Digital Switchover in Chinese Taipei

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Transcription:

2010/TEL41/LSG/RR/005 Session 2 Digital Switchover in Chinese Taipei Purpose: Information Submitted by: Chinese Taipei Regulatory Roundtable Chinese Taipei 7 May 2010

Digital Switchover in Chinese Taipei Dr. Kai-Sheng Kao Chinese Taipei at APEC TELWG 41 6-12 May 2010

Outline Digital Switchover Why digital television? DTV Promotion Milestone Proposed Measures for Digital Switchover Other factors for success to Digital Switchover Digital dividend Government Agencies for Spectrum The objectives and duties of MOTC and NCC Spectrum planning of MOTC between 530MHz and 890 MHz Current TV Channels Digital Terrestrial TV Channels Digital Dividend Potential uses of Digital Dividend Proposed approach to release spectrum 1

Why digital television? Digital television offers new possibilities to the viewers and broadcasters Improved quality of video and audio Additional programs New types of services: HDTV, EPG, interactivity, multichannel,... Portable and mobile terminal equipments Cost optimization Spectrum efficiency Digital Dividend In the use of spectrum, digital television is much more efficient than analogue one Switch to all-digital television will create significant spectrum dividend 2

Digital Dividend resource :The Mobile Provide(2007) 3

The related between Transmit distance and Spectrum physical characteristic resource :BBC R&D(2009/03) 4

DTV Promotion Milestone July 1997 Selected 6 MHz bandwidth for terrestrial and cable DTV Dec 1997 Implemented field trial of terrestrial DTV March 1998 Announced terrestrial DTV transmission standards July 1998 Completed terrestrial DTV channels allocation 1997 1998 2001 2002 2003 2007 2008 2012 June 2001 Remain technology neutral for terrestrial DTV May 2002 Began western region terrestrial DTV trial broadcasting April 2003 Began island-wide terrestrial DTV trial broadcasting 2007 Began field testing for Mobile TV (DVB-H & Media FLO) May~Sep. 2007 Launched commercial operations of terrestrial DTV May 2008 Began HDTV field testing Dec. 2012 Plan to complete Digital Switchover 5

Proposed Measures for Digital Switchover Goal: Analogue Switch-Off (ASO) by December, 2012 Proposed Measures Digital Terrestrial Television (DTT) Coverage The coverage should at least match the analogue one Accelerate the construction of gap-filler to improve the coverage of the DTT Sufficient penetration of digital receivers TV Converter Box Coupon Program for the low-income (government funding around $260M NTD be required) Manufacture certification Well informed and prepared Viewers Public awareness and education Digital Switchover Hot Line / Call Center / Technical support 6

Other factors for success to Digital Switchover Put in place the necessary legislative framework For example, accelerate amendments to the CATV Act to solve must-carry problem(airplay DTV or RTV signal) Quality of the digital offer The service offer must be attractive The service offer must be of high quality Ensure cooperation of all involved parties Governments and regulators Public Service Broadcasters and commercial broadcasters Cable and satellite platforms Manufacturers Retailers and installers 7

Digital Switchover Why digital television? DTV Promotion Milestone Outline Proposed Measures for Digital Switchover Other factors for success to Digital Switchover Digital dividend Government Agencies for Spectrum The objectives and duties of MOTC and NCC Spectrum planning of MOTC between 530MHz and 890 MHz Current TV Channels Digital Terrestrial TV Channels Digital Dividend Potential uses of Digital Dividend Proposed approach to release spectrum 8

Government Agencies for Spectrum (Double track) Spectrum Policy Maker MOTC (Ministry of Transportation and Communications) Planning Allocation Spectrum Administrator NCC (National Communications Commission) Administration Assignment 9

The objectives and duties of MOTC and NCC Public interests To protect the public interests of citizens in relation to communications matters Spectrum Management Consumer rights To further the interests of consumers in relevant markets, where appropriate by promoting competition Effective use of the spectrum To secure the optimal use of the frequency spectrum Technology Neutral To work on the principle of technology neutral framework 10

Spectrum planning of MOTC between 530MHz and 890 MHz ITU Spectrum planning of MOTC between 530MHz and 890 MHz Region 3 Spectrum allocation Notes 530-890 MHz Fixed Mobile Broadcasting *585-610 MHz for Aeronautical radionavigation service as well 530-890 MHz Fixed Mobile Broadcasting *585-610 MHz for Aeronautical radionavigation service as well 530-608 for digital TV 608-680 for research and testing use or digital TV after ASO 680-686 for research and testing use or digital TV 686-710 for communications or digital TV after ASO 794-806 for low power wireless microphones and earphones (unlicensed band) 825-845, 870-890 for 3G mobile communications service 864.1-868.1 for PHS service 11

