II. Overview of movie theaters

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II. Overview of movie theaters - Sharp increase in the number of movie theaters and visitors, and total sales - Number of movie theaters (screens) 2,354 theaters (up 44.% compared to ) Number of persons engaged 14,147 persons Annual sales 24.3 billion (up 35.2% compared to ) Per theater (screen) 86.77 million (down 6.1% compared to ) Per person engaged 14.44 million Annual number of visitors 134.23million persons (up 4.1% compared to ) 1. Number of movie theaters (screens) The number of movie theaters (screens) in 21 (hereinafter referred to as movie theaters ) marked 2,354, a sharp increase by 44.% (an increase in 719 buildings) compared to the previous survey (). This was caused by an increase in cinema complex methods (Note) associated with creation of many mega-sized shopping centers with movie theaters or amusement facilities. (Note) A cinema complex method means a movie theater that the plural number of screens is installed in the same building or complex building and ticket centers, shops, entrances and a projection booth are shared. When viewing a transition in the number of movie theaters after the bubble economy, although it continued to gradually increase until, in the 21 survey, it sharply increased by 9.5% annually from the previous survey. This is because many movie theaters with a cinema complex method targeting for new commercial zones and various visitor groups were established at shopping centers newly located in the suburbs or tourist spots newly opened up, in addition to an increase in mini theaters selecting and playing movies focusing customer targets such as young people, working women and senior citizens. Transition in the number of movie theaters (screens) 3 (Number of movie theaters) 25 Annual growth rate compared to the previous survey 2354 1 5 2 15 1568 1571 1635 5 1 1 5 15 1991 1994 21 2 Overview 31/1

1) By legal status (by capital size) When viewing the number of movie theaters, company numbered 2,25, accounting for the majority of 95.6% of the total, individual numbered 69 (composition ratio of 2.9%) and corporation and body other than company marked 35 (1.5% id.). Compared to the previous survey, the number of company increased by 76 buildings, that of corporation and body other than company sharply increased from 1 buildings to 35 buildings, however, that of individual decreased by 12 buildings. Number of movie theaters by legal status 21 Composition ratio Comparison to Number of movie theaters 1,635 2,354 1. 44. Company 1,544 2,25 95.6 45.7 Corporation and body other than company 1 35 1.5 25. Individual 81 69 2.9-14.8 When observing the number of movie theaters by capital size, the number of establishments with a capital of over 5 million was 1,348, accounting for 57.3% of the total, which was more than a half. On the other hand, that of small and medium-sized movie theaters with a capital of less than 5 million accounted for approximately 4% such as 38.3% of the total. Number of movie theaters by capital size 21 Composition ratio Comparison to Number of establishments 1,635 2,354 1. 44. Less than 5 million 92 38.3 1,544 45.7 Over 5 million 1,348 57.3 No capital 91 14 4.4 14.3 2) By affiliation When observing the number of movie theaters by affiliation, independent entertainment corporate management numbered 1,471 buildings (composition ratio of 62.5%), accounting for a little over 6%, affiliated film production and distribution corporations numbered 313 (13.3% id.), and direct management of film production and distribution corporations and direct management of other industries numbered 229 (9.7% id.) and 212 (9.% id.) respectively, accounting for approximately 1% respectively. When viewing a transition of composition ratio, the share of independent entertainment corporate management expanded every survey, on the other hand, the ratios of affiliated film production and distribution corporations and direct management of film production and distribution corporations tended to decrease. Overview 32/2

