SWEDEN 2010-2014 (1) BY THE NUMBERS (A) MARKET STATISTICS 2010 2011 2012 2013 2014 AVERAGE Screens 830 830 816 774 765 803 Theatrical admissions (millions) 15.8 16.4 18.3 16.5 16.3 16.7 Per capita attendance 1.6 1.7 1.9 1.7 1.7 1.7 Box office (EUR millions) 163.4 175.4 211.6 185.6 175.0 182.2 Releases 240 235 219 249 248 238 Domestic releases 43 38 42 49 47 44 US releases 107 105 91 115 99 103 European releases 73 79 85 83 80 80 German releases 7 9 4 6 5 6 Domestic market share 20.8% 19.8% 21.9% 24.8% 25.1% 22.5% German market share 0.48% 0.97% 0.59% 0.55% 0.83% 0.68% *EUR equivalents are calculated throughout at the exchange rate for December 31 of the year in question. 1 Market Study Sweden 2010-2014, Oct 2015, by Split Screen for German Films
Percentage of annual box office 30 25 20 15 10 5 0 Sweden: Market Shares 2010-2014 2010 2011 2012 2013 2014 Domestic German 300 250 200 150 100 50 0 Sweden: Theatrical Releases 2010-2014 2010 2011 2012 2013 2014 Average Total Domestic US European German 2 Market Study Sweden 2010-2014, Oct 2015, by Split Screen for German Films
(B) THEATRICAL RELEASES TITLE DISTRIBUTOR RELEASE DATE ADMISSIONS 2010 GERMAN FILMS (100% OR MAJORITY CO-PRODUCTIONS) PRINZESSIN LILLIFEE (Ger) Svensk Filmindustri 10.09.10 54,388 WOMEN WITHOUT MEN (Ger/Aut/Fr) Folkets Bio 05.03.10 13,046 THE LAST STATION (Ger/Rus) Walt Disney Studios Motion Pictures Sweden 23.04.10 3,598 EFFI BRIEST (Ger) Atlantic Film 07.05.10 2,721 SOUL KITCHEN (Ger) Atlantic Film 25.12.10 1,085 ALLE ANDEREN (Ger) Folkets Bio 19.02.10 1,074 JUD SÜSS - FILM OHNE GEWISSEN (Ger/Aut) NonStop Entertainment 22.10.10 546 2010 GERMAN MINORITY CO-PRODUCTIONS SNABBA CASH (Swe/Den/Ger) Nordisk Film 15.01.10 600,884 RESIDENT EVIL: AFTERLIFE (US/Ger/UK) Walt Disney Studios Motion Pictures Sweden 17.09.10 115,368 BECK - LEVANDE BEGRAVD (Swe/Nor/Ger) Nordisk Film 21.06.10 106,411 THE GHOST (Fr/Ger/UK) Svensk Filmindustri 16.04.10 50,363 LOURDES (Aut/Fr/Ger) Folkets Bio 31.03.10 18,833 BAL (Tur/Ger) NonStop Entertainment 01.10.10 4,072 MR. NOBODY (Bel/Fr/Can/Ger) PAN Vision 30.07.10 2,965 LEBANON (Isr/Fr/Ger) Atlantic Film 09.04.10 2,908 AJAMI (Isr/Ger/UK) Novemberfilm 13.08.10 1,390 LA RAFLE (Fr/Ger) CCV Entertainment 08.10.10 794 ORNJÄGERENS SON (Swe/Ger) Folkets Bio 26.03.10 694 HJEM TIL JUL (Nor/Ger) Sandrew Metronome Distribution Sverige 03.12.10 650 PIHALLA (Fin/Ger) Finlandsinstitutet 25.03.10 232 SKAVABÖLEN POJAT (Fin/Ger) Finlandsinstitutet 29.04.10 166 3 Market Study Sweden 2010-2014, Oct 2015, by Split Screen for German Films
