International Handbook of Semiotics

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1 International Handbook of Semiotics

2 Peter Pericles Trifonas Editor International Handbook of Semiotics

3 Editor Peter Pericles Trifonas Ontario Institute for Studies in Education University of Toronto Toronto, Ontario Canada ISBN DOI / ISBN (ebook) Library of Congress Control Number: Springer Dordrecht Heidelberg New York London Springer Science+Business Media Dordrecht 2015 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper Springer is part of Springer Science+Business Media (

4 To my children Peirce, Anthi, Yanni never forget to follow the signs

5 Contents 1 Apologia... 1 Peter Pericles Trifonas Part I Historical and Conceptual Foundations of Semiotics 2 Semiotics Today : The Twentieth-Century Founding and Twenty-First-Century Prospects John Deely 3 Maps, Diagrams, and Signs: Visual Experience in Peirce s Semiotics Vitaly Kiryushchenko 4 Semiotics as an Interdisciplinary Science Yair Neuman 5 The Semiotic Paradigm View of Theoretical Semiotics Charls Pearson 6 Visions of the Other and Free Indirect Speech in Artistic Discourse: Bakhtin, Pasolini, and Deleuze Augusto Ponzio and Susan Petrilli 7 C. S. Peirce and Intersemiotic Translation João Queiroz and Daniella Aguiar 8 Welby s Significs, its Developments and International Ramifications Susan Petrilli vii

6 viii Contents Part II Language, Literature and Semiotics 9 Crafting the Literature of Semiotic Possibility: From the Metaphysical to the Detective Story in The Name of the Rose Peter Pericles Trifonas 10 The Emergence of Atomodoxy in Cold War Rhetoric and Science Fiction Narratives: Fear, Threats, and the Duties of Citizenship in an Atomic Age James Eric (Jay) Black 11 The Semiotics of Monk Rehearsals: A Weaving of Two Texts Kathy L. Schuh 12 Deviant Orthography Frank Nuessel 13 Semiotics of Translation: An Interdisciplinary Approach to Translation Evangelos Kourdis 14 Inter-semiotic Translation and Transfer Theory in Cinematic/Audiovisual Adaptations of Greek Drama Irini Stathi Part III Media, Communications, and Semiotics 15 The Brand as an Economic Value and a Sign: Positioning as an Instrument for Creating Market Distinctions Dimitar Trendafilov 16 Understanding the Codes and Assumptions of New Media Elliot Gaines 17 The Semiotics of Innovation Massimo Leone 18 Multimodal Digital Humanities Kay L. O Halloran 19 Semiotics of Photography: The State of the Art Göran Sonesson

7 Contents ix 20 The Semiotics of the Mass Media Marcel Danesi 21 Problems of Contemporary Architectural Graphics Stela Borisova Tasheva Part IV Biosemiotics 22 Introduction to Biosemiotics Kalevi Kull 23 Oikos: The Sign of Nature Gunta Mackars 24 Waves of Semiosis. Is It about Time? On the Semiotic Anthropology of Change Ryo Morimoto 25 Embodied Signs: Expanding Representations Through and with Bodies Beth Lewis Samuelson and Karen E. Wohlwend 26 Face as a Sign and Paolo Mantegazza s Theory of Metoposcopy Anna Makolkin 27 Feeling and Meaning: A Unitary Bio-Semiotic Account Jay Lemke 28 Preserving Spaces of Uncertainty: Bioremediation, Urbanism and the Sporting Spectacle Amanda De Lisio 29 What Does Your Garden Show? Explorations of the Semiotics of the Garden Susan Jagger 30 Semiotics of Food Simona Stano Part V Society, Culture, and Semiotics 31 Semiotics of Culture(s): Basic Questions and Concepts Franciscu Sedda

