Novinky a řešení pro LG Signage na rok 2017/2018

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Lawrence Higgins
6 years ago
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1 Novinky a řešení pro LG Signage na rok 2017/2018 Tomáš Svoboda ASAVI Academy

2 Contents 1 Product Category 2 IPS Technology 3 Standard Product Stand alone / Videowall 4 Unique Product OLED / Ultra Stretch 5 Product Solution High Brightness / Cooler / Touch / LED, Partner s SW, partnership with Cisco 2

1. Product Category 1 Standard Stand alone

LG-originated product Product 3 Ssolution

solution Ultra stretch OLED High Brightness

3 1. Product Category 1 Standard Stand alone Videowall Monitor Signage For Public Area Use 16/18/24hrs Operation Portrait Installation Availability 2 Unique Product LG-originated product Product 3 Ssolution Combined signage product with other HW solution Ultra stretch OLED High Brightness Hybrid Cooler Touch LED Signage Technology 4 S/W Solution webos 3

4 2. IPS Technology Color viewing Angle IPS picture quality is more superior than VA s from the side - Content can be seen more vivid from any viewing angle Contrast Ratio Contrast Ratio Angle 10:1 89º 45º 0º 45º 89º Angle 10:1 89º 45º 0º 45º 89º IPS Panel VA Panel 4

5 2. IPS Technology Brightness viewing Angle IPS maintains the same brightness at a wider range of angles than VA 100% Brightness 100% Brightness 50% 50% Angle 45º 0º 45º Angle 30º 0º 30º IPS Panel VA Panel 5

2. IPS Technology Because digital signage

Express the same color in various angles

6 2. IPS Technology Because digital signage is viewed from various angles in the open space, Express to be looked delicious True color expression to lead purchasing Express the same color in various angles IPS is the Optimal Display for Public Space 6

7 3. Standard Product Stand-alone - New B2B-oriented UX New Videowall 7

8 3. Standard Product 1 Stand alone_line-up `16 model carry-over & Enhancing spec. and platform competitiveness Resolution Brightness 2016 Directions of 2017 UHD 500nit 350nit Enhancing Platform competitiveness - 98/84 : Quad core CPU 4 PBP available - Signage UX implementation 700nit FHD 450nit Improvement Entry Model Usability - HDMI 1ea HDMI 2ea 350nit / 300nit

9 3. Standard Product 2 Videowall_Competitiveness What is important in videowall? Why LG is competitive? Multiple displays 1 Borderless Seamless bezel design Even bezel 0.9mm As seamless bezel as competitor s Considering tolerances when installed 2x2, 3x3, nxn 2 Uniformity between displays White balance VIC : Factory module calibration Camera Calibration : Advanced camera calibration Installed higher than eye level 3 Wide viewing angle Color / brightness IPS : Color viewing angle Brightness viewing angle of 45 4 Easy installation Colored In/out port Reduced weight White / Green 23.2kg 18.6kg (55LV77A) (55VH7B) 9

Bezel(BtoB) Brightness 2016 2017 1.8mm = 0.9 + 0.9 700nit 500nit Dec. 55 49 Aug.

10 3. Standard Product 2 Videowall_Line-up 55/49 1.8mm are under the MP 1) & High brightness 1,500nit is scheduled to be line-up in June Bezel(BtoB) Brightness mm = nit 500nit Dec Aug ,500nit 17. Jun mm = nit 500nit Window facing portion : 30 % (LGEBN, `15~`1 450nit 49 under daylight in the evening 10

11 3. Standard Product 2 Videowall_Narrow Bezel Borderless design with its 0.9mm even bezel enables immersive viewing experience 55VH7B 0.9mm 0.9mm T/L B/R BtB* Bezel Size 1.2mm 2.3mm 3.5mm 55LV77A * BtoB : panel bezel + panel bezel 2.3mm 1.2mm T/L B/R BtB* Bezel Size 0.9mm 0.9mm 1.8mm 11

3. Standard Product 2 Videowall_Uniformity Improved Video Wall Uniformity with Calibration Process on Production & Installation Process Module VIC(Video Wall Image Creation) Factory Calibration Set

12 3. Standard Product 2 Videowall_Uniformity Improved Video Wall Uniformity with Calibration Process on Production & Installation Process Module VIC(Video Wall Image Creation) Factory Calibration Set White Balance Adjustment Installation & Maintenance HSP(High Speed & Precise) 1 Compensation within a LCM Compensation Data Before VIC within a LCM 1 Module Aging Process Aging for 24hrs to stabilize a panel before Set Assembly DSLR Camer a Module & Set Assembly 2 Compensation between different LCMs Compensation Data Between LCMs After VIC 3 W/B Adjustment USB Serial Calibration before Final inspection Simple and Accurate Calibration with DSLR Camera. 12