2011 GERMAN FILMS (100% OR MAJORITY CO-PRODUCTIONS) THE THREE MUSKETEERS (Ger/Fr/UK/US) Svensk Filmindustri 30.09.11 82,167 KONFERENZ DER TIERE (Ger) Svensk Filmindustri 30.09.11 41,981 PINA (Ger/Fr) Triart Film 21.10.11 15,464 A DANGEROUS METHOD (Ger/Can/UK/Swz) Scanbox Entertainment 25.11.11 10,992 DREI (Ger) Triart Film 20.04.11 3,338 WER WENN NICHT WIR (Ger) Atlantic Film 07.10.11 1,985 THE FUTURE (Ger/US) NonStop Entertainment 25.11.11 1,289 EL BULLI COOKING IN PROGRESS (Ger) NonStop Entertainment 21.10.11 711 LIFE, ABOVE ALL (Ger/SA) Atlantic Film 03.06.11 444 2011 GERMAN MINORITY CO-PRODUCTIONS SIMON OCH EKARNA (Swe/Den/Ger/Nor/NL) Nordisk Film 09.12.11 90,158 MELANCHOLIA (Den/Swe/Fr/Ger) Nordisk Film 27.05.11 45,739 HODEJEGERNE (Nor/Den/Ger) Nordisk Film 04.11.11 36,803 TINKER TAILOR SOLDIER SPY (UK/Fr/Ger) Svensk Filmindustri 25.12.11 22,214 HANNA (US/UK/Ger) Walt Disney Studios Motion Pictures Sweden 23.09.11 9,935 LE HAVRE (Fin/Fr/Ger) Folkets Bio 25.12.11 7,331 UNCLE BOONMEE WHO CAN RECALL HIS PAST LIVES (Thai/Ger/Fr/Sp/UK) Folkets Bio 29.04.11 3,297 CIRKUS COLUMBIA (Bos/Fr/Ger/UK/Slvn/Bel) Triart Film 05.08.11 1,496 ENTER THE VOID (Fr/Ger/It) Njutafilms 15.07.11 377 AURORA (Rom/Fr/Swz/Ger) Novemberfilm 12.02.11 150 2012 GERMAN FILMS (100% OR MAJORITY CO-PRODUCTIONS) RESIDENT EVIL: RETRIBUTION (Ger/Can) Sony Pictures Releasing Sweden/ Walt Disney Studios Motion Pictures Sweden 14.09.12 49,963 PRINZESSIN LILLIFEE UND DAS KLEINE EINHORN (Ger/Fr) Svensk Filmindustri 10.02.12 40,286 BARBARA (Ger) Folkets Bio 10.08.12 16,604 ANONYMOUS (Ger/UK) Sony Pictures Releasing Sweden 27.01.12 596 4 Market Study Sweden 2010-2014, Oct 2015, by Split Screen for German Films
2012 GERMAN MINORITY CO-PRODUCTIONS SNABBA CASH 2 (Swe/Den/Ger) Nordisk Film 17.08.12 323,475 THE VOW (US/Brz/Fr/Aus/UK/Ger) Svensk Filmindustri 04.05.12 35,991 DEN SKALDEDE FRISØR (Den/Fr/It/Swe/Ger) Nordisk Film 16.11.12 32,276 EN FIENDE ATT DÖ FÖR (Nor/Swe/Ger) Walt Disney Studios Motion Pictures Sweden 16.03.12 22,448 CARNAGE (Fr/Ger/Pol) Noble Entertainment 17.02.12 21,037 AMOUR (Fr/Ger/Aut) Folkets Bio 23.11.12 20,236 2 DAYS IN NEW YORK (Fr/Ger/Bel) NonStop Entertainment 28.09.12 6,629 I, ANNA (UK/Ger/Fr) Triart Film 31.08.12 5,881 ELLES (Fr/Pol/Ger) Folkets Bio 16.03.12 5,845 HOLY MOTORS (Fr/Ger) Triart Film 16.11.12 4,628 BIG BOYS GONE BANANAS!* (Swe/Den/Ger/US/UK) WG Film 24.02.12 3,051 BABYCALL (Nor/Ger/Swe) Triart Film 10.05.12 2,915 FAUST (Rus/Ger) Atlantic Film 17.08.12 2,084 UN AMOUR DE JEUNESSE (Fr/Ger) Triart Film 19.10.12 1,642 2013 GERMAN FILMS (100% OR MAJORITY CO-PRODUCTIONS) CLOUD ATLAS (Ger/US) Noble Entertainment 22.02.13 33,399 YOKO (Ger/Aut/Swe) Svensk Filmindustri 25.01.13 21,249 HANNAH ARENDT (Ger/Lux/Fr/Isr) Folkets Bio 01.02.13 20,606 LORE (Ger/Aus/UK) Njutafilms 08.03.13 8,338 MR. MORGAN S LAST LOVE (Ger/Bel/Fr/US) Svensk Filmindustri 25.10.13 6,157 BAIKONUR (Ger/Rus/Kaz) Njutafilms 19.04.13 132 2013 GERMAN MINORITY CO-PRODUCTIONS SNABBA CASH LIVET DELUXE (Swe/Den/Ger) Nordisk Film 30.08.13 256,003 THE MORTAL INSTRUMENTS: CITY OF BONES (US/Ger/Can) Svensk Filmindustri 23.08.13 49,416 EN KONGELIG AFFÆRE (Den/Cz/Swe/Ger) Nordisk Film 13.04.13 45,167 IRON SKY (Fin/Ger/Aus) Noble Entertainment 18.04.13 44,897 NOBELS TESTAMENTE (Swe/Ger) Nordisk Film 16.03.13 43,701 HANSEL & GRETEL: WITCH HUNTERS (US/Ger) Svensk Filmindustri 27.02.13 42,384 RUSH (US/UK/Ger) Noble Entertainment 22.02.13 38,738 5 Market Study Sweden 2010-2014, Oct 2015, by Split Screen for German Films
