Vol. 2 June 20, 2012 SEOUL, the city of traditional Culture

Vol. 2 June 20, 2012 SEOUL, the city of traditional Culture

Experience Traditional Activities 1. Korean Paper Craft 2. Han(Korean) Style Cultural Experience 3. Learn Taekwondo

1 Korean Paper Craft Destination Hanjichuak Studio Maximum no. of visitors 40 person Director Ok Hwal-ran Tel 1 82-2-735-2059 Tel 2 82-10-6697-1575 e-mail okhanji@naver.com http://okhanji.blog.me/ Program details Duration Fee (per person) Korean paper (Hanji) craft learning (Business card case, jewelry box, fan, pencil box, photo frame, lamp stand, etc.) 1 hr ~ 1 hr 30 min 10,000~20,000 won Programs Open hours 10:00~20:00 Closed days Open throughout the year Foreign language assistance Payment method Reservation None Credit card payment allowed Telephone reservation Images Address : 2 nd fl. Insa Art Plaza, 21 Gwanghun-dong, Jongno-gu Directions: Get off at Exit 6 at Anguk Station of Subway Line 3 and go straight toward the Jongno Police Station. Enter the Insa-dong one-way street where Crown Bakery is located. Walk past Ssamjigil and the studio is on the 2 nd floor of Insa Art Plaza across from Choi s Dental Clinic. Parking information: Use Tapgol Park commercial lot next to the park s North Gate. Spacious learning space on the third floor of the same building accommodates large groups. There are various other studios in the building, helping visitors to view diverse genres of works and engage in different activities. Visitors satisfy with the program as they can use the items in daily life. Lamp making, which can be easily put to daily use, is especially popular among men and women of all ages. Traditional craft-making experience can be effectively linked to the tour of the Insa-dong area. The studio was selected as one of 20 must-go places in Insa-dong and appeared in numerous TV programs including one on NHK. Thus, it can be included in tourism packages as a key attraction of Insa-dong. Suitable for female FITs who favor small and decorative DIY items. Insa-dong Bukchon Hanok Village, Samcheong-dong

2 Han(Korean) Style Cultural Experience Destination Namsangol Hanok Village Maximum no. of visitors 20 Programs Tel 02-763-3393 Fax 02-2274-0236 Experience Hangul Experience Traditional Korean Costume Korean paper craft http://hanokmaeul.seoul.go.kr Program details Duration Fee (per person) Traditional Hangul Calligraphy, Making Beautiful Hangul Experience trying on Korean traditional costume Miniature Korean clothes, traditional lantern, picture frame with traditional patterns, doll 30 min 3,000 ~ 5,000 won 3,000 won 3,000 ~ 8,000 won Tea ceremony Tea ceremony etiquette learning and sampling of tea 3,000 ~ 5,000 won Experience Traditional music Participation in traditional percussion performance (Samulnori) 3,000 won Open hours 11:00~17:00 Closed days Tuesdays Foreign language assistance Payment method Reservation English Credit card payment allowed Telephone reservation Images Address: Namsangol Hanok Village, 8-1 Pildong 2-ga, Jung-gu Directions: Get off at exits 3 or 4 at Chungmuro Station of Subway Lines 3 and 4. Take the street between Chungmuro Media Center Ohzemidong and Maeil Business Newspaper Building. Experience programs are held in traditional Korean houses in Namsangol Hanok Village. Parking information: Use the commercial lot at Namsangol Hanok Village. In an authentic setting of traditional Korean houses, visitors can experience genuine Korean culture and tradition. Various experience programs are carried out in individual traditional houses, so visitors who take part in mulle programs can enter and look around several different houses. Visitors can experience traditional culture and visit traditional houses in a relatively short time. Each program sets limit on the number of participants, but in the case of a large group, it can be divided into small teams that take turns in participating in different programs. The place is suitable for tourists pressed for time, because it helps them experience diverse programs in a relatively short period of time. Visitors can also watch free performances held regularly in Namsangol Hanok Village. Advanced reservation required for groups with ten or more people Myeong-dong Namsan