Transition in composition ratio of the number of movie theaters (screens) by affiliation % 1% 2% 3% 4% 5% 6% 7% 8% 9% 1% 1991 13.9 18.6 51.2 1.2 6.1 1994 12.6 16.7 56.4 9.7 4.6 1. 15.1 6.1 1.9 3.9 21 9.7 13.3 62.5 9. 5.5 Direct management of film production and distribution corporations Affiliated film production and distribution corporations Independent entertainment corporate management Direct management of other industry Other Compared to the previous survey, the number of movie theaters by affiliation was the highest in independent entertainment corporate management (up 489 buildings, the comparison form the previous survey of 49.8%) which continuously increased, in addition, that of direct management of film production and distribution corporations, which tended to decrease, increased by 4.5% id. (up 66 buildings) and that of affiliated film production and distribution corporation also turned to increase by 26.7% id. (up 66 buildings) Number of movie theaters by affiliation 21 Composition ratio Increase/decrease Comparison to Total number of movie theaters 1,635 2,354 1. 719 44. Direct film production and distribution corporations 163 229 9.7 66 4.5 Affiliated film production and distribution corporations 247 313 13.3 66 26.7 Independent entertainment corporate management 982 1,471 62.5 489 49.8 Direct management of other industries 179 212 9. 33 18.4 Other 64 129 5.5 65 11.6 3) By environment of location When viewing the number of movie theaters by environment of location, movie theaters of sharing type with a shopping center numbered 1,47 (composition ratio of 44.5%), which drastically expanded the share, followed by movie theaters of building sharing the plural number of movie theaters numbered 82 (34.1% id.), so both theaters accounted for almost 8% of the total. Compared to the previous survey, the number increased in all types of movie theaters except for those of building sharing the plural number of movie theater decreased by 3.1% (down 26 buildings) compared from the previous survey. Especially, the number of movie theaters of sharing type with a shopping center and other movie theaters such as those sharing the building with the leisure facilities sharply increased by approximately 2.7 times (up 658 buildings) and approximately 1.5 times (up 66 buildings) respectively as for complex facilities. Overview 33/3

Number of movie theaters by environment of location 21 Composition Comparison to ratio Increase/decrease Total number of movie theaters 1,635 2,354 1. 719 44. Independent movie theaters 278 299 12.7 21 7.6 Sharing the building with several movie theaters 828 82 34.1-26 - 3.1 Sharing type with a shopping center 389 1,47 44.5 658 169.2 Other 14 26 8.8 66 47.1 4) By type of entertainment When observing the number of movie theaters by type of entertainment, general movies (including road shows) theaters numbered 2,186, accounting for a little more than 9% of the total, whereas, other movie theaters numbered 168. When viewing a transition in composition ratio by type of entertainment, the share of general movies (including road shows) expanded from 83.2% in 1994 to 92.9% in 21 in every survey. As factors for the expansion, it deems that movie theaters playing movies other than new movies due to the progress of the second usage of movies because (i) road show theaters were establishments at new commercial zones such as suburban large shopping centers and (ii) hardware and software of videos or DVDs were substantiated and CS pay channels were diffused and diversified. Composition ratio of the number of movie theaters by type of entertainment Other 168 (7.1%) 216 (13.2%) (16.8%) 264 1,37 Inside circle:1994 Mid circle: Outer circle: 21 Number of movie theaters 2,186 1,419 (83.2%) (86.8%) (92.9%) General movies (including road shows) indicates the number of movie theaters, ( ) indicates composition ratio 5) By seat scale When viewing the number of movie theaters by seat scale, movie theaters with 1 to 2 seats numbered 1,69 (composition ratio of 45.4%), accounting for nearly 5% of the total, followed by those with 2 to 3 seats and those with less than 1 seats numbered 52 (22.1% id.) and 372 (15.8% id.) respectively, thus, movie theaters with less than 3 seats accounted for a little over 8% of the total. When observing a transition in composition ration, the share of movie theaters with the scale of less than 3 seats expanded, whereas, those with over 3 seats tended to decrease. Overview 34/4

