Australia s premier arts audience
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1 THE RISE AND RISE OF REKO RENNIE 2016 EXHIBITION PROGRAM REVEALED GREAT COLLECTIONS NEW ACQUISITIONS REG MOMBASSA DESIGNING THE GREATS FRANK STELLA WHEN SILENCE FALLS WENDY SHARPE ART BITES DOG DESTINATION SYDNEY Look Media Kit 2016 Connect with one of Australia s largest and most engaged arts audiences the 30,000 members of the Art Gallery Society of NSW.
2 Australia s premier arts audience With a print run of 18,000 copies, reaching over 30,000 members, advertising in Look reaches Australia s most engaged and responsive arts audience READER PROFILE Active buyers in the art market 85% of Look readers have visited a commercial art gallery in the last 12 months 46% of readers have bought a piece of art within the last 12 months 79% of readers have bought a piece of art within the last 5 years Only be reached through Look magazine 75% of readers do not regularly read any other art magazine 0815 LUCY CULLITON S BIBBENLUKE FLOWERS VALE JUDY CASSAB MITCH CAIRNS TOMMY MCRAE Only 11% regularly read Art Almanac Only 8% regularly read Art Collector Purchasing power 50% of Look readers have a household income over $100,000 p.a. 76% of readers have a degree or postgraduate qualification 87% are 45 years or over 75% of readers are female Statistics are based on a survey of 2,667 members conducted by the Art Gallery Society of NSW in August LINDY LEE S CIRCLE OF LIFE POETIC PORTRAITS BY JULIA MARGARET CAMERON MICHAEL BRAND S GALLERY TOUR ART AND ARCHITECTURE EDITOR John Saxby has been Look editor since January A former Arts Editor and Spectrum Editor at The Sydney Morning Herald, he has also contributed to the ABC s tablet app The Brief, Art Monthly Australia and is currently enrolled in a Masters of Curating at the University of Sydney.
3 Rates & deadlines ADVERTISING RATES PER ISSUE Prices exclude GST PRINT SIZE CASUAL X3 X6 X11 Double page spread $4,250 $4,000 $3,750 $3,500 Full page $2,600 $2,400 $2,200 $2,000 Half page $1,400 $1,300 $1,200 $1,100 1/3 page $1,000 $940 $870 $800 1/4 page $750 $700 $650 $600 Directory 1/6 page colour $490 $470 $450 $420 Directory 1/12 page colour $360 $340 $320 $290 Multiple booking discounts apply only for nominated issues within a 12 month period PRINT LOADINGS Outside Back Cover 30% Inside Back Cover / Opposite contents 20% Inside Front Cover / Page 3 25% Specified page/position 10% Special positions above are sold subject to the approval of material for these positions. INSERTS Standard Insert Special requirements $5,000 (18,000 copies) price on application A standard insert is a flat sheet of minimum size 210 x 99mm and maximum size 205 x 270mm. 5 copies of your insert should be forwarded to 10 Group within one week following the booking deadline. Folded or non-standard inserts are encouraged however will require prior approval additional production and mailing charges may apply. AD LAYOUT Double Page Spread $250 1/3 or 1/4 Page $150 Full Page $250 1/6 Page or less $100 Half Page $200 Minimum Charge $60 10 Group can produce your ad to your brief. You will need to supply a sketch of your layout. Copy, logos and images must be supplied electronically. A PDF proof, via , will be provided. Additional production costs will apply for scanning, high resolution proofs, deep etching or other production services if required. ISSUE DEADLINES PUBLICATION DATE ISSUE (2016) BOOKING MATERIAL (LAST DAYS OF MONTH) February 16 6 November 16 November January March 16 3 December 14 December February April January 22 January March May February 19 February April June March 25 March May July April 25 April June August May 20 May July September June 27 June August October July 25 July September November August 26 August October December 16 / January September 26 September November
4 Artwork specs ARTWORK SPECIFICATIONS double full 1/2 horizontal 1/2 vertical 1/3 vertical 1/4 1/6 vertical 1/12 1/3 square 1/6 horizontal FORMAT SIZE (WIDTH X HEIGHT) TRIM BLEED SIZE (WIDTH X HEIGHT) Double page spread 440mm x 275mm 450mm x 285mm 410mm x 245mm (type area) Full page 220mm x 275mm 230mm x 285mm 190mm x 245mm (type area) Half page horizontal 182mm x 119mm not required Half page vertical 88mm x 244mm not required 1/3 page square 120mm x 120mm not required 1/3 page vertical 58mm x 244mm not required 1/4 page 88mm x 119mm not required 1/6 page horizontal 120mm x 58mm not required 1/6 page vertical 58mm x 120mm not required 1/12 page 58mm x 58mm not required FILE SPECIFICATIONS All advertising material must be supplied in press ready PDF format 300 dpi at 100% size. Files must be in CMYK (not RGB, no spot colours). Total ink coverage must not exceed 320% (use under-colour removal if necessary). All advertisements less than a full page and without block colour should be supplied with a 0.4 point keyline surrounding the image area. A colour hard copy proof of your advertisement is required. Material not supplied to 10 Group specifications may result in additional production charges and cannot be guaranteed for quality or colour reproduction. Additional production charges will apply for scanning, high-resolution proofs, deep etching or other production services if required. TERMS & CONDITIONS All advertising and inserts are subject to the approval of the Art Gallery Society of NSW and 10 group. Cancellations will only be accepted if made a minimum of 7 days prior to the advertised booking deadline. Cancellations made after this date will be charged at the full rate. 10 Group will not be held liable for any loss or damage resulting from the publication or late publication of any material. All material supplied is accepted by 10 Group on the basis that the advertiser warrants they are authorised to supply and use the material.
5 Contacts ADVERTISING BOOKINGS Lisa Cowan mobile Group 10group.com.au fax Level 1, 30 Wilson St (PO Box 767) Newtown NSW 2042 Rem Sen-Moss mobile PRODUCTION ENQUIRIES Sarah Weiner Page 1, clockwise: Page 2: MAY 2015 LOOK COVER Zhang Huan Family Tree (detail) C-type prints. Suite of 9 images. Edition 2/ x 183 (framed). The Gene & Brian Sherman Collection, and Sherman Contemporary Art Foundation, Sydney. the artist. MARCH 2016 LOOK COVER Ming Wong Windows On The World (Part 1) (detail) Mixed media installation with video. Courtesy of Para Site and Sp. DECEMBER 2015 LOOK COVER Titian Venus rising from the sea (Venus Anadyomene) (detail) c Oil on canvas, 75 x 57 cm. Scottish National Gallery, Edinburgh. Trustees of the National Galleries of Scotland. FEBRUARY 2016 LOOK COVER Lucy Culliton Poppies (detail) Gouache on thick white wove paper, 76.7 x 56 cm. Kathleen Buchanan May Bequest Fund the artist. AUGUST 2015 LOOK COVER Lindy Lee Cosmos A Life of Fire Bronze, 300 cm diameter. Gift of the artist 2015, donated through the Australian Government s Cultural Gifts Program. Lindy Lee. Licensed by Viscopy, Sydney. NOVEMBER 2015 LOOK COVER Reko Rennie. Photo by Justin McManus/Fairfax Syndication. Look magazine is produced by 10 Group pty ltd abn , for the Art Gallery Society of NSW.
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