3 Learn Taekwondo Destination Namsangol Hanok Village Maximum no. of visitors 100 Tel 82-2-6939-7748 e-mail taekwondo@tawkondoseoul.org http://www.taekwonseoul.org Programs Program details Duration Fee (per person) Taekwondo learning for foreigners (Mental training salutation stretching Taekwondo movements training completion ceremony) 1 hr 20,000 won Open hours 11:00~17:00 Closed days Mondays and Tuesdays Foreign language assistance Payment method English Account transfer (tax invoice issued) Reservation Reservation via homepage and telephone Images Address: Pigeumjeong Plaza, Namsangol Hanok Village, 8-1 Pildong 2-ga, Jung-gu Directions: Get off at exits 3 or 4 at Chungmuro Station of Ssubway Lines 3 and 4. Take the street between Chungmuro Media Center Ohzemidong and Maeil Business Newspaper Building. Enter Namsangol Hanok Village. Walk past the main stage and go left. The experience program is held at the plaza where Pigeumjeong Pavilion is located. Parking information: Use the public parking lot at Namsangol Hanok Village. The program starts with an overview on the origins of Taekwondo and provides systematic instructions to the basics of Taekwondo. It is held at Pigeumjeong Plaza for groups and inside the pavilion for limited number of individuals. The instructor tells various interesting episodes and creates a pleasant atmosphere. Certificates are issued for participants at the end of the program to help them feel the pride of trying a martial art. A product that links the program with the tour and experience programs in Namsangol Hanok Village can be developed. It can be linked to regular Taekwondo performances (Wed., Sat. and Sun. 16:00~17:00). The instructor also offers one-on-one training, and thus it is recommendable for small groups or FITs. Suitable for Chinese groups on official or study trips that favor receiving Taekwondo experience certificates Namsangol Hanok Village Myeong-dong Namsan

Enjoy Traditional Performances 1. Traditional Performances at Korea House 2. Salon Concert Namsan 3. Martial Art Taekkyeon Performance 4. Fantastic Show

1 Traditional Performances at Korea House Destination Korea House Tel 82-2-2266-9101~3 www.koreahouse.or.kr Period Open run Details Time Twice daily 18:30 ~ 19:30/ 20:30~21:30 Fee 50,000 won (all seats) Traditional dance and music performances are held by top performers in the 156-seat theater along with explanations in Korean, English, Japanese and Chinese. Light of Dawn Pansori Ogomu (five drum dance) Sinawi Dramatic singing performance Beats of five drums Musical ensemble that A dance prelude that proclaimed by the UNESCO as harmonized with dance accompanies shamanist opens the 5,000-year a Masterpiece of the Oral and movements of the rites in the southern part history of Korea Intangible Heritage of Humanity performers of Korea Programs Korean Fan Dance Dancers become flowers and butterflies in splendid and graceful dance movements. Grand Percussions Concert Percussion ensemble performance held to encourage ordinary people on national holidays and in farming season Chunseol (spring snow) Fragrance of spring exuding from the music played with Gayageum, a 12-string zither with a history of a thousand years Salpuri A folk dance played to drive away evil spirits and bring in good fortune Address: 80-2 Pildong 2-ga, Jung-gu Directions: Get off at Exit 3 of Subway Lines 3 and 4. It is located on the left-hand side of GS Oil Station. Parking information: Use the commercial lot at the Korea House where up to 90 cars can be parked including largesized buses. Visitors can watch various Korean traditional arts performances including Pansori, Korean Fan Dance and Grand Concert of Percussions presented by a performance group established by the Korea Cultural Heritage Foundation to promote traditional arts. Played by performers designated as Intangible Cultural Assets by the Korean government, the programs offer the most authentic and quintessential Korean culture and sentiments. Suitable for medium- or large-sized groups as the theater can accommodate up to 156 people Development of a product that combines traditional food experience (e.g. kimchi-making) and traditional cultural experience in the Korea House Development of a Hallyu (Korean wave) product based on the fact that it was used as a main filming location of Dinner of Gods, an MBC TV drama that recently ended Namsan Hanok Village N Seoul Tower, Myeongdong area