Transition in composition ratio of the number of movie theaters by seat scale % 1% 2% 3% 4% 5% 6% 7% 8% 9% 1% 1991 15.3 33. 24. 11.2 5.9 9.4 1.3 1994 17.4 34.4 23. 9.7 5.3 8.6 1.6 18.5 4. 2.4 8.7 4.4 6.5 1.6 21 15.8 45.4 22.1 8. 4.4 4..3 Less than 1 seats 1 to 2 seats 2 to 3 seats 3 to 4 seats 4 to 5 seats Over 5 seats Drive-in theaters When comparing the number of movie theaters by seat scale from the previous survey, movie theaters with less than 2 seats continuously increased and those with 2 to 6 seats turned to increase. The number sharply increased due to the establishment of cinema complex type movie theaters. On the other hand, the share at large-scale movie theaters with over 6 seats decreased. Number of movie theaters by seat scale 21 Composition ratio Increase/decrease Comparison to Total number of movie theaters 1,635 2,354 1. 719 44. Less than 1 seats 32 372 15.8 7 23.2 1 to 2 seats 654 1,69 45.4 415 63.5 2 to 3 seats 333 52 22.1 187 56.2 3 to 4 seats 142 188 8. 46 32.4 4 to 5 seats 72 13 4.4 31 43.1 5 to 6 seats 43 45 1.9 2 4.7 6 to 7 seats 21 2.8-1 -4.8 7 to 1, seats 33 24 1. -9-27.3 Over 1, seats 9 5.2-4 -44.4 Drive-in theaters 26 8.3-18 -69.2 2. Number of persons engaged The number of persons engaged who engaged in movie theaters in 21 was 14,147. Of those, the share of persons temporarily transferred and dispatched (accepted) marked 1.2%. Moreover, the number of employees except for persons temporarily transferred and dispatched (accepted) marked 13,983, which was a sharp increase by 35.2% (up 3,64 persons) compared to the previous survey (). As the reason for this, an increase in part-timers. associated with an increase in the number of movie theaters and the substantiation of ticket-related and guide department or restaurants and shops department required for manpower in line with an increase in cinema complex type movie theaters can be considered. The number of persons engaged per theater was 6.. Incidentally, when viewing the number of employees Overview 35/5

except for persons temporarily transferred and dispatched (accepted) which can be compared from the previous survey; it numbered 5.9, a slight decrease compared to 6.3 in. The reason for this is due to a decrease in the number of persons engaged per theater mainly in the management and sales department, ticket and guide department in line with an increase in cinema complex type movie theaters. 1) By gender When viewing the number of persons engaged by gender, males numbered 6,523 (composition ratio of 46.1%), females numbered 7,624 (53.9% id.), so female persons engaged for the majority, thus, of 8 business categories (Note) in the leisure-related industry in this survey, this is the industry high in the female ratio. (Note) Regarding business categories subject to the leisure-related industry in this survey, refer to the Remarks on the Survey on Selected Service Industries. 2) By type of employment When viewing the number of persons engaged by type of employment, part-timers. numbered 9,967 (composition ratio of 7.5%), full-timers numbered 3,15 (21.3% id.), so regular employees accounted for a little more than 9%. Solo proprietors, unpaid-family workers or paid executives, temporary employees and persons temporarily transferred and dispatched (accepted) numbered 559 (4.% id.), 442 (3.1% id.) and 164 (1.2% id.) respectively. 3) By department By department, the number of persons engaged at the ticket and guide department marked 5,85 (composition ratio of 41.%), followed by the restaurants and shops (direct management) department numbered 3,261 (23.1% id.) and the management and sales numbered 2,9 (14.8% id.) and the film department numbered 2,11 (14.9% id.). Number of persons engaged Number of persons engaged persons Composition ratio Total 14,147 1. Gender Employment type Department Male 6,523 46.1 Female 7,624 53.9 Single proprietors, unpaid family workers or paid executives 559 4. Regular employees 12,982 91.8 Full-timers 3,15 21.3 Part-timers 9,967 7.5 Temporary employees 442 3.1 Persons temporarily transferred and dispatched (accepted) 164 1.2 Management & sales 2,9 14.8 Ticket window & usher 5,85 41. Projection 2,11 14.9 Restaurants & shops (direct management) 3,261 23.1 Other 726 5.1 Persons temporarily transferred and dispatched (accepted) 164 1.2 Overview 36/6

