#RTLOnTheMove How RTL Radio in France is banking on its new season

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1 week 37 / 11 September 2014 German Radio Awards! #RTLOnTheMove How RTL Radio in France is banking on its new season German Radio triumphs with Arno und die Morgencrew Germany Dmexco 2014: Anke Schäferkordt on the future of online video Germany European Qualifiers: up to million viewers watched the opening match

2 Germany Germany week 37 / 11 September 2014 German Awards! Radio #RTLOnTheMove How RTL Radio in France is banking on its new season German Radio triumphs with Arno und die Morgencrew Dmexco 2014: Anke Schäferkordt on the future of online video European Qualifiers: up to million viewers watched the opening match Cover Traditional group photo on rue Bayard for the RTL Radio new season Abaca Press pour RTL Publisher RTL Group 45, Bd Pierre Frieden L-1543 Luxembourg Editor, Design, Production RTL Group Corporate Communications & Marketing Think before you print backstage.rtlgroup.com backstage.rtlgroup.fr backstage.rtlgroup.de

p.8 9 Online video is our biggest growth

3 QUICK VIEW Arno und die Morgencrew win German Radio Award RTL Radio Deutschland p.8 9 Online video is our biggest growth segment RTL Group p Standing still is dangerous RTL Radio p.4 7 European Qualifiers: Up to million viewers watched the opening match RTL Television p.12 Big Picture p.13 SHORT NEWS p.14 15

On 4 September 2014, RTL Radio in France unveiled the new features of its 2014/15 schedule in the form of a radio show in this case, Les Grosses Têtes on which the radio station is banking on this

4 On 4 September 2014, RTL Radio in France unveiled the new features of its 2014/15 schedule in the form of a radio show in this case, Les Grosses Têtes on which the radio station is banking on this season. By giving its key timeslots programmes a major facelift, the French radio station is aspiring to open a fresh chapter in RTL Radio s history. STANDING STILL IS DANGEROUS France 11 September 2014 RTL Radio Abaca Press pour RTL Christopher Baldelli (centre), Jacques Expert (left) and Jacques Esnous (right) 4

In front of a crowd of journalists specially convened at RTL Radio s Grand Studio on rue Bayard in Paris, Christopher Baldelli, CEO of RTL Radio in France, cut to the chase: RTL is making changes

5 In front of a crowd of journalists specially convened at RTL Radio s Grand Studio on rue Bayard in Paris, Christopher Baldelli, CEO of RTL Radio in France, cut to the chase: RTL is making changes because the world is changing too ( ) standing still is dangerous. The evidence of this statement is there for all to see, as Baldelli further explained: Over the past fi ve years we ve already changed 90 per cent of our programme schedule a bold move for a medium once thought to be dependent on listeners habits and loyalty. OVER THE PAST FIVE YEARS WE VE ALREADY CHANGED 90 PER CENT OF OUR PROGRAMME SCHEDULE Christopher Baldelli Amidst an ongoing digital revolution, competition in the French radio sector has never been fi ercer. RTL Radio, the leading general-interest radio station in France, and the top-ranking station in terms of audience share, commanding no less than 11.1 per cent 1 (the only radio broadcaster to have crossed the 10-point threshold), is currently second in terms of its cumulative audience 2, behind NRJ (editor s note: RTL Radio also ended last season with the highest ratings for its morning and evening shows, across all audience criteria). Abaca Press pour RTL This new chapter in RTL Radio s history could not be complete without the arrival of TV and radio presenter Laurent Ruquier, who left the studios of neighbouring Europe 1, to take the helm of Les Grosses Têtes from Philippe Bouvard (who will continue to feature on the weekend show Allô Bouvard). In the traditional end-of-season exchange of presenters, Laurent Ruquier is the radio station s biggest catch of the past couple of years, and his arrival at rue Bayard helps the station rise to a major challenge: Bouvard s previous departure at the end of 2000 triggered a signifi cant drop in RTL Radio s audience fi gures, forcing the station to swiftly recall its emblematic presenter. Christopher Baldelli (right) and Laurent Ruquier The morning show, weekday evenings and Laurent Ruquier in the place of honour Despite this scenario, a confi dent and buoyant Christopher Baldelli also spoke about the new meticulously crafted programme schedule put together by News Director Jacques Esnous and Programme Director Jacques Expert. For starters, Yves Calvi s arrival to present the morning show RTL Matin the prime time slot for radio replacing former host Laurent Bazin, and the substitution of the football coverage on weekday evenings with the discovery programme La curiosité est un vilain défaut, constitute major changes for the radio station. None the less, RTL Radio s team are very careful when implementing changes which, rather than constituting a knee-jerk reaction to lower ratings attributable to economic factors, instead embody RTL s identity and enterprise, Baldelli stressed. Moreover, they are positive structural choices designed to yield long-term benefi ts, he added. THESE CHANGES ARE POSITIVE STRUCTURAL CHOICES DESIGNED TO YIELD LONG-TERM BENEFITS Christopher Baldelli It was understandable, then, that Christopher Baldelli chose to remain cautious about his expectations of the renewal of the fl agship programme: We are not expecting the programme to do as well in the short term as it did under Philippe Bouvard s tenure, but we do expect this to happen eventually. The objective is to remain the leader in this slot, Baldelli stressed. To achieve this, RTL Radio is going to great lengths to not alter the spirit of the programme, and is also banking on the magnetic personality and talents of its new presenter, which made Europe 1 so successful in this slot over the past 15 years. Next > 1 According to the audience ratings published by Médiamétrie, covering the period April to June The cumulative audience of a radio station is the number or proportion of different listeners tuning in to a given radio station for at least one second during a set period of time. 5

