MLB Network. Our National Pastime All the Time Archiving for Future Generations

Transcription

1

2 MLB Network Our National Pastime All the Time Archiving for Future Generations

3 MLB Network Facts Largest debut in cable TV history Over 50 Million Household s on Launch - 01/01/2009 A native HD service, 720p 190 Total Live Games in Spring Training Games 77 Live MLB Regular Season Games 26 Thursday Night Games 26 Saturday Night Games 4 Holiday Games 9 Afternoon Games 12 Pennant Race / Special Games 12 Caribbean World Series Games 19 College/ Youth Baseball Games 16 World Baseball Classic Games 3 Team USA World Cup Games

4 MLB Network Facts - Today In Over 54 Million Household s Available in all major markets Deals with 8 of the top 10 MSO s Rank MSO 1 Comcast 2 DIRECTV 3 Time Warner Cable 4 Dish Network 5 Cox Cable 6 Charter Communications 7 Cablevision 8 Verizon FiOS 9 Bright House 10 AT&T U-verse

5 MLB Network Has Close to 80 Live Games More live games will come to MLB Network on weekday afternoons as MLB Matinee doubleheader Thursdays debuts early in the season with a special emphasis on the last 10 weeks with Pennant Chase Special games. Broadcast teams for Thursday Night Baseball games include play by play by Bob Costas, Matt Vasgersian and Victor Rojas, with analysis by Jim Kaat, Harold Reynolds, Al Leiter, Joe Magrane and Dan Plesac. Saturdays bring another night of great live games with Saturday Night Baseball. The Network will simulcast the local broadcasts, including local announcers, to give folks the home team feel.

6 Plus Many More Original Programs

7 If you build it, they will come MLB Network Studio 3 & Studio 42

8 MLB Network The Challenge 1. Hire the Team 2. Design the Systems 3. Remove the existing unusable infrastructure from MSNBC 4. Source the Solutions 5. Develop interoperability between complex systems 6. Deploy the Solutions and Systems on an unrealistic timeline 7. Getting it right the first time 8. Launching a Major Broadcast Network in under 6 Months

9 Facility Overview MLB Network The Timeline of the Build out June 1 st, 2008 Employee #1 Tony Petitti is hired to launch a network in 6 months. June 15 th, 2008 Temporary facility is secured in old MSNBC Secaucus, NJ location. June 15 th, 2008 Broadcast Systems integrator is removing MSNBC hardware July 15 th, 2008 Launch of MLB Network is highlighted at 79 th All Star Game August 15 th, 2008 Finalize most Broadcast Systems Time to start on Back Office! September 30 th, 2008 Finalize Back Office designs and systems October 1 st, 2008 Take delivery of Back Office hardware October 15 th Install Back Office software, and interconnect to Broadcast Systems November 1 st Broadcasting Test Signals to MSO s Test Programming on the 15 th November 30 th Full Facilities on line for training, rehearsals, and testing. January 1 st, pm ON- AIR to 50 Million Household s

