Application of Color Language and Aesthetic Value in Artistic Blending and Animation Color Design

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1 2017 3rd International Conference on Social Science, Management and Economics (SSME 2017) ISBN: Application of Color Language and Aesthetic Value in Artistic Blending and Animation Color Design Li Wang 1 Abstract An animation works to attract the audience's attention, arouse the audience's emotional needs, in the design process of rational use of color to reflect the characters inner feelings, show the conflict between the story and the plot and characters. In the animation design color is designed based on the needs of the story, art processing with subjective wishes, these art is in order to better serve the characters, plot, and services for the final theme of the. Therefore, designers need to continue to explore, better grasp the law of animation colors, so that the color of animation works to play a unique artistic charm. Keywords: Color language, aesthetic value, artistic fusion, animation, color design, application Introduction Animation is a complex art, covering a lot of knowledge of design, and the color of such a closely related element of art, and animation is closely integrated with the moment. The role of color in animation design is manifold, it can not only reflect the character of people, shape the role of image, but also show the plot conflict, highlighting the style and effect of the work. This special visual language conveys accurate information to audiences through animated pictures. Therefore, the use of color can bring visual enjoyment that can enhance the visual appeal and artistic aesthetic of animation works. In animation design, according to the story, plot, scene and other needs, the effective use of color can help us better display the theme of animation work, and is an important topic for designers. Animation is a member of the film and television family, and it has also undergone the evolution from non-color films to colorful films. Color is a very important visual element in film and television animation, is not only the first factor to stimulate people's vision, but also the most important means of expression in the shape of film and television animation. Since the animated film color film role image recognition, the mood of the film, film, foil positioning style film, film to the audience psychological impact on the theme of the rendering and other aspects play an important role. Color is a collection of colors and is one of the most important and expressive elements in visual language. The color has three elements: one is the color difference between appearance and hue; two is reflected color shading and color shades of Ming; three is the embodiment of the bright color and color contained in the color components of color pure. The three elements of the world to give people a riot of colors, the most intuitive visual impact, but also give people the emotional impact, such as the use of a dull and dark color to show the role of steady depressed mood, the use of black and white intertwined to highlight the solemnity of the 1 Jiangxi Science and Technology Normal University, Nanchang City, Jiangxi Province, China 203

2 occasion, the color red rhubarb passion to show people with high excitement and so on. In the animation design, according to the design object and design content, different scenes, reasonable and flexible use of color feeling effect, deepening the theme and rich image of the works, providing them with a perfect sense of enjoyment, strong practical appeal. Each age has a unique historical background, so different times have different artistic styles, different art styles show different cultural connotations of the times. The film's style determines the different colors of the film, while the color also plays a different style of expression. Figure 1. Animation color design. The Proposed Methodology The color tone highlights the animation style. Each animation work will have different emotional tendencies, the emotional tendency to creators need color tone, through a combination of color in the animation works to strengthen the film tone, distinctive visual impression to the audience. Because color can give people enough visual impact, so for an animation work, through the design of the color of the tone, you can understand the creative style of the work. For example, in the animated cartoon "the cry of a chainsaw", dark green and dark blue colors are used, which are the basic colors used in horror and horror animation movies. And in that kind of "love", "inspirational", the content of active animation, its color performance is more beautiful, tender and full of sunshine sense of color. Different countries and non - ethnic groups have their own unique aesthetic tendency, which can form their own law of color. For example, many viewers of Japanese cartoons feel that the characters in the film are very close to each other, mostly with big eyes and slender models. However, different animation works produced by different directors of Japanese animation company have different styles, and we can see different cartoon categories through the color of the pictures in the animation works. The daily campus life or love story as the theme of the cartoon, is commonly used in warm colors or shades of pink, such as Makoto Shinkai directed by "five centimeters per second", a large number of scenes in the film are the color powder warm transfer film, sad style color language. Japanese cartoons, in terms of human cruelty, social darkness, and brutal killings, are mostly made with dark tones. Color language and role emotion. The animation role is different from television and film actor, the actor can use subtle facial expressions and body movements to express their extreme 204

