2 Chart 2 Key facts Concise profile. Loewe offers premium home media and home entertainment systems with award-winning design, innovative technology and maximum ease of use. Core markets for Loewe are Germany and other key European countries. Approximately 60% of sales revenues are generated in the domestic market. Founded in 1923, Loewe is based in Kronach, Germany, and employs more than 1,000 persons mainly in its R & D, production, marketing and sales departments. Since July 1999, Loewe has been a listed company. Major shareholders are Sharp (28.8%), Management and Corporate Bodies of the Company (15.4%) and EQMC Fonds, London (10.1%). Innovation with tradition.
3 Chart 3 Key facts - What s different about Loewe? Excellent picture and sound quality, outstanding craftsmanship Award winning cosmetic design Target group oriented and most individual product solutions Ease of use / intelligent integration of peripheral equipment Exclusive distribution and outstanding service Loewe is committed to offer outstanding premium products to sophisticated customers.
4 Chart 4 Key facts - Six reasons to invest. European LCD-TV-market continues to offer growth potential. Very good positioning in the attractive premium LCD-segment. Technology- and innovation lead in the consumer electronics industry. In, public broadcasters in Germany will start regular HDTV-transmission. Sound capital structure and wide-ranging financial agreements. Mid-term target: Stable sales growth and consistent profit orientation.
5 Chart 5 Market development - Growth potential Flat-TV. End of 2009 more than half of European households own a Flat-TV. Flat-TV penetration in European households end of 2009 In Europe,148 mn households own about 300 mn TV-sets (average ~2 sets per household). End of 2009, about 54% of all households own a Flat-TV (44% LCD and 10% Plasma). First replacements of Flat-TV s take place. Additional demand for a second or third TV in the households rises. Positive impact by Digital-TV in general and HDTV standard. Source: GfK preliminary data end of 2009
6 Chart EUR mn. Total TV market Europe (10). LCD-TV generates further growth for the coming years % -2% +11% % % % OLED/3D-TV LCD LCD +3% LCD +14% Plasma CRT/Rear PRO Source: Backdata GfK (EU 10), Loewe Market Research Forecast 2013.
7 Chart EUR mn LCD-TV market Europe (10). Important screen sizes for Loewe grow above average. +13% % +40% +6% % % +59% +20% % +39% +16% +20% % % +20% +10% % % +1% % % >=45'' 40"/42" 37'' 32'' % % % % % % % % % % "/26'' Source: Backdata GfK (EU 10), Loewe Market Research Forecast Reality 2009 has been taken into consideration. Rework of Forecast data in March 2010.
8 Chart 8 Loewe Strategy Brand values. Reduction to the essentials: Clear focus on three central brand values. Exclusive Individuality Meaningful Innovation Minimalist Design
9 Chart 9 Loewe Strategy. Perfection in Home Entertainment HDTV Connectivity Content HDTV expertise throughout Loewe's entire product range: all in one. Connectivity a hot topic. More than half of all CE products will be networked by Loewe offers individual content via Internet updates. 4 Green TV On the hot topic of energy efficiency, Loewe triumphs thanks to integration strategy. 5 Set-up options Loewe offers new set-up options with perfect integration possibilities. 6 Perfect home entertainment requires holistic Multiroom system solutions.
10 Chart 10 Loewe Strategy. Perfection in Home Entertainment. 1 HDTV HDTV expertise throughout Loewe's entire product range: all in one.
11 Chart 11 Loewe Strategy. HDTV reception across all product lines.
12 Chart 12 Loewe Strategy. Everything integrated without an external receiver.
13 Chart 13 Loewe Strategy. Perfection in Home Entertainment. 1 2 HDTV Connectivity HDTV expertise throughout Loewe's entire product range: all in one Connectivity a hot topic. More than half of all CE products will be networked by 2011.
14 Chart 14 Loewe Strategy. The digital world of IT and CE is growing together. Simple and meaningful connectivity is demanded.
15 Chart 15 Loewe Strategy. Perfection in Home Entertainment HDTV Connectivity Content HDTV expertise throughout Loewe's entire product range: all in one Connectivity a hot topic. More than half of all CE products will be networked by Loewe offers individual content via Internet updates.