Abaca Press pour RTL The press conference in RTL Radio s Grand Studio Abaca Press pour RTL Laurent Ruquier LAURENT RUQUIER S CAREER 1991 Rien à Cirer (France Inter) 1999 On va s gêner (Europe 1) 2006

coup for RTL, Le Monde (20 March 2014) Sending shockwaves through the radio sector, Les Echos (19 March 2014) A major move by a major radio presenter, Le Figaro (20 March 2014) When asked how

6 Abaca Press pour RTL The press conference in RTL Radio s Grand Studio Abaca Press pour RTL Laurent Ruquier LAURENT RUQUIER S CAREER 1991 Rien à Cirer (France Inter) 1999 On va s gêner (Europe 1) 2006 On n est pas couché (France 2) 2014 Les Grosses Têtes (RTL Radio) THE OBJECTIVE IS TO REMAIN THE LEADER IN THIS SLOT Christopher Baldelli THE PRESS S REACTION TO RUQUIER S SWITCH TO RTL RADIO A fine coup for RTL, Le Monde (20 March 2014) Sending shockwaves through the radio sector, Les Echos (19 March 2014) A major move by a major radio presenter, Le Figaro (20 March 2014) When asked how strongly he desires to close the gap with NRJ in terms of RTL Radio s cumulative audience, Baldelli picked his words carefully: I m not making any forecasts. Our main criterion is audience share, which takes into account the listening duration, which in our view has greater signifi cance in the market owing to its economic value. He then concluded: The new schedule is about more than merely changing our programmes. It is an attempt to capture the essence of the present-day and future spirit of RTL. Next > 6

Elodie Grégoire Yves Calvi (RTL Matin), Laurent Ruquier (Les Grosses Têtes) and Thomas Hugues with Sidonie Bonnec (La curiosité est un vilain défaut) An increasingly digital RTL Radio During the

of RTL Radio s digital productions, had yielded such promising and fruitful results. RTL.fr is France s most popular radio website, among the top 20 news websites and, during last spring s municipal elections, its audience propelled it into a thirteenth place.

Group and Lagardère, aiming to ensure a tighter control of their distribution, following the emergence of global platforms developed in the USA.

7 Elodie Grégoire Yves Calvi (RTL Matin), Laurent Ruquier (Les Grosses Têtes) and Thomas Hugues with Sidonie Bonnec (La curiosité est un vilain défaut) An increasingly digital RTL Radio During the press conference the radio station also communicated that it was also very happy with its efforts to step up its digital activities and that its Renaissance project, geared towards reorganising all of RTL Radio s digital productions, had yielded such promising and fruitful results. RTL.fr is France s most popular radio website, among the top 20 news websites and, during last spring s municipal elections, its audience propelled it into a thirteenth place. The end of September 2014 will also see another landmark development: the launch of RTL Radio s Direct Radio online platform, produced in a collaborative effort with Radio France, NextRadioTV, NRJ Group and Lagardère, aiming to ensure a tighter control of their distribution, following the emergence of global platforms developed in the USA. NEW SEASON HIGHLIGHTS RTL Matin (7:00-9:30), Monday to Friday, Y. Calvi Ça peut vous arriver (9:30-11:00), Monday to Friday, J. Courbet A la bonne heure (11:00-12:30), Monday to Friday, S. Bern RTL Midi (12:30-14:00), Monday to Friday, V. Parizot & C. Rebière L heure du crime (14:00-15:00), Monday to Friday, J. Pradel On est fait pour s entendre (15:00-16:00), Monday to Friday, F. Flament Les Grosses Têtes (16:00-18:00), Monday to Sunday, L. Ruquier RTL Soir (18:00-20:00), Monday to Thursday, M-O. Fogiel Watch the new RTL Radio trailer La Curiosité est un vilain défaut (20:00-22:00), Monday to Thursday, T. Hugues/S. Bonnec 7

ARNO UND DIE MORGENCREW WIN GERMAN RADIO AWARD RTL Radio Deutschland The German Radio Award for the Best morning show category went to Arno und die Morgencrew (Arno And The Morning Crew) on 104.6 RTL.