WADJDA (Saudi/Ger) Folkets Bio 08.03.13 31,047 KON-TIKI (Nor/UK/Den/Ger) Nordisk Film 22.03.13 25,468 SONG FOR MARION (UK/Ger) Scanbox Entertainment 07.06.13 13,336 PARADIES: LIEBE (Aut/Ger/Fr) Triart Film 08.02.13 7,218 A TORINÓI LÓ (Hun/Fr/Ger/Swz/US) Triart Film 26.04.13 6,225 MORE THAN HONEY (Swz/Ger/Aut) Folkets Bio 03.05.13 5,732 PARADIES: HOFFNUNG (Aut/Ger/Fr) Triart Film 20.09.13 2,763 PARADIES: GLAUBE (Aut/Ger/Fr) Triart Film 12.04.13 2,176 LES SALAUDS (Fr/Ger) Triart Film 22.11.13 2,131 LE GRAND SOIR (Fr/Bel/Ger) Njutafilms 12.07.13 254 POST TENEBRAS LUX (Mex/Fr/NL/Ger) Njutafilms 30.08.13 85 TPB AFK: THE PIRATE BAY AWAY FROM KEYBOARD (Swe/Den/Nor/UK/NL/Ger) Nonami Film 05.04.13 29 2014 GERMAN FILMS (100% OR MAJORITY CO-PRODUCTIONS) PETTERSSON UND FINDUS KLEINER QUÄLGEIST, GROSSE FREUNDSCHAFT (Ger) Svensk Filmindustri 01.08.14 114,119 LOVE, ROSIE (Ger/UK) Svensk Filmindustri 24.10.14 10,299 DIE ANDERE HEIMAT CHRONIK EINER SEHNSUCHT (Ger/Fr) Triart Film 25.05.14 8,591 KREUZWEG (Ger) NonStop Entertainment 14.11.14 2,016 FEUCHTGEBIETE (Ger) Studio Scoop 21.03.14 581 2014 GERMAN MINORITY CO-PRODUCTIONS THE GRAND BUDAPEST HOTEL (US/Ger) Twentieth Century Fox (Sweden) 21.03.14 231,048 THE MONUMENTS MEN (US/Ger) Twentieth Century Fox (Sweden) 14.02.14 78,841 EN DUVA SATT PÅ EN GREN OCH FUNDERADE PÅ TILLVARON (Swe/Fr/Nor/Ger) Folkets Bio 27.01.14 72,536 THE LUNCHBOX (Ind/Fr/Ger) Scanbox Entertainment 25.04.14 42,498 THE BOOK THIEF (US/Ger) Twentieth Century Fox (Sweden) 28.02.14 58,512 A MOST WANTED MAN (UK/US/Ger) Svensk Filmindustri 12.09.14 15,078 DIPLOMATIE (Fr/Ger) Atlantic Film 19.09.14 10,572 NYMPHOMANIAC: VOLUME 1 (Den/Ger/Fr/Swe/Bel) Nordisk Film 31.01.14 9,463 POMPEII (Can/Ger) Nordisk Film 25.04.14 9,034 ONLY LOVERS LEFT ALIVE (UK/Ger/Fr/Cyp) NonStop Entertainment 14.02.14 4,532 FREAK OUT! (Swe/Nor/Ger/Fr/Den/UK/US/Swz/Aut) Folkets Bio 25.04.14 2,596 6 Market Study Sweden 2010-2014, Oct 2015, by Split Screen for German Films
WAKOLDA (Arg/Sp/Ger/Fr) Edge Entertainment 22.08.14 1,228 THIRD PERSON (US/UK/Ger/Bel) Universal Pictures International 05.09.14 1,906 A NAGY FÜZET (Hun/Ger/Aut/Fr) Njutafilms 23.05.14 976 KIS UYKUSU (Tur/Ger/Fr) NonStop Entertainment 19.12.14 959 THE CONGRESS (Isr/Ger/Pol/Fr/Bel) Njutafilms 28.03.14 328 HELI (Mex/Ger/NL/Fr) Njutafilms 12.09.14 214 ALPHABET (Aut/Ger) NonStop Entertainment 05.09.14 22 THE QUIET ROAR (Swe/Nor/Ger) NonStop Entertainment 11.04.14 n/a (C) TOP 10 GERMAN FILMS IN