Newsletter of April 2016 I want to be contacted Summary [Editorial] One TV Year in the World revealed at MIPTV [Exclusive] TV trends & online video consumption [Meet the Eurodata TV Worldwide Team] Find out where you can meet our team over the coming months [Interviews] Our clients and partners report on their successes, projects and relationship with Eurodata TV Worldwide. Fremantle Paul Wood Head of Global Research & Insight UK Média Club Jérôme Chouraqui President France [What s new?] Children series introduce new and unifying heroes In a context where media of all kinds are competing against each other, bold programming decisions to renew and refresh programs and themes seem to succeed. This new and innovative content is taking place in a context of strong competition between channels. Historical competitions still on top, but new players entering in the field Strong sport competitions remain on top with the 6 Nations Championship, Rugby keeps up with good performances after the 2015 World Cup; while Motorsport fans across the world gathered for the start of the Moto GP and Formula 1 seasons on March 20. However, new players are coming into the game. [New on the air] The Night Manager The mini-series that brings together love, loss and revenge in a complex story of modern criminality boosted the audience by 36% among Individuals 4+. Garde à Vous French adaptation of the British format "Lads' Army, which has already been renewed for a second season increased the channel's slot average by 66%. Kiss Bang Love Taking the concept of a speed-dating experience, the reality-show increased ProSieben's channel average by 53% among young adults. [Join the team] Latest jobs and internship offers
EDITORIAL One TV Year in the World revealed at MIPTV Keeping with our promise to improve Eurodata s insights and give the best to our clients in the industry; Eurodata TV kick started MIPTV 2016, for the 1st time this year, with an opening conference on Monday 4th April. With an audience of over 550 people in the conference and connected on the live Periscope, we exclusivity unveiled the results of our OTVY Report Worldwide. We did not only provide the latest TV trends & online video consumption, but also an in-depth analysis of the strategies of local and exported formats with a particular focus on Drama. Two further subjects were presented: the first one at MIPFormats «TV formats Viewing Trends» where Eurodata TV disclosed the latest key facts about innovative trends and audience successes of formats. We also presented German market s many exciting facets and assets in the «Focus on Germany», one of the world s biggest television markets. Today s TV industry challenge is not only about content; it is also a matter of TV patterns that need to be understood by creating a trustworthy TV measurement system that allows to truly understand what, how and when viewers are watching audiovisual content. The entire TV industry is reacting to this need and there are countries that have moved their official currency from live to including time-shifted viewing, like Portugal; meanwhile, other countries are coming up with projects to be released in 2016 and 2017 with fully unified 4-screenmeasurement systems. With a more complex ecosystem and evolutions going on, it is vital to know the kind of data available in the market and the latest strategic alliances among the actors. This is why Eurodata follows all the movements within the TV industry and aims to give all the metrics in a practical and understandable way. Furthermore, we want to help you to make their right strategic decisions. We would like to express our sincere thanks to Michael Puopolo (Senior Vice-President International TV Research - 20th Century Fox Television Distribution) and Stewart Clarke (Editor Chef -TBI) for all their support at MIPTV 2016 without whom Eurodata s participation at MIP would not have been the same. Laurent Battais, Eurodata TV Worldwide Senior Vice-President Find out more about our insight reports: NOTA International TV Trends: fresh formats and the latest international trends The Kids' TV Report: trends and hits in children s programming The Scripted Series Report: a whole season of scripted formats The Entertainment Report: hot properties and business strategies Key Producers Insight Report: identifying the weight of producers Multiscreen Report: comprehensive overview of multiscreen content and strategies Yearly Sport Key Facts Report: offerings and viewing of international sport programming One TV Year in the World: the ultimate yearbook for international TV executives The Young Adults Report: an insight about the overall young adult s TV consumption trends Back to top
EXCLUSIVE TV trends & online video consumption.