10 Catalyst 6500 SERIES Catalyst 6500 SERIES SYSTEM RPS STAT UTIL DUPLEX SPEED POWER STATUS ACTIVE VPN FLASH POWER STATUS ACTIVE VPN FLASH Facility Overview CATALYST CISCO ASA 5540 CISCO ASA 5540 SERIES Adaptive Security Appliance SERIES Adaptive Security Appliance CF CF DO NOT REMOVE DURING NETWORK OPERATION DO NOT REMOVE DURING NETWORK OPERATION POWER STATUS ACTIVE VPN FLASH POWER STATUS ACTIVE VPN FLASH SYS SYS ACT PWR SYS SYS ACT PWR V ~ 3A 50/60Hz V ~ 3A 50/60Hz AUX RPS PWR AIM0 AIM1 PVDM0 PVDM1 PVDM2 PVDM3 AUX RPS PWR AIM0 AIM1 PVDM0 PVDM1 PVDM2 PVDM3 CISCO ASA 5540 CISCO ASA 5540 SERIES Adaptive Security Appliance SERIES Adaptive Security Appliance Cisco 3800 Series Cisco 3800 Series CF DO NOT REMOVE DURING NETWORK OPERATION SYS SYS ACT PWR V ~ 3A 50/60Hz AUX RPS PWR AIM0 AIM1 PVDM0 PVDM1 PVDM2 PVDM3 Cisco 3800 Series Catalyst 6500 SERIES Catalyst 6500 SERIES Building the Back Office in Under 30 Days Backup Internet Connectivity Primary Connectivity to BOC Aggregates Internet Router Sprint Internet Circuit 45Mbps HSRP Verizon Internet Circuit 45Mbps Internet Router Cisco 3825 Router Verizon Point-to-point DS3 45Mbps Cisco 3825 Router (HSRP Secondary) BOC 245 Park Ave. Internap 45MB DS3 Cisco Catalyst 6506s Each 6506 contains: Supervisor720 GB RJ45 Blade GB Fiber Blade Firewall (Nokia/ Checkpoint) Firewall (Nokia/ Checkpoint) NetApp Filer A Cisco Catalyst x Supervisor 720 Backoffice Upstairs Phone Room VMware Servers Shared Storage Cisco ASA 5550s Broadcast Networks 10.x.x.x /24 Broadcast Downstairs Engineering Rooms Microsoft Servers NetApp Filer B Cisco Catalyst 3560s (Closets) Cisco ASA 5520s w/ IPS Cisco 3825 Router (HSRP Primary) Sprint 45Mb DS3 ` MLB Network Backoffice Users Primary Internet Connectivity Backup Connectivity to BOC DG 9/30/08

11 Facility Overview BAM Game Data MLB Network / MLB Productions Secaucus, NJ On-Air Ticker PRIMARY SD PRIMARY HD MLBP Archive Systems Network Master Control ALT SD ALT HD Live Games Post Production Studio Production Production Graphics

12 Facility Overview BAM Game Data MLB Network / MLB Productions Secaucus, NJ MLBP Archive Live Games 15 DIAMOND Logging Stations 72 Channels Ingest Tape Ingest Sched Live Acq Sched CompuSat Digital Library X-SAN 1800 HOURS Y-SAN 1800 HOURS Z-SAN 18,000 HOURS PROXY-SAN 20,000 HOURS DIGITAL TAPE ARCHIVE UNLIMITED HOURS Post Production Studio Production System 72 Channels Output On-Air Ticker System PRIMARY SD Allows fully tape-less operation PRIMARY HD of MLB Network. X-SAN and Y-SAN support online edit and Network Studio. Z-SAN Master supports Control near-line ALT edit SD storage. Older material is pushed ALT off HD the system onto a LT04 robotic tape storage archive. The system creates hi-res HD digital MPEG2 video for production, and low-res MPEG1 screening copies of media. The X / Y / Z SAN configuration affords full back-up in case of a failure of any one system. Aurora Browse allows full search and screening / review of Production all material Graphics in the system.

13 MOC Facility Overview BAM Game Data MLB Network / MLB Productions Secaucus, NJ On-Air Ticker 15 DIAMOND Logging Stations Digital Library X-SAN 1800 HOURS System PRIMARY SD MLBP Archive Video Tapes Nesbit MLS Live Games 72 Channels Ingest Tape Ingest Sched Live Acq Sched CompuSat Y-SAN 1800 HOURS Z-SAN 18,000 HOURS PROXY-SAN 20,000 HOURS DIGITAL TAPE ARCHIVE UNLIMITED HOURS MLB Productions Tape Archive Network MLB Productions Tape Archive and Library Staff Master Control are on site, 72 Channels working closely with MLB Network. MLBN utilizes existing MLBP Tape Archive, which is digitized Output into the System as needed. The existing MLBP Nesbit library system data is integrated into the DIAMOND Database. The MOC facility is dedicated to transferring MLBP Tape Archive material into the System. Selected MLBP archive tapes are being logged in detail utilizing the DIAMOND Logging System. PRIMARY HD ALT SD ALT HD Post Production Studio Production Production Graphics