SWEDEN ADMISSIONS BOX OFFICE (EUR) PETTERSSON UND FINDUS - KLEINER QUÄLGEIST, GROSSE FREUNDSCHAFT (2014) 114,119 1,403,644 THE THREE MUSKETEERS (2011) 82,167 928,487 PRINZESSIN LILLIFEE (2010) 54,388 505,808 RESIDENT EVIL: RETRIBUTION (2012) 49,963 574,575 KONFERENZ DER TIERE (2011) 41,981 464,215 PRINZESSIN LILLIFEE UND DAS KLEINE EINHORN (2012) 40,286 463,289 CLOUD ATLAS (2013) 33,399 354,029 YOKO (2013) 21,249 225,239 HANNAH ARENDT (2013) 20,606 218,424 BARBARA (2012) 16,604 190,946 Average admissions for a German film in Sweden, 2010-2014: 18,315 Average box office for a German film in Sweden, 2010-2014: EUR 204,736 7 Market Study Sweden 2010-2014, Oct 2015, by Split Screen for German Films
(2) DISTRIBUTORS OF GERMAN FILMS IN SWEDEN (A) STUDIO AFFILIATE Sony Pictures Releasing Sweden 2012 ANONYMOUS; RESIDENT EVIL: RETRIBUTION (with Walt Disney Studios Motion Pictures Sweden) Walt Disney Studios Motion Pictures Sweden 2010 THE LAST STATION 2012 RESIDENT EVIL: RETRIBUTION (with Sony Pictures Releasing Sweden) (B) INDEPENDENTS 8 TITLES Svensk Filmindustri 2010 PRINZESSIN LILLFEE 2011 KONFERENZ DER TIERE; THE THREE MUSKETEERS 2012 PRINZESSIN LILLFEE UND DAS KLEINE EINHORN 2013 MR. MORGAN S LAST LOVE; YOKO 2014:LOVE, ROSIE; PETTERSON UND FINDUS KLEINER QUÄLGEIST, GROSSE FREUNDSCHAFT 4 TITLES Atlantic Film 2010 SOUL KITCHEN; EFFI BRIEST 2011 LIFE, ABOVE ALL; WER WENN NICHT WIR Folkets Bio 2010 ALLE ANDEREN; WOMEN WITHOUT MEN 2012 BARBARA 2013 HANNAH ARENDT 8 Market Study Sweden 2010-2014, Oct 2015, by Split Screen for German Films
NonStop Entertainment 2010 JUD SÜSS FILM OHNE GEWISSEN 2011 EL BULLI COOKING IN PROGRESS; THE FUTURE 2014 KREUZWEG 3 TITLES Triart Film 2011 DREI; PINA 2014 DIE ANDERE HEIMAT CHRONIK EINER SEHNSUCHT 2 TITLES Njutafilms 2013 BAIKONUR; LORE OTHERS 2011 Scanbox Entertainment Sweden A DANGEROUS METHOD 2013 Noble Entertainment CLOUD ATLAS 2014 Studio S Entertainment FEUCHTGEBIETE 9 Market Study Sweden 2010-2014, Oct 2015, by Split Screen for German Films
(3) VOD AND DVD IN SWEDEN 250 200 150 100 50 0 Sweden: Video spend per platform in millions of Euros DVD Blu-Ray Digital video TVOD 2010 2011 2012 2013 Sweden: VOD titles by country of origin US Sweden Other Nordic UK Germany Other Europe Other 10 Market Study Sweden 2010-2014, Oct 2015, by Split Screen for German Films
Based on an extensive sample of the 7,000 titles available for streaming or download from Scandinavian VOD platform Headweb in July 2015. Other Europe = Austria, Czech Republic, France, Ireland, Italy, Netherlands, Poland and Spain; Other = Argentina, Australia, Canada, China, Colombia, Hong Kong, Indonesia, Iran, Israel, Japan, Korea, Malaysia, Mexico, New Zealand, Philippines, Russia, Saudi Arabia and South Africa. The following list comprises all German titles available on Headweb (around 1% of the total) and includes TV series and telemovies. 