Agenda The Eurodata TV Worldwide team is constantly travelling around the world to meet our clients/partners and bring a unique insight through conferences, seminars and festivals around five continents. In the coming months you can meet and hear us at: Series Mania Paris, France 19 20 April Sahar Baghery - sbaghery@eurodatatv.com TV Connect London London, UK 29 27 April Salomé Fuchs - sfuchs@eurodatatv.com ASI APAC television conference Singapore, Singapore 12-13 May 2016 Trends in TV viewing - global trends and regional preferences - May 12, 11:00am Frédéric Vaulpré - fvaulpre@eurodatatv.com ABPI TV Rio de Janeiro Rio de Janeiro, Brazil Brazilian Producers Training 11 13 May 2016 François Lhomme - flhomme@eurodatatv.com World Content Market Moscow, Russia 30 May 1rst June 2016 International TV & Content Trends May 30 Frédéric Vaulpré - fvaulpre@eurodatatv.com Midem Cannes, France 3 6 June 2016 François Lhomme - flhomme@eurodatatv.com The Monte-Carlo Television Festival Monte-Carlo, Monaco 12 16 June 2016 New narrative and creative patterns June 15, 11 :15am Sahar Baghery - sbaghery@eurodatatv.com MIFA Annecy, France 13 18 June 2016 Avril Blondelot - ablondelot@eurodata.com Aurore Lévêque Duquesne- aleveque@eurodatatv.com Wherever you are in the world, we look forward to seeing you soon!
INTERVIEWS Our clients and partners report on their successes, projects and relationship with Eurodata TV Worldwide. Fremantle Paul Wood Head of Global Research & Insight UK What are your main projects and strategy outlines over the coming months? As the TV landscape evolves our key objective is to ensure we are reporting on the total audience viewing our content. There have been many initiatives launched to address this but it still feels as if the industry is still playing catch-up with catch-up. Entertainment programming is important to us - we produce and sell some of the world s most popular entertainment titles like Idols, Got Talent and The X Factor - and supporting these shows remains a priority for us. We re becoming more active in prime time drama and our understanding of performance and trends in the global drama space are key for the development and sales teams. How does the information provided by Eurodata TV Worldwide help you and your team? As the Global Research & Insight team for one of the biggest creators, producers and distributors in the world we rely on having timely and concise data, which Eurodata provides. From ratings and performance reports, to broader trends across the media industry, Eurodata plays an important role in making us a vital internal resource. We re able to use Eurodata information in our discussions with commissioners and commercial partners and that is invaluable. We provide broadcast dates and competitor analysis to our teams which helps them plan better; and we provide insight around on-demand, streaming, and social behaviours. Our work spreads far and wide within the company and they value what we can do for them. That to me is a sign we are doing something right.
Media Club Jérôme Chouraqui President France Can you tell us about your recent successes? I have just launched a new service that combines my two main activities, recruitment and professional training. In order to give the best advice to my clients, I created a unique center for media career guidance, preparing the leaders of tomorrow s media. We already have a lot of interest concerning our new service of coaching, outplacement and digital training. Could you tell us more about your upcoming events? I am organizing a conference TV3.0 on tv revolution to be held in October in Lille. This will be the fifth edition of one of our most successful events. During two days, TV 3.0 focuses on the changes in the media field and especially the disruption of the production chain in the age of digitalisation. Each year, TV 3.0 gathers numerous influential stakeholders of the industry who share with us their vision of the market. It allows attendees to leave with a better idea on how to identify future challenges and specify their strategies. It is also an excellent opportunity for the 100 attendees to network and interact! Established in 2011, TV 3.0 has become one of our key events. How does the information provided by Eurodata TV Worldwide help you in your work? Thanks to Eurodata we are able to stay informed about new successes in TV drama and the Media in general, helping us understand emerging trends.
