.75/room/per mo. is required. 20-room minimum room count required. All rates are per subscriber unit per month with a minimum of 25 per property per month required. All programming and pricing subject to change. IN THE EVENT YOU FAIL TO MAINTAIN YOUR PROGRAMMING AGREEMENT, YOU AGREE THAT DIRECTV MAY CHARGE YOU AN EARLY CANCELLATION FEE. CANCELLATION FEES ARE BASED ON THE PROGRAMMING PACKAGE SELECTION AND COMMITMENT PERIOD. In certain markets, programming/pricing may vary. INSTALLATION: Custom installation charges will apply. Upon receipt of signed DIRECTV agreement, your DIRECTV dealer will install your DIRECTV system based on property room count. Applicable use tax adjustment may apply on retail value of installation. Make and model of system at DIRECTV s sole discretion. Offer void where prohibited or restricted. In certain markets, programming/pricing may vary. Hardware and programming available separately. May not be combined with any other hotel hardware offer. Receipt of DIRECTV programming subject to the DIRECTV Terms of Service for Hospitality Establishments and the DIRECTV Terms of Service for Institutions; copy provided with new customer information packet. Programming and hardware subject to change at any time. Taxes not included. DIRECTV programming, pricing, terms and conditions subject to change at any time. SHOWTIME OFFER: The SHOWTIME programming offer (0.99/room/mo.) is available only as a 2nd Premium add-on. Offer available to qualifying new or existing Hospitality and Institutions accounts with a 3- or 5-year programming agreement and must not have received SHOWTIME programming from DIRECTV or any other distributor during the 24 months prior to activation. Offer is available for accounts activated on or before 12/31/17. After the applicable promotional period (3 or 5 years) ends, then-prevailing rate for SHOWTIME applies unless canceled or changed by customer prior to end of the promotional period. Offer may not be combined with any other SHOWTIME offer. 2017 Showtime Networks Inc. All Rights Reserved. SHOWTIME and related marks are registered trademarks of Showtime Networks Inc., a CBS Company. 9
Special Offers for Hospitality & Institutions (cont'd) New and existing H&I customers receive HBO and CINEMAX at no additional cost for 3 months Offer extended to 12/31/17. New and existing H&I customers* can get three months of HBO and CINEMAX at no additional cost when they sign up for new DIRECTV and HBO or HBO /CINEMAX programming service with a minimum 3-year contract Offer available for 3-year and 5-year contracts New or existing DIRECTV customers are eligible with a new agreement Customer must subscribe to a base package (SELECT, ENTERTAINMENT or XTRA) and either HBO or HBO /CINEMAX for 3 years or 5 years Customer must not have received HBO programming from DIRECTV or any other distributor during the six months prior to activation Credit will be added immediately in first month of customer s bill** *Universities excluded from HBO/CINEMAX offer. **THREE-MONTH HBO OR HBO/CINEMAX OFFER: Upon DIRECTV System activation, DIRECTV will credit the new customer's account for three consecutive months for the HBO or HBO/CINEMAX programming offer (2.75/mo. per room). In the fourth month, HBO or HBO/CINEMAX offer will automatically continue at the then-prevailing rate. Offer excludes University accounts. First-year HD Access and/or DRE software fee subsidy Institutions exclusive offer!* First-year HD Access and/or DRE software fee subsidy. Provide a greater value for your new and existing customers when they subscribe to a new HD 5-year offer agreement. Offer period extended to 12/31/17. 5-Year Agreement Offer Details HD offers DRE HD BUNDLE 75 PER ROOM SUBSIDY Additional 13.80 per room upfront subsidy Programming requirements: SELECT Package or above + Locals + HD Access + DRE software fee Both DRE H25s and DRE HR24s qualify for the offer HD PREMIUM BUNDLE 75 PER ROOM SUBSIDY Additional 9 per room upfront subsidy Programming requirements: SELECT Package or above + Locals + HD Access + Qualifying Premium Service^ Hardware requirements : 100% HD in all units 100% HD COM1000/2000 and Receiverless HD systems HD BUNDLE 42 PER ROOM SUBSIDY Additional 9 per room upfront subsidy Programming requirements: SELECT Package or above + Locals + HD Access Hardware requirements : 100% HD in all units 100% HD COM1000/2000 and Receiverless HD systems Qualifying Institution establishments may receive an upfront subsidy to offset the following HD fees: HD Access fee or, if DRE, HD Access fee + DRE software fee Universities and hospitality establishments are not eligible In addition to certain National Offer HD Subsidy Programs with 5-year commitment periods Renewals must be converting from SD to HD (i.e., current HD properties are not eligible) *Universities excluded from HD Access/DRE fee subsidy offers. To access DIRECTV HD programming, HD Access fee and HD equipment required. ^Qualifying Premium Services: HBO/CINEMAX, SHOWTIME, STARZ SUPER PACK or STARZ ENCORE. Does not apply to HD L-Band or mixed SD/HD systems. Additional 9 per room upfront subsidy w/ HD BUNDLE or HD PREMIUM BUNDLE Additional 13.80 per room upfront subsidy w/ DRE HD Bundle 20-room minimum required Subject to Early Cancellation Fees (ECF) FIRST-YEAR HD ACCESS AND DRE SOFTWARE FEE SUBSIDY: Institutions only. Offer available for HD Receiver system, DIRECTV Residential Experience (DRE), DRE Plus and COM1000/2000 customers who subscribe to SELECT Package (5.50/room/mo.) or above, with local channels (0.50/room/mo.), if available in your market. HD Access fee of 0.75/mo./ unit required. The HD Access fee and, if applicable, the DRE Software fee upfront subsidy offer is available with a 5-year programming agreement for new or existing Institutional subscribers. The upfront subsidy amount of 9/unit covers HD Access fee for 12 mos. for the HD BUNDLE/HD PREMIUM Bundle Package. The upfront subsidy amount of 13.80/unit covers the HD Access fee and DRE Software fee for 12 mos. for the DRE HD Bundle. 20-room minimum; HD Access is required in all units. For renewal customers, must be converting from SD to HD current HD properties are not eligible. FOR ALL HD OFFERS, IN THE EVENT YOU FAIL TO MAINTAIN YOUR PROGRAMMING AGREEMENT, YOU WILL PAY THE APPROPRIATE PROGRAMMING FEES FOR THE ENTIRE COMMITMENT PERIOD AND YOU AGREE TO PAY AN EARLY CANCELLATION FEE EQUAL TO THE FULL SUBSIDY AMOUNT PROVIDED TO YOU. Payment is due within thirty (30) days of receipt of a notice of failure to complete the commitment period. 10
Special Offers for Universities DISCOUNT New or renewed university agreements of 3 or 5 years can get the ENTERTAINMENT Package at a discounted rate of 4.05/mo. per unit. DIRECTV live streaming with Philo for on-campus students Philo gives bulk university customers the ability to stream DIRECTV on any device anywhere on campus. Philo provides a multichannel, multiscreen experience to on-campus students in bulk university environments. Authorized on-campus residential students can watch all the DIRECTV content they love on multiple devices: Laptops Tablets Smartphones TVs They can use live TV to stay up to date with their favorite programs and sports events, or fit viewing into their schedules with recordings on their personal network DVRs. Plus, as a way of delivering even more top content, if a university has or purchases HBO as part of its channel lineup, Philo will be able to offer HBO GO service on top of the existing bulked HBO subscription! For more information about Philo, contact Garren Hillow at garren@philo.com or call 603.767.9155. You can also finance Philo systems through Ascentium Capital. Functionality varies by compatible device and location. Channels available for live streaming correspond to package selection and may vary by location and device. Not available on all channels. Additional charges may apply. Out-of-home viewing requires High-Speed Internet connection. All functions and programming subject to change at any time. Data charges may apply. 11
Equipment Details DRE & DRE Plus DIRECTV Residential Experience systems are perfect for any property with home-run or loop-through wiring schemes. DRE can service properties with as few as 20 rooms or as many as 10,000. ELIGIBLE OFFERS: DRE HD BUNDLE HD PREMIUM BUNDLE HD BUNDLE HD FAMILY Institutions 1st Year HD Access and/or DRE Software Fee Subsidy (See page 10 for details) New DIRECTV CINEMA Equipment Offer (See page 6 for details) DRE Access to over 100 HD channels HD Receivers HD Interactive Program Guide Full residential channel lineup New enhanced HD user interface No Master Control Server or switches required Anti-microbial remote DRE Plus Everything that DRE offers, plus: NEW! DIRECTV CINEMA with DIRECTV On Demand. Instant access to the newest movie releases plus thousands of movies and original shows from HBO and SHOWTIME. Guest Welcome Screen PRO! Fully customizable TV screen with targeted guest messaging, dynamic content and advertising capabilities. DVR functionality Parental controls & channel favorites list Property Management System (PMS) integration Up to 50 customizable content channels Check-in/check-out functionality that resets to default room settings DIRECTV CINEMA: DIRECTV CINEMA movies starting at 5.99. Requires DIRECTV Residential Experience Plus system with Guest Welcome Screen. Dedicated Internet connection and Property Management System integration required. 