THE HERITAGE FILM FESTIVAL The Heritage Film Festival is not just an EVENT... but a CAUSE with the aim to REVIVE the traditional art forms, it is a MOVEMENT to embellish & enrich the Rich Heritage of India! The Heritage Film Festival (HFF) is in its 3 rd year. Themes for HFF2014 are: 1) Crafts of India & 2) Fairs & Festivals of India. Event dates: 19 to 25 November 2014 Various venues in Ahmedabad, Gujarat, India 1
The Heritage Film Festival launched the themes for year 2014 in March 2014. This year the festival got over 200+ query to submission of the films. JURY for film selection for HFF2014 held on 30-31 October and 1-2 November 2014 at Bhavan s College and Actors groups studio at Gujarat College Drama Department in Ahmedabad. The selected film by the Jury member to be screened at selected venues in Ahmedabad during the World Heritage Week, 19 to 25 Nov 2014. 2
About The Heritage Film Festival aadhar is proud to share that our project The Heritage Film Festival (HFF) was initiated in 2012, as part of our mission to raise awareness about India s rich artistic heritage. In order to preserve India s finest cultural legacies, aadhar initiated HFF to explore India s glorious heritage through audiovisual media. The Heritage Film Festival is a project by aadhar to spread awareness and educate public about India s heritage through films. The Heritage Film Festival (2012) Hastakala Celebrating Hand-Craft Skills of Traditional Artisans and Craftspeople of India The Heritage Film Festival (2013) Visual Narrative Handicrafts of India. Overall aim of the Heritage Film Festival (HFF) is to encourage film submissions, organise film making projects, review film competitions, and screen films to different audiences. All the films received for the Heritage Film Festival are added to the Heritage Film Archive (HFA). The Heritage Film Festival (HFF) and The Heritage Film Archive (HFA) are two complementary projects that are part of the archival and promotional objectives of aadhar. Both the projects HFF and HFA are complementary and work in unison. The HFA will collect and compile the resource and the HFF will promote the films. 3
The Heritage Film Festival TRAVEL The Heritage Film Festival showcases the film in Ahmedabad, in Gujarat, a western state in India and thereafter travels. The festival was invited to screen selected films at part of various projects. This is how the Festival Travel started, details as below: 1. India Ki Khoj at The Indian Institute of Technology Gandhinagar (IIT-GN) in June 2013 2. Garvi-Gurjari National Craft Fair & Summit 2014, from 21st to 27th February 2014, Ahmedabad. 3. Golden jubilee celebration of the Craft Council of India (CCI) at Chennai in July 2014 4. Shilp Katha 2014 by Symbiosis Institute of Design (SID), Pune in September 2014. We further aspire for forge collaborations with various individuals / organisations to take the screening of films to a wider, more diverse audience. In this regard, we wish to take the festival to various parts of India as well as across the globe. 4
ABOUT aadhar aadhar, which in Gujarati literally means to support. aadhar is a charitable trust established in the year 2002 with its operational office based in Ahmedabad, Gujarat, India with a commitment to revitalise Arts and Crafts of India. The mission of aadhar is to develop programs and opportunities that support traditional craftspeople in an effort to sustain their livelihood, which contributes to the collective cultural heritage. aadhar works at a grass root level in the art and craft communities of India with an aim to stimulate, foster and promote individual artists and provide them a platform to enhance skills and become their own brand ambassadors, rather than just render support to sell their ethnic products. Our task is not only to preserve and spread the legacy but instil a sense of belonging towards this inherent talent among next generation of craftsmen and induct a sense of responsibility to adhere the art and craft as a valuable asset rather than just giving it a commercial perspective. Regardless of the ethnicity of an individual or a group, aadhar carries out various programs in the field of arts, craft and culture for the good of general public with a motive to benefit craftsmen and their families. Our team of experts jointly work on below mentioned area with highly creative and professional outputs: 1. Research and analysis 2. Profiling artisans 3. Documentation 4. Branding and publicity 5. Designing audio-visual presentations 6. Film Making 7. Design and execute forums, seminars, interactive workshops, theme pavilions, exhibitions, sales etc 8. Trainings to Artisans 9. Facilitation for creating Artisans Enterprise 10. Activities to spread awareness about art and crafts sector 11. Develop a marketing support network to create employment 12. Income generating programs 13. Education on Health & Hygiene 14. Promote non-formal medium of education Expert team in aadhar provide consultation services for above all. We believe that collaborative efforts bring tangible change for betterment of India s Heritage Art sector. website :www.aadhar-india.org FESTIVAL DIRECTOR 5
