ALBERTSONS LLC 2' X 60" MAYBELLINE URBAN WALL PLANOGRAM. Spring 2018 FULL WALL. Prepared by: Loreal CPD Category Management.

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1 INGRE DIENT Page: 1 of 8

2 COLOR SEN COLOR SEN COLOR SEN COLOR SEN COLOR SEN COLOR SEN COLOR SEN COLOR SEN COLOR SEN THE MATTES THE MATTES THE MATTES THE MATTES THE MATTES THE MATTES THE MATTES THE MATTES THE MATTES COL SEN MATTES COLOR SEN THE MATTES CLR SEN MATTES SPSVR THE PALETTES The Nudes THE PALETTES The Blushed Nudes EYE PALETTES KT NUDES PALETTE 24KT NUDES PALETTE CRYSTAL Pink Quartz Porcelain Translucent Classic Ivory MASTER PRIME Blur + Smooth SUPERSTA Y SUPER IMPACT MY PINK Ntrl Ivory MASTER PRIME Blur + Illuminate 4 LIP 1.1 (W/SUPER IMPACT) Urban Hook Bar with 6 Peg Hooks DR RESCUE QUENCHED Coral Crave Clsc Ivory Ntrl Beige Buff Beige Natural Beige Soft Tan FM MT+PRLS TRAY 1.1 FM MT+PRLS PDR TRAY True Beige Sun Beige MASTER PRIME FACE FACE Blur + Redness STUDIO STUDIO Control MASTER MASTER CONCEAL CONCEAL FS MASTER PRIME+CONCLR 1.1 ** CHERRY ME Pure Beige FACE STUDIO MASTER CONCEAL Sun Beige PINK PUNCH Natural Tan Toffee FACE STUDIO MASTER CONCEAL Toffee FACE STUDIO MASTER CONCEAL LASH SENSATIONAL FALSIES TEMPTATION WTP VERY BLACK WTP VOLUM' EXPRESS COLOSSAL Glam Black VOLUM' EXPRESS COLOSSAL WP BROW PRECISE Soft Brown LASH LASH SENSATIONAL SENSATIONAL WP FALSIES TEMPTATION BLKST BLK VOLUM' EXPRESS COLOSSAL COLOSSAL BIG SHOT BLACKEST BLACK WSH VOLUM' EXPRESS COLOSSAL WP Glam Black PUMPED UP! GREAT LASH COLOSSAL WSH MASCARA MEGA PLUSH LASH STILETTO MASCARA PUSH UP DRAMA WSH COLOSSAL BIG SHOT VERY BLACK WSH COLOSSAL BIG SHOT WTP VERY BLACK WTP GREAT LASH MASCARA GREAT LASH WATERPROOF DREAM FRESH BB CRM Light DREAM FRESH BB CRM DREAM FRESH DREAM PURE BB CRM BB /Deep Light/ DRM BB CREAMS DREAM PURE BB DREAM PURE BB /Deep TEMPTATION BROW SOFT BROWN BROW DEFINE + FILL DUO Soft Brown 5HK BRAND HB DEFINE & FILL ** BROW DEFINE + FILL DUO Deep Brown EYE STUDIO MASTER PREC INK PEN Black EYE STUDIO GEL LINER URB IAR Eraser Concealer Fair Urban Hook Bar with 5 Peg Hooks IAR Eraser IAR Eraser IAR Eraser Concealer Concealer Concealer Light Honey Baby Skin Instant Pore Eraser UNSTOPPABLE EYELINER - CARDED Onyx DEFINE A LINE Ebony Black 6HK BRAND HB UNSTOPPABLE ** LINEWORKS ULTRA LINER WATERPROOF Black LINE STILETTO LIQUID LINER LASTING DRAMA GEL PENCIL SLEEK ONYX INGREDIENTS LISTING Page: 2 of 8