3mbp Internet bandwidth requirements only for off-hour refresh of movies. Actual number of titles will vary. DIRECTV CINEMA content requires an enhanced DRE HD Receiver (H25 or later) with DVR capability. Programming, pricing, terms and conditions subject to change at any time. Taxes not included. Movies expire 24-72 hours after you have begun to watch them. DIRECTV CINEMA purchases are non-refundable. Access to available DIRECTV ON DEMAND: DIRECTV CINEMA required. Access to available DIRECTV On Demand programming based on subscription to applicable Premium networks. COM2000 COM2000 is the next generation HD headend video solution for any size property. It is ideal for properties with high room counts and for installations where the customer does not want a receiver for each TV. ELIGIBLE OFFERS: HD PREMIUM BUNDLE HD/H25 Analog BUNDLE HD FAMILY Institutions 1st Year HD Access Fee Subsidy (See page 10 for details) Commercial-grade equipment developed on same platform as COM1000 Easy setup and installation More channels in less space Future-proof the hotel property Electronic Program Guide (EPG) with property branding and program info banner Smallest physical footprint, supporting 48 HD or SD channels in a single chassis (5.25 /3 RUs) COM2000 is a scalable solution, able to support hundreds of channels Integrated Pro:Idiom encryption for HD content protection Supports IP and QAM signal distribution Energy-efficient with less than 225 watts of power consumption Troubleshoot off-site with remote management Local and over-the-air content insertion Flex Subsidies make new headend installs even more affordable! Available headend^ installed properties only Eligible receiver models are COM24 FLEX and COM46 FLEX New and existing properties with 5-year agreements are eligible Subsidy can be stacked with 5-year promotional offers *Institutions HD Subsidy offer not available to University establishments or Lodging establishments. ˆL-Band is not eligible. DRE PLUS PUBLIC SPACE OFFER: For the DRE Plus Public Viewing space offer, the property must subscribe to a qualifying commercial base programming package (COMMERCIAL CHOICE, COMMERCIAL XTRA PACK, COMMERCIAL CHOICE PLUS, BUSINESS XTRA PACK or BUSINESS ENTERTAINMENT PACK) with a 24-month programming agreement. Programming charges are based on Fire Code Occupancy (FCO) 1-200 for the DRE Plus Public Viewing offer which is subject to verification. IF BY THE END OF PROMOTIONAL PRICE PERIOD(S) CUSTOMER DOES NOT CONTACT DIRECTV TO CHANGE SERVICE, THEN ALL SERVICES WILL AUTOMATICALLY CONTINUE AT THE THEN-PREVAILING RATES. IN THE EVENT YOU FAIL TO MAINTAIN YOUR PROGRAMMING AGREEMENT, YOU AGREE THAT DIRECTV MAY CHARGE YOU A PRORATABLE EARLY CANCELLATION FEE OF UP TO 960. 12
Hospitality and Institutions Rate Card Access to DIRECTV HD programming requires a DIRECTV HD Receiver, HD television equipment and an HD Access fee of 0.75 per room per month. HD Access fee is required in order to receive ANY HD channel within any package. PURCHASING GUIDELINES: All rates are per subscriber unit* per month with a minimum of 25 per property per month in programming services. **New properties with less than 20 units will be charged a small property fee of 25.99 per month. The small property fee will not be counted towards the 25 programming minimum. Charges must be based on 100% of the subscriber units at all times. The property does not have to display all feeds or channels in a package. Blackout restrictions and other conditions apply to sports programming. All programming and pricing subject to change. BASE PACKAGES FAMILY Base Package America's Auction Network Aqui 2 AUDIENCE HD BabyFirst TV 1 Bloomberg TV HD Boomerang BYUtv CANAL ONCE 2 C-SPAN C-SPAN2 CTN Daystar Discovery Family Channel Disney Channel (East) HD Disney Channel (West) Disney XD HD Get over 50 channels with over 15 in HD to fit many of your programming needs. This package includes popular channels such as Disney, Food Network, HLN and The Weather Channel. DIY Network HD Enlace 2 EVINE EWTN Food Network HD Free Speech TV 1 GEB America 1 GEM Shopping Network GOD TV 1 Hallmark Channel HD HGTV HD Hillsong Channel HITN TV 2 HLN HD Hope Channel 1 HSN IMPACT 1 INSP Investigation Discovery HD JBS 1 Jewelry Television Jewish Life Television 1 Link TV NASA TV 1 National Geographic HD Nick Jr. HD Nickelodeon/Nick at Nite (East) HD Nickelodeon/Nick at Nite (West) Nicktoons NRB Pursuit Channel QVC HD 2.49/mo. QVC Plus RFD-TV Science HD Son Life Broadcasting Network Sprout TCT Network TeenNick Trinity Broadcasting Network (TBN) UP Uplift 1 The Weather Channel HD WeatherNation HD The Word Network World Harvest Television (WHT) SELECT Base Package A&E HD AMC HD America s Auction Network Animal Planet HD Aqui 2 AUDIENCE HD AXS TV HD (HD only) 1 BabyFirst TV 1 BBC America HD BET HD Bloomberg TV HD Bravo HD BYUtv CANAL ONCE 2 Cartoon Network (East) HD Cartoon Network (West) Celebrity Shopping Network CMT HD CNBC HD CNN HD Comedy Central HD C-SPAN C-SPAN2 CTN Daystar DIRECTV CINEMA Screening Room Includes 90+ channels and over 55 in HD. A great value package with a mix of news and entertainment. Discovery HD Disney Channel (East) HD Disney Channel (West) Disney Junior HD Disney XD HD E! HD Enlace 2 EVINE EWTN Food Network HD FOX Business Network HD FOX News Channel HD Free Speech TV 1 Freeform HD FX HD FXX HD Galavisión HD GEB America 1 GEM Shopping Network GOD TV 1 Hallmark Channel HD Hallmark Movies & Mysteries HD (HD only) 1 HGTV HD Hillsong Channel HISTORY HD HITN TV 2 HLN HD Hope Channel 1 HSN IMPACT 1 INSP Investigation Discovery HD JBS 1 Jewelry Television Jewish Life Television 1 Lifetime HD Link TV Liquidation Channel MAVTV MSNBC HD MTV HD MTV2 HD NASA TV 1 National Geographic HD Nick Jr. HD Nickelodeon/Nick at Nite (East) HD Nickelodeon/Nick at Nite (West) NRB Ovation HD Pursuit Channel QVC HD QVC Plus 5.50/mo. ReelzChannel HD RFD-TV Son Life Broadcasting Network Spike HD Syfy HD TBS HD TCM HD TCT Network TeenNick TLC HD TNT HD Trinity Broadcasting Network (TBN) trutv HD TV Land HD Univision East HD Uplift 1 USA Network HD Velocity HD (HD only) 1 VH1 HD Viceland HD WE tv HD WeatherNation HD The Word Network World Harvest Television (WHT) *Subscriber units are defined as follows: Hotel/Motel: total number of available rooms; Hospital: total number of televisions in patients rooms on premises; Dormitory, Office Building, All Others: total number of cable drops connected to delivery system. **25 per property per month minimum not required for activation of local channels. 1 This channel requires HD equipment and Advanced Receiver-HD. Please call 1-800-531-5000 for more information. 2 This channel requires a DIRECTV Multi-Satellite System. Please call 1-800-531-5000 for more information. 13
Hospitality and Institutions Rate Card ENTERTAINMENT Base Package A&E HD AMC HD America s Auction Network Animal Planet HD Aqui 2 AUDIENCE HD AXS TV HD (HD only) 1 BabyFirst TV 1 BBC America HD BET HD Bloomberg TV HD Bravo HD BYUtv CANAL ONCE 2 Cartoon Network (East) HD Cartoon Network (West) Celebrity Shopping CMT HD CNBC HD CNN HD Comedy Central HD C-SPAN C-SPAN2 Package features 95+ channels and includes popular sports programming such as ESPN, ESPNEWS, ESPN2 and ESPNU. Plus, over 50 channels in crystal-clear HD. CTN Daystar DIRECTV CINEMA Screening Room Discovery HD Disney Channel (East) HD Disney Channel (West) Disney Junior HD Disney XD HD E! HD Enlace 2 ESPN HD ESPN2 HD ESPNEWS HD ESPNU HD EVINE EWTN Food Network HD FOX News Channel HD FOX Sports 1 HD Free Speech TV 1 Freeform HD FX HD FXX HD Galavisión HD GEB America 1 GEM Shopping Network GOD TV 1 Hallmark Channel HD Hallmark Movies & Mysteries HD (HD only) 1 HGTV HD Hillsong Channel HISTORY HD HITN TV 2 HLN HD Hope Channel 1 HSN IMPACT 1 INSP Investigation Discovery HD JBS 1 Jewelry Television Jewish Life Television 1 Lifetime HD Link TV Liquidation Channel MAVTV MSNBC HD MTV HD MTV2 HD NASA TV 1 National Geographic HD Nick Jr. HD Nickelodeon/Nick at Nite (East) HD Nickelodeon/Nick at Nite (West) NRB Ovation HD Pursuit Channel QVC HD QVC Plus ReelzChannel HD RFD-TV Son Life Broadcasting Network Spike HD Syfy HD TBS HD TCM HD TCT Network TeenNick 6.99/mo. TLC HD TNT HD Trinity Broadcasting Network (TBN) trutv HD TV Land HD Univision East HD Uplift 1 USA Network HD Velocity HD (HD only) 1 VH1 HD Viceland HD WE tv HD WeatherNation HD The Word Network World Harvest Television (WHT) Now available: Big Ten Network a la carte included with ENTERTAINMENT Package DISCOUNT New or renewed university agreements of 3 or 5 years can get the ENTERTAINMENT Package at a discounted rate of 4.05/mo. per unit. XTRA Base Package Premium package with 150+ channels and over 90 in HD. Includes comprehensive sports programming, such as CBS Sports Network, ESPN channels, FOX Sports, Golf Channel, MLB Network, NBA TV, NBC Sports Network, NFL Network, NHL Network and In-Market RSN(s), where available. 