The Heritage Film Festival project is DIRECTED by Ms Avni V Varia. She is founder member of aadhar and also director for HFF. Avni admires the great culture of her home country and its rich legacy of arts and crafts. Her surname, Varia, actually refers to the familial line of traditional potters in the northwest Indian state of Gujarat. Avni has over 12 years of experience teaching and managing art, craft and design projects. She is keenly interested in using her extensive management skills and knowledge to enhance the status of traditional craftspeople and artisans. She has initiated various projects through avni A Social Enterprise. She was formally educated in India in numerous aspects of design and design education, and subsequently received her MA in Arts and Heritage Management from London Metropolitan University in London. Later joined by committed professionals who, in their respective fields, may be considered remarkable authoritative. Teams expertise is in Designing, Training, Management, Product design, Research, Textile, Film-making etc. Avni s official Facebook page: https://www.facebook.com/avnivvaria LinkedIn profile: http://in.linkedin.com/pub/avni-varia/12/306/160/ 6
JURY for The Heritage Film Festival 2014 The Jury for the Heritage Film Festival 2014 to be conducted on 30-31 October and 1-2 November in Ahmedabad, Gujarat. The jury screens film submissions and judge them on a variety of criteria including relevance of research, content, cinematic style and clarity of presentation. For details check http://www.aadhar-india.org/hff-2014-jury/ Smt ADITI DESAI : (email: desaiaditik@gmail.com / contact: +91 925579557) Smt VILLOO MIRZA : (email: villoomirza@yahoo.co.in / contact: +91 9327005849) 7
Smt Esther David : (email: esther007david@gmail.com / contact: +91 9376139845) Shri RAVJI SONDARVA: ( email: ravjisondarva@yahoo.com / contact: +91 9825476515) 8
Quotes by JURY Members from previous years Shri Hridaynath Gharekhan: (hridaynath@hotmail.com) Being a member of the film selection jury for the HFF by itself is an honour and I am proud to be a part of it. The screening sessions were like an explosion of information even for us. It was a visual treat, which I am glad, will be available to all of us. From generation to generation, some of the most unique knowledge and information is being passed in various forms and that is also on the verge of extinction because of a lack of effort and interest from our side in preserving and protecting it. The major advantage of this initiative of aadhar is that it is providing a platform to the films made of a different genre. The world over, films based on arts and craft or heritage are marginalized as a separate category. So aadhar is not only documenting and preserving Indian heritage, it allows the artisans and craftspeople m to connect with a larger audience and that is the most important thing. Shri Villoo Mirza: For me, aadhar is a humble institution that started its activity, simple and pure in its form, which is a very modest way to bring awareness of crafts and the artisan fraternity. aadhar received a very overwhelming response of film entries in its first attempt in 2012, thus encouraging aadhar to make the HFF an annual event. Shri Ashoke Chaterjee : (ashchat@prabhatedu.org) A very productive effort, and an educative experience for me personally. The entries suggest the richness of our craft heritage, and the relevance of that heritage to a sustainable future. The commitment of the film-makers to India s artisans was wonderfully evident. A key outcome could be a festival of these films which travels to other centres as well as to schools of art, design, craft, architecture --- and to the public that needs to be much more aware of this great Indian heritage, as well as of the threats that now face it. By focusing on issues of craft quality, these films can be used to help generate a demand for the handmade. The future of Indian craft depends entirely on generating a value and a demand for handcrafted quality within a new generation of users and consumers, at home and overseas. The Heritage Film Festival thus offers an important marketing tool, as well as a rich archive. 9
