Press Release. 1 Only the LX900 series has built-in Wi-Fi access

Transcription

1 Press Release Sony Enters a New Era of 3D Home Entertainment with BRAVIA Full HD 3D TV New BRAVIA HX900 & LX900 series take TV viewing to a new level with next-generation 3D technology and premium Monolithic design Hong Kong, June 7, 2010 Sony Corporation of Hong Kong Limited today takes home entertainment to the next level with the launch of its latest BRAVIA Full HD 3D TV HX900 and LX900 series. Both feature Sony s state-of-the-art 3D expertise, plus LED Backlight and Motionflow PRO technology. Add on built-in Wi-Fi access 1 and other unique functions, and what you have is the ultimate home entertainment experience, guaranteed to please the most uncompromising AV enthusiasts. 1 Only the LX900 series has built-in Wi-Fi access 1

2 We believe that 3D TV will revolutionize home entertainment by delivering stunning and life-like visual effects which have never before been available on TV. With the launch of the new BRAVIA Full HD 3D TV series, we are providing a range of 3D contents which will ensure an unforgettable home-entertainment experience, said Mr. Henry Lee, Division Managing Director, Hong Kong Marketing Company, Sony Corporation of Hong Kong Limited. Revolutionary 3D Technology Imagine a world of movie images which leap vividly from the TV screen into your living room with Full HD clarity this is the fully-immersive entertainment experience that both the BRAVIA HX900 and LX900 series deliver. Under the hood, Sony s latest Full HD 3D TV series is powered by Sony s revolutionary 3D technology (the HX900 series comes with a 3D sync transmitter TMR-BR100), frame-sequential display and high frame rate Motionflow PRO technology at a specific signal processing speed to reproduce Full HD resolution 3D images. The new BRAVIA series are also capable of converting 2D content to 3D at the push of a button on the remote-control. Each TV is capable of converting flat still pictures, DVD or even broadcast content into true-to-life images and videos in 3D 2. To ensure users fully enjoy 3D viewing, the BRAVIA HX900 and LX900 series come with two sets of active shutter glasses that are synchronized with the images shown on the display. Additional active shutter glasses can be purchased separately. Premium Monolithic Design Blends in with Home Space Design Complementing the BRAVIA HX900 and LX900 series high performance display features is their sleek premium Monolithic design - Sony s new aesthetic direction for its home entertainment collection in The BRAVIA series screen flows seamlessly into its bezel with a frameless design, offering viewers an engaging new cinematic experience, in addition to being a conversation piece in any living space. Advanced Intelligent Dynamic LED Delivers Perfect Picture Quality The new BRAVIA HX900 features an intelligent Dynamic LED technology. This advanced technology from Sony can adjust the colour in different sections automatically to provide sharper contrast. It can also provide blacks in some areas, and yet bright vivid colors in other areas at the same 2 Note that the image of actual 3D video & 3D converted video may differ. The 3D effect may vary according to the type of video and perception of the viewer. 2