14 MOC ACQ IRC Facility Overview BAM Game Data MLBP Archive Video Tapes Nesbit MLS Live Games Clean Feeds Dirty Feeds Matrix Feeds Game Cams 115 Incoming paths 3 Satellite Dishes BallParkCam Remote Cameras Media Records 15 DIAMOND Logging Stations 72 Channels Ingest Tape Ingest Sched Live Acq Sched CompuSat BallParkCam MLB Network / MLB Productions Secaucus, NJ Extensive incoming video capability On-Air includes Ticker Satellite, Fiber Optic lines, and connectivity to MLB Advanced Media Digital (BAM) Video facility. Digital Library MLBN BallParkCam System feeds come directly to X-SAN Secaucus from MLBN equipment at each stadium HOURS Acquisitions (ACQ) facility provides a central area to control, monitor, and record all live games and Y-SAN incoming feeds HOURS Integration Control Rooms (ICR) allow standards Network Z-SAN & practices delay, as well as provide a control point 18,000 HOURSfor AD coordination Master Control 72 Channels and QC monitoring. Output PROXY-SAN 20,000 HOURS DIGITAL TAPE ARCHIVE UNLIMITED HOURS Live Games Dedicated OC3 fiber optic lines directly from ballparks to MLBN, with full remote switching and control from Secaucus facility. Encoders at the stadiums provide direct feeds of both Home and Away game telecasts, as well as special feeds from remote production trucks. Dugout and Centerfield Post Production remote controlled cameras will be installed at each ballpark. An HD Broadcast Server in each ballpark provides dual-channel record capability for the game clean feeds, which enables a digital Studio Production Production file transfer Graphics to MLBP Archive in Secaucus, post-game. PRIMARY SD PRIMARY HD ALT SD ALT HD

15 IRC ACQ MOC Facility Overview BAM Game Data MLB Network / MLB Productions BOC data archive DIAMOND Database - Statistics Reality Check Engine Live Data MLB.com Facility Scoreboards Production Graphics On-Air Ticker MLBP Archive Video Tapes Nesbit MLS Live Games Clean Feeds Dirty Feeds Matrix Feeds Game Cams 115 Incoming paths 3 Satellite Dishes BallParkCam 15 DIAMOND Logging Stations 72 Channels Ingest Tape Ingest Sched Live Acq Sched CompuSat System MLB Advanced Media (BAM) Game Data Digital Library X-SAN 1800 HOURS BAM Game Data is imported into the DIAMOND Database in real-time from the MLB.com database. Y-SAN Raw, live, pitch-by-pitch data is fed to the DIAMOND 1800 HOURS Logger stations, at which loggers link the data with Network Z-SAN the game video. 18,000 HOURS Master Control DIAMOND Database 72 Channels raw data is processed to generate real-time Digital team Video & player statistics. PROXY-SAN DIAMOND Database Output is updated daily with official 20,000 HOURS statistics approved by Major League Baseball Office of DIGITAL the Tape Commissioner. ARCHIVE DIAMOND Database feeds the Reality Check engine, UNLIMITED HOURS which drives Production Graphics and the On-Air Ticker. DIAMOND Database also drives data feeds to MLBN facility scoreboards (including studio displays and inhouse websites). Post Production PRIMARY SD PRIMARY HD ALT SD ALT HD Remote Cameras Media Records Studio Production Production Graphics

