ID C20C: Flat Panel Displays

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1 ID C20C: Flat Panel Displays Exploring a 2D/3D Solution NEC LCD Technologies, Ltd. Yuji Kondo Manager, Applications Engineering 13 October 2010 Version: 1.7

Yuji Kondo Product Manager NEC LCD Technologies (NLT) Japan Product Manager - Sales Promotion Department Division Responsibilities: new technology marketing and planning Education Master of

2 Yuji Kondo Product Manager NEC LCD Technologies (NLT) Japan Product Manager - Sales Promotion Department Division Responsibilities: new technology marketing and planning Education Master of Electronics Work Experience Additional experience with NLT Designed LED backlight system for high speed moving picture technology 3D module circuit design Samsung NEC Mobile Display Develop modules and circuits for passive matrix OLED displays 2

3 Sophisticated solutions Sustainable support Display Module Solutions Industrial Mobile Displays Robust feature sets Long-term product support Amorphous silicon (A-Si) displays Low-temperature polysilicon (LTPS) displays LED Backlight LCDs Low power consumption Long life LEDs Thin profile and light weight design Replaceable LED light source unit Natural Light TFT (NLT) Emerging Technologies Suited for a variety of ambient-light environments Proprietary transflective LCD technologies Super Reflective NLT (SR-NLT) Super Transmissive NLT (ST-NLT) 2D/3D displays Color enhancement E-paper On-cell touch Super-Fine TFT (SFT) High luminance and wide color gamut Superior image quality Ultra-wide viewing angles Wide Format LCDs More data on a single screen 16:9 aspect ratio 3

4 Sophisticated solutions Sustainable support Display Module Solutions Industrial Mobile Displays LED Backlight LCDs Natural Light TFT (NLT) Emerging Technologies NLT s advanced display capabilities 2D 3D displays Focus on industrial display applications Long term support Robust feature sets Long-term product support Amorphous silicon (A-Si) displays Low-temperature polysilicon (LTPS) displays Low power consumption Long life LEDs Thin profile and light weight design Replaceable LED light source unit Suited for a variety of ambient-light environments Proprietary transflective LCD technologies Super Reflective NLT (SR-NLT) Super Transmissive NLT (ST-NLT) Emerging Technologies Super-Fine TFT (SFT) 2D/3D displays Color enhancement E-paper On-cell touch High luminance and wide color gamut Superior image quality Ultra-wide viewing angles Wide Format LCDs More data on a single screen 16:9 aspect ratio 4

5 Renesas Electronics a key partner I. Sales Partner for LCD Modules in Europe and US II. Supplier of LCD Driver IC and other Semiconductors Driver IC, Other Semiconductors LCD Modules LCD Products Renesas Electronics NEC LCD Technologies Ltd Renesas Electronics REE/REA Customer Market Information We maintain strong cooperation with RE to support our customers 5

6 Sales Channel Europe REE* Disti OEM Japan NEC Group NEC LCD Technologies Agent North America REA* Disti OEM Asia Agent NEC LCD Technologies Taiwan Branch Renesas Electronics Europe, America 6

7 Innovation 7

8 Agenda 1. 3D Technology Trends 2. 3D technology of Competition LCD maker 3. NLT 3D technology 4. NLT 3D sample 5. Partner - FP7 Mobil 3D TV 6. Technical information - 2D to 3D converter 7. Technical information - Software etc. 8

9 Key Take Aways By the end of this session you will Become familiar with many of the key trends in 3D display development Become familiar with current 3D display technologies and display suppliers Gain awareness of emerging 3D display applications Identify additional applications that may benefit from 3D technology Become familiar with NEC LCD Technologies HDDP 3D technology and prototype products Gain insight into the software, hardware, 2D/3D conversion options available for 3D content 9

10 3D Technology Trends 10

11 Overview Innovation Requires Solutions 3D trend began with movies 2010 began rolling out to TV sets 3D movies, 3D TV, 3D camera, 3D Video and 3D editing equipment 3D Movie All require a 3D display Professional Use 3D Camera 3D TV 3D Camera / Editor 3D DSC Sony Consumer 3D DSC Panasonic 3D PC 11

12 3D Movie Theaters in the USA Dolby Real D Two types of 3D theater in USA Real D Dolby 2005 less than 200 3D theaters End of 2008 over 5, estimate - nearly 7,000 Japan uses Real D, Dolby and a 3 rd type of 3D theater Shutter Glass Date source: Nikkei Electronics September 22,

13 3D Digital Signage in Japan Phillips 42-inch display Newsight 57-inch display VisuMotion 65-inch display Large size LCD with multi-viewing points Viewing distance is almost 3m 13

3D TV Broadcasting in Japan BS11 began 3D broadcasting at the end of 2007 1~2 programs 30~60 min program per day. (a) 3D TV set (b) Normal (2D) TV set Data format side by side.

