Televisa is here, there, and everywhere

Transcription

1 1 Televisa is here, there, and everywhere When people gather friends and neighbors to watch the weekend soccer match, to see the next episode of their favorite show, or read about their favorite character in a magazine, Televisa is there. Televisa is there to bring the news at the end of your day, music to your ears, or your favorite performers to you live. Televisa is there to keep us all in touch, engaged and inspired. Like the families and communities we serve, Televisa is always connected. Jacqueline Bracamontes Lead actress in Las Tontas No Van Al Cielo

2 2 My fellow shareholders: We continue to leverage our high-quality content in all of our business segments to connect with, engage, and excite audiences throughout Mexico and around the world. In our television broadcasting business the cornerstone of our company our well-balanced mix of programming enabled us to continue to achieve exceptional audience shares and ratings. In 2007 we celebrated, with huge hits, the fiftieth anniversary of the telenovela a format that Televisa invented and has continued to update and innovate, with outstanding results, over the years. In 2007 our broadcast television channels aired 78 percent of the top 100, and 45 of the top 50, programs in Mexico. In addition, our average sign-on to sign-off audience share was 70.9 percent. Our pay-television networks segment delivered outstanding results during the year. We produce 14 pay-tv channels that, in 2007, reached more than 18 million subscribers throughout the Americas, Europe, and Asia Pacific. Over the past four years, sales in this segment have grown at a compounded annual rate of 22 percent, and operating income has increased by more than 58 percent per year in the same period. Pay-TV penetration is still low in many of the markets that we serve; therefore, we expect this segment to continue to enjoy strong growth over the next several years. In 2007 we exported more than 60 thousand hours of programming to more than 60 countries. In addition, we exported some of our most successful program formats around the world, assisting local production companies in bringing them to life. We also moved forward with our strategy to enter into coproduction agreements with third parties. In 2007 we entered into a coproduction in France, and we initiated negotiations to colaborate in the production of a telenovela in China, which will begin shooting in In the United States, Televisa s programming constitutes 36 percent of Univision s nonrepeat broadcast hours, including the majority of the network s prime-time hours. Our content in particular our telenovelas brought Univision some of its best ratings during the year. For example, the finale of our telenovela Destilando Amor reached an audience of 12.7 million people and powered the network to the nation s number-one ranking among all adults in the coveted and demographics. Sky, our direct-to-home satellite television service, enjoyed another outstanding year. With the addition of 155 thousand new subscribers in 2007, Sky s total subscriber base at year end was nearly 1.6 million. Our initial efforts to expand our reach to Central America have proven successful: in the third quarter Sky launched operations in Costa Rica and the Dominican Republic, ending the year with 33 thousand subscribers in the region. We will continue to expand our offering to subscribers and to seek additional opportunities to extend our geographic reach. Televisa is well positioned to capitalize on the market s adoption of triple-play services. We own a controlling stake in Cablevisión, Mexico City s cable company. In 2007, Cablevisión revenue-generating units increased 19 percent, and we closed the year with 539 thousand television and 145 thousand broadband subscribers. In addition, Cablevisión launched its telephony service in the second half of the year, with very encouraging results. Televisa also owns an equity stake in Televisión Internacional, the leading cable company in Monterrey, and a long-term note that, subject to approval from COFECO, the antitrust authority in Mexico, is convertible into an equity stake of Cablemás, the second-largest cable company in Mexico. In addition, Cablestar, 70 percent of which is owned by Cablevisión, acquired the majority of the assets of Bestel, which owns one of the largest fiber-optic networks in Mexico. This acquisition will enable our cable companies to offer reliable, high-quality telephony and broadband services. We continue to see tremendous opportunity for our company in this industry. In 2007, we strengthened our position as the world s leading Spanish-language publishing company with our acquisition of Editorial Atlántida, S.A., the leading magazine publishing company in Argentina. As a result of this acquisition, Televisa now publishes 156 titles in 20 countries with a total circulation of 165 million magazines. Sales in our publishing segment increased 10.6 percent during the year, to Ps.3.3 billion, and we

