1st national bank Branding guidelines

Size: px

Start display at page:

Download "1st national bank Branding guidelines"

Gavin Walsh
5 years ago
Views:

1 1st national bank Branding guidelines Produced by ORANGE MEDIA GROUP INC St. Lucia Limited

2 1st National Bank The new logo is an embodiment of the history, values and vision of the rebranded institution. From the beginning the Bank s focus was about allowing low income earners to save with a view to building their homes. Therefore the blue arch which is the main feature of the logo illustrates this social/human component which is such a foundation even today for building not just homes but families. The white vertical impression in the arch represents an open door. This has and continues to be the policy of the Bank openness, warmth, family and familiarity. It is one of the unique features of the company that continues to differentiate it in the banking industry. The shadow cast by the open door form the figure 1. This holds great significance as 1st National Bank is in fact the country s first indigenous bank. Also, the number 1 sets up the commitment that The Bank continues to put its stakeholders first while at the same time echoes the reciprocated sentiment that to all its stakeholders 1st National Bank continues to be their number 1. The colours used in the logo and name are drawn from the previous logo and our national colours. The tagline or signature slogan for any institution is a statement of commitment to all stakeholders (customers, shareholders, staff and community). This is also true for 1st National Bank. Here For You speaks of timeless presence and personal relevance. It reassures its people that it is whenever and wherever they need their bank. (01)

3 THE LOGO Space Logo Symbol The Arc The Light The Door Logo Type 6p 3 6 n 4 = n n n/2 1 1 n 2 = p 2n 2 3 p 3p 1 2 p 14p (02)

4 THE LOGO Tagline Logo Symbol Logo Type Tagline 6p 3 6 n 4 = n = p n 2n 2 3 p n/2 1 1 n n 1 2 n 3p 1 2 p 14p 8p (03)

5 THE LOGO Clear Space and Minimum Size 1st National Bank Logo clearspace 23mm 14mm 1st National Bank Logo minimum size (04)

6 THE LOGO Don ts Never disform the shape of the logo symbol from the approved artwork. Never skew the logo symbol /logotype/ tagline from the approved artwork. Never fill the logo outline with a pattern. from the approved Never alter the colors of the logo symbol or logotype from the approved artwork. Never resize the logo symbol to be larger or smaller from the approved artwork. Always avoid placing the logo on complicated backgrounds. Never outline the logo symbol or logotype from the approved artwork. When using the 1 color reverse logo, the door and the light should go black or the color of the background. (05)

7 THE LOGO Use of Horizontal Logo The landscape logo is only applicable to artwork that has a etreme horizontal layout. Use approved digital artwork that maintains the correct relationship between logo elements. 5n p n 2n 3p 1 2 p 3 4 n 14p 1 2 p 1 n 2 3 8p 2n 1 2 n = n = p p p Minimum clearspace for horizontal logo needs to be at least 1 a of it s height and width. The height of the horizontal logo should never be reproduced smaller than 8mm. > 8mm (06)

8 THE LOGO Primary Colors Primary Color Platte Spot: PANTONE 2995 Process: c83, m11, y2, k0 RGB web: r0, g174, b239 Web he: #0099FF Spot: PANTONE 131 Process: c17, m46, y100, k2 RGB web: r213, g160, b15 Web he: #CC9900 Spot: Pantone Black Process: c100, m100, y100, k100 RGB web: r0, g0, b0 Web he: # Greyscale Color Platte Spot: PANTONE Cool Gray 10 Process: c0, m0, y0, k75 RGB web: r99, g100, b103 Web he: # Spot: PANTONE Cool Gray 7 Process: c0, m0, y0, k25 RGB web: r198, g200, b202 Web he: #CCCCCC Spot: Pantone Black Process: c100, m100, y100, k100 RGB web: r0, g0, b0 Web he: # (07)