11.50/mo. A&E HD AMC HD American Heroes Channel America s Auction Network Animal Planet HD Aqui 2 ASPiRE HD (HD only) 1 AUDIENCE HD AXS TV HD (HD only) 1 BabyFirst TV 1 BBC America HD BBC World News (HD only) 1 BET HD Bloomberg TV HD Bravo HD BTN HD BYUtv CANAL ONCE 2 Cartoon Network HD (East) Cartoon Network (West) CBS Sports Network HD Celebrity Shopping Network Centric CMT HD CNBC HD CNBC World CNN HD Comedy Central HD Comedy TV HD (HD only) 1 Cooking Channel HD C-SPAN C-SPAN2 CTN Daystar Destination America HD DIRECTV CINEMA Screening Room DIRECTV HD SPORTSMIX (HD only) 1 Discovery HD Discovery Family Channel Discovery Life Disney Channel (East) HD Disney Channel (West) Disney Junior HD Disney XD HD DIY Network HD E! HD Enlace 2 ESPN HD ESPN2 HD ESPNEWS HD ESPNU HD EVINE EWTN FM (HD only) 1 Food Network HD FOX Business Network HD FOX News Channel HD FOX Sports 1 HD FOX Sports 2 HD Free Speech TV 1 Freeform HD Fuse Fusion HD (HD only) 1 FX HD FX Movie Channel FXX HD fyi, HD Galavisión HD GEB America 1 GEM Shopping Network GOD TV 1 Golf Channel HD Great American Country (GAC) GSN HD Hallmark Channel HD HGTV HD Hillsong Channel HISTORY HD HITN TV 2 HLN HD Hope Channel 1 HSN IFC HD IMPACT 1 INSP Investigation Discovery HD ION Television (East) HD ION Television (West) JBS 1 Jewelry Television Jewish Life Television 1 Justice Central HD (HD only) 1 Lifetime HD Link TV Liquidation Channel LMN HD Logo MAVTV MLB Network HD MSNBC HD MTV HD MTV2 HD MTV Classic NASA TV 1 Nat Geo WILD HD National Geographic HD NBA TV HD NBC Sports Network HD NBC Universo 2 NFL Network HD NHL Network HD Nick Jr. HD Nickelodeon/Nick at Nite (East) HD Nickelodeon/Nick at Nite (West) Nicktoons NRB Ovation HD OWN (Oprah Winfrey Network) HD Oxygen HD POP Pursuit Channel QVC HD QVC Plus ReelzChannel HD Revolt HD (HD only) 1 RFD-TV Science HD SEC Network HD Son Life Broadcasting Network Spectrum SportsNet Spike HD Sportsman Channel Sprout SundanceTV HD Syfy HD TBS HD TCM HD TCT Network TeenNick Tennis Channel HD TLC HD TNT HD Travel Channel HD Trinity Broadcasting Network (TBN) trutv HD TV Land HD TV One TVG UniMás 2 Univision East HD UP Uplift 1 USA Network HD Velocity HD (HD only) 1 VH1 HD Viceland HD WE tv HD The Weather Channel HD WeatherNation HD WGN America HD The Word Network World Harvest Television (WHT) PLUS In-Market Regional Sports Networks HD, where available. 1 This channel requires HD equipment and Advanced Receiver-HD. Please call 1-800-531-5000 for more information. 2 This channel requires a DIRECTV Multi-Satellite System. Please call 1-800-531-5000 for more information. 14
Hospitality and Institutions Rate Card ADD-ON PACKAGES ENTERTAINMENT Bridge Pack CNBC World GSN HD ION Television (East) HD ION Television (West) LMN HD POP Travel Channel HD UP The Weather Channel HD 0.37/mo. FAMILY EXTRA PACK A collection of television s most popular channels that will appeal to every age and interest. 2.15/mo. A&E HD AMC HD American Heroes Channel Animal Planet HD Bravo HD Cartoon Network (East) HD Cartoon Network (West) CNBC HD CNN HD Comedy Central HD Destination America HD Discovery HD FOX News Channel HD Freeform HD fyi, HD GSN HD Hallmark Channel HD Hallmark Movies & Mysteries HD (HD only) HISTORY HD Lifetime HD LMN HD MTV HD Oxygen HD Syfy HD TBS HD TLC HD TNT HD Travel Channel HD TV Land HD USA Network HD Viceland HD WE tv HD SPORTS Package HD A special group of popular sports channels, all in HD. CBS Sports Network HD Golf Channel HD NBC Sports Network HD NFL Network HD 0.90/mo. HD Business Package HD Enhance your HD experience with a special group of HD-only channels. 0.50/mo. Crime & Investigation HD Hallmark Movies & Mysteries HD HDNet Movies Family Favorites Package HD A mix of entertainment for the whole family. 0.85/mo. AMC HD American Heroes Animal Planet HD AXS TV HD (HD only) MGM HD MTV Live HD Destination America HD Discovery HD Discovery Family Channel Discovery Life Shorts HD Smithsonian HD Sony Movie Channel HD Universal HD Freeform HD Velocity HD (HD only) Investigation Discovery HD OWN (Oprah Winfrey Network) HD TLC HD Great Entertainment Package HD A collection of great channels that appeal to all ages. 0.55/mo. Comedy Central HD Lifetime HD Business Networks Package HD A group of essential business networks featuring up-to-the-minute news. 0.58/mo. Bloomberg TV HD CNBC HD MTV HD MTV2 HD Nickelodeon/Nick at Nite (East) HD Nickelodeon/Nick at Nite (West) VH1 HD FOX Business Network HD FOX News Channel HD MSNBC HD Facts & Fantasy Package HD A world of science fiction fused with reality. 0.30/mo. E! HD Syfy HD trutv HD Adventure Package HD Embark on a round-the-world expedition without leaving your room. 0.58/mo. Cooking Channel HD DIY Network HD National Geographic HD Nat Geo WILD HD Outdoor Channel Music Extra Package HD Great entertainment channels featuring programming for music lovers of all ages. 0.40/mo. CMT HD Fuse Great American Country (GAC) Spike HD Education Package HD A special group of popular educational channels. 0.10/mo. fyi, HD HISTORY HD Science HD Viceland HD Local Channels HD Includes all local channels available in your market. 0.50/mo. Requires subscription to FAMILY, SELECT, ENTERTAINMENT or XTRA base package. 15
Hospitality and Institutions Rate Card QUALIFYING PREMIUM SERVICES CINEMAX and HBO Package HD 5StarMAX HD (HD only) 1 ActionMAX HD (HD only) 1 HBO East HD HBO West HD HBO2 East HD CINEMÁX HD (HD only) 1 CINEMAX East HD CINEMAX West HD HBO2 West HD HBO Comedy HD (HD only) 1 Up to 19 channels with HD Access. HBO Family East HD MoreMAX HD (HD only) 1 MovieMAX HD (HD only) 1 HBO Family West HBO Latino HD 2 HBO Signature HD ThrillerMAX HD (HD only) 1 HBO Zone HD (HD only) 1 SundanceTV HD 2.75/mo. HBO Package HD HBO East HD HBO West HD HBO2 East HD Up to 10 channels with HD Access. HBO2 West HD HBO Comedy HD (HD only) 1 HBO Family East HD HBO Family West HBO Latino (HD only) 2 HBO Signature HD HBO Zone HD (HD only) 1 SundanceTV HD 2.75/mo. SHOWTIME / THE MOVIE CHANNEL / FLIX Triple Play FLIX SHOWTIME EAST HD SHOWTIME WEST HD SHOWTIME 2 HD SHOWTIME BEYOND HD (HD only) 1 SHOWTIME EXTREME HD SHOWTIME NEXT HD (HD only) 1 SHOWTIME SHOWCASE HD SHOWTIME WOMEN HD (HD only) 1 SundanceTV HD THE MOVIE CHANNEL EAST HD THE MOVIE CHANNEL WEST Up to 12 channels with HD Access. THE MOVIE CHANNEL XTRA EAST HD (HD only) 1 2.50/mo. STARZ SUPER PACK HD STARZ ENCORE HD STARZ ENCORE West STARZ ENCORE Action HD STARZ ENCORE Black STARZ ENCORE Classic STARZ ENCORE Family STARZ ENCORE Suspense STARZ ENCORE Westerns STARZ East STARZ West HD STARZ Cinema HD (HD only) 1 STARZ Comedy HD (HD only) 1 STARZ Edge HD 1 STARZ In Black HD 1 STARZ Kids & Family HD (HD only) 1 SundanceTV HD 1.75/mo. STARZ ENCORE + 6 themes (7 channels) 1.95/mo. STARZ ENCORE + 3 themes (4 channels) 1.35/mo. STARZ ENCORE + 1 theme (2 channels) 0.95/mo. STARZ ENCORE 0.75/mo. STARZ ENCORE theme channels: Action, Black, Classic, Family, Suspense and Westerns. Requires subscription to FAMILY, SELECT, ENTERTAINMENT or XTRA base package. 1 This channel requires HD equipment and Advanced Receiver-HD. Please call 1-800-531-5000 for more information. 2 This channel requires a DIRECTV Multi-Satellite System. Please call 1-800-531-5000 for more information. ADD-ON PROGRAMMING COST PER MONTH ADD-ON PROGRAMMING COST PER MONTH A&E HD, HISTORY HD, OWN (Oprah Winfrey Network) HD 0.35 BBC America HD 0.20 BET HD, GSN HD 0.15 Bravo HD, IFC HD, WE tv HD 0.35 BTN HD 0.25 C-SPAN and C-SPAN2 0.08 CBS Sports Network HD 0.15 Disney Channel (East) HD, Disney Channel (West), Disney XD HD 0.75 ESPN Deportes HD 0.28 FOX News Channel HD 0.50 FOX Soccer Plus HD 0.20 FOX Sports 1 HD 0.30 FOX Sports 2 HD 0.20 FX HD 0.30 FX Movie Channel 1.00 Golf Channel HD 0.27 GolTV 0.20 HGTV HD, Food Network HD, Travel Channel HD 0.15 Logo 0.15 Longhorn Network HD 0.99 MLB Network HD 0.40 NBA TV HD 0.35 NBC Sports Network HD 0.40 NFL Network HD 0.45 NHL Network HD 0.25 Nicktoons, Nick Jr. HD, TeenNick and Sprout 0.30 Oxygen HD 0.15 SEC Network HD 1.55 Sportsman Channel 0.15 SundanceTV HD 0.35 TCM HD 0.55 Tennis Channel HD 0.25 TV Land HD, LMN HD and Hallmark Channel HD 0.33 TVG 0.15 WGN America HD 0.20 16
Hospitality and Institutions Rate Card ADD-ON PROGRAMMING SonicTap Music Channels Alternative: Coffeehouse Rock Alternative: Flashback/New Wave Bluegrass Classic Rock: Classic Hits Blend Classic Rock: Workout Classical: Light Classical Classical: Symphonic Country: Hit Country Country: Honky Tonk Tavern Country: Modern Country Country: Red, Rock and Blues Country: Traditional Country Dance Dance: Retro Disco Dance: SubTerranean Familiar Favorites Folk Rock Great Standards Groove Lounge Health & Fitness: New Age Health & Fitness: Zen Holiday & Happenings No commercials, no DJ interruptions. Kickin Country. Smooth Soul. Rock n Roll. Latin Rhythms. With over 80 music channels from a wide array of genres, there s a beat for every business with SonicTap Music. Requires DIRECTV Multi-Satellite System. Instrumental: Beautiful Instrumentals International: Reggae Irish Italian Bistro Blend Italian Contemporary Jazz Jazz: Big Band/Swing Jazz: Classic Jazz Vocal Band Jazz: Smooth Jazz Latin: Bailamos! Metro Blend Modern Workout Oldies: 60 s Revolution Oldies: 70 s Hits Oldies: 80 s Hits Oldies: Malt Shop Oldies Piano Pop/Adult Contemporary: 90 s Hits Pop/Adult Contemporary: Adult Contemporary Pop/Adult Contemporary: Hottest Hits Pop/Adult Contemporary: Love Songs Pop/Adult Contemporary: Y2K Hits Pop/Adult Contemporary: Today s Hits PUMP! Rat Pack Religious: Gospel Glory Religious: Hallelujah Religious: The Spirit Rock: Adult Alternative Rock: Alternative Rock: Classic Rock Rock: College Rock Rock: Full Metal Jacket Rock: Hair Guitar Rock: Ink d Rock: Reality Bites Rock: Soft Hits Rock: Spike* SonicTap: Carnaval Brasileiro SonicTap: Fiesta Tropical SonicTap: Hurbano SonicTap: Latin Hits SonicTap: Latin Jazz 0.30/mo. SonicTap: Mariachi SonicTap: Music of the Americas SonicTap: Regional Mexican SonicTap: Rock en Español SonicTap: Salsa Specialty: 8-Tracks Specialty: Be-Tween Specialty: Blues Specialty: The Playground Standards: Showtunes Standards: Silver Screen Standards: Singers-Songwriters Tranquility Urban: Classic R&B Urban: Hot Jamz (Hip Hop) Urban: Hype* Urban: Old School Funk Urban: Silky Soul Urban: The Boombox* *Contains