16 IRC ACQ MOC Facility Overview BAM Game Data MLB Network / MLB Productions BOC data archive Live Data MLB.com MLBP Archive Video Tapes Nesbit MLS Live Games Clean Feeds Dirty Feeds Matrix Feeds DIAMOND Database - Statistics 15 DIAMOND Logging Stations 72 Channels Ingest Tape Ingest Sched Live Acq Sched CompuSat Digital Library X-SAN 1800 HOURS Y-SAN 1800 HOURS Z-SAN 18,000 HOURS PROXY-SAN 20,000 HOURS DIGITAL TAPE ARCHIVE UNLIMITED HOURS Facility Scoreboards Reality Check Engine Studio Production Two Production fully equipped HD production studios Graphics and control rooms. On-Air Ticker 6 cameras assignable to either Digital studio, Video with a Steadi-Cam and a jib. Control System rooms have Digital Library record and play-back channels to enable direct access to all system content, and allow recorded studio program segments to be easily accessed by Post Production or Network Master Control. Master Control 72 Channels Each control room equipped with a 6 Digital channel Video EVS sharable via IP Director. Output Extensive communications systems to all areas of the facility and to all 30 ballparks. PRIMARY SD PRIMARY HD ALT SD ALT HD Game Cams 115 Incoming paths 3 Satellite Dishes MOP MOP MOC BallParkCam Post Production Remote Cameras Media Records Control Room 1 Control Room 2 Studio Production Studio 3 Studio 42 Production Graphics

17 IRC ACQ MOC Facility Overview BAM Game Data MLB Network / MLB Productions BOC data archive DIAMOND Database - Statistics Reality Check Engine Live Data MLB.com Facility Scoreboards Production Graphics On-Air Ticker MLBP Archive Video Tapes Nesbit MLS Live Games Clean Feeds Dirty Feeds Matrix Feeds Game Cams 115 Incoming paths 3 Satellite Dishes BallParkCam Remote Cameras 15 DIAMOND Logging Stations 72 Channels Ingest Tape Ingest Sched Live Acq Sched MOP CompuSat Digital Archive Digital Library X-SAN 1800 HOURS Y-SAN 1800 HOURS Z-SAN 18,000 HOURS PROXY-SAN 20,000 HOURS DIGITAL TAPE ARCHIVE UNLIMITED HOURS Apple SAN 15 Aurora Edit 10 Final Cut Edit Post Production System Post Production 15 Aurora EditHD systems support quick turn-around production. 25 Final Cut Pro Edit systems utilized for long-form programming creation. Four (4) Network edit rooms are Dolby Network 5.1 capable. Master Control 72 Channels All edit systems are fully interconnected to each other, and to Output the Digital Archive. Edit systems can transfer finished material directly to the Studio Control rooms or to Master Control for broadcast. Automatic file format conversion is implemented to enable full integration MOC MOP of Final Cut Pro, Aurora, and Omneon systems, all of which utilize different media file types. PRIMARY SD PRIMARY HD ALT SD ALT HD Media Records Control Room 1 Control Room 2 Studio Production Studio A Studio 42 Production Graphics

18 IRC ACQ MOC Facility Overview BAM Game Data MLB Network / MLB Productions BOC data archive DIAMOND Database - Statistics Reality Check Engine Live Data MLB.com Facility Scoreboards Production Graphics On-Air Ticker MLBP Archive Video Tapes Nesbit MLS Live Games Clean Feeds Dirty Feeds Matrix Feeds Game Cams 115 Incoming paths 3 Satellite Dishes BallParkCam Remote Cameras Media Records 15 DIAMOND Logging Stations 72 Channels Ingest Tape Ingest Sched Live Acq Sched MOP CompuSat Digital Archive Control Room 1 Control Room 2 Digital Library Production Graphics X-SAN 1800 HOURS 15 Aurora Edit 10 Final Cut Edit Post Production Studio Production Apple SAN Studio A Studio 42 System Dedicated Production Graphics and Promotion production facility. Facility includes Y-SAN Photoshop 1800 HOURS workstations and Autodesk Smoke and Flame systems. Z-SAN All systems 18,000 HOURS connected to a local 72 Channels SAN via high-speed Fiber Channel networking. PROXY-SAN Output 20,000 HOURS Digitally connected to the central Digital Library DIGITAL and TapeMaster Control, allowing direct ARCHIVE transfer of finished UNLIMITED HOURS material for Broadcast. Four (4) Final Cut Pro Edit Systems with 5.1 audio capability utilized for completion of packages, teases and sound design. MOP MOC 11 Final Cut Edit Network Master Control Digital Archive MAC Workstations Apple SAN Production Graphics PRIMARY SD PRIMARY HD ALT SD ALT HD

