A beautiful setting, great selection of exhibitors, excellent demonstrations and classes a thoroughly great day out. An excellent day out lots of things to see, eat and drink. We liked it so much that we are definitely coming back and book the other events with friends. 2017 VISITORS
OUR FESTIVALS Our festivals are set against the stunning backdrops of London s most iconic palaces. Whether in the gardens or the courtyards of Hampton Court Palace or the incredible moat at the Tower of London, they offer a completely fabulous foodie day out.
STREET FOOD + POP UP BARS + MASTERCLASSES + ARTISAN PRODUCERS + LIVE MUSIC + KIDS ENTERTAINMENT + SHOPPING & GIFTS+ FIZZ & FEAST+ STUNNING GARDENS + ICONIC MOAT+ MAGICAL COURTYARDS AND MUCH MORE
FESTIVAL KEY DEMO ABC1 80% AVERAGE INCOME 70k AVERAGE AGE 43 NPS +30
Our multi-channel marketing campaigns run in partnership with Historic Royal Palaces and BBC Good Food to ensure that we deliver a targeted and affluent food-lover to all Historic Royal Palaces Food Festivals. Targeted digital and social campaign National press and food magazines Local press Outdoor media Targeted comms
WHY JOIN US Build brand awareness Boost sales Launch new products Reach a highly engaged foodie audience Build your connections and client database Media and marketing coverage 3m x 3m marquees for retailing and sampling 4m x 4m and 5m x 5m marquees available for larger brand standout Bar and street food opportunities
Hampton Court Palace Food Festival 25 27 August 2018 Tower of London Food Festival 7 9 September 2018 Hampton Court Palace Festive Fayre 7 9 December 2018
HAMPTON COURT PALACE FOOD FESTIVAL Now in its fifth year, Hampton Court Palace Food Festival is firmly on the map as a destination for young, affluent food-lovers over August Bank Holiday. Over the 3 days, the festival welcomes 29,000 food-lovers. 29,000 visitors Average age 47 Average income 69,600 76% ABC1 Average spend 91
TOWER OF LONDON FOOD FESTIVAL The Tower of London Food Festival returns after its debut in 2017, when for the first time in history our food festival took place in the iconic moat. Being in the heart of the city with the back drop of London s most famous landmark makes this festival one not to miss. Anticipated footfall 20,000 Average age 40 Average income 66,400 Average spend 78 78% ABC1
HAMPTON COURT PALACE FESTIVE FAYRE The ultimate Christmas foodie fix, our Festive Fayre fills the historic courtyards and gardens at Hampton Court Palace. Now in its fourth year, it s a calendar-must for the festive season and is set to attract 15,000 visitors in 2018. 15,000 visitors Average age 46 Average household income 63,000 90% ABC1 Average spend 65
OUR FESTIVALS Our festivals have first class entertainment and inspirational content at their heart giving all a great experience to enjoy and remember long after their visit. The Kitchen, a 300 seat demo kitchen showcasing the very best in seasonal cooking from a line-up including Michel Roux Jr, Nadiya Hussain, Melissa Hemsley and Mark Sargeant.
VIP Our VIP package is always a sell-out! Offering a stunning view of the Palace or the Tower, our visitors enjoy a relaxing and informal lounge to gather with friends and family. With champagne, goodie bags + front row seats, it s the ultimate star treatment. THE CLASSROOM Come and learn a skill, from sour dough making to cake decorating, or get the kids involved in our Kids Cookery Classes. Put your skills to the test in The Classroom! THE BANDSTAND A festival favourite with non-stop fun and entertainment from up-and-coming talent to festival favourites, providing toe-tapping tunes while you soak up the tasty atmosphere.
FAMILY ENTERTAINMENT Face painting, sports, circus games, shire horses, helter skelter, vintage games, and kids cookery classes plus much more firmly places our festivals as family favourites. THE LONGEST LUNCH A casual and informal, simple but delicious pop-up lunch buffet, a stunning alfresco lunch using the best ingredients.
MARKETING FOR SPONSORS 35,000 email database with sponsor logo and banner inclusions. Dedicated page and banner on brand new dedicated Historic Royal Palaces Food Festivals website. Feature page and logo credit in the show guide available in advance online and on the day to 60,000 visitors.
MARKETING THE EVENT Outdoor, print, email and social media coverage to 20 million. BBC Good Food; our media partner with coverage in the magazine, email and bbcgoodfood.com 150,000 Historic Royal Palaces database in addition to our own 35,000 database.
S O M E O F O U R 2 0 1 7 E X H I B I TO R S
DEMOGRAPHICS S U C C E S S F U L FA M I L I E S Aged 36-45 70-100k income School-aged children Advancing careers Sainsbury s and Waitrose shoppers Online shoppers Social media activists C O N T E M P O R A R Y W O R K E R S Aged 26-35 30-39k income No children Career driven Online shoppers and bankers Social media activists
M A K E I T YO U R OWN Align your brand to our content or talk to us about creating your own brand experiences targeting this affluent, London & Home Counties audience. Make their experience at Historic Royal Palaces Food Festivals even more engaging, immersive and memorable.