8 x Contents 32 Signs, Language, and Life: Pathways and Perspectives in Augusto Ponzio s Scientific Research Susan Petrilli 33 Even Signs Must Burn: From Semiotics and the Modern City to Jean Baudrillard s Symbolic Exchange and the Postmodern City Thanos Gkaragounis 34 Musical Performance in a Semiotic Key Lina Navickaitė-Martinelli 35 Cartosemiotics Christina Ljungberg 36 From to Semiosis to Semioethics John Deely 37 Seeing What We See : Beyond Projection and Representation of Criminality in Mainstream Media Jonathan Arendt 38 Applied Cultural Semiotics, Interculturality, and Action-Research Roger Parent 39 Reading the Subject of History: From Semiology to Poststructuralism Peter Pericles Trifonas 40 Identity Today and the Critical Task of Semioethics Susan Petrilli 41 The Street: The Ultimate Locus of Political Intervention in Modern Democracy Maria Isabel Aldinhas Ferreira Part VI Cybernetics, Systems, and Semiotics 42 Sign Functions in Natural and Artificial Systems Peter Cariani 43 Semiotic Modeling: A Pragmaticist s Guide W. John Coletta

9 Contents xi 44 Semiotics of Computing: Filling the Gap Between Humanity and Mechanical Inhumanity Kumiko Tanaka-Ishii 45 Standing on the Shoulders of Giants: A Semiotic Analysis of Assassin s Creed Dario Compagno 46 Virtual Worlds as Marketing Environments: The Case of Second Life Nicky Athina Polymeri Part VII Cognitive Semiotics 47 Cognitive Semiotics Jordan Zlatev 48 Embodied Semiosis: Autistic Stimming as Sensory Praxis Jason Nolan and Melanie McBride 49 Heterarchical Semiosis: From Signal Transduction to Narrative Intelligibility Luis Emilio Bruni 50 From Semantics to Narrative: The Semiotics of A. J. Greimas Peter Pericles Trifonas 51 The Spectator s Reality: A Revision of Screen Space Aesthetics Through Cognitive Film Semiotics Michalis Kokonis 52 Semiosis: The Dialectics of Cognition Maria Isabel Aldinhas Ferreira 53 Text and Images Peter Pericles Trifonas Part VIII Education and Semiotics 54 Becoming a Mythologist : Barthes Mythologies and Education Jesse Bazzul

10 xii Contents 55 Edusemiotics and the Language of Images Inna Semetsky 56 Semiotics of Western Education David Kergel 57 Capitalists Profitable Virtual Worlds: Roles for Science and Science Education J. Lawrence Bencze and Lyn Carter 58 It s Like You re a Teacher! A Social Semiotic Analysis of Authority Relations Among High School Mathematics Students Jennifer Langer-Osuna and Indigo Esmonde 59 If You Could See What I See : The Semiotics of Invisibility in Pedagogy and Practice Marc A. Ouellette and Kane X. Faucher 60 A Patriot is Respectful: (Re-)Examining the Architecture of Ideology in Educational Contexts Rachel J. Pinnow 61 The Emergence of Signs in Hands-On Science Wolff-Michael Roth 62 Extending Students Semiotic Understandings: Learning About and Creating Multimodal Texts Katina Zammit

11 Contributors Daniella Aguiar Graduate Program on Literary Studies, Federal University of Juiz de Fora (UFJF), Juiz de Fora, Brazil Jonathan Arendt Crescent School, Toronto, ON, Canada Jesse Bazzul University of Massachusetts Dartmouth, Dartmouth, MA, USA J. Lawrence Bencze Ontario Institute for Studies in Education, University of Toronto, Toronto, Canada James Eric (Jay) Black Center for Collaborative Journalism, Mercer University, Macon, GA, USA Luis Emilio Bruni Department of Architecture, Design and Media Technology, Aalborg University Copenhagen, Copenhagen, Denmark Peter Cariani Hearing Research Center, Boston University, Boston, MA, USA Newton, MA, USA Lyn Carter Faculty of Education, Australian Catholic University, Melbourne, Australia W. John Coletta University of Wisconsin-Stevens Point, Stevens Point, USA Dario Compagno Université Sorbonne Nouvelle, Paris, France Marcel Danesi University of Toronto, Toronto, Canada Amanda De Lisio Faculty of Kinesiology and Physical Education, University of Toronto, Toronto, Canada John Deely University of St. Thomas, Houston, TX, USA Indigo Esmonde University of Toronto, Toronto, Canada Kane X. Faucher Western University, London, Canada Maria Isabel Aldinhas Ferreira Centre of Philosophy, Faculty of Letters of the University of Lisbon, Lisbon, Portugal xiii

