Eileen Kramer without whom I shudder to think

Transcription

1 Welcome to the 18 th HPA Tech Retreat Thanks to you, all sponsors, speakers, & especially Eileen Kramer without whom I shudder to think John no problem Luff Dictator of Demos HPA Board, TR Committee, Staff, session Moderators: Ron Burdett, Michael Cioni,, Sean Cooney, Matthew Goldman, Seth Hallen, Andrea Kalas,, Debra Kaufman, Anthony Magliocco,, Jerry Pierce, Peter Putman, Phil Squyres,, Jim Taylor Charles Poynton and ATSC Mark Schubin, HPA Technology Retreat, 2012 February 15 1

2 Mark Your Calendars! 19 th HPA Tech Retreat Week of February 18 through 22, 2013 Hyatt Grand Champions, Indian Wells Submit proposals as soon as you d d like (deadline will be in October): TVMark@EarthLink.Net if you don t t get a response, I probably haven t t received your proposal Mark Schubin, HPA Technology Retreat, 2012 February 15 2

3 The Basics The schedule rules Verizon Wireless time Power available most places, Wi-Fi in room SSID: HPA Password: hollywood2012 Demo Rooms are open until 7:30 pm today, tomorrow 8:30 am to 4 pm No demos Friday Indian Wells Ballroom Mesquite (exit & turn right) Lunch at the terrace and lawn off the foyer Breakfast-roundtables roundtables in the Desert Vista ballroom; topic lists posted at doors Slots still available. If you d d like to moderate one Thursday and/or Friday morning, tell me the topic ASAP Thursday 8:45 Digital Commercial Slates, with ANA Mark Schubin, HPA Technology Retreat, 2012 February 15 3

4 Quizzes: The Basics Part II all are eligible (except me); any research ok place entries in bowl by session end (quiz #5 by last refreshment break) have name and quiz # on entry no penalty for wrong answers currently open: Quiz 1: What key technology of our industry was publicly introduced at the 1876 World s s Fair? Quiz 5: Asked what he might introduce there, Thomas Edison seemingly predicted he d d demo what HPA-related tech at which World s s Fair? prize: Panasonic DMP-BDT110 3D networked Blu-ray player with widgets for Vudu,, Netflix, Pandora, Skype, etc., and the Viera Cast suite, courtesy of Peter Putman, ROAM Consulting Mark Schubin, HPA Technology Retreat, 2012 February 15 4

5 The Basics Part III Speakers: Send or give presentations to Eileen or Max for posting (Max is at the computer) No recording please (except for personal use) Door prizes Friday afternoon be there! (arranged by Peter Putman, ROAM Consulting) Channel Master DTV converter Epson multimedia viewer LG cell phones LG portable DTV/DVD combos Kramer cables & DA Monster HD Calibration DVD On-Air Solution PC DTV rcvr Vudu receiver w/wifi Xbox Kinect w/dance Central 2 Mark Schubin, HPA Technology Retreat, 2012 February 15 5

6 The Basics Part IV Be nice! computer sounds muted communications devices on vibrate all calls and conversations outside the room WiFi: : Again, SSID-HPA, PW: hollywood2012 Please fill out evaluations (links at reg. table) New: Please vote for favorite demo winner presents at HPA Post NAB Presentations link: or go to the HPA website, click on the program page, & replace the number with Mark Schubin, HPA Technology Retreat, 2012 February 15 6

7 Technology Year in Review 26 th (or 77 th ) annual This Is the Year of HDTV 3 rd Leichtman: : 69% HHs,, ~ 1 / 3 have 2+ Nielsen 11 Q1: perception of 75 HD channels still not press bridges (pool feeds): analog NTSC (digital component 1981) mono (stereo TV sound 1984) 4:3 (16:9 1985) still shoot-&-protect for 4:3 rd (or 84 th ) annual This Is the Year of 3DTV 5 of top movies in 3D (6 of 10 in 2010) U.S. movie BO continues to decline ($$ & audience) ,283M admissions: lowest since 1995 (pop. up 19%) Mark Schubin, HPA Technology Retreat, 2012 February 15 7