8 ARNO UND DIE MORGENCREW WIN GERMAN RADIO AWARD RTL Radio Deutschland The German Radio Award for the Best morning show category went to Arno und die Morgencrew (Arno And The Morning Crew) on RTL. Germany 8 September 2014 German comedian Wolfgang Trepper presented the Grimme-Jury s award to the show s two presenters Katja Desens and Arno Müller at the gala event in Hamburg The Grimme Institute s panel of judges considered that the morning show was outstanding. On RTL, Katja Desens and Arno Müller provide everything to make a successful morning show. And they have been doing so for over 20 years at the highest professional level. Arno und die Morgencrew which is broadcast every weekday morning has become an institution in Berlin. It is seen as the mother of all German morning shows and has been setting innovative benchmarks for the whole industry for many years. The programme entertains listeners with creative topical items, hilarious comedies, reliable news, service and major competitions. Next > 8

9 Gert Zimmer, CEO RTL Radio Deutschland, commented: The German Radio Award is a well-earned reward for the show s format and style, which has been running successfully for over 20 years. Katja Desens and Arno Müller are able to establish a close link with their listeners through plenty of humour, personality and by taking pleasure in their work. They are irreplaceable, often imitated but never equalled. I would like to congratulate the team on this great achievement. Stephan Schmitter, Managing Director of RTL Radio Center Berlin, added: I am delighted for my team! The award is a fantastic reward and confi rmation of the intensive work they put in every day to create Berlin s most successful morning show! For Arno Müller it is not the fi rst award he has received from the Grimme-Jury. In 2012 he received a lifetime achievement award. Last year, Jürgen Kerbel won the German Radio Award for the Best Comedy for his comedy format Ungefragt Nachgefragt, which is a regular feature on Arno und die Morgencrew. THE BEST RADIO MANAGERS In its latest edition, the Kress Report names the top ten radio managers in Germany. The list also includes managers of RTL Radio Deutschland: At number four is Arno Müller, Programme Director and presenter at RTL. Kress wrote: Two years ago Arno Müller, Programme Director and presenter at RTL, received the German Radio Award for Lifetime Achievement far too early, as he says himself. He is certainly not planning to retire any time soon. He wants to remain loyal to RTL until the end. At number three is Stephan Schmitter, Managing Director of RTL Radio Center Berlin. Kress added: The Munich-born manager, who has been running RTL Radio Center Berlin since 2007, understands that radio waves are media brands which have to entertain the listeners not only through the air but also in the real and digital world. 9

ONLINE VIDEO IS OUR BIGGEST GROWTH SEGMENT RTL Group In an interview with Wirtschaftswoche s departing Chief Editor, Roland Tichy, at the digital marketing tradeshow Dmexco, Anke Schäferkordt, Co-CEO

Luxembourg 11 September 2014 The Debate Hall was very well fi lled when Roland Tichy introduced Anke Schäferkordt as the Queen of German Television.

10 ONLINE VIDEO IS OUR BIGGEST GROWTH SEGMENT RTL Group In an interview with Wirtschaftswoche s departing Chief Editor, Roland Tichy, at the digital marketing tradeshow Dmexco, Anke Schäferkordt, Co-CEO of RTL Group and CEO of Mediengruppe RTL Deutschland, spoke about the future of online video. Luxembourg 11 September 2014 The Debate Hall was very well fi lled when Roland Tichy introduced Anke Schäferkordt as the Queen of German Television. In their conversation about changes in media use, Schäferkordt emphasised that digitisation has changed the TV landscape and we were active participants in this development. We see ourselves as a provider of video on all platforms and screens. Online video is RTL Group s biggest growth segment. Schäferkordt freely admits that she herself feels very much at home on all screens whether computer, mobile phones, tablets or classic TV screens, as they surrendered willingly. Last year, 45 million video-enabled devices were sold I see this as a great opportunity for us, says Schäferkordt. Roland Tichy (on the right) introduced Schäferkordt as the Queen of German Television As CEO of Mediengruppe RTL Deutschland, she addressed the fragmentation that accompanies digitisation, at an early stage. Schäferkordt says the trend will continue: The major networks the big fi ve will continue to lose market share overall. It will become more and more difficult to generate any kind of mainstream. By the same token, however, she said this means that large reach becomes all the more valuable for advertisers. Next > 10