2 Salon Concert Namsan Destination Details person Seoul Namsan Traditional Theater Ryu Hyeon-seon Tel 82-2-2261-0501~5 http://sngad.sejongpac.or.kr Period April 9 ~ July 31, 2012 Time Mondays and Tuesdays 8:00 ~ 9:30 PM 30% discount for groups with 10 or more Fee 50,000 won (all seats) people Maximum no. of 20 visitors Salon Concert Namsan was conceived based on the intention to recreate the Pungryubang (salon) of the Joseon Dynasty, where music-lovers of various social backgrounds gathered to chat and play music. The concert is held not on a theater stage but at a kind of Sarangbang (guest reception room in traditional Korean houses) to enable players and audience to communicate freely. Visitors can enjoy traditional music while sipping tea and speak with the musicians. June performers Gayageum, Geomungo, Piri, Gayageum July performers Pansori, Gayageum, Pansori, Haegeum, Gayageum Programs Address: 28 Toegyero 34-gil, Jung-gu Directions: Get off at Chungmuro Station of Subway Lines 3 and 4. Go straight for 200m toward Namsangol Hanok Village, where the theater is located. Parking information: Use the commercial parking lot at Namsangol Hanok Village. Visitors can enjoy traditional Korean music in the exotic surroundings of the traditional Korean house village located at the center of downtown Seoul. Visitors can rest their mind and body peacefully in the tranquility of Korean houses. Seated in close distance from the musicians, audience can feel not only the beautiful melodies of traditional instruments but breaths and gestures of musicians as well as reverberation of strings, which can give them an entirely different kind of impression. Suitable for small groups due to limited seats Recommended for Japanese tourists who prefer tranquil and cozy atmosphere Development of a product combining the program with the night view tour at N Seoul Tower Namsan Hanok Village Namsan, Myeong-dong

3 Martial Art Taekkyeon Performance Destination Nam (south) Insa Madang (Fri.) and Munhwa Madang (Sat.) in Insa-dong Tel 82-2-733-2469 www.taekyun.org Period May 25 ~ November 3, 2012 Details Time Fridays and Saturdays 4:00 ~ 5:00 PM Fee Free of charge Taekkyeon (Taekyun) is one of the major Korean martial arts and has been designated as Important Intangible Cultural Asset No.76 by the Korean government. Ogeumjil constant bending and stretching of knees and three-step technique are basics of the martial art for kicking or tripping to defeat an opponent. Street performance by the percussion group signals the start of the program. Program details Kyulyun Taekyun Team enters the scene to the beats of drums and recreate the ancient martial art through Taekkyeon demonstration and performances of key skills by individual players. In addition, traditional Korean dance is played between the programs. Programs Audience participation program: Games of Jegichagi (shuttlecock kicking) and stepping on the opponent s foot are played as part of training for Taekkyeon. Participants are presented with small souvenirs. Address: Nam (south) Insa Madang (Fridays) and Munhwa Madang (Saturdays) located at 110 Insa-dong, Jongno-gu Directions: Get in the Kumkang Shoes alley next to Tapgol Park. Munhwa Madang is on the left-side plaza right before entering Insadong-gil. Nam Insa Madang is in the plaza with mural paintings of Insa-dong after Munhwa Madang. Parking information: Use the street parking lot next to Tapgol Park. Traditional percussion music (Samulnori) played by the percussion team enhances the amusement and draws the attention of people with dynamic motions. Audience participation activities add more fun to the program. Traditional Korean dance performance enhances the variety of the program. English interpretation is provided during the program to help understanding by foreigners. As the program is free of charge and held throughout the year, it can be combined with the tour of Insa-dong and other nearby. Development of a program linked to a separate Taekkyeon experience program (charged) possible Insa-dong Cheonggyecheon Stream, Jong-no

4 Fantastic Show (2012 Paradise Hallyu Show) Destination Arisu Art Hall at the Hangang River person Director Ahn Sang-ho Tel 82-2-1544-9488 Fax 82-2-786-9688 www.fantasticshow.co.kr Period May 25 ~ November 3, 2012 Details Time Twice daily 17:00, 20:00 Fee 25,000 ~ 50,000 won The goddess loved by the king of gods refuses him and is expelled to the earth. Her life on earth is depicted through numerous different performance genres - traditional dance, K-pop songs, B-boy performance and magic show. Program Performed at a performance hall on the brink of the Hangang River, a major tourist destination in Seoul, the show can be enjoyed along with a spectacular view of the river. In the 300-seat hall that can accommodate large groups and equipped with excellent accoustics, the audience are provided with an exciting stage and great amusement. Venue Address: Paradise Arisu Art Hall, 252 Yeouido-dong, Yeongdeungpo-gu Directions: Walk for 10 min from Exit 3 of Yeouinaru Station of Subway Line 5 Parking information: Use the public parking lot of Hangang Park next to the art hall A unique experience of watching a show aboard a ship on the brink of the river The simple storyline of the show with diverse eye-catching performances can be easily understood by foreigners. Traditional dance and trendy K-pop dance are combined to enhance entertainment. Development of a product using the ship s restaurant and outdoor facilities (duck boats, yachts) Riverside walking and night view tour on cruise ships can be added. Hangang Park 63 City

