CONNECTING BRANDS WITH CUSTOMERS WHO MATTER MOST As of April 30, 2018
CONNECTING BRANDS WITH THE MOST VALUABLE AUDIENCE Strong Audience Base Viewers Loyalty Dominating Viewing Share 75% of Malaysian homes have Astro. 2 Mil homes subscribe to HD. 63% more time spent on Astro content than FTA. Astro holds 76% viewing share, dominating across all races. High Purchasing Power Astro households are affluent; they matter more to marketers.
SERVING 5.5 MIL HOUSEHOLDS WITH 75% PENETRATION 2 mil HD homes 869K connected homes Astro Subscriber Composition by Race Total Astro Subs : 5.5 mil homes (Postpaid + NJOI) 11% 8% Total Malay 5.5 mil 3.4 mil Astro Household Penetration by Race 75% 93% 25% 7% Total TV HH 7.3 mil (incl Non Citizens) 3.7 mil 18% 63% Chinese Indian 1 mil 445K 57% 89% 43% 11% 1.8 mil 501K Others 598K 77% 23% 775K Malay Chinese Indian Others Source : Astro Data as of Apr 18
GROWING VIEWING ON MULTI-SCREENS AND ON DEMAND Total Connected STBs (1)(2) (000s) +52% Total OD Downloads (mn) +450% Avg. Weekly Viewing (mins) +52% 572 1Q FY18 869 1Q FY19 2 11 1Q FY18 1Q FY19 246 374 1Q FY18 1Q FY19 Registered Users (1) (mn) +43% App Downloads (1) (mn) +31% Avg. Monthly Viewing (mins) +60% 1.2 1.7 3.6 4.7 127 203 1Q FY18 1Q FY19 1Q FY18 1Q FY19 1Q FY18 1Q FY19 Note: (1) Cumulative count since inception Cumulative (2) Connected boxes are set-top box connected to the internet and have access to On Demand library of content
WHILE MAINTAINING OUR TV VIEWERSHIP SHARE Pay-TV 190 channels 73 Astro-branded channels NJOI 31 channels TV Viewership Share Avg. Daily Viewers (mn) -5% Avg. Time Spent/Day 13.5 12.8-5% 76% 24% 7.6-8% 7.0 3:48 3:37-1% 2:08 2:07 1Q FY18 1Q FY19 1Q FY18 1Q FY19 Astro FTA NB (1) Number of channels as at 1Q FY19 (2) Target Audience: Kantar Media, Dynamic TV Audience Measurement (DTAM). All Astro Pay-TV viewers.
ASEAN CONTENT & CONSUMER COMPANY TV DIGITAL RADIO COMMERCE CONTENT 190 channels OTT (Over-The-Top) Service 11 radio brands Digital Assets Largest Pay-TV operator in SEA Serving 5.5mn households 75% household penetration 44% TV adex share 869K connected STBs 6.7mn avg monthly unique viewers across over 25 digital assets Tribe & Tamago regional plays with 7.0mn downloads cumulatively 11 radio brands 16.5mn weekly audience #1 highest rated stations across 4 key languages 69% radex share 24/7 shopping experience Malaysia & Singapore 1.4mn registered customers Content producer & aggregator Investing in content verticals with regional reach Produced 12K hours of content in FY18
CONNECTED STBS DRIVE CONTENT CONSUMPTION AND NON-LINEAR VIEWING 869k Connected STBs (1) (+52% YoY) 11mn OD Downloads (+450%) YoY (1) 1 in 3 Multiscreen (Connected STBs & Astro Go) 48 hrs Connected STBs average weekly viewing hours 52 hrs Multiscreen average weekly viewing hours NB (1) YoY refers to 1Q FY18 vs. 1Q FY19 (2) Connected set-top boxes (STBs) are connected to the internet and have access to Astro s On Demand library of content
DRIVING PREPAID REVENUE VIA NJOI AND NJOI NOW 31 TV Channels 20 Radio Channels Wide range of premium prepaid offerings 18 free channels >4,000 hours of SVOD Over 32,000 NJOI Prepaid touchpoints are now available through e-pay, 7-Eleven, Cosway and selected online banking!