9 THE LOGO Secondary Colors Secondary Color Platte Spot: PANTONE 732 Process: c40, m74, y95, k51 RGB web: r95, g51, b22 Web he: # Spot: PANTONE 581 Process: c23, m20, y100, k83 RGB web: r60, g57, b0 Web he: # Spot: PANTONE 188 Process: c0, m90, y100, k74 RGB web: r96, g8, b0 Web he: # Spot: PANTONE 7485 Process: c20, m0, y69, k12 RGB web: r187, g201, b105 Web he: #bcc969 Spot: PANTONE 7541 Process: c14, m0, y16, k0 RGB web: r218, g237, b219 Web he: #daeddb Spot: PANTONE 7499 Process: c0, m6, y50, k0 RGB web: r255, g234, b149 Web he: #ffeb95 (08)

10 THE LOGO Colors Variations Full Coloured Logo symbol and logotype on a white or light coloured background. Full Coloured Logo symbol and white logotype on a black or dark coloured background. Grey Scale Logo symbol and logotype on a white or light coloured background. 1 Color Single color black logo on white or light colored background. 1 Color Single color corporate blue logo on white or light colored background. Reversed White Logo symbol and white logotype on a black or dark coloured background. Special Treatments Special situations, such as hotstamping allows for reproduction of the First National Bank logo to be in Gold /Silver. (09)

11 THE LOGO Background Control Whenver possible, use full color logo on a white background. Full color logo on 1st National Bank light green background. Full color logo symbol with reverse white logotype on 1st National Bank dark brown background. Full color logo on 1st National Bank light blue background. Full color logo symbol with reverse white logotype on 1st National Bank dark green background. Full color logo on 1st National Bank light yellow background. Full color logo symbol with reverse white logotype on 1st National Bank maroon background. Use the full color logo on a light photographic background as long as there is enough contrast for the logo to be legible. Full color logo symbol with reverse white logotype on a dark photographic background when there is not enough contrast for the black logotype to be legible. (10)

12 THE LOGO Background Misuse Full color logo is not suitable for reproduction on a primary color background. Use lighter shades from the secondary color platte. Full color logo symbol with reverse white logotype is not suitable for reproduction on light colored background. Use full color logo with black logo type. Do not use a tint,or lighter shade of the primary colors for a background. Use the reverse white logo. Do not use dark color backgrounds when full color logo with black logotype is used. Do not use full color logo symbol with reverse white logotype on a light photographic background. Use the full color logo symbol with back logotype. Do not use full color logo symbol with black logotype on a dark photographic background. Use the full color logo symbol with reverse white logotype. Reverse light logo does not provide sufficient contrast on some photgraphic backgrounds. Instead, use the full color logo symbol with black logotype. Never place the logo that gets lost on complicated photographic backgrounds. (11)

13 THE LOGO Product Logos (12)

14 THE TYPEFACES Futura Book BT abcdefghijklmnopqrstuvwyz abcdefghijklmnopqrstuvwyz a b c d e f g h i j k l m n o p q r s t u v w y z !@#$%&*(),.: Futura Book BT(Italic) abcdefghijklmnopqrstuvwyz abcdefghijklmnopqrstuvwyz a b c d e f g h i j k l m n o p q r s t u v w y z !@#$%&*(),.: Futura Light BT(Light) abcdefghijklmnopqrstuvwyz abcdefghijklmnopqrstuvwyz a b c d e f g h i j k l m n o p q r s t u v w y z !@#$%&*(),.: Futura Light BT(Light Italic) abcdefghijklmnopqrstuvwyz abcdefghijklmnopqrstuvwyz a b c d e f g h i j k l m n o p q r s t u v w y z !@#$%&*(),.: Futura Light Condensed BT (Italic) abcdefghijklmnopqrstuvwyz AbcDEfGHiJKlMNOPQRStUVWXYZ A B C D E F G H I J K L M N O P Q R S T U V W X Y Z !@#$%&*(),.: Futura Medium BT abcdefghijklmnopqrstuvwyz abcdefghijklmnopqrstuvwyz a b c d e f g h i j k l m n o p q r s t u v w y z !@#$%&*(),.: Futura Medium BT (Bold) abcdefghijklmnopqrstuvwyz abcdefghijklmnopqrstuvwyz a b c d e f g h i j k l m n o p q r s t u v w y z !@#$%&*(),.: Futura Medium Condensed BT (Italic) abcdefghijklmnopqrstuvwyz AbcDEfGHiJKLmNOPQRStUVWXYZ A B C D E F G H I J K L M N O P Q R S T U V W X Y Z !@#$%&*(),.: (13)