19 IRC ACQ MOC Facility Overview MC-1 MC-2 BAM Game Data MLB Network / MLB Productions BOC data archive DIAMOND Database - Statistics Reality Check Engine Live Data MLB.com Facility Scoreboards Production Graphics On-Air Ticker MLBP Archive Video Tapes Nesbit MLS Live Games Clean Feeds Dirty Feeds Matrix Feeds Game Cams 115 Incoming paths 3 Satellite Dishes BallParkCam Remote Cameras Media Records 15 DIAMOND Logging Stations Digital Library X-SAN 1800 HOURS System 72 Channels Y-SAN 1800 HOURS Master Ingest Control Z-SAN Fully HD capable allowing origination of two simultaneous 18,000 HOURS 72 Channels HD networks. Networks each have SD PROXY-SAN conversion and distribution. Tape Ingest Sched Output Automatic HD info ticker 20,000 inserted HOURS onto Network feed. Flash Live Acq Camera Sched capability for coverage of breaking news. DIGITAL Tape CompuSat ARCHIVE UNLIMITED HOURS A / B SAN configuration enables full back-up redundancy Play-out system pulls content directly from the Digital Library or directly ingested from video tape. Can air live games directly via its 2 Integration Control Rooms (ICR) or live games can be recorded for later broadcast MOC MOP MOP or time delayed Digital broadcast. Archive Apple SAN Incorporates an extensive Acquisition (ACQ) facility to 15 Aurora Edit 10 Final Cut Edit support all of the incoming live games, and game recording Post Production activity. Control Room 1 Control Room 2 Studio Production Studio A Studio Final Cut Edit Network Master Control SAN-A 1200 HOURS Digital Archive SAN-B 1200 HOURS Pro-Bel Automation Broadway Traffic Digital Archive MAC Workstations Apple SAN Production Graphics PRIMARY SD PRIMARY HD ALT SD ALT HD

20 IRC ACQ MOC Facility Overview MC-1 MC-2 BAM Game Data MLB Network / MLB Productions BOC data archive Digital Tape Archive Central Digital Data Tape Storage Archive supports all digital media Live Data MLB.com areas: Digital Library 15 DIAMOND Post Production Logging Graphics Stations Master Control MLBP Utilizes Archive LT0-4 data tapes in 72 a Channels robotic tape library system. Video Tapes Copies of tapes are stored off-site Ingestfor Nesbit MLS Disaster Recovery purposes. Allows for permanent storage of Live digital Games copies of games and other production content. Clean Feeds Material stored on data tapes Live Acq can Sched be Dirty Feeds easily copied back to the Digital CompuSat Video Matrix System Feedsfor re-use in Post Production, Studio Production, or Broadcast. Game Cams 115 Incoming paths 3 Satellite Dishes BallParkCam Remote Cameras Media Records DIAMOND Database - Statistics Tape Ingest Sched MOP Digital Archive Control Room 1 Control Room 2 Digital Library X-SAN 1800 HOURS Y-SAN 1800 HOURS Z-SAN 18,000 HOURS PROXY-SAN 20,000 HOURS DIGITAL TAPE ARCHIVE UNLIMITED HOURS 15 Aurora Edit 10 Final Cut Edit Post Production Studio Production Apple SAN Studio A Facility Scoreboards Studio 42 Production Graphics System 72 Channels Output MOP Reality Check Engine MOC 11 Final Cut Edit On-Air Ticker Network Master Control SAN-A 1200 HOURS Digital Archive SAN-B 1200 HOURS Probel Control Broadway Traffic Digital Archive MAC Workstations Apple SAN Production Graphics PRIMARY SD PRIMARY HD ALT SD ALT HD

