1 ByTowne Guide ByTowne Cinema selfpublishes once every two months. publication is a complete listing of every film that will play at the cinema during those two months, complete with lots of pictures, reviews and other interesting commentary. At right is a sample page from the, with three of our ad sizes displayed. A chart of other sizes and shapes can be found on the next page. is not intended to be a profitgenerating publication. We price our advertising at low rates which reflect our costs of printing, layout and distribution only. This ensures that the remains one of the best advertising values in Ottawa. Circulation Every issue of the ByTowne Guide has a minimum print run of 42,000 copies. About 2,000 are mailed to ByTowne Members, and the balance are circulated around the city to over 200 locations. strength of our circulation is primarily in downtown Ottawa. All copies of the ByTowne Guide are picked up by Continued on page 2 >>>>> (Square) (5.083 w, 5.389 h) 1/9th $365 +H.S.T. (3.333 w, 5.389 h) 1/18th $195 +H.S.T. (1.583 w, 5.389 h) is a 12-page folded tabloid. 11x17 page is reproduced here at 50% of actual size
2 Continued from page 1 >>>>> (6.8125 w, 4 h) 1/12th $280 +H.S.T. (5.083 w, 2.61 h) 1/18th $195 +H.S.T. (3.333 w, 2.61 h) (Square) (5.083 w, 5.389 h) 1/9th $365 +H.S.T. (6.8125 w, 2.61 h) 1/4th $800 +H.S.T. (5.083 w, 8.166 h) 1/12th $280 +H.S.T. (3.333 w, 4 h) se shapes and sizes, shown at 50% of actual size, are available in addition to the choices shown on page 1. Not shown are 1/36th ($100), Half Page ($1535 + HST) and Full Page ($2990 + HST). readers who actively want a ; none are dropped on doorsteps or sent out via unaddressed bulk mailings. Readership Circulation of the ByTowne Guide is not audited, but common sense tells us that the majority of readers are customers of the ByTowne, and movie fans in general. variety of films shown at the ByTowne embraces virtually every demographic, but the one thing that all ByTowne patrons have in common is their willingness to leave the house and enjoy an evening out. We know that the Guide works: the Cinema entertains about 2500 people per week, even though many of the cinema s presentations are not advertised anywhere other than the. Sizes and Prices Our sizes are shown in the grid on the left, with prices and dimensions of the space indicated. Not illustrated are the small 1/36th ($100), the Half Page ($1535) and Full Page ($2990). Full colour is included in all ad prices. Prices are for the space only; preparing the ad is the responsibility of the advertiser (see Technical Requirements, and Dimensions on page 5).
3 SPECIAL CATEGORY: Calendar Page Ad Premium space at the bottom of the calendar page on the back cover of each issue. calendar is referred to frequently for dates and times of all upcoming movies. re are only 6 available per issue, offered first to incumbent advertisers. Ask about availability; new clients may have to join a waiting list until a space becomes free. $235 +H.S.T. 1.583" wide by 2.61" high SPECIAL CATEGORY: Events Noticeboard Post-it Note style announcements for events: fundraisers, film nights, bake sales, lectures any event that is open to the public. This feature is available to non-profit groups only. $50 + H.S.T. per issue Space is 1.5 in. by 1.5 in. We will provide typesetting from your text at no charge. Some restrictions regarding text length will apply.
4 How To Save Money re is only one discount available for multiple insertions in the : Advertisers who pay in advance for five insertions of an ad receive the 6th ad free. Deadlines Each issue of the covers two months of film presentations: January & February, March and April, etc. is completed and on the street about a week prior to the first day of its programming period (June 22nd or 23rd for July/August, for example). Deadlines for advertising in the issues of 2018 are as follows: ISSUE DATE RESERVE CAMERA READY SPACE BY ART DUE January/February 2018..... Nov. 30... Dec. 7 March/April 2018.......... Jan. 25... Feb. 1 May/June 2018............ Mar. 29... Apr. 5 July/August 2018......... May. 31... Jun. 7 September/October 2018.... July. 26... Aug. 2 November/December 2018.. Sept. 27... Oct. 4 Dimensions Ad Size & Shape Price Inches Picas Centimetres (+HST) (w x h) (w x h) (w x h) 1/36th Vertical $100 1.58 x 2.61 9p6 x 15p8 4 x 6.6 1/18th Vertical $195 1.58 x 5.39 9p6 x 32p4 4 x 13.6 1/18th Horizontal $195 3.33 x 2.61 20p x 15p8 8.4 x 6.6 1/12th Vertical $280 3.33 x 4.0 20p x 24p 8.4 x 10.2 1/12th Horizontal $280 5.08 x 2.61 30p6 x 15p8 12.9 x 6.6 1/9th Vertical $365 3.33 x 5.39 20p x 32p4 8.4 x 13.6 1/9th Horizontal $365 6.81 x 2.61 41p x 15p8 17.3 x 6.6 Square $550 5.08 x 5.39 30p6 x 32p4 12.9 x 13.6 Ad Size & Shape Price Inches Picas Centimetres (+HST) (w x h) (w x h) (w x h) Horizontal $550 6.81 x 4.0 41p x 24p 17.3 x 10.2 1/4th Vertical $800 5.08 x 8.17 30p6 x 49p 12.9 x 20.7 1/3rd Horizontal $1020 10.33 x 5.39 62p x 32p4 26.1 x 13.6 1/2 Horizontal $1535 10.33 x 8.17 62p x 49p 26.1 x 20.7 1/2 Vertical $1535 5.08 x 14.95 30p6 x 89p9 12.9 x 38.0 Full Page $2990 10.33 x 16.17 62p x 97p 26.1 x 41 Calendar Page $235 1.58 x 2.61 9p6 x 15p8 4 x 6.6 Event Noticeboard $50 n/a n/a n/a
5 325 Rideau St., Ottawa (613) 789-4600 email: Billing and Payment First-time advertisers must pay in advance for the first insertion; payment should arrive at the ByTowne by the same date as the deadline for camera ready artwork (see chart on previous page). Subsequent ads will be billed to the advertiser via e-mailed.pdf on a Net 30 Day basis. Payment can be made by cheque or e-mail bank transfer. Sorry, we can t process credit or debit cards. Advertising will be suspended if an account is in arrears. Technical Requirements Finished ads must be prepared to the dimensions given, and submitted as electronic files. One of the most straightforward ways to do this is to save your finished file as a.tif or.jpeg image file at a resolution of 400 dpi or higher. Beware of e-mail programs which automatically downsize your file, though. It may be best to stuff your file into a.sitx or.zip compressed file for error-free transfer. We can also happily use Quark XPress documents (our current version is 11.1), with images and fonts included, or Illustrator files (don t forget to convert your fonts to outlines). E-mail Bruce White at if you or your designer has any questions. PDF: We do NOT accept.pdf documents for final production. Please convert your.pdf files to 400 dpi image files, CMYK colour mode. Thanks. Electronic ads may be e-mailed to or may be copied to a thumb drive and delivered to the cinema (address below), although we can t guarantee the return of the thumb drive. Reaching Us Bruce White () keeps track of all the ad bookings, and can answer your questions about the technical aspects, too. I prefer e-mail, but if you want to reach me by phone, try during our business hours, Monday to Friday from 11:00 am to 6:00 pm. Telephone: (613) 789-4600 E-mail: Address (mail and deliveries): 325 Rideau St., Ottawa K1N 5Y4