3 time for more detailed images. Also, its OptiContrast panel reduces glare to avoid the slightest distraction from that ultimate movie moment. Motionflow PRO 400 Delivers Smoother, Sharper Images Sony s BRAVIA HX900 series is equipped with Motionflow PRO 400 technology which reduces the degree of retina slip by applying Sony s quadruple frame rate Motionflow PRO technology to insert three frames between sequential frames in the original video. Sony s unique Backlight Blinking algorithm can effectively reduce image lag by improving the liquid crystal response time and cutting the image hold time in half, resulting in clear video image reproduction equivalent to an 8-speed frame rate. It also utilises the synergising effect of Sony s IB Reduction technology to reduce motion blur introduced during filming to reproduce crisper, smoother fast motion in sports and other videos as well as tickers. BRAVIA Internet Video and BRAVIA Widgets with Wi-Fi Connectivity Apart from being a revolutionary 3D TV, the LX900 series offers hours of endless entertainment to users with the BRAVIA Internet Video and BRAVIA Internet Widgets. Simply connect your new BRAVIA series to an optional Wi-Fi router and you can easily enjoy IPTV content. What s more, you can also enjoy photos and music as well as moving images from the DLNA compatible devices via wireless connection. Intelligent yet Caring Features The BRAVIA LX900 series includes a caring feature Intelligent Presence Sensor with child s face detection. The new Distance Alert feature uses a sensor to ensure a suitable TV-watching distance. If a child moves within one-meter of the TV, the picture is automatically turned off and an alarm sounds to prevent them from getting too close. The TV s viewing-position control will automatically optimize not only the left and right sound balance, but also image visibility according to the viewer s position. This allows viewers to experience superior sound and vivid images no matter where they sit in the room. Keeping the environment in mind, Sony has equipped the BRAVIA LX900 series with energy-saving features such as the Intelligent Presence Sensor and Light Sensor. The Intelligent Presence Sensor switches the TV to Picture Off Mode when it cannot detect faces within a certain range of the TV. This is a great tool, especially for users who leave the room and forget to turn off the TV or for people who doze off mid-show. Also, a Light Sensor automatically adjusts the picture s brightness according to the amount of light available, thereby lowering power consumption when viewing in a dimly lit room. 3

4 The BRAVIA LX900 series features several Eco Settings including the Energy Saving Switch and Edge-lit LED backlight technology that help reduce power consumption while improving backlight performance compared with conventional CCFL backlight TVs. The new Sony BRAVIA HX900 series is available in a 46-inch screen size and the LX900 series offers two screen sizes, 52 and 60-inch. The latest BRAVIA 3D TV series will be available from July Pre-Order Now Preordering for the BRAVIA Full HD 3D TV LX900 series (52LX900 and 60LX900) will run from June 30 to July 13, 2010 at Sony Style stores, Sony Style website ( and Sony tele-sales hotline on (852) The BRAVIA LX900 series will be bundled with PlayStation 3 stereoscopic 3D games and a Blu-ray 3D. For customer enquiries please contact Sony sales and services hotline at (852) About Hong Kong Marketing Company Hong Kong Marketing Company (HKMC), a division of Sony Corporation of Hong Kong Limited, provides sales, marketing and after sales services for Sony s consumer electronics products as well as broadcast and professional products in Hong Kong and Macau. For more information on Sony s products and services, please visit its web site on About make.believe make.believe (make dot believe) is a Group-wide brand message that unites Sony s communications initiatives across electronics, games, movies, music, mobile phones and network services. make.believe symbolizes the spirit of Sony the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real. 4

5 Specification Sheet for BRAVIA 3D LCD TV HX900 and LX900 Series Model 46HX900 52LX900 60LX900 LCD Screen Size 46-inch 52-inch 60-inch TV System Digital : DTMB Digital : DTMB Color System Video Signal PICTURE Display Resolution Analog : B/G, D/K, I, M NTSC 3.58, NTSC 4.43 (AV in only), PAL, PAL 60 (AV in only), SECAM 1080/24p (HDMI), 1080/50i, 1080/50p (HDMI / Component), 1080/60i, 1080/60p (HDMI /Component), 480/60i, 480/60p, 576/50i, 576/50p, 720/50p, 720/60p, 720/24p (HDMI) Full HD 1080(1920x1080) Analog : B/G, D/K, I, M NTSC 3.58, NTSC 4.43 (AV in only), PAL, PAL 60 (AV in only), SECAM 1080/24p (HDMI), 1080/50i, 1080/50p (HDMI / Component), 1080/60i, 1080/60p (HDMI /Component), 480/60i, 480/60p, 576/50i, 576/50p, 720/50p, 720/60p, 720/24p (HDMI) Full HD 1080(1920x1080) Backlight Type Intelligent Dynamic LED LED Motionflow Hz PRO Video Processing BRAVIA Engine 3 BRAVIA Engine 3 OptiContrast YES Panel Live Colour Technology Intelligent Picture MPEG Noise - Reduction Intelligent MPEG - Noise Reduction 24p True Cinema Technology 3D 3D Comb Filiter Advanced Contrast Enhancer Intelligent Image - Enhancer Deep Color Viewing Angle 178 degree 178 degree AUDIO Sound Mode Dynamic, Standard, clear Voice Dynamic, Standard, clear Voice 5