3 COLOR SEN THE MATTES COLOR SEN THE MATTES COLOR SEN THE MATTES COLOR SEN THE MATTES COLOR SEN THE MATTES COLOR SEN THE MATTES COLOR SEN THE MATTES COLOR SEN THE MATTES COLOR SEN THE MATTES COLOR SEN THE MATTES Nude Embrace Daringly Nude Touch of Spice Lust for Blush Ravishing Rose Faint For Fucshia Mesmerizing Magenta Siren in Scarlet Divine Wine Burgundy Blush COL SEN MATTES 1.1 CLR SEN MATTES SPSVR Everlasting Wine All Day Cherry SUPERSTAY SUPER IMPACT STEADY RED-Y Wear On Wildberry Unlimited Raisin 4 LIP 1.1 (W/SUPER IMPACT) Perpetual Plum Timeless Rose So Pearly Pink Forever Chestnut Always Heather CRYSTAL Pink Quartz MY PINK Urban Hook Bar with 6 Peg Hooks DR RESCUE Coral Crave QUENCHED CHERRY ME PINK PUNCH Porcelain Ntrl Ivory Clsc Ivory Ntrl Beige FM MT+PRLS TRAY Soft Tan Pure Beige Sun Beige Toffee Translucent Buff Beige True Beige Natural Tan Classic Ivory Natural Beige FM MT+PRLS PDR TRAY Sun Beige Toffee MASTER PRIME Blur + Smooth MASTER PRIME Blur + Illuminate MASTER PRIME Blur + Redness Control Fair FS MASTER PRIME+CONCLR 1.1 ** Light Light/ /Deep DREAM FRESH BB CRM Light DREAM FRESH BB CRM DREAM FRESH BB CRM /Deep DRM BB CREAMS DREAM PURE BB Light/ DREAM PURE BB DREAM PURE BB /Deep BACKWALL IAR Eraser Concealer Fair IAR Eraser Concealer Light Urban Hook Bar with 5 Peg Hooks IAR Eraser Concealer IAR Eraser Concealer Honey Baby Skin Instant Pore Eraser Page: 3 of 8 Column: 1

4 THE PALETTES The Nudes EYE PALETTES THE PALETTES The Blushed Nudes KT NUDES PALETTE 24KT NUDES PALETTE LASH SENSATIONAL LASH SENSATIONAL LASH SENSATIONAL WP PUSH UP DRAMA WSH FALSIES TEMPTATION WTP VERY BLACK WTP VOLUM' EXPRESS COLOSSAL Glam Black VOLUM' EXPRESS COLOSSAL WP BROW PRECISE Soft Brown TEMPTATION BROW SOFT BROWN UNSTOPPABLE EYELINER - CARDED Onyx BROW DEFINE + FILL DUO Soft Brown DEFINE A LINE Ebony Black FALSIES TEMPTATION BLKST BLK VOLUM' EXPRESS COLOSSAL PUMPED UP! COLOSSAL WSH MEGA PLUSH MASCARA 5HK BRAND HB DEFINE & FILL ** EYE STUDIO MASTER BROW DEFINE + FILL DUO PREC INK PEN Deep Brown Black 6HK BRAND HB UNSTOPPABLE ** LINEWORKS ULTRA LINER WATERPROOF Black COLOSSAL BIG SHOT BLACKEST BLACK WSH VOLUM' EXPRESS COLOSSAL WP Glam Black GREAT LASH MASCARA LASH STILETTO LINE STILETTO LIQUID LINER LASTING DRAMA GEL PENCIL SLEEK ONYX COLOSSAL BIG SHOT VERY BLACK WSH COLOSSAL BIG SHOT WTP VERY BLACK WTP GREAT LASH MASCARA GREAT LASH WATERPROOF EYE STUDIO GEL LINER INGREDIENTS LISTING Page: 4 of 8 Column: 2

5 INGREDIENTS LISTING Page: 5 of 8

6 POSITION REPORT Category Mgmt. Dept.10/9/2017 ALBERTSONS LLC 2' X 60" MAYBELLINE URBAN WALL PLANOGRAM ALBLC0260U_IS18.psa COL SEN MATTES 1.1 Height = 1.00 in; Width = in; Depth = in COLOR SEN THE MATTES Nude Embrace COLOR SEN THE MATTES Daringly Nude COLOR SEN THE MATTES Touch of Spice COLOR SEN THE MATTES Lust for Blush COLOR SEN THE MATTES Ravishing Rose COLOR SEN THE MATTES Faint For Fucshia COLOR SEN THE MATTES Mesmerizing Magenta COLOR SEN THE MATTES Siren in Scarlet COLOR SEN THE MATTES Divine Wine COLOR SEN THE MATTES Burgundy Blush LIP 1.1 (W/SUPER IMPACT) Height = 1.00 in; Width = in; Depth = in Everlasting Wine All Day Cherry SUPERSTAY SUPER IMPACT STEADY RED-Y Wear On Wildberry Unlimited Raisin Perpetual Plum Timeless Rose So Pearly Pink Forever Chestnut Always Heather 120 Urban Hook Bar with 6 Peg Hooks Height = 2.00 in; Width = in; Depth = 1.00 in CRYSTAL Pink Quartz MY PINK DR RESCUE Coral Crave QUENCHED CHERRY ME PINK PUNCH 25 FM MT+PRLS TRAY 1.1 Height = 1.00 in; Width = in; Depth = in Porcelain Ntrl Ivory Clsc Ivory Ntrl Beige Soft Tan Pure Beige Sun Beige Toffee 330 FM MT+PRLS PDR TRAY 1.1 Height = 1.00 in; Width = in; Depth = in Translucent Classic Ivory Buff Beige Natural Beige True Beige Sun Beige Natural Tan Toffee 330 Page: 6 of 8