3. Annual sales The annual sales of movie theaters in 21 marked 24.3 billion, a sharp increase by 35.2% from the previous survey (), which exceeded 2 billion for the first time since the star of the survey in 1975. The annual sales of movie theaters increased for second consecutive years since and those in 21 showed a drastic increase of 7.8% annually from the previous year. As for the increase, (i) security of customers due to the open of movie theaters in new commercial zones by annexing to suburban large shopping centers, (ii) works recoding the greatest hit of the number of customers mobilized and (iii) extension of movie categories due to the development of filming technology such computer graphics were regarded to bright the large increase. In addition, although the number of movie theaters increased by 44.% compared to the previous survey and the annual sales increased by 35.2% id., the growth rate of the annual sales was relatively lower than that of the number of movie theaters. For this, it can be regarded that cinema complex type movie theaters were relatively fewer capacity and the number of children visitors was high for works recorded the greatest hit in the number of customers mobilized due to newly performance of movies during summer holidays. The annual sales per single movie theater marked 86.77 million, it turned to a decrease by 6.1% from the previous year. In addition, the annual sales per employee who engaged in operations of the movie theater industry marked 14.44 million. Transition in annual sales of movie theaters 3 1 million) Annual growth rate compared to the previous survey 1 25 5 2 243 15 1434 1431 1511 5 1 1 15 5 2 1991 1994 21 25 1) By income classification When viewing the annual sales by income classification, income of admission fees marked 169.9 billion (composition ratio of 83.2%), accounting for a little over 8%, sales income of restaurants and shops (direct management marked 27.3 billion (13.4% id.) and other income including expenses to commission management to shops marked 7.1 billion (3.5% id.). Annual sales by income classification 21 1 million 1 million Composition ratio Comparison to Annual sales in total 151,69 24,264 1. 35.2 Admission fee income 131,474 169,889 83.2 29.2 Restaurants & shops (direct management) sales income 14,854 27,277 13.4 83.6 Other income 4,74 7,99 3.5 49.8 Overview 37/7

Composition ratio of annual sales by income classification Other Restaurants & shops 3.5% 13.4% 3.1% 9.8% 8.% 3.% Inside circle:1994 Mid circle: Outer circle: 21 89.% 87.% 83.2% Admission fees Compared to the previous survey, the annual sales sharply increased with a number of two figures in all classifications, in particular, those in the sales income of restaurants and shops (direct management) increased by nearly 2 times. The annual sales in restaurants and shops tended to increase due to the substantiality of shops or restaurants observed in cinema complex type movie theaters. 2) By affiliation When viewing the annual sales by affiliation, those in independent entertainment corporate management which accounted for a little over 6% of the total number of movie theaters marked 116.3 billion, the largest sales, whereas, the annual sales per single movie theater was the highest in movie theaters of direct film production and distribution corporations which held the largest number of seats marked 16.627 million, which was the largest of the total. When comparing the annual sales by affiliation form the previous survey, the sales sharply increased in all affiliations, whereas, regarding the annual sales per movie theater, except for direct management of other industry and other such as individual theaters, the sales in movie theaters of direct management of film production and distribution corporations decreased by 21.6% compared to the previous survey, and those of affiliated film production and distribution corporations and independent entertainment corporate management respectively decreased by 14.3% id. and.7% id. Annual sales by affiliation Annual sales in total Annual sales per movie theater Number of Annual sales movie per employee theaters 21 Composition Comparison 21 Comparison ( 1 million ( 1 million) ratio to ( 1,) ( 1,) to 21 ( 1,) Annual sales in total 151,69 24,264 1. 35.2 9,24 8,677-6.1 1,444 2,354 Direct management of film production and distribution corporations Affiliated film production and distribution corporations Independent entertainment corporate management 34,572 38,75 18.6 1.1 21,21 16,627-21.6 1,838 229 26,496 28,79 14.1 8.7 1,727 9,198-14.3 1,547 313 78,216 116,348 57. 48.8 7,965 7,99 -.7 1,377 1,471 Direct management of other industries 9,12 12,84 6.3 4.8 5,95 6,57 18.9 1,232 212 Other 2,664 8,212 4. 28.3 4,163 6,366 52.9 1,137 129 21 Overview 38/8