WHAT'S NEW? Children series introduce new and unifying heroes Television channels attract kids by offering new children series A third of the most-watched youth series by children 1 and pre-schoolers 2 during the second half of 2015 were new in 2015 for the channels broadcasting them, according to the new Kids TV Report. This is a significant amount for a genre often associated with the re-transmission and success of classic heroes. Among new series introduced to local viewers, some seasoned titles such as The Tom and Jerry Show, brought back by Clan (Spain) and Cartoonito (Italy) appeared in the schedules. However, the introduction of purely new, successful programmes cannot be ignored. The origin of these hits is very diverse, from local productions (Wir Kinder aus dem Möwenweg in Germany), imports (Nelly and Nora, an Irish production that made its way up to the British rankings) to international co-productions like Miraculous Ladybug, a Franco-Japanese-Korean collaboration that ranked first with audiences aged 4 to 14 in France last semester. Miraculous Ladybug, a daring bet that has given wings to young girls The adventures of Marinette Dupain-Cheng (aka Ladybug), the Parisian heroine gifted with magical powers, captivated a vast majority of young girls in France. Girls aged 4 to 14 years old make up 2/3 of its audience, making it an exception amongst the hit children's programmes in Europe, especially considering that TF1 attracts as many boys as girls on average. And 83% of best-ranked shows have a balanced audience in terms of gender. Miraculous Ladybug is the first illustration of a wider trend for renewing the image of super heroines. The programme has managed to feature a strong and modern character, while maintaining a female-targeted narrative, namely the relationships between teenagers at school. Another example is DC SuperHero Girls, which brings together the heroines and female alter-egos of the male heroes of DC Comics. This animated series will be launched this spring in the United States and broadcast by Boomerang. Specialized channels illustrate the challenges of the race for television audiences Innovative content is taking place in a context of strong competition between channels. In the second half of 2015, children s channels progressed: in Spain, Clan gained +6.1 points in their pre-school audience in just one year; in Italy, Rai Gulp gained +2.1 points; and in France, France 4 earned +1.7 points. The success of these channels shows the growth of local and specialized channels. This same trend was documented by all countries included in the Kids TV Report (that compared the periods of July- December 2014 and July-December 2015). Source: EurodataTV Worldwide 1- Children: Germany (3-13 year-olds), Spain (4-12 year-olds), France (4-14 year-olds), Italy (4-14 year-olds), the UK (4-15 year-olds) 2- Pre-schoolers: Germany (3-5 year-olds), Spain (4-6 year-olds), France (4-10 year-olds), Italy (4-7 year-olds), the UK (4-6 year-olds) Jeanne Billau - Research & Client Executive - jbillau@mediametrie.fr Tel: +33 (0)1 47 59 57 49
Historical competitions still on top, but new players entering in the field March is always an exciting month for Rugby and Motorsports fans. In Europe, the Six Nations Championship was a must-watch for fans who were disappointed by the European teams that all failed to access the World Cup semi-finals last autumn. On the other hand, Formula 1 and Moto GP are both making an awaited come back after a 4-month break. The 2016 Six Nations tournament saw England winning the trophy for the first time since their victory in the 2011 tournament. The last match against France that made them achieve the Grand Slam was watched by 6.4 million of TV viewers on BBC1 for a 28.5% audience share. After a disappointing World Cup, France, led by the new coach Guy Novès, still managed to attract 5.5 million TV viewers on France 2 (20.7% audience share), thanks to the match against Wales aired on Prime Time. This Rugby match almost tied with the Football Friendly between France and Netherlands aired on TF1 on the 25th of March, which gathered 5.6 million of TV viewers (23.2% audience share). The Irish National Rugby team lost narrowly against this same French team on the 13th of February but scored an impressive 58.9% audience share, gathering 673,000 TV viewers on RTE2. In spite of these great results on FTA channels, Pay TV channel are starting to play and important role in the acquisition of broadcasting rights in some markets. For instance, when it comes to Motorsport, Spanish aficionados will no longer be