MAN AT HIS BEST Media Kit

Transcription

1 MAN AT HIS BEST Media Kit masculine intelligent style modern inventive curious sophisticated

2 27 Worldwide Editions As the only general-interest lifestyle magazine for affluent men, Esquire addresses the diversity of men s interests with intelligence, wit, and style. In contrast to the narrowly focused men s niche titles, Esquire understands that sophisticated men with limited leisure time can benefit from a single source about the best of their world. While other men s magazines are written for highly aspirational readers, Esquire is geared toward men who have arrived. What they want is a primer on how to lead a richer, better, fuller, and more meaningful life. 2 ESQUIRE DEFINES, REFLECTS, & INFLUENCES WHAT IT MEANS TO BE A MAN IN CONTEMPORARY CULTURE 16 Languages 45 Countries

3 ABOUT THE MAGAZINE As the leading men s lifestyle magazine, Esquire is defined by its range. The magazine speaks to the multi-faceted, successful man who is culturally plugged in. Esquire's unique blend of intelligent service, stories with substance, and ability to entertain and inspire make it a relevant source and must-read for tastemakers and influencers. Award winning editorial is Esquire's hallmark. This continues to sustain the magazine's vitality and reinforce its leadership position. Esquire appeared, for the first time, in October It was conceived at the darkest moment of the Depression and was born at the dawn of the New Deal. Esquire addresses the diversity of men s interests with intelligence, wit and style. In contrast to narrowly focused men s niche titles, Esquire understands that sophisticated men with limited leisure time can benefit from a single source about the best of their world. While other men s magazines are written for highly aspirational readers, Esquire is geared toward men who have arrived, they dress for themselves; have both the means and the knowledge to invest; can order with confidence in a fine restaurant; have a healthy respect and admiration for women; take vacations that enrich their lives and recharge their energy; and have mastered many of life s basics. 5

4 7 BULGARIA CENTRAL AMERICA COLOMBIA CZECH REPUBLIC GREECE HONG KONG INDONESIA KAZAKHSTAN KOREA MALAYSIA MEXICO/LATIN AMERICA MIDDLE EAST NETHERLANDS PHILIPPINES POLAND ROMANIA RUSSIA SERBIA SINGAPORE TAIWAN THAILAND TURKEY US VIETNAM CIRCU LATION 10, ,050 N/A 62,500 12,000 10,000 42,000 65,000 20,000 N/A 25, ,000 15,000 29,000 15,000 17,439 10,500 70,000 10,000 28,000 26,519 5, ,000 15,000 56, ,210 20,000 30, ,150 1,850, ,500 36,000 70, , ,000 60, , , ,000 63,000 87,000 80, ,348 31, ,710 40, , , , ,000 45, ,000 3,260, , $3.45 $3.50 $3.13 $3.40 $3.15 $5.51 $5.00 $4.90 $1.59 $6.00 $3.47 $2.67 $6.80 $6.33 $4.24 $2.97 $5.04 $2.48 $1.74 $5.70 $3.90 $6.10 $2.50 $3.41 $6.37 $4.99 $1.60 COUNTRY READERSHIP LAUNCH DATE COVER PRICE 9,310,208 1,743,717 Readers Worldwide Worldwide Circulation

5 28 BRAND EXTENSIONS BIG DRINKS BOOK LATIN AMERICA HONG KONG BIG BLACK BOOK HONG KONG LATIN AMERICA (MEXICAN EDITION) LATIN AMERICA (PAN REGIONAL) MALAYSIA MIDDLE EAST ROMANIA SINGAPORE TURKEY COLOMBIA CZECH REPUBLIC INDONESIA LATIN AMERICA (MEXICAN EDITION) LATIN AMERICA (PAN REGIONAL) MIDDLE EAST PHILIPPINES POLAND ROMANIA TURKEY US CARS BIG WATCH BOOK México $69.00 MEX Whisk(e)y Edition No.1 / 2014 未来座驾已临近 手造时间 极速图腾 未来远比你想象的来得快 英雄情结交织完美匠人手艺 MAN AT HIS BEST The 刺针起舞, 完美之途永无止境 The big drink book not for sale Hennessy x.o exclusive collection 2014 The big drink book

