THE HERITAGE FILM FESTIVAL

Transcription

1 THE HERITAGE FILM FESTIVAL The Heritage Film Festival is not just an EVENT... but a CAUSE with the aim to REVIVE the traditional art forms, it is a MOVEMENT to embellish & enrich the Rich Heritage of India! The Heritage Film Festival (HFF) is in its 3 rd year. Themes for HFF2014 are: 1) Crafts of India & 2) Fairs & Festivals of India. Event dates: 19 to 25 November 2014 Various venues in Ahmedabad, Gujarat, India 1

2 The Heritage Film Festival launched the themes for year 2014 in March This year the festival got over 200+ query to submission of the films. JURY for film selection for HFF2014 held on October and 1-2 November 2014 at Bhavan s College and Actors groups studio at Gujarat College Drama Department in Ahmedabad. The selected film by the Jury member to be screened at selected venues in Ahmedabad during the World Heritage Week, 19 to 25 Nov

3 About The Heritage Film Festival aadhar is proud to share that our project The Heritage Film Festival (HFF) was initiated in 2012, as part of our mission to raise awareness about India s rich artistic heritage. In order to preserve India s finest cultural legacies, aadhar initiated HFF to explore India s glorious heritage through audiovisual media. The Heritage Film Festival is a project by aadhar to spread awareness and educate public about India s heritage through films. The Heritage Film Festival (2012) Hastakala Celebrating Hand-Craft Skills of Traditional Artisans and Craftspeople of India The Heritage Film Festival (2013) Visual Narrative Handicrafts of India. Overall aim of the Heritage Film Festival (HFF) is to encourage film submissions, organise film making projects, review film competitions, and screen films to different audiences. All the films received for the Heritage Film Festival are added to the Heritage Film Archive (HFA). The Heritage Film Festival (HFF) and The Heritage Film Archive (HFA) are two complementary projects that are part of the archival and promotional objectives of aadhar. Both the projects HFF and HFA are complementary and work in unison. The HFA will collect and compile the resource and the HFF will promote the films. 3

4 The Heritage Film Festival TRAVEL The Heritage Film Festival showcases the film in Ahmedabad, in Gujarat, a western state in India and thereafter travels. The festival was invited to screen selected films at part of various projects. This is how the Festival Travel started, details as below: 1. India Ki Khoj at The Indian Institute of Technology Gandhinagar (IIT-GN) in June Garvi-Gurjari National Craft Fair & Summit 2014, from 21st to 27th February 2014, Ahmedabad. 3. Golden jubilee celebration of the Craft Council of India (CCI) at Chennai in July Shilp Katha 2014 by Symbiosis Institute of Design (SID), Pune in September We further aspire for forge collaborations with various individuals / organisations to take the screening of films to a wider, more diverse audience. In this regard, we wish to take the festival to various parts of India as well as across the globe. 4

5 ABOUT aadhar aadhar, which in Gujarati literally means to support. aadhar is a charitable trust established in the year 2002 with its operational office based in Ahmedabad, Gujarat, India with a commitment to revitalise Arts and Crafts of India. The mission of aadhar is to develop programs and opportunities that support traditional craftspeople in an effort to sustain their livelihood, which contributes to the collective cultural heritage. aadhar works at a grass root level in the art and craft communities of India with an aim to stimulate, foster and promote individual artists and provide them a platform to enhance skills and become their own brand ambassadors, rather than just render support to sell their ethnic products. Our task is not only to preserve and spread the legacy but instil a sense of belonging towards this inherent talent among next generation of craftsmen and induct a sense of responsibility to adhere the art and craft as a valuable asset rather than just giving it a commercial perspective. Regardless of the ethnicity of an individual or a group, aadhar carries out various programs in the field of arts, craft and culture for the good of general public with a motive to benefit craftsmen and their families. Our team of experts jointly work on below mentioned area with highly creative and professional outputs: 1. Research and analysis 2. Profiling artisans 3. Documentation 4. Branding and publicity 5. Designing audio-visual presentations 6. Film Making 7. Design and execute forums, seminars, interactive workshops, theme pavilions, exhibitions, sales etc 8. Trainings to Artisans 9. Facilitation for creating Artisans Enterprise 10. Activities to spread awareness about art and crafts sector 11. Develop a marketing support network to create employment 12. Income generating programs 13. Education on Health & Hygiene 14. Promote non-formal medium of education Expert team in aadhar provide consultation services for above all. We believe that collaborative efforts bring tangible change for betterment of India s Heritage Art sector. website : FESTIVAL DIRECTOR 5