3 or subtle emotions, however, want to change the animation role through meticulous facial features reflect the subtle mood is very difficult, because the character mood is always relative to the movie straight, so a lot of work in order to describe the character of complex the basic emotions are monologue and body language. But in the animation design, through the color design, the rendering, can make up for the animation role's emotion. The color changes in a character's body can express emotions. For example, a typical example is that when a character is shy or angry, he is flushed, exaggerated, and even flushed with the whole body. But characters are often described in blue when they feel uncomfortable or embarrassed. For example, in the Disney 3D animated film "the long haired Princess", the witch was enraged by the discovery of the long haired princess's escape, and her face color turned from white and purple to red, fully expressing the emotional changes of the characters. According to the needs of the plot and the main role, the scene color is rationally matched and used to strengthen and contrast the emotional art of the screen. The color to the background figures of the psychological and emotional change techniques are often used, such as the role of emotional anguish, the environment around the background color can use gray or gray tone gradient. Color changes can propel the plot. The plot of the story conflicts with the development of the plot. As the content of the story changes, the scene changes. The plot and color of animation works are the main lines that determine the role color, scene color, image color and so on. The use of color is constantly changing with the flow of time and changes in the plot, therefore, the rational use of animation plot color plays an important role in promoting the development of the plot. In the animation design, for different scenarios, different circumstances, the color design should have strong contrast, show the story of the ups and downs, to change the color of a cool and warm color, purity and lightness, convey the story to express the information to the audience, to promote the development of the story in the visual and psychological impact on the audience. In the Disney cartoon "the lion king" as an example: when the lion king was born, the picture of a light clouds in the sky is golden, warm tone, a happy mood transfer. With the growth of the lion, the color of the picture becomes more and more complex, and it also implies the continuous development of the plot. When the lion is in trouble and danger, the plot has not yet appeared, and the color has changed first, bringing people naturally into the next scene. Thus, we found the plot conflict in the story is the key point to promote the development and outcome of the story, and the color is one of the most important part of the animation, the two important part of tricky echo, with each other, can play a complementary role, to achieve the best visual effect. The influence of color design and application on audience perception. Color itself is a radiation wave reflecting a certain wavelength of the human retina, which is gradually communicating with the subconscious thinking of the growing man. Therefore, when watching a very distinctive color contrast film, if you can really appreciate the color, you may understand the director's true intention. Colors also have many influences on audience perception, such as color synesthesia. The colors in the film will make audiences feel different, such as cold and warm, soft and hard. The color also has certain influence to the audience's psychology, for instance in the animation, the different color use may cause the audience to have the excited feeling or the sense of stillness in the vision, and causes the corresponding emotion to reflect. It can be said that grasping the influence of color on audience's perception plays an important role in the emotional expression and theme of film. 205

