Greater Shepparton Women s Charter Alliance Advisory Committee Refugee Week event: Wadjda Movie Night Wednesday 18 June 2014 Shepparton Evaluation M14/35702 Page 1
Contents Greater Shepparton Women s Charter Alliance Advisory Committee... 3 Refugee Week event Wadjda movie night... 3 Date... 3 Venue... 3 Movie - Wadjda... 3 Sponsors/Partners... 3 Audience... 4 Resources... 4 Accessibility... 4 Suppliers... 4 Budget... 4 Advertising... 4 Organising Committee... 5 Feedback... 5 Lessons for 2015... 5 Appendices... 6 Appendix 1: Budget... 6 Appendix 2: Media coverage and advertising... 7 M14/35702 Page 2
Greater Shepparton Women s Charter Alliance Advisory Committee The Greater Shepparton Women s Charter Alliance Committee is a community advisory committee (of the Greater Shepparton City Council) that is part of a broader network of Local Government Area (LGA) advisory committees across the state that are guided and informed by the Victorian Local Government Women s Charter. The Charter recognises the need to increase women s participation in key decision making forums in the community and in democratic governance. A three point action plan focussing on Diversity, Active Citizenship and Gender Equity guides the key strategic objectives of this committee. The Women's Charter Alliance Advisory Committee is made up of community representatives, Council Officers and is supported by Greater Shepparton City Council. The Women's Charter Alliance Advisory Committee meets monthly and community members are welcome to attend as guests, with an annual intake of members undertaken at the beginning of the financial year. Refugee Week event Wadjda movie night Date Wednesday 18 June 2014, 5.30pm. Venue Village Cinemas, Stewart Street, Shepparton. Movie - Wadjda Wadjda is a 2012 Saudi Arabian film written and directed by Haifaa al-mansour. It is the first feature film shot entirely in Saudi Arabia and is the first feature length film made by a female Saudi director. Wadjda is a 10-year-old girl living in a suburb of Riyadh, the capital of Saudi Arabia. Although she lives in a conservative world, Wadjda is fun-loving, entrepreneurial and always pushing the boundaries of what she can get away with. After a fight with her friend Abdullah, a neighborhood boy she shouldn't be playing with, Wadjda sees a beautiful green bicycle for sale. She wants the bicycle desperately so that she can beat Abdullah in a race. But Wadjda's mother won't allow it, fearing repercussions from a society that sees bicycles as dangerous to a girl's virtue. So Wadjda decides to try and raise the money herself. 1 The film trailer can be accessed at: http://www.youtube.com/watch?v=3koigluyoh0 Sponsors/Partners Greater Shepparton City Council provided funding and in kind support. Cynthia Scott provided the Welcome to Country. 1 Source: http://www.joblo.com Accessed on 23/6/2014. M14/35702 Page 3
Audience Approximately 170 people attended the event. The audience was made up of mainly women from a range of diverse multicultural backgrounds. The cinema venue seated 184 people. We allocated 184 tickets and had a small waiting list. On the evening approximately 170 people attended. Resources FamilyCare provided resources regarding the various programs they implement. Brochures regarding other local community events were made available. For example: Refugee Week brochures. Accessibility The venue was wheelchair accessible and preferential seating was provided to attendees who had vision requirements. Suppliers The following organisations/businesses provided services: Greater Shepparton City Council Funding and in kind support Cynthia Scott Welcome to Country Mustafas Kebabs Halal catering Village Cinemas Shepparton Venue and film PrintWorks Shepparton Printing and design of posters and numbered tickets Budget The event was entirely funded by the Greater Shepparton City Council. There was in kind support provided, as follows: Greater Shepparton City Council donated some communications, stationery, and staff. Cynthia Scott conducted the Welcome to Country. The Shepparton News provided free event coverage before the event. The organising sub-committee and the Committee as a whole donated their time. Please see Appendix 1 for a full expenditure breakdown. Advertising The following is a list of advertising that was used for the event. Some had a cost, and some was in kind: Flyer distributed by committee members, via email and by Council Facebook Paid reach was 6,791. Total reach was 7,628. Of these, 76 people watched the movie trailer, 4 people clicked on the photo. There were 33 likes and 9 people shared the post. Refugee Week events calendar Refugee Week website Shepparton News Has an approximate readership of 32,500 2 WIN TV mentioned the movie night 2 http://www.fairfaxregionalmedia.com.au/detail.asp?paper_id=624, accessed 18/3/2014 M14/35702 Page 4