6 The Heritage Film Festival project is DIRECTED by Ms Avni V Varia. She is founder member of aadhar and also director for HFF. Avni admires the great culture of her home country and its rich legacy of arts and crafts. Her surname, Varia, actually refers to the familial line of traditional potters in the northwest Indian state of Gujarat. Avni has over 12 years of experience teaching and managing art, craft and design projects. She is keenly interested in using her extensive management skills and knowledge to enhance the status of traditional craftspeople and artisans. She has initiated various projects through avni A Social Enterprise. She was formally educated in India in numerous aspects of design and design education, and subsequently received her MA in Arts and Heritage Management from London Metropolitan University in London. Later joined by committed professionals who, in their respective fields, may be considered remarkable authoritative. Teams expertise is in Designing, Training, Management, Product design, Research, Textile, Film-making etc. Avni s official Facebook page: LinkedIn profile: 6

7 JURY for The Heritage Film Festival 2014 The Jury for the Heritage Film Festival 2014 to be conducted on October and 1-2 November in Ahmedabad, Gujarat. The jury screens film submissions and judge them on a variety of criteria including relevance of research, content, cinematic style and clarity of presentation. For details check Smt ADITI DESAI : ( desaiaditik@gmail.com / contact: ) Smt VILLOO MIRZA : ( villoomirza@yahoo.co.in / contact: ) 7

8 Smt Esther David : ( esther007david@gmail.com / contact: ) Shri RAVJI SONDARVA: ( ravjisondarva@yahoo.com / contact: ) 8

9 Quotes by JURY Members from previous years Shri Hridaynath Gharekhan: Being a member of the film selection jury for the HFF by itself is an honour and I am proud to be a part of it. The screening sessions were like an explosion of information even for us. It was a visual treat, which I am glad, will be available to all of us. From generation to generation, some of the most unique knowledge and information is being passed in various forms and that is also on the verge of extinction because of a lack of effort and interest from our side in preserving and protecting it. The major advantage of this initiative of aadhar is that it is providing a platform to the films made of a different genre. The world over, films based on arts and craft or heritage are marginalized as a separate category. So aadhar is not only documenting and preserving Indian heritage, it allows the artisans and craftspeople m to connect with a larger audience and that is the most important thing. Shri Villoo Mirza: For me, aadhar is a humble institution that started its activity, simple and pure in its form, which is a very modest way to bring awareness of crafts and the artisan fraternity. aadhar received a very overwhelming response of film entries in its first attempt in 2012, thus encouraging aadhar to make the HFF an annual event. Shri Ashoke Chaterjee : (ashchat@prabhatedu.org) A very productive effort, and an educative experience for me personally. The entries suggest the richness of our craft heritage, and the relevance of that heritage to a sustainable future. The commitment of the film-makers to India s artisans was wonderfully evident. A key outcome could be a festival of these films which travels to other centres as well as to schools of art, design, craft, architecture --- and to the public that needs to be much more aware of this great Indian heritage, as well as of the threats that now face it. By focusing on issues of craft quality, these films can be used to help generate a demand for the handmade. The future of Indian craft depends entirely on generating a value and a demand for handcrafted quality within a new generation of users and consumers, at home and overseas. The Heritage Film Festival thus offers an important marketing tool, as well as a rich archive. 9

10 List of selected films by JURY for HFF2014 No. Film Name Category Crafts Duration (min) Submitter 1 HFF Ghumantu (Itinerant) Professional 2 HFF Akshay (The Inexhaustible) Professional 3 HFF Sultana Professional 4 HFF Sandcasting Professional 5 HFF Handmade in India Professional HFF Unfolding The Pata Story Professional 7 HFF NATYANUBHAVA Professional 8 HFF Pehli Lakir Professional 9 HFF Tazia Professional 10 HFF Varakh Professional 11 HFF Stone Carving Professional 12 HFF Tradition Professional 13 HFF Dances of Goa Professional It takes A Village - Casting a jain 14 HFF temple bell Professional 15 HFF The idols of kinnal Amateur 16 HFF Kabir ke Julahe Amateur Crafts 28 Ajay Kannaujiya Crafts 25 Debal Basu Crafts 4 Nidhi Kamath & Keya Vaswani Crafts 5 Nidhi Kamath & Keya Vaswani PSBT/ Malati Rao / Bedatri D Crafts 26 Choudhury PSBT - Supriyo sen / Bedatri Crafts 52 Chaudhury Bedatri D Choudhury - PSBT / Crafts 53 Sharada Ramanathan Crafts 37 Siddhanjan Ray Chaudhuri Crafts 3 Nidhi Kamath & Keya Vaswani Crafts 3 Nidhi Kamath & Keya Vaswani Crafts 3 Nidhi Kamath & Keya Vaswani Crafts 20 Yusuf Khurram Crafts 51 Elvino de Sousa Crafts 10 James Cook Crafts 11 Jagrit Seth Crafts 5 Pankaja Sethi 10