able to follow both Formula 1 and Moto GP live on Free to air channels this season (except for the 4 Spanish Moto Gps on Tele5). On the 20th of March, the first Formula 1 GP of the season attracted a total of 39,000 TV viewers on the dedicated channel Movistar F1 (for a 6.0% share) at 6am. On the same day, the first Moto GP of the 2016 season was watched at 7pm by 218,000 TV viewers on Movistar Moto GP, reaching a 1.7% audience share. This year 2016 is an important year for Formula 1 and other big sport properties: with a fight on premium rights and new actors entering the battle. In Germany, Formula 1 GP of the season that saw the local champion winning in Australia was more followed this year on RTL, with 1.9 million TV viewers (37.9% of audience share) than last year (1.7 million TV viewers also on RTL). Meanwhile, Rosberg s performances have been outstanding so far, with a second win in a row in Bahrain, and could make RTL confident in the choice they made in August 2015 to sign until the end of the 2017 season. With Pay TV entering to the game and competing with the big ones, there is no doubt that TV ratings will be scrutinized more than ever. Source: BARB - Kantar UK / Médiamétrie - Médiamat / TAM Ireland - Nielsen Television Audience Measurement / Kantar Media Spain AGF / GfK Simon Hervouet - Media Consultant - shervouet@mediametrie.fr Tel: +33 (0) 1 47 58 95 30
NEW ON THE AIR The Night Manager The first 5 episodes of the modern adaptation of John le Carré s book has achieved excellent results and increased BBC One's channel average by 36% among Individuals 4+. It has already been sold in the United States, Australia and in the Nordic countries. A British night manager in a luxurious hotel in Cairo comes across dangerous information about arms trafficking during the Arab Spring in 2011. UK BBC One / Mini Series The Night Manager miniseries brings together love, loss and revenge in a complex story of modern criminality Garde à Vous The premiere was a big hit among young adults and increased the channel's slot average by 66%. The docu soap is already renewed for a 2 nd season which will welcome young women. In this French adaptation of the British format "Lads' Army", nineteen men aged from 18 to 27 live the military service experience as it was practiced in the 60s and 70s. France M6 / Docu Soap This program is a docu soap about young men reliving the military service as it was practiced by their grandparents and parents in the 60s et 70s. Kiss Bang Love The premiere increased ProSieben's channel average by 53% among young adults. The format was sold in Australia, Italy, Spain, Netherlands, France. In this reality dating show, one participant kisses 15 different people, blindfolded. Then he/she chooses 5 winners to kiss again, and finally 2 candidates to spend the night with. Germany ProSieben / Reality - This reality program adopts the concept of a speed-dating experience: each episode, a chosen protagonist kiss 15 different people blindfolded. Source: Eurodata TV Worldwide / NOTA / Relevants partners
JOBS Join the Eurodata TV Worldwide team! The Eurodata TV Worldwide department analyses and gives access to audience performances of television programmes in more than 100 territories across the world. Our clients are TV producers, TV Channels, Copyright Organizations, Sponsors, etc. You have a strong interest in international television? You already keep an eye on new launches and programming trends? Join our team! Our Research department is currently seeking with a Part-Time - Home Working contract a: TV ANALYST in Indonesia / Malaysia / Morocco / Thailand Created by Eurodata TV Worldwide, NOTA is a tracking and monitoring service of new TV programs. The NOTA website provides detailed information on every single show, its content, cast, origin, producers, distributor, programming environment and ratings. Job title: NOTA TV analyst Part time (1-2 hours per day) Home working Tasks: Profile: Daily identification of new entertainment, factual and fiction television programs on the main Indonesian TV channels Writing standardized reports with a description of the programs and production credits Recording and sending videos of the identified television programs to the NOTA team in Paris Strong interest in television and media business Excellent writing skills in English Organized, reliable Internet connection, access to Indonesian TV channels (or possibility to subscribe) Contact: please send your application to the NOTA team: e-nota@eurodatatv.com www.eurodatatv.com Contact us Facebook Twitter Recommend this newsletter Jobs