Si Ruo Nationality: Han Date of Birth: Dec. 1978 Hometown: Shandong Present Address: Beijing Work Place: School of Cinema and Television (SCT) and the Phoenix School of the Communication University of China (CUC) Last Education: Doctor Title: Associate Professor, Master Supervisor <Production Management for TV, Film and Media Economics (Film and Television Project Management)> Position: Head of the Directing Department of SCT Deputy Dean of Phoenix School Postgraduate Teaching Supervisor Concurrent Post: Secretary general of Chinese Collegial Committee for Film & Television Industry and Management Research (CFTIM) of Chinese Collegial Association for Visual Art (CCAVA); Member of Expert Committee of Micro Film of CCAVA Academic field: Research of Film &Television Film &Television Marketing Production Management Risk control of investment in Film &Television Resume 2011~present Communication University of China (Associate Professor) 2013~2016 Tsinghua University and Shandong Radio TV Station (Post-doctoral) 2011 University of Southern California in U.S.A (Visiting Scholar) 2007~2011 Communication University of China (Lecturer) 2009 China Education Television (Trainee) 2004~2007 Hong Kong Baptist University (Doctor s Degree) 2001~2004 Tsinghua University (Master s Degree) 1
1997~2001 Shandong University (Bachelor s Degree) Research Products Books: Annual Report on the Public Sentiment and Risk Control of Film and Television in China 2016, Social Science Academic Press, 2016. (2016 Outstanding Academic Works Sponsored by CUC) High Concept Movies in China, Friendship Publishing House, 2009. (The 10 th Outstanding Academic Works Sponsored by CUC) 2015 Research Report on Chinese Film Industry. (Main writer), World Book Inc, 2015 Textbooks: Ying Shi Zhi Pian Guan Li Ji Chu (second edition), Communication University of China Press, 2013 Main Papers The Quality of Network Homemade Drama Needs to be Improved a Lot, Journal of Literature and Art, 2016.12.14; How Chinese and American Film Education Cultivate Talents, World Screen, 2016.12; The Analysis of Dark Cloud phenomenon in Chinese Film Industry, Contemporary Cinema,2016.4; The Evaluation Index System and Method System Studies of the Risk of Film Projects, Contemporary Cinema, 2016.2; Internet+ : New Media Development of Age Films, Contemporary Cinema, 2015.9; Alibaba: Create a Super Entertainment World Based on Electric Commerce, Contemporary Cinema, 2015.1; Violence, Suspense and Bizarre Cases in Consumer s Eyes, Contemporary Cinema,2014.11; Big Data and Micro Marketing: Several New Development of Film Marketing under Social Media Big Data, Contemporary Cinema, 2014.6; The First Exploration of the Project Investment and Strategies of Chinese Film & Television Fund, Contemporary Cinema, 2013.11; The First Exploration of the Transformation of Chinese TV Play Industry in Sub-public Communication Times, Contemporary Cinema, 2013.7; Evaluation System and Methods of the Value of the Film &Television s Copyright, Cultural Industry Research, 2013.2; 2012 Main Hot Spots in Chinese Film Industry, Cultural Industry Research, 2013.1; 2
Chinese Style Movie Marketing is Now Developing, Contemporary Cinema, 2013.5; Stars Money Making Proposition among Broking, Contemporary Cinema, 2012.5; Micro-blog marketing under Omnimedia Age, a case study of Love is Not Blind, Contemporary Cinema, 2012.5; New Media Incubation of Youth Film, New Films, 2012.1; New Marketing Development of Chinese Film &Television in 2010, Contemporary Cinema, 2011.3; Film and City Marketing, Contemporary Cinema, 2011.1; Producer: the Role Definition and Job Duty of Project Manager of Movies &TV Plays, Contemporary Cinema, 2010.6; A Brief Discussion about How Listed Enterprises Affect Chinese Film &Television Industry, Contemporary Cinema, 2010.2; Ten Years, Huayi Stepped into the Capital Market: A Talk with Wang Zhongjun, Contemporary Cinema, 2010.2; 3D Movies Just Starting out: A Talk with QinHu, Contemporary Cinema, 2009.12; The Risk and Risk Control of Film Production, Contemporary Cinema, 2009.10; A Survey of Audience Behavior and Film Market Development via New Year Movie Season, Contemporary Cinema, 2009.3; Integrate Superior Resources, Create a New Development: A Talk with Liu Hongbing, Contemporary Cinema, 2008.10; The Application of Strategies Based on Film Audiences, Contemporary Cinema, 2008.9; New Media starts the Long-tail Age of Film Market, Contemporary Cinema, 2008.2; The Development of Media Convergence and TV-Media Value-Chain, TV Research, 2010.6; The Application of Strategies Based on TV Play Audiences Demands, TV Research, 2009.8; Huayi Brothers: Transformation under Capital Operation of Capital, YULE CHANYE YANJIU,2011. 