6 23 Websites WEBSITE UNIQUES PAGE VIEWS BULGARIA COLOMBIA HONG KONG INDONESIA KAZAKHSTAN KOREA MALAYSIA MEXICO/LATIN AMERICA MIDDLE EAST NETHERLANDS POLAND ROMANIA RUSSIA SERBIA SINGAPORE TAIWAN THAILAND TURKEY US VIETNAM WEBSITE UNDER DEVELOPMENT 1,090,000 10, ,000 29,411 70, ,000 37, , ,484 81,911 50, ,008 49,395 50, ,915 15, ,000 52, ,363 5,094, ,000 26,000,000 50,963 1,588,000 89, ,000 4,500,000 57,012 5,363,825 WEBSITE RELAUNCHED IN , ,770 90,000 4,265, , ,000 2,558,513 85, , ,734 3,534,076 22,000, ,000 TOTAL 10,146,355 72,365,

7 HO S HE? COLLEGE GRADUATE OR POST- GRADUATE MARRIED OR IN A RELATIONSHIP HE IS STYLISH, AN URBANITE HAS A HEALTHY RESPECT AND ADMIRATION FOR WOMEN KNOWLEDGABLE ABOUT THE FINER THINGS IN LIFE AND HAS MASTERED MANY OF LIFE S BASICS CONFIDENT IN HIS CHOICES AND HAS THE MEANS AND KNOWLEDGE TO INVEST AND GIVE BACK TO THE COMMUNITY HE ENRICHES HIS LIFE AND RECHARGES HIS ENERGY BY TAKING VACATIONS Understanding your target reader 12

8 FRANCHISES 1 MAHB Some topics covered in the Man at His Best section are film/tv, celebrity, music, books, drinking, grooming, sex, gadgets, and money; covering at least four of these topics is essential to creating the section. The goal is to not simply inform readers about what is news but to entertain while advising and illuminating. Stories are presented in fresh ways and the section is an enclave for smart, provocative, and funny writing, even in the shortest of pieces. 2 STYLE Esquire s sense of fashion decorum is legendary. Its tagline "The best of everything that he can afford" is exemplified by showing fashion in an intelligent light, as a sommelier of style. Esquire allows readers to get more than just trends but value and impact from their purchases be that cars, clothes, cognac or any other object a man should have. 4 A WOMAN WE LOVE Esquire features many of the most beautiful women in the world. But in a non-sleazy way that reflects the fact that the sexiest part of the female anatomy is her brain. Through Esquire s Joke from a Beautiful Woman and Woman We Love readers are shown ladies in a way other magazines don t. An Esquire woman is as special as an Esquire man. 3 5 WHAT I VE LEARNED An Esquire-branded two-page story on someone famous an actor, musician, politician, mogul, etc. One page is text and the other is a full-page image and the text is written not as a narrative but as bits of wisdom, humor, and anecdotes. It is a must have to every edition and can be made into a larger feature or given a special section that is typically called The Meaning of Life, also an Esquire franchise. ESQUIRE 10 A ten-page well photo story on Esquire things from clothing, to cars, to watches and beyond, packaged in a cool way. 15

9 OPEN PAGE RATE (EURO & USD) BULGARIA 1,994 $2,263 INDONESIA 3,025 $3,300 PHILIPPINES 2,105 $2,227 TAIWAN 2,174 $2,425 CENTRAL AMERICA 2,914 $4,006 KAZAKHSTAN 6,643 $7,218 POLAND 16,377 $17,338 THAILAND 1,538 $1,666 ADVERTISING RATES 48,765 $53,000 COLOMBIA 2,693 $2,967 CZECH REPUBLIC 7,900 $8,400 GREECE 8,000 $9,002 KOREA 5,000 $5,000 MALAYSIA 4,146 $4,400 MEXICO/LATIN AMERICA 16,140 $18,000 MIDDLE EAST 9,216 $10,000 ROMANIA 6,700 $7,490 RUSSIA 12,700 $16,200 SERBIA 2,500 $2,654 SINGAPORE 5,842 $6,500 TURKEY 13,000 $14,478 23,757 $26,462 US 129,989 $144,860 VIETNAM 2,040 $2,320 HONG KONG 7,240 $7,800 NETHERLANDS 5,100 $5,422 13,000 $14,478 17

10 US JEANNETTE CHANG SVP/International Publishing Director NETHERLANDS KIRSTEN NIEZEN International Sales Manager GERMANY JULIA MUND International Advertising Manager SCANDINAVIA VANJA SPREITZARMBORSTH International Sales Manager FRANCE MAGALI RIBOUD International Sales Director + 33 (0) SWITZERLAND PHILIPPE GIRARDOT International Managing Director DANIELLE KLEIN International Advertising Director + 44 (0) ITALY ROBERT SCHOENMAKER Managing Director +39 (02) MONICA DE LOS RIOS International Sales Director

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