Sony Pictures / Sony Atsugi meeting - 3D HFR / 4K3D - December 16, 2011 Sony Digital Cinema Product Planning & Marketing

Sony Pictures / Sony Atsugi meeting - 3D HFR / 4K3D - December 16, 2011 Sony Digital Cinema Product Planning & Marketing

Agenda 4K3D Lobbying (Projection system set up in LA) HFR Lobbying with migration path

4K3D Lobbying (Projection system set up in LA)

Object 3D formats Resolution 2K 4K Frame rate 24P 48P/60P 2K3D 24P (Current format) 2K3D 48P60P (Now discussing as HFR ) 4K3D 24P 4K3D 48P/60P 4K3D

Overall Playable frame rates depend on the schedule. Demo for 4K3D 24P is possible now. Actual launch date is subject to the time to find a place and the installation for double stack. Demo in Atsugi was done with this frame rate. Demo for 4K3D 48P will be possible at earliest in summer 2012. It will take several months to develop a software which enables playing 4K3D 48P. The system for the demo is consists of special configurations. Not sellable configuration, such as using 2 or 4 servers. Special format DCPs will be needed.

Launch options Available 4K3D frame Only 24P upto 60P Available Timing Subject to installation arrangement Earliest in summer 12 System 2 projectors + 2 servers 2 projectors + 4 servers Adaptable Contents 4K 24P L/R Separate DCPs L R 1/24[s] 4K 24P L/R, Odd frame/even frame, Separate DCPs L(even) L(odd) R(even) R(odd) 1/24s] (each DCP is 4K 24P as 2D) (each DCP is 4K 24P as 2D) NOTE This step is only for quick demo site launch. This is the easiest way to demonstrate 60P

System limitations 4K2D is available only by single projection. Picture convergence error at the corners will be maximum 4 pixels. This error is in case of 50 feet screen width. It increases by shrinking a screen. It will be able to be reduced 2 pixels. (now studying ) Periodical picture convergence alignment is needed. Alignment or its checkin g is necessary especially for following cases. The first 2 weeks after installation. After the usage of the lens zoom or focus Both projector s brightness balance must be cared after single projection. Different lamp consuming time may break brightness balance for left eye and right eye. Automatic constant luminance mode for each projector is being developed.

Screen size vs brightness 3D Brightness according to the screen size is as following with the condition below [Condition] - Screen shape : plane - Screen gain : 2.2 - Port glass transparency : 93% - Lamp type : 4.2kW (Ushio or Philips) - Lamp operation power : 75% Screen width [ft] Scope format 3D brightness [ft-l] Flat format Note 23 53 50 Scope case is same as the demo in Atsugi. 25 45 43 35 23 22 45 14 13 2D brightness size 55 9 9

Dual projection layout options Configuration Double stack Side by side Minimum screen width 25 feet 25 feet Pedestal for stable operation Available now Now developing (1st prototype in Jan 12) Note High ceiling, hard floor and tall port window are needed. Long width port window and larger floor area are needed. Please refer to the appendix for dimensions.

HFR Lobbying with migration path

Need to realize 2K3D HFR with software upgrade If SONY can support 2K 3D HFR with software upgrade, 2K 3D HFR screens are dramatically increased. CASE 1 SONY CAN support HFR with SW upgrade CASE2 SONY CANNOT support HFR with SW upgrade 29,000 3D screens in worldwide SONY R220/320 6,500 screens DLP series 2 + IMB 6,500 screens 2K 3D HFR Not supported 16,000 screens 2K 3D HFR Not supported 22,500 screens DLP series 1 16,000 screens 2K 3D HFR Supported 13,000 screens 2K 3D HFR Supported 6,500 screens As of Dec. 2011 The figure other than Sony is estimation by Sony.

Idea of standardization of DCP format for 4K3D 2012 2013 2014 2015 Tentative Brain-Storming Idea 2K 3D 24P 250Mbps 2K 3D 48/60P 250Mbps 4K 3D 48P 500Mbps (for double projection system) 4K 3D 48/60P 1Gbps Item 1 How can we create one DCP which includes 4 types of format. KEYS Scalability for frame rate (24P and 48/60P) Synchronization for double projection system L/R separated DCP for double projection system Scalability for bit-rate (250Mbps and 1Gbps) Standardization Investigation / Verification Proposal Item 2 It would take 1 year at least to make a proposal of DCP format standardization.

Expected migration path to 4K3D Tentative Brain-Storming Idea Year Single or Double Supported format SONY DLPs 2009 ~ 2K 3D 24P 250Mbps R320/220 New system DLP series 1 DLP series 2 + IMB 2013 ~ 2K 3D 48/60P 250Mbps R320/220 New system DLP series 2 + IMB 2014 ~ 4K 3D 48P 500Mbps (4K 2D 24P 250Mbps for each eye) Item 1 Dual projection system may be used to achieve 4K3D for premium theaters as realistic solution. 2015 ~ 4K 3D 48/60P 1Gbps Next Gen. system Next Gen. system Projector Server Item 2 Next Gen. system would need several technical break troughs and to replace both projector and server and it s expected to come out in around 2015

Summary To realize 2K 3D HFR with software upgrade Pursue the possibility to achieve 2K3D HFR at over 250Mbps until the next meeting in January Have a demonstration to every studio to convince the image quality of 2K3D HFR at 250Mbps on our projector To take initiative on 4K3D Have a demonstration earlier than competitors to create an image that Sony is moving forward to 4K3D HFR Propose DCP format for 4K3D to standardize

Appendix

Demo site System structure for only 24P SRX-R320 Synchronize playback Pl ay 2( L/ R) 4K24P each L IPM Board (LVDS I/F) LMT-300 L LMT-300 R R IPM Board (LVDS I/F) SRX-R320 LVDS for Left LVDS for Right Ether cable

Demo site System structure for 60P L IPM Board (LVDS I/F) Additional IPM Board x 2 SRX-R320 Synchronize playback LMT-300 Pl ay 2( L/ R) ( Odd/ Even) 4K24P each L(odd) LMT-300 R(odd) LMT-300 L(even) R IPM Board (LVDS I/F) SRX-R320 LMT-300 R(even) Additional IPM Board x 2 LVDS for Left LVDS for Right Ether cable

Demo site Dimension measurements Double Stack

Demo site Dimension measurements Double Stack

Demo site Dimension measurements < In the operation > Side by Side Tentative (now developing )

Demo site Dimension measurements < At the maintenance > Side by Side Tentative (now developing )

Demo site Dimension measurements Side by Side Tentative (now developing )

Demo site Dimension measurements Side by Side Tentative (now developing )

Scalability of J2K 1 frame Structure of J2K Base Extended Image

Problem on J2K Scalability Read base only Frequent Seek & Read happen JPEG2K Decoder Memory RAID

Problem on J2K Scalability Read base only Base Extended JPEG2K Decoder Memory RAID

L/R separated DCP 48P Sequential L R R L R L R L L L L 24P L L/R separated R R R 24P R