21 MOC ACQ IRC Facility Overview MC-1 MC-2 BAM Game Data MLB Network / MLB Productions BOC data archive DIAMOND Database - Statistics Reality Check Engine Live Data MLB.com Facility Scoreboards Production Graphics On-Air Ticker MLBP Archive Video Tapes Nesbit MLS Live Games Clean Feeds Dirty Feeds Matrix Feeds 15 DIAMOND Logging Stations 72 Channels Ingest Tape Ingest Sched Live Acq Sched CompuSat Digital Library X-SAN 1800 HOURS Y-SAN 1800 HOURS Z-SAN 18,000 HOURS PROXY-SAN 20,000 HOURS DIGITAL TAPE ARCHIVE UNLIMITED HOURS System 72 Channels Output Network Master Control SAN-A 1200 HOURS Digital Archive SAN-B 1200 HOURS Probel Control Broadway Traffic PRIMARY SD PRIMARY HD ALT SD ALT HD Game Cams 115 Incoming paths 3 Satellite Dishes MOP Digital Archive Apple SAN MOP MOC BallParkCam Remote Cameras Media Records 15 Aurora Edit 10 Final Cut Edit Post Production Control Room 1 Control Room 2 Studio Production Studio A Studio Final Cut Edit Digital Archive MAC Workstations Apple SAN Production Graphics

22 MEDIA MANAGEMENT THE CONTENT CHALLENGE The Architecture Infrastructure Level Live Feeds (Games) HD Video Storage Grass Valley Digital Production System Browser Quality Video Storage Finished Programs for MLB Network Omneon Play-to-Air HD Broadcast Server On Air Playout MLB Network VTR Feeds (Archive) File Feeds (BallParkCam) HD Play out to Control Rooms, other Facility areas... Commercial Content

23 MEDIA MANAGEMENT THE CONTENT CHALLENGE The Architecture Infrastructure Level Live Feeds (Games) HD Video Storage Grass Valley Digital Production System Browser Quality Video Storage Finished Programs for MLB Network Omneon Play-to-Air HD Broadcast Server On Air Playout MLB Network VTR Feeds (Archive) File Feeds (BallParkCam) HD Play out to Control Rooms, other Facility areas... Commercial Content Front Porch Digital DIVA SUN SL-8500 Data Tape Library System HD Video Archive Storage Off Site Data Tape Storage Warehouse Archive Level

24 MEDIA MANAGEMENT THE CONTENT CHALLENGE Asset Cataloging Tools DIAMOND Legacy Video Tape Library Tools - NESBIT MLB Network Edit Systems Aurora & Final Cut Pro MLB Production Edit Systems Final Cut Pro The Architecture Application Level Infrastructure Level Live Feeds (Games) HD Video Storage Grass Valley Digital Production System Browser Quality Video Storage Finished Programs for MLB Network Omneon Play-to-Air HD Broadcast Server On Air Playout MLB Network VTR Feeds (Archive) File Feeds (BallParkCam) HD Play out to Control Rooms, other Facility areas... Commercial Content Front Porch Digital DIVA SUN SL-8500 Data Tape Library System HD Video Archive Storage Off Site Data Tape Storage Warehouse Archive Level