3) By environment of location When viewing the annual sales by environment of location, those in movie theaters of sharing type with a shopping center marked 13.3 billion (composition ratio of 5.6%), so the composition ratio sharply expanded from 27.3% at the time of the previous survey. In addition, movie theaters of sharing the building with the plural number of movie theaters, which accounted for the majority of the total annual sales, marked 68.8 billion (33.7% id.), the composition ratio drastically reduced from 52.9% of the previous survey. Transition in composition ratio of annual sales by environment of location % 1% 2% 3% 4% 5% 6% 7% 8% 9% 1% 27.3 52.9 11.9 7.9 21 5.6 33.7 7.8 7.9 Sharing type with a shopping center Sharing the building with several movie theaters Independent movie theaters Other When comparing the annual sales by environment of location from the previous survey, those in movie theaters of sharing type with a shopping center and other sharply increased by approximately 2.5 times and approximately 1.4 times respectively. On the other hand, those of sharing the building with the plural number of movie theaters (down 13.9% compared to the previous survey) and independent theaters (down 11.3% id.) decreased. When observing the annual sales per movie theater, the sales decreased in all location environments, especially, independent theaters (down 17.6% id.) and those of sharing the building with the plural number of movie theaters (down 11.1% id.) decreased with a number of two figures. Annual sales by environment of location ( 1 million) Annual sales in total 21 ( 1 million) Composition Comparison ratio to Annual sale per movie theater ( 1,) Annual sales per employee Number of movie theaters 21 Comparison 21 1,to 1, 21 Annual sales in total 151,69 24,264 1. 35.2 9,24 8,677-6.1 1,444 2,354 Independent movie theaters 18,5 15,966 7.8-11.3 6,477 5,34-17.6 986 299 Sharing the building with several movie theaters 79,973 68,87 33.7-13.9 9,659 8,587-11.1 1,586 82 Sharing type with a shopping center 41,183 13,34 5.6 15.8 1,587 9,867-6.8 1,57 1,47 Other 11,97 16,124 7.9 35.4 8,55 7,827-8. 1,211 26 4. Number of visitors The annual number of visitors at movie theaters in 21 marked 134.23 million, an increase of 4.1% compared to the previous survey (), which increased for consecutive two years in similar manner with the annual sales. Incidentally, it increased by 8.8% in the comparison from the previous survey. The annual number of visitors per single movie theater was 57,23, which again turned to a decrease by 2.7% from the previous survey. Overview 39/9

1) Annual number of visitors When observing the annual number of visitors, it continuously increased from the previous survey, this is because (i) the number of capacity such as the number of seats sharply expanded due to an increase in the number of movie theaters and (ii) there were works hit the record in the number of customers mobilized. Transition in the number of visitors 2 18 1, persons 16 14 12 9686 1 Annual growth rate compared to the previous survey 919 9584 13423 1 5-5 -1 8 6 4 2-15 -2-25 1991 1994 21-3 2) Number of visitors by month When viewing the annual number of visitors by month, the number was high in 2 months during summer holidays such as August (23.19 million visitors, composition ratio of 17.3%) and July (16.59, 12.4% id.), accounting for approximately 3% of the total. Throughout the year, the number was high during summer, spring and winter holidays. Compared to the previous survey, the number increased in all months with a number of two figures, especially, it increased by more than 5% in months between August and October. This is because works played publicly as for summer-holiday movie in 21 recorded the largest hit in the past. Transition in the number of visitors by month 3 1, persons 25 Comparison to the previous 2319 1 5 2 15 1 626 998 121 715 1114 97 872 89 1659 1222 198 5 1 15 5 2 25 November December January Feburary March April May June July August September October Overview 31/1