THE PHOTOGRAPHY The photography that 1st National Bank uses for various communications - from advertising to web sites - should convey the personalise, approachable and friendly engery that shows in

15 THE PHOTOGRAPHY The photography that 1st National Bank uses for various communications - from advertising to web sites - should convey the personalise, approachable and friendly engery that shows in the tagline Here...for YOU!, yet maintaining the professional and reliable image. There are three different different styles that may be used, depending on the communication. People photography, single product photography and product photography within an environment. People photography can show people with positive engery,enjoying life everywhere, every moments, satisfying them. Product photography should show the product at an engaging angle and on a white background with shadows. Product photography should always ensure that the featured product is being showed clearly and not lost within the environment. (14)

The photography can be focused on an individual or a group shot.

16 THE PHOTOGRAPHY People Photography People are always smiling having this positive engery that spreads across the entire photography. They are happy, satisfied and confident in life. The photography can be focused on an individual or a group shot. People photography can show people with positive engery,enjoying life everywhere, every moments, satisfying them. (15)

THE PHOTOGRAPHY Single Product Photography Images of products should appear at an engaging angle, show the dimensions of the products, and be shot against a white background with slight shadowing.

17 THE PHOTOGRAPHY Single Product Photography Images of products should appear at an engaging angle, show the dimensions of the products, and be shot against a white background with slight shadowing. The shoot of the product should be clear and with no hidden parts of the product in shadows unless unavoidable. Product photography should show the product at an engaging angle and on a white background with shadows. (16)

The products shoot should be clear and not camouflage within the environment.

18 THE PHOTOGRAPHY Product Photography (Environment) Showing the product in a real environment - a resturant, shopping mall, office, etc. allows for a sense of real life eperience. The products shoot should be clear and not camouflage within the environment. Product photography should always ensure that the featured product is being showed clearly and not lost within the environment. (17)

19 THE LAYOUT Basic Form Elements The information in the following section describes the elements that should be used in all marketing communications materials. There are si basic elements that, along with colours, typography and the use of visuals, will help to build a consistent 1st National Bank visual identity across the markets. The application of these 6 elements (the use of a visual area, a corporate blue horizontal bar, a gold vertical bar, an arch, a white tet field and a logo white space bar) are described here. There are also eamples of their use in the specific material sections, with templates, at the end of each material section. Corporate blue horizontal bar white tet field the arch Corporate gold vertical bar visual area Logo white space bar 6 basic elements should be used in all materials to build consistency of the 1st National Bank visual identity. All elements should be formed in straight lines. (18)

THE COMMUNICATIONS Single Page Ad 5% 5% 2% 5% Sed Sollicitudin Dictum Metus Nulla Nisl Magna Vehicula Quis Auctor Nues. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas quis eros.

20 THE COMMUNICATIONS Single Page Ad 5% 5% 2% 5% Sed Sollicitudin Dictum Metus Nulla Nisl Magna Vehicula Quis Auctor Nues. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas quis eros. Integer eu quam. Sed ultrices. Nulla velit. Sed imperdiet, purus ut interdum auctor, leo libero adipiscing leo, in porttitor eros lorem hendrerit nibh. Aenean sed orci in ante sodales dignissim. Nullam suscipit ultrices mauris. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Corporate blue horizontal bar Headline : Futura Book typo Sub-Headline : Futura Bold typo Body Copy: Futura Book typo Donec congue dui at libero. Sed sollicitudin dictum metus. Nulla nisl magna, vehicula quis, auctor nec, auctor id, ligula. Duis venenatis mi id lacinia lacus sapien consectetuer ante. Fine Print: Futura Book typo Height of the arch is always 2 times of the width of the gold bar, and width of the arch is always 2.5 times of the width of the gold bar 50% Corporate gold vertical bar Main Visual Creative 8.5% 1.5% Height of logo should be no less than 4 times the height of the blue bar, and width should be no less than 7 times the height of the blue bar. 1.5% 2.5% The space on the left and right must always be of equal width, and it is always half the width of the gold vertical bar. The featured cards must always be in line with the logotype. The height of the card is always half the height of the logo. (19)

