Getting Ready to Launch!! Sassyliscious Brand Explosion

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1 Getting Ready to Launch!!

2 What we'll cover: KDP Select - Should you? Book Description Keywords & Categories Pricing Your Author Central Page

3 What is KDP Select? 90 days exclusive (only 10% can be shared outside) Free Promos OR Kindle Countdown Deals Kindle Unlimited: paid by pages read => longer books benefit - not very effective for non fiction Myth: preferential treatment by the algorithm?

4 Kindle Countdown Deals Have to be in KDP Select for at least 30 Days and cannot leaving during the following 30 days Only works in the US and UK Can't change price for 30 days 70% Royalty rate

5 KDP Select - Should you? As a new author - yes! at least for the first 3-6 months Amazon has by far the lion's share of the book market You can use free promos to build a following and get reviews. FOCUS!! - focusing on 1 platform is MUCH more effective than doing a little on many

6 Upload to KDP Go to KDP.Amazon.com and sign up for an account, then watch the video below for a step-by-step walkthrough. Before you do, you need: book description keywords & categories (watch videos in Module 7)

7 Book Description Treat as a mix of : #1 - SEO optimized Blog post, so both Amazon and Google bots can understand where they should rank your book => sprinkle keywords throughout the text. => at least words, so they will index it.

8 Book Description #2 - Sales Copy: Start with a headline: Include power words, hit pain & pleasure points "Words that Sell" - 10 most powerful words in the English language: SassyZenGirl.com/Words-that-Sell

9 Book Description "Step-by-Step", "Proven System", list posts, "How to", "what" "when" Include phrases your readers would use Check out bestselling headlines + descriptions in your niche and model

10 Book Description Use Html: bold, italic, underlined + sub heads Kindlepreneur.com/Amazon-Book-Description-Generator NO large text blocks, instead: => short paragraphs => bullets (lists of problems/frustrations readers face, or list of results your book promises)

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19 Keywords & Categories KEYWORDS (use KDP Rocket - see video) Main keywords in the title, sub title and series name More keywords sprinkled throughout description Customer & Editorial Reviews 7 KDP Backend Keywords (cannot be the same as Meta)

20 Keywords & Categories 10 CATEGORIES (use KDSPY - see video) 2 in the backend 8 can be added by Amazon customer service spread over several main categories (business, health) mix of competitive (for sales) + easy (for #1 ranking)

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22 How many reviewers have you lined up so far?

23 Pricing Kindle books are generally priced between: $ Royalty rate: less than $2.99 & more than $9.99 = 35% $ $9.99 = 70%

24 Free or Paid Launch? FREE Launch: New author with no following => easy to get thousands of downloads during launch week & constant flow of reviews 99c Launch: Authors with a substantial readership who will leave reviews and buy each new book as soon as it comes out

25 Switching to Full Price Whichever you use, once launch week promos are over, two possible strategies: #1 - gradually increase: $1.99 -> $2.99 (and possibly) - > $3.99 ->4.99 #2 - take momentum from last day promo and "New Releases" and switch to your end price immediately

26 Your Author Central Page Very important to set up from the start: nice picture and bio (another place for relevant keyword sprinkling). Your social media and blog feed. Also the place to add "Editorial Reviews" by authorities and collegues in your niche. Let readers "Follow" you

27 Editorial Reviews

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34 Set up your Author Page Amazon already creates a page for you as soon as you publish your first book (sometimes 2-3 days) Go to AuthorCentral.Amazon.com - and sign up Claim your book

35 Ready to launch?