13 3. Standard Product VH7B (installed at Hyundai Motor Studio, Gangnam, Seoul) 2 Videowall_New Product Under daylight In the evening 700nit is not enough to deliver vivid content under daylight environment VX1D (High Brightness window facing videowall) Spec : 1,500nit / mm BtB New Feature : B2B oriented UX / Adjustable color temperature by remote control (3,200 ~ 13,000K) 14

14 3. Standard Product 2 Videowall_Line-up Comparison Full line-up (55 / 49 & 700 / 500nit) of 1.xmm BtB product compared to competitors Lead the market with differentiated high brightness videowall M.P Developing Spec LGE SSE NEC 1.8mm 700nit 500nit mm 1,500ni t 700nit 500nit Jun mm mm

15 4. Unique Product OLED Ultra Stretch 16

16 4. Unique Product 3 OLED_Superiority OLED The Self Emissive OLED Display OLED Polarizer Glass Metal Encap Back Cover No Back Light Unit - Light leakage free No Liquid Crystal Layer - Wide viewing angle - Faster response time Simple Structure - Less components - Slim / sleek design Back Light Unit LCD Polarizer C/F Glass Liquid TFT Glass Polarizer Crystal Optic Sheets Light Reflector Cover Guide Plate Bottom 17

17 4. Unique Product 3 OLED_Superiority 18

18 4. Unique Product 3 OLED_Commercial Value 19

19 4. Unique Product 3 OLED_Line-up Dual-view Flat Stand alone Dual-view Curved Tiling In-glass Wallpaper Mar. Harmony in the space Wallpaper 55FHD Wallpaper 65UHD Jun. Tiling Fixed-curve Open Frame Flexible-curve Open Frame Oct. The space itself 55FHD 65UHD Videowall ㄹㄹㄹㄹ 20

20 4. Unique Product 3 OLED_Videowall LCD Videowall OLED Videowall Overlapped Bezel Size 49 2x2 55 1x3 (94, 15:9) As-Is To-Be 7.2mm 3.5mm 10.3mm 8.9mm 55 2x2 65 1x3 (111, 15:9) Bezel Size T / B / L / 7.2 / 10.3 / 6.6 / 3.5 / 8.9 / 3.5 / R 6.6mm 3.5mm 8.5mm (Sep.) 9.0mm Bezel Size 2016 T / B / L / R 8.5/9.0/8.5/8.5mm 21

21 4. Unique Product 3 OLED_Open Frame Installation Process Board Assembly Assembled curve-display Installation structure Final Set Panel Installation & Supply Owner T-con Box Using magnet pad LGD LGE SI + OLED Module (Panel + Module Cover) Case Top Supporting Bar Curvature Jig 22

22 4. Unique Product 3 OLED_In-glass Wallpaper Hanging type Stand type `17. Mar. `17. May Glass Glass Glass Panel Panel 13mm = 4+5+4mm 55FHD, 100/400nit 23

4. Unique Product 4 Ultra Stretch_Line-up

Schedule 500nit Available 700nit Available

April ~ Sep. UAE, HyperMedia - 50ea, `16.

Single Digital Pillar Dual Digital Pillar

23 4. Unique Product 4 Ultra Stretch_Line-up Line-up Installation Scene Size Brightness Schedule 500nit Available 700nit Available France, RNP(Pharmacy) - 505ea, `16. April ~ Sep. UAE, HyperMedia - 50ea, `16. June Portugal, Benfica RedStore - Circle type 11ea, `16. 8 월 86 (7up) 58:9 3,000nit (Enclosure) Single Digital Pillar Dual Digital Pillar Quad Digital Pillar `17. Oct. Available Single Digital Pillar Dual Digital Pillar Quad Digital Pillar 88 (4up) 32:9 700nit 3,000nit (Enclosure) `17. July `17. Dec. 24

24 4. Unique Product 4 Ultra Stretch_Key Feature Unique Size 4 PBP Content Editing PBP(Picture-by-Picture) allows to divide a screen into up to four parts in landscape or portrait installations PBP(Picture-by-Picture) allows to divide a screen into up to four parts in landscape or portrait installations LG SuperSign media editor / SuperSign Editor / USCM(Ultra Stretch Content Manager) Tiling Tiling like vidoewall up to 4x4 / Lan daisy chain Cinema 25