Seoul Traditional Markets 1. Gwangjang Market 2. Jungbu Market 3. Gyeongdong Market

1 Gwangjang Market Destination Address Gwangjang Market 6-1 Yeji-dong, Jongno-gu Tel 82-2-2267-0291 Open hours 09:00~19:00 (Restaurants are open until 23:00) Closed days www.kwangjangmarket.co.kr Sundays Traditional Korean clothes (Hanbok) shops (2 nd floor) Visitors can buy fabrics and Korean clothes at reasonable prices. As numerous Korean clothes shops are gathered displaying clothes of various colors and uses, tourists can have fun just watching them and appreciate the beauty of traditional Korean clothes. What to do Food tour at Gwangjang Market Famous traditional specialties of Gwangjang Market including Mayak Gimbap (addictive dried seaweed rice rolls), Pajeon (green onion pancake), Bibimbap (rice mixed with vegetables) and Hoe (raw fish) are offered at reasonable prices. A lot of eateries are open until late hours inviting visitors to enjoy late-time snacks. Address: 6-1 Yeji-dong, Jongno-gu Directions: Get off at Exit 8 at Jongno 5-ga Station of Subway Line 1. Go straight for 100m and enter the North Gate #2 of Gwangjang Market. Get off at Exit 4 at Euljiro 4-ga Station of Subway Lines 2 and 5. Go straight for 100m, cross the street and walk 50m. Enter the South Gate #3 of the market. Parking information: Use the commercial lot in Gwangjang Market. Clean market maintained through the environmental reform project Eateries located at the center of the market enable visitors to experience the street food culture of Seoul easily. Friendly atmosphere in which people eat in close company with one another Development of a late-time snack tour in which visitors can enjoy the night view of Cheonggyecheon Stream after trying specialties of Gwangjang Market. Recommendable for FITs due to convenient transportation. Development of a product that combines tour of major traditional tourist spots such as Geongbokgung Palace, Jongmyo Royal Shrine and Cheonggyecheon Stream. Dongdaemun Cheonggyecheon Stream

2 Jungbu Market Destination Jungbu Market Address 139-11 Ojang-dong, Jung-gu Tel 82-2-2267-5617 Open hours 09:00~18:00 (Weekends 09:00~12:00) Closed days www.jungbusijang.co.kr Sundays What to do Dried fish shopping A wide variety of dried fish and seafood are sold, allowing shoppers to buy food specifically prepared for their uses in both large and small quantities. Nut products shopping Visitors can buy diverse nuts, some of which are rarely seen in usual markets, and enjoy the fun of trying a few of them while shopping. Images Address: 139-11 Ojang-dong, Jung-gu Directions Directions: Get off Exit 7 at Euljiro 4-ga Station of Subway Lines 2 and 5. Go straight for 5 min to the entrance of Bangsan Market. Cross the street and enter Gate #1 of Jungbu Market. Parking information: Use the commercial lot near the back entrance of the market or street parking around the area. There are more than 1,000 shops that sell dried fish or nuts, and visitors can experience numerous different kinds of dried food items. All dried food items have their place of origin and price attached to them, so shoppers do not need to worry about overcharging and can buy things reasonably by comparing the prices. Although it is a wholesale market in essence, shoppers are also allowed to buy small amounts. (Superb food packaging and better service for foreign tourists) To promote convenience in shopping, shopping carts are available to rent at Euljiro 4-ga Station. Suitable for Japanese tourists who favor dried fish including laver and anchovies There are a number of tourist of Jung-gu area around the market, so a product that combines the market experience with these tourist sites can be developed. Cheonggyecheon Stream Dongdaemun, Gwangjang Market