12 xiv Contributors Elliot Gaines Wright State University, Dayton, OH, USA Thanos Gkaragounis Harokopio University, Kallithea, Athens, Greece Susan Jagger Monmouth College, Monmouth, USA David Kergel Institute for Pedagogy (edidactics and self-determined Learning), Carl von Ossietzky Universität Oldenburg, Oldenburg, Germany Vitaly Kiryushchenko National Research University Higher School of Economics, St. Petersburg, Russia Michalis Kokonis Aristotle University, Thessaloniki, Greece Evangelos Kourdis Aristotle University of Thessaloniki, Thessaloniki, Greece Kalevi Kull Department of Semiotics, University of Tartu, Tartu, Estonia Jennifer Langer-Osuna Stanford University, Stanford, USA Jay Lemke University of California, San Diego, USA Massimo Leone University of Turin, Turin, Italy Christina Ljungberg English Department, University of Zurich, Zurich, Switzerland Gunta Mackars Stantec Consulting Ltd., Toronto, ON, Canada Anna Makolkin University of Toronto, Toronto, ON, Canada Melanie McBride York University, Toronto, ON, Canada Ryo Morimoto Brandeis University, MA, USA Lina Navickaitė-Martinelli Lithuanian Academy of Music and Theatre, Vilnius, Lithuania Yair Neuman Ben-Gurion University of the Negev, Beer-Sheva, Israel Jason Nolan Ryerson University, Toronto, ON, Canada Frank Nuessel University of Louisville, Louisville, USA Kay L. O Halloran School of Education, Curtin University, Bentley, Australia Marc A. Ouellette Reconstruction: Studies in Contemporary Culture, New Brunswick, Canada Roger Parent Campus Saint-Jean, University of Alberta, Edmonton, StreetAB, Canada Charls Pearson American Semiotics Research Institute, Atlanta, GA, USA Susan Petrilli The University of Bari Aldo Moro, Bari, Italy Rachel J. Pinnow University of Missouri, Columbia, USA

13 Contributors xv Nicky Athina Polymeri University of Southampton, Southampton, UK Augusto Ponzio The University of Bari Aldo Moro, Bari, Italy João Queiroz Institute of Arts and Design, Federal University of Juiz de Fora (UFJF), Juiz de Fora, Brazil Wolff-Michael Roth MacLaurin Building, University of Victoria, Victoria, BC, Canada Beth Lewis Samuelson Indiana University Bloomington, Bloomington, IN, USA Kathy L. Schuh The University of Iowa, Iowa, USA Franciscu Sedda Department of History Culture and Society, University of Rome Tor Vergata, Roma, Italy Inna Semetsky University of RosNOU, Moscow, Russia University of Waikato, Hamilton, New Zealand Göran Sonesson Centre for Cognitive Semiotics, Lund University, Lund, Sweden Simona Stano University of Turin, Turin, Italy University of Lugano, Lugano, Switzerland Irini Stathi Department of Cultural Technology and Communication, University of the Aegean, Mytilene, Greece Kumiko Tanaka-Ishii Kyushu University, Fukuoka, Japan Stela Borisova Tasheva Bulgarian Academy of Science, Sofia, Bulgaria Dimitar Trendafilov New Bulgarian University, Sofia, Bulgaria Peter Pericles Trifonas Ontario Institute for Studies in Education/University of Toronto, M5S Toronto, ON, Canada Karen E. Wohlwend Indiana University Bloomington, Bloomington, IN, USA Katina Zammit School of Education, University of Western Sydney, Penrith, NSW, Australia Jordan Zlatev Department for Cognitive Semiotics, Centre for Languages and Literature, Lund University, Lund, Sweden

Mathematics, Computer Science and Logic - A Never Ending Story

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