21 THE COMMUNICATIONS Doublespread Ad Corporate blue horizontal bar Height of the arch is always 2 times of the width of the gold bar, and width of the arch is always 2.5 times of the width of the gold bar Main Visual Creative Headline : Futura Book typo Corporate gold vertical bar 5% 5% Sub-Headline : Futura Bold typo 5% 2% 5% 4% Sed Sollicitudin Dictum Metus Donec dui auro Nulla Nisl Magna Vehicula Quis Auctor Nues Nam Gravida Purus Eu Purus. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas quis eros. Integer eu quam. Sed ultrices. Nulla velit. Sed imperdiet, purus ut interdum auctor, leo libero adipiscing leo, in porttitor eros lorem hendrerit nibh. Aenean sed orci in ante sodales dignissim. Nullam suscipit ultrices mauris. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Nam nibh leo, semper dapibus, vestibulum at, lacinia consectetuer, sem. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Suspendisse nibh. Donec in quam. Etiam nulla lectus, vehicula sit amet, tempor a, commodo vitae, nibh. Nulla facilisi. Etiam metus. Duis sodales pellentesque felis. Morbi ut urna a dolor ultrices laoreet. Vivamus fringilla, dolor sed tempor suscipit, felis lorem imperdiet augue, eu scelerisque felis tortor non lectus. Nunc adipiscing, risus sed hendrerit tempus, ligula libero varius magna, quis aliquam lorem ipsum tristique pede. Donec id purus vel justo posuere malesuada. Vivamus sed dolor in dolor hendrerit dapibus. Ut dapibus sapien non sem. Phasellus at mi eu tellus tempor aliquam. Aliquam suscipit nisi non tellus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Aenean ultrices faucibus turpis. Fusce lobortis lectus 2% eget sem. Duis gravida justo. 11% 2% Donec congue dui at libero. Sed sollicitudin dictum metus. Nulla nisl magna, vehicula quis, auctor nec, auctor id, ligula. Body Copy: Futura Book typo 2.5% The space allowance is always half the width of the gold vertical bar. Body Copy: Futura Book typo The featured product s logo must always be in line with the logo. The height of the product s logo is always half the height of the logo. Height of logo should be no less than 5 times the height of the blue bar. (20)

22 THE COMMUNICATIONS Poster (Portrait Layout) 5% 5% 2% 5% Sed Sollicitudin Dictum Metus Nulla Nisl Magna Vehicula Quis Auctor Nues. Corporate blue horizontal bar Headline : Futura Book typo Sub-Headline : Futura Bold typo Height of the arch is always 2 times of the width of the gold bar, and width of the arch is always 2.5 times of the width of the gold bar Main Visual Creative 70% Vertical Gold bar 8.5% 1.5% Height of logo should be no less than 4 times the height of the blue bar, and width should be no less than 7 times the height of the blue bar. 1.5% 2.5% The space on the left and right must always be of equal width, and it is always half the width of the gold vertical bar. 10.4% The featured product s logo must always be in line with the logo. The height of the product s logo is always half the height of the logo. (21)

23 THE COMMUNICATIONS Poster (Landscape Layout) 5% Height of the arch is always 2 times of the width of the gold bar, and width of the arch is always 2.5 times of the width of the gold bar Corporate blue horizontal bar Main Visual Creative Corporate gold vertical bar 5% 2% 5% 70% 2% Sed Sollicitudin Dictum Metus Nulla Nisl Magna Vehicula Quis Auctor Nues. 11% 2% 2.5% The space on the left and right must always be of equal width, and it is always half the width of the gold vertical bar. The featured product s logo must always be in line with the logo. The height of the product s logo is always half the height of the logo. Sub-Headline : Futura Bold typo Headline : Futura Book typo Height of logo should be no less than 5 times the height of the blue bar. (22)

24 THE COMMUNICATIONS Don ts for Ads/Posters Never use other typefaces other than the approved corporate fonts Never change the layout or disformed the corporate grid from approved artworks. Never have the copies overflowing onto the main creative visual. (23)