14 3D TV Broadcasting in Japan BS11 began 3D broadcasting at the end of ~2 programs 30~60 min program per day. (a) 3D TV set (b) Normal (2D) TV set Data format side by side. Resolution of each (Left/Right) eye s data is half of 2D resolutions new 3D broadcasts will begin in Japan By end of a total of sixteen 3D broadcasts world wide 14

15 3D Digital Photo Frames Fuji Film Sanko Techne New Sight FinePix Real 3D V1 SPF-107H SDP818-TEK TBD (Under Development) 8 SVGA 7 WVGA 8 WVGA 8 2 View points 2 View points 2 View points 5(?) View points 2D->3D Converter 2D->3D Converter 2D->3D Converter 15

16 3D TV Sets in Japan Sony Panasonic Sharp Toshiba 3D BRAVIA 3D VIERA AQUOS QUATTRON 3D CELL REGZA REL REL REL REL Hz Drive Plasma TV 240Hz Drive 240Hz Drive 2D->3D Converter 2D->3D Converter LED Scan B/L LED Scan B/L RGB+Yellow CF All TV sets use Shutter Glass for 3D 16

Converter 20 1600x900 X pol type 2D->3D Converter

17 3D PC in Japan NEC Fujitsu Toshiba VALUESTAR N VN790/BS FMVF553AM TX/98M x900 X pol type 2D->3D Converter x900 X pol type 2D->3D Converter Stereo Web Camera x768 Active Shutter Glass 120 Hz Drive 17

18 3D Technology in Movie Theaters (a) Anaglyph type Dolby Type Left and Right image comes frame by frame Very narrow color chroma Improve to wider color chroma (b) Polarized glasses Linear Polarization Circular Polarization + Time sharing (Real D / X pol ) L e f t R i g h t Can see straight through Not tilted or lying-down Can see straight through and tilted and lying-down 18

19 3D Technology in Movie Theaters/3DTV (c) Shutter Glass Left Eye Right Eye S y n c h r o n i z e to D i s p l a y Left and Right image comes frame by frame Data source: 19

20 Real Data 3D TV Comparison of LED TV to Plasma TV - Sharp* Brightness with 3D Glasses Other LCD 3D(Samsung)* Other Plasma 3D(Panasonic)* 100cd/m 2 60cd/m 2 10~36cd/m 2 3D Cross Talk 2.1% 3.4% 2.4% Contrast ratio with Glasses 5,500:1 3,500:1 600:1~2,000:1 Sharp 3D TV Released April 2010 * Data source: 20

21 3D Viewing Points With/Without Glasses Large Audience Unspecified Specified Signage Stereoscopic Multi Views 3DTV 3D Movie Glass type Small Size Display 3D Photo Frame Stereoscopic 2 Views Arcade Game Large Size Display Mobile Phone Mobile Game 3DMobileTV Pachinko 3D CAD Personal Use 21

22 3D Viewing Points vs. 3D Method Method Merit Technical complement Image selection method Without Glass Glass Multi-tasking possible Less bothersome than glasses Viewable from multiple positions and angles Less 3D cross talk. Viewing point selected by viewing position such as distance and angle. Left or right image is selected by glass (polarization /color/timing) Number of Viewing Points 2 points Easy to use( Light system) Multi view Image data is light. Easy to real time processing Wide viewing Angle Minimize data to stereo image Easy to take movie/picture, to generate computer graphics and transfer data Need multiple view points data Decrease the resolution Prorate viewing data. 22

23 3D technology of various LCD suppliers 23

24 NLT 3D LCD technology 24

data Left view Pixel Right view pixel Left and Right eyes can see respective Left and right data Key issues with

25 Conventional 3D-LCD Viewing 3D images achieved via parallax component Difference in what the left and right eyes see 2D 3D Right Eye Left Eye Right Eye Left Eye Optical Lens / Barrier Pixels Left and right eyes can see all pixel data Left view Pixel Right view pixel Left and Right eyes can see respective Left and right data Key issues with conventional 3D technology 1) 3D resolution is half of 2D 2) 2D image lacks continuity when using Optical Lens/Barrier 25

Features of NEC's 2D/3D-LCD HDDP (Horizontally Double- Density Pixel) unique and

HDDP design R-R R-L G-R G-L B-R B-L Conventional Design (Horizontally

3D images can be seen easily and without eye fatigue The same resolution in 2D and