List of selected films by JURY for HFF2014 No. Film Name Category Crafts Duration (min) Submitter 1 HFF2014-001 Ghumantu (Itinerant) Professional 2 HFF2014-009 Akshay (The Inexhaustible) Professional 3 HFF2014-010 Sultana Professional 4 HFF2014-012 Sandcasting Professional 5 HFF2014-013 Handmade in India Professional HFF2014-6 014 Unfolding The Pata Story Professional 7 HFF2014-015 NATYANUBHAVA Professional 8 HFF2014-016 Pehli Lakir Professional 9 HFF2014-022 Tazia Professional 10 HFF2014-023 Varakh Professional 11 HFF2014-024 Stone Carving Professional 12 HFF2014-027 Tradition Professional 13 HFF2014-018 Dances of Goa Professional It takes A Village - Casting a jain 14 HFF2014-29 temple bell Professional 15 HFF2014-021 The idols of kinnal Amateur 16 HFF2014-026 Kabir ke Julahe Amateur Crafts 28 Ajay Kannaujiya Crafts 25 Debal Basu Crafts 4 Nidhi Kamath & Keya Vaswani Crafts 5 Nidhi Kamath & Keya Vaswani PSBT/ Malati Rao / Bedatri D Crafts 26 Choudhury PSBT - Supriyo sen / Bedatri Crafts 52 Chaudhury Bedatri D Choudhury - PSBT / Crafts 53 Sharada Ramanathan Crafts 37 Siddhanjan Ray Chaudhuri Crafts 3 Nidhi Kamath & Keya Vaswani Crafts 3 Nidhi Kamath & Keya Vaswani Crafts 3 Nidhi Kamath & Keya Vaswani Crafts 20 Yusuf Khurram Crafts 51 Elvino de Sousa Crafts 10 James Cook Crafts 11 Jagrit Seth Crafts 5 Pankaja Sethi 10
No. Film Name Category Fairs & Festivals Duration (min) Submitter 17 HFF2014-003 The Mask Of God Professional Fairs & Festivals 26 Santosh Scthvmadhaven 18 HFF2014-008 Jashn-E-Daawat Amateur Fairs & Festivals 5 Karan Asnani Contact of Film makers and submitters 1 2 3 4 Film Name Ghumantu (Itinerant) The Mask Of God Jashn-E- Daawat Akshay (The Inexhaustible) Name Ajay Kannaujiya Santosh Scthvmadhaven Karan Asnani Debal Basu 5 Sultana Nidhi Kamath 6 Sandcasting Nidhi Kamath 7 8 Handmade in India Unfolding The Pata Story PSBT/ Malati Rao / Bedatri D Choudhury Malati Rao PSBT - Supriyo sen / Bedatri Phone 99136388 70 kannaujiya.ajay@gmail.com 98401846 Tamil 65 filmsmyspace@gmail.com Chennai Nadu 97694730 Maharasht 82 karanasnani30@gmail.com Mumbai ra 98363046 West 83 debal02@gmail.com Hooghly Bengal 97846227 Maharasht 18 nidhikmth@gmail.com Mumbai ra 97846227 Maharasht 18 nidhikmth@gmail.com Mumbai ra 91-11- 24355941 / 41826115 info@psbt.org / Delhi malati.rao@gmail.com 91-11- 24355941 info@psbt.org Delhi Email ID City State 11
9 NATYANUBHA VA 10 Pehli Lakir 11 Dances of Goa The idols of 12 kinnal Chaudhury / 41826115 Supriyo Sen PSBT / Sharada Ramanathan / Bedatri D Choudhury Sharada Ramanathan Siddhanjan Ray Chaudhuri Nalini Elvino de Sousa Jagrit Seth 13 Tazia Nidhi Kamath 14 Varakh Nidhi Kamath 15 Stone Carving Nidhi Kamath 16 Kabir ke Julahe Pankaja Sethi 17 Tradition Yusuf Khurram It takes A Village - Casting a jain 18 temple bell James Cook perspective.india@gmail.co m 91-11- 24355941 / 41826115 info@psbt.org Delhi sharadaramanathan@gmail. com 98313826 siddhanjan@banglanatak.co 72 m Kolkata calcutta 98817460 58 lotusfilmgoa@yahoo.in Goa 84120118 66 jagrit29nov@yahoo.com vadodara Gujarat 97846227 18 nidhikmth@gmail.com vadodara Gujarat 97846227 18 nidhikmth@gmail.com vadodara Gujarat 97846227 18 nidhikmth@gmail.com vadodara Gujarat 94375005 Bhuvaneshw 02 pankaja.sethi@gmail.com ar Orissa 90017099 96 yusufkhurram@gmail.com Jaipur Rajasthan Associate Professor, 3D and Extended Media, 520-591- School of Art, University 0480 jcook1@email.arizona.edu of Arizona 12
AWARD WINNING FILMS HFF2014 13
AWARD SPONSORS The AWARDS are going to be traditional art pieces and will be sponsored by Traditional Artisans from India. Details will be added soon 14
PROJECT COLLABORATORS Powering Sponsor Project Managed by Design Partner Jury Venue Partner CONTACT : Vitthaldas Varia Varia Design 7567024726 / Avni - +91 8469968811 / Satvinder Design Route 09899312947 / Dr Neerja Arun Bhavan s college 9825012984 / Prof Vrundavan Vaidya Actor s Theatre 9824590947 15
Venue Partners Event Venue details DAY DATE TIME PLACE REMARKS Wednesday 19-Nov-14 7.30 to 10 pm INAUGURATION Amdavd Ni Gufa open for all Thursday 20-Nov-14 apang manav mandal restricted Friday 21-Nov-14 6.30 pm to 8.30 pm RedBricks restricted Saturday 22-Nov-14 8 AM TO 10 AM Diwan Ballubhai - Kankaria restricted Sunday 23-Nov-14 7.30 to 9.30 pm C N Vidyavihar open for all Monday 24-Nov-14 9 to 11 am f d school restricted Tuesday 25-Nov-14 7.30 to 10 pm AWARD CEREMONY Dalpatram chawk, old city open for all Amdavad Ni Gufa, (Anil Relia 9712999034) Apang Manav Mandal, (Mehr Medora 9825599163) Redbricks, (Renita Handa 9974888912) Diwan ballubhai school, (Principal 9898053536) C N Vidyavihar, (Trupti Rawal 9825150369) F D School, (Principal _ Mr Gena 9925797786) Dalpatbhai Chawk (community) (Girish Gupta 9925067466) 16
Download high resolution images from http://www.aadhar-india.org/hff- 2014-download/ A DETAILED EVENT SCHEDULE WILL BE UPLOADED ON OUR WEBSITE in NOVEMBER 2014. PROJECT CONTACT Phone: +91 9408781522 Email: film.aadhar@gmail.com Website: www.hff.aadhar-india.org Facebook: https://www.facebook.com/theheritagefilmfestival Twitter: @HFFaadhar 17