explicit lyrics REGIONAL SPORTS NETWORKS (ZIP code confirmation required) COST PER MONTH Altitude Sports HD 0.99 CBS Sports Network HD 0.15 Comcast SportsNet California HD 0.99 Comcast SportsNet Chicago HD 0.99 FOX Sports Southeast only available in certain areas of the U.S. 0.99 In-Market Regional Sports Networks Pack HD where available: 1.49 Sportsman Channel TVG NHL Network MSG HD 0.49 MSG+ HD 0.50 ROOT SPORTS Southwest HD 0.99 SNY HD 0.99 SportsTime Ohio HD 0.99 Spectrum SportsNet HD and Spectrum Deportes HD: In Market 1.75 YES Network HD: In Market available to viewers in NY, CT and portions of NJ and PA 1.75 ( 1.50 out of market) EN ESPAÑOL ADD-ON PACKAGES EN ESPAÑOL ATRES SERIES, Azteca, Bandamax, bein SPORTS en español, Canal 22 Internacional, Caracol TV, Centroamérica TV, Cine Estelar, Cine Mexicano, Cine Nostalgia, Cine Sony, Cinelatino, CNN En Español, De Pelicula, De Pelicula Clásico, Discovery En Español, Discovery Familia, Ecuador TV, Ecuavisa Internacional, ESPN Deportes, Estrella TV, FOROtv, FOXlife, GolTV, History En Español, HOLA! TV, IVC Net, MegaTV, Multimedios, Nat Geo Mundo, NBC Universo, NTN24, Nuestra Tele, Pasiones, Perú Mágico, SUR Perú, TeleCentro, Telefe, Telemundo East, Telemundo West, Televisión Dominicana, Tr3s, TV Chile, TV Venezuela, TVE, TyC Sports, UniMás, Univision Deportes Network, Univision tlnovelas, Univision East, Univision West, VideoRola, WAPA América, ViendoMovies, ZooMoo. MÉXICO PLUS Azteca, Bandamax, Canal 22 Internacional, Cine Estelar, Cine Mexicano, Cine Nostalgia, De Película, De Película Clásico, Discovery En Español, Discovery Familia, Estrella TV, MegaTV, Multimedios, NBC Universo, TeleCentro, Telemundo East, Telemundo West, Televisión Dominicana, Tr3s, UniMás, ViendoMovies. 1.50/mo. 0.50/mo. AMÉRICAS PLUS Caracol TV, Cine Estelar, Cine Nostalgia, Cinelatino, De Película, De Película Clásico, Discovery En Español, Discovery Familia, Ecuador TV, Ecuavisa Internacional, HOLA! TV, IVC Net, MegaTV, NBC Universo, Nuestra Tele, Perú Mágico, SUR Perú, TeleCentro, Telefe, Telemundo East, Telemundo West, Televisión Dominicana, TV Chile, TV Venezuela, TVE, UniMás, ViendoMovies, WAPA América. DIRECTV DEPORTES bein SPORTS en español, ESPN Deportes, GolTV, TyC Sports, Univision Deportes Network. 0.50/mo. 0.25/mo. Packages are available to new and existing customers. The customer must take a base package in order to be eligible for the new En Español add-ons. 17
Hospitality and Institutions Rate Card INTERNATIONAL PROGRAMMING FilipinoDirect * The Filipino Channel, GMA Pinoy TV, Kapatid TV5, ABS-CBN News Channel, Cinema One Global, ABS-CBN Sports + Action, DZMM (radio), GMA Life TV, Lifestyle Network, INCTV, MYX and MOR 101.9 (radio) 0.35/mo. TFCDirect * The Filipino Channel, ABS-CBN News Channel, Cinema One Global, ABS-CBN Sports + Action, DZMM (radio), Lifestyle Network, INCTV, MYX and MOR 101.9 (radio) 0.25/mo. KoreanDirect * SBS HD, MBC, KBS World, YTN, SBS Plus, MBC Every1, tvn, EBS, MBN, TAN TV, National Geographic Korea, CTS, Radio Korea and Arirang TV 0.25/mo. VietDirect Plus * SBTN, VietFace TV, Vien Thao TV, VGN TV, HONVIETV, TViet Network, Little Saigon Radio and Tai Seng Vietnam 0.15/mo. RussianDirect * Channel One, Dom Kino, Muzika Pervogo, Vremya and Carousel 0.35/mo. RussianDirect II * Channel One, Dom Kino, Muzika Pervogo, NTV America, Rossiya 24, RTR-Planeta, RTVi, Vremya and Carousel 0.40/mo. RTR-Planeta * 0.15/mo. ChineseDirect CCTV-4, CCTV News, icable News, GZTV, Phoenix, 88TV, 88Films, NBA TV, MLB Network, bein Sports, icable Financial Info News and Phoenix Hong Kong Channel 150/mo. PER PROPERTY 1 to 999 UNITS 350/mo. PER PROPERTY 1,000+ UNITS MandarinDirect III * Charming China, Phoenix InfoNews, Phoenix North America TV, CTI Zhong-Tian Channel, Jiangsu Satellite TV, CBO China TV Series Channel and CCTV-4 0.15/mo. Univision HD & Galavisión 0.15/mo. Bonus Channels: Arirang TV and CCTV-9 included with any International package with DIRECTV Multi-Satellite System. Complimentary Channels: Satellite 101 BYUtv, C-SPAN, CTN, Daystar, EWTN, Link TV, NRB, TCT Network, Trinity Broadcasting Network (TBN), The Word Network, World Harvest Television (WHT); Satellite 119 CANAL ONCE, Enlace, HITN TV, Hope Channel, Jewish Life Television; Satellite 103 BabyFirst TV, Free Speech TV, GOD TV, GEB America, NASA TV. *Orbital slot 95. Must have DIRECTV Multi-Satellite System to receive these channels. Procurement of equipment is customer s responsibility. 18
Contact DIRECTV Know Who to Call Attention Hospitality & Institutions (H&I) Dealers: Don t forget, DIRECTV has phone numbers dedicated to different types of customer inquiries and dealer accounts. Below is a recap. Please make note of these numbers for future reference: Need assistance? DIRECTV has phone numbers dedicated to different account types for customers and dealers For Customers Customer Care IVR: Hospitality & Institutions Customer Care (HTL account types): 1.800.388.2505 (8:00am 12:00am ET) Commercial Customer Care (all other account types): 1.888.388.4249 (8:00am 12:00am ET) For Dealers H&I (HTL) Customer Account Activations, Billing and Programming Issues: 1.877.389.5372 (24/7) For Public, Business or Private Viewing (BAR, HOS, POL) Account Activations: 1.888.728.9587 Agreement & Form Submission All DIRECTV agreements (including Dealer Checklist) and other eligible forms must be uploaded to Salesforce.com (Dealer Management Portal) All other request forms and inquiries should be submitted to CommercialContracts@DIRECTV.com All activation requests require an SFDC Opportunity ID To help you with inquiries, escalations or requests, please see the following contacts: Subsidy Payment and Dealer Compensation: AgentServices@DIRECTV.com Voluntary Account Disconnects: Customers must call 1.800.388.2505 (IMPORTANT: Dealers may not call on a customer s behalf; the customer must call) Dealers are not authorized to sign any agreement or form on behalf of a property. Any dealer signing agreements or forms on behalf of a property may be immediately terminated by DIRECTV. Finance Program If you are taking over a property from another dealer, you must submit the Property Transfer Request form with your initial agreement submission. Failure to submit the Property Transfer Request form will result in processing delays. All contracts will be completed within 24 hours of submission, provided they are complete. You will experience delays beyond 24 hours if there is incomplete, incorrect or missing paperwork. If there are any questions, please contact 1.877.389.5372 or your ASM/distributor partner. Ascentium Capital is proud to help you finance state-of-the-art DIRECTV equipment, including installation, labor and taxes Easy process for approval review Rates as low as 7.99% 100% upfront funding based on rating For details, contact 281.902.1944 Zero money down 19
AT&T Capital Services for Hospitality & Institutions It s now easier than ever to help you finance equipment, including installation, labor and taxes! AT&T Capital Services can help mitigate upfront cash outlay for DIRECTV s full suite of free-to-guest solutions. Pricing options can include equipment, software applications, licenses, consulting fees, installation, and maintenance services. Benefits AT&T Capital Services' payment plans allow businesses to shift the upfront cash expense to a monthly operating expense Accelerate ROI align project costs to technology benefits True one-stop shopping: content, DIRECTV equipment, services and financing all through AT&T in one monthly payment Custom payment structures to fit your business needs Special Limited Time Offer * 5.49% 36 months 5.99% 60 months Terms & Requirements Only available for DIRECTV Solutions sold through AT&T DIRECTV Authorized Dealers Transaction size: 5,000 250,000, monthly payments in arrears 36- or 60-month 1 buyout lease; customer owns solution at the end of term Maintenance term needs to match contract term to qualify for promotional rate Signed AT&T Capital proposal must be received no later than March 31, 2017 Subject to credit approval by AT&T Capital Services; not all customers qualify. AT&T Capital Services, Inc., in its sole discretion, can discontinue this offer at any time. Pricing options available for US customers only. *The signed Capital Services lease proposal must be received by March 31, 2017, subject to credit approval. PROCESS FLOW SEE NEXT PAGE For more information on AT&T Capital Services, Inc., please contact: East Dick Martin 847.720.0631 rx1432@att.com West Ines Mejdrich 847.720.0632 ip8274@att.com 20
AT&T Capital Services for Hospitality & Institutions (cont'd) PROCESS FLOW Detailed customer-facing quote is sent to AT&T Capital Services, Inc. ( ATTCS ) with sell price broken out per item and filled out credit application. ATTCS will review the transaction including the customer s credit and give Approved, Approved with Conditions, Ok to Bid with request for Financials or Denied based on information available. Typical decision takes 24-48 hours for transactions under 250,000. Transactions over 250,000 could take up to 3-4 days due to extended credit review process. Assuming not denied, ATTCS will send the Authorized Dealer and/or customer the proposal letter with approved monthly payment options and any conditions required. Customer would sign the ATTCS proposal letter and send to ATTCS with requested documentation to satisfy any required conditions. Upon final approval, ATTCS will send the Authorized Dealer a PO for the one-time charges being financed. The Authorized Dealer will order the equipment and coordinate with the customer on the implementation of the project. The Authorized Dealer will send the invoices to ATTCS for the one-time charges being financed. During installation, ATTCS will send the customer final leasing documentation for signature. Upon receipt of signed documentation including Certificate of Acceptance, the monthly billing to the customer will commence and ATTCS will fund dealer invoices. 21