3 3 realized an operating segment income margin of 18.9 percent. Our digital businesses have made Televisa a leader in online entertainment. Through platforms such as Esmas, the leading digital entertainment web portal in Latin America, we distribute our programs, music, and other content through Televisa-branded and vertical channel sites. In addition, we distribute our content through video-on-demand, live television, and video-streaming services. And through our online music store we distribute music, video clips, and other audio content. We see the Internet as an ever-evolving vehicle for leveraging our content and cross-promoting our businesses, and we will continue to seek fresh ways to extend the reach of our content in this space. Since entering the gaming business in 2006, we have opened 13 bingo parlors, which now operate approximately 4,000 electronic bingo machines. In addition, we operate a nationwide lottery with more than 5,500 online lottery terminals installed in convenience stores throughout Mexico. We continue to see gaming as an attractive opportunity and are working to accelerate the growth of this business. As we had expected, in 2007 our television broadcasting business faced an unfavorable comparison due to the record sales generated by our broadcast of the FIFA World Cup soccer tournament and the presidential elections in Strong performance in most of our other business segments, which now account for more than 50 percent of our consolidated sales, helped to compensate for our television broadcasting results. On a consolidated basis, our net sales increased 5.6 percent to Ps.41.6 billion, consolidated operating income increased 1.5 percent to Ps.14.5 billion, and our net income was Ps.8.1 billion. Our strong cash generation and sound balance sheet and capital structure enabled us to continue returning cash to our shareholders. In 2007 we paid a dividend of Ps.4.4 billion, and we invested Ps.4.0 billion in share repurchases. I am highly confident in the strength of our business model. We see excellent opportunities for growth in all areas of our business and will continue to pursue ways to enhance our performance by maximizing the synergies among our business segments. I want to express my gratitude to our employees and our board of directors; our success is a testament to their talent and commitment. We are grateful as well for the patronage of our diverse and loyal audiences and our customers. We pledge to continue to bring them excitement and innovative offerings and to earn, and repay, their trust and support for years to come. Emilio Azcárraga Jean Chairman of the Board and Chief Executive Officer We see excellent opportunities for growth in all areas of our business and will continue to pursue ways to enhance our performance by maximizing the synergies among our business segments

4 4 Financial highlights % Consolidated net sales Ps. 39,358 Ps. 41, Operating segment income 1 17,513 18, Segment margin 43.3% 42.3% Consolidated operating income 14,266 14, Margin 36.2% 34.8% Majority interest net income 8,909 8,082 (9.3) Earnings per CPO Shares outstanding at year-end (in millions) 337, ,960 Cash and temporary investments at year-end 16,405 27, Long-term investments at year-end 940 2, Total debt at year-end 19,488 24, Net (debt) cash position at year-end (2,143) 4,908 (329.0) In millions of Mexican pesos in purchasing power as of December 31, 2007, except per-cpo amounts and shares outstanding. 1 Operating segment income is defined as operating income before corporate expenses, depreciation and amortization. For reconciliation of operating segment income with operating income, see Note 22 to our year-end consolidated financial statements.

5 5 Segment Net Sales 40,488 42,693 Television Broadcasting 49.7% Sky 19.7% Publishing 7.8% Cable and Telecom 6.1% Other Businesses 6.0% Programming Exports 5.3% Pay-Television Networks 4.3% Publishing Distribution 1.1% (Millions of pesos as of December 31, 2007) Operating Segment Income 17,513 18,072 Television Broadcasting 58.2% Sky 22.3% Publishing 3.5% Cable and Telecom 5.2% Margin (%) Other Businesses -1.5% Programming Exports 5.7% Pay-Television Networks 6.4% Publishing Distribution 0.2% (Millions of pesos as of December 31, 2007)

6 6 Televisa at a glance Business Segment Television Broadcasting Pay-Television Networks Programming Exports Publishing Description Televisa operates four broadcast channels in Mexico channels 2, 4, 5, and 9 through 258 affiliated stations throughout the country; we are the world s leading producer of Spanish-language television content We produce 31 television channels under 14 different brands for pay- TV systems. In the United States we distribute five of our pay-tv channels through TuTV, our 50/50 joint venture with Univision We export our programs and formats to television networks around the world. In the United States we distribute our content through Univision The world s largest Spanish-language magazine publisher; we produce more than 156 titles under 92 different brands Audience / Region Sign-on to sign-off audience share of 70.9 percent More than 18 million pay-tv subscribers in more than 49 countries More than 60 countries worldwide Annual circulation of approximately 165 million in more than 20 countries Ownership 100% 100% 100% 100%