CONTENT DIFFERENTIATION DRIVING SALES No.1 Malay (Ch. 118 & Ch. 120) & Chinese language (Ch. 303) home shopping channels Revenue (1) (RM mn) 35% Introduction of Channel 120 has increased traction Simulcast events and increasing live hours from 4 to 6.5 hours have driven brand awareness leading to improved sales Launch of Malay New Arrival programme and Go News segment for latest promotion announcement Content differentiation initiatives such as branded content and tactical events have driven content viewership and sales 62 84 1Q FY18 1Q FY19 Registered Customers (1) ( 000) 37% 1,036 1,418 1Q FY18 1Q FY19 NB (1) Cumulative as of 1Q FY19
RECORD BREAKING TV VIEWERSHIP FOR GE14 Round the clock extensive coverage as Malaysians cast their votes in the recently held General Elections Unique TV Viewers 9.2 mn on 10 May 1.4 mn on 9 May www.astroawani.com Traffic surged on Astro GO and digital platforms 834K views on 1-15 May Awani app +134% +180% (In million) Page Views Users 42.5 Users (In 000) Screenviews (In million) 129 +108% 17.0 18.2 3.6 3.9 8.1 44.4 46.1 +66% 4.9 5.3 8.8 Mar-18 Apr-18 May-18 Mar-18 Apr-18 May-18
OVERTAKING LAST YEAR S HIGHEST RATED DRAMA Viewership Digital On Demand On Ground 3.3 mn TV ratings DTAM Kantar Media 362K views Across all Gempak platforms 213K Title views 1K Fans at book signing session Viewership Digital On Demand On Ground 3.1 mn TV ratings DTAM Kantar Media 7.3 mn views Across all Gempak platforms 332K Title views 2K Fans at meet & greet session
DUKUN - THE MOST ANTICIPATED MOVIE SINCE 2006 Total box office revenue of RM11mn and growing Dain Said s directorial debut and starring Umie Aida and Faizal Hussein Planned theatrical release in Indonesia in August Viral video #perempuankebayamerah reached 20 mn views in 24 hours Produced in 2006 and finally released on 5th April 2018 across 130 screens
DEEPENING CONTENT OWNERSHIP AND GOING REGIONAL NUSANTARA KIDS HORROR ESPORTS Premium Nusantara original series & movies Transmedia kids and animation content with Asian values Asian horror original series and movies The next wave of sports for the millennials To win over Indonesia To own monetisable regional kids IPS To develop and distribution Asian-centric horror IPS Land grab with the Millennials Partner with top Indonesian talents Polis Evo 2 slated for this year Collaborate with Malaysian animation studios Adapt/dub for regional & global distribution Licensed content to Indonesia & Singapore (Didi & Friends), Amazon USA (Cam & Leon) and Indonesia (Oma & Hana) Collaborate with top production houses in SEA Series was licensed to 7 countries BOO channel was distributed to Singapore, the Philippines, Vietnam & Myanmar Landed in 8 countries Recruit regional influencers as key talents Collaborate with the world top game developers Partner regional event organisers for regional tournaments
SHOWCASED 2 MAJOR SPORTING EVENTS First Time Ever Coverage Most Watched Commonwealth Games Ever TV 4 dedicated channels for around the clock coverage 1.4 mn unique viewers OTT Simulcast Olympics exclusive channels 47K Astro GO views TV 6 dedicated channels for around the clock coverage 9.3 mn unique viewers ( +15%) OTT Simulcast Olympics exclusive channels 862K Astro GO views Source: TV viewers is based on Kantar Media DTAM. AG is based on Conviva.
WORLD CUP 2018 ALL 64 MATCHES LIVE ON HD 64 matches live on Astro 37 Exclusive Available on Astro GO and NJOI now to non-astro subscribers 41 matches on Astro Arena open to all subscribers 14 Jun 15 Jul On Demand All matches, highlights and magazine shows 1 st VR 180 live stream and 360 VOD Exclusive content via digital platform
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