26 Features of NEC's 2D/3D-LCD HDDP (Horizontally Double- Density Pixel) unique and suitable design for 2D/3D Focus on high performance 3D imaging to personal use. HDDP design R-R R-L G-R G-L B-R B-L Conventional Design (Horizontally Double-Density Pixel) Same pixel pitch in 2D and 3D mode Very high 3D viewability 3D images can be seen easily and without eye fatigue The same resolution in 2D and 3D display. 2D and 3D mixed images are easily displayed at the same time 2D and 3D mixed images 26

27 Comparison 3D Technologies Resolution * Horizontally Double-Density Pixels Conventional Design HDDP* Panel Design Lenticular Lens 3D Image Pitch: Conventional = double HDDP = same 2D Image Pixel Pitch: Both same Pitch 27

2D/3D Mixed Image Using HDDP Technology 2D

Right-Eye Pixel Left-Eye Pixel Right-Eye

28 2D/3D Mixed Image Using HDDP Technology 2D and 3D images can be simultaneously displayed by changing the input image data => Easy to mix 2D and 3D images 3D Image 2D Image Right-Eye Pixel Left-Eye Pixel Right-Eye Pixel Left-Eye Pixel Right-Eye Data Left-Eye Data Same Data 28

29 NEC s High Performance 3D Issue with conventional 3D: Moire can occur from optical combination between LCD Panel and parallax lens / barrier. Conventional 3D technology Moire occurs NEC s HDDP 3D: Optimize LCD panel and parallax lens / barrier, No Moire! NEC s HDDP No Moire 29

3D crosstalk [%] NEC s High Performance 3D Issue with

narrow 3D cross-talk between right eye data and left

to minimum Expand minimum area Natural and Real 3D 100

30 3D crosstalk [%] NEC s High Performance 3D Issue with conventional 3D: Minimum area of 3D crosstalk is very narrow 3D cross-talk between right eye data and left eye data is large NEC s HDDP 3D: Reduce 3D cross-talk to minimum Expand minimum area Natural and Real 3D 100 Left Right Angle [degree] 30

31 NLT 3D prototypes 31

32 NEC LCD Technologies 3D Samples 3.1-inch WQVGA SOG 12.1-inch SVGA a-si Specifications Display Type: Display Size : Number of Pixels : Luminance : Contrast : NTSC Ratio : 70% Transmissive 3.1 inch 427xL/R x 240xRGB 300cd/m 2 (TBD) 500:1 (TBD) Specifications Display Type: Display Size : Number of Pixels : Luminance : Contrast : Transmissive 12.1 inch 800xL/R x 600xRGB 200cd/m 2 (TBD) 450:1 (TBD) NTSC Ratio : 60%(72%) 32

(TBD) Contrast : 400:1 (TBD) NTSC ratio : 70% Specifications Display size : 2.

33 NEC LCD Technologies 3D Samples 1-inch 120x90 SOG 2.7-inch QVGA SOG 9-inch WVGA a-si Specifications Display size : 1 inch Number of pixels : 120xR/L x90xrgb Luminance : 300 cd/m 2 (TBD) Contrast : 400:1 (TBD) NTSC ratio : 70% Specifications Display size : 2.7 inch Number of pixels : 240xR/L x320xrgb Luminance : 300 cd/m 2 (TBD) Contrast : 400:1 (TBD) NTSC ratio : 70% Specifications Display size : 9 inch Number of pixels : 800xR/L x480xrgb Luminance : 100 cd/m 2 (TBD) Contrast : 450:1 (TBD) NTSC ratio : 60% 33

34 Partner - FP7 Mobile 3D TV 34

Partner Mobile 3DTV EU Seventh Framework Programme 3 year project started January 1 st 2008 Project funded by European Union 7 th RTD Framework Programme Project carried out by consortium formed by:

35 Partner Mobile 3DTV EU Seventh Framework Programme 3 year project started January 1 st 2008 Project funded by European Union 7 th RTD Framework Programme Project carried out by consortium formed by: 3 universities: Tampere University of Technology, Ilmenau University of Technology, Middle East Technical University A public research institute: Fraunhofer HHI 2 SME s*: Tamlink Ltd. and MM Solutions Ltd. Project s ultimate goal develop and demonstrate the viability of the new Mobile 3DTV technology *SME = Small Medium Enterprise Source: First Public Summary 35

36 Partner Mobile 3DTV EU Seventh Framework Programme Source: First Public Summary 36

37 Innovation 37

38 Questions? 38

39 Appendix 39

40 NEC LCD Technologies Profile NEC Corporation 100% NEC LCD Technologies, Ltd. Head Quarters Production Sites (Industrial/High-end LCDs) Akita Plant Business: Research/Development/Sales and Service for LCD modules Location: Kawasaki City, Kanagawa Pre., Japan Capital: JPY 3B (US$26M) Employee: approx.600 Foundation: April 1 st,