Media Release Greater Shepparton City Council website Greater Shepparton City Council Internal website My Community Please see Appendix 2 for media coverage and advertising. Organising Committee Greater Shepparton Women s Charter Alliance Advisory Committee. Greater Shepparton City Council Support Worker Emma Hofmeyer. Greater Shepparton City Council Cultural Development Officer Charlene Norton. Feedback From Committee member Leanne Raditsas: I wanted to share a heart-warming incident with you guys. When I was packing up the tea and coffee station, a little boy (approx. 10yo) came over to me with a beaming smile on his face and said excuse me, you know I could understand that movie, it was in My language! I said Wow, that s fantastic could you read the subtitles too he said Yep! He was very proud and excited to have attended an event that he could relate to the characters and culture represented in the movie. I asked him if he thought it was ok for girls to ride bikes, and he responded with a very enthusiastic YES!, and then we high-fived. This incident, along with other very positive feedback signals to me, this was truly a great event and was attended and enjoyed by a diverse, enthusiastic and very appreciative crowd. Feedback from an audience member: I am writing to tell you what a great event it was - screening the movie Wadjda. I was most impressed with the ease of upon entering the Theatre, getting tickets and the lovely meal awaiting me upstairs. What a great idea with the food incorporating 'Refugee Week'. Well done to all concerned. I look forward to more great events being staged by this great bunch of women. Feedback from Committee Member Connie O Dea: Congratulations!!! The night went very well the film was well accepted, I think. One could hear a pin drop. I found it to be a mine of information re Saudi Arabia and their culture wrapped in that story. Lessons for 2015 As with any event, some things could be improved next time. Some suggestions are: Start organising and planning well in advance of event. Contact local cinema staff, rather than Melbourne. Originally we were told by the local cinema to contact Melbourne, but difficulties arose from that. M14/35702 Page 5
Appendices Appendix 1: Budget Item Company Cost ex. GST Cost Inc. GST Posters Printworks 100.00 110.01 Tickets Printworks 90.91 100.00 Facebook Council 50.00 Cinema Village Cinema Shepparton 1690 1859.00 Welcome to Country Cynthia Scott 0 Catering Mustafas Kebabs 2767.50 4886.51 M14/35702 Page 6
Appendix 2: Media coverage and advertising Shepparton News, 5 June 2014, page 15. M14/35702 Page 7
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Previous page: Poster for movie night. Below: Ticket for movie night. Below: Information on the Greater Shepparton City Council website. Women's Charter Alliance Advisory Committee Women s Charter Committee Members and guests at International Women s Day 2014 The aim of the Women's Charter Alliance Advisory Committee is to support and promote women in leadership roles and all levels of decision-making, including business or workplace positions, community groups or boards of management. Free Women s Charter Alliance Movie Night Greater Shepparton Women s Charter Alliance Advisory Committee will host a free movie night on Wednesday 18 June as part of Refugee Week. The Women s Charter Alliance will host the movie Wadjada, the story of a 10 year old Saudi Arabian girl who desperately wants a bicycle of her own. This is M14/35702 Page 9
the first feature film shot entirely in Saudi Arabia and is the first feature length film made by a female Saudi director. For more information: When: Wednesday 18 th June, 2014 Where: Village Cinemas Time: 5.30pm for nibbles and movie to start at 6.30pm Cost: Free (Bookings are essential for a seat) Bookings: Emma on 5832 9479 or womens@shepparton.vic.gov.au Movie trailer: http://youtu.be/3koigluyoh0 Greater Shepparton Women's Charter Alliance Free Women s Charter Alliance Movie Night Event Details Date: Wednesday 18 June 2014 Time: 17:30 pm 20:30 pm Venue: Village Cinemas Shepparton Admission: Free M14/35702 Page 10
Greater Shepparton s Women s Charter Alliance Advisory Committee will host a free movie night on Wednesday 18 June as part of Refugee Week. The Women s Charter Alliance will host the movie Wadjada, the story of a 10 year old Saudi Arabian girl who desperately wants a bicycle of her own. This is the first feature film shot entirely in Saudi Arabia and is the first feature length film made by a female Saudi director. For more information: When: Wednesday 18 th June, 2014 Where: Village Cinemas Time: 5.30pm for nibbles and movie to start at 6.30pm Cost: Free (Bookings are essential for a seat) Bookings: Emma on 5832 9479 or womens@shepparton.vic.gov.au Movie trailer: http://youtu.be/3koigluyoh0 Refugee Week brochure: M14/35702 Page 11
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Refugee Week website http://www.refugeeweek.org.au/events/vic.php : Movie Night Wednesday 18 June, Shepparton Wadjda Women's Charter Alliance is hosting a free movie night where they will show "Wadjda". Details: Free; 5.30pm; Village Cinema, 9-13 Stewart Street, Shepparton; Contact Emma on 03 5832 9479 M14/35702 Page 13