Film Marketing Strategies

Transcription

1 Look Book

2 * Heretic Asterisk* is a one-stop consulting company for international producers. Launched in 2017, Heretic Asterisk* aims at using its creative networks and know-how to offer cost-efficient and custom-made solutions for projects and completed films, providing a 360 overview of the international market. Services for completed films Film Marketing Materials All the promotional materials needed for the delivery of your film can be provided by Asterisk s team of art directors. This includes key artwork (poster, EPK, credits) and online media (website and social). Film Marketing Strategies Full length marketing analysis per project (SWOT, benchmarks, positioning, target audience) and management of the online marketing activity (Facebook, Twitter, Instagram campaigns). Festival Strategies An overview of the festival strategy of a finished film, including key premiere targets in each territory and submissions to main festivals. Services for projects Project Marketing Project presentation, including title treatment and original artwork in co-operation with the director and producer. The delivery includes a poster that could be used as a reference for the completed film's final poster. Furthermore, we provide copywriting and proof reading services by native English speakers and experienced professionals. Funding Applications Asterisk focuses on Creative Europe Media and Eurimages Applications for a variety of calls, with the experience of more than 50 completed applications.

3 Heretic Asterisk Projects Madame Luna / Momento Film, Sweden Final Artwork

4 Heretic Asterisk Projects Madame Luna Drafts Draft artworks

5 Heretic Asterisk Projects The Iconpainter / Nafta Films, Estonia Draft artworks

6 Heretic Asterisk Projects LP: The story of Lena Platonos and her music / Heretic films, Greece Final Artwork Unused draft Unused draft

7 Heretic Asterisk Projects Jukai: The green sea / Good Fortune films, France Final Artwork

8 Film Posters Previous Works by Konstantinos Frangoulis

9 Film Posters Previous Works by Konstantinos Frangoulis

10 Film Posters Previous Works by Ifigenia Vasiliou

11 OFFICIAL SELECTION KARLOVY VARY FILM FESTIVAL SPECIAL MENTION OFFICIAL SELECTION SEVILLE EUROPEAN FILM FESTIVAL SILVER GIRALDILLO & &BEST ACTOR AWARD OFFICIAL SELECTION THESSALONIKI FILM FESTIVAL FIPRESCI AWARD & BEST ACTOR AWARD OFFICIAL SELECTION MONTRÉAL NOUVEAU CINÉMA FILM FESTIVAL AQCC AWARD SELECTION ROTTERDAM FILM FESTIVAL Film Posters Previous Works by Ifigenia Vasiliou BRIGHT FUTURE BOY EATING THE BIRD S FOOD A film by EKTORAS LIGIZOS YANNIS PAPADOPOULOS LILA BAKLESI CLEOPATRA PERAKI KHARALAMBOS GOYOS VAGGELIS KOMMATAS written and directed by EKTORAS LYGIZOS director of photography DIMITRIS KASSIMATIS edited by GREGORY RENTIS sound recording DIMITRIS KANELLOPOULOS sets CLIO BOBOTI STAVROS LIOKALOS costumes CLIO BOBOTI make-up IOANNA LYGIZOU sound mixing YANNIS YANNAKOPOULOS KOSTAS FYLAKTIDIS color grading MANOS HAMILAKIS executive producer KONSTANTINOS KONTOVRAKIS producers GIORGOS KARNAVAS EKTORAS LYGIZOS ELINA PSYKOY ARGYRIS PAPADIMITROPOULOS

12 The Team Vicky Miha HEAD OF DEVELOPMENT Vicky Miha studied Journalism and Media at the Aristotle University of Thessaloniki and holds an MA in Producing from Sheffield Hallam University. She joined Boo Productions in 2008 and worked as Producer and Head of Film Production between 2011 and Currently, she works as an associate producer for Stockholm-based Momento Film collaborating on the fiction film department. In 2017, she launched the film and media consulting company Heretic Asterisk in collaboration with Heretic Creative Producers and Heretic Outreach. She is a member of the EAVE and Eurodoc Networks and she has participated in various international producing workshops (Ekran, MFI Script 2 Film, EP2C). Since 2017, she is the Agora Co-ordinator of Animasyros International Film Festival & Agora, organizing the first ever animation pitching forum in Greece. Konstantinos Frangoulis ART DIRECTOR Konstantinos Fragkoulis studied Multimedia Technology at the University of West of Scotland, where he majored in Graphic Design. Currently, he works as an art director and graphic designer for the advertising industry in Greece with a number of awarded works both for advertising and design projects (Epica Awards, Ermis Awards, EVGE Awards, Cannes Young Lions, Effie Awards). His experience is focused on creating original designs for both print and digital media using strong post-processing, retouching and photo-manipulation abilities. He has designed artwork for the cinema industry, for both independent and studio feature films through ongoing collaboration with Feelgood Entertainment, one of the most prominent film distributors in Greece (Sony Pictures, Disney, Relativity, Marvel). His work includes all promotional material design, activation ideas, adaptation of studio materials and a wide range of original designs for digital and print use. Christina Liapi MARKETING AND SOCIAL MEDIA MANAGER Christina Liapi received her BA in Communication and Media from the National and Kapodistrian University of Athens. She continued her studies at the University of Glasgow, where she majored in European Cinema and Film Journalism. Following her studies, she gained professional experience filling different roles at film festivals in Athens (Athens International Film Festival, Athens Ethnographic Film Festival) as well as a being a press office coordinator at distribution company ODEON. In November 2016, she joined Heretic Outreach, where she currently handles marketing activities and festivals, and collaborates with Heretic Asterisk as a social media and marketing co-ordinator. In 2017, she was selected to participate at the Eave Marketing Workshop and Thessaloniki-Locarno Industry Academy International. Ifigenia Vasiliou ASSOCIATE ART DIRECTOR Ifigenia Vasiliou studied Graphic Design at the Technical University of Athens. She has worked for publishing houses Koan and Plethron. Later on, she collaborated with th Athenian cultural space Bios and the graphic design agency MNP until she founded her own label in She has collaborated on various projects including publishing, corporate identity and film art-work for various organizations (Onassis Cultural Centre, Stavros Niarchos Foundation, Greek Film Center, Crete University Press among many others). She has designed posters and promotional material for some of the most prominent Greek art-house titles of the past years. Her work has been awarded multiple times by the EVGE Awards in Greece.

13 Companies we ve worked with

14 ** Contact Details e info@asteriskfilm.gr a 18 Promitheos St., 15234, Athens t m w asteriskfilm.gr