7 7 Publishing Distribution Sky Cable and Telecom Other Businesses Unconsolidated Businesses The world s largest Spanishlanguage magazine distribution company Mexico s only direct-tohome satellite television system and the country s largest pay-tv platform Cablevisión offers cable television, broadband access, and telephony services in Mexico City and the surrounding metropolitan area. Cablevisión owns 70% of Bestel, a telecommunications company that provides data and long-distance services solutions to carriers and other telecommunications service providers in Mexico and the United States Esmas.com. The leading digital entertainment web portal in Latin America Gaming. Bingo parlors and online lottery Soccer team. América Azteca Stadium. Mexico s largest stadium Feature-film Production and Distribution. We produce and coproduce Spanish-language feature films and distribute national and international films throughout Mexico Radio. Network of 17 owned and 69 affiliated radio stations Cablemás. Second-largest cable company in Mexico TVI. Cable company with operations in Monterrey La Sexta. Free-to-air channel in Spain Ocesa Entretenimiento. Live-entertainment company in Mexico Televisa EMI. Joint venture with EMI Music Volaris. Low-cost-carrier airline We sell our magazines through more than 25 thousand points of sale in Mexico and more than 80 thousand abroad 1.58 million subscribers 539 thousand pay-tv subscribers 145 thousand broadband subscribers 9 thousand telephony subscribers Esmas.com. More than 7 million unique visitors per month Gaming. 13 bingo parlors and more than 5,500 online lottery terminals Azteca Stadium. Seats 105 thousand spectators Feature-film Production and Distribution. Operations in Mexico Radio. Reaches approximately 70 percent of Mexico s population Cablemás. 797 thousand pay-tv, 220 thousand broadband, and 41 thousand telephony subscribers TVI. 242 thousand pay-tv, 76 thousand broadband, and 16 thousand telephony subscribers La Sexta. Average audience share of 4% Ocesa Entretenimiento. Produced more than 4 thousand live events Televisa EMI. Operations in Mexico and the United States Volaris. Offers flights to 19 cities in Mexico Esmas.com 100% Gaming 100% Cablemás 49%* Ocesa 40% 100% 58% 51% Radio 50% TVI 50% Televisa EMI 50% Azteca Stadium 100% Feature-film 100% La Sexta 40% Volaris 25% *Long-term notes convertible into a 49% equity stake.

8 8 Always connected... Televisa s businesses touch the lives of millions of people everyday through engaging television programs, music, news, live entertainment, movies, online networks, and more. We invite you to see how Televisa is connected to the world

9 Sara Maldonado Lead actress in Tormenta en el Paraíso 9

10 10 Always connected to our viewers Jorge Poza Host of Hoy

11 11 Audience Share (Sign-on to Sign-off) 71.3% 70.2% 71.0% 70.9% Broadcast Television Televisa operates four broadcast channels in Mexico channels 2, 4, 5, and 9 through 258 affiliated stations throughout the country. Our average sign-on to sign-off audience share for the entire year was 70.9 percent, and we aired 78 of the top 100 and 45 of the top 50 programs of the year. The success of our television broadcasting business is driven primarily by our tremendously popular programming, in particular on Channel 2, which targets families and women, and Channel 5, which attracts mainly children and young adults. We have consistently maintained a sign-on to sign-off audience share of more than 70 percent In addition, we are focusing on developing new products for broadcast television considering all potential business opportunities from concept to realization, for example, licensing and merchandising, digital and mobile distribution, home entertainment, music, and magazines In 2007 we celebrated, with huge hits, the fiftieth anniversary of the telenovela, a format invented by Televisa that has enjoyed tremendous success over the past fifty years and that we continue to reinforce and innovate. For example, our telenovela Destilando Amor achieved an average audience share of 46.6 percent and, during its

12 12 Destilando Amor achieved an average audience share of 46.6 percent final episode, garnered an incredible 61.1 percent audience share. In fact, Destilando Amor captured the highest rating of any telenovela since the year It also created excellent advertising opportunities, such as product integration into the plot. This telenovela and others, together with our newscasts, game shows, and variety shows, helped Channel 2 to achieve an average sign-on to sign-off audience share of 29.7 percent during the year. During 2007 we shifted the focus of Channel 5 to the demographic, airing such popular US programs as Supernatural, Law and Order, Malcolm in the Middle, House, and Prison Break. These programs, together with original series produced in-house, such as SOS: Sex and Other Secrets and El Pantera, pleased audiences and advertisers alike. Television Broadcasting Sales and Operating Segment Income Margin 20,050 21,760 21,213 19,079 48% 45% 51% 50% Sales Operating Segment Income Margin (Millions of pesos as of December 31, 2007)