3) By affiliation When viewing the annual number of visitors by affiliation, it was the highest in independent entertainment corporate management numbered 76.7 million (composition ratio of 57.1%), accounting for approximately 6% of the total, however, the annual number per theater was the highest in movie theaters of direct management of film production and distribution corporations with a many number of seats, numbered 15,276. When comparing the annual number of visitors by affiliation, the number at independent entertainment corporate management sharply increased by 56.9% (up 27.8 million visitors) from the previous survey, in addition, it increased in all affiliated theaters, however, the number of visitors per theater decreased at direct management of film production and distribution corporations (down 21.9% compared to the previous survey) and affiliated film production and distribution corporations (down 11.5% id.). Annual number of visitors by affiliation Annual number of visitors Number of visitors per movie theater 21 Composition Comparison 21 Comparison (persons) (persons) Increase/decrease ratio to (persons) (persons) to (persons) Annual number of visitors 95,843,957 134,231,687 1. 4.1 38,387,73 58,62 57,23-2.7 Direct management of film production and distribution corporations 21,972,188 24,18,91 18. 9.7 2,135,93 134,799 15,276-21.9 Affiliated film production and distribution corporations 17,141,335 19,218,691 14.3 12.1 2,77,356 69,398 61,42-11.5 Independent entertainment corporate management 48,897,318 76,699,782 57.1 56.9 27,82,464 49,794 52,141 4.7 Direct management of other industries 6,82,218 8,421,253 6.3 38.5 2,339,35 33,979 39,723 16.9 Other 1,75,898 5,783,87 4.3 23.3 4,32,972 27,358 44,836 63.9 4) By environment of location By environment of location, the annual number visitors of theaters of sharing type with a shopping center marked 68.4 million (composition ratio of 5.7%), accounting for the majority of the total. In addition, the annual number of visitors per movie theater was the highest at heaters of sharing type with a shopping center marked 64,99 so this indicates the strong power to collect customers due to the environment of the location. When comparing the annual number of visitors by environment of location from the previous survey, theaters of sharing type with a shopping center sharply increased by approximately 2.6 times (up 41.81 million persons), on the other hand, those sharing building with the plural number of movie theaters decreased by 8.2% (down 4.13 million id.) compared to the previous survey and independent movie theaters decreased by 15.4% id. (down 1.87 million id.). Incidentally, the number of visitors per movie theater decreased in all location environments including that of independent movie theaters decreased by 21.4% from the previous survey. Annual number of visitors by environment of location Annual number of visitors Number of visitors per movie theater 21 Composition Comparison 21 Comparison (persons) (persons) Increase/decrease ratio to (persons) (persons) to (persons) Annual number of visitors 95,843,957 134,231,687 1. 4.1 38,387,73 58,62 57,23-2.7 Independent movie theaters 12,139,66 1,265,912 7.6-15.4-1,873,154 43,666 34,334-21.4 Sharing the building with several movie theaters 5,145,165 46,13,145 34.3-8.2-4,132,2 6,562 57,373-5.3 Sharing type with a shopping center 26,233,826 68,44,75 5.7 159.4 41,81,879 67,439 64,99-3.6 Other 7,325,9 9,97,925 7.4 35.2 2,582,25 52,328 48,97-8.1 5. Annual number of movies played The annual number of movies played at movie theaters in 21 marked 51,973 from the previous survey (), an increase of 7,35 films (up 15.7% compared to the previous survey), which increased for the first time since the start of the survey. The reason for this is considered to be an increase in the number of movie theaters. 1) By type (Japanese and Western movies) When observing the number of movies played annually, Japanese films numbered 24,917, a decrease by 8.2% from the previous survey, whereas, Western movies numbered 27,56, a drastic increase by 52.% id. The Overview 311/11

reason for a decrease in Japanese movies and an increase in Western movies is regarded to be (i) long hit of Japanese animation files, (ii) the existence of supply companies to abolish the block booking system, (iii) a ride in popularity of Western films and (iv) screening of overseas Indies movies due to the popularity of mini theaters. The share of Western movies in the total number of movies played was 22.1% at the time of the first survey in 1975; however, it expanded to 52.1% in the 21 survey, so the ratio of Western movies played exceeded that of Japanese movies. Ratio of the number of movies played annually by Japanese and Foreign films indicates Japanese Foreign 18,276 17,798 24,917 27,14 31,758 (47.9%) Inside circle:1994 Mid circle: Outer circle: 21 Unit: number (6.4%) (63.5%) (36.5%) (39.6%) 27,56 (52.1%) 2) Annual number of movies played per movie theater The number of movies played annually per a movie theater was 22.1, a decrease of 5.4 films compared to 27.5 films of the previous survey. The reason for this is regarded to be a decrease in movie theaters that played more than 2 films at the same time due to an increase in cinema complex type movie theaters; in addition, long-hit films existed as a backdrop of the animation movie boom. 3) Number of visitors per single movie The number of visitors per single movie consistently tended to increase due to an increase in visitors associated with an increase in movie theaters of sharing type with a shopping center mainly in cinema complex method. The number of visitors per single movie in 21 drastically increased by a little over 2% from 2,133 visitors in the previous survey to 2,583 (increase of 45 persons) due to works hit the record. Overview 312/12