25 THE COMMUNICATIONS Brochure Cover 5% 5% 2% 5% Sed SollicitudinD semper ictum vestibulum Nulla Nisl Magna Vehicula Quis Auctor Corporate blue horizontal bar Headline : Futura Book typo Sub-Headline : Futura Bold typo Height of the arch is always 2 times of the width of the gold bar, and width of the arch is always 2.5 times of the width of the gold bar Main Visual Creative 70% Vertical Gold bar 1.5% 1.5% 7% 2.5% The space on the left and right must always be of equal width, and it is always half the width of the gold vertical bar. Height of logo should be no less than 3 times the height of the blue bar, and width should be no less than 5 times the height of the blue bar. The featured product s logo must always be in line with the logo. The height of the product s logo is always half the height of the logo. (24)

26 THE COMMUNICATIONS Brochure Back Cover 5% 5% 2% 10% 2% 5% 1st National Bank P.O. Bo 578 Fort Collins, CO Futura Black Font size, 8pts Leading, 11pts (25)

THE COMMUNICATIONS Brochure Inside Spread Corporate blue horizontal bar Headline : Futura Book typo Subject title: Futura Bold typo Sub-Headline : Futura Bold typo 4% 4% 2% 4% Sed SollicitudinD

Cras vel purus. In consectetuer venenatis purus. Morbi eleifend urna facilisis orci. Ut non arcu. Pellentesque tristique pede eu enim. Fusce porttitor sem non lacus.