25 MLB Facility File Based Workflow DIAMOND Logging and Search System AP s ENPS News System Nesbit MLS System AP s ENPS News System Broadway Traffic, Programming, AdSales System MLB Network 15 Aurora EditHD Editors MLB Network 10 Final Cut Pro Editors MLB Productions 13 Final Cut Pro Editors MLB Network 15 Aurora EditLD Editors ProBel On Air Server Automation Game Feeds (American League) BallParkCam (American League) BallParkCam (National League) Game Feeds (National League) XDCAM- HD 50 MPEG-2 I Frame 100 MPEG-2 I Frame 100 XDCAM- HD 50 X-SAN 1,800 Hrs Final Cut Pro and Aurora HD Editors Y-SAN 1, Hrs Playout Final Cut Pro and Aurora HD Editors Grass Valley GFX File Format (Supporting 16 Audio Channels) QT Reference for FCP Editors MPEG-2 I Frame 100 Z-SAN 18,000 Hrs Near Line Archive Final Cut Pro and Aurora LD Editors XDCAM-HD50 Post Production System Front Porch Digital DIVA Proxy Storage Browser Quality Storage 20,000 Hrs Archive Tape Storage SUN SL-8500 Data Tape Storage Library 25,000 Hrs capacity on (very expandable) Archive 100 Mb/s Tape Storage XDCAM- HD 50 MXF Wrap Front Porch Digital DIVA On Air Tape Backup A-SAN 1,200 Hrs B-SAN 1,200 Hrs On Air Playout MLB Network Omneon XDCAM-HD50 (Supporting 16 Audio Channels) Off site Storage (1 HD Copy) Warehouse

26 MLB BallParkCam File Based Workflow The Ball Parks The Baseball Archive American League Ballpark Home Dirty Feed OC-3 MLB Network Secaucus, NJ Facility TGV Aurora Digital News Editing System Multiple Game Feeds From Home and Away Broadcasters Home Clean Away Clean BallparkCam K-2 HD Video Server (2 HD Encoders) Away Dirty Feed Switched Feed MPEG-2 I Frame 100 Mb/s FTP Transfer Secaucus K-2 HD Encoders 1 X-SAN 1,800 Hrs w/ 36 HD Encoders Near Line SAN 18,000 Hrs At 50 Mb/s Browser Quality Storage 10,000 Hrs American League Ballpark Record Locally and File Transfer to MLB N Archive Tape Storage National League Ballpark Home Clean Away Clean Record Locally and File Transfer to MLB N BallparkCam K-2 HD Video Server (2 HD Encoders) MPEG-2 I Frame 100 Mb/s FTP Transfer OC-3 1 Y-SAN 1,800 Hrs w/ 36 HD Encoders Front Porch Digital SUN SL-8500 Tape Storage Library 25,000 Hrs capacity on (very expandable) Archive 100 Mb/s Tape Storage Front Porch Digital National League Ballpark Home Dirty Feed Multiple Game Feeds From Home and Away Broadcasters Away Dirty Feed Switched Feed Secaucus K-2 HD Encoders Warehouse Off site Storage (1 HD Copy)

27 MLB BallParkCam File Based Workflow The Content Wave Statistics 2009 Season Dirty Archive Games 50 Mb/s Video, 720p, XDCamHD50, Long GOP, 16 Audio Tracks 2000 LTO- 4 Tapes for 2009 Season MLB Network Archive - Capture Daily Program Content 6 10 Hours of Content per Day 500 LTO-4 Tapes for 2009 Season Annual 2009 Storage Consumption of LTO-4 = 2,500Tapes

28 MLB BallParkCam File Based Workflow The Content Wave Statistics 2009 Season Front Porch Digital Diva Archive System DIVA Manager Sun SL-8500 Tape Robot Control Network 6 DIVA Actors Crossroads RVA Appliance 6 LTO-4 Tape Drives Grass Valley System Fibre Channel SAN Two Copies of All Files Gig E Network Fibre Channel

29 MLB BallParkCam File Based Workflow The Content Wave Statistics 2009 Season

30 MLB BallParkCam File Based Workflow The Content Wave Statistics 2010 Season As Many as 15 Games per Day are played and recorded. Each Game can be 5 hours in length or more MLB Network records Home and Away Broadcaster RSN s with Graphics (Dirty Games). MLB Productions records Home and Away Broadcaster RSN s without Graphics (Clean Games) MLB Productions records 1 Isolated BallParkCam Feed per Game. Total content per game can exceed 25 hours of content. 15 Games x 25 Hours = 375 Hours of unique content created per day Two LTO-4 Tapes copies of each recording is created for on-site / off-site storage. Daily Storage Consumption of LTO-4 = Tapes (up to 12 TB per Day)