Hospitality & Institutions: All System Types (Except DRE) STANDARD: NON-DRE The following Process Flow is for all system types, except DRE Enter the Lead into salesforce.com (SFDC) and convert into Opportunity At Agreement Negotiation stage, work with the customer to complete and sign the CUSTOMER AGREEMENT, DEALER CHECKLIST and other required documents. Upload all required documents and move to next stage. At Account Creation stage, Commercial Contracts Team will set up the billing account. Dealer will receive notification once completed. The Build Out stage is automated to move forward after dealer calls 877.389.5372 to activate programming and any eligible promotional offers The Opportunity ID is closed at Closed/Won status Sales Stage Owner SLA (business days) Owner Action Items 1 Create Lead/Convert to HTL Agreement Negotiation 2 HTL Account Creation 3 HTL Build Out Dealer Commercial Contracts Dealer (Automated) N/A Upload DIRECTV Checklist/ Agreement 2 Create/Set Up Billing Account N/A Dealer Calls to Activate Property 4 Closed Won None N/A Note: Compensation for system types following standard workflow are paid at account or offer activation. TROUBLESHOOTING & RESOURCES Password Reset: SFDC login page Account Reset: LISales@DIRECTV.com SFDC(DMP) Registration Form: L&I Dealer Center Printed Guide: L&I Dealer Center Online Training Module: Learning Management System (LMS) General Inquiries: LISales@DIRECTV.com 22
Hospitality & Institutions: DRE/DRE Plus System Types EXTENDED: DRE, ANALOG SWAP, OTHER APPROVED The following Process Flow is for DRE/DRE Plus System Types Enter the Lead into salesforce.com (SFDC) and convert into Opportunity Submit the completed Site Survey in SFDC and change the stage to Credit Review, which will refresh to System Design for Distributor review. They will develop the Bill of Materials (BOM) with the dealer and submit it to Field Ops for review. For DRE, work with the customer to complete and sign the CUSTOMER AGREEMENT and DEALER CHECKLIST At Agreement Negotiation stage, dealer uploads the Customer Agreement to SFDC and submits it for Sales to review Upon approval, a pending DIRECTV account will be created and entered into SFDC. If an existing account is found, the existing account number will be used. The distributor will be sent an email request (dealer will be copied) to stage and ship the equipment Upon receipt of the equipment, dealer schedules and completes the system installation Once installation is complete and property has been activated, dealer updates SFDC to Property Inspection Account becomes eligible for subsidies and PPC after property is in closed/won status Call Customer Care at 1.877.389.5372 to activate the property and Public or Business Viewing account 23
Hospitality & Institutions: DRE/DRE Plus System Types EXTENDED WORKFLOW SALES STAGES This is to be used as a quick reference to correctly follow the required Extended Workflow Sales Stages for DRE/DRE Plus System Types, Analog Swap Program and other programs Sales Stages Owner SLA (business days) Owner Action Items 1 Create Lead/ Convert to Site Survey Dealer N/A Create Lead and convert to Opportunity. Upload site survey and select distributor. Save at H&I Credit Review. System will automatically move to L&I System Design. 2 System Design Distributor 3 Upload BOM and system design 3 Design Review Field Operations 3 Approve BOM and system design 4 Agreement Negotiation Dealer N/A Upload Dealer Checklist, Agreement and other required forms 5 Agreement Review Operations 1 Approve documentation 6 Account Creation Operations 2 to 3 Set up Customer Account #, provisioning accounts and add pending services 7 Equipment Ship Request Distributor 3 Stage receivers and prepare equipment for shipping 8 Build Out Dealer N/A Complete installation and call Customer Care at 877.389.5372 to activate property 9 Inspection Request Field Operations 14 (calendar days) Conduct final inspection 10 Inspection Passed Operations 15 Confirm account is active and billing is accurate, and close the Opportunity 11 Closed/Won Automated 11 to 17 (calendar days) DRE PPC and eligible subsidies are paid to dealer Note: For detailed SFDC training, please refer to the online training offered in the L&I Dealer Center. 24
Hospitality Customer Qualification Worksheet FACT SHEET Understand the property's needs by asking the right questions to help determine the best solution. Are you the decision maker for in-room guest programming? If not, can you provide the contact? Management Owned Managed Franchised Current television provider contract status Out of contract In contract? Remaining months Current guest room TV provider Current television service HD channels VOD service Other television features Property size Room count TV count 1. HD 2. SD IDF/Distribution closets Wiring scheme Home-run Loop-thru (daisy chain) Other (detail) TV Type HD Pro:Idiom MPEG-4 SD Brand standards VOD HD Specific channel requirements Guest demographics Existing Target Average Daily Rate (ADR) Public space opportunities Bar/restaurant Lobby Fitness Center Other Key Information: 25
DIRECTV Dealer Checklist for Contracts This checklist must be submitted as the cover page for all contracts submitted through SalesForce.com. Date: PROPERTY INFORMATION Business Name: Property Owner/Manager Contact Name: Email: Phone: Contact Name for Installation (not dealer technician): Contact Email for Installation (not dealer technician): Billing Contact Name:* Billing Contact Email: *Not required if billing under third-party dealer Billing Contact Phone: Who is your current video provider? DEALER INFORMATION Dealer: Dealer ID: Dealer Contact Name: Dealer Email: Dealer Phone: PLEASE CHECK APPROPRIATE BOXES Agreement Types: Hospitality Agreement Institutions Agreement University Agreement Additional Required Information: Hospitality & Institutions Receiver List (Excel format required) Customer name (print), person signing (print), title and signature Customer signature Optional Forms: Additional Services Addendum Payment information (required only for recurring payments) Tax-Exempt Certificate, if applicable; required if: 1. Property is tax-exempt 2. Government 3. Agencies, non-profit organizations 4. Direct payment agreements only DEALERS ARE NOT AUTHORIZED TO SIGN ANY AGREEMENT OR FORM ON BEHALF OF A PROPERTY. ANY DEALER SIGNING AGREEMENTS OR FORMS ON BEHALF OF A PROPERTY MAY BE IMMEDIATELY TERMINATED BY DIRECTV. Dealer Signature: All contracts will be completed within 24 hours of submission, provided they are complete. You will experience delays beyond 24 hours if there is incomplete, incorrect or missing paperwork. If there are any questions, please contact 877.389.5372. Note: All agreements can be accessed on the Dealer Center. 26
DIRECTV Hospitality & Institutions Packages CHANNEL LINEUPS EFFECTIVE 1.22.17 FAMILY BASE PACKAGE America s Auction Network...324 Aqui 2...401 AUDIENCE...239 BabyFirst TV 1...293 Bloomberg TV...353 Boomerang...298 BYUtv...374 CANAL ONCE 2...447 C-SPAN...350 C-SPAN2... 351 CTN...376 Daystar...369 Discovery Family Channel...294 Disney Channel (East)...290 Disney Channel (West).................................. 291 SELECT BASE PACKAGE A&E...265 AMC...254 America s Auction Network...324 Animal Planet...282 Aqui 2...401 AUDIENCE...239 AXS TV (HD only) 1...340 BabyFirst TV 1...293 BBC America...264 BET...329 Bloomberg TV...353 Bravo...237 BYUtv...374 CANAL ONCE 2...447 Cartoon Network (East)...296 Cartoon Network (West)...297 CCTV News 2... 2119 Celebrity Shopping Network... 95/223 CMT...327 CNBC...355 CNN...202 Comedy Central...249 C-SPAN...350 C-SPAN2... 351 CTN...376 Daystar...369 ENTERTAINMENT BASE PACKAGE A&E...265 AMC...254 America s Auction Network...324 Animal Planet...282 Aqui 2...401 AUDIENCE...239 AXS TV (HD only) 1...340 BabyFirst TV 1...293 BBC America...264 BET...329 Bloomberg TV...353 Bravo...237 BYUtv...374 CANAL ONCE 2...447 Cartoon Network (East)...296 Cartoon Network (West)...297 CMT...327 CNBC...355 CNN...202 Comedy Central...249 C-SPAN...350 C-SPAN2... 351 CTN...376 Daystar...369 Discovery...278 Disney Channel (East)...290 Disney XD...292 DIY Network...230 Enlace 2...448 EVINE...316 EWTN...370 Food Network... 231 Free Speech TV 1...348 GEB America 1...363 GEM Shopping Network...228 GOD TV 1...365 Hallmark Channel... 312 HGTV...229 Hillsong Channel... 371 HITN TV 2...449 HLN...204 DIRECTV CINEMA Screening Room...100/125 Discovery...278 Disney Channel (East)...290 Disney Channel (West).................................. 291 Disney Junior...289 Disney XD...292 E!...236 Enlace 2...448 EVINE...316 EWTN...370 Food Network... 231 FOX Business Network...359 FOX News Channel...360 Free Speech TV 1...348 Freeform...311 FX...248 FXX...259 Galavisión...404 GEB America 1...363 GEM Shopping Network...228 GOD TV 1...365 Hallmark Channel... 312 Hallmark Movies & Mysteries (HD only) 1...565 HGTV...229 Hillsong Channel... 371 HISTORY...269 Disney Channel (West).................................. 291 Disney Junior...289 Disney XD...292 E!...236 Enlace 2...448 ESPN...206 ESPN2...209 ESPNEWS...207 ESPNU...208 EVINE...316 EWTN...370 Food Network... 