16 Chart 16 Loewe Strategy. The home entertainment experience = perfect hardware + fantastic content. web contents
17 Chart 17 Loewe Strategy. Perfection in Home Entertainment HDTV Connectivity Content HDTV expertise throughout Loewe's entire product range: all in one. Connectivity a hot topic: more than half of all CE products will be networked by Loewe offers individual content via Internet updates. 4 Green TV On the hot topic of energy efficiency, Loewe triumphs thanks to integration strategy.
18 Chart 18 Loewe Strategy. The Loewe integration principle ensures energy efficiency and careful use of resources.
19 Chart 19 Loewe Strategy. Perfection in Home Entertainment HDTV Connectivity Content HDTV expertise throughout Loewe's entire product range: all in one. Connectivity a hot topic: more than half of all CE products will be networked by Loewe offers individual content via Internet updates. 4 Green TV On the hot topic of energy efficiency, Loewe triumphs thanks to integration strategy. 5 Set-up options Loewe offers new set-up options with perfect integration possibilities.
20 Chart 20 Loewe Strategy. Loewe Universal Rack System. The best set-up.
21 Chart 21 Loewe Strategy. Perfection in Home Entertainment HDTV Connectivity Content HDTV expertise throughout Loewe's entire product range: all in one. Connectivity a hot topic: more than half of all CE products will be networked by Loewe offers individual content via Internet updates. 4 Green TV On the hot topic of energy efficiency, Loewe triumphs thanks to integration strategy. 5 Set-up options Loewe offers new set-up options with perfect integration possibilities. 6 Perfect home entertainment requires holistic Multiroom system solutions.
22 Chart 22 Loewe Strategy. Loewe Multiroom Receiver, Universal Speakers and Assist Media for the perfect Multiroom solution.
23 Chart 23 Loewe Strategy. Perfection is our standard. The new Loewe Reference. Reference Mediacenter Audio system with multiroom functions, Internet, FM-Radio netw-comp. with 320GB memory Reference HDTV with 200 Hz Network Mediaplayer Hard disc with 500GB and CI+ Reference Sound Standspeaker Electrostatic sound converter 150Hz Hz frequ. range High-quality aluminium cabinet Reference Sound Basscube Subwoofer with 800 Watt Add. compartment for equipment High-quality aluminium surface Floor Panel Reference Noble display solution with motordriven turning foot, hidden cables, High-quality aluminium surface
24 Chart 24 Loewe Strategy. The Loewe Mediacenter. Apple ipod or iphone radio cd s and dvd s USB connections music files from your network The world s most complete audio video system: a real multitalent.