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10 TV Viewing For Americans, watching TV is almost a full-time job Rapid TV News Less Internet or mobile, 35:08/wk/pers downloads/2012/cross-platform platform-report-q html Mark Schubin, HPA Technology Retreat, 2012 February 15 10

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13 /mediauniverse/ Mark Schubin, HPA Technology Retreat, 2012 February 15 13

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15 35:08 + mobile + streaming = 35:42 Top-3 3 audience: Super Bowl 12, 11, 10 Mark Schubin, HPA Technology Retreat, 2012 February 15 15

16 Do viewers like the ads more than the programs? Mark Schubin, HPA Technology Retreat, 2012 February 15 16

17 CEA Household Penetration, Jan 2012 TV: peaked at 99% 09/10, now 96% radio steady at 98% DTV/HDTV: holding at 88%/87% separate surround sound systems growing to 39% LCD (72%) & plasma (18%) both still growing projection TV down to 11% Cable (42%) and satellite (31%) STBs steady those could be feeding analog TVs Component DVD peaked at 95% 11, now 92% DVR steady (47%), VCRs down to 38% Computer growing to 90%; home Internet 78% Camcorders peaked at 55% 11, now 52% Smartphones fast growth to 55% Vehicular video 22%; console games 53% Mark Schubin, HPA Technology Retreat, 2012 February 15 17

18 Acquisition 4K: next panel Improved imager/processing Sony HDC /3 prism CCD 1-22 stops quieter/more sensitive Larger-format Ikegami joins 4 /3 HDR Red HDRx DSC Poynton Red at NAB 2011 Mark Schubin, HPA Technology Retreat, 2012 February 15 18

19 Storage What astounding new technology was announced for the next Olympic Games? Mark Schubin, HPA Technology Retreat, 2012 February 15 19

20 Storage DVCPROHD tape-based subsampled introduced 1999 Mark Schubin, HPA Technology Retreat, 2012 February 15 20

21 Remember Uncompressed HD? SMPTE Type D-6D 8-bit 4:2:2 1 Gbps 34-head scanner maximum 64 minutes on a large 3/4-inch cassette 14.4 x 8.1 x 1.3 inches 5.9 lbs. 2-piece transport & processor 17.6 W x 27.6 D x 31.3 H inches 242 lbs. Mark Schubin, HPA Technology Retreat, 2012 February 15 21

22 Blackmagic HyperDeck 10-bit 4:2: Gbps 51.2 minutes on one 480 GB SSD 240 GB SSD <$400 Surprise! David Leitner, Filmmaker magazine $345 mondo-nab-part-three/ three/ now bit-rate rate-reduction reduction processing is what costs $995 Mark Schubin, HPA Technology Retreat, 2012 February 15 22

23 Processing Blackmagic Design Topaz Labs InFocus Mark Schubin, HPA Technology Retreat, 2012 February 15 23

24 Autostereoscopic Display Dimenco 52-inch at Triaxes Mark Schubin, HPA Technology Retreat, 2012 February 15 24

25 Autostereoscopic Display Dimenco 52-inch at Triaxes Simulated resolution after 28-view division Mark Schubin, HPA Technology Retreat, 2012 February 15 25

26 Fraunhofer HHI Free2C display No stereo viewing glasses needed Free positioning of a single viewer within an opening angle of about 60 degrees Excellent stereo separation (extremely low crosstalk) Very high spatial resolution (1200 x 1600) Excellent brightness and color reproduction From Ian Sexton, De Montfort University Head-Tracked Autostereoscopic Displays 3D World, NY, October Mark Schubin, HPA Technology Retreat, 2012 February 15 26

27 MUTED system From Ian Sexton, De Montfort University Head-Tracked Autostereoscopic Displays 3D World, NY, October Mark Schubin, HPA Technology Retreat, 2012 February 15 27

28 Yes, I will look different at NAB winter plumage summer plumage Get Out There and Learn One for the Gipper! Enjoy the 2012 HPA Tech Retreat! these slides are posted on the presentations page; the presentation with audio will be on SchubinCafe.com soon Mark Schubin, HPA Technology Retreat, 2012 February 15 28