31 MLB BallParkCam File Based Workflow The Content Wave Statistics 2010 Season Clean Archive Games 100 Mb/s Video, 720p, MPEG-2, I-Frame Only, 16 Audio Tracks LTO- 4 Tapes Per Year Dirty Archive Games 50 Mb/s Video, 720p, XDCamHD50, Long GOP, 16 Audio Tracks LTO- 4 Tapes Per Year MLB Productions Archive - Capture an additional Hours of content Per Day Four Encoder Versions of Every Recording LTO- 4 Tapes Per Year MLB Network Archive - Capture an additional 20 + Hours of content Per Day LTO-4 Tapes Per Year Annual Storage Consumption of LTO-4 = 9,000 12,000 Tapes

32 MLB BallParkCam File Based Workflow The Content Wave Statistics 2010 Season Front Porch Digital Diva Archive System 14 DIVA Actors DIVA Manager Control Network Sun SL-8500 Tape Robot Crossroads RVA Appliance 15 LTO-4 Tape Drives Fibre Channel SAN Two Copies of All Files Grass Valley System Gig E Network Fibre Channel

33 But wait What about the history? MLB Productions and MLB Network Building the Archives of Baseball

34 Digitized Content DIAMOND DIAMOND Asset Management System

35 Digitized Content DIAMOND DIAMOND Digitized Industry Assets Managed Optimally for Networked Distribution No baseball game is a single event, but rather a collection of thousands of events.... DIAMOND allows us to efficiently capture, thoroughly catalog, and maximally utilize the audio-visual and statistical history of the game.

36 MEDIA MANAGEMENT THE CONTENT CHALLENGE The Power of DIAMOND Capture the Video Assets from Multiple Sources Live Game Recordings and other Game Feeds (Melts, BallParkCam, etc.) Archive, Interviews, Field Tapes Catalog the Video Content Across Multiple Databases With Content Expert Loggers Search Across Multiple Collections of Information Customized for the Individual End User Repurpose and Monetize the Video Content High-speed Access to Current and Historical Content Repurposing of Archives for Broadcast Highlights, Client Programming, and Third-Party Licensing Protect the Investment Store On Site - Instant Access, Quick Turnaround for Production / Broadcast Archive Off Site - Historical Preservation, Disaster Protection

37 MEDIA MANAGEMENT THE CONTENT CHALLENGE Provide Desktop Browser Access to View Content The Power of DIAMOND Search Content and View the Results as Video 19:31:13;06 Create Complex Searches from Pull Down Menus Search Across Multiple Sources of Information Display Statistics and Logs of Game while in Viewer High speed HD Content Workflow retrieval through XML Interface with multiple applications XML Import of Search Results to Edit Timeline in Grass Valley Aurora and Apple Final Cut Pro

38 DIAMOND INPUT SOURCES Live Games Television Coverage Pitch-by-Pitch Information Archives Historical Data Video Content With Descriptive Information Legacy Databases Publishing & Photos Photo & Print Content DIAMOND With Descriptive Information

39 DIAMOND STAKEHOLDERS Live Games Television Coverage Pitch-by-Pitch Information Archives Historical Data Video Content With Descriptive Information Legacy Databases Publishing & Photos Photo & Print Content DIAMOND With Descriptive Information

40 DIAMOND STAKEHOLDERS Live Games Television Coverage Pitch-by-Pitch Information Archives Historical Data Video Content With Descriptive Information Legacy Databases Publishing & Photos Photo & Print Content DIAMOND With Descriptive Information Business Partners Future Deployments Baseball Operations (Umpires, Scouts, etc.) Clubs

41 If you build it, they will come MLB Network Studio 3 & Studio 42

42 Questions and Answers MLB Productions & MLB Network

43 Thank You MLB Productions & MLB Network