FILM MOVEMENT Airstream Sundance

FILM MOVEMENT Airstream Sundance

1 2 3 AIRSTREAM SUNDANCE CREATIVE BRIEF Learn more about Airstream and how the company started as well as what they stand for. Learn more about Sundance Film Festival and how the company started as well as what they stand for. Find out more about the target audience and who the event is for. 4 5 6 7 8 LOGO WORK VENN DIAGRAM EVENT DETAILS POSTER CONCEPT DESIGN Find out more about the logo and what it represents for this special event. The Venn diagram showcases the similarities and differences of the brand. Find out what the event is and how you can be apart of this special event. Check out the poster that is being used to advertise this event. Find out what went into making the poster design and how it relates to the audience.

airstream sundance In 1931, Airstream began with Wally Byam s dream: to build a travel trailer that would move like a stream of air, be light enough to be towed by a car, and create first-class accommodations anywhere. Every inch of an Airstream has a function. Airstream is the most thoroughly tested brand in trailer history. Its engineering is the culmination of over 80 years of experience plus millions of miles on roads throughout the world. With Airstream, there is no planned obsolescence. Airstreams of the Thirties are still on the road today, sturdy and modern as ever. They are intended as a lifetime investment in happiness. 1 2 As a champion and curator of independent stories for the stage and screen, Sundance Institute provides and preserves the space for artists in film, theatre, film composing, and digital media to create and thrive. Sundance Institute is a nonprofit organization dedicated to the discovery and development of independent artists and audiences. Through its programs, the Institute seeks to discover, support, and inspire independent film and theatre artists from the United States and around the world, and to introduce audiences to their new work. They believe that a story driven by an individual, authentic voice can awaken new ideas that have the power to delight and entertain, push creative boundaries, spark new levels of empathy and understanding, and even lead to social change. They support independent storytellers and advance the impact of their work in the world.

creative brief logo work Background: These two companies have both been around for quite a while and have a good fan base behind them. Airstream started out within a family business and Sundance is a nonprofit organization. + Objective: The objective of this collaboration of these two companies is to benefit both companies and increase awareness as well as sales. For Sundance Film Festival it will help bring in more people into the festival as well as more submissions each year. For Airstream, their sales should see an increase after this collaboration. Target Audience: Our target audience consists of people that love to travel and try new things. The film festival is a fun place to go to see new movies that are created in the US. Male and females ranging from 20-40 will be attending the film festival as well as buying Airstreams to travel in. It has become more popular in that age group to camp and do road-trips in a camper such as an Airstream. Promise: Both companies promise that with this collaboration, you will experience new adventures and step outside your comfort zone. We want to bring awareness to the film festival as well as the Airstream. 3 4 = Film Movement

venn diagram event details SUNDANCE AIRSTREAM -non-profit organization -holds events once a year in Salt Lake City, Utah -Mainly for film fanatics as well as film makers -dedicates their time to finding the next big film and filmmaker -created a long time ago -similar target audience -believes in their product -family owned company -built a product that lasts and is popular with many ages and genders -mainly for people that love to go camping or taking road-trips as an adventure -expensive to own 5 6 Create a design to showcase your favorite film by decorating the inside and outside of your Airstream and receive two free tickets to the Sundance Film Festival. There are no rules when creating a film fanatic Airstream. You are an elite group and will watch films outside of the festival theater. There will be an area set up outside the event hall with a fire pit and the Airstreams circled around the fire. This will be a time to enjoy the festival on the big screens outside as well as get to know others around you that enjoy similar things. There are no winners because anyone that decides to support Airstream gets to also support the film festival in Salt Lake City, Utah.

event poster concept design 78 The event poster is edgy and adheres to the target audience for this event. The moon background goes with the Sundance logo but it has a spin because the event is at night. The rugged Airstream on the bottom showcases the age and durability of an Airstream and what the brand stands for. The creative font was used to catch the viewers attention by the anomaly s created through the type. The target audience loves funky things and thinking outside the box, so the poster represents what they will see at the film festival.

Film Movement