Schäferkordt emphasised that digitisation has changed the TV landscape and we were active participants in this development As a TV company, Schäferkordt explained, RTL Group traditionally focuses on

11 Schäferkordt emphasised that digitisation has changed the TV landscape and we were active participants in this development As a TV company, Schäferkordt explained, RTL Group traditionally focuses on quality long-form content such as movies, shows and series. Meanwhile, in the course of digitisation, it is initially mostly short-form, user-generated content that is being watched online. Nowadays, this content can be monetised as well: The market for user-generated content has become more professional over the past few years, which makes it more marketable, noted Schäferkordt. That is why RTL Group has invested heavily in this area especially in North America e.g. with its investment in the Multichannel Network BroadbandTV. While sales currently amount to merely a single-digit percentage of the volumes generated by TV advertising, Schäferkordt is certain: The revenue will come. Advertising will increasingly go where the users are. In essence, RTL Group s focus is on transforming the core business, said Schäferkordt and that is video. The idea is to monetise it appropriately. In online video advertising, Schäferkordt states there would be more automation in the future. While the marketing of linear TV will continue to be a person-to-person business, the trend is increasingly towards automation, particularly in the area of short-form content, concluded Schäferkordt which is why RTL Group recently invested in the SpotXchange platform. FIRST AGREEMENTS At the Dmecxo, Spotxchange announced that it reached the first agreements with the European operations of RTL Group, including IP Deutschland s Netzathleten Media and RTL Nederland s Videostrip. Netzathleten Media and SpotXchange will form a strategic platform partnership. Netzathleten Media will rely exclusively on SpotXchange s supply side technology to connect and control the video inventory of the publishers bundled in ten content networks at Netzathleten Media. In addition, an integration in the Netzathleten Media interface will give publishers a central overview of the marketed video and display inventory in the future. The two partners also intend to cooperate closely on developing innovative forms of video advertising to create additional revenue opportunities and cater to the particular appetite and needs of content networks. SpotXchange has also signed a strategic partnership with RTL Nederland s Videostrip, the leading online video advertising network in the Netherlands. Videostrip will connect its proprietary Admatcher technology with the supply side technology from SpotXchange to further enhance yield for their publishers. The Dutch market is increasingly adopting programmatic video solutions to access available inventory at scale. SpotXchange s technology allows Videostrip publishers to tap into this growing pool of international and domestic programmatic demand. 11

12 EUROPEAN QUALIFIERS: UP TO MILLION VIEWERS WATCHED THE OPENING MATCH RTL Television The qualifying round for the 2016 European Football Championship has gotten off to an excellent start, with a victorious German team and outstanding ratings for RTL Television. Germany 9 September 2014 Presenter Florian König in the new RTL Television studio Germany s 2:1 victory against Scotland in the fi rst of ten European Championship qualifying matches was watched by an average million viewers on RTL Television on the night of Sunday 7 September. The market share among all viewers (aged 3 and up) was 34 per cent, and 34 per cent among 14- to 59-year-olds as well. During the fi rst half from 20:45, 9.98 million people tuned in for the RTL Television broadcast, climbing to million in the second half. Viewership peaked at million (44.8 percent of the market), just before the fi nal whistle at 22:30. This is a gratifyingly successful premiere for RTL Television s transmission of offi cial matches involving the world champion German football team. Last year, the Cologne-based broadcaster had secured the TV rights to the European qualifi ers for Euro 2016 in France and beyond, as well as to the ten qualifying games for the 2018 World Cup in Russia. On Monday 8 September, the industry newswire DWDL ran the fi tting headline RTL Nabs Dream Start to European Championship Qualifying. With its average million viewers, the RTL Television broadcast of the qualifying match scored nearly half a million viewers more than last Wednesday s friendly between Germany and Argentina on ZDF (10.42 million). On Sunday, RTL s football broadcast was by far the most-watched TV programme. Its nearly nine-hour sports offer also secured RTL Television 17.7 per cent of the total audience market on Sunday, ahead of ARD (10.4 percent) and ZDF (9.6 percent). Among 14-to 59-year-olds, too, RTL Television was number one, ahead of ProSieben (9.4 percent), ARD (7.5 percent) and SAT.1 (7.2 percent), with 18.5 percent of the market. RTL Television s next broadcasts of the German team qualifying matches will be on 11 October against Poland (in Warsaw) and on 14 October against Ireland (in Gelsenkirchen). 12

When love breaks all records Over 6.0 million viewers watched the episode of L Amour est dans le pré (Farmer Wants A Wife), broadcast on Monday 8 September at 20:50 on M6. With a peak of 6.