27 THE COMMUNICATIONS Brochure Inside Spread Corporate blue horizontal bar Headline : Futura Book typo Subject title: Futura Bold typo Sub-Headline : Futura Bold typo 4% 4% 2% 4% Sed SollicitudinD semper ictum vestibulum Nulla Nisl Magna Vehicula Quis Auctor Donec congue dui at libero. Sed sollicitudin dictum metus. Nulla nisl magna, vehicula quis, auctor nec. Duis venenatis mi id ante. Cras vel purus. In consectetuer venenatis purus. Morbi eleifend urna facilisis orci. Ut non arcu. Pellentesque tristique pede eu enim. Fusce porttitor sem non lacus. Donec mi felis, laoreet eu, aliquet quis, tempor vitae, mi. Proin eleifend. Nam nibh leo, semper dapibus, vestibulum at, lacinia consectetuer, sem. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Suspendisse nibh. Donec in quam. Etiam nulla lectus, vehicula sit amet, tempor a, commodo vitae, nibh. Nulla facilisi. Etiam metus. Duis sodales pellentesque felis. Morbi ut urna a dolor ultrices laoreet. Vivamus fringilla, dolor sed tempor suscipit, felis lorem imperdiet augue, eu scelerisque felis tortor non lectus. Nunc adipiscing, risus sed hendrerit tempus, ligula libero varius magna, quis aliquam lorem ipsum tristique pede. Donec id purus vel justo posuere malesuada. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas quis eros. Integer eu quam. Sed ultrices. Nulla velit. Sed imperdiet, purus ut interdum auctor, leo libero adipiscing leo, in porttitor eros lorem hendrerit nibh. Aenean sed orci in ante sodales dignissim. Nullam suscipit ultrices mauris. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Sed imperdiet consectetuer felis. Etiam fermentum ipsum at velit. Morbi dolor. Ut odio magna, gravida non, viverra eu, consectetuer blandit, odio. Nulla ultricies varius elit. Mauris tellus sem, pretium pulvinar, scelerisque eu, mattis id, nibh. Quisque vestibulum mi ut justo. Proin magna arcu, interdum a, condimentum a, cursus vel, est. Sed hendrerit neque. Nam gravida purus eu purus. In lacus sapien, viverra ut, interdum nec, hendrerit imperdiet, ligula. Nulla tempor consectetuer nisi. Aenean placerat cursus dui. Mauris sollicitudin sollicitudin felis. Suspendisse potenti. Sed ornare est eu tellus. Morbi non nulla. Cras porta libero sit amet mi. Duis cursus. Vivamus commodo fermentum pede. Vivamus sed dolor in dolor hendrerit dapibus. Ut dapibus sapien non sem. Phasellus at mi eu tellus tempor aliquam. Aliquam suscipit nisi non tellus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Aenean ultrices faucibus turpis. Fusce lobortis lectus eget sem. Duis gravida justo. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; In sit amet magna vel felis lacinia auctor. Praesent facilisis adipiscing pede. Vivamus sollicitudin, velit eu ornare pharetra, elit magna euismod turpis, eu condimentum diam massa id ipsum. Donec commodo felis at diam. 4% Donec congue dui at liberoed sollicit Nulla nisl magna, vehicula quis, auctor nec, auctor id, ligula. Duis venenatis mi id ante. Cras vel purus. In consectetuer venenatis purus. Morbi eleifend urna facilisis orci. Ut non arcu. Pellentesque tristique pede eu enim. Fusce porttitor sem non lacus. Donec mi felis, laoreet eu, aliquet quis, tempor vitae, mi. Proin eleifend. Nam nibh leo, semper dapibus, vestibulum at, lacinia consectetuer, sem. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Suspendisse nibh. Donec in quam. Etiam nulla lectus, vehicula sit amet, tempor a, commodo vitae, nibh. Nulla facilisi. Etiam metus. Duis sodales pellentesque felis. Morbi ut urna a dolor ultrices laoreet. Vivamus fringilla, dolor sed tempor suscipit, felis lorem imperdiet augue, eu scelerisque felis tortor non lectus. Nunc adipiscing, risus sed hendrerit tempus, ligula libero varius magna, quis aliquam lorem ipsum tristique pede. Donec id purus vel justo posuere malesuada. Donec congue dui at libero. Sed sollicitudin dictum metus. Nulla nisl magna, vehicula quis, auctor nec, auctor id, ligula. Duis venenatis mi id ante. Cras vel purus. In consectetuer venenatis purus. Morbi eleifend urna facilisis orci. Ut non arcu. Donec congue dui at libero. Sed sollicitudin dictum metus. Nulla nisl magna, vehicula quis, auctor nec, auctor id, ligula. Duis venenatis mi id ante. Cras vel purus. In consectetuer venenatis purus. Morbi eleifend urna facilisis orci. Ut non arcu. Pellentesque tristique pede eu enim. Fusce porttitor sem non lacus. Donec mi felis, laoreet eu, aliquet quis, tempor vitae, mi. Proin eleifend. Nam nibh leo, semper dapibus, vestibulum at, lacinia consectetuer, sem. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Suspendisse nibh. Donec in quam. Etiam nulla lectus, vehicula sit amet, tempor a, commodo vitae, nibh. Nulla facilisi. Etiam metus. Duis sodales pellentesque felis. Morbi ut urna a dolor ultrices laoreet. Vivamus fringilla, dolor sed tempor suscipit, felis lorem imperdiet augue, eu scelerisque felis tortor non lectus. Nunc adipiscing, risus sed hendrerit tempus, ligula libero varius magna, quis aliquam lorem ipsum tristique pede. Donec id purus vel justo posuere malesuada. Nam gravida purus eu purus. In lacus sapien, viverra ut, interdum nec, hendrerit imperdiet, ligula. Nulla tempor consectetuer nisi. Aenean placerat cursus dui. Mauris sollicitudin sollicitudin felis. Suspendisse potenti. 4% 4% 4% 4% Space allowance between the header/image/ copy should never go smaller than the height of the blue corporate bar. Body Copy: Futura Book typo. Size of body copy should never go below 8pt. Layout of copy should never eceed the tet boundary. (26)

28 THE COMMUNICATIONS Credit Card 85mm 55mm Height of the arch is always 2 times of the height of the gold bar 2mm 1mm Height of logo must be at least 15mm Height of the gold bar is always 2 times of the height of the blue bar The spacing on the left and right must always be equal (27)

29 THE COMMUNICATIONS Horizontal Billboards Below are eamples of billboards that range in proportion from square (1:1) to etremely long (7:1). Follow the standard rules of use of the boards on billboards up to a 3:1 proportion. Always observe clear space requirements for the 1st National Bank logo. 1:1 Logo only Logo only 3:1 Logo only Logo, headline and image Logo, headline, products s logo and image 7:1 Lorem Ipsum Dolor Sit Amet Consectetuer Logo, headline, product s logo and image Lorem Ipsum Dolor Sit Amet Donec congue dui at Logo, headline and image (28)