3 Gyeongdong Market Destination Gyeongdong Market Address 1018 Jegi-dong, Dongdaemun-gu Tel 82-2-967-8721 Open hours 04:00~19:00 Closed days None What to do Experience of medicinal ingredients Various ingredients in oriental medicine can be tried and bought in small amounts. There are many shops specializing in ginseng where visitors can buy ginseng products at reasonable prices. Experience of food ingredients The market has numerous food ingredient shops that can be conveniently compared to one another. Chatting with friendly merchants heightens the attraction of a traditional market. Images Address: 1018 Jegi-dong, Dongdaemun-gu Directions: Get off Exit 2 at Jegidong Station of Subway Line 1. Go straight for 3 min past the entrance of the Yangnyeong Market. Turn left at the first crossroads. Parking information: Use the underground parking lot within the market. Street vendors line up along the street from the subway exit to the market entrance, showing a resemblance to a rural marketplace. Its location in the vicinity of Yangnyeong Market and Cheongnyangni Wholesale Grocery Market enables visitors to experience traditional markets of different kinds and moods. Tourists can feel the genuine atmosphere of a major traditional market in Seoul from its eateries, small shops, and street vendors. Recommendable to Chinese and Japanese tourists who are interested in buying ginseng or oriental medicinal ingredients It is a place where you can experience major food and medicinal ingredients in Seoul, and can be approached conveniently from any part of the city. Seoul Yangnyeongsi Oriental Medicine Museum (Address: B2 Donguibogam Tower, 128 Wangsan-no, Dongdaemun-gu/ Tel: 02-3293-4900/ free entrance/ open 10:00~17:00) Dongdaemun

Special Recommendation Seoul Summer Sale 2012

Seoul Summer Sale 2012 Event title Seoul Summer Sale 2012 Event outline Period e-mail June 29 ~ July 29, 2012 (31 days) www.seoulsale.com Seoulsale2012@seoulwelcome.com 1. Visit the homepage (www.seoulsale.com) and print out the online discount card How to get discount card How to use discount card 2. Scan the Seoul Summer Sale QR code sticker placed in front of participating stores. Then, use the mobile discount card. 1. Visit stores where the Seoul Summer Sale QR code stickers are attached. 2. Present your discount card when you buy a product. 3. Receive various discount benefits and free gifts. Department stores 3. Visit locations where discount cards are distributed. (Incheon Int l Airport Tourist Information Center, Seoul Summer Sale Promotion Booth in front of Myeongdong Theater, Seoul Global Culture & Tourism Center, Seoul Tourist Information Centers) Lotte Dept. Store, Shinsegae Dept. Store, Hyundai Dept. Store, Galleria Luxury Hall, etc. Key Duty-free shops Lotte Duty Free Shop, Dongwha Duty Free Shop, Walkerhill Duty Free Shop, etc. participating Major supermarkets Lotte Mart, E-mart, etc. stores and discount information Shopping malls Cosmetics shops Doota, hello apm, Goodmorning City Shopping Mall, etc. Etude House, Tony Moly, Aritaum, etc. Special events Tourist Online events Offline events Performances including Nanta and Jump/ Tourist sites including N Seoul Tower, 63 City and Lotte World 1. 2012 Seoul Summer Sale Honorary Ambassador Guessing Game Period: June 1 ~ 15, 2012 Prizes: Round-trip air ticket to Seoul, Super Junior CDs with autographs, cosmetics sets, itunes gift cards 2. My Favorite Korean Cosmetics Brand and Item Period: June 16 ~ 28, 2012 Prizes: Etude House cosmetics sets, Espoir miniature fragrance sets, The Face Shop cosmetics sets 3. Spend 100,000 won or more with your China UnionPay Card and win a free trip to Seoul! Period: June 29 ~ Sept. 29, 2012 Prizes: Round-trip air ticket to Seoul, Super Junior CDs with autographs, The Face Shop cosmetics sets, itunes gift cards 1. Incheon International Airport Welcome Event Special welcome gifts for visitors to Seoul! Get your welcome gift at Incheon Int l Airport! Period: June 29 ~ July 29, 2012 Place: Incheon Int l Airport Seoul Summer Sale Information Booth 2. Free Gift Coupon Event Get your free gift exchange coupon in Myeong-dong, the shopping paradise of Seoul! Period: June 29 ~ July 29, 2012 Place: Myeongdong Seoul Summer Sale Promotion Booth 3. Make-up Show Watch the demonstration of make-up techniques of Korean celebrities. Learn the newest make-up secrets and receive a free gift too! Period: June 29 ~ July 29, 2012 (Saturdays and Sundays) Place: Myeongdong Seoul Summer Sale Promotion Booth

Seoul, the City of Traditional Culture Vol. 2 Date of Publication: 20 June 2012 Publishing Organization: Seoul Tourism Organization Planning and ion: Tourism Marketing Team 15 th Fl. Ssangyong Bldg. 24-1 Jeo-dong 2-ga, Jung-gu, Seoul 100-748 Korea T. +82-2-3788-0878 E. jyhong@seoulwelcome.com