25 4. Unique Product 4 Ultra Stretch_New Product 88 Ultra Stretch 86 3,000nit Enclosure 1.8 times larger size delivers detailed & much more content Expand ultra stretch coverage to outdoor Main Spec. (same as 49 videowall 1x2) Size : 2,148 x 598mm Active area Brightness : 700nit Size : 2,148 x 336mm Active area Brightness : 3,000nit / IP56 Usage Scene Sign board Ad. board at airport Wall or pillar-mount type Entrance area of Schiphol airport Shopping mall / Sub. station Information Board Info. & Ad. Display at Station at Station Seoul Station Platform of Dong-Daegu station 26

26 4. Unique Product Ultra 4 Stretch_Reference Site France, RNP PJT (500ea) Czech, Adidas PJT (7ea) Singapore, Changi airport Lagardere PJT (3ea) USA, FRYE Boot PJT (5ea) 27

27 4. Unique Product 4 Ultra Stretch_Usage Scene Airport Retail Museum Metro QSR 28

28 4. Unique Product 4 Ultra Stretch_Usage Scene_Videowall 29

29 4. Unique Product 4 Ultra Stretch_Usage Scene_Art work 30

30 4. Unique Product 4 Ultra Stretch_Usage Scene_Interior 31

31 5. Product Solution High Brightness Cooler Touch LED Signage 32

32 5. Product Solution 5 High Brightness_Outdoor Trend 1 2 LCD : Expanding its area to outdoor with high resolution LED : Penetrating to Indoor area based on fine pitch LED Advantages on seamless, various form Pitch ( mm ) LED (SMD, Oval) LED (Outdoor) LED (SMD 1) ) LED (Indoor) 2 1 LCD (Outdoor) 0.5 Indoor LCD 1 Outdoor Usage Scene 1) Surface Mount Device 33

facing Domain Outdoor Domain 1 2 3 2,400 Outdoor 2,000 1,530 1,660 High brightness Dust & water proof Reliability against over current &

33 5. Product Solution 5 High Brightness_Product Category Window Facing Key feature Visibility as to illuminance Test result of LG Display High brightness Free of Noise Free of blackening Optimum brightness (nit) 3,000 Wind. facing Domain Outdoor Domain ,400 Outdoor 2,000 1,530 1,660 High brightness Dust & water proof Reliability against over current & electric shock 1,000 1,000 4,000 25,000 Indoor (In-direct sunlight) Intensity of illuminance (lux) Outdoor (Direct sunlight) Window facing domain : Indoor installation Enclosure : Outdoor installation 34

5. Product Solution 5 High Brightness_Line-up Window Facing - 2,500 / 1,500nit line-up - Fan-less for indoor installation LG Outdoor strength points - High Brightness : LGE 3,000nit - Reliability

34 5. Product Solution 5 High Brightness_Line-up Window Facing - 2,500 / 1,500nit line-up - Fan-less for indoor installation LG Outdoor strength points - High Brightness : LGE 3,000nit - Reliability Operating humidity Power Surge/ Circuit breaker LGE SSE 5 ~ 100% 10 ~ 80% X Window facing Spec ,500nit Fan-less 1,500nit Fan-less 98 3,000nit 86 Operating Temp Enclosure 75 (-30 ~ 50 ) LG-MRI 3,500nit Brightnesssustaining Operating Temp. (-40 ~ 50 ) June Mar. Videowall Sep Feb. Dec.(TBD) Sep. Ultra Stretch 35

35 5. Product Solution 5 High Brightness_Key Feature_Window Facing High Operating Temperature High operating temperature which leads to TCO reduction IPS Panel Technology Operating Temperature Even under direct sunlight exposure, blackening defect doesn t happen by

5. Product Solution 5 High Brightness_Enclosure Concept Outdoor

Thermal management - High brightness without air filters Outdoor

Size, Resolution Brightness Connectivity Protection Glass IP

36 5. Product Solution 5 High Brightness_Enclosure Concept Outdoor reliability - IP56 design, solar loading test, weatherproof Thermal management - High brightness without air filters Outdoor safety - Circuit breaker, Surge suppressor, Protection glass (7.5mm/9.5mm) Easy Operation - Real-time web monitoring Specification Size, Resolution Brightness Connectivity Protection Glass IP Operating Temperature Platform / SW 55FHD / 75UHD 3,000nit RJ45, HDMI, USB 7.5mm / 9.5mm (shatter-proof) IP56-30 ~ 50 C webos 3.0 / SuperSign 37

Available Long Range : Non-Trans. Mode (Advertising) Short Range : Trans.