13 13 Pay-Television Networks Through its 14 pay-tv brands and 31 national and international feeds, Televisa reached more than 18.2 million subscribers throughout Latin America, the United States, Canada, Europe, and Asia Pacific in Our pay-tv channels include three music, four movie, and seven variety and entertainment networks. Through TuTV, our joint venture with Univision, we distribute in the United States five pay-tv channels. These channels, whose content includes film, music, and lifestyle programming, reached more than 1.8 million households in Pay-Television Network Sales and Operating Segment Income Margin % 04 1,200 47% 05 1,379 51% 06 1,852 62% Sales Operating Segment Income Margin (Millions of pesos as of December 31, 2007) Programming Exports We continue to successfully export our programs to foreign markets and, in 2007, exported more than 60 thousand hours of programming to more than 60 countries. In addition to producing our telenovelas, we moved forward with our strategy to enter into coproduction arrangements with third-party producers, leveraging their contributions, experience, and expertise to make programming relevant and attractive to local audiences. This year we entered into a coproduction in France and we initiated negotiations to collaborate in the production of a telenovela in China, which we plan to begin shooting in In the US Hispanic Market, our telenovelas continue to serve as Univision s main prime-time offering and were responsible for some of the network s most outstanding ratings during For example, the finale of our telenovela Destilando Amor reached an audience of 12.7 million people and powered the network to the nation s number one ranking among all adults not only Hispanics aged and In 2007, Televisa s content represented 36 percent of the Univision Network s nonrepeat broadcast hours, including most of its prime-time programming. In addition, our content constituted 15 percent of the Telefutura Network s and almost all of the Galavision Network s nonrepeat broadcast hours. Feature-film Production and Distribution Televisa produces and coproduces Spanish-language feature films and distributes national and international films throughout Mexico. This year we coproduced Divina Confusión, which airs in In addition, we distributed 30 films, including Fuera del Cielo, KM31, Colorín Colorado (Happily Never After), Mr. Brooks, and Hasta el Viento Tiene Miedo. We connect with audiences in Mexico and more than 60 countries worldwide through a broad range of programming options

14 14 Always connected to our subscribers Ingrid Martz Actress in Tormenta en el Paraíso Televisa is well positioned to capitalize on the market s adoption of triple-play services

15 15 Sky Sky is the only direct-to-home satellite television provider, and the largest pay-television platform, in Mexico. Sky s success has been driven by the superior quality of its content offering, customer service, nationwide coverage, and digital technology. Sky provides exclusive access to the most exciting and popular sporting events in the world, including soccer, football, basketball, baseball, and golf tournaments. In 2007, for example, Sky featured exclusive broadcasts of NBA Pass, NFL Sunday Ticket, the Spanish soccer league, Major League Baseball, and one out of every four soccer matches of the Mexican soccer tournament. Sky rounds out these offerings with more than 220 channels featuring news, general entertainment, movies, music, and children s programming. In 2007, Sky added 155 thousand subscribers, bringing its total subscriber base to nearly 1.6 million. During the year, Sky broadened its service footprint and increased capacity. Sky expanded its satellite television services to Central America, specifically in Costa Rica, and the Dominican Republic. In addition, Sky reached an agreement with Intelsat to build and launch, together with SKY Brasil, a new 24-transponder satellite that will provide back-up for both platforms and will double Sky s current capacity. Sky will use 12 transponders as extra capacity to enhance subscriber services by rolling out high-definition television (HDTV) and other value-added services. Cable and Telecom Televisa is a shareholder in two of Mexico s leading cable companies Cablevisión and Televisión Internacional and also owns a long-term note convertible into an equity stake of Cablemás, the second-largest cable company in Mexico. With these ownership interests, Televisa is well positioned to capitalize on the market s adoption of triple-play services. Our cable companies offer a competitive, all-in-one package that includes high-speed internet, telephone, video-on-demand services and cable television loaded with channels. In December, we acquired Bestel, a telecommunications company whose value resides in its 8,000-kilometer fiber-optic network, which includes three crossing points into the United States. Bestel s telecommunications expertise complements the capabilities of our three cable companies and allows us to provide data and long-distance services to carriers and other telecommunications service providers in both Mexico and the United States. Sky Subscriber Base 1,003 1,251 1,430 1,585 Through Sky, our satellite business, and our cable television businesses, we serve more than 3 million pay-tv subscribers 1,057,401 Cable Revenue-Generating Units (RGUs) 1,345, , , ,483 1,694, , , , , , ,580 2,087, , ,650 1,058,526 Cablemás Cablevisión TVI (Thousands of subscribers)

16 16 Always connected to our readers Mayrín Villanueva Lead actress in Yo Amo a Juan Querendón