25 Chart 25 Loewe Strategy. In 2010 regular HDTV-transmissions start in many European countries.
26 Chart 26 Loewe Strategy. Loewe MovieVision DR+. Right at the start of HDTV-transmissions: Record. Take along. Play.
27 Chart 27 Product & Pricing Loewe TV product range Success story Loewe product portfolio. Reference Individual Art Connect Reference Spheros Art Individual Compose Individual Selection Xelos Modus Connect
28 Chart 28 Product & Pricing. Loewe offers a well-structured product portfolio convincing with additional values. Loewe Reference Loewe Individual Loewe Art Loewe Connect Personality of product line Theme The successful The individual The elegant The vital Best in Class Individuality Smart Simplicity Open Entertainment Character of product line Target group Minimalist design Meaningful innovation Exclusive individuality Social Climbers Exclusive individuality Minimalist design Meaningful innovation Postmodern; Upper Liberals; Progressive Modern Mainstream; Social Climbers Postmodern; Upper Liberals Progressive Modern Mainstream; Postmodern Need: Status, prestige Self-fulfillment, Room integration Comfort, aesthetics Multimediality, Technology prestige
29 Chart 29 Product & Pricing. In 2010 Loewe offers a perfect product portfolio fully meeting the demands of our customers. Loewe.de
30 Chart 30 Placement - Premium distribution. Development of Loewe Galleries. Gallery Como Harrods, London Gallery Amsterdam Gallery Copenhagen
31 Chart 31 Promotion - Premium communication. Create an integrated value-oriented brand experience. Reference Folder Trade Show Service PoS Product Catalogue Marketing Kit Retail Partner Info Campaign
32 Chart 32 Promotion Loewe the leading premium brand. Latest awards and design prizes. if Gold Award Connect 37, Individual 40 and 52 Compose red dot Award best of the best Connect 37 Design Award in Gold 2009 of the Federal Republic of Germany Connect 37 Media Full-HD+ on floor stand trapeze Focus Green International Design Award Baden-Wuerttemberg 2008 Connect 37 in terms of design performance and environment orientation 2008 reddot design award 2009 for following seven Loewe products: Connect 22, 26 and 32, Floor Stand A42/47, Art 42 SL Full-HD+100, Multiroom Speaker, Individual Subwoofer Highline 3 IFA PreView Awards 2009 for best presentation, outstanding innovation and best design accomplishment Golden Branding Iron 2009 by Marketing Club of Frankfurt for successfully developing the Loewe premium brand ADAM 2009 in gold - category XXL exhibition booths larger than 1.500m² for perfectly combining marketing communications, CI & architecture at IFA 2008 reddot design award communication design 2009 for the Loewe Annual Report 2008 Good Design Award 2009 by Chicago Athenaeum, Museum of Architecture and Design for the Loewe TV families Loewe Art SL and Loewe Connect
33 Chart 33 Outlook - Development of Loewe sales revenues. Forecast 2010: moderate growth in sales. EUR mn ,1 20,4 47,6 28,5 190,0 +7% 341,9 372,5 6,6 29,0 +9% 11,9 307,8 267,0 +0,4% 374,0 323,6-13% 325,0*) 325, ,7 26,8 32,6 23,7 10,8 20,1 23, e Audio/DVD Others LCD Plasma CRT Sharp TV In 2009 sales revenues decreased to approx. EUR 325 mn*) mainly due to uneven business development in export sales caused by the economic and financial crisis. *) preliminary key figures fiscal year 2009
34 Chart 34 Outlook - Development of Loewe EBIT. Forecast 2010: continued focus on results with cost discipline and value-based marekting. EUR mn % -52,6% ,2 +60% 21,1 13.5*) , e In 2009 Loewe exceeded financial guidance and generated positive EBIT of approx. EUR 13.5 mn*) due to value-oriented marketing of Loewe products at stable prices. *) preliminary key figures fiscal year 2009
35 Chart 35 Outlook Mid-term core activities. Investments in new products / opening up of new target groups - HDTV as the future TV standard - Intelligent integrated media center (connectivity) - Large-format slim-display-tvs with LED backlight - Expansion of the home entertainment solutions Continue to sharpen the premium brand profile Targeted investments in international distribution and value-oriented marketing Target: Market leader for high-quality home entertainment solutions in Europe.
36 Chart 36 Corporate calendar Date Event Location March 25, 2010 Financial Statements Press Conference March 25, 2010 DVFA Analysts Conference May 5, 2010 Group Interim Report Q1 2010*) May 20, 2010 Annual Shareholders' Meeting August 4, 2010 Group Interim Report H1 2010*) November 3, 2010 Group Interim Report 9M 2010*) Munich Frankfurt Kronach Munich Kronach Kronach *) Conference Call at 10:00 a.m. German time
37 Investor Relations. Loewe Chart 37 Ticker symbol: LOE Security code: ISIN Code: DE Loewe shares are listed on the SDAX and are traded in the Prime Segment of the German Stock Exchange. Loewe AG Investor Relations Industriestrasse Kronach Germany Please feel free to contact: Axel Gentzsch / Anja Fröba Phone: ; Fax: Mail: Web:
1 Prospects for Satellite TV Ferdinand Kayser, President and CEO 2 High Definition IPTV Hybrid TV 3 High Definition is showing strong dynamics 4 More than 185 million HD ready TV sets sold 5 5 ASTRA serves
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