6; TV Industry Needs A Step-by-step Success, YULE CHANYE YANJIU, 2010. 8; A Talk with Wang Zhongjun: The Growth of Huayi Seeks for Stable Improvements, YULE CHANYE YANJIU, 2010. 6; Another Development after 97 : the Transformation and Development of Sil-Metropole, selected in Sil-Metropole Sixty Years: Hong Kong Sil-Metropole Organization Sixty-year Festschrift, Hongkong Joint Publishing Co.Ltd, 2010; From a Book to Industry Chain: The Operation Mode and Market Advantage of Film&Television Adapted from Best Seller, Selected in Zhongguo Dianying Chanyehua yu Leixinghua Wenji, Fu Hongxing(chief editor), China Radio Film & TV Press, 2011 3
Main Projects: A Study Based on the Big Data of the Construction of Movie Projects Risk Assessment and Risk Control, Social Science Projects of State Administration of Press, Publication, Radio, Film, and Television(SAPPRFT); A Study Based on the Big Data of the Construction of Film and Televisions Risk Assessment and Risk Control, project supported by Beijing Social Science Foundation; A Study of the Sustainable Development and Management Strategy of the Chinese Micro Film, project of Humanities and Social Sciences supported by Ministry of Education of the People s Republic of China; A Study of the Evaluation System of the Film and Television Works Copyright, project supported by China Postdoctoral Science Foundation; Research on the Current Situation and Development Strategy of TV Production in China, main scientific project of CUC; A Study of the Evaluation System of Film and Televisions Works Copyright, main and dominant project of CUC; Research on the Trend of the Audiences Demands and Chinese Film Content, a scientific project of CUC; A Study of the Evaluation System of Teleplays Copyright, a scientific project of National Center for Radio and Television Studies; Research on the Management and Administration Mode of Huayi Brothers Media Corporation, MBA case study of CUC; Research on the Business Development Mode of Digital Film in China s Small-medium Cities, 382 Talent Project of CUC Other Projects: Research on the Risk, Management and Control System of Film Production, Social Science Projects of SAPPRFT; Content Production of Chinese Film and Talent Cultivation of Screenwriter, Social Science Projects of SAPPRFT; Program of Supporting Young Excellent Film, a cross-cutting project of SAPPRFT Film and Television Works Film The Grandmaster Promoter, Publisher and Coordinator Film Mr. Cinema Script Planner 4
TV HU JIA HAN YUE Script Coordinator Film QIAN YE CHANG SHENG JIAO ZHU LEI Chief Producer Film TAO LI YI CI YUAN Producer Awards 2016 The 2 nd Class Award of the 14 th National Radio, Film and Television Academic Papers (Media Operation Studies) 2016 Outstanding Academic Works Sponsored by CUC 2013 Outstanding Youth Instructor Award by CUC 2012 The 10 th Outstanding Academic Works Sponsored by CUC 2011 Contribution to Learning Award by School Of Television And Film Art, CUC 2010 Teaching Excellence Award by School Of Television And Film Art, CUC 2009 382 Talent Project (Young Core Instructor) of CUC 2009 The Annual Outstanding Scholar of CUC 2006 International Organization Awards: Ace Style International Limited 2004~2007 Hong Kong Government Full Scholarship Financial Aid to support Doctor s Degree Main Courses Postgraduate: Film &Television Production Practice, Film and Television Industry Research, TV Production Management, Media Audience, Omni Media Marketing MBA: Marketing, Production Management Undergraduate: Film Production Management, Film Analysis, Film &Television Marketing Strategy Professional Affiliations Secretary general of CCAVA and CFTIM A member of Specialists Committee of Micro Film of CCAVA An Expert for Research Activities at China Net-casting Services Association A member of Beijing Film Association Senior Consultant of CCSMART Senior Consultant of Beijing Jiang Tai Insurance Brokers Co. Ltd Senior Consultant of Hong Kong Sil-Metropole Organization Ltd Guest Consultant of China Movie Channel (CCTV-6) 5
The Final Judge of Beijing International College Students Micro Film Festival Contact Information Tel:86-136 9322 4211 Email:siruocuc@163.com Address:Beijing Olympic Garden, Chaoyang District, Beijing 6