13 When love breaks all records Over 6.0 million viewers watched the episode of L Amour est dans le pré (Farmer Wants A Wife), broadcast on Monday 8 September at 20:50 on M6. With a peak of 6.7 million viewers, the programme s excellent performances made M6 the most popular channel that evening, both among the target group of housewives under 50 with an audience share 36.4 per cent, and with the general public (26.8 per cent) a new record for the format this season.

SHORT NEWS 1/2 BroadbandTV reboots gamer network BroadbandTV On 3 September 2014, BroadbandTV announced the rebranding of its gaming company network TGN.

Canada 5 September 2014 Super RTL modernises its pre-school programme Super RTL On 8 September Toggolino was relaunched with a much greater TV presence.

Germany 8 September 2014 Focusing on competition RTL-TVI From 8 September 2014, the new general knowledge quiz show Je le savais (What Do I Know) was broadcast on the fl agship Belgian

14 SHORT NEWS 1/2 BroadbandTV reboots gamer network BroadbandTV On 3 September 2014, BroadbandTV announced the rebranding of its gaming company network TGN. BroadbandTV s rebranding of TGN sees the launch of nine new shows on Youtube, two live shows on Twitch and the creation of over 1,000 new digital assets. Canada 5 September 2014 Super RTL modernises its pre-school programme Super RTL On 8 September Toggolino was relaunched with a much greater TV presence. Super RTL is supporting this by launching a marketing campaign with the Muhpiduh catchphrase. Germany 8 September 2014 Focusing on competition RTL-TVI From 8 September 2014, the new general knowledge quiz show Je le savais (What Do I Know) was broadcast on the fl agship Belgian channel RTL-TVI. The premiere attracted 397,300 viewers, achieving a total audience share of 25 per cent. Belgium 9 September 2014 Antena 3 Noticias gets a new look Atresmedia On Tuesday 9 September, 2014, the main news programme of Atresmedia s fl agship channel opened the new season with an updated look and some changes to its news team. Spain 9 September

SHORT NEWS 2/2 Asia s Got Talent to debut in 2015 FremantleMedia A pan-asian version of the record-breaking FremantleMedia Got Talent format has been commissioned

Asia s Got Talent will debut in early 2015 on AXN, the number one English general entertainment channel in Asia, which spans 20 territories including South East

United Kingdom 9 September 2014 Gojimag: the well-being partner from RTL Belgium RTL New Media On 8 September 2014, RTL New Media, RTL Belgium s digital branch,

15 SHORT NEWS 2/2 Asia s Got Talent to debut in 2015 FremantleMedia A pan-asian version of the record-breaking FremantleMedia Got Talent format has been commissioned by Sony Pictures Television Networks Asia. Asia s Got Talent will debut in early 2015 on AXN, the number one English general entertainment channel in Asia, which spans 20 territories including South East Asia, South Korea, Hong Kong and Taiwan. United Kingdom 9 September 2014 Gojimag: the well-being partner from RTL Belgium RTL New Media On 8 September 2014, RTL New Media, RTL Belgium s digital branch, launched Gojimag, an online magazine that focuses on the well-being of Internet users. Belgium 10 September 2014 Wheelchair athlete wins RTL media award for sport and volunteering RTL Television This year s Commit Award was presented on Tuesday 9 September at IFA in Berlin. First place at RTL s media award for sport and volunteering went to 29-year-old rehab athlete Kerstin Wolf. Germany 11 September

16 More about Backstage BACKSTAGE IS AVAILABLE IN THREE LANGUAGES You can read Backstage in your preferred language in English, German or French. DAILY NEWS FROM ACROSS THE GROUP DIRECTLY IN YOUR INBOX In addition to the weekly newsletter we offer to registered users a daily newsletter available in three languages. AT RTL GROUP, WE CARE RTL Group is committed to effectively combine business success with socially responsible actions towards local communities and to protect the environment. Visit the Corporate Responsibility news section on Backstage (CR news) and fi nd out how RTL Group aims to improve the societies in which we operate. backstage.rtlgroup.com backstage.rtlgroup.fr backstage.rtlgroup.de For more information, don t hesitate to contact the editorial team: Backstage@rtlgroup.com

INTO 2014 Solid results, new channel launches and significant US acquisition in first quarter

week 19 / 8 May 2014 GOOD START INTO 2014 Solid results, new channel launches and significant US acquisition in first quarter United Kingdom FremantleMedia and STV to develop Scottish drama Germany Tweet