24/7: THE PASSION OF LIFE; ALPHABET; AM ENDE DIE HOFFNUNG; ANONYMA - EINE FRAU IN BERLIN; DER BAADER MEINHOF KOMPLEX; BARBARA; BERLIN 36; BERLIN ALEXANDERPLATZ; BLACK PAST; BUDDENBROOKS; THE BURNING MOON; DON T WAKE THE DEAD; DREI; DREIVIERTELMOND; EFFI BRIEST; ELEMENTARTEILCHEN; FABRIK DER OFFIZIERE; DIE FARBE; FAUST; FEUCHTGEBIETE; DIE FLUCHT; FREIER FALL; GLÜCK; GOOD BYE, LENIN; HANNAH ARENDT; HENRI IV; ILLUSION; JERRY COTTON; JOHN RABE; JUD SÜSS - FILM OHNE GEWISSEN; KNALLHART; KONFERENZ DER TIERE; KREUZWEG; KRIEGERIN; DAS LEBEN DER ANDEREN; DAS LIED IN MIR; LOLA RENNT; LORE; MAX SCHMELING; MEIN BESTER FEIND; MEIN FÜHRER - DIE WIRKLICH WAHRSTE WAHRHEIT ÜBER ADOLF HITLER; METROPOLIS; MOGADISCHU; MR. MORGAN S LAST LOVE; NANGA PARBAT; NAPOLA - ELITE FÜR DEN FÜHRER; DER NEUNTE TAG; NO REASON; OH BOY; PHOENIX; PINA; PREMUTOS - DER GEFALLENE ENGEL; PRINZESSIN LILLIFEE; PRINZESSIN LILLIFEE UND DER KLEINE EINHORN; REASONABLE DOUBT; ROMMEL; SCHICKALSJAHRE; SOUL KITCHEN; THE SPY; STALINGRAD; UNSERE MÜTTER, UNSERE VÄTER; DER UNTERGANG; URBAN EXPLORER; DIE VERLORENE ZEIT; DIE WAHRHEIT DER LÜGE; DAS WEISSE BAND; WEISSENSEE; DIE WELLE; WER WENN NICHT WIR and WINTERSCHLÄFER. (4) SWEDEN: COMMENTARY With a population of nine million, Sweden is easily the largest of the Nordic countries, with 40% of the region s screens and 34% of the area s total box office. It is also home to one of the region s cinematic powerhouses, Svensk Filmindustri (the other is Denmark s Nordisk), and has recently established itself as the regional centre for pay-tv and VOD services. But there are more than a few signs of stagnation in the Swedish film sector. The number of screens has dropped by almost 8% over the five years surveyed (Sweden now has the second lowest screens-per-capita ratio in Scandinavia), with both box office and admissions largely stagnant over the same period. Having increased slightly between 2010 and 2012, the other figures notably visits to the cinema have also begun to slip. Sweden s status as northern European cinema s cultural and economic powerhouse declined internationally decades ago, and it looks as though the home market might be beginning to slip, too. Few European arthouse films penetrate much beyond the metropolitan centres of Stockholm, Göteborg and Malmö, which have traditionally been arthouse friendly. But where Sweden is emerging as a somewhat more significant player is on the home entertainment market. It is the home base for such pan- Scandinavian giants as C More Entertainment (formerly Canal+ Sweden), Filmnet, Headweb and Voddler; as a result, it dominates the Nordic pay-tv and VOD 11 Market Study Sweden 2010-2014, Oct 2015, by Split Screen for German Films