37 5. Product Solution 6 Cooler Line-up Main Feature Size Spec. Schedule 1 Hybrid 49 Trans. : 9.5% Hybrid Fn. Available Long Range : Non-Trans. Mode (Advertising) Short Range : Trans. Mode (Showing Internal Item) 32 Trans. : 8.6% Hybrid Fn. `17. Feb. 2 High Transparency (49 ) 6.6% 9.5% Conventional New 38

38 SW řešení pro vzdálenou správu LG (SuperSign) Partnerská řešení na SoC Hugport STINO a další 39

39 SuperSign Lineup The SuperSign solution lineup will be simplified and free products will be discontinued 17 Lineup 18 Lineup SuperSign Premium CMS SuperSign W SuperSign N SuperSign M SuperSign OLED SuperSign CMS SuperSign W/Lite EOL: Feb 18 - SuperSign CMS is a continuation of SuperSign Premium 17.4Q SuperSign N/M/OLED features are integrated starting with SuperSign Premium 2.0 Control White Balance SuperSign Lite SuperSign Link SuperSign C SuperSign WB SuperSign Simple Editor Name may be subject to change SuperSign Control / Monitoring Signage 365 Care SuperSign WB Simple Editor SuperSign C EOL: 1Q 18 (Target) - SuperSign Control: Basic control, Free - SuperSign Monitoring: Advanced monitoring package, Paid - Basic: Sensor calibration, Free - Advanced: DSLR calibration, Additional purchase - Name change Etc. USCM SuperSign Media Editor USCM SuperSign Media Editor LG Media Studio LG Media Studio Free Paid Paid (w/ Free Basic Version) EOL

40 Better Visual Solution For Visual Communication/Collaboration For Modern Corporate Environment LGE Professional Display Solutions with Cisco Video Collaboration Information Display LG Electronics 2017

Products of Cisco/LGE Collaboration partner ALEF Distribution Cisco Room Kits LGE Professional Displays(Certified) LGE 49 ~98 UHD Displays works best with both

Spark Room Kit Plus 49UH5C 55UH5C 65UH5C 75UH5C 86UH5C 98LS95D - Best integration of Cisco Room Kits and LGE Displays - All automatic integration and No-touch

and out of standby in sync Room for up to 14 people Support up to 4K contents Auto detecting camera Speaker tracking system - Advantages of Professional UHD

41 Products of Cisco/LGE Collaboration partner ALEF Distribution Cisco Room Kits LGE Professional Displays(Certified) LGE 49 ~98 UHD Displays works best with both Cisco Room Kit and Room Kit Plus Cisco Spark Room Kit Room for up to 8 people Support up to 4K contents Auto detecting camera Speaker tracking system Cisco Spark Room Kit Plus 49UH5C 55UH5C 65UH5C 75UH5C 86UH5C 98LS95D - Best integration of Cisco Room Kits and LGE Displays - All automatic integration and No-touch set-up Auto input change on incoming calls Low latency no echo or lip synch issues Best color scheme for video and presentation Displays and Room Kits go into and out of standby in sync Room for up to 14 people Support up to 4K contents Auto detecting camera Speaker tracking system - Advantages of Professional UHD Display - Full UHD line-up : 49, 55, 65, 75, 86, 98 4K Best screen quality of IPS technology Guaranteed professional use : Reliability/Durability of professional displays

42 6. Summary 1 IPS is core technology in LG Monitor Signage, Signage = IPS 2 Expand videowall line-up to high brightness area 3 Lead market with unique products and expand usage scenes - OLED : Release new form factor consistently & Enhance reliability as a signage - Ultra Stretch : Expand product coverage range with 88 new-sized model & high brightness enclosure 4 Expand product range with product solution beyond a product itself - High brightness enclosure : line-up expand to 88/86/75 - Touch : Expand target vertical to education & corporate (meeting room ) by employing Built-in type, 86/75/65/55 - LED signage : Reinforce LED signage biz. with In-house product (1.0 / 1.5 / 2.0mm Pitch) 43

43 Děkuji za pozornost

44 Kontakty: Obchodník: Tomáš Svoboda tel Sales Engineer: Jakub Janoušek tel

Outstanding Visibility with Reliable Performance

Outstanding Visibility with Reliable Performance There is increasing demand for outdoor signage for delivering information and advertisement. With high-brightness and reliable performance, the open frame