Annual number of movies played and visitors 1 38.7 Annual number of movies screened per movie theater (number) 4 22 Number of visitors per movie 2583 (persons) 27 9 8 (Number ) 7 677 6 5 4 3 2 31.8 534 27.5 Annual number of movies screened 44938 22.1 51973 35 2 3 18 25 (1, 16 persons) 2 14 15 12 1 1 5 8 6 5 1 4 1596 9686 1837 Annual number of visitors 919 2133 9584 13423 24 21 18 15 12 9 6 3 3 1 15 2 6 1991 1994 21 2 1991 1994 21 9 6. Annual operating costs The annual operating costs related to movie theater operations marked 187.9 billion and the share of the operating cost in the annual sales was 92.%. When viewing its breakdown, movie screening costs marked 88.8 billion, accounting for nearly a half of the total operating cost, total salary paid marked 24.7 billion (composition ratio of 13.1%) and rental costs such as land or facilities marked 23.4 billion (12.4% id.), accounting for approximately 1% respectively. When observing composition ratio, the share of concession stand (direct management) sales costs, movie screening costs, rental costs and other operation costs expanded; however, the composition ratio of total salary paid and advertising costs tended to reduce. Annual operating costs ( 1 million) 21 ( 1 million) Composition ratio Comparison to Total operating cost 138,666 187,887 1. 35.5 Total salary paid 22,5 24,677 13.1 11.9 Movie screening costs 64,225 88,844 47.3 38.3 Advertising costs 6,643 7,482 4. 12.6 Rental costs 14,241 23,363 12.4 Buildings & land 14,241 2,58 1.9 44. Machinery & equipment 2,855 1.5 Concession stand (direct management) sales costs 8,426 13,411 7.1 59.2 Other operating costs 23,82 3,19 16. (Note) Of rental charges in, "machinery and equipment" is included in "other operating cost" Overview 313/13

Transition in composition ratio of annual operating costs % 1% 2% 3% 4% 5% 6% 7% 8% 9% 1% 1991 47.6 16.8 5.3 6.9 23.3 1994 46.9 17. 5.4 5.2 25.4 46.3 15.9 6.1 4.8 26.9 21 47.3 13.1 7.1 4. 28.5 Movie screening costs Total salary paid Concession stand (direct management) sales cost Advertising costs Rental costs +other operating costs 7. Trend by prefecture 1) Number of movie theaters When viewing the number of movie theaters by prefecture, the number was the highest in Tokyo (219 theaters, composition ratio of 9.3%), followed by Aichi (194, 8.2% id.), Fukuoka (144, 6.1% id.), Osaka (135, 5.7%), Kanagawa (123, 5.2% id.), Hokkaido (113, 4.8% id.) and Chiba (19, 4.6% id). Of those top-ranking 1 prefectures including these 7 prefectures, 8 prefectures held cities designated by cabinet order (including special wards). Compared to the previous survey (), the number of movie theaters increased in 41 prefectures such as Fukuoka, Hokkaido, Aichi and Chiba, whereas, it decreased in 6 prefectures including Tochigi, Hiroshima and Kagawa. Overview 314/14