17 17 Publishing & Publishing Distribution Televisa is the world s largest Spanish-language magazine publisher, publishing more than 156 titles under 92 different brands in more than 20 countries. Our variety of titles ranges from beauty, health, fashion, and celebrity to technology, travel, sports, and science. In 2007, annual circulation reached more than 165 million copies thanks to our popular content, strong readership, and extensive distribution network. Televisa owns one of the world s leading Spanish-language magazine distribution companies. Publishing Sales and Operating Segment Income Margin 2,335 2,705 2,994 3,312 20% 19% 19% 19% Sales Operating Segment Income Margin We stay connected to our readers by creating compelling content that keeps them informed and engaged through colorful, photo-filled magazine formats designed to capture and hold their attention. We understand our readers and satisfy their diverse range of interests by delivering relevant, appealing material. Televisa employs regional brand strategies to tailor content to local market preferences. Editorial Televisa has partnerships with the most prestigious magazine publishers in the world, such as National Geographic, Hearst, Marie Claire, Disney, Rodale, G+J, Motorpress, and Northern & Shell. Televisa s own brands, including Vanidades, TVyNovelas, Caras, Tú, Conozca Más, Casaviva, and In Fashion, which are locally produced in several countries across Latin America, round out our offering to subscribers and casual readers alike. In 2007, Televisa acquired Editorial Atlántida, the leading magazine publisher in Argentina, in a move to expand its magazine portfolio and readership. This acquisition expands our magazine portfolio to include three premier brands: Gente, the lifestyle and entertainment weekly magazine; Para Ti, the women s beauty and fashion weekly magazine; and Billiken, the children s weekly magazine. It also enables us to connect with approximately 2.6 million additional readers. Televisa produces 5 of the 10 mostread titles in the US Hispanic market (Millions of pesos as of December 31, 2007)

18 18 Always connected to our contestants Gaming Televisa s gaming business brings a variety of offerings, including bingo, sports books, and a national lottery, to people throughout Mexico. Televisa owns and operates 13 PlayCity bingo parlors, as well as an online national lottery business called MultiJuegos, which has a network of more than 5,500 electronic lottery terminals. Televisa owns and operates 13 PlayCity bingo parlors in Mexico Arath de la Torre Actor in La Parodia

19 Always connected to the online community Digital Platforms Televisa harnesses the full breadth of its multimedia business and channels it in many different ways to connect with diverse audiences. Our digital strategy is an important tool that enables us to further leverage our content to excite and engage people through all media. We see our digital business as an extension of our efforts to deepen our connection with our audiences and customers, extract maximum value from our content, and drive revenue growth through online sales and mobile services. Televisa s digital entertainment web portal, Esmas.com, serves more than 7 million unique visitors each month. Esmas Player, Televisa s desktop application, has been downloaded 8 million times by visitors that increasingly rely on the Internet and their PCs to buy television programs and music and to manage their podcasts; music, image, and video libraries; and other online content. Moreover, Esmas has become the leading mobile content distributor in Latin America. Today, visitors can also download images, text services, ring tones, games, and other interactive services related to Televisa s programs and related content. Our diverse digital services enable us to reach more people while putting them in control of their entertainment and information choices. Televisa s other digital services include: Esmas.com is the leading digital entertainment web portal in Latin America Video-on-demand Live TV allows visitors to download television programs, movies, and music videos allows visitors to watch Televisa s four broadcast channels live online and enables 14-day time-shifting for all Televisa programs Streaming Video gives users access to more than 16 thousand short videos, clips, movies, and television shows Tarabu our online digital music store enables customers to purchase and download music from a vast catalogue of offerings

20 20 Always connected to our listeners Angelique Boyer Actress in Alma de Hierro

21 21 Radio We stay connected to our listeners by satisfying their range of tastes through our diverse radio programming and our promotion of new and established recording artists. Through a network of 86 owned and affiliated broadcast radio stations, Televisa s radio programming reaches nearly 70 percent of the country s population and brings music, news, and entertainment to approximately 26.7 million listeners. Music Through its joint venture with EMI records Televisa EMI Televisa develops and promotes a variety of musical artists, including Flex, La Nueva Banda Timbiriche, and Lola. In 2007, 22 of our artists were nominated for a Premio Lo Nuestro award. Some of these artists included Kumbia All Stars, Moderatto, Intocable, and Fonseca. During the 2007 Grammy Awards, our artists received 32 nominations and 10 awards. Nominated artists included Aleks Syntek, Miranda!, Zoé, and Juan Luis Guerra, who won 6 Grammy awards. Televisa s radio programming reaches nearly 70 percent of the country s population Radio Station Program Format 40 Principales Top 40 English- and Spanish-language hits Ke Buena Bésame Radio Estadio W W Radio Popular Mexican music Love songs and easy listening 24-hour transmission of live sports events and sports commentary Political and economic news and commentary as well as other radio programs covering a variety of topics