7 POSITION REPORT Category Mgmt. Dept.10/9/2017 ALBERTSONS LLC 2' X 60" MAYBELLINE URBAN WALL PLANOGRAM ALBLC0260U_IS18.psa FS MASTER PRIME+CONCLR 1.1 ** Height = 1.00 in; Width = in; Depth = in MASTER PRIME Blur + Smooth MASTER PRIME Blur + Illuminate MASTER PRIME Blur + Redness Control Fair Light Light/ /Deep 50 DRM BB CREAMS 1.1 Height = 1.00 in; Width = in; Depth = in DREAM FRESH BB CRM Light DREAM FRESH BB CRM DREAM FRESH BB CRM /Deep DREAM PURE BB Light/ DREAM PURE BB DREAM PURE BB /Deep 130 Urban Hook Bar with 5 Peg Hooks Height = 2.00 in; Width = in; Depth = 1.00 in IAR Eraser Concealer Fair IAR Eraser Concealer Light IAR Eraser Concealer IAR Eraser Concealer Honey Baby Skin Instant Pore Eraser 010 EYE PALETTES 1.1 Height = 1.00 in; Width = in; Depth = in THE PALETTES The Nudes THE PALETTES The Blushed Nudes KT NUDES PALETTE 24KT NUDES PALETTE 120 Height = 2.00 in; Width = in; Depth = 1.00 in LASH SENSATIONAL LASH SENSATIONAL LASH SENSATIONAL WP PUSH UP DRAMA WSH 00 Height = 2.00 in; Width = in; Depth = 1.00 in FALSIES TEMPTATION WTP VERY BLACK WTP FALSIES TEMPTATION BLKSTBLK COLOSSAL BIG SHOT BLACKEST BLACK WSH COLOSSAL BIG SHOT VERY BLACK WSH 224 Height = 2.00 in; Width = in; Depth = 1.00 in VOLUM' EXPRESS COLOSSAL Glam Black VOLUM' EXPRESS COLOSSAL VOLUM' EXPRESS COLOSSAL WP Glam Black COLOSSAL BIG SHOT WTP VERY BLACK WTP 226 Page: 7 of 8

8 POSITION REPORT Category Mgmt. Dept.10/9/2017 ALBERTSONS LLC 2' X 60" MAYBELLINE URBAN WALL PLANOGRAM ALBLC0260U_IS18.psa Height = 2.00 in; Width = in; Depth = 1.00 in VOLUM' EXPRESS COLOSSAL WP PUMPED UP! COLOSSAL WSH GREAT LASH MASCARA GREAT LASH MASCARA 1 Height = 2.00 in; Width = in; Depth = 1.00 in BROW PRECISE Soft Brown MEGA PLUSH MASCARA LASH STILETTO GREAT LASH WATERPROOF 1 5HK BRAND HB DEFINE & FILL ** Height = 2.00 in; Width = in; Depth = 1.00 in TEMPTATION BROW SOFT BROWN BROW DEFINE + FILL DUO Soft Brown BROW DEFINE + FILL DUO Deep Brown EYE STUDIO MASTER PREC INK PEN Black EYE STUDIO GEL LINER 50 6HK BRAND HB UNSTOPPABLE ** Height = 2.00 in; Width = in; Depth = 1.00 in UNSTOPPABLE EYELINER - CARDED Onyx DEFINE A LINE Ebony Black LINEWORKS ULTRA LINER WATERPROOF Black LINE STILETTO LIQUID LINER LASTING DRAMA GEL PENCIL SLEEK ONYX 601 Page: 8 of 8