Current TV Channels Ch Freq. Program Licensee Ch Freq. Program Licensee Ch Freq. Program Licensee 5 76-82 Analog TV FTV 28 554-560 DTV FTV 41 632-638 6 82-88 Analog TV FTV 29 560-566 DTV undetermined 42 638-644 7 174-180 Analog TV TTV 30 566-572 HDTV Common 43 644-650 8 180-186 Analog TV TTV 31 572-578 DTV undetermined 44 650-656 9 186-192 Analog TV CTV 32 578-584 DTV TTV 45 656-662 Common Analogue Repeater (Gap Filler) 10 192-198 Analog TV CTV 33 584-590 DTV undetermined 46 662-668 11 198-204 Analog TV CTS 34 590-596 DTV CTS 47 668-674 12 204-210 Analog TV CTS 35 596-602 Mobile TV undetermined 48 674-680 36 602-608 Mobile TV undetermined 49 680-686 Cleared 24 530-536 DTV CTV 37 608-614 50 686-692 Analog TV PTS 25 536-542 DTV undetermined 38 614-620 Common Analogue Repeater 51 692-698 Cleared (Gap Filler) 26 542-548 DTV PTS 39 620-626 52 698-704 Analog TV PTS 27 548-554 DTV undetermined 40 626-632 53 704-710 Cleared 12

Digital Terrestrial TV Channels MOTC divided the UHF band into frequency channels of 6MHz; there are 30 channels between 530 710 MHZ. All future terrestrial digital TV services would be located in the spectrum at UHF channels 24-53 (530-710 MHz) Initial eligibility for DTV licenses - limited to existing Analog TV stations 5 DTV licenses (ch.25, 27, 29, 31, 33) and 2 Mobile TV licenses (ch.35, 36) to be awarded in the 2rd phase release in near future(2011) 13

Digital Dividend (1/2) Digital Dividend: the spectrum bands that will be released by Digital Switchover for new use 22 channels, 132MHz spectrum bands totally, will be released Channels 5-12 in the VHF band Channels 37-48, 50, 52 in the UHF band Ch Freq. Program Licensee Ch Freq. Program Licensee Ch Freq. Program Licensee 5 76-82 28 554-560 DTV FTV 41 632-638 6 82-88 29 560-566 DTV undetermined 42 638-644 7 174-180 30 566-572 HDTV Common 43 644-650 Digital Dividend 8 180-186 31 572-578 DTV undetermined 44 650-656 9 186-192 32 578-584 DTV TTV 45 656-662 10 192-198 33 584-590 DTV undetermined 46 662-668 Digital Dividend 11 198-204 34 590-596 DTV CTS 47 668-674 12 204-210 35 596-602 Mobile TV undetermined 48 674-680 36 602-608 Mobile TV undetermined 49 680-686 Cleared 24 530-536 DTV CTV 37 608-614 Digital Dividend 50 686-692 Digital Dividend 25 536-542 DTV undetermined 38 614-620 51 692-698 Cleared 26 542-548 DTV PTS 39 620-626 52 698-704 Digital Dividend 27 548-554 DTV undetermined 40 626-632 53 704-710 Cleared 14

Digital Dividend (2/2) Lower costs compare to higher frequencies Transmissions in these frequencies cover large geographical areas with relatively few base stations, offering network rollout at lower costs when compared to higher frequencies. High social value and commercial value a range of potentially new and innovative services, including broadcasting, communications, education, transport, emergency services and healthcare, to benefit millions of people in Chinese Taipie. Demand is likely to exceed supply Although the amount of spectrum released through digital switchover will be one of the largest in Chinese Taipie for many years 15

Potential uses of Digital Dividend (1/2) Bandwidth(MHz) 100 International Trends 10 WBA, WiMAX, LTE WiMAX, WBA 1 0.1 WiMA X, Mobile TV, DTV, ITS LTE, UMB, WiMAX CDMA2000 GSM/GPR S RFID 700MHz 800MHz 900MHz CDM A2000 P H S WCDMA, HSPA 1800MHz0MHz 1900MHz 2100MHz 2500MHz0MHz 2600MHz 2700MHz 3400MHz0MHz 3700MHz0MHz Frequency 16

Potential uses of Digital Dividend (2/2) Commercial uses new DTT channels; mobile television and multimedia; extending existing DTT coverage; broadband wireless applications; community radio or digital radio; Intelligent Transportation Systems (ITS) ; wireless microphones; and other low power applications, like hubs to distribute content around the home or using ultra wideband (UWB) technologies. Social uses emergency and public safety services; Healthcare and government services; communication with educational institutions; amateur or university use; and international emergency channel. The above list is not exhaustive new uses of digital dividend will continue to emerge owing to the rapid changes in technologies, services and applications in the communications sector. 17

Proposed approach to release spectrum(1/2) Market-led basis approach Spectrum use has historically been dictated by a command-andcontrol approach by the regulator, which set down precise rules as to what spectrum could be used for, and by whom. The most effective way to ensure that spectrum is used for the greatest benefit for Chinese Taipei is to allocate spectrum to those who value it most highly. Auctions: Fast, Efficient, and Transparent Technology-neutral basis approach To allow spectrum users to adapt technology and innovate with flexibility as markets evolve over time. To set out a new deregulatory approach under which the market, not the regulator, would determine the most appropriate use of spectrum. 18

Proposed approach to release spectrum(2/2) market targeting: According to Wendell Smith; Mass Marketing Product Differential Marketing Target Marketing Choice of the Target Marketing: The single district separates the focis Specialization: Alternative/Product/market Full coverage: difference/indifference market Establish Contestable Market in Chinese Taipei: Analogue Terrestrial Television (ATT) revenue is poor Digital Terrestrial Television (DTT) program is few Under digital convergence trend Broadcaster operator need to cooperate with Telecommunications operator 19

Thank You for Your Attention