business, with the local audience for the latter doubling in size over each of the past two years. Swedes appear more ready to embrace home entertainment rather than going out, at any rate by comparison with other European countries: spending on DVD and Blu-Ray is double that on cinema tickets. Thus, as the figures above indicate, DVD is still a force to be reckoned with, while VOD is just beginning to make a significant impact on the home market. Indeed, to square the circle, the slow decline in the theatrical business and the gradual rise of digital home entertainment is part of the same phenomenon. The next few years will tell whether Sweden will be the first European nation to enter the post-theatrical era. (5) GERMAN FILMS IN SWEDEN Sweden may be the largest of the Nordic markets, but it releases proportionally a smaller number of German films than its neighbours: 31 over the five years surveyed, or an average of just over six a year. What is more, almost a quarter of the tickets sold were to the latest German-produced episode in the PETTERSSON & FINDUS franchise, easily the most successful German film of the period. The rest of the releases were dominated by English-language movies (198,460 admissions), children s films (167,904), arthouse (79,467) and German stories (17,806). If PETTERSSON & FINDUS was classified under children s rather than local interest, kid flicks would be by far the largest category. The 31 German titles were mainly split between distributors Svensk (the majority), state-owned Folkets Bio, Atlantic Film and NonStop. And, as in far less sophisticated markets than Sweden, it was the mainstream movies which drew the crowds, with only one German-language film making it into the Top 10 or, to put it another way, the top third of German films released in Sweden between 2010 and 2014. The one consolation was that Sweden has some of the highest admission prices in Europe, with an average ticket costing just over EUR 13. As a result, the average revenue for a German film in Sweden between 2010 and 2014 was EUR 204,736; this, however, drops to EUR 164,773 if Pettersson and his friend are taken out of the equation. The charts on the following page show numbers of releases and box office revenue for the key groups identified in the introduction to this Report. 12 Market Study Sweden 2010-2014, Oct 2015, by Split Screen for German Films
Sweden: Titles released by category Festival & arthouse English-language Children's films Local interest German stories Sweden: Categories by box office Festival & arthouse English-language Children's films Local interest German stories (6) SWEDEN: SOURCES AND ACKNOWLEDGMENTS XE Currency Converter, Svensk Filminstitutet (Swedish Film Institute), European Audiovisual Observatory, Statistika Centralbyrån (Statistics Sweden), www.headweb.com, Cinando, www.sfanytime.com, TV4 13 Market Study Sweden 2010-2014, Oct 2015, by Split Screen for German Films