41 Production Map LTPS Line A mm A mm Akita Plant NEC LCD Technologies (Tamagawa) Research, Development & Sales 41

Viewing Angle Controllable LCD Module VIT Features

Narrow Viewing Angle Wide Viewing Angle Configuration of

42 Viewing Angle Controllable LCD Module VIT Features Switchover between disclosure state and secret state. Narrow Viewing Angle Wide Viewing Angle Configuration of VAC Module LCD Panel Field of Application 1 Mobile Phone, Mobile Game, etc.. 2 Note PC, PMP, etc.. 3 ATM, Check-out Terminal, KIOSK Termina etc.. Controlling Layer Back Light unit 42

43 Brightness Brightness Our Core Technologies SFT Technology Super Fine TFT To achieve high image quality SFT(IPS) Gray - Scale SFT Model VA Model VA TYPE Gray-Scale NLT Technology Natural Light TFT To realize high outdoor legibility VIT Technology Value Integrated TFT To integrate high performance and enhanced multi-functionality Adaptive Design Technology To enhance usability in terms of form-fit-function or environment SR-NLT Super-Reflective NLT 3D Display ST-NLT Super-Transmissive NLT Limited Viewing Angle LCD 43

44 Target Market for Industrial Applications High End monitor Market Extended image quality Middle Size Display Market High reliability & quality Small Size Display Market High portability & quality Fish finder Medical Imaging (Radiology, Modality, Supersonic, etc.) Measuring Equipment Broadcast ATM/EPOS Industrial Instrument Handy Terminal SFT Technology NLT Technology VIT Technology High Quality No matter how you look at More vivid displays No matter what the outdoor environment is Expanding the potential of LCD. 44

45 Brightness Brightness SFT Technology Super Fine TFT SFT is High Quality Technology based on IPS LCD SFT has superior viewing angle in term of gamma characteristic to VA LCD SFT Model Recent VA Model Comparison of Ultra Viewing Technologies LC mode IPS S-PVA Cross-sectional View SFT(IPS) VA TYPE LC Alignment Homogenous Homogenous Electric field Horizontal Vertical LC deformation Twist Bend LC Type(Δε) Positive Negative Optical film Had better Must Gray-Scale Gray-Scale 45

46 NLT Technology NLT is a technology to realize high outdoor legibility. NLT has two type for according to the application environment. SR-NLT Adapts to changes in ambient light for bright, vivid displays with low power consumption! ST-NLT Unaffected by changes in outdoor light environments to ensure natural color anytime! 46

visual or sensing function etc 2D/3D, Viewing angle control, Sensor, image processing etc VIT LCD Driver integration High

47 VIT Technology VIT : Value Integrated TFT Currently 2 VIT technology trends 1) Integrating various peripheral circuits on LCD Panel Compactness, Low power consumption, and improved reliability 2)Integration of various function New display performance, new visual or sensing function etc 2D/3D, Viewing angle control, Sensor, image processing etc VIT LCD Driver integration High performance Multifunctionality Low power consumption VIT Integrated solution DAC, DC/DC converter, Frame memory, I/F circuits, controller 47

Field of Application Configuration of NR TFT Flexible shape TFT module expands

48 Non-rectangular TFT modules VIT Features Flexible shape technology enables optimal arrangement in non-rectangular shape. Field of Application Configuration of NR TFT Flexible shape TFT module expands new field of application Array of pixels µm in pitch L k m/h Speedometer e-pop 48

of power, energy and CO 2 emission Power consumption Energy 24h/day for 1year 30 LCD Monitor (400cd/m 2 ) 150W 28 (20"x2) E-paper (Update an

49 High Resolution E-paper module Prototype (Multi-tiling: 20-inch x 2) VIT Features Vivid display quality -High resolution (UXGA) -16 grayscale, -40% reflection Multiple tiling - Original controller for multi-tiling Eco-friendly - Need No power to hold the Image Comparison of power, energy and CO 2 emission Power consumption Energy 24h/day for 1year 30 LCD Monitor (400cd/m 2 ) 150W 28 (20"x2) E-paper (Update an image per 1 minute) ~0W@hold, 3W@write 1,314 kwh 2 kwh CO 2 emission (year/pcs) 497kg 0.83kg Application Electronic Bulletin Board Electronic Viewer 49

50 Renesas Electronics America Inc.

ID C10C: Flat Panel Display Basics

ID C10C: Flat Panel Display Basics Renesas Electronics America Inc. Robert Dunhouse, Display BU Engineering Manager 12 October 2010 Revision 1.1 Robert F. Dunhouse, Jr. Displays Applications Engineering