231 FOX News Channel...360 FOX Sports 1...219 Free Speech TV 1...348 Freeform...311 FX...248 FXX...259 Galavisión...404 GEB America 1...363 GEM Shopping Network...228 GOD TV 1...365 Hallmark Channel... 312 Hallmark Movies & Mysteries (HD only) 1...565 HGTV...229 Hillsong Channel... 371 Hope Channel 1...368 HSN...240 INSP...364 Investigation Discovery...285 JBS 1...388 Jewelry Television...313 Jewish Life Television 1...366 Link TV...375 NASA TV 1...352 National Geographic...276 Nick Jr.....301 Nickelodeon/Nick at Nite (East)...299 Nickelodeon/Nick at Nite (West)...300 Nicktoons...302 NRB...378 HITN TV 2...461 HLN...204 Hope Channel 1...368 HSN...240 IMPACT 1...380 INSP...364 Investigation Discovery...285 JBS 1...388 Jewelry Television...313 Jewish Life Television 1...366 Lifetime...252 Link TV...375 Liquidation Channel...226 MAVTV...214 MSNBC...356 MTV...331 MTV2...332 NASA TV 1...352 National Geographic...276 Nick Jr.....301 Nickelodeon/Nick at Nite (East)...299 Nickelodeon/Nick at Nite (West)...300 NRB...378 Ovation... 274 Pursuit Channel...604 QVC...275 HISTORY...269 HITN TV 2...461 HLN...204 Hope Channel 1...368 HSN...240 IMPACT 2...380 INSP...364 Investigation Discovery...285 JBS 1...388 Jewelry Television...313 Jewish Life Television 1...366 Lifetime...252 Link TV...375 MSNBC...356 MTV...331 MTV2...332 NASA TV 1...352 National Geographic...276 Nick Jr.....301 Nickelodeon/Nick at Nite (East)...299 Nickelodeon/Nick at Nite (West)...300 NRB...378 Ovation... 274 Pursuit Channel...604 QVC...275 QVC Plus... 315 : To access DIRECTV HD programming, HD Access fee, DIRECTV HD equipment and HD television required. Pursuit Channel...604 QVC...275 QVC Plus... 315 RFD-TV...345 Science...284 Sprout...295 TCT Network.......................................... 377 TeenNick...303 Trinity Broadcasting Network (TBN)...372 UP...338 Uplift 1...379 The Weather Channel...362 WeatherNation...361 The Word Network...373 World Harvest Television (WHT)...367 QVC Plus... 315 ReelzChannel...238 RFD-TV...345 Son Life Broadcasting Network...344 Spike... 241 Syfy...244 TBS...247 TCM...256 TCT Network.......................................... 377 TeenNick...303 TLC...280 TNT...245 Trinity Broadcasting Network (TBN)...372 trutv...246 TV Land...304 Univision East...402 Uplift 1...379 USA Network...242 Velocity (HD only) 1...281 VH1...335 Viceland... 271 WE tv...260 WeatherNation...361 The Word Network...373 World Harvest Television (WHT)...367 ReelzChannel...238 RFD-TV...345 Spike... 241 Syfy...244 TBS...247 TCM...256 TCT Network.......................................... 377 TeenNick...303 TLC...280 TNT...245 Trinity Broadcasting Network (TBN)...372 trutv...246 TV Land...304 Univision East...402 Uplift 1...379 USA Network...242 Velocity (HD only) 1...281 VH1...335 Viceland... 271 WE tv...260 WeatherNation...361 The Word Network...373 World Harvest Television (WHT)...367 1 This channel requires HD equipment and Advanced Receiver-HD. Please call 1-800-531-5000 for more information. 2 This channel requires a DIRECTV Multi-Satellite System. Please call 1-800-531-5000 for more information. 27
DIRECTV Hospitality & Institutions Packages CHANNEL LINEUPS EFFECTIVE 1.22.17 XTRA BASE PACKAGE A&E...265 AMC...254 American Heroes Channel...287 America s Auction Network...324 Animal Planet...282 Aqui 2...401 AUDIENCE...239 AXS TV (HD only) 1...340 BabyFirst TV 1...293 BBC America...264 BBC World News (HD only) 1...346 BET...329 Bloomberg TV...353 Bravo...237 BTN...610 BYUtv...374 CANAL ONCE 2...447 Cartoon Network (East)...296 Cartoon Network (West)...297 CBS Sports Network...221 CCTV News 2... 2119 Celebrity Shopping Network... 95/223 Centric............................................... 330 Chiller...257 Cloo...308 CMT...327 CNBC...355 CNBC World...357 CNN...202 Comedy Central...249 Comedy TV (HD only) 1.............................. 382 Cooking Channel...232 C-SPAN...350 C-SPAN2... 351 CTN...376 Daystar...369 Destination America...286 DIRECTV CINEMA Screening Room...100/125 DIRECTV HD SPORTSMIX (HD only) 1...205/600 Discovery...278 Discovery Family Channel...294 ENTERTAINMENT BRIDGE PACK CNBC World...357 GSN...233 ION Television (East)...305 FAMILY EXTRA PACK A&E...265 AMC...254 American Heroes Channel...287 Animal Planet...282 Bravo...237 Cartoon Network (East)...296 Cartoon Network (West)...297 CNBC...355 Discovery Life...261 Disney Channel (East)...290 Disney Channel (West).................................. 291 Disney Junior...289 Disney XD...292 DIY Network...230 E!...236 Enlace 2...448 ESPN...206 ESPN2...209 ESPNEWS...207 ESPNU...208 EVINE...316 EWTN...370 FM (HD only) 1...386 Food Network... 231 FOX Business Network...359 FOX News Channel...360 FOX Sports 1...219 FOX Sports 2...618 Free Speech TV 1...348 Freeform...311 Fuse...339 Fusion (HD only) 1...342 FX...248 FX Movie Channel...258 FXX...259 fyi,.............................................. 266 Galavisión...404 GEB America 1...363 GEM Shopping Network...228 GOD TV 1...365 Golf Channel...218 Great American Country (GAC)...326 GSN...233 Hallmark Channel... 312 HGTV...229 Hillsong Channel... 371 HISTORY...269 HITN TV 2...449 HLN...204 ION Television (West)...306 LMN...253 POP...273 CNN...202 Comedy Central...249 Destination America...286 Discovery...278 FOX News Channel...360 Freeform...311 fyi,.............................................. 266 GSN...233 Hope Channel 1...368 HSN...240 IFC...333 INSP...364 Investigation Discovery...285 ION Television (East)...305 ION Television (West)...306 JBS 1...366 Jewelry Television...313 Jewish Life Television 1...366 Justice Central (HD only) 1...383 Lifetime...252 Link TV...375 Liquidation Channel...326 LMN...253 Logo...272 MAVTV...214 MLB Network...213 MSNBC...356 MTV...331 MTV2...332 MTV Classic...336 NASA TV 1...352 Nat Geo WILD...283 National Geographic...276 NBA TV...216 NBC Sports Network...220 NBC Universo 2......................................... 410 NFL Network...212 NHL Network...215 Nick Jr.....301 Nickelodeon/Nick at Nite (East)...299 Nickelodeon/Nick at Nite (West)...300 Nicktoons...302 NRB...378 OWN (Oprah Winfrey Network)...279 Ovation... 274 Oxygen... 251 POP...273 Pursuit Channel...604 QVC...275 Travel Channel...277 UP...338 Hallmark Channel... 312 Hallmark Movies & Mysteries (HD only) 1...565 HISTORY...269 Lifetime...252 LMN...253 MTV...331 Oxygen... 251 Syfy...244 ReelzChannel...238 Revolt (HD only) 1...384 RFD-TV...345 Science...284 SEC Network... 611 Son Life Broadcasting Network...344 Spectrum SportsNet...691 Spike... 241 Sportsman Channel...605 Sprout...295 SundanceTV...557 Syfy...244 TBS...247 TCM...256 TCT Network.......................................... 377 TeenNick...303 Tennis Channel... 217 TLC...280 TNT...245 Travel Channel...277 Trinity Broadcasting Network (TBN)...372 trutv...246 TV Land...304 TV One...328 TVG...602 UniMás 2...408 Univision East...402 UP...338 USA Network...242 Velocity (HD only) 1...281 VH1...335 Viceland... 271 WE tv...260 The Weather Channel...362 WeatherNation...361 WGN America...307 The Word Network...373 World Harvest Television (WHT)...367 PLUS In-Market Regional Sports Networks HD, where available The Weather Channel...362 TBS...247 TLC...280 TNT...245 Travel Channel...277 TV Land...304 USA Network...242 Viceland... 271 WE tv...260 : To access DIRECTV HD programming, HD Access fee, DIRECTV HD equipment and HD television required. 1 This channel requires HD equipment and Advanced Receiver-HD. Please call 1-800-531-5000 for more information. 2 This channel requires a DIRECTV Multi-Satellite System. Please call 1-800-531-5000 for more information. 28
DIRECTV Hospitality & Institutions Packages CHANNEL LINEUPS EFFECTIVE 1.22.17 SPORTS PACKAGE CBS Sports Network...221 Golf Channel...218 NBC Sports Network...220 NFL Network...212 HD BUSINESS PACKAGE Crime & Investigation 1... 571 Hallmark Movies & Mysteries (HD only) 1...565 HDNet Movies 1...566 MGM HD 1...567 MTV Live HD 1...572 Shorts HD 1...573 Smithsonian Channel 1...570 Sony Movie Channel 1...538 Universal HD 1...569 FAMILY FAVORITES PACKAGE AMC...254 American Heroes Channel...287 Animal Planet... 282 AXS TV (HD only) 1...340 Destination America...286 Discovery...278 Discovery Family Channel...294 Discovery Life...261 Investigation Discovery...285 Freeform...311 OWN (Oprah Winfrey Network)...279 TLC...280 Velocity (HD only) 1... 281 GREAT ENTERTAINMENT PACKAGE Comedy Central...249 Lifetime...252 MTV...331 MTV2...332 Nickelodeon/Nick at Nite (East)...299 Nickelodeon/Nick at Nite (West)...300 VH1...335 FACTS & FANTASY PACKAGE E!...236 Syfy...244 trutv...246 BUSINESS NETWORKS PACKAGE Bloomberg TV...353 CNBC...355 FOX Business Network...359 FOX News Channel...360 MSNBC...356 ADVENTURE PACKAGE Cooking Channel...232 DIY Network...230 Nat Geo WILD...283 National Geographic...276 Outdoor Channel...606 MUSIC EXTRA PACKAGE CMT...327 Fuse...339 Great American Country (GAC)...326 Spike... 241 EDUCATION PACKAGE fyi, HD... 266 HISTORY... 269 Science... 284 Viceland... 271 : To access DIRECTV HD programming, HD Access fee, DIRECTV HD equipment and HD television required. 1 This channel requires HD equipment and Advanced Receiver-HD. Please call 1-800-531-5000 for more information. 2 This channel requires a DIRECTV Multi-Satellite System. Please call 1-800-531-5000 for more information. 29