6 Surround Effect Cinema, Music, live Sports, Cinema, Music, live Sports, Game Game Surround S-Force S-Master S-Force S-Master Stereo NICAM / A2 NICAM / A2 Audio Power 20W (10W x 2) 20W (10W x 2) NETWORK FEATURES BRAVIA Internet Video BRAVIA Internet Widgets - Wireless Lan Ready Integrated DLNA Photo (JPEG), Music (LPCM, MP3), Video (MPEG2, AVCHD Photo (JPEG), Music (LPCM, MP3), Video (MPEG2, AVCHD TERMINAL HDMI 4 (2 Sides / 2 Rear) 4 (2 Sides / 2 Rear) USB (Side) Photo (JPEG, RAW), Music (MP3), Video (AVCHD, DivX, AVC, MPEG4) Ethernet Connection Component Composite 1 (Side) Photo (JPEG, RAW), Music (MP3), Video (AVCHD, DivX, AVC, MPEG4) 1 (Rear) 1 (Rear) 2 (1 Rear / 1 Rear (composite input common use)) 3 (1 Rear / 1 Rear (Component input common use) / 1 Side) 1 (Side)(Composite input common use) 2 (1 Side (Component input common use) / 1 Rear) HDMI PC Input Digital Audio 1 (Rear) Optical Digital Output 1 (Rear) Optical Digital Output Output(s) Audio Out 1 (Rear) 1 (Rear) Headphone Out 1 (Side) 1 (Side) 3D Sync - OTHER FEATURES Scene Mode Vivid/ Standard/ Custom/ Cinema/ Game-Standard/ Game-Original/ Graphics/ Sports/ Photo-Standard/ Photo- Original/ Photo-Custom Vivid/ Standard/ Custom/ Cinema/ Game- Standard/ Game-Original/ Graphics/ Sports/ Photo-Standard/ Photo-Original/ Photo-Custom BRAVIA Sync 3D Sync Transmitter Integrated - TV Guide On Screen Parental Control 6

7 Clock Sleep Timer On / Off Timer PAP PC Input PIP Multiple English, Traditional Chinese English, Traditional Chinese Language Display ECO FEATURES PC Power Management Idle TV Standby Eco Settings LightSensor - Power Saving Modes Dynamic Backlight Control Backlight Off Mode Intelligent - Presence Sensor Presence Sensor - with FACE DETECTION Energy Saving Switch GENERAL Power Requirements (Voltage / Frequency) AC V, 50Hz AC V, 50Hz Power Consumption 184 W 185 W 228 W Standby Power Consumption 0.2 W 0.2 W Stand tilt Range 0 / Back 6 0 / Back 6 Dimensions without Stand (W x H x D) (mm) Approx. Approx. 1,124 x 695 x 67 Approx. 1,261 x 804 x 64 Dimensions with Stand (W x H x D) (mm) Approx. Approx. 1,124 x 727 x 400 Approx. 1,261 x 804 x 400 Approx. 1,440 x 906 x 64 Approx. 1,440 x 938 x 380 TV Weight (kg) Approx Approx Approx TV Weight (with Approx 36.2 Approx 36.2 Approx Stand) (kg) 7

8 ACCESSORIES Remote Control RM-GD012 RM-GD010 Supplied Type AAA x2 Type AAA x2 Batteries Optional Wallmount SU-WL500 SU-WL700 Bracket Supplied 3D TDG-BR100/B (Black)x2 pairs TDG-BR100/B (Black)x2pairs Glasses 3D Glasses (Optional) TDG-BR100/B (Black) TDG-BR50/L (Blue) TDG-BR100/B (Black) TDG-BR50/L (Blue) 3D Sync Transmitter TDG-BR50/P (Pink) TDG-BR50/P (Pink) TMR-BR100-8