11 No. Film Name Category Fairs & Festivals Duration (min) Submitter 17 HFF The Mask Of God Professional Fairs & Festivals 26 Santosh Scthvmadhaven 18 HFF Jashn-E-Daawat Amateur Fairs & Festivals 5 Karan Asnani Contact of Film makers and submitters Film Name Ghumantu (Itinerant) The Mask Of God Jashn-E- Daawat Akshay (The Inexhaustible) Name Ajay Kannaujiya Santosh Scthvmadhaven Karan Asnani Debal Basu 5 Sultana Nidhi Kamath 6 Sandcasting Nidhi Kamath 7 8 Handmade in India Unfolding The Pata Story PSBT/ Malati Rao / Bedatri D Choudhury Malati Rao PSBT - Supriyo sen / Bedatri Phone kannaujiya.ajay@gmail.com Tamil 65 filmsmyspace@gmail.com Chennai Nadu Maharasht 82 karanasnani30@gmail.com Mumbai ra West 83 debal02@gmail.com Hooghly Bengal Maharasht 18 nidhikmth@gmail.com Mumbai ra Maharasht 18 nidhikmth@gmail.com Mumbai ra / info@psbt.org / Delhi malati.rao@gmail.com info@psbt.org Delhi ID City State 11

12 9 NATYANUBHA VA 10 Pehli Lakir 11 Dances of Goa The idols of 12 kinnal Chaudhury / Supriyo Sen PSBT / Sharada Ramanathan / Bedatri D Choudhury Sharada Ramanathan Siddhanjan Ray Chaudhuri Nalini Elvino de Sousa Jagrit Seth 13 Tazia Nidhi Kamath 14 Varakh Nidhi Kamath 15 Stone Carving Nidhi Kamath 16 Kabir ke Julahe Pankaja Sethi 17 Tradition Yusuf Khurram It takes A Village - Casting a jain 18 temple bell James Cook perspective.india@gmail.co m / info@psbt.org Delhi sharadaramanathan@gmail. com siddhanjan@banglanatak.co 72 m Kolkata calcutta lotusfilmgoa@yahoo.in Goa jagrit29nov@yahoo.com vadodara Gujarat nidhikmth@gmail.com vadodara Gujarat nidhikmth@gmail.com vadodara Gujarat nidhikmth@gmail.com vadodara Gujarat Bhuvaneshw 02 pankaja.sethi@gmail.com ar Orissa yusufkhurram@gmail.com Jaipur Rajasthan Associate Professor, 3D and Extended Media, School of Art, University 0480 jcook1@ .arizona.edu of Arizona 12

13 AWARD WINNING FILMS HFF

14 AWARD SPONSORS The AWARDS are going to be traditional art pieces and will be sponsored by Traditional Artisans from India. Details will be added soon 14

15 PROJECT COLLABORATORS Powering Sponsor Project Managed by Design Partner Jury Venue Partner CONTACT : Vitthaldas Varia Varia Design / Avni / Satvinder Design Route / Dr Neerja Arun Bhavan s college / Prof Vrundavan Vaidya Actor s Theatre

16 Venue Partners Event Venue details DAY DATE TIME PLACE REMARKS Wednesday 19-Nov to 10 pm INAUGURATION Amdavd Ni Gufa open for all Thursday 20-Nov-14 apang manav mandal restricted Friday 21-Nov pm to 8.30 pm RedBricks restricted Saturday 22-Nov-14 8 AM TO 10 AM Diwan Ballubhai - Kankaria restricted Sunday 23-Nov to 9.30 pm C N Vidyavihar open for all Monday 24-Nov-14 9 to 11 am f d school restricted Tuesday 25-Nov to 10 pm AWARD CEREMONY Dalpatram chawk, old city open for all Amdavad Ni Gufa, (Anil Relia ) Apang Manav Mandal, (Mehr Medora ) Redbricks, (Renita Handa ) Diwan ballubhai school, (Principal ) C N Vidyavihar, (Trupti Rawal ) F D School, (Principal _ Mr Gena ) Dalpatbhai Chawk (community) (Girish Gupta ) 16

17 Download high resolution images from download/ A DETAILED EVENT SCHEDULE WILL BE UPLOADED ON OUR WEBSITE in NOVEMBER PROJECT CONTACT Phone: film.aadhar@gmail.com Website: Facebook: 17