30 THE COMMUNICATIONS Billboards with logo only 1:1 7% 7% 10% 7% 7% 7% 7% 3:1 7% 10% 15% 15% (29)

31 THE COMMUNICATIONS 3:1 Billboards 7% 10% 30% Height of the arch is always 2 times of the width of the gold bar, and width of the arch is always 2.5 times of the width of the gold bar 10% 15% 10% 120% 15% Logo, headline and image 7% 10% 25% Height of the arch is always 2 times of the width of the gold bar, and width of the arch is always 2.5 times of the width of the gold bar 10% 15% 10% 120% 15% Logo, headline, products s logo and image (30)

32 THE COMMUNICATIONS 7:1 Billboards Height of the arch is always 2 times of the width of the gold bar, and width of the arch is always 2.5 times of the width of the gold bar 7% 10% 40% Lorem Ipsum Dolor Sit Amet Consectetuer 10% 15% 10% 300% 15% Logo, headline, products s logo and image Height of the arch is always 2 times of the width of the gold bar, and width of the arch is always 2.5 times of the width of the gold bar 7% 10% Lorem Ipsum Dolor Sit Amet Donec congue dui at 30% 10% 15% 10% 480% 15% Logo, headline and image (31)

33 THE COMMUNICATIONS Signages (Horizontal) 1:1 7% 10% 7% 7% 3:1 7% 10% 15% 15% Preferred ratio 7:1 3:1 Ration over 3:1, takes the basic frame of 3:1. (32)

34 THE COMMUNICATIONS Signages (Vertical) 2:1 3:1 1:1 21% 7% 2:1 10% 7% 7% 30% 7% 7% Preferred ratio Ration over 2:1, takes the basic frame of 2:1. (33)

35 THE COMMUNICATIONS Commerical Endframe If approved by the 1st National Bank Management team, the logo may be animated, so long the animation ends as the full complete logo on one of the following approved backgrounds: White, black, light yellow and light blue. Full color logo on a white background. Full Coloured Logo symbol and white logotype on a black background. Full color logo on 1st National Bank light yellow background. Full color logo on 1st National Bank light blue background. (34)

36 THE COMMUNICATIONS Website /2 /2 The logo should be in the same size and position in every page. The navigation bar should appear at the top and in the same position on each page. Links should work as drop-down menus. Tet should always be in html verdana Content/product banners (35)

37 THE CORPORATE Letterhead 8pt, Futura Bold 8pt, Futura Book See Net Page for actual size of letterhead (36)

38 1st National Bank P.O. Bo 578 Fort Collins, CO

39 THE CORPORATE Businesscard William P. Aleandar GENERAL MANAGER Marketing Department Name, Futura Bk Book, 11pts Title, Futura Bk Bold, 7pts Department, Futura Bk Book, 7pts Logo 1st National Bank P.O. Bo 578 Fort Collins, CO Tel: Fa: Mobile: Bank Name Futura Bk Bold, 6pts Address/Contact details Futura Bk Book, 6pts 7mm 5mm 5mm 5mm William P. Aleandar GENERAL MANAGER Marketing Department 2mm 5mm 8mm 19.5mm 5mm 1st National Bank P.O. Bo 578 Fort Collins, CO Tel: Fa: Mobile: (38)

40 The Specialty Items Mugs (39)

41 The Specialty Items Uniform (White Polo Tee) Front Back (40)

42 The Specialty Items Uniform (Black Polo Tee) Front Back (41)

43 The Specialty Items Watch (42)

44 The Specialty Items Car Decal (43)

PREZI. Online Companies. Pick an online company and discuss the following DUE. Requirements:

PREZI. Online Companies. Pick an online company and discuss the following DUE. Requirements: PREZI DUE Online Companies Pick an online company and discuss the following Requirements: A total of 10 frames Pick a theme Show at least 4 different images Use at least 2 different shapes as part of the