4 In the process of viewing the objective color phenomenon, because of emotional factors as aesthetic subjects, make objective color without life covered with the feelings of the coat, thus forming a symbolic color of good disgust, association of color and color. Color, through the characteristics of psychological associations, can evoke human spiritual resonance. The joy, sadness, excitement and so on in animation can be expressed by color rendering. American film "The story of Agam" used a large number of cold and warm color contrast, the perfect embodiment of the hero's emotions. The plot revolves around the hero. He ran out of football in bright colors. He ran in cold colors to save the lives of many soldiers. When his first girlfriend was leaving, he began to challenge long-distance running in the dark colors. These three different colors render the scene of joy, cruelty and sadness at that time. Color plays an important role not only in the rendering situation, but also in symbolic expression. For example, during the cultural revolutions, many films were based on the red tone as the main color of the film, which was closely related to the background of the times and the public's cognition. And as the domestic animation "Gourd Brothers", with the color of snake many colors green and low purity, in people's visual senses in the same color often make people feel disgusted. Naturally bring out the negative image of snake. On the contrary, the film uses very bright colors, very affinity. The audience doesn't feel the first, and they're taken for the positive. In the form of animation, which integrates film, color, music and literature, the color plays an important role in it. It plays an important role in the style positioning, the scene contrast, the interest expression and the theme description of an animated cartoon. Animation is a very important part, of course, is directly related to the success of a movie or not. Aesthetic value. The color design of animation plays an important role in modeling, setting off objects and rendering the picture atmosphere. In animation, color design is an important part of the atmosphere of the film, which greatly affects the audience's emotions. It can be said that color is a powerful tool to express emotion, and it gives the audience the first visual impression. From the elements of color, the color includes hue, brightness, purity, etc., they together constitute the visual atmosphere of the picture effect. You must know the color of the rules of the game, can be more active to create or imagine a beautiful picture, sometimes the most impressive color set to break the rules, beyond all expectations and harmony. After analyzing these color systems, I did a lot of experiments in a reasonable way and drew small color drawings. I try to express my feelings in different colors, and use the color characteristics of light and shade, cold and warm contrast to study the important role of colors in the light, space and overall picture style of a picture. At first I color creation, according to different design object, purpose and function requirements, determine the main tone map or diagram group, and then enter the local color design. At this point, how to grasp the contrast and harmony of all kinds of colors is the key. In the picture, each kind of overlapping point, the line, the color block size contrast relations processing are good, the picture surface is full of vitality, the topic is prominent, is rich in the layering sense, the color is bright. At the same time, I also make a training of different colors, such kind of training is the rational thinking and form the higher level. Through this training, animation creators can change the image of color dependence, passive to active, more active to mobilize their potential colors, insights and creativity. In the process of creation, we need to have a thorough understanding of the basic laws of color aesthetics, but they cannot be limited to the rules. We pay attention to the aesthetic rules of inquiry, but we must understand that animation is not only the law, and in the imagination at the same time, in the picture of our natural penetration of aesthetic cultivation. It is the basic skill of the animation art worker to develop the ability of color imagination, to explore broad color gamut and to exercise graphic creation ability. From the essence of beauty, from the hair, 206

5 combined with concrete and abstract ways of thinking, comprehensive painting skills and design concepts, to show the truth and beauty in life, is the contribution of animation art to society. From an aesthetic point of view, the functions and functions of animation incorporate the above various color systems. Animation should not only meet the needs of people's artistic and aesthetic needs, but also meet the needs of the major consumer groups in visual interest, that is, edutainment. In the process of creation, we should observe the colors of life, the relationship between color and light, and actively adjust colors and at the same time, understanding the color theory, consciously exaggerating, restructuring the color configuration, according to the need to find the corresponding color experience. Only in this way can we create the atmosphere in the film and meet the requirements of animation. Conclusion Color is the most direct and fastest reflection of the human perception of the objective world. An animation works to attract the audience's attention, arouse the audience's emotional needs, in the design process of rational use of color to reflect the character's inner feelings, show the conflict between the story and the plot and characters. In the animation design color is not realistic but simple reduction, carefully designed according to needs of the creators of the story, art processing with subjective wishes, these art is in order to better serve the characters, plot, and services for the final reveal the theme. Thus, the rational use of color plays a very important role in the animation design and it directly affects the appeal and the art of animation works, so designers need to continue to explore, application of the law to better grasp the animation color that let the animation works in the color play a unique artistic charm. Acknowledgement This research is supported by the Jiangxi Province Art Planning Project: Based on the art of fusion under the perspective of animation film language "color narrative". (Funding time: ; NO. YG ) References [1] Kumar, B. Senthil, and L. Jayasimman. "A Comparative Study on User Interface Design of Multimedia Software." Journal of Advances in Business Management; Vol 1.1 (2015): [2] Wang, H. and Wang, J., 2014, November. An effective image representation method using kernel classification. In Tools with Artificial Intelligence (ICTAI), 2014 IEEE 26th International Conference on (pp ). IEEE. [3] Chen, Zhongzhou, and Gary Gladding. "How to make a good animation: a grounded cognition model of how visual representation design affects the construction of abstract physics knowledge." Physical Review Special Topics-Physics Education Research 10.1 (2014): [4] Wu, Z. and Wang, H., Super-resolution Reconstruction of SAR Image based on Non-Local Means Denoising Combined with BP Neural Network. arxiv preprint arxiv:

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