22 22 Always connected to our spectators Live Entertainment Televisa connects with spectators in Mexico by making it possible for them to enjoy their favorite sports teams, musical groups, and entertainers in a live environment. Televisa produces and hosts a range of live events through its unique portfolio of entertainment resources, including event producer Ocesa Entretenimiento (Ocesa); the Azteca Stadium in Mexico City; and América, one of Mexico s most popular soccer teams. In 2007, Ocesa produced more than 4,000 live events, including concerts featuring Gwen Stefani, Joss Stone, Ricky Martin, Shakira, Alejandro Sanz, The Police, and Timbiriche. Ocesa s theatrical productions included Cirque du Soleil, Disney on Ice, and Beauty and the Beast. Ocesa also produced Nascar and Champ Car events last year. Through sponsorships from radio stations like Ke Buena and 40 Principales, Azteca Stadium which seats approximately 105 thousand people hosted musical performances by Intocable, Zoé, Flex, Daddy Yankee, and Moderatto, as well as América s home soccer matches. Top-Grossing Events Produced by Ocesa in Cirque Du Soleil 2 Timbiriche 3 Soda Stereo 4 Miguel Bosé 5 Héroes del Silencio 6 Shakira 7 Disney On Ice 8 Vive Latino 9 Roger Waters 10 Alejandro Sanz Antonio de Valdés Sportscaster for Televisa Deportes

23 Always connected to our communities Social Responsibility At Televisa, we believe we have a significant, positive impact on the development of the communities that we reach. Through our programming, we generate awareness of critical social issues and invite the public to participate in resolving them. We also create alliances among enterprises, governments, and nongovernmental organizations for the same purpose. And through both regular and special programming we present the results of the work done through both these alliances and the participation of the public. Through these activities, we create a virtuous cycle of trust and social engagement. We stay connected to our communities by committing time and resourc- es to support and enhance Mexico s social and cultural fabric. Fundación Televisa is a key driver of these efforts. Established in 2000, Fundación Televisa strives to fund and foster educational, nutritional, health, environmental, and cultural development opportunities. Among its other activities, Fundación Televisa created and coordinates the largest private scholarship program in Mexico, Bécalos, and sponsors the most extensive infant nutrition, transplant, and hearing-aid programs in the country. The foundation also supports efforts to preserve and promote Mexico s cultural heritage. A key activity is Fundación Televisa s broadcast of the most widely known social awareness campaign in the country, Tienes We stay connected to our communities by committing time and resources to support and enhance Mexico s social and cultural fabric el valor o te vale?, which emphasizes universal values. To important effect, messages promoting programs that Fundación Televisa supports are woven through Televisa s programming, whether sports, news, or telenovelas. These initiatives include Goles por México, Telenovelas con Causa, Gui- ARTE, and Más que Palabras Fundación Televisa Initiatives Education Affordable Housing Health Care Children Environment Culture Televisa s fundraising program Redondeo produced in collaboration with our advertisers collected Ps.92.5 million to be used to provide computers and internet access to 1,000 public schools in the country. In addition, teachers at these schools will receive training through a program called Formando Formadores Televisa leveraged its soccer connection to promote the Goles por México program. For every goal scored by soccer teams América, Toluca, San Luis, Querétaro, Atlante, Cruz Azul, and the Mexican National team, Televisa provided a donation to help deliver accessible financing for housing. This program delivered 2,000 houses to families in need in 2007 Televisa increased awareness about cervical and uterine cancers by incorporating the subject matter into the story line of the popular telenovela, Destilando Amor Fundación Televisa raised Ps million during its annual Teletón, a fundraiser dedicated to building rehabilitation centers for disabled children Mexico is home to six of the world s seven turtle species in existence today. In an effort to protect the endangered golfina turtle, Televisa Verde partnered with other organizations to set free 1,000 golfina turtles on El Pozole Beach. Actors from our telenovela Tormenta en el Paraíso participated in the event Fundación Televisa promoted and sponsored Frida Kahlo s 100th Anniversary at the Walker Art Center in Minneapolis and the The Arts in Latin America at the Los Angeles County Museum of Art