Number of movie theaters by prefecture Number of movie theaters 22 2 219 18 194 16 14 12 1 113 19 123 135 144 8 9 Hokk aido A o m ori Iw at e M iy a g i Ak it a Ya m aga ta F uku shi ma Ib a ra ki T oc h igi G u nma S ai tama C hiba Tokyo Ka n agaw a Nii ga ta T o y ama Is h ik awa F uk ui Yam ana sh i Naga no G ifu Shiz u oka Ai c h i Mie Shiga Kyoto Os a ka Hy ogo Na ra Waka ya m a Tottori Sh ima n e O kay a ma H ir os h ima Y am agu c h i Tok ush ima K ag awa E h ime Kochi F u k uok a Saga Naga sak i K u m amo to Oita Miy azak i K ag os hi ma Ok inawa 6 4 2 37 24 53 14 Hokkaido Aomori I w ate Miyagi Akita Y ga 32 35 ama ta ukushima F 53 17 araki higi Ib Toc 45 73 Gunma Saita ma a okyo Chib T Kanagawa Ni g 42 33 29 25 25 i ata Toyama 52 48 64 u I shikawa Fukui Y a m anash i Na ga n o Gif Shizuoka Aichi 47 e 35 34 Mi Shiga Kyoto 41 33 28 24 18 16 11 9 17 39 Osaka Hyogo Nara W a kayama To ttori Sh ima ne O k aya m a Hirosh ima Y a m a g uc h i Tokus hi ma Kag aw a Eh 9 ime Kochi Fukuoka ga 29 26 29 26 22 18 15 Kum o Sa Nagasaki amot Oita iyazaki goshima M Ka Oki naw a 2) Annual sales When viewing the annual sales by prefecture, the sales was the largest in Tokyo marked 38.9 billion, accounting for 19.1% of the total, followed by Osaka (composition ratio of 8.8%), Kanagawa (8.3% id.), Aichi (5.6% id.) and Fukuoka (5.% id.). The annual sales in these top-ranking prefectures exceeded 1 billion. In addition, the to-ranking prefectures accounted for nearly a half of the national total of movie theaters. Annual sales ranking Prefecture Annual sales by prefecture (Top-ranking prefectures) Number of Annual sales movie theaters ( 1 million) Per movie theater Number of Composition Comparison visitors Annual sales ratio to (persons) ( 1,) Number of visitors (persons) National total 2,354 24,264 1. 35.2 134,231,687 8,677 57,23 1st Tokyo 219 38,932 19.1-6.1 24,448,1 17,777 111,635 2nd Osaka 135 17,984 8.8 7.7 11,56,487 13,322 85,633 3rd Kanagawa 123 16,97 8.3 65.4 11,87,974 13,797 9,146 4th Aichi 194 11,431 5.6 32.6 7,697,426 5,892 39,677 5th Fukuoka 144 1,277 5. 287.8 6,752,972 7,137 46,896 6th Chiba 19 9,58 4.7 51.8 6,843,714 8,789 62,786 7th Hokkaido 113 7,753 3.8 254.7 5,34,129 6,861 47,258 8th Saitama 73 7,72 3.8 91.2 5,25,796 1,575 71,929 9th Hyogo 9 7,651 3.7 33.8 4,999,285 8,51 55,548 1th Shizuoka 64 5,149 2.5 49. 3,744,412 8,46 58,56 When comparing the annual sales from those of the previous year, those in Tokyo which was the first-ranking composition ratio decreased by 6.1% from the previous survey, the annual sales decreased in 8 prefectures such as Tochigi, Kagawa, Nagasaki, Akita, Miyazaki, Shimane and Tokushima, however, other than those prefectures, the sales increased in all 39 prefectures. Overview 315/15

When observing the annual sales per theater, the sales were the highest in Tokyo marked 177.77 million, followed by Kanagawa ( 137.97 million), Kyoto ( 133.56 million), Osaka ( 133.22 million), Tottori ( 18.56 million), Saitama ( 15.75 million) and Kochi ( 12.86 million), thus, these top-ranking 7 prefectures exceeded 1 million, so the metropolitan areas or areas with a small number of movie theaters held the top-ranking. 3) Number of visitors When viewing the annual number of visitors by prefecture, the number was the highest in Tokyo marked 24.45 million, followed by Osaka (11.56 million visitors), Kanagawa (11.9 million id.), Aichi (7.7 million id.), Chiba (6.84 million id.) and Fukuoka (6.75 million id.). Of those, top-ranking 3 prefectures exceeded 1 million visitors annually. Compared to the previous survey, the annual number of visitors increased in 42 prefectures such as Fukuoka, Kanagawa, Hokkaido and Aichi, whereas it decreased in 5 prefectures including Tokyo, Tochigi, Tokushima, Akita and Kagawa. When viewing the annual number of visitor per theater, the number was the highest in Tokyo (111,635 visitors), followed by Kanagawa (9,146 id.), Kyoto (86,823 id.), Osaka (85633 id.), Tottori (8,455 id.), Kagoshima and Saitama, so the metropolitan areas or areas with a few number of movie theaters held the top-ranking. Annual number of visitors per theater by prefecture (1,persons) 12 1 National average 5.7 (57, persons) 8 6 4 2 Hokkaido Aomori Iwate Miyagi Akita Yamagata Fukushima Ibaraki Tochigi Gunma Saitama Chiba Tokyo Kanagawa Niigata Toyama Ishikawa Fukui Yamanashi Nagano Gifu Shizuoka Aichi Mie Shiga Kyoto Osaka Hyogo Nara Wakayama Tottori Shimane Okayama Hiroshima Yamaguchi Tokushima Kagawa Ehime Kochi Fukuoka Saga Nagasaki Kumamoto Oita Miyazaki Kagoshima Okinawa Overview 316/16