Logo Guidelines Version 1.1, September 2009

Transcription

1 Tt APOLLOS esport TEAM Logo Guidelines Version 1.1, September The following pages contain all necessary details for proper use of Tt Apollos Logo. - Any application of Tt Apollos Logo that fall outside of these specifications is strictly prohibited.

2 Brand Story Apollo is one of the most important Olympian deities and as such represents the light and the sun and has never spoken a lie. Therefore he is also considered the God of Truth. Furthermore Apollo is a master of archery where he has never missed a target. Tt Apollos as team name is used to clearly express the vibrant and passionate attitude of our team, and is meant to instill the spirit of the ancient warriors courageously moving forward and facing the challenges to always keep the upper hand. The team logo is designed with the ancient Greek warriors in mind. The helmet shield and other elements resemble the victorious armor of these fighters. With the typical arm posture the players are prepared to thrush forward, while their determined look makes the enemy tremble with fear even before the actual engagement. Brand Team Name Corporate Brand

3 Acceptable Configuration Alignment Grid All elements forming Tt Apollos Logo are arranged in a precise relationship to each other; the alignment grid below shows the correct configuration and proportion of the logo elements. Resizing or duplication of Tt Apollos logo must strictly follow these criteria to assure the memorability and consistency of Tt Apollos image Minimum Logo Size To protect legibility and impact, Thermaltake logo must be reproduced in sizes no smaller than those shown below. 10 mm 1

4 Color Specification Color design in brand identity symbols is one important element for high recognition value. The specific colors used in Tt Apollos logo are provided below with the color list in the most commonly used media formats. RED ORANGE RED YELLOW Pantone PANTONE 1795C PANTONE 1595C PANTONE BLACKC PANTONE 7409C CMYK C:0 M:100 Y:100 K:0 C:0 M:70 Y:100 K:0 C:0 M: 0 Y: 0 K: 100 C:0 M:35 Y:100 K:0 RGB R:255 G:0 B:0 R:255 G:120 B:0 R:43 G:41 B:38 R:232 G:176 B:18 PANTONE 1795C PANTONE 1795C PANTONE 7409C PANTONE BLACKC PANTONE 1595C PANTONE 7409C PANTONE 1595C 2

5 Clear Space Requirements Proper margin/ clear space allowances around the Tt Apollos logo must be maintained to ensure strong presence and enhance visual effectiveness. The X height as demonstrated in the diagram below is the minimum clear space requirements that should be treated as an integral part of Tt Apollos logo; it is also the minimum margin in any working materials with predefined or restricted space. The presence of gray frames, lines and dotted lines in the below illustration is for clear space illustration only, which should not appear in the actual print. Exceptions: - When conflict between the background patterns and clear space is unavoidable, maximum contrast must be ensured to retain the impact of Tt Apollos logo. Minimum Clear Space 1X 4

6 Background Dos and Don ts Tt Apollos Logo may be placed over any background color or images. However, colors and textures of the background must be selected accordingly to maximize legibility. Insufficient contrast between the logo and the background should be avoided. Gray Scale Color BK 0 Colors to avoid: C:0 M:100 Y:0 BK 10 Colors to avoid: C:0 M:100 Y:100 BK 20 Colors to avoid: C:0 M:50 Y:100 BK 30 C:0 M:20 Y:100 BK 40 C:0 M:0 Y:100 BK 50 C:50 M:0 Y:100 BK 60 C:100 M:0 Y:100 BK 70 C:100 M:0 Y:0 BK 80 C:100 M:50 Y:0 BK 90 C:100 M:100 Y:0 BK 100 C:50 M:100 Y:0

7 Improper Logo Usage All applications of Tt Apollos logo should be consistent to strengthen and maintain the strong corporate image; any alternations or distortion on the style or color that hinders the effectiveness of Tt Apollos logo should be avoided. Please see examples of improper logo usage below: Similar color conflicts Adding borders Alternation of logo colors Incorrect color treatments Outlined logo Adding effects Busy backgrounds THERMALTAKE Alternation of letter style/ thickening Distortion of logo shape Alternation of letter spacing