DIRECTV Hospitality & Institutions Packages CHANNEL LINEUPS EFFECTIVE 1.22.17 PREMIUM CHANNELS CINEMAX AND HBO PACKAGE CINEMÁX (HD only) 1...523 CINEMAX East... 515 CINEMAX West... 516 5StarMAX (HD only) 1...520 ActionMAX (HD only) 1...519 MoreMAX (HD only) 1... 517 MovieMAX (HD only) 1...521 ThrillerMAX (HD only) 1...522 SundanceTV...557 HBO East...501 HBO West...504 HBO2 East...502 HBO2 West...505 HBO Comedy (HD only) 1...506 HBO Family East...507 HBO Family West...508 HBO Latino 2...511 HBO Signature...503 HBO Zone (HD only) 1...509 SHOWTIME UNLIMITED PACKAGE FLIX...556 THE MOVIE CHANNEL EAST...553 THE MOVIE CHANNEL WEST...554 THE MOVIE CHANNEL XTRA EAST (HD only) 1...555 SHOWTIME EAST...545 SHOWTIME WEST...546 SHOWTIME 2...547 SHOWTIME BEYOND (HD only) 1...550 SHOWTIME EXTREME...549 SHOWTIME NEXT (HD only) 1... 551 SHOWTIME SHOWCASE...548 SHOWTIME WOMEN (HD only) 1...552 SundanceTV...557 STARZ SUPER PACK PACKAGE STARZ ENCORE...535 STARZ ENCORE West...536 STARZ ENCORE Action...541 STARZ ENCORE Black...540 STARZ ENCORE Classic...537 STARZ ENCORE Family...542 STARZ ENCORE Suspense...539 STARZ ENCORE Westerns...538 STARZ East...525 STARZ West...526 STARZ Comedy (HD only) 1...528 STARZ Edge 1...529 STARZ In Black 1...530 STARZ Kids & Family (HD only) 1...527 SundanceTV...557 STARZ ENCORE PACKAGE OPTIONS STARZ ENCORE + 6 Themes (7 channels) STARZ ENCORE + 3 Themes (4 channels) STARZ ENCORE + 1 Themes (2 channels) STARZ ENCORE West EN ESPAÑOL A LA CARTE PACKAGE ATRES SERIES...420 Azteca...441 Bandamax...433 bein SPORTS en español...467 Canal 22 Internacional...446 CANAL ONCE...447 Caracol TV............................................ 417 Centroamérica TV....428 Cine Estelar...422 Cine Mexicano....462 Cine Nostalgia....424 Cine Sony....449 Cinelatino...423 CNN En Español...419 De Película...451 De Película Clásico...452 Discovery En Español...413 Discovery Familia...436 Ecuador TV...457 Ecuavisa Internacional...438 ESPN Deportes...466 Estrella TV...442 FOROtv....453 FOXlife...421 GolTV...468 HOLA! TV...430 IVC Net...427 MegaTV...405 Multimedios...412 Nat Geo Mundo...435 NBC Universo...410 NTN24...418 Nuestra Tele...416 Pasiones...444 Perú Mágico...431 SUR Perú...439 TeleCentro...429 Telefe... 411 Telemundo (Este)...406 Telemundo (Oeste)...407 Televisión Dominicana...434 Tr3s...445 TV Chile...437 TV Venezuela...409 TVE...460 TyC Sports...469 UniMás...408 Univision (Este)...402 Univision (Oeste)...403 Univision Deportes Network...464 Univision tlnovelas...454 VideoRola...415 ViendoMovies...450 WAPA América...414 ZooMoo...432 AMÉRICAS PLUS Caracol TV............................................ 417 Cine Estelar...422 Cine Nostalgia...424 Cinelatino...423 De Película...451 De Película Clásico...452 Discovery En Español...413 Discovery Familia...436 Ecuador TV...457 Ecuavisa Internacional...438 IVC Net...427 HOLA! TV...430 MegaTV...405 NBC Universo...410 Nuestra Tele...416 Perú Mágico...431 SUR Perú...439 TeleCentro...429 Telefe... 411 Telemundo (Este)...406 Telemundo (Oeste)...407 Televisión Dominicana...434 TVE...460 TV Chile...437 TV Venezuela...409 UniMás...408 ViendoMovies...450 WAPA América...414 MÉXICO PLUS Azteca...441 Bandamax...433 Canal 22 Internacional...446 Cine Estelar...422 Cine Mexicano...462 Cine Nostalgia...424 De Película...451 De Película Clásico...452 Discovery En Español...413 Discovery Familia...436 Estrella TV...442 MegaTV...405 Multimedios...412 NBC Universo...410 TeleCentro...429 Telemundo (Este)...406 Telemundo (Oeste)...407 Televisión Dominicana...434 Tr3s...445 UniMás...408 ViendoMovies...450 : To access DIRECTV HD programming, HD Access fee, DIRECTV HD equipment and HD television required. 1 This channel requires HD equipment and Advanced Receiver-HD. Please call 1-800-531-5000 for more information. 2 This channel requires a DIRECTV Multi-Satellite System. Please call 1-800-531-5000 for more information. 30
DIRECTV Hospitality & Institutions Packages CHANNEL LINEUPS EFFECTIVE 1.22.17 MAS MÉXICO ATRES SERIES...420 Azteca...441 AXS TV (Solo HD) 1 HD...340 BYUtv...374 Canal 22 Internacional...446 CANAL ONCE...447 Cine Estelar...422 Cine Nostalgia...424 C-SPAN...350 C-SPAN2... 351 CTN...376 Daystar...369 ESPN Deportes...466 EVINE...316 EWTN...370 FOX Deportes...465 FOXlife...421 Free Speech TV 1...348 Galavisión...404 GEB America 1...363 GOD TV 1...365 Hillsong Channel... 371 History En Español..................................... 443 HITN TV.............................................. 461 Hope Channel 1...368 HSN...240 JBS 1...388 Jewelry Television...313 Jewish Life Television 1...366 Link TV...375 Multimedios...412 NBC Universo...410 NASA TV 1...352 Nat Geo Mundo...435 NRB...378 Pasiones...444 QVC...275 QVC Plus...76 TCT Network.......................................... 377 Telemundo (Este)...406 Telemundo (Oeste)...407 Tr3s...445 Trinity Broadcasting Network (TBN)...372 UniMás...408 Univision (Este)...402 Univision (Oeste)...403 Univision Deportes Network...464 UP...338 WAPA América...414 STANDALONE AND BUNDLED SERVICES A&E...265 HISTORY...269 OWN (Oprah Winfrey Network)...279 BBC America...264 BTN...610 BET...329 GSN...233 Bravo...237 IFC...559 WE tv...260 C-SPAN...350 C-SPAN2... 351 CBS Sports Network...221 Disney Channel (East)...290 Disney Channel (West).................................. 291 Disney XD... 292 ESPN Deportes...432 FOX News Channel...360 FOX Soccer Plus (Games only)...621 FOX Sports 1... 219 FOX Sports 2... 618 FX...248 FX Movie Channel...258 Golf Channel...218 GolTV...426 Food Network... 231 HGTV...229 Travel Channel...277 Logo...272 MLB Network...213 NHL Network...215 NBA TV...216 NBC Sports Network... 603 NFL Network...212 SEC Network... 611 SundanceTV...557 TeenNick...303 Nicktoons...302 Nick Jr....301 Sprout...295 TCM...256 Tennis Channel... 217 TV Land...304 TVG...602 Hallmark Channel... 312 LMN...253 WGN America...307 REGIONAL SPORTS NETWORKS Altitude Sports...681 Comcast SportsNet California...698 Comcast SportsNet Chicago...665 Fox Sports Southeast...649 Longhorn Network 1...677 MSG...634 MSG+...635 ROOT SPORTS Southwest...674 SEC Network... 611 Spectrum SportsNet...691 SNY...639 YES Network 3...631 SportsTime Ohio...662 Spectrum Deportes...470 Some channels may require a DIRECTV Multi-Satellite System. PLUS In-Market Regional Sports Networks, where available. INTERNATIONAL PROGRAMMING AMÉRICAS PLUS................... 405, 406, 408-411, 413-417, 422-424, 429, 431, 434, 436-439, 450-452, 457 Azteca...441 ChineseDirect...213, 216, 620, 2050, 2101-2105, 2108, 2109, 2113, 2119 DIRECTV DEPORTES 426, 427, 432, 455 EN ESPAÑOL A La Carte Package... 1, 234, 403-405, 419, 422-424, 426-429, 431, 432-439, 441, 443-447, 450-455, 460, 624 FilipinoDirect...2060-2071 Galavisión and Univision... 404 and 402 KoreanDirect...2080-2090, 2092, 2093 MandarinDirect III...2050-2052, 2054-2057, MÉXICO PLUS...405, 406, 408, 410, 412, 413, 415, 420, 422, 424, 429, 433, 434, 436, 441, 445, 446, 450-452 RTR-Planeta...2141 RussianDirect...2140, 2142-2145 RussianDirect II...2140-2148 TFCDirect...2060, 2062-2068, 2070 VietDirect Plus...2072-2079 BONUS CHANNELS included w/ all international packages: CCTV News 2... 2119 Arirang TV 1...2095 : To access DIRECTV HD programming, HD Access fee, DIRECTV HD equipment and HD television required. 1 This channel requires HD equipment and Advanced Receiver-HD. Please call 1-800-531-5000 for more information. 2 This channel requires a DIRECTV Multi-Satellite System. Please call 1-800-531-5000 for more information. 3 YES Network available as a local regional sports network package in CT, NY and in parts of NJ and PA as determined by ZIP code. Portions of YES Network programming available in SPORTS PACK premium package in the remainder of DIRECTV service areas. 31
DIRECTV Hospitality & Institutions Packages CHANNEL LINEUPS EFFECTIVE 1.22.17 SONICTAP MUSIC CHANNELS Alternative: Coffeehouse Rock...848 Alternative: Flashback/New Wave...839 Bluegrass...812 Classic Rock: Classic Hits Blend...837 Classic Rock Workout...9570 Classical: Light Classical...866 Classical: Symphonic...864 Country: Hit Country...809 Country: Honky Tonk Tavern... 811 Country: Modern Country... 814 Country: Red, Rock and Blues............................ 810 Country: Traditional Country...808 Dance...859 Dance: Retro Disco..................................... 845 Dance: SubTerranean... 858 Familiar Favorites...9564 Folk Rock...813 Great Standards...9562 Groove Lounge...9563 Health & Fitness: New Age...856 Health & Fitness: Zen...857 Holiday & Happenings...9567 Instrumental: Beautiful Instrumentals...820 International: Reggae...863 Irish...9565 Italian Bistro Blend...9569 Italian Contemporary...9573 Jazz...9572 Jazz: Big Band/Swing...801 Jazz: Classic Jazz Vocal Band............................. 850 Jazz: Smooth Jazz...851 Latin: Bailamos!...869 Metro Blend...9568 Modern Workout... 9571 Oldies: 60 s Revolution...803 Oldies: 70 s Hits...804 Oldies: 80 s Hits...805 Oldies: Malt Shop Oldies...802 Piano...9574 Pop/Adult Contemporary: 90 s Hits...806 Pop/Adult Contemporary: Adult Contemporary...821 Pop/Adult Contemporary: Hottest Hits...818 Pop/Adult Contemporary: Love Songs...819 Pop/Adult Contemporary: Y2K Hits...817 Pop/Adult: Today s Hits...816 PUMP!...9566 Rat Pack...9561 Religious: Gospel Glory...827 Religious: Hallelujah...828 Religious: The Spirit... 826 Rock: Adult Alternative...832 Rock: Alternative...834 Rock: Classic Rock...833 Rock: College Rock...831 Rock: Full Metal Jacket...830 Rock: Hair Guitar... 829 Rock: Ink d...835 Rock: Reality Bites...838 Rock: Soft Hits... 849 Rock: Spike...841 SonicTap: Carnaval Brasileiro...877 SonicTap: Fiesta Tropical...870 SonicTap: Hurbano... 875 SonicTap: Latin Hits... 871 SonicTap: Latin Jazz...879 SonicTap: Mariachi... 876 SonicTap: Music of the Americas... 872 SonicTap: Regional Mexican...873 SonicTap: Rock en Español...878 SonicTap: Salsa...874 Specialty: 8-Tracks...840 Specialty: Be-Tween...867 Specialty: Blues...854 Specialty: The Playground...868 Standards: Show Tunes... 823 Standards: Silver Screen...822 Standards: Singers-Songwriters...836 Tranquility...9560 Urban: Classic R&B...842 Urban: Hot Jamz (Hip Hop)...825 Urban: Hype...847 Urban: Old School Funk...844 Urban: Silky Soul...843 Urban: The Boombox...846 Contains explicit lyrics. 32
