The Internet of Things in Europe. Driving Change in Every Industry Bringing Opportunity for Every Tech Player.

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Osborne Preston
6 years ago
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1 Driving Change in Every Industry Bringing Opportunity for Every Tech Player

2 Publisher Bitkom Research GmbH Albrechtstraße Berlin Register of companies: Amtsgericht Charlottenburg HRB B Managing Director: Dr. Axel Pols P F EITO Sponsors Deutsche Telekom AG KPMG AG Telecom Italia S.p.A. With the support of: European Commission, DG Connect, DG Enterprise and Industry OECD, Directorate for Sience, Technology and Industry Research Partners The report has been jointly prepared by IDC and the EITO Task Force on the basis of the information available as of June EITO Task Force Enrico Barella (Telecom Italia) Tzvetana Bounova (BAIT) Antonio Cimorra (AMETIC) Valerica Dragomir (ANIS) Diane Dufoix (TECH IN FRANCE) Dana Eleftheriadou (EU Commission) Andreas Fier (Deutsche Telekom AG) Petar Indovski (MASIT) Vilma Misiukoniene (INFOBALT) Pierre Muckly (SWICO) Jonathan Murray (DIGITALEUROPE) Axel Pols (Bitkom e.v.), Chairman Taylor Reynolds (OECD) Loïc Rivière (TECH IN FRANCE) Tiziano Rognone (ANITEC) Yannis Sirros (SEPE) Patrick Slaets (AGORIA) Myriam Vassiliadou (SEPE) Bruno Wallraf (KPMG) Verena Weber (OECD) EITO Project Management Franz Grimm Katja Hampe Layout and Graphics Sabrina Flemming Bitkom e.v. Cover Jezper fotolia.com Copyright note Text, data, and tables/figures included in the EITO reports are subject to copyright law and must not be published without written permission of Bitkom Research. All excerpts of text, data, tables and figures rightfully used by third parties shall mention in a manner clearly visible for the reader the source of the publication and the year of appearance. If you wish to quote from this report, please provide us with a sample of the intended use of the information by to service@eito.com. This will enable us to ensure accuracy, currentness and the proper context.

3 The EITO project is sponsored by following companies and organizations (Gold sponsors): Deutsche Telekom AG Telecom Italia S.p.A. KPMG Deutsche Treuhand-Gesellschaft Aktiengesellschaft, Wirtschaftsprüfungsgesellschafwww.kpmg.com

4 The EITO reports are prepared and distributed in cooperation with our partner organizations across Europe AGORIA (Belgium) Belgium Federation for the technology industry DIGITALEUROPE European umbrella organization for the digital technology industry AMETIC (Spain) Asociación multisectorial de empresas de la electrónica, las tecnologías de la información y la tecomunicación, de las telecomunicaciones y de los contenidos digitales INFOBALT (Lithuania) Association of the Lithuanian ICT industry ANIS (Romania) Employers' association of the software and services industry MASIT (Macedonia) Macedonian ICT chamber of commerce ANITEC (Italy) Associazione Nazionale Industrie Informatica, Telecomunicazioni ed Elettronica di Consumo SEPE (Greece) Federation of Hellenic Information Technology & Communications Enterprises BAIT (Bulgaria) Bulgarian Association of Information Technologies SWICO (Switzerland) Schweizerischer Wirtschaftsverband der Anbieter von Informations-, Kommunikations- und Organisationstechnik Bitkom (Germany) Bundesverband Informationswirtschaft, Telekommunikation und neue Medien TECH IN France (France) French Association of Software and Internet Companies

5 Content 1 Introduction 1 2 What Is The Internet Of Things? Definition Benefits 2 3 Why Is It Happening Now? Network Technology Broader Technology Advances Across The IoT Ecosystem Development Of Standards IoT Vendor Ecosystem Matures Common IoT Use Case Features Are Emerging Regulatory Policies Are Driving Change In Some Use Cases 5 4 Businesses Confirm It Is Happening Now 6 5 The Transformational Impact Of IoT: Auto insurance As A Case In Point 8 6 Barriers Still To Overcome Fragmented Use Cases Technology Readiness Security Lack Of Best Practices Convergence Of IT And Operations Technology Standards Development Application Development Regulation And Legal Frameworks 11 7 IoT Adoption In Europe The European Market Country Markets Technology Components 13 8 Key Use Cases And Verticals Manufacturing Transportation Connected Vehicles Utilities Smart Home Public Sector and Smart Cities Healthcare Retail Other Industries 17

6 9 Competitive Enviroment The IoT Ecosystem European Competitiveness Essential Guidance For Technology Vendors For Communications Service Providers (CSPs) For Policy Influencers Annex: Definitions And Technology Components Definitions Technology Components Of The IoT Market Appendix 26 Terms and Conditions 26 Customer Feedback 26 List of Figures Figure 1 Familiarity With IoT In Western Europe 6 Figure 2 Importance Of IoT To Organizations' Business Strategies 7 Figure 3 The Auto Insurance Industry Evolves With IoT 8 Figure 4 European IoT Market Forecast (EUR Billion) 12 Figure 5 European IoT Market In 2015 By Country 12 Figure 6 European IoT Market Technology Components 14 Figure 7 Europe IoT Revenues By Selected Use Cases 17 Figure 8 European IoT Market Technology Components 18

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