April 1949 THE MOTION PICTURE MAI,AZIN SOHRAB MODI'S CLARION CALL TO MILLIONS OF MINERVA FANS TO LAUGH AWAY "OLD" WORRms' : AND REJUVENATE FOR SHOULDERING RESPONSIBILITIES OF THE "NEW" WORLD -~~ "" c... "c,oj.jelng~~govl.rll- ment for similar accommodation i1t II I'. 11111 tid Mahalakshmi and how much 1'('lIl (:IIV('IlIlI;'-'lll d. was demanded by the latter be1'0!'t' 1', lilt,,, 'Illorltl' I the Films Division debded to :-:hift ;11 ('('III1l1llli.,1' "'I'~ to Walkeshwar. ri" I'l'flll'('. lit' ~ The question may legitilllall'jy 1)(' 11""I'(~lIlil II", ;li'll asked why the Government sheadd J)IVI<;tllll C" p:u,,1..,. at all get premises on hire 1'01' tlw 1.',',1' III c'oil"ll:ily,. Films Division when the act.iviti('s or ftdh "qllippl'd this new department are going til 1)(' f:wilili(\s 11t'l'dL'", permanent. But the G.tovernnwnt tnlll,i1 I'h"'",-"pel.. Directed By: having decided upon taking a plaee rlll'ilit.ies on a~ohrab MODI on hire, whatever may be the reason pay L111neCeSSl' for it, there can be no legitimate While no live THEATRES cause for complaint if it goes in for be raised a"tst, the accommodation which, ail things still one O' NEW ROSHAN considered, works out cheapest on securing DAI~~ & 10 balance. And if we are not mis- basis, ('_30 2-30, 5, 7-. informed the arrangements with Mr, ed. V~ ~PTUNE Ambalal Patel which our contempo- tion NOAILY l'~ry has chosen as its target for revh 4. 7 & 10. Sunday 1 p.m. 4.iMORIA AND SON, BOMBAY 4. Ijqt~ 'the MOTION PICTURE MAGAZINE April 1!J4!1 FOR WHOM ARE THE PICTURES MADE? Ask any man, no matter what There is that charmin.~ Y(I\IIl~; position he occupies, and what trade man, who desperately tries t" I""k he follows, he has something to say young-you know who. He is tl.., about Motion Pictures-either in the Romeo and honestly thinks (hal h. shape of advice, conviction or opi is being sacl'ificed for th<. genth. 1' St'.. nion. The other working ( asl. is llf n(. irll There is a person I know, who is portance, they ;11'(' lik( hlll'sl's wh,' definitely of the opinion that pic also ran. tures are a colossal waste, full of A clever man Ivlls IIII', Ih:d if y"ll cheap entertainment.,. he is the want to impnlvl' lilt, 11111\ 1I1r111..,1I class. first change the olltlllok III I h,d illl Another important person I know, portant man-lhc dail~ wa,'" ";11 1"'1 is a well read man (always has Give him the option 1/1' '.('1""'11111 many books with him) is of the con which today is denied 10 hilll,1'0 Ih. viction that pictures should be pro state has not provided hllll Ilvlllr gressive with many slogans, and facilities not to talk of 1:1 II II rili'l'i. nil revolutionary themes-he is the house is a living hell, SlJ Iw i'4 11111 frustrated 'know all type', who anxious to go home, play will, hi! thinks that Moscow is the catch children or plan for the III t 1I1'l'. word' for the world's liberation. That clever man also tells 111' There is a little man I know who that till the wage-earner is nut givt'll has no opinion '.' he likes living conditions, his childrc'1l fl'l,t music and wants to be entertained. education, his family nursing alld He is a daily-wage-earner who hospital facilities, it is not po:,sil,lc' works all day, and puts in real hard to change his outlook. If he has " work. He says, he liked Dev3.das, home to go to, children to play with, Ram-Rajaya, Pukar, Tansen, Ham he gets a chance to plan for lili' Rahi, Shehnai, and a score of other future, and on that day Motion PII' pictures, tures will have to take account of There is also a man I kno',,:, very themselves and will put an"t111'i' important in the film trade, who has type of entertainment-enterlain a new idea, with a 'must pay theme' ment for the family with a diftl'i'l'1l1 -He is the Producer cum Directo:' outlook. The entertainment II'!'1HI cum so many combinations. depends on the outlook of thnt illl There is that respectable man, portant man and till then We l'all who is prepared to oblige you with talk of many things, promise IlWI1\, his finance. He is very honest, and more, but in the end it will hili I frankly tells you that he knows down to what it is or possibly WOI''''' nothing about Art, his defination of th:m it is today. Art is Box Office, and business means 'interest' Royalty, and a HIS LAST ACT little share in the profits, he is the WE REGRET TO ANNOLTNn: mortgagee in possession of film THE DEATH OF CIli\NUKAtins. MOHAN THE WEI.LKNOWN There is that sweet little person, CHARACTER ACTOR, WIIO num who as a right must have all the OF HEART FAILUlU~ A1' ills IU';, publicity. She is the heroine who SIDENCE IN BOMHAV ON SA'!', thinks she is the picture-a talking UROAY 2ND AI'IUI,. picture, 6