COMMERCIAL Special Offers and Promotions
Sports Packages & 4K Ultra HD Catch the NBA and much more in 4K! DIRECTV, the leader in 4K Ultra HD, brings customers the first full-time channel in the U.S. in lifelike clarity, richer colors and virtually four times the resolution of HD. * MIDSEASON OFFER PACKAGES starting at 249 00 5-PAY OPTION (BASED ON FCO 1-50) SEE PAGE 46 FOR FULL PRICING DIRECTV Delivers Live Sports in 4K: Only DIRECTV brings you the most live sports in 4K Ultra HD. Full-Time 4K Ultra HD Channel: DIRECTV is the only U.S. pay TV provider to bring you a channel with Ultra HD around the clock. Best Picture Format: 4K Ultra HD gives you the industry s best picture format, with virtually 4X the resolution of HD. * *Limited programming available. 4K equipment, subscription to either COMMERCIAL XTRA PACK, COMMERCIAL CHOICE PLUS, COMERCIAL MÁS ULTRA PACK or BUSINESS XTRA PACK, 4K account authorization and professional installation required. Other conditions apply. ¾ Watch up to 40 live out-of-market games a week with 99% available in amazing HD. 1,2 ¾ FREE Promotional Kit Everything your customer needs to drive traffic, grow their business and brand themselves an NBA headquarters. Get EVERY LIVE GAME, EVERY SUNDAY, all in HD. 1 ¾ All out-of-market games every Sunday in HD. 1 ¾ Get the biggest selection of live NFL games available anywhere, only from DIRECTV. 2017 EARLY BIRD OFFER PACKAGES starting at 5-PAY OPTION (BASED ON FCO 1-50) SEE PAGE 46 FOR FULL PRICING ¾ Draw in more football fans by showing every out-of-market game. Now, customers can watch all of their favorite teams. No matter where they live. 291 60 ¾ Free Promotional Kit and enrollment in MVP program. Brand your business as the ultimate sports destination with on-premise materials, including banners, coasters and more. Plus, have your location listed on our Sports Bar Finder app to help sports fans find your bar. ¾ GAME MIX Watch up to four or eight games at the same time, live on your TV, complete with scores and game clocks. 3 Only available in HD. ¾ RED ZONE CHANNEL Never miss a play inside the 20, all on one channel, all in HD. Only available in HD. ¾ EXCLUSIVE DIRECTV FANTASY ZONE CHANNEL Live channel dedicated to fantasy football. Get real-time stats and player scoring from around the league on one channel. Only available in HD. 2017 NFL SUNDAY TICKET EARLY BIRD OFFER for Small Bars is only 99.80. 5-Pay. For new Public Viewing customers with an FCO 1 50 and 4 receivers or fewer. SEE PAGE 47 FOR ADDITIONAL OFFER DETAILS. 34
More Sports Packages & Profit Calculator SM Catch all the action with MLB EXTRA INNINGS PACKAGES starting at 120 68 ¾ Up to 90 out-of-market MLB games a week. 1 ¾ Up to 98% of these games available in HD each week. 2 ¾ Game Mix Watch up to eight games at the same time, live on your TV. 3 Only available in HD. ¾ In-market games will be shown on your Regional Sports Network (RSN) or a local channel. 5-PAY OPTION (BASED ON FCO 1-50) SEE PAGE 46 FOR FULL PRICING Your customers will get all the shots they can handle ¾ Watch up to 40 live games per week, including most games a week in crystal-clear HD. 1,2 ¾ FREE Promotional Kit Everything your customer needs to drive traffic and grow their business. MIDSEASON OFFER PACKAGES starting at 425 00 1-PAY OPTION (BASED ON FCO 1-50) SEE PAGE 46 FOR FULL PRICING ESPN College Extra ¾ Combines the former ESPN GamePlan and ESPN FULL COURT into one premium sports subscription. ¾ Catch over 500 live events featuring matchups from top conferences, including college football, basketball, baseball and more! ¾ Includes ESPN Buzzer Beater, ESPN Goal Line and ESPN Bases Loaded! SUBSCRIPTIONS starting at 3 INSTALLMENTS 235 00 SEE PAGE 46 FOR FULL PRICING Actual number of games varies by market. Blackout rules and other conditions apply to all sports programming. Games telecast locally may be included in ESPN College Extra. Score More Business The PROFIT CALCULATOR is a game changer! Our dynamic sales tool makes it easy to calculate and show customers how much revenue and profit they can make with NFL SUNDAY TICKET and other premium sports packages. ¾ Enter a few metrics about your customer s business into the calculator fields. ¾ Calculate and show your customer how much revenue and profit they can make. ¾ Create a convincing presentation on the investment value that no one can say no to. Start using this valuable tool today! SEE PAGE 47 FOR ADDITIONAL OFFER DETAILS. 35
MVP Marketing Program & DIRECTV TM Tablet App Drive your customer s business with exclusive marketing tools With DIRECTV s MVP Marketing Program, your customer s business will be listed on our exclusive Sports Bar Finder mobile app, with access to a full roster of marketing tools to help drive business. directvmvp.com Customized Advertising & Merchandise Site Brand your customer s business a DIRECTV Sports Headquarters! ¾ Customizable advertising and on-premise materials including banners, posters, coasters and more. ¾ Bar and restaurant customers receive 200 credits at activation and can accrue extra credits by adding more sports packaging. ¾ All premium sports packages range in credits from 150-200. My MVP section dedicated to your customers! ¾ Update Sports Bar Finder App profile. ¾ Track merchandise transactions. ¾ View available credits and active sports subscriptions. ¾ Add social media. ¾ Manage customizable calendar and update sports team preferences. ¾ On-Premise Sports Kits Pack the house with FREE on-premise material including banners, posters and more, to draw in bigger crowds and more business. Kits available for the following sports packages: NFL SUNDAY TICKET, NHL Center Ice, NBA LEAGUE PASS and ESPN College Extra. ¾ Enhanced Sports Bar Finder iphone & Android App 1 This convenient app helps patrons find a sports bar that offers the game they are looking for! Sports bars can update their business profiles on directvmvp.com, providing patrons with the most up-to-date events, information and photos. Patrons can now see Yelp ratings, customer reviews and more. ¾ Weekly Sports Schedules Customers get access to the latest matchups and programming on DIRECTV so they can drive traffic with the most popular sporting events and shows. Available via email or on the directvmvp.com site. The DIRECTV Tablet App is now available for both ios and Android! For Public, Business and Private Viewing customers The DIRECTV Tablet App gives customers control of all their DIRECTV Receivers! ¾ Quickly identify receivers with custom names. ¾ See what s playing on all your TVs from one screen. ¾ Channel surf using the DIRECTV programming guide. ¾ View all current and upcoming sports schedules. ¾ Ability to group receivers in order to change multiple TVs at once (Android-only at this time) ¾ Requirements: Internet connectivity required (Wireless Router and DIRECTV Ethernet to Coax Adapter). Download the app from the Apple App Store or Google Play Store. Register your DIRECTV Business Account on directv.com/register. In the Enter your last name field, enter your business name exactly as it appears on your DIRECTV account. The email address and password you provided will be used to activate your DIRECTV Tablet App. SEE PAGE 47 FOR ADDITIONAL OFFER DETAILS. 36
Business Types and Eligibility PUBLIC VIEWING: BARS, LOUNGES, RESTAURANTS, CASINOS, COFFEE SHOPS QUALIFICATIONS FOR ELIGIBILITY ¾ Television viewing accessible to the general public ¾ Main source of revenue from the sale of food and beverages for immediate consumption ¾ No admission fee WHY THEY NEED DIRECTV Turn customers into regulars ¾ 90% of bar and restaurant subscribers believe that having DIRECTV creates a livelier atmosphere^ ¾ 83% of bar and restaurant subscribers rate DIRECTV good, very good or excellent for ability to create a livelier atmosphere^ ¾ 73% of bar and restaurant subscribers rate DIRECTV good, very good or excellent for ability to generate more loyal, repeat customers^ BUSINESS VIEWING: AUTO SHOPS, HEALTH CLUBS, BANKS, SALONS, WAITING AREAS QUALIFICATIONS FOR ELIGIBILITY ¾ Television viewing accessible to the general public ¾ Main source of revenue from the sale of goods, services and experiences WHY THEY NEED DIRECTV Help reduce perceived wait times ¾ 87% of business viewing subscribers that have DIRECTV for customers/patients rate DIRECTV good, very good or excellent for helping customers/patients pass the time ¾ 80% of business viewing subscribers that play SonicTap for customers rate SonicTap excellent for creating a pleasant atmosphere ¾ Watching sports, news or entertainment is a great way for customers to pass the time ¾ DIRECTV helps to differentiate your business PRIVATE VIEWING: PRIVATE OFFICES, CONFERENCE ROOMS, EMPLOYEE BREAK ROOMS Anderson Cooper on QUALIFICATIONS FOR ELIGIBILITY ¾ Television viewing accessible only to employees WHY THEY NEED DIRECTV Keep employees connected ¾ 91% of private business viewing subscribers report that DIRECTV s functionality is easy to use ¾ Gives employees round-the-clock access to news and entertainment SEE PAGE 47 FOR ADDITIONAL OFFER DETAILS. 37